Rawaai

Table of Contents
INTRODUCTION........................................................................................................... 4
Location of Restaurant................................................................................................ 5
EXECUTIVE SUMMARY................................................................................................. 6
Vision.......................................................................................................................... 7
Mission Statement..................................................................................................... 7
The Fast Food Industry............................................................................................... 8
Increasing Number of Fast Food Outlets..................................................................8
Consumer Appeal................................................................................................. 9
Rawaai SWOT Analysis............................................................................................. 12
Internal Analysis.................................................................................................... 12
External Analysis................................................................................................ 13
Competitor analysis.................................................................................................. 14
Mc Donalds........................................................................................................... 15
Pizza Hut............................................................................................................ 17
Dominos Pizza................................................................................................... 20
Operational Goals & Objectives................................................................................22
Description............................................................................................................ 22
Products & Services:.......................................................................................... 22
Marketing Strategy................................................................................................... 25
Market Survey....................................................................................................... 25
Frequency of going fast food restaurant............................................................29
Operation Strategy................................................................................................... 35
Structure of Management:..................................................................................... 35
Government Policy:............................................................................................ 36
Technical Analysis..................................................................................................... 38
Types of Machinery................................................................................................ 38
Financial Analysis..................................................................................................... 40
Ownership of Business:......................................................................................... 40
Project Financing................................................................................................ 40
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Revenue Generation................................................................................................. 45
RECOMMENDED PROJECT PARAMETERS .........................................................................46
Other Costs........................................................................................................... 46
Working Capital Requirements:..........................................................................47
CONTACTS DETAILS OF SUPPLIERS...........................................................................49
Bread for Burger and Shawarma...........................................................................49
Chicken supplier.................................................................................................... 49
ASSUMPTIONS.......................................................................................................... 50
Income Statement.................................................................................................... 51
Balance Sheet.......................................................................................................... 52
Joint Venture and Internation Trade .........................................................................52

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INTRODUCTION
Fast-food outlets have become very popular with consumers, especially McDonalds, Pizza Hut,
KFC, etc. The rapid rate at which the fast-food industry continues to add outlets is as much a
reflection of consumer demand for convenience as it is a reflection of demand for fast-food itself.
Fast-food outlets will strive to find ways to make their products even more accessible all over the
world.
The business that we have started is a fast-food restaurant. We are focusing on the young
generation. RAWAAI provides its customers with uniqueness in providing healthy environment
for celebrations. For the youngsters who want to celebrate their special events with their friends,
our restaurant is the place that provides them with high quality and tasty food.

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Location of Restaurant

Page 5

EXECUTIVE SUMMARY
We are committed to provide taste and quality in healthy dining environment to make your
events more special. By healthy environment we mean that we are providing a safe atmosphere
especially for girls.
The founders of RAWAAI are:

Adil, who will be the marketing manager;

Mubashar, the quality manager;
Shabaz, the finance manager;
Umer, the HR manager;
Tayyab, manager at customer service department and
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Farhan will be the accounting manager.

We have a total of 21 employees working at our restaurant.

Our restaurant is located at Link Road, Model Town, Lahore.
We are providing dining, take away and free home delivery services with the provision of junk
food.
Our business is on partnership basis and we have six partners, each partner contributing equal
amount of Rs. 425,188. We took a loan from the bank of about Rs. 2,551,125. The tenure of this
loan is for 5 years with 15% interest.

Vision
To establish a position in fast growing market of fast food
industry to make a place of your choice.

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Mission Statement
We are committed to provide taste and quality in healthy
dinning environment to make your events more special.

The Fast Food Industry

The fast-food industry is popular in Pakistan, the source of most of its innovation, and many
major international chains are based there. The presence of multinational fast food chains like
McDonalds, KFC, Pizza Express, Pizza Hut, Subway etc. have somewhat catered to the high
income segment therefore developing a niche as upscale fast food restaurants. Multinational
corporations such as these typically modify their menus to cater to local Pakistan tastes and most
overseas outlets are owned by native franchisees to ensure that cultural, ethnic, and community
values are taken care of. Additionally, multinational fast-food chains are not the only or even the
primary source of fast food in most cities of Pakistan. Many regional and local chains have
developed around the main cities of Pakistan (for example Khan Broast in Karachi) to compete
with international chains and provide menu items that appeal to the unique regional tastes and
habits at comparatively low costs. In Pakistan, multinational chains are considerably more
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expensive; they usually are frequented because they are considered chic and somewhat
glamorous and because they usually are much cleaner than local eateries. However much of the
middle-income segment (which forms a major chunk of fast food goers) prefers visiting local
outlets that offer low cost fast food, hence more frequent visits.

Increasing Number of Fast Food Outlets

The rapid rate at which the fast food industry continues to add outlets is as much a reflection of
consumer demand for convenience as it is a reflection of demand for fast food itself. Expanding
the number of outlets increases accessibility, thus making it more convenient for consumers to
purchase fast food. Especially in recent years, much of the expansion has been in the form of
"satellite" outlets. These tend to be smaller in size, with little or no seating capacity, and are often
in nontraditional locations, such as office buildings, department stores, airports, and gasoline
stations; locations chosen specifically to maximize convenience and consumer accessibility.

Consumer Appeal
Fast-food outlets have become popular with consumers for several reasons. One is that through
economies of scale in purchasing and producing food, these companies can deliver food to
consumers at a very low cost. In addition, although some people dislike fast food for its
predictability, it can be reassuring to a hungry person in a hurry or far from home.
Multinational Fast food chains like McDonald's rapidly gained a reputation for their cleanliness,
fast service and a child-friendly atmosphere where families on the road could grab a quick meal,
or seek a break from the routine of home cooking. Prior to the rise of the fast food chain
restaurant, people generally had a choice between greasy-spoon diners (kiosk) where the quality
of the food was often questionable and service lacking, or high-end restaurants that were
expensive and impractical for families with young children.
Modern, stream-lined convenience of the fast food restaurant provides a new alternative and
appealed to consumers' instinct for ideas and products associated with progress, technology and
innovation.

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Fast food restaurants have rapidly become the eatery "everyone can agree on", with many
featuring child-size menu combos, play areas and whimsical branding campaigns, designed to
appeal to younger customers. Parents can have a few minutes of peace while children played or
amused themselves with the toys included in the premises.
Many consumers see multinational fast food restaurants as symbols of the wealth, progress and
well-ordered openness of Western society and therefore become trendy attractions in many cities
around Pakistan, particularly among younger people with more varied tastes.

