20150817

2015 08 17

2015
717192,757
comScore MMXPC
comScore MMX Multi-PlatformTotal Digital Population

2015 08 17

Key Findings

3.3%
43.3% 44.4%

46 25-34
29.1%35-44 27.2%

20156
191.4
14.2%
9.7
15
3

Top7
BabyHome(U)

2015 08 17

Top7 (U)
7
Top7

18-24BabyHome8.8%
25-3437.8%
35-4431.8%
45BabyHome13.3%

Key Findings

(75.2%)
(48.2%)
(47.4%)

2,891
(48.4%)
(43.5%)
(36.8%)

(53.7%)

(40%)/
(39.1%)
2015 08 17

(79.3%)
(69.5%)

Key Findings

()
Top3

//
(u) MASAABC

(U) MSN
TraNews

Digwow 17Life

2015 08 17

comScore MMX PC (Family & Youth - Family &

Parenting) 15%
2015 6 9.7 7 43.3%
2015 6 - 15.2 7 44.4%

Average Minutes per Visitor

% Reach
20.0
15.0

YoY %Change

Average Pages per Visitor

+43.3% +44.4%

20.0

13.8

14.2

15.2
15.0

10.0

10.0

5.0

5.0

0.0

8.4

5.5

9.7

+3.3%

0.0

%Reach

2015 08 17

Avg.
Avg.
Minutes Pages
Per
Per
Visitors Visitors

comScore MMXARO 2014

7 2015 6

2015 6
191.4 PC
14.2%

Total
Average Average Average
%
Minutes Pages Visits
Unique
Top7 Visitors Reach
per
per
per
(000)
Visitor Visitor Visitor

BabyHome
104.3 (U)

39 17.4

1,914

14.2

9.7

15

3.0

BabyHome

1,043

7.8

9.5

12

2.3

(U)

390

2.9

5.8

10

2.0

174

1.3

1.9

1.4

81

0.6

3.9

1.5

79

0.6

24.1

18

5.1

69

0.5

1.5

1.9

34

0.2

3.4

12

1.5

* Mamaclub comScore
2015 08 17

comScore MMXARO 2015

6

(%Composition Unique Visitors)

46
25-34 29.1%35-44 27.2%
25-44 18-24 45
13.3% 18.7%

59.8%

FEMALES

18-24

25-34

35-44

45+

MALES

40.2%
2015 08 17

* 1%

comScore MMXARO 2015

6

18-24

FEMALES :

Top7
(U)

7
18-24 45
BabyHome
25-34

35-44 (U)

BabyHome

63.7%

(U)

72.8%

71.8%

54.9%

59.1%

65.5%

67.7%

25-34

35-44

45+

* 5%
2015 08 17

comScore MMXARO 2015

6

38.2%

/
/
/
/
/
/
/
/
/

31.7%
28.3%
25.0%
19.9%
19.2%
15.6%
13.8%
13.0%
12.5%
0%

10%

20%

30%

40%

Base: N=1637
July 2015

(38.2%)(31.7%)
(28.3%)

2015 08 17

43.8%

()

43.2%
31.1%
23.0%

/
/
/

/
/

16.9%
16.6%
14.5%
12.4%
12.2%
11.6%
0%

10%

20%

30%

40%

50%

Base: N=1637
July 2015

(43.8%)
(43.2%)(3-18)
()(31.1%)

2015 08 17

44.3%

36.6%
29.4%

27.7%

23.5%

22.7%

22.3%
19.5%

/
0%

10%

20%
30%
40%
50%
Base: N=1637
July 2015

(44.3%)
(36.6%)

2015 08 17

79.3%

69.5%

20.7%

52.2%

30.5%
47.8%

52.2%

47.8%

51.5%

48.5%
Base: N=1637
July 2015

(79.3%)(69.5%)

2015 08 17

comScore Cross Visiting

// 47.5
(U) iPeen Index *
(u)
Family & Parenting
Media / Measures

Shared Audience
(000)
1,914
143
151
22
82
69
303
157
64
26
475

% Vertical

% Horizontal

Index

Total Internet
100.0
14.2
100
7.5
58.7
412

(u)
7.9
51.4
361
MASAABC
1.1
51.0
358
(U) OpenRice
4.3
48.1
337
EZTABLE
3.6
47.2
331
(U)
15.8
43.7
307
FonFood
8.2
39.0
274
(U)
3.3
34.4
242
(U) TVBS
1.3
30.3
213
(U) iPeen
24.8
24.0
169
* Index %Horizontal %Horizontal
58.7% 14.2%
4.12
2015 08 17

comScore MMXARO 2015

6

Top10 (Travel Information)58.9(U) TripAdvisor

Index (U) MSN 405
TraNews
Family & Parenting
Media / Measures

Shared
Audience (000)

% Vertical

% Horizontal

Index

Total Internet

1,914

100.0

14.2

100

(U) MSN

48

2.5

57.8

405

TraNews

130

6.8

40.2

282

140

7.3

38.1

268

(U) TripAdvisor

589

30.8

36.4

256

(U) ETtoday

385

20.1

35.5

249

290

15.1

35.4

249

49

2.6

34.7

244

yoyonet

168

8.8

31.9

224

28

1.4

31.8

223

(U) Yahoo!

