Fig & Flower Creative Workshops DMGT 732

Fig & Flower Creative Workshops
Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Figure 1. Fig & Flower logo. Created by Fig & Flower, 2014.
Table of Contents
Project Overview
Project Documentation: Visual Storytelling Activity
25
Introduction & Project Goals
Ice-breaker: Animal Charades
26
Company Selection
Fig & Flower Content Stories I
27
Workshop Participants
Fig & Flower Content Stories II
29
Group Selection Experience
Activity Summary
31
Problem Statement
Final Reflections
32
Workshop Video
33
Project Plan: Warm-Up Activity
Ice-breaker: When is Your Birthday?
10
The Fig & Flower Feeling
11
Who Are Our Customers?
12
Appendix
34
Cool-down Activity
13
Removed Visual Storytelling Activity
35
Post-Activity Survey Template
36
Project Plan: Visual Storytelling Activity
14
Post-Activity Surveys
37
15
Detailed Design: Warm-Up Activity
38
Fig & Flower Content Stories
16
Detailed Design: Visual Storytelling Activity
39
Cool-down Activity
17
List of Fig & Flower Content Cards
40
List of Fig & Flower Feeling Adjectives
41
42
Project Documentation: Warm-Up Activity
18
Consent Form Template
19
Consent Forms
43-46
20
List of Tables & Figures
47-49
22
Activity Summary
24
PROJECT OVERVIEW
Figure 2. Fig & Flower front counter. Authors image.
Project Overview
Introduction & Project Goals

Facilitating Creative Thinking is a class that introduces and applies concepts of
creative thinking for a non-designer group. Design Managers are tasked with
identifying an entity in need of such creative thinking and to develop a series of
workshops that introduces lateral thinking and activities. These activities will
ultimately help create the conditions for innovation within the entity.
Figure 3. Inside the Fig & Flower store. Created by Fig & Flower, 2014.
Project Goals:
Quickly apply the creative process to a defined problem within an entity.
Introduce lateral thinking to group participants as a series of exercises.
Diffuse creative thinking into the participants way of thinking and doing.
Use these activities as catalysts for future innovation within the entity.
Expected Outcome
It is expected that the chosen entity will use their new creative skillsets to not only
solve this projects stated problem, but to apply this knowledge to all facets of the
business.
Figure 4. Fig & Flower owners. Created by Fig & Flower, 2014.
4 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Figure 5. Natural makeup on display in the Fig & Flower store. Authors image.
Project Overview
Company Selection
Fig & Flower is an Atlanta-based online and brick-and-mortar retail store that sells natural beauty products such as makeup, skincare, and hair products. I chose this company
because it meets each of the criteria for recruiting companies for my final project.
Criteria for choosing a participating company:
Why I chose this criteria:
1. The company must be at least one-year-old.
1. Companies who are least one-year-old demonstrate a more mature type of behavior than that of a company who is one-month old.
Companies who are at least one-year-old are often struggling with legacy management styles but are still open and flexible enough o
develop and test ideas for improvement.
2. The company must already have a defined product and/or service offering.
2. A company who hasnt yet identified their product or service offering is not an appropriate company for this study because I am not
creating the business, but rather creating the conditions for improvement of existing processes.
3. T
he company must clearly be in a growth transition; define by an inappropriate
management style and series of other related symptoms.
3. There are times when companies are in a comfortable part of their growth journey and dont see a reason to change or improve.
Companies who are in a clear growth transition exhibit symptoms related to an underlying management problem which is easier to
address as a Design manager.
4. The company must provide at least six people during each creative workshop.
4. Workshop groups of six or more participants will provide a better challenge for me as a facilitator, and more opportunity to practice
with a variety of participants.
5. The company must be available to work with me for the next six months.
5. I intend to use the participating company in this class as the company for my Final Project Study, which will end in June.
6. The company owner mus have an open-mind for improvement.
6. In order for any change to happen in an organization, it is easiest to implement change when the stakeholders at the top are on-board
and selling the message to the rest of the organization. It does not help the Design Manager if employees are on-board with change,
but the CEO is not.
7. The companys industry must align with my personal values and past experiences.
7. If I choose a company that does not align with my personal values or isnt relevant to what I like in life, I will not have fun and eventually
become disengaged.
Table 1
Criteria for Company Selection
Project Overview
Workshop Participants
Sara
Rebecca
Taylor
Katie
Owner & Manager
Makeup Artist
Makeup Artist
Customer
Megan
Erin
Erin
Angela
Customer
Customer
Customer
Customer
Figures 613. Fig & Flower participant headshots. Authors images. Reprinted with permission.
Project Overview
Group Selection Experience:

After deciding to work with Fig & Flower, it was important to build the appropriate
workshop group to work with. Fig & Flower consists of one owner/manager and
two employees, making the group quite small. But by adding three of their most
influential customers, the group grew to six people which ultimately was a perfect
size for the complex activities in each workshop.
Figure 14. Participants discussing creative activities. Authors image.
Concerning thoughts:
There was a chance that the combination of employees and customers would
cause confusion in some of the objectives of the workshops. As a facilitator, I made
sure to provide the right types of activities that benefited from both employee and
customer contributions.
Because of the problem statement (stated on the next page), it was identified that
there was tension among a few of the employees who had differing ideas of how the
Fig & Flower brand should be publicized. Therefore, the activities were designed to
ensure a positive environment that did not address any sensitive issues and open up
new lines of creative communication between the employees.
Figure 15. Fig & Flower skincare on display. Authors image.