Focusing on Consumer Convenience

Fast Food outlets tend to focus on the work while you eat philosophy similar to the McDonald
Outlet at Quaid e Azam International Airport (Karachi) wherein seating space is also available
for passengers in transition or the KFC outlets in large shopping malls like the Millenium
Shopping Mall in Karachi promoting the concept of Shop While You Eat.

Increasing Market for Fast Food The Population

Boom
Pakistan, currently ranked as 6th in terms of total population, is characterized by a high
population growth rate of 1.9% (Pakistan Economic Survey 2005) and is set to take the top three
positions in terms of total population with already 153.4 Million people registered in 2005. 1 With
this, the per capita income has increased to US$ 736 while the productive age group (15 to 64)
years is said to take the major chunk of population (67% of total population) by 2020. 2
The growth rate in food consumption is also augmented by the rapid increase in the employment
rate for males / female population aging between 20 to 29 years (fast food goers) hence the
greater income contribution to the overall income generated is expected to be higher.

The Future of the Industry

The Pakistani economy is becoming increasingly service-oriented, and over the past several
decades, the foodservice industries that offer the highest levels of convenience have been
rewarded with strong sales growth. In the face of rising population, incomes and increasingly
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hectic work schedules, a nearly insatiable demand for convenience will continue to drive fast
food sales. Fast Food Outlets will strive to find ways to make their products even more
accessible.
Even if incomes stagnate or attitudes change, consumers are unlikely to return to meal
preparation at home on a large scale. This suggests that even if consumers choose to spend more
time at home, for family or other reasons, much of the meal preparation will still occur
elsewhere.
Many more table service restaurants, which traditionally focus on full-service in house dining,
will likely try to capture part of this market by offering take-out, and possibly experimenting
with home delivery.
The value of consumer time, as well as the demand for consistent, high-quality food products,
will continue to shape the fast food industry. Fast food, once considered a novelty, has become an
increasingly significant part of the young generations diet. The role of convenience in this
dietary shift cannot be over-emphasized, and the future growth of the rest of the foodservice
industry will be driven in large part by its ability to find new ways to save consumers time.

Population Pyramid 1998 & 2020*

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Rawaai SWOT Analysis

Internal Analysis
Weakness

Strength

Cooking food properly while maintaining

the natural flavors and its minerals.

Uniqueness
in
providing
environment for celebrations.

healthy

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New and unknown brand in market.

Limited funds available.

Competitive prices according to the level

of service and product.

Low buying power.

Take-out option for the customers.

Too focused (specific kind of food).

Focused population which consumes fast

food the most.

Good selection and amount of items

available on the menu

Very Focused Management/Staff.

Free home-delivery option for customers.

External Analysis
Opportunities

THREATS

Market segment is balanced for rapid

growth.
Potential to expand and opening
franchise.
Food is food.

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High competition in market

High-quality product costs.

Rising inflation.

High trend of fast food consumption.

Buying power of established

businesses.

Desired Image and Position in Market

For the youngsters who want to celebrate their special events with their friends, our restaurant is
the one that provides them with high quality and tasty food. Unlike our competitors (McDonalds,
KFC, Fri Chicks) who are providing the same benefit our restaurant provides the healthy and
satisfying environment for youngsters as well as a satisfaction to their families that their young
generation is going to a safe environment.

Competitive Strategy
Competitive strategy of our restaurant is Focused Strategy in which we are focusing on the
young generation that accompanies with the Differentiation Strategy for providing the focused
market with a healthy and safe environment to spend good time with their friends and for the
celebration of their special events.

Competitor analysis
The phrase current sellers are used to represent the current competitors in this context. In
running our business, there are many current competitors in our marketplace now because our
business idea and concept can be said not very new because there are already many fast food
restaurants running around us. We do face some competitors like McDonalds, Dominos Pizza,
and Pizza Hut having a good reputation globally. Normally, identifying competitors could be a
simple task. At the narrowest level, a company can define its competitors as other companies
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offering similar products and services to the same customer at similar prices.
Niche market is the subset of the market on which a specific product is focusing. So the market
niche defines the specific product features aimed at satisfying specific market needs. For
example, Dominoes and Pizza Hut all sell pizza. But the uniqueness of the customer experience
for each is different that is Dominoes delivers in 30 minutes or less or it's free and Pizza Hut has
Cheese in the crust. Each competitor has a mix of objectives and focus. Like McDonalds their
overarching goal of sustainability efforts is focused on continuous improvement through our five
focus areas thatis:

Nutrition & Well-Being,

Sustainable Supply Chain,
Environmental Responsibility,
Employee Experience, and community

Our competitors target customer is all range of age as they provide and service variety of fast
food that everyone can enjoy. All students of University Malaya are included as their target
customer. Students, especially at their adolescence must be loving fast foods that our competitors
like McDonald, Pizza Hut and Dominos pizza serve. They also enjoy eating fast food while
studying

that

makes

them

order

delivery

fast

food

from

hostel.

Most of the strengths of our competitors are that their names and labels are well known as they
had run their business for a long time ago. Like McDonald for example it is considered as a
global brand that is available in most countries in the world and shares the same strategic
principles, positioning and marketing in every market throughout the world. This is why
McDonald is considered as one of the famous and loved brands in the world, in any industry.
Besides, their fast food is incredibly delicious and they serve their customer well. Their price is
also affordable that all people can buy their product. For example, Pizza Hut is the market leader
in providing different products of pizzas. There good image makes the organization more strong.
Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and
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hygienic environment .While, the weaknesses of our competitors are, the customers may feel
bored as they always eat the same product for a long time. As for now, they might want to
change their appetite and move on to other kind of fast food; new product like our company.
However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has
higher overhead costs and Pizza Hut is not the low cost producer. They rely on their quality pizza
and good service to account for their higher prices. As our company provides delicious fast food
with reasonable price, this might the customer to come to our place especially the students. As a
student have their own budget and they do not spend too much on food.
Some of the competitors analysis is shown below:

Mc Donalds
PRODUCT:
Fast food

SERVICES:
Delivery Services

PRODUCTION/QUALITY
McDonalds is known as a corporate responsible company as it responds to any social
change taking place in its environment. The company introduced healthier food with
growing awareness that added to its revenues.

