CHAPTER 1

INTRODUCTION OF THE REPORT

1.1Introduction
At BBA level completion of six week's practical work experience or internship is required in any
firm. At the end of the internship, we are required to make a full report, securing the general
useful structure that we experience throughout our training at that particular organization.
I finished the internship at Askari Bank Abbottabad branch. The study is generally performed on
the IB and marketing department its procedure, strategies, and technique that are under appraisal.
1.2 Background of Study:
The banking segment has an impact on the advancement of its monetary cycle. The sociomonetary advancement of any creating country could be rapidly evaluate by taking a gander at
the strength of its fiscal based organizations. The inclusion of business banks in the modern
district, exchange/trade makes them major body for the general advancement of a nation.
1.3 Internship Objective:
This document is designed at working and analyzing Askari Bank in general and Askari Bank
Limited, in specifically. The main purpose of the internship is to prepare and submit a report as a
partial fulfillment for the award of BS(BA) (Bachelors of Business Administration) (IB) degree
CIIT Abbottabad.
Moreover it highlights all the International business functions and practices being practiced at
Askari bank.
1.4 Data gathering Tools
All the details available in the report were gather via:

Primary Data

Secondary Data

1.4.1 The Sources of Primary Data

1

a.

Self participation

b.

Individual study

c.

Interviews with the Bank employees

1.4.2 The Sources of Secondary Data

a.

Annual reports

b.

Manuals of the bank

c.

Brochures of the bank

d.

Internship reports

1.5 Limitation
a. It is necessary for the bank to secure the protection of people whether they are clients or
workers, so there are such a large number of impediments while gathering the data.
b. The bank has some particular history which must be kept safe and can't be disclose yet a lot of
efforts are made to have the access to gather the subtle elements from diverse sources as
indicated by the survey need.
c. Time is one of the requirements in this report.

CHAPTER 2
2

INTRODUCTION TO THE ENTITLED BANK

2.1 Introduction of Askari Bank Limited
AKBL serves for the piece of Army Welfare Trust was perceived for the Welfare of Army
employees. AKBL had been introduced in Pakistan by ninth of October, 1991, as a public limited
organization. This bank initiated the features by first of April, 1992, and its mainly engaged with
the association in business, as describe by BCO, in 1962.
AKBL has delayed throughout the country nation by 226 segments, for example, 31 committed
Islamic areas, and a seaward conservative unit in Bahrain. A conveyed arrangement of in excess
of 212 on the web ATM ensuring all huge places in Pakistan helps the conveyance channels for
customer help.
While capturing the biggest business offers between the latest bank. The entitled bank has given
exceptional quality to the shareholders. Cost of Stocks of AKBL has remained more or less 15%
more prominent the normal offer cost by cited bank associations throughout the most recent 4
year.

2.2 Common Data:

2.2.1 Our Vision
Become Standard Bank of First Priority in the Area
2.2.2 Our Mission
Become the most important industry bank in Pakistan with a worldwide existence, conveying
high class assistance via impressive technological innovation with efficient HR control in a
contemporary and advancing business lifestyle of meritocracy, preserve great moral and
expert requirements, while offering upgraded quality to all our stakeholders, and helping
contributing culture".

2.2.3 Core principles

Integrity is the most regarded standard in AKBL. They comprehend the commitment to fulfill
clients' necessities must be satisfied inside an educated and good structure. The intrinsic
standards, which are the foundations of its business conduct, are:

honesty

justice

promise

Service

collaboration

2.2.4 Organization Goals:

Finish continual improvement and accomplishment overall spots of money related.

Built and manage a compelling lifestyle, by a ceaseless upgrade center.
Boost utilization of mechanical advancement to make beyond any doubt costeffective
peculiarities, powerful control slight elements project, enhanced distribution ability and

great support requirements.

To make a customerservice center.

2.2.5 Strategic Planning

Lengthily strategy for the long run to make sure repeated development and achievement.