Figure 16. Facilitator smiling before the workshop. Authors image.
Problem Statement
Fig & Flowers brand is not clear to each

employee which is preventing them from
spreading a consistent message.
Consequently, it has been observed that when employees do create content related to
Fig & Flower, there is internal debate whether or not the content is appropriate for the
brand which turns into a conversation of blame rather than learning. This has caused an
environment that doesnt fully support trust, openness, and the freedom to create.
Figure 17. Fig & Flower skincare on display. Authors image.
PROJECT PLAN:
The Warm-Up Activity
Figure 18. Participants waiting for directions. Authors image.
Table 2
Warm-Up Activity
Ice-Breaker: When is Your Birthday?

Activity Purpose:
The ice-breaker was meant for participants to quickly introduce themselves to
one-another, break any mental barriers for creative potential, and to push
participants to step outside of their usual communication patterns.
Warm-Up Activity Guide: Ice-breaker: When is Your Birthday? A Step-By-Step Plan to Organize The
Components of The Activity
Step
Time
Instructions
Activity
Instructions
1 min.
Facilitator announces instructions of the

Ice-Breaker activity.
When is Your
Birthday?
5 min.
Participants will make a single-file line of

birthdays from youngest to oldest (month/
date/year) without using words or writing.
Reflection
2 min.
Discuss which parts of the activity were easy,

difficult, what you learned, and why.
Activity Details:
Participants were asked to work as a team to identify what each others birthdays
were, and arrange into a line of youngest to oldest by month/date/year...without
speaking or writing a word. This required participants to step outside of their comfort
zones when it came to everyday communication. Once participants discovered the
proper order, there was a short reflection period to discuss which parts of the activity
were easy, which parts were difficult, and why.
Supplies & Resources:

To complete the activity above, the following supplies were used:
Consent Forms.
Camera for photo and video documentation.
8 min.
Table 3
Warm-Up Activity

Activity Purpose:
The Fig & Flower Feeling activity was meant for participants to begin opening their
mind to the possibilities of the feeling of the Fig & Flower brand. Although a few
of the participants had already thought of their own words, this activity provided a
safe and collaborative space to work together towards an aligned vision of the brand
Warm-Up Activity Guide: The Fig & Flower Feeling. A Step-By-Step Plan to Organize The Components of
The Activity
Step
Time
Instructions
Activity
Instructions
2 min.

Fig & Flower Feeling activity.
Partner Up
1 min.
One employee and one customer gather as

partners.
Feeling Cards
5 min.
Write a word that describes the feeling of Fig

& Flower on a notecard. Keep writing words
on notecards for five minutes.
Present Feelings
5 min.
Present to the group which feelings were

created, which work well, and which dont for
the Fig & Flower brand.
feeling. This activity also provided an opportunity for employees to collaborate with
customers to express the feeling of the brand.
Activity Details:
Participants were asked to partner up with a group dynamic of one employee and
one customer as partners. The activity consisted of partners working together to
write words on notecards of how they aspirationally felt about the Fig & Flower
brand. This included words such as Fresh or Sophisticated, which were discussed
in the Present Feeling portion of the activity.

Notecards.
Writing utensils.
13 min.
Table 4
Warm-Up Activity

Activity Purpose:
The Who Are Our Customers activity was meant for participants to begin thinking
about customers on a more intimate level and to learn the basics of creating
personas for their business. Not only were employees able to create personas, they
had the opportunity to work with customers to validate each personas details.
Activity Details:
Warm-Up Activity Guide: Who Are Our Customers? A Step-By-Step Plan to Organize The Components of
The Activity
Step
Time
Instructions
Activity
Instructions
2 min.

Who Are Our Customers? activity.
Assign Personas
1 min.
Participants are given an opportunity to

switch partners and are then assigned a
persona.
Customer Activity
10 min.
Partners will write characteristics and details

on post-it notes and post them on the
persona template.
Present Personas
5 min.
Introduce to the group who your persona is

and what details you came up with.
Participants were given the opportunity to switch partners (so as to be dynamic

with the group energy). Each partner group was provided with a previously-created
persona template and worked together towards defining the details of their assigned
persona. Details were not predetermined and each partner group was challenged to
come up with a variety of details.
18 min.
Examples of persona details that were given to participants:

How did she discover Fig & Flower for the first time?
How much money does she make annually?
What is personal fashion style?
What does she like about Fig & Flower?
What does she not like about Fig & Flower?
What are some interesting things about her?
Persona template.
Post-its and writing utensils.
Table 5
Warm-Up Activity
Warm-Up Activity Guide: Cool-Down. A Step-By-Step Plan to Organize The Components of The Activity
Cool-down
Activity Purpose:
Step
Time
Instructions
Activity Review
5 min.
Discuss the experience of each activity and

how they can be applied to business and
personal life.
Workshop
Feedback
5 min.
Fill out the post-activity survey and hand to

the facilitator.
The Cool-down activity was as a wrap-up of the entire workshop. It provided a few
minutes for group-reflection on each activity, which included what participants
learned and how they could apply this thinking to their business and personal lives.
At the end of the Cool-down, participants were asked to provide feedback on the
workshop and the facilitator.
10 min.