392

20.5

20.3

142

2015 08 17

comScore MMXARO 2015

6

Top10 (Services - Coupons) 27.7

(U) GOMAJI Index
Digwow 17Life
Family & Parenting
Media / Measures

Shared
Audience (000)

% Vertical

% Horizontal

Index

1,914

100.0

14.2

100

Digwow

63

3.3

51.5

362

17Life

261

13.6

38.3

269

128

6.7

37.6

264

GROUPON

18

0.9

36.3

254

73

3.8

35.9

252

Ihergo

55

2.9

35.1

247

(U) GOMAJI

277

14.5

34.5

242

(U) Yahoo

174

9.1

32.9

231

123

55

2.9

21.6

152

14

0.7

21.0

148

Total Internet

2015 08 17

comScore MMXARO 2015

6

2010Smart
500

2015 08 17

75.2%

//

/
/

//
/
/

48.2%
47.4%
29.4%
25.9%
22.4%
21.2%
14.1%
14.0%
13.9%
10.7%
0%

20%

40%

60%

(3)

80%

Base: N=1520
July 2015

(3-18) (18)

//

75.2%

33.9%

84.7%

85.2%

48.2%

58.0%

43.5%

47.7%

47.4%

42.0%

52.5%

45.7%

29.4%

29.7%

22.7%

34.4%

25.9%

43.2%

22.7%

21.3%

Base: N=1520
July 2015

(75.2%)(3-18)(18)
(48.2%)(3)(47.4%)
(3-18)

2015 08 17

11.1%

17.5%

24.7%
43.5%

45.9%
5,001
3,001~5,000

1,001~3,000
1,000

18.3%

2,891

Base:// N=1413
July 2015

2,891

3,000(64.2%)
1,001~3,000(45.9%)

2015 08 17

70%

39.0%

40%~60%

30%

44.2%

Base:// N=475
July 2015

44.2%
40%~60%
43.5%30%39%

48.4%

43.5%

53.7%

44.7%

36.8%

34.1%

34.1%
31.2%

44.1%

37.7%

35.0%

29.3%

24.5%

0%

10%

20%
30%
40%
50%
Base: N=1520
July 2015

(48.4%)
(43.5%)25-39
(36.8%)

2015 08 17

24.2%

FB
0%

20%

40%

60%

Base:// N=475
July 2015

(53.7%)(
3-18)
(44.7%)(44.1%)

48.4%

43.5%

53.7%

44.7%

36.8%

34.1%

34.1%
31.2%

44.1%

37.7%

35.0%

29.3%

24.5%

0%

10%

20%
30%
40%
50%
Base: N=1520
July 2015

(48.4%)
(43.5%)25-39
(36.8%)

2015 08 17

24.2%

FB
0%

20%

40%

60%

Base:// N=475
July 2015

(53.7%)(
3-18)
(44.7%)(44.1%)

54.5%

//

53.7%
49.1%

45.8%

40.1%

26.2%

0%
20%
40%
60%
Base:// N=475
July 2015

(54.5%)
35-39
(53.7%)
(49.1%)
2015 08 17

41.4%

27.5%
14.5%

47.8%
45.8%

58.1%

//

34.7%
32.9%
31.4%
29.1%

0%
20%
40%
60%
Base:// N=475
July 2015

(58.1%)30-39
(47.8%)
(45.8%)

48.1%

//

40.0%
39.1%

38.3%

34.3%
32.1%

//

30.2%

26.1%

0%

10%

20%

30%

40%

50%

Base:// N=475
July 2015

(48.1%)
(40%)(3-18)
/(39.1%)

2015 08 17

Total Unique Visitors/Viewers (000)

Total Visits (000)

Total Minutes (MM)

Media
Total Digital
Population

Desktop

Mobile

Total Digital
Population

Desktop

Mobile

Total Digital
Population

Desktop

Mobile

(U)

2,526

487

2,125

9,734

1,203

8,531

18,099

2,305

15,794

(U)

1,283

390

956

2,864

773

2,091

6,385

2,278

4,107

BabyHome

1,043

1,043

N/A

2,424

2,424

N/A

9,868

9,868

N/A

174

174

N/A

251

251

N/A

330

330

N/A

81

81

N/A

121

121

N/A

316

316

N/A

79

79

N/A

403

403

N/A

1,892

1,892

N/A

69

69

N/A

131

131

N/A

106

106

N/A

34

34

N/A

51

51

N/A

115

115

N/A

comScore MMX Multi-Platform Desktop 6 PC Mobile 18

mobile web mobile app Total Digital Population Desktop Mobile
mobile comScore appcomScore SDK
comScore mobile Total Digital Population

2015 08 17

comScore Multi-Platform ReportARO 2015

6

(3-18)(
18)(3)
2,891

()

2015 08 17

comScore 15%
40%

25-44 25-34 3
Cross
Visiting

2015 08 17

1369

49.7%

1387

50.3%

19

351

12.7%

CyberPanel

20-24

207

7.5%

25-29

204

7.4%

30-34

249

9.0%

35-39

258

9.3%

40

1488

54.0%

1247

45.2%

727

26.4%

782

28.4%

(IX Survey)

2015/07/172015/07/19
N=2,757
95%,1.87%
201506

2015 08 17

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Media Metrix
/

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Index
100
100

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2015 08 17

marcom@insightxplorer.com