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espouse the need to enhance the quality of our services and products, and evolve new goals for
the Group. Our vivid understanding of market dynamics will help us in the attainusnt of these
goals.
(Source:
Internet)
Bashundhara Group
BACKGROUND OF THE BASHUNDHARA GROUP
The Bashundhara Group of Companies started as a real-estate venture known as Bashundhara
under the aegis of the Groups first concern the East-West Property Developusnt (Pvt) Ltd.
This project turned out to be very successful and had helped foster the growth of trust and
confidence of the urban people in Bashundhara. Dhakas burgeoning population, combined
with a conspicuously slow growth of housing led to the landmark success of Bashundhara.
Driven by the ramifications of this success, Bashundhara geared up to invest in new fields,
including manufacturing and trading. More enterprises were established in the early 1990s,
covering diverse activities involving the production of ceusnt, paper and pulp, tissue paper, steel,
LPG bottling and distribution, and a trading company, among others. All these had happened in a
span of less than 10 years. During this period, additional scheuss on land developusnt and real
estate were launched and these focused more sharply on increasing responsiveness to client
needs. At present, the Group employs over 3500 people. The Groups first publicly traded
company, the Usghna Ceusnt Mills Limited, is currently listed on the two Stock Exchanges
of Bangladesh.
The Group now has 14 major concerns located in different areas of the country. The most-recent
addition to the Group is a multi-faceted shopping mall-cum-recreation center called the
Bashundhara City (BCDL). The BCDL is one further step in our longstanding effort to
strengthen our links with the public through the unique offering of comusrcial operations and
recreation facilities less than one roof. It houses theus parks, food courts, multi-screen cinemas,
fitness center, space for over 2800 shops, baseusnt-level parking for over a thousand vehicles,
skating and bowling rinks, a supermarket, and office space spread over several floors.
The Group has cous a long way in reaching these goals by listening to client needs, learning realtius lessons from past projects, innovating and collaborating. Through major investusnt
undertakings, Bashundhara has usaningfully contributed to the econoours stability in financial
and capital markets. Underlying all of the Groups activities are the common threads of change,
flexibility, and fostering closer ties with the Governusnt, the City Corporation and our clients.
Most of its projects have been success stories this fact alone is enough to justify a sense of
confidence in the Groups future.
MISSION
STATEMENT
Bangladesh
Phone: (880-2- 8158025- 34
Fax:
880-2-9128319
Thus, it is very well linked to the major roads that connect with the city of Dhaka. The main
business hub of Dhaka, the Motijheel Comusrcial Area, is no more than 3 kiloustres away from
the Project site, as is the popular junction the Babu Bazaar Bridge. This is a mammoth project
where it is expected that vital services will be available, including schools, colleges, a private
university, shopping centers, a mosque, and a hospital.
The Project is constituted with six blocks A, B, C, D, E, and F. The sizes of individual plots
are: 3, 3.5, 4, 5, 7.5, and 10 kathas (One Katha = 66.91 square usters). This project couss as a
fulfillusnt of a long-standing desire of the residents of old Dhaka City to establish a wellstructured and modern residential complex, in close proximity to the river and sous heritage sites
of old Dhaka. Experts have carried out the Projects layout and regional in-site planning. The
site is now poised for rapid growth and planned habitation at very affordable prices.
After a successful take-off of the Baridhara land project, Bashundhara took the added initiative
of developing an apartusnt project within the complex itself. This venture focuses particularly on
fixed-incous urban groups. Pricing and payusnt options are flexible and can be attuned to the
financial circumstances of particular buyers. The Baridhara Apartusnt Project is now accepting
bookings from the general public and expatriate Bangladeshis for allotusnt of apartusnts located
in Blocks- A, E, G and I of the Baridhara land project. Floor usasureusnts of these apartusnts
range from 1100 to 2600 square-feet. It is expected that these apartusnts will be ready for handover to their owners within three years. In close proximity to these apartusnt blocks, construction
has begun for the establishusnt of the following facilities: a modern hospital, an international
school, two well-known universities, a super market, a sports zone, parks and a mosque. An
impressive range of sizes and designs are being offered, and prices range from Taka 1350 to Taka
1625 per square-feet.
The BLPG is the first liquefied gas (LPG) producing facility in the private sector in Bangladesh.
The enterprise was initially known as Union LP Gas Ltd after it was set up by the Bashundhara
Group in 1997. The naus was changed in 2002 in order to bring an eleusnt of uniformity in the
Groups nousnclature. It has an annual production capacity of 1, 36,000 ustric tons per annum.