Post-activity survey.
Writing utensils.
PROJECT PLAN:
Visual Storytelling Activity
Figure 19. Participants drawing stories. Authors image.
Table 6
Ice-Breaker: Animal Charades

Activity Purpose:
This ice-breaker was meant for participants to loosen up and disconnect from their
daily thoughts, which allowed participants to raise their energy, open their creative
minds, and be ready for the rest of the workshop.
Visual Storytelling Activity Guide: Ice-breaker: Animal Charades. A Step-By-Step Plan to Organize The
Step
Time
Activity
Instructions
1 min.

Ice-Breaker activity.
Animal Charades
9 min.
Think of an animal. One-by-one, act out the

animal of your choosing and participants will
try to guess what you are.
Activity Details:
Participants were asked to think of an animal and not disclose the animal to the rest
of the group. The first participant acted out their animal and the rest of the group
tried to guess what they were. One-by-one, all other participants did the same until
all animals were guessed.

Consent Forms for any new participants.
10 min.
Instructions
Table 7
Fig & Flower Content Stories

Activity Purpose:
The Fig & Flower Content Stories activity was meant for participants to stretch
beyond their comfort zones in the realm of creating new user stories and content
types that are set in a variety of different and unexpected business situations. For
example, participants were presented with Customer type one with the card Blog
Visual Storytelling Activity Guide: Fig & Flower Content Cards. A Step-By-Step Plan to Organize The
Step
Time
Instructions
Activity
Instructions
5 min.

Fig & Flower Content Cards activity.
Partner Up
1 min.
Gather into partner groups, one employee

and one customer.
Select Cards
2 min.
Take one card from each of the categories and

begin crafting stories about how the customer
interacts with the Fig & Flower brand based on
chosen cards.
Create Your
Content
10 min.
Partners will work together to combine

all three cards and come up with as many
stories and content ideas as possible.
Present Content
5 min.
Partners will present their stories.
Select New Cards
2 min.
Take one card from each of the categories and

begin crafting stories about how the customer
interacts with the Fig & Flower brand based on
chosen cards.
Create Your
Content
10 min.
Partners will work together to combine

all three cards and come up with as many
stories and content ideas as possible.
Present Content
5 min.
Partners will present their stories.
article and Wedding season and challenged with coming up with a user story
based around this new content type.
Activity Details:
Participants partnered up with the dynamic of one employee and one customer.
Each team grabbed three cards from each category listed below, and used the cards
as influencers of their new user stories and content ideas related to the Fig & Flower
brand.
Card Categories:
Content types: events, blog articles, pictures, tweets, products, and services
Customer types: customer one, customer two, and customer three (identified
from the previous Warm-Up activity.
Wild cards: holidays, special occasions, retail seasons, food ingredients, local
Atlanta venues, weather patterns, money price-ranges, telecommunication
devices, etc.

Content cards.
Large memo-paper and writing utensils for idea notes.
40 min.
Table 8
Cool-down
Activity Purpose:
The Cool-down activity was a wrap-up of the entire workshop. It provided a few
Visual Storytelling Activity Guide: Cool-Down. A Step-By-Step Plan to Organize The Components of The
Activity
Step
Time
Instructions
Activity Review
5 min.
Discuss the experience of each activity and

how they can be applied to business and
personal life.
Workshop
Feedback
5 min.
Fill out the post-activity survey and hand to

the facilitator.
minutes for group reflection on each activity, which included what participants
learned and how they could apply this thinking to their business and personal lives.
At the end of the Cool-down, participants were asked to provide feedback on the
workshop and the facilitator.
10 min.

Post-activity survey
Writing utensils
Camera for photo and video documentation
PROJECT DOCUMENTATION:
Warm-Up Activity
Figure 20. Participant drawing Fig & Flower feeling word on index card. Authors image.
Warm-Up Activity

The Experience:
When I explained the activity to participants, one of them participated in this activity
in a previous workshop, so they were excited to try it again. A few other participants
already knew the birthday of a couple other participants, which helped them during
the activity. I noticed a few different communication styles during this activity:
Figure 21. Participants listening to activity directions. Authors image.
1. Leaders: There were two leaders who determined the communication style, which
was using their hands and fingers to figure out months and dates of birthdays.
2. Followers: Followers were very good at observing and listening to the
communication cues from leaders and the helper. They quickly understood the
leaders prompts and took their place in the line.
3. Helper: There was one helper who noticed some followers not understanding the
initial mode of communication, so they changed the communication so the follower
would understand and eventually find her place in the line.
Figure 22. Participants figuring out each others birthdays. Authors image.
Activity Takeaways:
Participants were very pleased with themselves when I told them they were the
fastest group Ive ever worked with. I noticed that this was a perfect activity to get
the participants moving around together and problem solving in an unconventional
non-verbal way.