UNIQUE FEATURES

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 Rolling out Mc Donald Breakfast across all outlets

A parade of Disney Happy Meal Toys

DISTRIBUTION SYSTEM
Ordering from the counter
Convenience drive-through
Delivering services

MARKETING OR ADVERTISING

Media television
Radio
Newspaper
Internet
Outdoor
Slogan

GEOGRAPHIC LOCATION
They are located almost everywhere in the city which is reachable by all people and is
quite convenient for students to reach there from their institutions

STRENGTHS
Strong brand
Customer intimacy

WEAKNESSES
Low depth and width of product

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MARKET SHARE
Serves 47 million customers each day, and employees are 1.5 million people.
McDonalds operates its own restaurants and franchises its brand to local business
people (about 70 percent of the worlds McDonalds are franchises). McDonalds is
well-established in Europe, Asia/Pacific islands, the Middle East and Africa.

Pizza Hut
PRODUCT:
Pizza and Fast food

SERVICES:
Delivery Services

PRODUCTION/QUALITY
Pizza hut can come up with the new products considering the Eastern taste of the
people as like McDonalds. Diversification of new products can increase their market
share. They can reduce their prices because of more resource. The company can come
up with innovative Pizzas, new flavors and recipes with different types of crusts and
sizes.

UNIQUE FEATURES
Garlic breads
Mushroom soups
Salads

DISTRIBUTION SYSTEM

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The first method of distribution used by Pizza Hut is home office delivery. Customers
can call Pizza Hut ahead of time, place an order, and the order is to delivered to the
customers home
Another method of distribution is for customers to dine-in
The third method of distribution is to order online

MARKETING/ADVERTISING

Media television
Radios
Newspaper
Internet
Advertising slogan

GEOGRAPHIC LOCATION
They are many branches and franchises of Pizza Hut globally and anyone can enjoy the
meal there.

STRENGTHS
1. Providing different products of pizzas
2. Huge popular brand name and high brand loyalty
3. Innovative range of pizzas under one roof
4. Hygienic food and quick service
5. Sound financial situation and international turnover.
6. Good advertising and marketing
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7. Over 20,000 franchises around the world

WEAKNESSES
1.
2.
3.
4.
5.

High overhead costs

Higher prices Pizza Hut must charge
Loyal customers are feeling that the satisfaction of the pizzas is declining.
Franchise management

Lack of an organic pizzas, which will limit the target market

MARKET SHARE
As there are Dozens of Pizza Suppliers Globally Providing Services in different part of
the World, but Pizza Hut is the One who got the Bigger Market Share Globally. Pizza
Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading
with a percentage of 20% while the rest 32% is divided in the Remaining Pizza
Providers Globally.

Dominos Pizza
PRODUCT:
Pizza and Fast Food

SERVICES:
Delivery Services

PRODUCTION/QUALITY
Focus on delivering the pizza the most efficient way.

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UNIQUE FEATURES
Pasta, bread bowls and oven-baked sandwiches. The menu offers chicken side dishes,
breadsticks, as well as beverages and desserts.

DISTRIBUTION SYSTEM
Dominos delivery in 30 minutes
Take-out menu
Dine-in menu

MARKETING/ADVERTISING

Television
Social media
Online advertising
Mobile outdoor promotions

GEOGRAPHIC LOCATION
Its branches and franchises exist all over the world

STRENGTHS
Worldwide presence
Strong image
Food attracts people of various ranges from young to old

WEAKNESSES
There is lack of organic pizza, which will limit the target market
Price, expensive products compared to small competitors
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MARKET SHARE
Dominos Pizza is the market leader in the Australian chained pizza market with 46.1%
followed by Pizza Hut (29.8%), Eagle Boys Pizza (14%), Pizza Haven (3%) and other
(7%) Euro monitor 2008.

Operational Goals & Objectives

The main objective behind establishing a restaurant is to provide healthy dinning environment
and desired food to the youngsters with high quality and taste. Our major services are:
Take Away
Dinning
Free Home Delivery

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Description
Products & Services:
Our product line will be:

Potato Fries
Seasonal Fresh Juices
Soft Drink
Zinger Burger
Fish Burger
Chicken Shawarma
Pizza (Small, Medium, Large)
o Chicken Tikka
o Fajita
o Cheese
Rawaai Special Deal

We are also providing the offers for party celebrations. Following are the special deals for party:

Deal No. 1: Fish Burger, Potato Fries, and Fresh Juice/Soft Drink.(Per Head)
Deal No. 2: Zinger Burger, Chicken Pakoras, and Fresh Juice/Soft Drink (Per Head)
Deal No. 3: Chicken Shawarma, Pizza (Small Size), and Fresh Juice/Soft Drink. (Per

Head)

DINNING:
We are providing a better dinning environment where you can order food according to your
choice and can have cheerful time with your friends.

TAKE AWAY SERVICE:

We are providing take away services to those customers who have the issue of time constraints.
They can come and take food away according to their order.

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FREE HOME DELIVERY:

Customers, who find it difficult to come to our restaurant, have accessibility to our food through
free home delivery service. They can place order through telephonic service.
The food will be delivered in 30 minutes after the placement of order.

CUSTOMER BENEFITS:

Safe Environment
High Quality and Taste
Separate Dinning Services for Party Celebrations
Reasonable Prices

Unique Selling Point (USP):

The unique selling point of our restaurant includes:

UNIQUE SELLING PRICE:

We are providing high quality food with lower prices as compare to other restaurants.
UNIQUE SELLING PRODUCT:
Our unique selling product is Rawaai Special Deal which is the combination of
traditional and junk foods. Moreover our customers will have a choice between Fresh
Juices of seasonal fruits and carbonated drinks for the sake of good health of our
customers.

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Marketing Strategy
Selecting marketing strategy is an important step for small business. And to select this first they
know what their target market is. The best way to pinpoint is to conduct market survey or market
research. By doing this, you get information about customer.
For our business we adopt niche marketing strategy. Our main aim is to focus the youth. But we
further elaborate the characteristics of market by conducting market research. How we conduct
market research? And what we find new? What to do to serve our target market in better way?
All these and many other things we find through the research are discussed below.

Market Survey
The market survey was carried out with express intention of its being factual and maximum
possible care has been exerted to use the best sources of information.
There are many ways through which market survey can be conducted and the most popular
method available entails about 80% of the facts considered and 20% of necromancy and
judgment. It would be true to say that the luck of statistical data would make the study useless.
Page 25

There are different ways through which market survey can be conducted. It is only right,
therefore to describe the various ways of the market research, there are eight different types of
market research.
These are:
1. Consumer Research
2. Product Research
3. Market Research
4. Dealer Research
5. Price and Policy Research
6. Selling and Advertising Research
7. Ware Housing
8. Inventory Research,
In order to conduct our market survey we aimed at:

Factual survey
The awareness information system
The opinion survey
The attitude survey
The future inventory survey
The reason why survey.