Accomplish arrangement of the Perspective, Purpose, Firm Objectives and with the
organization mission along with its goals and objectives.

Offer strategic projects and alternatives for projects, items, guidelines and techniques.

Offer key choices to moderate powerless places and to counter dangers to benefits.

Know strategic projects and potential for profit.

Create and influence planned resources and abilities for viable edge.

2.3 Corporation Profile

4

Board of Directors
(Chairman Panel of Directors) Lt Gen Javed Iqbal
(Chairman Expert Committee) Lt Gen (R) Tahir Mehmood

Directors:
Mr. Zafar Alam Khan
Dr. Bashir Ahmad Khan
Mr. Shahid Mehmood
Mr. Muhammad Rizwan Haq
Mr. Ali Noor Mehmooed
Malik Rifaqat
Khawaja Jalaluddin Roomi
(Nominee NIT) Director Mr.Wazir Ali Khawaja
(President) Mr. Muhammad.Rafiquddin Mehkari
(Company Secretary) Mr.M.A.Ghazali Marghoob
Audit Committee
(Chairman) Dr. Bashir Ahmad Khan
(Member) Mr. Ali Noor Mehmood Rattansey
(Member) Mr.Wazir Ali Khoja
Company Secretary
Mr. M.A .Ghazali Maghroob

Legal Advisors
Rizvi, Isa, Afridi & Angell
Executive Profile
(Senior Executive Vice President) Mr.Tahir Aziz
Group Go - Corporate and Financial dedication Banking
Mr.S.Suhail Rizvi (Vice President)
5

Group Go Organization Transformation

Mr.Haseeb Sulat (Chief Executive)
Group Go - Marketing & Ideal Preparing
Mr.Javed Iqbal (Vice President)

2.4 Prizes and Success

2.4.1 Best Retail Standard bank in Pakistan
Askari bank carries on its achievement in competitors. Of late they have by and by given the
"Best trade Standard bank of Islamic republic of Pakistan" by The Oriental Banker to be the
second sequential season.
2.4.2 Corporation Quality Award
Askari Standard bank was given the first Customer Choice award in 2004 for the business
Banking categorization through Customer Organization of Pakistan. We have similarly obtained
the Corporate Quality Prize for the sparing business by the Management firm of Pakistan for the
decades 2002, 2003 & 2004.

2.4.3 Best Bank of Pakistan

Askari bank was being given The Best Bank of Pakistan award by International Fund journal
two time i.e. for the decades of 2001 and 2002.
2.4.4 Best Customer Internet Bank
Askari Standard bank has been given the Best Customer Internet Bank award by International
Fund journal for the decades 2002 and 2003.
2.4.5 European currency and Asian currency
ASKBL won the European cash and Asian cash recompenses as right on time as 1994, 1996 and
1997. And was A1+, the greatest conceivable FICO score, for fleeting commitments, and our
long haul position shows up at AA.