The product is comprised of propane (30%) and butane (70%). There are six major reservoirs in
the factory premise that are used to store the LP gas. The company has its own distribution
uschanism through appointed dealers and distributors. There are more than a thousand
dealerships for Bashundharas LP Gas, many located in remote areas of Bangladesh. The entire
distribution operation is carefully monitored by the companys regional sales representatives for
ensuring tiusliness of delivery. The LP Gas produced at this plant has becous a popular brand
among many rural households and its market share continues to grow.
The naus was changed in 2002 in order to bring an eleusnt of uniformity in the Groups
nousnclature. It has an annual production capacity of 1, 36,000 ustric tons per annum. The
product is comprised of propane (30%) and butane (70%). There are six major reservoirs in the
factory premise that are used to store the LP gas. The company has its own distribution
uschanism through appointed dealers and distributors. There are more than a thousand
dealerships for Bashundharas LP Gas, many located in remote areas of Bangladesh. The entire
distribution operation is carefully monitored by the companys regional sales representatives for
ensuring tiusliness of delivery. The LP Gas produced at this plant has becous a popular brand
among
many
rural
households
and
its
market
share
continues
to
grow.
The Bashundhara LP gas plant, at Mongla, Bagherhat, Bangladesh, processes and bottles about
1, 36,000 ustric tons of LP gas per year. The plants output is bottled in steel cylinders and then
marketed throughout the country through a chain of specialized distributors.
Bashundhara LP gas is preferred by common households because:
v the cylinders always contain the exact amount of gas as specified
v the LP gas is not harmful to the eyes or the human skin surface
The Bashundhara Newsprint & Duplex Board Manufacturing Industries Ltd (BNDBIL) is
a massive complex situated on the banks of the Usghna River in Naryangonj District. Built in
1994, it has three plants one producing duplex boards used commonly by the packaging
industry, the second produces simplex boards and newsprint paper. The print usdia of the country
uses the newsprint manufactured at this unit. The third plant manufactures sturdy ceusnt sacks
which are used for packaging industrial grade ceusnt. The product is used by Bashundharas own
ceusnt plant as well as other ceusnt producers in the country.
The BNDBIL is an environusntally friendly enterprise that uses de-inked pulp instead of forestry
ingredients as raw material. In this manner, waste paper is recycled to provide feed stocks to the
end-product-manufacturing unit. As a consequence, the company makes little use of felled timber
and helps preserve environusntal balance. The BNDBIL mainly produces newsprint for the
nations newspaper industry. It also produces duplex boards. The principal raw material for these
products is old newsprint paper and other waste paper. Due to the fact that old and used paper are
utilized, the technical production process saves forest resources of the country and minimizes
tree-felling. As a result, the general environusntal balance is preserved.
The plant has its own power generation unit, but relies mainly on the national power supply
system for energy. All effluents from this massive plant are chemically treated and made safe
through a treatusnt unit. Most of the plants equipusnt are imported and are maintained and
serviced by the Companys own technology.
The BNDBIL mainly produces newsprint for the nations newspaper industry. It also produces
duplex boards. The principal raw material for these products is old newsprint paper and other
waste paper. Due to the fact that old and used paper are utilized, the technical production process
saves forest resources of the country and minimizes tree-felling. As a result, the general
environusntal balance is preserved. The plant has its own power generation unit, but relies
mainly on the national power supply system for energy. All effluents from this massive plant are
chemically treated and made safe through a treatusnt unit. Most of the plants equipusnt are
imported and are maintained and serviced by the Companys own technicians.
The steel re-rolling unit was established in the year 2000 with a capacity of producing 25,000
tons of deforusd bars per annum. In order to uset increased dousstic demand, a second plant was
commissioned. As a consequence, the production capacity rose to 50,000 tons per annum and the
range of products was enlarged to include angles, channels, and flat bars, in addition to deforusd
bars. The enterprise uses imported steel scrap that is mixed with segregated scraps obtained from
ship-breaking yards. This selected proper charge mix is then uslted in high-frequency induction
uslting furnaces to obtain a homogenous molten ustal at proper temperature. Appropriate
quantities Ferro-alloys are then added to the molten ustal. Through a series of other technical
processes and after careful chemical control, the product of these induction-uslting furnaces is
rolled in a 16-inch roughing mill to obtain billets of desired size and specifications. These billets
are then fed into a 10-inch finishing mill that is equipped with repeaters in order to ensure a
continuous production line of deforusd bars. The BSCL also manufactures MS and GI pipes that
are mainly used for modern water supply systems and irrigation. The pipe mill has a precisionengineered welding plant, imported from the UK. The unit has a galvanizing section with a zinc
kettle imported from Japan. The plant uses imported zinc slabs of near-perfect purity level.
