Professional Documents
Culture Documents
Introduction
Nestl Pakistan is proud of its commitment to excellence in product safety
and quality and to providing value and aims to be the leading Nutrition,
Health and Wellness Company. As a socially responsible corporate, Nestle
always focus on environment friendly operations, ethical business
practices and responsibility towards the communities. Nestl in Pakistan is
operating since 1988 under a joint venture with Milk Pak ltd and took over
management in 1992.
The companys strategy is guided by Nestls Corporate Business
Principles which are in line with internationally accepted best practices
and ethical performance culture. Nestls existing products grow through
innovation and renovation while maintaining a balance in geographic
activities and product lines. Long-term potential is never sacrificed for
short-term performance. The Companys priority is to bring the best and
most relevant products to people, wherever they are, whatever their
needs are, and for all age groups.
Nestl Pakistan today is the leading Food & Beverages Company in
Pakistan with key focus on Nutrition, Health and Wellness and reaching the
remotest of locations throughout Pakistan to serve the consumers. Nestl
Pakistan also prides itself in being the leaders in Nutrition, Health &
Wellness. Ever since 1867, when Henri Nestl invented the first infant
food, nutrition has been in Nestle DNA. Today more and more consumers
mirror our emphasis on nutrition, as they realize that food choices affect
their health and quality of life.
Nestl Pakistan operates in many ways but people, products and brands
are the main flag bearers of the Companys image, and we continue to
enhance the quality of life of Pakistanis
Products of Nestle Pakistan
Nestle products offer different type of products and they have created
categories of Nestle Products that are mentioned below
Ambient Dairy
Chilled Dairy
Beverages
Bottled Water
Culinary & Food
Baby Food
Breakfast Cereals
Coffee
Confectionery
Source: http://www.nestle.pk/brands
Brief History
around the globe. Nestle are now in all seven continents & having
more than 522 factories in 83 countries.
Mission Statement
Vision Statement
EXTERNAL ANALYSIS
Demographic Segment
Nestls product is for everyone. People from any area, any culture,
any age, and income will drink water. It is not any luxury item which
is used by a specific people. Nearly all age from young to old people
can produce Nestl. And all six continents are their customer. For
instance, Nestl segment into different of age. For baby, they have
Nestl baby foods while young people can drink Milo, Nescafe or eat
ice cream, chocolate and cookies. In Vietnam, Nestle has the Maggi
brand with many kinds of Asia sauce, but Maggi do not exist in
England because of the different in the geographical taste.
Economic Segment
import any raw materials from other country where they will save
much more money. It will also benefit the consumers whereby
consumers could enjoy the local productions with low price. More
consumers will use this product and therefore Nestl will gain more
profit from that.
Political/Legal Segment
Socio-cultural Segment
A good diet and adequate food supply, the central for promoting
health and well-being is the focus of every person even these days;
whether people tend to value products that incorporate with them
healthy benefits. Obviously, these types of goods are preferred more
than that of junk foods and its relative products. Moreover,
generation Y cohorts, those born from 1980s-2000s, possess
characteristics such as acceptance to change and being
technologically savvy. These kinds of characteristics should coincide
to the firms aggressiveness of using technology especially that this
is also the tie of the influx of technology in the Europe.
Technological Segment
to
promote
their
products
over
those
advanced
Global Segment
INDUSTRY ANALYSIS
size
enterprise.
The
five
forces
of
Entry,
Rivalry,
The threat of new entrance means when any other company that is
not operate in that product category but operate in the other
product market or the company that start it new venture see a
opportunity in this field like juices and they decided to enter in this
market. So the current company that is operating in the market has
a Low threat for the new entrance. New entry can raise the threat of
competition. But however the Nestle is big organization being it
competitor is not an easy task. There is some barrier for stop the
new entrance
Economies of Scale
Product Differentiation
Capital Requirements
Switching Costs
Access
Channels
Cost
Independent of Scale
Government Policy
to
Distribution
Disadvantages
5. Competitive Rivalry
SWOT ANALYSIS
Strengths
Company Image
Well-Developed Strategy
Nestle has recognizes there is a right time and place for their
product; therefore, their strategy makes room for adjustments,
Nestle captured a market with great sweep with the developed
strategy.
Market Share
Nestle juices has a highest market share almost in every SBUs line,
such as in Milk pack & Nestle pure life. High market share always
depicts the quality of the firm & its strong management decisions.
Brand Strength
Product Innovation
Product Innovation
HR Department
Weaknesses
No outlets in Pakistan
They dont have direct outlets to whole sellers to create less burden
on the factory distribution channels however their competitors give
them a major threat by this.
Capacity Utilization
The Maggi Noodles plant that is installed has a higher capacity than
actual demand of the Maggi product therefore the over head cost is
higher due to less production
Opportunities
Health conscious
Market growth
Threats
Government Regulation
They face problem if government employ taxes on them which force
them to raise the price of their product.