To conduct a proper and a good survey, we divided the city on the basis of age group. We mainly
focus on youth, so division of them is as follows
1.
2.
3.
4.

18-20
20-22
20-24
24-26

The purpose of dividing market in above age group is to know our real segment. We used niche
marketing strategy to be entered into the market. By conducting this survey, we enable to find
out our segment which needs to be focus. So it makes it easier for us to focus the group which is
more influenced with fast food. The following table helps us to understand it
Age

Page 26

Age

Frequency

Percent

18-20

110

40.0

20-22

105

38.2

22-24

43

15.6

24-26

17

6.2

Total

275

100.0

According to these result, we know the real segment of our market in youth who are more
influenced with it. According to our survey, we take sample of 275 respondent, from which 110
respondent, 40% of total respondent, of age group from 18-20 are show more tendency to
consume fast food. Then age group 2 show higher tendency for it. They are at 38% of total
respondent.
Figure 1
120

100

80
Frequency
Percent

60

40

20

0
18-20

20-22

22-24

24-26

After finding out the age group which we focused, we check the gender factor; this is the most
important factor in todays marketing. Now business focus more on this factor due to the reason
Page 27

that sex are also effect the decision making of purchases and their preference are different from
one another. Many researches are conducted are specifically to check the impact on decision
making of gender regarding purchase. And according to these researches, now marketers prepare
separate strategy for male and female. Now we also find this tendency in our research. We show
it with the help of table and graph.
Gender
Gender

Frequency

Percent

Male

105

38.2

Female

170

61.8

Total

275

100.0

Figure 2
180
160
140
120
100
Frequency
Percent

80
60
40
20
0
male

female

According to above chart, we find that in our target market, the tendency in females is higher
than males, for consumption of fast food. So in making marketing strategy we need to consider
these two important of aspects of our market.

Page 28

The target market which is mainly focused is youth, further divided on the basis of age. So we
focused on the age group of 18 years from 22 years old. And in this age group, mostly are
female. So we need to give importance to this factor of our market.
We ask the following questions from our respondent to become more aware from our market.
These questions are as:

Q.No.1:

Do you frequently go out to a restaurant?

Q.No.2: How do you become aware of new restaurants?

Q.No.3:

Rate the following attributes according to their importance for a restaurant?

Q.No.4:

Would you prefer the layout and location of restaurant?

Answers of these questions are in the form of tables. And respondent answer these question in
this format:
(1-Strongly disagree, 2-Disagree, 3-Neuteral,4-Agree, 5-strongly agree)

Frequency of going fast food restaurant

This is also done on 275 respondents. And there responses are as:

Responses
1
1.33333333333333
1.66666666666667
2
2.33333333333333
2.66666666666667
3
3.33333333333333
3.66666666666667

fast food consumption behavior

Frequency
4
4
8
20
18
29
35
44
42
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Percent
1.5
1.5
2.9
7.3
6.5
10.5
12.7
16.0
15.3

4
4.33333333333333
4.66666666666667
5
Total

37
19
9
6
275

13.5
6.9
3.3
2.2
100.0

Figure 3
50
45
40
35
30
25
20

Frequency
Percent

15
10
5
0

Awareness of restaurant
Reponses
1
1.5
2
2.5
3
3.5
4
4.5

Frequency

Percent
10
4
17
22
66
56
61
23
Page 30

3.6
1.5
6.2
8.0
24.0
20.4
22.2
8.4

5
Total

16
275

5.8
100.0

From the above table, 66% respondents are neutral about advertisement, that it might effects the decisions
for selecting fast food restaurant.

Figure 4
70
60
50
40
Frequency
Percent

30
20
10
0
1

1.5

2.5

3.5

4.5

Attributes for selection of fast food restaurant

Two other main aspects for the selection of fast food restaurant are price and taste. We check
these aspects by asking question from respondents and the answers of respondents help us to
know the effects of these aspects on fast food selection. These two tables help to understand
these and also their chart.

TASTE

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Reponses

Frequency

Taste (Percent)

.7

1.5

1.8

2.2

2.5

2.9

28

10.2

3.5

28

10.2

84

30.5

4.5

51

18.5

63

22.9

275

100.0

Total

Above table show that 84% respondent agrees their decision for selecting fast food restaurant influenced
with taste. This impact is also show by the following graph:
Figure 5
90
80
70
60
50
Frequency
Taste (Percent)

40
30
20
10
0
1

1.5

2.5

3.5

4.5

PRICE
Responses
1
1.33333333333333
1.66666666666667

Frequency

Percent(Price)
3
6
7

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1.1
2.2
2.5

2
2.33333333333333
2.66666666666667
3
3.33333333333333
3.66666666666667
4
4.33333333333333
4.66666666666667
5
Total

12
17
22
43
47
48
36
19
8
7
275

4.4
6.2
8.0
15.6
17.1
17.5
13.1
6.9
2.9
2.5
100.0

Our survey shows a mixed tendency for effectiveness of price while making decision for
selecting restaurant. About 47% respondent neutral about this and 48% slightly effect from it. So
it show price not effects the selection of restaurant.
Figure 6
60
50
40
30
20

Frequency

10

Percent

Page 33

Impact of location and layout or environment

According to our survey, location and safe environment effect the decision of our target customer
for the selection of fast food restaurant. In the following table 55% respondent agree that
location, layout and environment effects their decision.

Responses

Frequency

Percent

1.5

1.33333333333333

1.5

1.66666666666667

1.5

10

3.6

2.33333333333333

12

4.4

2.66666666666667

11

4.0

38

13.8

3.33333333333333

36

13.1

3.66666666666667

40

14.5

57

20.7

4.33333333333333

30

10.9

4.66666666666667

19

6.9

10

3.6

275

100.0

Total

Now the bar graph given below help to understand the above table:

Page 34

Figure 7
60
50
40
30
20

Frequency
Percent

10
0

Operation Strategy
The operation strategy of our restaurant will be designed around the concepts of five senses.
From our description research of the industry we found out that restaurant business is one of
those rare services which touch all the five senses of human being.
The food will cater to the sense of taste, music to the sense of sound, aroma of dishes to sense of
smell, decor to the sense of sight and clean crockery, cutlery and environment in general to the
sense of touch. Taking care of all five senses our customers would be the core of our strategy.