The pipes are made as per British Standard Specification of BS-1387/1998. The pipes are
marketed under four brand titles and they cous in varying bore sizes and wall thickness. The LP
gas cylinder-manufacturing unit was set up in 1999 with an installed capacity of producing
500,000 cylinders per annum. The principal raw material, hot rolled coil of 3.2 mm thickness is
imported from Japan and is cut to specified sheet sizes in a shearing machine. After cutting the
sheets into a circular shape, they are pressed in a hydraulic power press of 500 ustric ton capacity
to form a half-capsule. Two halves of capsules thus made are then welded in a subusrged welding
unit under controlled pressure and temperature. The valve guards and foot rings are also
manufactured at the BSCL. The finished cylinders are tested for stress-taking capability through
hydraulic tests (burst test) and gas pressure tests. The finished cylinders are normally used to
hold natural gas, butane and propane.
GI Pipes:
Pipes are manufactured as per British Standard Specification # BS -1387/1998l.
They cous in four types of wall thickness and have the following brand nauss: Silver, Gold,
Diamond and Ruby.
The nominal bore ranges from 0.5 to 4 inches and the wall thickness ranges from 1.60 mm to
4.50 mm. The BSCL also manufactures steel tubes that are suitable for screwing-on to BS 21
pipe threads. They cous in three categories: light, heavy and usdium, varying by nominal size
thread designation, wall thickness and outside diauster.
Seamless and welded steel tubes are manufactured at the BSCL. The pipes are put through a
battery of tests. These include: (1) physical inspection of outside diauster, wall thickness, length
and thread pitch; (2) bending test; (3) flattening test; (4) tensile strength test; (5) galvanization
test; and a (6) hydrostatic pressure test.
The Bashundhara Industrial Complex Limited was set up in the year 2000 as the second plant
of Bashundharas ceusnt producing concern, the Usghna Ceusnt Mills Limited. The Bashundhara
Industrial Complex Limited was set up in the year 2000 as the second plant of Bashundharas
ceusnt producing concern, the Usghna Ceusnt Mills Limited.
It began production in 2002 and is now a profitable and viable enterprise of the Bashundhara
family. It has imusdiate plans to also deal in trading, clearing and forwarding, and shippingrelated business. The BICL is now engaged in carrying out studies on a proposed project that will
enable the Company to set up its own dockyards and shipyards in Chittagong, Bangladesh. At a
later stage, the BICL has plans to get more intricately involved in inland water transport for
moveusnt of passengers and cargo within the country.
The building construction industry in Bangladesh is now going through a boom phase. The
Bashundhara Group has many on-going housing and land-developusnt projects, and a number of
backward-linkage industries that provide support and raw material for the building and
landscaping industries. Bashundhara has its own ceusnt plant, a pavers manufacturing plant, and
a steel plant that produces deforusd bars, GI pipes and angle bars. It has a separate building
technology support unit that provides specialized support to assist Bangladeshs construction
services industry. The Bashundhara Technologies Ltd. (BTL) offers a high-tech and modern
construction concept involving state-of-the-art technology. It supplies, on contract terms,
construction-support equipusnt and well-trained expertise.
The BTL is eager to provide a spectrum of technical support services covering civil structures,
geo-technical and ground testing services, and supply of ready-mix concrete. It has also imported
modern machinery for quick construction of ustalled roads and paveusnts.
The services and products provided by the Bashundhara Technologies Ltd. are
summarized below:
This aspect involves the use of equipusnt for electronic ground scanning (EGS). This is a
sophisticated soil testing usthod that helps establish parausters and data for robust
structural foundations.
Bored piling: Services are available for large-diauster bored piling (up to 60 usters deep)
for establishing underground foundations for concrete building/pillar structures
Granolith:
This new technology provides support for building and surfacing new roads. The usthod
incorporates a low-cost road construction system that needs very little maintenance after
completion.
Ready mix concrete (RMC): BTL remains ready to supply ready-mix concrete, and also
pump equipusnt for delivery of concrete mixture to a level as high as 38
usters.
The Bashundhara Pavers Manufacturing Plant (PMP) has begun marketing of their range of
impressive surface-paving products, and its staff usmbers are eager to provide after- sales
support and technical assistance. The paving block, made by the PMP, when fully installed, helps
to beautify the area, and fosters the creation of a clean and hygienic atmosphere, in complete
harmony with the local environusnt. These interlocking concrete paving blocks are small,
colored block units, which, when placed side-by-side on a sand bedding and joined together with
filling sand, form a unique structural surface design on the paved area. Their interlocking quality
assures a steady and robust withstand of the paveusnt even under conditions of severe use (such
as ports, airports, container yards and parking areas). The blocks can be used for driveways,
footpaths, paveusnts, walkways, and even for colorful landscaping. The surface is easily
adaptable to the creation of designs and patterns.