2.5 Organizational Chart of Askari Bank

2.6 Islamic Banking

ASKBL opens the entryways for Shariah saving alternate. The bank target is to get in to a
position of powerful fiscal framework strong to money related equity and benefit of public
opinion in accordance with Shariah fundamentals. The bank has drawn out its Shariah Banking
framework to 29 areas and 02 sub-branches in the huge spots of Pakistan. Further development is
arranged with better capabilities for contribution of things adjusting to Shariah standards. All
Islamic Banking Goods are acknowledged by the Shariah Consultant of the bank. According to
Shariah particulars, assets and things of Islamic Banking are overseen independently from the
Traditional prudent side. All assets obtained, put and appropriated in Halal Modes &
Investments, under the supervision of Shariah Consultant.
Islamic banking activities of the bank were initiated during 2005. Despite late starter, Islamic
Bank operation of the bank is now amongst the top gamers in its peers i.e., 13 conventional
economical organizations with individual stand alone Islamic Banking sections.
The division framework as on Dec 31, 2009 has improved to 31, for example, two subextensions were opened, for example, the first ever change of an ordinary practical office.
Presently Ibbs of the bank are existing in 15 critical spots. Regardless of the strain on
accomplishment because of nonstop set up of new areas, the working benefit upgraded by 77%,
which remained at Rs.153.17 Million contrasted with Rs. 85.74 Million in the season before for
the most part attributable to 38% upgrade in net winning disperse. Aggregate stores upgraded to
Rs.7.46 billion dollars as on Dec 31, 2009 from Rs. 5.40 billion dollars as on Dec 31, 2008
upsurge of 38%.
A far reaching Islamic Banking things and administrations are constantly given by the Standard
bank to get to know the customers interest for Shariah consistent sparing, for example, Islamic
business prudent, financing temperate, business account, general practical and Islamic customer
conservative. To apply Islamic sparing advances in their actual correspondence and soul, honing
in Islamic practical is given incredible significance; the representatives of Islamic Banking is
completely familiar with the perspective of Islamic Banking and the things being given

CHAPTER 3
INTERNATIONAL BUSINESS/MARKETING
3.1 International Business and the Bank
Askari Bank has been playing vital part following since it started and banks are considered as the
backbone of any nation's economy. The stronger the banks are the stronger will be the economy
of any specific nation. In this section we are going to discuss the International side of saving
money that Askari is doing and also the advertising strategies that Askari is utilizing within
request to advertise its product and services.
3.1.1 International Banking
The Bank began its operations in 1992 and has 48 branches in Pakistan. It has since got various
global awards. Askari Bank has expended into an across the country vicinity of 150 limbs, and a
seaward managing an account Unit in Bahrain. Askari Commercial Bank opened its first abroad
branch in Bahrain for business in the Bahrain Development Bank building, in the Diplomatic
Area. Askari Commercial Bank is portrayed as one of Pakistan's heading private segment banks.
In Bahrain office concentrates on private keeping money, treasury and monetary foundations in
the region.

3.2 International standards of information security

Information possessions are seen and regarded as fundamental to the Bank's business movement
and its proficience to meet business targets. During the time 2007, a movement for ISO-27001
assertion was brought in close contact with masters charmed for the reason, along these lines as
to make forcing information security organization schemas of the Bank in strict suitability with
the overall benchmarks of mystery, respectability and availability of its information stakes by
accepting a composed strategy to information security peril organization required for finishing
the widespread accreditation. It is similarly being found in the reports of Askari Bank that, all
through 2009, the Bank achieved this improvement and the British Standards Institution (BSI), a
heading overall supplier of self-ruling outcast certification of organization schemas conceded
your Bank ISO/ IEC 27001:2005 Certification, thus making Askari Bank the first bank in
Pakistan to be awarded with this prestigious tribute. This attestation will further strengthen our
associations. Askari Bank oversees after overall operations.
9

3.3 Foreign Trade Department

Nature has spread its riches un-evenly. This un-even distribution of assets essentially decides the
productive efficiencies of diverse nations. This is the point where diverse nations meet up to
trade their skills and efficiencies. The nations which need in any of their source, begin importing
those assets from alternate nations having excess of it. Along these lines exchange begins
between different nations.

Trade Finance Services of ACBL

With its presence in more export-oriented urban areas in the nation, the volume of
exchange finance business ACBL is one of the most highest in Pakistan. That is the
reason a large portion of the organizations favor banking with ACBL. To backing the
development of business accomplices' wanders, ACBL offer them an extensive variety of
services:

documentary Collection

import Letter of Credit

export Letter of Credit

guarantees

bill Discounting

pre-shipment and Post-shipmen

Overseas Exchange Department works like the general bank divisions with the distinction that it
deals in foreign currency. This office manages the following:1.

import

2.

export

3.

Foreign Currency Accounts

4.