Structure of Management:
Our business is a partnership which includes 6 partners investing capital. Each partner
has specialized in specific field and designate to a specific position according to their
specialization in business. They only receive share profit on equal ratio from Net profit.
All partner controlled the whole business as shown in the chart below:

Page 35

Accoun
ts
m anag
em
r er
c u s to
s e r ic e
re la t io n s
Hum an
R e s o u rc e
m anger

M
an
ag
m
en
t

Fin a n c
e
m ana
ger

Qu
a lit
y

M a rke ti
ng
m anag
er

Once it is decided that we are getting into business the question arises that what is
uncountable list of occupations the point is what kind of business to be done. The
answer to this question may be found while considering following factors:

Government Policy:
The factor of government policy plays a major role in the success of any business.
Before deciding to get into the business, one must also keep in mind the advantages and
disadvantages of any business for the country. Earning money by keeping the interest of
the country at stake should not be even thought of. The business must be chosen
considering its benefit to the country, in the shape of taxes, revenues and overcoming
unemployment.

Number of Consumers:
This factor is also of vital importance. This business only flourishes when the demand
of that product or number of consumers is more. Thus, while choosing any business we

Page 36

must see the field which provides maximum number of consumers, so that the invested
capital is not blocked or wasted.

Demand of the Product:

Demand of the product by the user is also a key feature before choosing any business. If
the chosen business in competition with others then one should not forget that profit is
divided. However, by producing quality product, this factor could be dealt with properly
and in our favor. One could fetch more business if demand of the product increases.

General Trend of the Area:

One cannot do any business if it is started at a place where the trend of the people is not
favorable. Therefore, before choosing the trend of people must be created for it. Hasty
decisions should be avoided. See to the fact, that business place is located where one
could fetch the consumers. So the trend of consumer is also important before selecting
the business.

Budget of Partners:
Before getting into business, the spirit should be high, but always keeping in mind that it should
be planed within the available budget. It is an art to get maximum benefits by spending minimum
resources. However, the element of risk and luck always becomes the major cause of success of
business. Therefore, always plan business by keeping budget in mind.

Budget of Consumers:
The purchasing power and the real income of the consumer should be kept in mind
before choosing business.
By giving thorough study and elaborate discussions on above-mentioned factors, we
now have to choose business out of unlimited jobs one could get into. After loads of
thinking and vast study, we all partners concluded that the business of opening a Fast
Food Restaurant. So we all decided to open a restaurant and the range of eatables are
Page 37

narrower. Since the occupants of the area, which is selected for this restaurant, have a
lot of trend for hoteling, therefore, we sincerely hope and pray that this business would
meet the required success.

Technical Analysis
Types of Machinery
The different machines, which we need, are:

COOKING RANGE:
For cooking purpose, we need specially designed cooking range, which is systematically for
cooking and baking at different requirement temperatures.

DEEP FREEZERS:
We need deep freezers to fulfill the requirements of our customers.

AIR CONDITIONERS:
We also want to provide good and pleasant atmosphere so that people can enjoy food, therefore,
we require 5 split units of air conditioners.
Page 38

SEPARATE STOVES:
We also require a separate stove with eight terminals to cook different foods in large quantity.

DEEP FRYER:
Deep fryer is a basic necessary of fast food. It is needed for frying French fries, chicken, etc.
French fries are liked by almost everyone, so we need a deep fryer.

JUICE MACHINE
As we offer fresh seasonal juices to our customer. So we need a plant for preparation of juice. We
use juicer machine of ken wood because it is easy to use and its parts are easily available in
Pakistan.

GENERATOR
For todays businesswe needto delivernecessary items on time. As different cutting machines and
oven require continuous electricity we need continuous source of electricity such as generator

CUTTING MACHINE
We offer fries and shawarma in our menu. Different types of salad are included in shawarma. So we need
separate cutting machines for both potatos and for salad. The potato cutter used is 8mm.

SHAWARMA GRILLED
To prepare chicken for shawarma we require grilled. Due to demand of shawarma we require two
machine for it.
Cost of these pieces of equipment and total expenditure on it is given in Financial Analysis.

Page 39

Financial Analysis
In this section the total expenses for our restaurant, we have estimated the least price with good
quality.

Ownership of Business:
Our business is on partnership basis and we have six partners, each partner contributing equal
amount of Rs. 425,188.

Project Financing
Following table provides details of the equity required and variables related to bank loan;
Details
Total Equity (50%)

2,551,125

Bank loan

2,551,125

Interest

15%

Tenure of loan

5 years

Grace period

Page 40

FINANCIAL CHARGES
It is assumed that long-term financing for 5 years will be obtained in order to finance the fast
food setup which would mainly include construction & dcor of Building, Purchase of
machinery & equipment, purchase of inventory etc. This facility would be required at a rate of
15% (including 1% insurance premium) per annum with 60 monthly installments over a period
of five years. The installments are assumed to be paid at the end of every month.

Capital Investment for the Project

To start a new business we require resources such as financial, physical and human resources.
These resources are fundamental for any type of business. But finance is a life blood for any
business. We use partnership form of ownership. All the partners have equal share in investment.
10% of the total investment is invested by partners and for other remaining investment, we take
amount from PM youth loan.
Following requirements have been identified for operations of the proposed business.

Capital investment

Amount(Rs.)

Renovation Cost

1,307,000

Furniture & fixtures

542,250

Machinery & Equipment

967,000
1,200,000

Advance Rent and Gas Security Deposit (GSD)

50000
Preliminary Expenses
4,066,250
Total Capital Cost
Initial Working Capital

1,036,000
Total Project Cost

5,102,250
Page 41

Space Requirement
The land requirement is around 5400 sq ft. The proposed premise would be acquired on rental
basis with 4 months deposit and 8 months advance rent after which, rent will be payable every
month. The monthly rent is estimated at approximately Rs. 5000 / Marla amounting to Rs.
100,000 per month for the proposed fast food outlet (20 marla.). The premise renovation costs of
Rs. 1,257,000/- would be depreciated at the rate of 10% per annum using diminishing balance
method.
Distribution of space and renovation cost will be shown in the following table:
Space require

Area in Marla

Cost of renovation(Rs.)

