Sky Restructures marketing teams

by Maisie McCabe, 12.01.2012

BSkyB has made a number of changes to its sales and marketing group and
confirmed the appointment of former BBC Worldwide exec Luke BradleyJones in the role of brand director, television products.
Bradley-Jones will be responsible for the marketing of Skys television products
including Sky Go, Sky Anytime+, Sky Multiroom and HD. He started at the satellite
broadcaster last week.
He will work alongside two other brand directors in the new brand management
division of the sales and marketing group as part of the restructure led by Stephen Van
Rooyen, managing director, sales and marketing, at Sky.
Lucian Smithers, formerly director brand strategy and comms, will take the new role
of brand director, content products, with responsibility for all marketing across
entertainment, sports, news and movies.
Lyssa McGowan, former customer strategy director of Sky, has been appointed brand
director, communications products with responsibility for marketing for Skys
broadband and talk products.
In a new trading unit, Hilary Perchard, formerly director of product management, will
lead a new customer management team as director of customer management
responsible of customer loyalty and rewards programming.
Also in the trading unit will be a yet to be appointed director of sales.
The final unit created by Van Rooyen is a strategic support services group will bring
together Skys research teams and former customer marketing director Lucien
Bowater will take the new role of director of strategy and insight.
Andrew Mortimer remains in his role as director of brand and media.
As managing director, BBC.com & global iPlayer, Bradley-Jones led the international
commercial launch of the BBC iPlayer into 15 different territories, including
Australia, Canada and Germany, last summer.
After working at media and telecoms management consultants Spectrum Strategy

Consultants for over six years, Bradley-Jones joined BBC Worldwide as head of
strategy in August 2006.
Bradley-Jones moved to the role of executive vice president, North America, digital
media and business development in July 2007 and then became managing director,
BBC.com and global iPlayer in June 2009.
Van Rooyen became managing director, sales and marketing in August last year
following the departure of Andrea Zappia, formerly managing director of Skys
customer group, who left to become the chief executive of Sky Italia.
Mortimer, Bowater, Perchard, McGowan, Smithers, Bradley-Jones and the new
director of sales will all report to Van Rooyen.

http://www.marketingmagazine.co.uk/article/1111927/sky-restructures-marketing-teams
Rephrased:
Recently, the sales and marketing group of BSkyB has undergone through various changes. BBC
Worldwide of ex-executive, Luke Bradley-Jones, has been successfully hired as a brand director
- television products in its sales and marketing group.
Bradley-Jones will take charge of the marketing of Sky Go, Sky Anytime+, Sky Multiroom and
HD the entire Skys television portfolio. He began working at the satellite broadcast center last
week.
He will render his services with two co-directors of the brand under a restructuring plan
developed for a new brand management division for sales and marketing, which will be
supervised by the managing director of Sky, Stephen Van Rooyen.
Ex-director of brand strategy and communications Lucian Smithers will take charge as brand
director of content products. He will be responsible for marketing of sports, news, entertainment,
and movies.
Also the ex-customer strategy director of Sky, Lyssa McGowan, has been hired as the brand
director of communications division at Sky. He will be responsible for the marketing of
broadband and talk products.

In a new trading unit, ex-director of product management, Hilary Perchard, will take charge as
director of new customer management division. He will be responsible to direct for customer
loyalty and rewards programming for this division.
However, the director of sales is yet to appoint in the new trading unit.
The final unit thereby supervised by Van Rooyen is a strategic support services group, which will
assemble all Skys research teams under a single supervision. Lucien Bowater, ex- former
customer marketing director, will take charge as new director of strategy and insight.
Andrew Mortimer continues his services as director of brand and media.
Last summer, Bradley-Jones has inaugurated BBC iPlayer in the global commercial sector of 15
different states, counting Germany, Australia and Canada, as the managing director of BBC.com
and global iPlayer.
After rendering his services at Spectrum Strategy Consultants - media and telecoms management
consultants for more than six years, Bradley-Jones has taken the place of head of strategy at BBC
Worldwide in August 2006.
In July 2007, Bradley-Jones took charge as executive vice president, North America, digital
media and business development division and then lately became managing director, BBC.com
and global iPlayer in June 2009.
Van Rooyen became managing director of sales and marketing division, for the ex-managing
director of Skys customer division, Andrea Zappia, took charge as chief executive reposted at
Sky Italia in August last year.
Bowater, Mortimer, Perchard, Smithers, Bradley-Jones, McGowan and the new director of sales
division will all report to the new managing director, Van Rooyen.