Figure 23. More participants figuring our each others birthdays. Authors image.
Warm-Up Activity

The Experience:
There were four groups of two people each, and when given the prompt to begin
thinking and writing down words for the Fig & Flower feeling, they talked amongst
their groups to bounce ideas off of each other. After about five minutes of talking,
the groups became silent and began working individually. This was an interesting
Figure 24. Participant looking over Fig & Flower feeling adjective list. Authors image.
observation, and ended up working out well as we were able to get a variety of words
from each person. When the group was done writing, each person had an average
of 10 words. I asked each to choose two of their favorite words which really allowed
the group to narrow down the most important and quality words for the Fig & Flower
feeling. Participants spent about three minutes explaining both of their words.
I loved hearing what our customers thought

about us and how it really aligned with our original
intentions. Participant, 2015
Activity Takeaways:
Figure 25. Participant writing a Fig & Flower feeling on an index card. Authors image.
This activity was a great way to have participants open their minds to thinking
creatively. The list of words that was provided was a great way to get their creative
juices flowing. After using this list for a few minutes, they began coming up with
their own words to describe the Fig & Flower feeling. By the end, I noticed a few of
the participants became more confident in their creative thinking abilities.

Figure 26. Finished Fig & Flower feeling cards on the floor. Authors image.
Warm-Up Activity

Final words chosen by group:
Conscientious
Brave
Healthy
Community
Other words written down:
Independent
Pioneering
Pretty
Sincere
Natural
Safe
Humble
Warm
Informative
Chit chat
Fresh
Thoughtful
Figure 27. Final Fig & Flower feeling words. Authors image.
Helpful
Friendly
Happy
Stylish
Organic
Energetic
Open
Clean
Local
Welcome
Earthy
Radiant
Playful
Successful
Cute
Comfortable
Peaceful
Innovative
Modern
Unique
Beautiful
Social
Warm-Up Activity

The Experience:
During the activity, participants worked with a predetermined structure for filling out
their customer information. As a group, we discussed which customers we would
focus on and ended up choosing, Young professional, Mature woman, and New
mom. Each one of these customers were chosen because they are the main target
Figure 28. Participants writing customer expectations for the Fig & Flower brand. Authors image.
markets for the Fig & Flower brand. A specific question frame was provided to help
participants describe each customer type: My expectations of Fig & Flower, What
I actually experience at Fig & Flower, What I appreciate about Fig & Flower, and
What I want/need more of from Fig & Flower. Participants expressed that using
this framework made it easy for them to think of information about their customer
and how it related to the brand.
Activity Takeaways:
This activitys purpose was to introduce customer storytelling on a very surface level
so as to prepare participants for the deeper visual storytelling that was required for
the second workshop. Participants succeeded in telling rich stories for their customer
groups.
Figure 29. Participants discussing customer experiences at Fig & Flower. Authors image.
After the activity, participants expressed their insights about how they used to
design events because they thought it would be fun, and because of this activity, it
has taught them to design events from the customers point of view instead.

Figure 30. Participants presenting final customer story to group. Authors image.
Warm-Up Activity
Figure 31. Final customer profile for New Mom. Authors image.
Figure 33. Final customer profile for Mature Woman. Authors image.
Figure 32. Final customer profile for Young Professional. Authors image.
Warm-Up Activity
Activity Summary
Overall Experience:
Overall, the experience was very rewarding for me as a facilitator, and participants
expressed that the workshop was rewarding for them as well. I expressed that the
PA R T I C I PA N T F E E D B AC K
I enjoyed learning a more creative/

integrative approach to thinking.
intent of the workshop was to introduce creative thinking concepts to the group,
resulting in low participant expectations. When the workshop was finished, they
were very satisfied with the fidelity of activities and understood that the next
workshop would delve deeper into creative thinking concepts.
Overall Takeaways:
I experienced a great sense of

community during the workshops.
One of the biggest takeaways from the Warm-Up activity was the realization of how
I could better utilize my time as a facilitator. Consequently, I was able to alter the
Visual-storytelling activity to make it more appropriate for reflection-time among
participants.
I love that we got real ideas that are

worth implementing.
I wish we had a more complete recap,

but we ran out of time.
I wish we had additional time

for brainstorming.
PROJECT DOCUMENTATION:
Figure 34. Participants storyboarding customer experiences. Authors image.

The Experience:
I didnt expect participants to get so into this activity as it can seem intimidating at
first. However, participants expressed their satisfaction of this activitys ability to
open them up even more to working with each other without creative limitations.
Figure 35. Participant acting out a bear. Authors image.
I swear I thought she was a turtle. Its amazing that

someone else guessed Armadillo because we would
have been guessing forever. Participant, 2015
Activity Takeaways:
Because of the Warm-Up workshop that was conducted a week earlier,
participants were much more open to doing the animal charades. If not for the first
workshop, I believe participants wouldnt have been comfortable enough to move
around and act so silly.
Figure 36. Participant acting out an elephant. Authors image.

Figure 37. Participant acting out a bird. Authors image.