Kitchen and preparation

400,000

Store

350,000

Reception

150,000

Ground floor dining

147,000

First floor hall

210,000

Total Area

20

1,257,000

Machinery and Equipment

List of machinery used in our restaurant are shown in following table. We purchase all of our
machine from local market. But all of them are high in quality. Except generator we purchased
from Germany in refurbished condition. List of all machinery and equipment are as follows:
Description

Quantity Per unit cost

Total cost

Freezer
Deep Well Fryer

62,375

124,750

40,000

40,000

Page 42

Hot Plate for Burgers

1

33,000

33,000

3,500

3,500

7,000

7,000

12,000

36000

500,000

500,000

Keg rack and others

10,000

20,000

Air conditioner (2.5 ton)

70000

350,000

Shawarma grill

20000

60000

Juice maker

52000

104000

Potato Cutter (8mm)

Peeler (4.5 Kg Potato Peeling Capacity)
Microwave
Generator 5 kva

Total

542,250

Furniture and Fixtures Cost

We are providing the take away, dinning and party celebration. On the basis of key points we try
to create safe healthy dinning environment to our targeted customer. In order to communicate our
unique selling point, first we need to create location and then environment. Because these are the
key factors on which we differentiate our self with our competitor.
Following is a complete detail of furniture with their cost structure;

Description

Quantity

Cost per unit

Total cost

Dining Table Square

25

6,000

150,000

Chairs (Standard 14)

100

1,500

150,000

Kitchen Cutlery Set

2,500

5,000

Dining Cutlery (Plate, Fork, Knife, Spoon,

60

150

9,000

Glass)

Page 43

Hot Water Geyser Large

20,000

20,000

Lights / CFLs

15

250

3,750

Wall Lights (Large)/ Tube lights

750

4,500

Portable Emergency Light

2,500

10,000

Working tables/counter

7,000

15,000

Counter Chairs

1500

3,000

Office Counter & Chair Set

61,000

61,000

Waiting Chairs for Take Away Customers

1,500

6,000

Total

542,250

RAW MATERIAL REQUIREMENTS

It is assumed that material inventory for 3 days would be kept at the restaurant. The cost of
material required is as under.
Description

Cost (Rs.)

Material for fried chicken

18,324

Material for burgers

19050

Material for shawarma

6,772

Material for Pakoras

14,323

juice and fries etc.

10,397

Packaging material

1,134

Total Raw Material Cost

70000

The raw material cost is estimated to increase by 12% annually.

Page 44

Human Resource Requirement

The human resource requirement is as follows:
Description

No. of Employees

Salary per month

Total monthly

(Rs.)

salary(Rs.)

Manager

Kitchen Supervisor

19,000

19,000

Cook

10,000

30,000

Servers

4000

20,000

Home delivery service

3000

9000

Dishwasher

3,500

3,500

Cleaner

4,000

8,000

Total Staff

21

provider

89,500

Considering the size of the proposed establishment, it is assumed that the owner who are the
partners of business, act as a manager, would be managing the overall affairs of the fast food
setup. They dont take salary rather they only divide profit according to their purposed ratio. The
proposed project would need a total of 21 persons to handle the fast food operations. Salaries of
all employees are estimated to increase at the rate of 10% annually.

Revenue Generation
The Sales are expected to increase by 12% every year. The 12% annual increase in revenue is
expected to result from a part increase in customer traffic and part increase in product price. The
prices used to calculate the gross revenue earned are based on the billing rate at which the
entrepreneur will charge the customers.
Item description

Number of

Sale price per

First year unit

Items

unit (Rs.)

sale (No.)

Page 45

First year revenue (Rs.)

Fries

150

1500

225000

Zinger Burger

225

1700

382000

Fish Burger

275

560

154000

120

1824

218920

Small

300

600

180000

Medium

610

600

366000

Large

890

350

311500

Small

350

700

245000

Medium

690

670

462300

Large

950

500

475000

Small

410

550

225500

Medium

770

450

346500

1050

400

439780

Burger

Shawarma
Pizza
Chicken Tikka

Chicken Fajita

Cheese

Large
Rawaai Special
Chicken Pakora

6 pieces

230

282

64800

Chicken Fries

12 pieces

300

300

90000

Finger Fish

6 pieces

910

200

182000

Seasonal fresh Juice

100

725

72,500

Soft drink(Large)

70

857

60000

Soft drink (250ml)

20

4250

85000

495

2000

990000

Party Packages
Fish Burger+ Fries+ Juice

Page 46

Zinger Burger+ Chicken Pakora + Juice

555

3500

1942500

Shawarma + Small Pizza(Chicken tikkaI +

525

1500

787500

570

1500

855000

610

1500

915000

juice
Shawarma + Small Pizza(Chicken Fajita +
juice
Shawarma + Small Pizza(Cheese) + juice
Total

10,015,200

RECOMMENDED PROJECT PARAMETERS

CAPACITY

300 CUSTOMER
PROJECT COST

HUMAN RESOURCE REQUIREMENT

PER DAY

5,102,250`

21
PAYBACK PERIOD
2.5 YEARS

EQUIPMENT
LOCAL/CHINESE
COST OF CAPITAL

17.5%

Other Costs

MACHINERY MAINTENANCE:
All machines require routine cleaning and maintenance after every three months and an annual
service which costs around 1% to 5% of the total cost depending upon the use of the machine
and operator's skill. The maintenance cost for machinery is assumed at 2.5% of the depreciated
cost of machinery and equipment.

RENT AND DEPOSITS:

The proposed premises will be acquired on a rental basis with 3 month deposit and 3 months
advance rent after which rent will be payable on a monthly basis. The rent is estimated to be Rs.
5000/ Marla / month amounting to Rs. 100,000 per month for the proposed fast food outlet (20
Marla.). A fixed Gas Security amounting to Rs. 250,000/- for gas connection (GSD) would have
to be deposited with the local utility agency.
Page 47

UTILITIES REQUIREMENTS:
The following table presents the estimated breakup of utilities on a monthly basis:

Description

Monthly Charges (Rs.)

Electricity

25,000

Gas

15,000

Water

2,000

Telephone

10.000

Total

52,000

Working Capital Requirements:

It is estimated that an additional amount of Rs. 1,036,000 will be required as cash in hand to
meet the initial working capital requirements / contingency cash. The requirement is based on the
rent, utilities and salaries expenses for at least four month and 3 days raw material inventory.
The following table gives the break up.
Description

Days

Amount(Rs.)

Utilities

120

208,000

Salaries

120

358,000

Raw Material

70,000

Rent

120

400,000

Total

1,036,000
Page 48

PRELIMINARY EXPENSES:
The provision for preliminary expenses is assumed to be Rs. 50,000, which will be amortized
equally over a 5 year period.