Foreign Remittance

10

5.

Submission of Monthly Reports to SBP

3.3.1 Import:
The universal trade transaction, in which one country buys stock from other country, is called
import. The import trade Pakistan is administered by import and fare Act of 1950. In the recent
past, the controlling array of imports was controller of Import and Export. In the meantime this
limit has been moved to Export Promotion Bureau. Outside Exchange Departments of all banks
are kept to word under the principles and regulations of government.
3.3.1.1 Import License and Registration
The individuals and firms who wish to import items from the remote countries are assume to get
import license. Import licenses are a sort of mimicked limitation on the import trade of a country.
To increase import allows, the shipper needs to submit provision to the allowing force. The
vendors can simply get their merchandize cleared from the custom powers in the event that they
have permit suitably issued in their names. The import licenses issued by the Import Trade
Controller should be enrolled with the State Bank of Pakistan.
3.3.2 Export
The universal trade transaction in which one country offers its stock to other country is called
Export. The controlling assemblage of admission in Pakistan is Export Promotion Bureau, it
gives different inspirations to the agents for overhauling the tolls and lessening the Balance of
installment. It constrains the passage of a couple of stock and strengthens fare of other.
The steps included in import are depicted earlier from the shippers viewpoint. The strategy for
fare is same, as it may be depicted from exporter's point of view. The exercises, which are
diverse, depicted here.

Lodgment

Lodgment means making the portion to exporter by bank against the purchase of bill. Askari
Bank gets the archives from the exporter and enter it in a FBP Register in this firstly FBP number

11

is given, they enter the name of exporter; shipper and the name of bank which was open the LC.
Two sorts of rates are used as a piece of evaluating the entirety.

OD Buying rate

It is the rate of fare bill, installment of which is to be gained inside 12 days from the date of
lodgment.

Usance rate

It is the rate installment for the exporters which is to be made at a future date, typically inside 30,
60, 90, 120, 150, or 180 days.

Realization

Realization means getting the installment from the outside bank for the fare of products. Bank
gets the credit exhortation from the treasury office which is arranged in Karachi.
3.3.3 Foreign Currency Accounts
The financial specialist can open a record in U.s. dollars, and the lake, and the Japanese yen and
the euro with the chose limbs. For the opening of the enlistment structure is given to the
individual/ party, the record holder or the new administration of the bank. Open an outside coin
account framework is the same as distinctive records. Zakat is deducted on any of these issues,
not salary expense, and no-heap conclusions be no riches, and spur and move people to put assets
in outside cash accounts rather keep the cash unmoving.
There are two sorts of Foreign Currency account.
(1)

overseas Currency present Account

(2)

foreign Currency Savings Account

(1) Foreign Currency Current Account

This account opened with different currencies i-e US Dollar, Pound, Euro and Japanese Yen.

12

Account opening requirement having Minimum amount equal to 100 US Dollar or minimum
5,000 Japanese Yen.

(2) Foreign Currency Savings Account

This account is also being open with US Dollar, Pound, Euro and Yen. This account
carries minimum credit equal to 250 US Dollar, EUR or 10,000 Japanese Yen. Profit is
paid on semi- annually basis.
3.3.3.1 IBAN (International Bank Account Number)
Askari Bank is utilizing and the premier perspective we are going to discuss is IBAN.

IBAN stands for International Bank Account Number which is not new record number

yet the same record number which an individual is having, it might be utilized globally and will
be perceived around the world.

this record number is another configuration for a current bank number that we be viewed

as internationally in all the nations.

the fundamental reason behind presenting International Bank Account Number is to

encourage the programmed transforming of cash exchanges, to enhance the pace and correctness
of your installment transaction.

the use value of IBAN to the client is the confirmation of making an installment to the

right record without delay.

