Professional Documents
Culture Documents
The UniPak brand is renowned as the functional and active operating company in Hazara
region.
The company has strong relations and transactions with their retailers or vendors.
The economical position of the company is well organized and reached to the certain
scale maintained by the Hazara business.
Portfolio of the brand is very well-built.
Weaknesses:
What are your vulnerabilities?
There is no direct association of the company with the customers that affects the sales of
the brand.
The income of the company is gradually decreasing because of its overall reduction in the
sales of brand.
The company doesnt have the abilities to do more acquisitions which help in expanding
business.
Managerial functions organized by the company are very weak which in result reduce the
scale of brand in the Province as the services are not properly performed.
2
Opportunities:
What market conditions or segments can lead to growth?
By changing the approach of the customers, the company can get better results in the
future.
The requirements related to the products must be increased to enhance the commodities.
Threats:
How are competitors snapping at your heels?
The products related to stores must be increased to maintain the position of the company.
The exchange excise has been the long time problem for the company.
The climate of the business is effecting the position of the company.
Nestle
Care
Unilever etc.
Marking up 5% profit rate each year in sustainable way by valuing the employees while
maintaining the customers loyalty.
By increasing the sales percentage by increasing the manufacturing rate of core brands.
Spending the noticeable part of budget on advertisements and marketing of core brands
that are around 100.
Introduction of adaptive products in local markets through innovation in research and
development.
Overall Objective:
Overall objective of the company is to expand on Provincial level in First step and then gradually
rise up the expansion to National level with its products penetrating into the local markets;
ultimately attaining the customers loyalty of different market segments through quality
and innovative products.
As a main strategy of the company being customer-ship the company aims at establishing
the additional products range to retain it according to the advanced expectations of the
customers.
Maintain its position with the gradual growth to Provencal lead the Nation.
Relationships with stockholders are enhanced along with the strong regional
management.
Price:
Selling your product or service for an amount that makes your target customer feel it's a good
deal.
The prices of the products are not specific; they gradually keep on changing and are
different for different products.
While deciding the price for any article, the competitors strategies are kept before, by the
company.
Place:
Distributing your product to locations where your target customers can readily find it.
UniPak is paying its services in almost 15 Districts and further they are planning in other
Provinces.
The company contains 3 business segments which are involved in planning for future
success.
Promotion:
Creating appropriate perceptions across multiple channels, including, print, direct mail, flyers,
brochures, and postcards, TV or radio spots, newspaper or magazine ads, online and more.
The company is promoting its product through advertisement by electronic media and print
media. Beside this conventional promotion the company offers the schemed like premium packs,
sales etc to attract the majority of the customers.
Main strategies:
1. Market Penetration:
Market penetration strategy of the company runs along its extension more towards Peshawar,
Attock and Islamabad by extending its product line. The market augmentation could be done by
stimulating the market with product innovation and thus market penetration.
2. Market Development:
UniPak is extending the practicality of its market development strategy by stimulating the
product innovation and research and development sector for the new product development. As
the market development for any company becomes more integrated with the companys
expansion, acquisitions and partnerships, therefore UniPak is also focusing on all these respects.
3. Diversification Strategy:
The company diversification strategy is being focused more preferably for the Islamabad and the
emerging economies of Pakistan including Karachi. The company is presently serving
Nationwide with 15 districts and is on the way to add up 20 more districts in the queue.
Financial Perspective
Customer Perspective
Internal Perspective
Innovation and learning Perspective
Budget:
The major part of the budget is being used up by the company in marketing programs and
strategies. The total revenue owned by the company by 2011 was Rs. 9 million and the net
income was Rs. 1 million.