MISCELLANEOUS EXPENSES:
A monthly figure of Rs. 6,000 (200 per day) is assumed to be incurred for miscellaneous
expenses which are expected to increase at the rate of 10% per annum for the projected period.

TAXATION:
The business is assumed to be run as a sole proprietorship. Therefore, tax rates applicable on the
income of a non salaried individual taxpayer are used for purpose income tax calculation.

Cost of Capital:
The cost of capital is explained in the following table:
Particulars

Rate

Required return on equity

20.0 %

Cost of finance

08.0 %

Weighted average cost of capital

09.2 %

Page 49

CONTACTS DETAILS OF SUPPLIERS

Bread for Burger and Shawarma
Auto Bake Foods (Pvt.) Ltd.
39, Industrial Estate,
KotLakhpat,
Lahore
Tel. : 92-42-111-111-999
Fax : 92-42-35121308
E-mail: lahore@dawnbread.com

Chicken supplier
METRO-Habib Cash & Carry Pakistan (Pvt.) Ltd.
ThokarNiazBaig, Multan Road
Lahore 53700. Punjab
Pakistan

Fish supplier
Hyperstar
Fortress Stadium 5700, Lahore.
Phone: +92 (42) 3662 3346 / 3662 3357

Page 50

Maintenance of Machinery and Fixture

Al Masoom
Akmalmirza
Gulberg Road, Lahore, Pakistan
00923228890121

ASSUMPTIONS
Item
Sales Increase
Increase in Cost of Raw Materials
Increase in Staff Salaries
Increase in Utilities (Electricity / Water /
Gas)
Increase in Rent
Increase in Office Expenses
Debt / Equity Ratio
Depreciation
o Shop Building & Fixtures
o Kitchenware & Machinery
o Furniture
Equipment Annual Maintenance Cost
Raw Food Inventory Meat
Raw Food Inventory Spices & Sauce
Lease Period
Lease Installments
Financial Charges (Lease Rate)
Tax Rate

Assumption(s)
15 % per year
10 % per year
10 % per year
10 % per year
10 % per year
10 % per year
50 : 50
10 % per annum (Diminishing Balance)
10 % per annum (Diminishing Balance)
10 % per annum (Diminishing Balance)
2.5% of Written Down Value
3 Days
7 Days
5 Years
Monthly
15 % per annum
Income Tax on Salaried Individuals

Page 51

Income Statement
Projected income statement

Year 1

Year2

Year 3

Year 4

Year 5

Revenue

10,015,200

11,517,480

13,245,102

15,231,867

17,516,647

Net sales

10,015,200

11,517,480

13,245,102

15,231,867

17,516,647

Raw material cost

4,910,141

5,401,155

5,941,270

6,535,397

7,188,937

Wages &Salaries

1,074,000

1,181,400

1,299,540

1,429,494

1,572,443

Utilities

624,000

686,400

755,040

830,544

913,598

Cost of goods sold

6,608,141

7,268,955

7,995,850

8,795,435

9,674,979

Gross profit

3,407,059

4,248,525

5,249,252

6,436,432

7,841,668

1,200,000

1,320,000

1,452,000

1,597,200

1,756,920

General &administrative selling

Rent expanse
Office & Miscellaneous

105,415

Expenses

72,000

79,200

87,120

95,832

Depreciation Expense

281,625

253,463

228,116

205,305

184,774

Amortization Expanse

10,000

10,000

10,000

10,000

10,000

Maintenance Expense

21,758

19,582

17,624

15,861

14,275

Page 52

Subtotal

1,585,383

1,682,244

1,794,860

1,924,198

2,071,384

Operating Income

1,821,677

2,566,281

3,454,392

4,512,234

5,770,284

Financial Charges(15% per

55,878

annum)

357,889

298,344

229,228

149,001

Earnings Before taxes

1,463,788

2,267,936

3,225,164

4,363,233

5,714,406

Tax

365,947

566,984

806,291

1,090,808

1,428,602

Net Profit

1,097,841

1,700,952

2,418,873

3,272,425

4,285,805

Year 4

Year 5

Balance Sheet
Projected balance sheet

Year 0

Year 1

Year 2

Year3

Cash & Bank Balance 1,036,000

2,055,062

3,589,528

5,747,452

8,655,889

12,464,053

Prepaid rent 1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

3,255,062

4,789,528

6,947,452

9,855,889

13,664,053

870,300

783,270

704,943

634,449

571,004

1,176,300

1,058,670

952,803

857,523

771,770

488,025

439,223

395,300

355,770

320,193

2,534,625

2,281,163

2,053,046

1,847,742

1,662,967

Assets
Current assets

Total Current Assets

2,236,000

Fixed Assets
Fast Food Machinery 967,000
Shop 1,307,000
Office Fixtures 542,250
Total Fixed Assets

2,816,250

Page 53

Preliminary Expenses

50,000

40,000

30,000

20,000

10,000

Total Assets

5,102,250

5,829,687

7,100,690

9,020,498

11,713,631

15,327,020

Owner's Equity

2,551,125

3,648,966

5,349,918

7,768,791

11,041,216

15,327,020

Adil

425,188

608,161

891,653

1,294,799

1,840,203

2554503

Mubashar

425188

608,161

891,653

1,294,799

1,840,203

2554503

Shabaz

425188

608,161

891,653

1,294,799

1,840,203

2554503

Umer

425188

608,161

891,653

1,294,799

1,840,203

2554503

Tayyab

425187

608,161

891,653

1,294,798

1,840,202

2554504

Farhan

425187

608,161

891,653

1,294,798

1,840,202

2554504

Long-term liability

2,551,125

2,180,721

1,750,772

1,251,707

672,415

Total Equity & Liabilities

5,102,250

5,829,687

7,100,690

9,020,498

11,713,631

15327020

International Joint Venture

After we gain success in domestic country we InshaAllah will go internationally by joint
venture with international partner. We chose it because
a) firms benefit from a local partner's knowledge of local conditions, culture,
language, political systems, and business systems
b) the costs and risks of opening a foreign market are shared
c) they satisfy political considerations for market entry
Foreign Trade Procedure