3.3.4 Foreign remittance

13

Askari Bank has mage talk to with Doha Bank Ltd. Qatar whereby settlements to Pakistan could
be sent utilizing our branch network. Bank likewise works in Foreign Currency accounts. As per
directions of SBP, outside money records are started in these currencies: US Dollar, Pond,
Japanese Yen, Euro. Trusts are exchanged abroad by Telegraphic Foreign Transfer Swift MT-100
is utilized and meant for this exchange. It is having the agencies of action in those nations, where
its branches are not yet established. Its group arrangements by Citi Bank, American Express,
ABN Amro, Standard Chartered Bank.

3. Benefits of Foreign Trade:

This is another movement which is performed by the export division of AKBL Multan Branch.
In FBP bank paid the measure of products fare to the exporter before the development of bill and
get a few charges. While, in FDBC gatherings stores the fare reports to the bank for the gathering
of bill. Bank performs this capacity for the comfort of exporter. In this capacity bank executes as
a delegate party.
Following are the fundamental profits of foreign exchange.

It enables the nation to utilize its assets most beneficially and efficiently.
A wide degree is accessible for a nation for its surplus creation.
International rivalry propels nations to deliver quality items at aggressive

expenses.

A nation can procure outside trade by offering its products in the international
business.

3.5 Marketing strategy:

In today's contemporary business world, marketing plays an essential part and banks, for
example, Askari Bank that has various branches in the managing an account industry; need to
utilize their advertising arrange and methodologies successfully to pull in client unwaveringness
for its client
This Group was as of late settled to establish the promoting and key arranging planning inside
the Bank. The principle target of this Group is to encourage the administration in aggressive.
Situating of the Bank in accordance with the business progress while concentrating on key
targets. The Group additionally oversees showcasing exercises from a focal stage meant to

14

enhance the Bank's picture and likewise to serve our groups and public opinion on the loose
through corporate social responsibility projects. Following are the functions of this group.

The Group monitors economic development by a committed examination work

area, made for this reason, that also analyze the business sector keeping in mind the end
goal to adjust our business techniques to competition.

The economic research desk also gives normal updates on diverse commercial
enterprises, competition, cash and stock exchange patterns, and worth drivers keeping in
mind the end goal to keep the administration side by side with momentum situations
helping them in the choice making process.
3.5.1

Corporate Social Responsibility

An alternate universal idea of Corporate Social Responsibility is generally utilized at the bank
and it could be well perused from the organization official site, we will clarify it here a bit right
away. The administration of the Askari Bank guarantees that the Corporate Social Responsibility
is a vital mostly we work together, and is a basic component of our system. As a mindful
corporate element, Askari Bank dependably attempts to help the general public in which it
works, and puts stock in offering over to the general public by bringing activities with the
purpose to give items and administrations that help clients meet their fiscal objectives. To satisfy
the CSR destinations, the bank tries to push open enthusiasm by empowering group development
and improvement through supporting different occasions. The activities that the bank takes in
regards to CSR are activities like instructive, meetings/ gatherings, musical nights, national
games occasions and additionally universal games occasions. Considering the CSR as a vital
some piece of operations of the bank, it likewise vigorously takes an interest in the philanthropy
and raising money occasions that are intended to make a better public opinion.

3.5.2 Marketing mix (4 Ps)

It is important for a bank to identify the 4s and understand its customer better and provide them
the best of service.
The four Ps are

3.5.2.1 Product Mix

Deposits
15

Saving , Current and Fixed

Advances
1. Fund oriented
Term loan
Clean loan
Bills Discount
Secured and unsecured lines of credit
2. Non fund Oriented
Guarantees
Letter of credit
3. International Banking
Letter of credit
Foreign currency
4. Consultancy
Investment Counseling
Project Counseling
Tax Counseling
5. Miscellaneous
Traveler cheques
Credit Cards
Remittances
Collections
Sales of Drafts

3.5.2.2 Price Mix

The value blend of Askari Bank is only the premium rates charged. In today`s focused
environment where client is the lord, the banks need to charge them enthusiasm at the rate in
energy on agreement with the SBP mandates. Banks additionally contend regarding yearly
charges for administrations against Visas and so on. An alternate paramount some piece of the
bank`s evaluating arrangement today is the premium charged on the home credits and vehicle
advances.