The Experience:
This activity consisted of two groups of participants pulling one card from each
category: customer card, content card, and wild card. Groups started by writing a
detailed story of how the three cards could be combined into something useful for
future design. As a facilitator, I encouraged them to focus only on the story and not
Figure 38. Participant writing a customer story based on Fig & Flower cards. Authors image.
business ideas yet. Participants wrote out detailed stories and then were prompted
to use another sheet of paper to tell the same story in a visual way using keyframes
and stick-figure people.
Drawing out our story helped us simplify

it quite a bit. Its better now! Participant, 2015
Activity Takeaways:
This activity taught me that I had an ability of using my intuition to change the
activity as I saw participants responding in a certain way. Originally, I was only
going to have them write detailed stories to get them used to thinking deeper about
Figure 39. Participant presenting their visual story to the group. Authors image.
stories. Throughout the activity, I understood that they were catching on to the
concepts a lot easier than I originally thought, so I changed the activity to involve
deeper visual storytelling techniques while still keeping the proper time.

Figure 40. Participants presenting their visual story to the group. Authors image.
GROUP 1
Cards Chosen
Customer: Teenager
Content: New Service Offering
Wild card: Coconut Oil Ingredient
GROUP 2
Wild card: Fall Season

Cards Chosen
Customer: Baby
Content: Conference Talk
Wild card: New Years Season
Figure 41. Final Group 1 customer story and storyboard. Authors image.
Figure 42. Final Group 2 customer story and storyboard. Authors image.

The Experience:
This part of the activity focused less on telling stories and more on using the prompt
cards for Fig & Flower ideas that they could potentially implement. I encouraged
participants to use their skills of detailed storytelling to tell the story in their mind or
through group discussion, and use these stories to inform product/service/content
Figure 43. Participants discussing their cards while writing a customer story. Authors image.
ideas for Fig & Flower.
I never even thought about teenagers coming

in here because Im not one; theyre not in my
daily thought process. But I was really excited
to design for them. Participant, 2015
Activity Takeaways:
This activity taught me that, as a facilitator, I was able to instill a level of confidence
in each participants creative abilities. Consequently, the energy in the room was
Figure 44. Participants drawing out their customers storyboard. Authors image.
very high, and they continued to create amazing and fun concepts.

Figure 45. Participants presenting their final storyboard to the group. Authors image.

GROUP 1
Cards Chosen
Customer: Gay Male
Content: Workshop
Wild card: Rainy Day
Cards Chosen
Customer: Young Professional
Content: Picture Gallery
Wild card: Humid Day
GROUP 2
Cards Chosen
Customer: Straight Male
Cards Chosen
Content: Hosted Event

Wild card: iPhone
Customer: Mature Woman
Wild card: Cocoa
Content: New Product

Wild card: Mothers Day
Cards Chosen
Figure 46. Final Group 1 Fig & Flower ideas. Authors image.
Customer: Informed Customer

Content: Blog Article
Wild card: Hot Day
Figure 47. Final Group 2 Fig & Flower ideas. Authors image.
Activity Summary
Overall Experience:
I was very happy with the visual-storytelling activity. I was unsure how participants
PA R T I C I PA N T F E E D B AC K
Thinking about things from someone elses

perspective helped us create more ideas.
would understand and respond to the storytelling activities. I believe, because of

my empathy and preparation around Fig & Flowers problems, the activities were
very easy to understand and highly valuable for all participants. The results of each
activity will give Fig & Flower the creative thinking skills and lots of ideas to move
forward with in the future.
It was helpful to think laterally instead of

linearly. Im very linear in my thinking.
Overall Takeaways:
The biggest takeaway after the visual-storytelling activity was a theme of
Confidence. I received validation that my activities were appropriate for the intent
of each workshop and provided lots of value for each participant, which gave me
more confidence as a facilitator. I also realized that it is my job to instill the same
confidence in each participant so it can continue to be an open environment that is
free from judgment and creative blocks.
This type of thinking is not the type of

thing that I do in my day-to-day life, so
it was a bit of a stretch.
The cards gave us a parameter to work within.

When people are like Brainstorm, go! Its
just, too much.
I liked having a semi-guided brainstorm ideas

session where we were given little things that might
be parts of our customers experiences.
Final Reflections
Facilitating creative thinking was

an exciting challenge for me.
Although I enjoyed each activity and am satisfied with the direction these workshops took
towards addressing the initially stated problem, there are a few things I need to practice:
1. Time Management
It will be important that I practice better time management in the planning of each
activity, as well as adhering to the time intervals of each activity during the workshops.
2. Documentation
It is imperative that I pay attention to documenting the process more efficiently in future
workshops. Although I had help, I realized I needed to write down clear and concise
standards for photo and video documentation.
3. Confidence
I realize, as a facilitator, confidence will come with time and practice. With the
combination of practicing time management, documentation, and facilitating more
workshops, I will be able to build my confidence over time.
Workshop Video
Fig & Flower Workshop Documentation

This video gives an overview of the activities covered in DMGT 732,
Facilitating Creative Thinking, Winter 2015, with Professor Regina
Rowland, Ph D.
Producer: Lauren Peters
Participants: Fig & Flower Owner, Employees, and Customers
Music: Morning Story by Music For Alarm Apps, 2011 (Purchased 2015)
Video URL: https://vimeo.com/121566712
Password: DMGT
Figure 48. Fig & Flower video screenshot. Authors image.
APPENDIX
Figure 48. Facilitator conducting final participant feedback interviews. Authors image.
Appendix
Removed Visual Storytelling Activity
Figure 7. Visual Storytelling Activity Guide: Hello. Im Fig & Flower. A step-by-step plan to organize
the components of the activity.
Hello. Im Fig & Flower