Page 54

International trade is the exchange of goods and services between countries. This type of trade
gives rise to a world economy, in which prices, or supply and demand, affect and are affected by
global events. There are two terms that are used in international trade that is import and export.
Import term is used by the buyer when he purchased goods from the other country and export
term is used by the seller when he sells goods to the other country.
International Trade Processes
1. Sales Contract process
2. Letter of Credit (L/C) process
3. Cargo Shipment process
Sales contract process
a. Promotion/Introduction letter
Expoters promote their goods through trade exhibition, newpapers, magazine, radio and
television ads both at home and abroad. Promotion can also be made through assistance
from the National Export Development Agency (Badan Pengembangan Ekspor Nasional BPEN), KADIN, Trade Attache of Indonesian Embassy abroad.
b. Letter of Inquiry
Interested importer can send a letter of inquiry to exporter. This letter of inquiry usually
contains inquiry for price quote, product specification, quantity of goods, delivery time
and destination port.
c. Offersheet
In response to the letter sent by interested importer, exporter will usually reply by sending
the importer an offersheet. Offersheet contains information as requested by the importer
product price, specification, quantity (1 container / 2 container), delivery time,
destination port, packaging method, brochure, and if necessary, sample product.
d. Ordersheet/Purchase Order
After reviewing the offersheet sent by the exporter, the importer will place an order in a
form called ordersheet or purchase order.
e. Sales Contract
Exporter will prepare a sales contract based on information specified in both the
offersheet and purchase order together with clauses on force majuere, claim, shipment
Page 55

date, transshipment, partial shipment, inspection, packing and marking, and marine cargo
insurance. Sales contract must signed by both the exporter and importer. The sales
contract is made in two copies, each having the same tenor.
f. Sales confirmation
Importer will review the sales contract and sign it if it approves and send the sales
contract back to the exporter.
b. L/C Opening process
a. Importer requests its forex bank to open a letter of credit (L/C) to provide some funds
to pay its liabilities to the exporter as much as agreed and specified in the sales contract
and pursuant to the provisions of The Uniform Customs and Practice of Documentary
Letter of Credit dari International Chamber of Commerce Paris No 500 or commonly
referred to as UCP-DC-500. The forex bank requested by the importer to open an L/C is
called an opening bank/issuing bank. This opening bank will be responsible for the L/C to
the exporter receiving the L/C. Importer requesting the opening of L/C is called
applicant.
b. Opening bank will issue an L/C through a correspondent bank of the country where the
exporter is from. Such L/C opening can be by letter, wire, telex, facsimile or other legal
electronic media. The correspondent bank requested by the opening bank to deliver L/C
opening mandate is referred to as advising bank
c. Advising bank notifies with a cover letter that there is an L/C opened for the interest of
the exporter. The cover letter is referred to as L/C advice. While the exporter receiving
the L/C is called beneficiary.
c. Cargo shipment process
a. After receiving L/C confirmation, the exporter prepares goods which are ready for
export, and files booking to the shipping company. The exporter then arranges export
formality, for example filling in PEB (Pemberitahuan Ekspor Barang) or Export Notice,
and applies certificate of origin.
b. After loading the goods to the ship, the shipping company submit receipt of goods
received, copy of forwarding contract and copy of goods ownership in the form of bill of
lading.
Page 56

c. Shipping company is then responsible to forward the cargo to destination port.

d. After receiving shipping document from the opening bank, importer as consignee, will
secure import clearance in Custom and Excise of the destination port. Importer will later
contact the shipping agent in the destination port to receive the goods/cargo.
e. Shipping agent surrenders the cargo/goods to the importer.

Documents involved in these processes

Letter of credit
Invoice
Bill of lading
Bill of exchange
Packing list

Shipping advice by courier

Insurance document

I will discuss all these documents with a real life transaction that has taken place between
the two companies in that are situated in Pakistan and China.
In this case .
Exporter Bank
BANK OF CHINA SHANDONG BRANCH
Importer Bank
BANK OF PUNJAB, THE BANK SQUARE
BRANCH
LAHORE
Letter of credit
After the confirmation of the sales order for the exporter, the importer
goes to his bank and gives an application for LC opening. The importer provides with a
form that include all the information that is relevant to the import and importer. After
reading the whole application form the importer signs the application and bank proceeds
next for lc opening. The bank opening the lc and sent it to the exporter bank for giving
Page 57

assurity to the exporter. When the exporter bank received the LC he informs his customer
(exporter) that he has received the LC and now the Exporter can produce goods and make
the delievery.
LC is opened in SWIFT. It is a network that is used all around the world for LC opening.
SWIFT is used all around the world for LC opening. There are different swift codes that
are used for settling the terms and conditions and all other necessary information for the
trade.

Covering Letter
This letter is issued by the exporter bank to the importer bank after receiving the LC
from the Importer bank. This letter includes the name of collecting bank, exporter bank
ref. no, related export lc ref, LC no, Amount of Transaction, Tenor, Maturity Date,
Applicant Name. Furthur Draen amount, claim amount, bank charges and total claim
amount is also provided in this letter.
Invoice
A list of goods sent or services provided, with a statement of the sum due for these.
Invoice is also called demand for payment. In our case, performa invoice and commercial
invoices are provided. Commercial invoice is provided only when the transaction takes
place. An invoice contains the following information like
Name of Company
Bill to
Product name
Quantity
Per unit Price
Total Amount
And Signature
Bill Of Lading
A detailed list of a ship's cargo in the form of a receipt given by the master of the ship to
the person consigning the goods.
This document includes the following information:
Consignee
Notify Party
Ocean Vessel
Voy. No
Port of Loading
Port of Discharge
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 Container
Place and Date of issue
Sender Name
Goods description
Weight etc
Bill of exchange
A written order to a person requiring them to make a specified payment to the signatory
or to a named payee This document includes the following information:
No.
Exchange For
Tenor
Amount
Reference of DC no
Drawee Name
Drawer Name Etc
Packing list
A packing list is a document that includes details about the contents of a package. The
packing list is intended to let transport agencies, government authorities, and customers
know the contents of the package. These details help each of these parties handle the
package accordingl
This document includes the following information:
Exporter Name
Importer Name
Invoice No.
Payment Terms
Incoterms
Currency
Product Name
Quantity
And also Other relative Information.
Shipping Advice by courier
In this document
Name of the exporter, date, Insurance co. name, product name, quantity, invoice value,
net weight, total gross weight, name of vessel, shipment date, port of loading, port of
discharging, shipment marks and B/L No. is mentioned.
Insurance Certificate
Certificate Of Insurance ' A document issued by an insurance company/broker that is used
to verify the existence of insurance coverage under specific conditions granted to listed
individuals
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This certificate includes the name of insurer, the subject of insurance, and all other
information that is necessary to make the contract valid.

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