Salient features of these blocks are listed below.
Versatility of application
Freedom of design
Safety/Non-slip surface
No maintenance requireusnt
The finished output has an anti-fading surface that is capable of retaining the luster of the chosen
color. Bashundhara interlocking concrete blocks provide a non-slip surface for a long period.
This helps prevent road accidents, more so in dangerous road junctions, road intersections and
roundabouts.
BASHUNDHARAS range of paving blocks includes classic-shaped blocks for heavy-duty
application, such as the traditional Super-pave or the rectangular blocks. There are other
imaginative shapes as well for design purposes. The color range covers red, black and natural
grey, and additional special colors such as yellow, tan-orange, dark brown and a special tint of
green. Exclusively manufactured by BASHUNDHARA are the REFLECTIVE PAVING
BLOCKS. The unique feature of this line of products is the enhanceusnt of the visibility of
markings (road markings, directional arrows, zebra crossing, etc.) in daylight, at night and in
adverse weather conditions. The colored reflective surface, which is an integral feature of the
manufactured units, is permanent and almost maintenance free. The Pavers Plant will soon begin
production of hollow blocks as well. These blocks are sturdy and durable a very good choice
for housbuilders and landscapers.
In the 1970s, Bangladeshi ceusnt producers had been using simple multi-wall paper sacks for
packaging ceusnt. Scarcity of basic raw material for manufacturing ceusnt such as lius stone and
gypsum and inadequate industrial infrastructure had forced the country to import almost 90% of
its requireusnt of ceusnt till the late nineties, most of which used to cous in paper sacks. With the
commissioning of Usghna Ceusnt Mills Ltd. a concern of the Bashundhara Group the largest
dousstic ceusnt plant in the country in January 1996, the nations ceusnt industry leaped into a
new era of self-sufficiency.
An accelerated econoour, spurred by a booming construction and housing industry, had made
Bangladesh one of the most popular destinations for ceusnt producers. With the arrival of several
local companies and a few international ceusnt giants in the field of ceusnt production, there
occurred a spectacular growth of output over the last 5 years. Coupled with it, the demand for
ceusnt packaging bags went up by mammoth proportions. At the peak of this demand cycle,
Bashundharas paper sack manufacturing unit went into production in June 2000. At the
beginning, this plant received orders from about 50 different ceusnt producers, local and
international.
In June 2000, the first ever-pasted paper sack manufacturing unit was established within the
premises of Hazrat Shahjalal Newsprint Industries Ltd., an enterprise of Bashundhara Group,
situated at Usghnaghat about 28 kms from the capital city of Dhaka. Windmoller & Holscher
of Germany a world leader in the field, supplied the paper sack converting line. The high-speed
sack line for manufacturing multi-wall ceusnt sacks makes use of a strong plastic-type additional
wall for added strength and prevention of moisture seepage. The manufacturing capacity of this
unit is over 60 million multi-wall paper sacks per annum. Bashundhara Group takes pride in
being instruusntal in making Bangladesh self sufficient in the production of paper sacks so that
the import of paper sacks couss to a halt. The buzzword was QUALITY & SERVICE on which
the entire manufacturing & marketing policy of the Bashundhara Group is based.
The paper grade/quality of raw material is vital for bag performance. Experiusntal work has
confirusd the fact that tensile energy absorption (TEA) of the paper can be used to predict bag
performance. Bags, when dropped, are subjected to impact loads far in excess of their ultimate
tensile strength. Only by dissipating this energy over a period of tius can these tensile forces be
contained. Therefore, the distance through which the tensile force acts (i.e. stretch) and the total
tius must also be taken into account. The Swedish Kraft paper used by Bashundhara for making
sacks gives a very high energy absorbing capacity. The adhesive used for pasting the sacks is a
specially developed modified potato starch imported from Holland to make room for firm
bonding, even at high humidity levels. It is due to the factors noted above that the Bashundhara
sacks perforusd better than most bags imported earlier in monsoon-prone hot and humid
environusnt. Due to the excellent product quality, Bashundharas ceusnt sacks are still in high
demand and many ceusnt manufacturers of the country have orders lined up with this plant. The
plant is capable of printing any kind of logo/labels on the bags and there is a choice of several
color combinations.