Step
Time
Activity
Instructions
9 min.
Team Up
1 min.
Brand
Personification
32 min.
Present Brands
10 min.
Activity Purpose:
The Hello. Im Fig & Flower activity will introduce participants to a structured
Instructions
Hello. Im Fig & Flower activity.
framework for identifying their brand in the point-of-view of the brand itself. This is
intended for participants to have an aligned and objective view on what the brand
stands for as well as being able to apply this personification to all parts of the brands
Participants will get into two groups of three.
content and delivery.
Activity Details:
Participants will be given a Brand Identity Framework, and in two-groups of
three, they will work together to populate the framework. When they are finished
populating the framework, the group will share and iterate their framework
outcomes.
52 min.
Brand Identity Framework Components:

Brand heritage.
Brand personality.
Brand offering.
Brand values/beliefs.
Brand audience.
Brand mission on Earth.
Brand benefits.
Brand vision.

Brand Identity Framework template.
Figure 1A. Visual-storytelling Activity that was removed because of time constraints. Authors image.
In four-minute increments, collaboratively

fill-out the Fig & Flower Brand Identity
framework.
Teams will present their framework to each

other and discuss/iterate their outcomes.
Appendix
Post-Activity Survey Template
Post-activity Survey
Fig & Flower Creative Thinking Workshop | Facilitator: Lauren Peters
What I expected from this workshop:
What I experienced from this workshop:
What I appreciate about this experience:
What I would like to have more of:
Figure 2A. Post-Activity Survey template. Authors image.
Appendix
Post-Activity Surveys
Figure 3A. Three Post-Activity surveys filled out by participants. Authors image.
Appendix

Date/Time
February 1, 2015
10:00am10:08am
(8 min.)
Intent
Steps
Materials
Setup
Whats Your Birthday?

Participants will stretch
communication comfort-zones
and break any mental barriers for
creative potential.
Facilitator announces instructions of the Ice-Breaker activity.
Consent Forms (6).

Camera for photo and video
documentation.
Move center-display tables to

the front of the retail space,
so that there is room in the
middle of the room.
Notecards.
Writing utensils.
documentation.
Group will sit on the floor

in a circle with a large piece
of paper in the middle for
brainstorming work-space.
Persona templates (3).

documentation.

Post-activity surveys (6).

Writing utensils.
documentation
Group stands in a circle

around the white paper on
the floor to get their blood
moving.
Participants will make a single-file line of birthdays from youngest to oldest (month/date/
year) without using words or writing.
Discuss which parts of the activity were easy, difficult, what you learned, and why.
10:09am10:22am
(13 min.)

Provide a safe and collaborative space
to work together towards an aligned
vision of the brand-feeling as well as
Facilitator announces instructions of the Fig & Flower Feeling activity.
to collaborate with customers.
Write a word that describes the feeling of Fig & Flower on a notecard. Keep writing words on
notecards for five minutes.
One employee and one customer gather as partners.
Present to the group which feelings were created, which work well, and which dont for the
Fig & Flower brand.
10:23am10:41am
(18 min.)

Begin thinking about customers on
a more intimate level and to learn
the basics of creating personas for
their business.
Facilitator announces instructions of the Who Are Our Customers? activity.

Participants are given an opportunity to switch partners and are then assigned a persona.
Partners will write characteristics and details on post-it notes and post them on the
persona template.
Introduce to the group who your persona is and what details you came up with.
10:42am10:52am
(10 min.)
Cool-down Activity
Acts as a wrap-up of the entire
workshop as well as time for group
reflection and discussion.
Discuss the experience of each activity and how they can be applied to business and
personal life.
Fill out the post-activity survey and hand to the facilitator.
50 min.
Table A1
Appendix

Date/Time
February 8, 2015
9:00am9:09am
(9 min.)
9:10am10:30am
(1 hour, 20 min.)
Intent
Steps
Materials
Setup
Animal Charades
Participants will loosen up and
disconnect from daily thoughts,
raise energy-levels, and open their
creative minds.
Facilitator announces instructions of the Ice-Breaker activity.
C
onsent Forms for any new
participants.
documentation.
Move center-display tables to

the front of the retail space,
so that there is room in the
middle of the room.
Fig & Flower Content Cards

Stretch beyond comfort zones in the
realm of creating new user stories
and content types that are set in
an unexpected variety of business
situations.
(8 min) Facilitator announces instructions of the Fig & Flower Content Cards activity.
Content cards.
Large memo-paper (3) and
writing utensils for idea notes.
documentation.

Post-activity surveys (6)

Writing utensils
documentation
Group stands in a circle

around the white paper on
the floor to get their blood
moving.
Participants break up into small groups. Think of an animal. One-by-one, act out the animal of
your choosing and participants will try to guess what you are.
Gather into partner groups, one employee and one customer.

