WIG INDUSTRY IN

INDIA

Achal Vijay - 15020241008

Bishruta Banerjee
Dhruv puri
Harsh tapuriah- 15020241050

Todays business world every things should be make it as

profitable manner. In any manufacturing concern there should be
waste and scrap from its main products. This scrap has processed
and further the same can be converted in to utilizable product
through effective techniques. INDIA is one of the heritage
country among the world. India is crammed by Hindus. They have
manners of giving vital to god and sacrificing their belongings as
a gift to the god. They believe the god, when they are facing
thorny situation. After the recovery they have a practice of thanks
giving by sacrificing, donate, gift and so on the temple. Here
Chennai is one of the hub for exporting of human hair. The
business people who engaged in export of human hair are very
less in number compare to other business like exporting of
leather, cosmetics, textile, chemicals, etc,. here the business
peoples are collected the tonsure hair from the various temples
authorities through auction and processed it in a separate place
some times in its home itself they doing the process and market
the hair and hair products to all over the world.
INTRODUCTION
Human Hair is of one the noiselessly big business industry in
Chennai. This is busiest and multicrore transactions industries
without well known by the most of the people. India is a country
dominated with a huge religious population of Hindus. Hinduism is
an amazing religion consisting of various myths and beliefs in the
name of faith. One such belief in Hinduism is sacrificing ones hair
in the name of god. Donating hair to god is an ancient practice
which has been going on for centuries. Only affluent people take
part in the auction of the hair from the temples as the hair has to
be bought in bulk and can literally cost millions of dollars. The hair
in these auctions is usually sold by multiple tons. A Chain of
buying continues from the main buyer to various middle men and
wholesaler Distributors. The large quantities of hair to the
factories of the suppliers and then sorted, hackled and sorted by
length. It is then washed using industrial shampoo and dried
under the sun outdoors. After drying, it is drawn and tied into
bundles. The hair is now ready for export. It is exported by
distributors to salons, beauty stores and individuals all over the
world.

Categories of Hair
On the basis of length First variety (31'' and above)
- Rs 25,560 per kg
Second variety (16''-30'' approx) - Rs 18,856 per kg
Third variety (10''-15'' approx) - Rs 6,501 per kg
Fourth variety (5''-9'' approx)
- Rs 5,457 per kg
Fifth variety (Below 5'')
- Rs 37 per kg
Grey hair
Rs 9,425 per kg
On basis of Quality:
Remy hair - Virgin Remy hair will have this sheath of
overlapping cells perfectly aligned, preventing the strands
from tangling and keeping them soft and shiny. This is what
works best for hair extensions and wigs, providing a natural
appearance
Non-Remy hair - The tonsured hair from men is used in coat
linings.

Industry Analysis
Human Hair is of one the noiselessly big business industry
in Chennai. This is busiest and multi crore transactions
industries without well known by the most of the people.
India is a country dominated with a huge religious population
of Hindus.
Business that's worth 2,500 crore as per Human Hair
Exporters Welfare Association.
Expected annual growth between 10% and 30%.

Customer AnalysisThe global trade in human hair and its products is soaring and
becoming a major industry. Celebrities are increasing the
popularity of using real hair to supplement their own. The
celebrity culture has made hair extensions more popular and
everyone wants hair from India. In the international level the
top exporters of human hair wigs are China, Indonesia, Hong
Kong SAR, U.S.A. and Italy. The total export value is about
1,168,485,962 US dollars. On the other hand the top importers
of human hair wigs are U.S.A., Japan, U.K., France and Republic
of Korea. The total value of world import is about 985,819,210
US dollars.
India is the leading exporter of human hair. Indian hair is
considered to
be fine, lustrous and free from chemical treatments making it
suitable for
manufacturing wigs. The hair exported from India is either raw
or processed
polished.
India exports various types of human hair viz., Remi, single
drawn,
double drawn, Weft, curly, wavy and non-remy. Among these
single drawn is

exported in large volume since it is lengthy in nature as

compared too other
types.
The export of long hair from India was a very big business in
the 1960's
and the demand was so much so that the prices kept on
climbing to a very high
level since the quantity of supply was limited. In 1970 the
Japanese found out
the synthetic hair, which was much cheaper and can be
manufactured to any
length. Due to this the entire market for natural human hair
more or less
collapsed for the next ten years. However, in the mid 80's
customers after
using the synthetic hair for a long period realized that the
natural hair
even though expensive is far better in quality and comfort for
wigs and
extensions. So the demand for human hair started picking up.
At present, India accounts for 15 percent of world human hair
import
was 1,339 million US dollars. China, Brazil, Hong Kong, Italy and
U. S. are top
five importers of Indian hair.
Against the global imports of 1339 million US dollars of human
hair in
2010, India has exported 193.90 million US dollars worth of
this. China has
been the top importer of human hair from India and it
purchased 97.88 million
US dollars worth in 2010-11, followed by Brazil, Hong Kong,
Italy and U. S. A.
Challenges with hair industry in India Wig production is not technically developed in India, as
compared to China

 More female variety of hair needed as it has a large global

demand
The logistics costs are higher which lowers demand
Sourcing of raw material is very limited.
The hair processing business is not structured.
Exports are much lower than that by China
Competition from Synthetic hair Wigs.
Sources of raw material:
Temple Hair
Temple hair is the most abundant source available. Each
year, thousands of worshipers make pilgrimages to
temples
where their hair is cut off as an act of religious sacrifice,
devotion and thanksgiving. This custom is lucrative that
temples designate certain women to ensure all the
pilgrims'
hair is properly braided before its cut off. By having the
hair
cuticles face the same direction; temples are able to sell
the
locks to wig makers for big bucks. The Balaji Temple in
Tirumala--the second busiest in the world--collects tons of
hair each week, thereby generating an estimated annual
income of ten thousand dollars for the temples. Some
other
temples are Simhachalam temple, Tiruchi Mariamman,
Irkangudi Mariamman, Tayamangalam Muthumariamman
and Palani Murugan
Village Hair
Village hair is regarded as lower quality than Temple hair
because it's derived from women's hair combs and
brushes.
The hair is collected monthly by what is known as a
hacker.
The hair is exchanged for sweets, plastic, toys, etc.

 Barber Hair ( Thukku)

Finally Barber hair, or "Thuku" as it is known, comes from
the sweepings off the floor from barbershops. In the above
category the temple hair is very much demanded all over
the
world, because of its length and quality. Temple hair is
collected from the temples who sacrifice the hair for
fulfilled
their wishes by the gods.
Production Process
Hair is cleaned and dried at a controlled temperature by
manual labor
Cutting and Trimming as per size.
Blending with Iron row comb.
Measurement as per Wig Design.
Processing by the Fat Row machines.
Post Treatment.
Sewing operation with false skin.
Styling and Knotting.

Costing
It takes three months to produce a bespoke real hair
wig, from the initial consultation through to fitting the
final product on the customer, with the cost ranging
from 500 to 2,000.
It can be sold on E-commerce websites like E-bay,
amazon etc
Conclusion
Wig Industry in India has lot of potential, as raw material
is in greater amount than other competitor countries and
by creating a quality work force and proper government
funding can boom this industry and help in improving our
balance sheets i.e. increasing our exports. Thus making
India a world leader in Wig Industry.