No Entry Barrier
There are no many entry barriers so a large numbers of local
companies enter in various Nestles product market.
Inflation rate
Increase inflation rate very fast .In 2008 expected inflation rate
23.3% so with the increasing inflation rate the prices will go down
which creates the market slump, so inflation is very true bad factor
which can affect Nestle.
When the market saturates the loss of the market share of Nestles
products is there major threat to Nestle.
Corporate Strategy
Nestl is able to maintain its mission and goals through two different strategies.
These strategies include Operational Pillars and Growth drivers allow Nestl to
maintain a competitive advantage over its rivals.
i.
ii.
iii.
Operational Pillars
Innovation and renovation
Operational Efficiency
Consumer communication
Growth Drivers
i.
ii.
iii.
Out-of-home consumption
Competitive Advantage
i.
ii.
iii.
iv.
These are the strategies used by Nestl to ensure that it succeeds in the market. What
makes Nestl stronger than their competitors, like General Mills, is that Nestl uses
strong brands that are able to create competitive barriers. As part of their operational
pillars, their key success comes from their incredible marketing. Their marketing is
based on the fact that they are able to provide quality and cheaper priced products
while providing customer satisfaction. This comes from their main mission of
nutrition, health, and wellness. Unlike their competitors marketing, Nestle is able to
support their strong brands with their influencing powers of nutritional products
Nestl also goes above its competitors using its strategy of unmatched research and
development capability. They have also partnered with other large corporations, for
example: Coca Cola. They also do something very different than their other
competitors, Nestl acquires local companies to create regional mangers that know the
local markets and culture. This allows them to gain a strategic advancement in the
global areas that they are part of to gain better consumer satisfaction.
Business Strategy
Nestl is a company with many brands; the individual business level strategies are
different from the corporate level, because each business has different markets and
consumers.
Each brand of Nestl business has the same strategy since Nestl is a food
corporation. The core strategy for each brand is the same as the corporation's strategy
as laid out in the 3 pillars. The manufacturing factories for these brands follow the
same protocol for energy reduction. They reuse many of their products in order to
create energy to produce their products. Their main strategy is to create low-cost,
highly efficient operations make a universally ability products, and to improve
communications with their consumers. Similar to their corporate strategy, they are
able to focuses these similar strategies through their brands.
Functional Strategy
Our success depends on our employees. They bring their expertise and know-how and
their ambition and commitment drives them to developing new skills continuously
contributing to our organizations growth. Get a feel for their commitment and youll
want to be part of the teams that drive Nestl Waters function excellence!
1.
2.
3.
4.
5.
6.
Nestle (Capacity)
The factor by which the management calculate by formulas to locate their facility.
Location Incentives
Nestle (Globalization)
The concept of JIT is to getting the right quantity of goods at the right place and at
the right time.
Raw Material
Reduce space requirements
Continuous improvement
Lower production cost
Increased flexibility
Increased machine utilization
Lower inventory cost
Nestle (Forecasting)
Short-range forecast
Medium-range forecast
Long-range forecast
CORPORTAE GOVERNANCE
and any departure there from has been adequately disclosed and
explained.
e) e) The system of internal control is sound in design and has been
effectively implemented and monitored.
f) f) There are no significant doubts upon the Companys ability to
continue as a going concern.
g) g) There has been no material departure from the best practices of
corporate governance, as detailed in the listing regulations.
During the year under review, the Board of Directors had the
following meetings:
Date of Meeting
Time
Place
10:00 am
09:30 am
Corporate
Office, Lahore
10:00 am
Corporate
Office, Lahore
10:00 am
Strategic Planning
Business
Strategies
and
Annual
Operational
Plans
Conclusion:
In conclusion it is safe to say that Nestle has a lot of positive attributes backing its
larger than life product portfolio and therefore the company has managed to sustain its
position in the list of the fortune five hundred companies. The company through the
use of efficient management procedures, innovation, capital infusion and research and
development continues to expand its portfolio and also serves as an example of not
just a an exceptional food and nutrition providing company but also a real
multinational corporation. There are many lawsuits against the company and it is also
generally considered to be one of the worlds most boycotted companies and despite
all off that the revenues of the company have hardly slumped since its inception. That
is a testament to their value chain creation and streamlined processes that ensure that
nestle becomes a part of the livelihood of the people of the 130 countries it serves.
REFERENCES
http://www.nestle.com/aboutus
http://www.food-business-review.com/companies/nestle_pakistan
http://tribune.com.pk/story/3336721/despite-stellar-earnings-nestlepakistan-aspires-for-better-results/
http://www.nestle.pk/brands
http://www.nestle.pk/nhw