(5 min) Take one card from each of the categories and begin crafting stories about how the
customer interacts with the Fig & Flower brand based on chosen cards.
(15 min) Partners will work together to combine all three cards and come up with a solid and
detailed story. Draw these stories on large memo paper in pictures.
(15 min) Partners will present their stories.
(2 min) Take one card from each of the categories and begin crafting stories about how the
customer interacts with the Fig & Flower brand based on chosen cards.
(20 min) Partners will work together to combine all three cards and come up with as many
ideas as possible.
(15 min) Partners will present their stories.
10:31am10:51am
(20 min.)
Cool-down Activity
Acts as a wrap-up of the entire
workshop as well as time for group
reflection and discussion.
Discuss the experience of each activity and how they can be applied to business and
personal life.
Fill out the post-activity survey and hand to the facilitator.
1 hour, 50 min.
Table A2
Appendix
List of Fig & Flower Content Cards
Customer Cards:
Winter
Argon
Young Professional
Wedding
Salt
New Mom
Back to School
Mature Woman
Prom
Weather:
Baby
Spring Cleaning
Dry
Teenager
Breast Cancer Awareness
Rainy
Gay male
Cold & Flu Season
Humid
Straight Male
Beach Season
Sunny
Informed Customer
Allergy Season
Overcast
Figure 4A. Fig & Flower content card combination. Authors image.
Cold
Content:
Special Occasions:
New Service Offering
Valentines Day
New Product
Christmas
Price Range:
Conference Talk
Birthday
Hosted Event
Mothers Day
$$
Blog Article
4th of July
$$$
Tweet
New Years
$$$$
Natural Ingredients:
Devices:
Cocoa
iPhone
Wild Cards:
Essential Oils
iPad
Retail Seasons:
Chamomile
Laptop
Spring
Coconut
Desktop
Summer
Shea
Landline Phone
Fall
Rose
Hot
Picture Gallery
Workshop

Appendix
List of Fig & Flower Feeling Adjectives
Credible
Excitable
Hilarious
Playful
Smart
Adaptable
Coherent
Exuberant
Honorable
Majestic
Powerful
Soothing
Adorable
Confident
Mature
Professional
Strong
Adventurous
Cooperative
Modern
Stylish
Versatile
Agreeable
Courageous
Fabulous
Impartial
Motherly
Self-assured
Vintage
Alert
Credible
Fair
Industrious
Quiet
Sensitive
Vigorous
Alluring
Cultured
Fashionable
Instinctive
Quaint
Shrewd
Vivacious
Flirty
Impressive
Nice
Quirky
Silly
Ambitious
Sincere
Amusing
Fierce
Innovative
Natural
Appealing
Dashing
Formal
Inspiring
Nautical
Artistic
Daring
Faithful
Intense
Noisy
Radiant
Athletic
Dynamic
Fantastic
Inviting
Nostalgic
Rebellious
Dazzling
Fearless
Naughty
Reliable
Debonair
Frank
Bold
Discreet
Fresh
Jolly
Breathtaking
Dynamic
Friendly
Sophisticated
Splendid
Steadfast
Stimulating
Rustic
Obedient
Receptive
Old
Reflective
Tasteful
Organic
Relieved
Tranquil
Resolute
Talented
Responsible
Thoughtful
Painstaking
Righteous
Thrifty
Peaceful
Romantic
Tough
Lush
Perfect
Likable
Placid
Lively
Plausible
Sedate
Joyous
Funny
Busy
Royal
Skillful
Brave
Eager
Kind
Bright
Earthy
Generous
Knowledgeable
Eccentric
Gentle
Elegant
Good
Calm
Efficient
Glamorous
Capable
Enchanting
Graceful
Caring
Encouraging
Casual
Enduring
Lovely
Pleasant
Selective
Unconventional
Chic
Energetic
Happy
Productive
Scholarly
Unbiased
Creative
Entertaining
Loving
Hip
Protective
Secure
Unusual
Enthusiastic
Lucky
Charming
Harmonious
Proud
Serious
Urban
Cheerful
Excellent
Helpful
Punctual
Sleek
Upbeat
Figure 7A. List of Fig & Flower feeling adjectives. Authors image.
W
Whimsical
Wild
Warm
Willing
Wise
Witty
Boundless
Unique
Trustworthy
Wonderful
Y
Youthful
Z
Zany
Zealous
Appendix
Consent Form Template
Informed Consent Form

I voluntarily agree to participate in an interview/inquiry performed by students at the
Savannah College of Art and Design. I understand that this interview/inquiry is being
conducted by _______________________________, in order to identify the following
opportunities for design:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
I understand that the evaluation methods may include:
1. recorded (audio, video and/or photography) observations