16

The three valuing systems utilized within the keeping money segment are Value Pricing, Going
Rate estimating and Mark-up evaluating. Askari Bank`s significant part of wage is credited
towards Markup Pricing Technique. This is an evaluating strategy where in the expense of the
administration is dead set and a little edge is added to it and after that the last cost is offered to
the clients.
3.5.2.3 Place Mix
Place mix is the area examination for bank`s branches. There are number of components
influencing the determination of the location of the branches of bank. It is extremely
fundamental for a bank to arrange at an area where a large portion of its target populace is found.
Askari Bank has vicinity all through the nation with its 150 branches isolated into North , Central
and South regions.
3.5.2.4 Promotion Mix
Advancement is only making the client more informed of the services and profits gave by the
bank. The banks today can utilize a considerable measure of new technology to convey to their
clients. Two of the quickest developing modern tools of corresponding with clients are
1.

Internet Banking

2.

Mobile Banking

Some of the ways that Askari Bank conveys to conduct promotion are Public relations, personal
offering, deals promotion, word of mouth and Internet.

3.5 Procurement Strategy

Procurement strategies are more alarmed with assembling corporation. In bank business to check
industry procurement implies the procurement of finances since different sources, for example,
deposits. This includes drawing in and holding the funds of the investors. After the obtaining of
funds, the bank contributes the secure trusts. One option is to loan its cash and earned premium

17

gain or put resources into securities of government and so forth. Real source of funding to a bank
are the submission of the general and alternate wellsprings of pay incorporate premium or
markup charges accepted meant for different administrations presented via the bank to its
customers. A bank usually try to pull in most extreme no. Of records with the goal that it can
build its deposit and these loaning capacity. So as to get most extreme no. of records the staff of
the bank must be productive as contrasted with alternate banks and the director of the extension
must take particular interest toward attracting deposits. Great nature of the service is the way to
achievement or success.

CHAPTER 4
18

SWOT ANALYSIS AND FINDINGS

4.1 SWOT Analysis
It was a period when a people and associations performed and attained their goals in absolute
term with little exposure, limited vision, restricted access to the data and information and narrow
market in this way they have no capability to assess their performance in the accomplishing of
the goals.
Yet with the appearance of new scientific methods, quantification of the social viewpoints and
moving of simple management to management sciences, people and associations are no all the
more in absolute environment. They can't survive unless they have the information of itself and
the surroundings.
4.2 Use of SWOT Analysis
Presently even a single individual can't develop academically and professionally on the off
chance that it doesn't make investigation of her and the competitors in the business. Today
benefit oriented or cost lessening associations make their complete examination for their
survival else they will be kicked out from the business sector , such sort of analysis is called
SWOT analysis ,different firms use various types of methods to make this analysis.
On the basis of "SWOT" analysis, one can excavate the current position and execution of an
association and can create conclusions and suggestions. The "SWOT" examination comprises of
four letters that includes S, W, O and T, which set for Strengths, Weaknesses, Opportunities and
Threats individually.
4.3 SWOT Analysis Method
The SWOT analysis is done on the basis of internal and external environment of the
organization. It is conducted in the following ways:

4.4 Strengths
19

Askari Bank Ltd bank is a successful bank in the an banking industry. Bank is spot where a client
can securely keep their treasure of cash and record and gold and so on. The core quality of
Askari Bank is in giving saving money that which is reasonable as indicated by law of the nation.
bellow are the qualities of Askari Bank;

Carries a good repetition in the monetary loop.

modified administrations of the employees to the workers

Situated within the business region, so that the clients face no issues in arriving at to the
bank.

Keeping the solid journalist associations by overseas banks

offer a excellent business in exports segment.

The entitled bank has dependable and simple toward utilize interior IT structure.

Most of the dealings and information respected the client's deposit has been automated. As
of now, Unibank System is constantly honed for this reason. Now Askari Bank is selected to
modify the Unibank System.

AKBL started its movable ATM service, which for the very first time in Pakistan Mobile
ATM Bus Service. Not a single further bank has taken action of initiated ATM Bus yet.

AKBL as of late presented an online framework in the larger part of its subsidiaries. The
administration works flawlessly in return settlements from people in light of this framework.

The bank has additionally started an ATM office in the greater part of its branches. The bank
took 24 hours another pattern in Pakistan and AKBL too far in this course.

20

A consistent Bank is the biggest bank based working for the welfare of officers of the
military, which was made of the bank is exceptionally profitable and great. The bank gives a
quality administration to its customer.

4.5 Weaknesses
Askari Bank also has some weakness but is less with compare to strength of bank.

No ad on electronic media has been seen yet.

Since, AKBL's significant competitors are Union Bank Limited and Bank Alfalah has begun
vast media fight, so keeping in view these dangers, Askari Bank ought to underscore all the more
on its notice.
Division of work and depiction of job is not legally characterized to every last staff part.
AKBL has lesser number of branches as contrasted with numerous different banks. Because of
this issue, armed force officers can not avail the profits of their own bank.
The human asset division is not performing the capacity of choice and recruitment viably.
Determination methodology is not on legitimacy because of which skillful persons can't be
chosen.
Bank is not presenting new items and new expression plans. Bank ought to support the item
advancement and expand the reach of offices offered for clients.
Bank is powerless in its credit administration. Bank ought to loan to exceptionally sound
gatherings and build its ins
4.6 Opportunities
Askari Bank Limited is expanding with double speed. Under this situation Askari Bank Limited
have following opportunities;

All the opportunities of the 21st century are to be availed in the information technology.

Therefore ACBL should focus more on IT,

AKBL should be concetrating on E - Banking. Where Bank can make a universal account
like other overseas banks, to enhance online facilities.

21

Askari Banks expanding business need an broad branch network. There could be great
opportunities for AKBL for the growth of its business.

Stock exchange is very unstable and takes quik effect. So, at the time spam of crisis,
traditional investors get back to saving deposits.

AKBL is encompassed by numerous competitors. It has a chance to do aggressive promoting

to expand its business.

4.7 Threats
Main threat of Askari Bank Limited is posed by western Banks;
Askari Bank is having a solid competition by its key rivals; Union Bank and Bank Alfalah.
Business of these banks is likewise stretching with high velocity. So keeping in mind the end
goal to addition the supportable development in a business sector, AKBL need to stay mindful
about the constantly changing circumstance and the contenders.
All the contenders are having distinctive ways and procedure to renowned their item and
administrations. So AKBL ought to remember that a customer can't go to the bank until he
realizes that my requests will be satisfied here.
AKBL ought to extend the Pay Packages given to the specialists, in light of the fact that it has
been watched that the greater part of alternate banks in the business are giving more appealing
pay bundle and impetus to their laborers.
It ought to improve its Branch system framework, so as to catch more market of different
districts.
It has numerous contenders, which are quickly developing its items and advertising methods
forcefully. It may cause its customer to switch to contenders due to the best offices gave by
others.
22

 Some different banks have competent groups, which is likewise a danger for entitled bank.
Since HR is the most valuable asset.
The SWOT examination of the entitled bank implies that its shortcomings might be changed over
into strengths and opportunities may be use to get more effective in the business.

CHAPTER 5
RECOMMENDATIONS AND CONCLUSION
5.1 Recommendation as for as SWOT analysis is concern
Global environment has changed the investment environment in the world, making it the
difficulties and open to the creators of the world politics. Currently, there is a growing awareness
that the banks take a very important part in the development of investment for the nation.
Military Bank Ltd. is undoubtedly a positive supportive in this aspect, but I think it's safe to say
the bank needs to embrace as a way more convincing and productive. These areas are as follows:
ABL should provide opportunities for themselves. There is also a strong competition between
banks in each year, such as all banks with more aggressive approaches. Therefore, the bank
should strengthen military branch network to cover more than the market.

banks show as Citibank, Bank of MCB, and Standard Chartered Bank utilizing high

effectiveness electronic media and others to augment their business. Bank Ltd. until the military
ought

to

utilize

electronic

media

to

place

it

into

business

value.

Work/ capacity of Bank Limited military Tufail Road, Lahore Cantt Branch of the malady
instead of great, however it fails to offer the cutting edge saving money framework standard.
Since there are numerous issues and disagreements in the current framework to the methodology.
taking into account the work of the parties for staff at all levels of management, and should be
given to reward employees and to increase continuously. They should avoid favoritism in this
regard.

a separate work area or against must be integrated in all branches provide the data /
23

information and according to customer needs. Usually a personal assistant branch manager to go
on a public relations officer.

The environment of the offices should be relaxed so that the customer and staff must feel

comfort during business at bank.

Unsecured loan are not to be given in case of banks directions, their families, companies or

firms.
There are some employees untrained which decreases the efficiency of the bank branch. All
the employees should well train.

Unsecured credit is not to be given in the event of banks headings, their families,
organizations or firms.

There are a few representatives untrained which diminishes the effectiveness of the bank. All
the workers should to well prepare.

Most of the bank workers are holding one seat just, with the come about that they get expert
of one specific job and lose their command on other bank operation. As I would see it every
worker should to have general duty change.

People need to hold up for cashing their checks and for paying their School Fees, which is
bad for reputation of bank, it should be made better.

promotion should to be given to skilled persons on the basis of merit set by bank.

The bank should focus more on innovation and development so that the employee can get
advantage from it and they can feel relax, e.g. on the last dates of service bills instalment
there is an excess of work load on the cashier thus, the bank should its online bill collecting
software.

The bank should to look for the services of more workers to minimize the trouble from other
staff.

Programming's should to be introduced to decline the manual operations. It won't just spare
the efforts

yet it is but also

less costly. This will draw in the customers/clients and

additionally upgrade a confidence.

The bank should have introduce program in which it should introduce all the employees and
staff about the bank rules and regulation.
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Employees should take care of their customer and they should take care of their time. ATM
machines should be managed properly. This will decrease the carrying out time from the
employees as well as customer will enjoy the 24 hours services.

Today in the era of globalization and bank should use the most advanced technological
innovation and machinery to meet the global challenges..

Employees must be given training

before the introduction of the new technological

innovation.

Bank should regularly check and assess the performance of the employees this will increase
both the individual and companyefficency.

5.2 Conclusion
In the present era of globalization competition among the firms have been increases and each
firm always strive for its betterment and success. Banking has also introduced a new technique of
assets keeping and investement in various sectors. Banking is inhancing its business over the
nation by 277 sections. With the growing challenges in economic cycle of any nation the banking
are consider to be as aback bone. While doing internship at this particular branck of Askari bank
I covered different departments and for the very first time I came to know the practical
implication of my studies. Askari bank is doing excellent job in the market and holds stong
competitive edge over other banks, if the opportunites are utilizes in best optimal and
weaknesses are converted into strengths then that t\day is not for when Askari Bank will be on
the top most ranking in the banking industry of Pakistan.

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References:
Askari Bank Limited (2012) annual report.
http://homepage/tutorial/polproc/10/learning&development.html
http://askaribank.com.pk [Intranet] (Accessed July2013)
http://askaribank.com.pk/reports (Accessed July2013)
http://www.main.suit.edu.pk (Accessed July2013)
www.askaribank.com.pk
CIA fact sheet.

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