2. my completion of an evaluation questionnaire
3. my potential participation in a 10 minute interview
I grant permission for the interview/inquiry to be recorded and transcribed, and to be used
only by _______________________________for analysis of interview data. I grant
permission for this datagenerated from the above methodsto be used in an educational
setting.
I understand that any identifiable information in regard to my name and/or company name
will be removed from any material that is made available to those not directly involved in
this study.
_________________________________ _________________________________
Printed Name
Signature
_______________________________________
Date
Informed Consent Form
Figure 8A. Informed Consent Form Template 1. Created by SCAD.
Figure 9A. Informed Consent Form Template 2. Created by SCAD.
Appendix
Consent Forms
Figure 1011A. Informed Consent Forms filled out by participants. Provided by SCAD, scanned by Author.
Appendix
Consent Forms (Contd...)
Appendix
Appendix
Appendix
Table 1
Criteria for Company Selection
Table 2
Warm-Up Activity Guide: Ice-breaker: When is Your Birthday? A Step-By-Step Plan
to Organize The Components of The Activity
Table 3
Warm-Up Activity Guide: The Fig & Flower Feeling. A Step-By-Step Plan to
Organize The Components of The Activity
Table 4
Warm-Up Activity Guide: Who Are Our Customers? A Step-By-Step Plan to
Organize The Components of The Activity
Table 5
Warm-Up Activity Guide: Cool-Down. A Step-By-Step Plan to Organize The
Table 6
Visual Storytelling Activity Guide: Ice-Breaker: Animal Charades. A Step-By-Step
Plan to Organize The Components of The Activity
Table 7
Visual Storytelling Activity Guide: Fig & Flower Content Cards. A Step-By-Step Plan
to Organize The Components of The Activity
Table 8
Visual Storytelling Activity Guide: Cool-Down. A Step-By-Step Plan to Organize The
Table A1
10
11
12
13
15
16
17
36
Table A2
37
Figure 1.
Fig & Flower Logo. Created by Fig & Flower, 2014
Figure 2.
Fig & Flower front counter. Authors image
Figure 3.
Inside the Fig & Flower store. Created by Fig & Flower, 2014
Figure 4.
Fig & Flower owners. Created by Fig & Flower, 2014
Figure 5.
Natural makeup on display. Authors image
Figure 6-13.
Fig & Flower Participant Headshots. Authors images
Figure 14.
Participants mingling before the workshop. Authors image
Figure 15.
Fig & Flower skincare on display. Authors image
Figure 16.
Facilitator smiling before the workshop. Authors image
Figure 17.
Fig & Flower skincare on display. Authors image
Figure 18.
Participants waiting for directions. Authors image
Appendix
Figure 19.
Participants drawing stories. Authors image
14
Figure 30.
Participants presenting final customer story to group. Authors image
23
Figure 20.
Participant drawing Fig & Flower feeling word on index card. Authors image
18
Figure 31.
Final customer profile for New Mom. Authors image
24
Figure 21.
Participants listening to activity directions. Authors image
19
Figure 32.
Final customer profile for Young Professional. Authors image
24
Figure 22.
Participants figuring out each others birthdays. Authors image
19
Figure 33.
Final customer profile for Mature Woman. Authors image
24
Figure 23.
More participants figuring out each others birthdays. Authors image
19
Figure 34.
Participants storyboarding customer experiences. Authors image
25
Figure 24.
Participant looking over Fig & Flower feeling adjective list. Authors image
20
Figure 35.
Participant acting out a bear. Authors image
26
Figure 25.
Participant writing a Fig & Flower feeling on an index card. Authors image
20
Figure 36.
Participant acting out an elephant. Authors image
26
Figure 26.
Finished Fig & Flower feeling cards on the floor. Authors image
20
Figure 37.
Participant acting out a bird. Authors image
26
Figure 27.
Final Fig & Flower feeling words. Graphics created by Author
21
Figure 38.
Participant writing a customer story based on Fig & Flower cards. Authors
image
27
Figure 28.
Participants writing customer expectations for the Fig & Flower brand. Authors
image
22
Figure 39.
Participant presenting their visual story to the group. Authors image
27
Figure 29.
Participants discussing customer experiences at Fig & Flower. Authors image
22
Figure 40.
Participants presenting their visual story to the group. Authors image
27
Appendix
Figure 41.
Final Group 1 customer story and storyboard. Authors image
28
Figure 4A.
Fig & Flower content card combinations. Authors image
40
Figure 42.
Final Group 2 customer story and storyboard. Authors image
28
Figure 5A.
40
Figure 6A.
40
Figure 7A.
List of Fig & Flower feeling adjectives. Created by the Author
41
Figure 8A.
Informed Consent Form Template 1. Provided by SCAD
42
Figure 9A.
Informed Consent Form Template 2. Provided by SCAD
43
Figure 1011A.
Informed Consent Forms filled out by participants. Provided by SCAD, scanned
by Author
43
Figure 1213A.
by Author
44
Figure 1415A.
by Author
45
Figure 1617A.
by Author
46
Figure 43.
Participants discussing their cards while writing a customer story. Authors
image
29
Figure 44.
Participants drawing out their customers storyboard. Authors image
29
Figure 45.
Participants presenting their final storyboard to the group. Authors image
29
Figure 46.
Final Group 1 Fig & Flower ideas. Authors image
30
Figure 47.
Final Group 2 Fig & Flower ideas. Authors image
30
Figure 48.
Fig & Flower video screenshot. Authors image
33
Figure 1A.
Visual Storytelling Activity that was removed because of time constraints.
Created by the Author
35
Figure 2A.
Post-Activity Survey template. Created by the Author
36
Figure 3A.
Three Post-Activity Surveys filled out by participants. Scanned by the Author
37
Fig & Flower Creative Workshops

Prepared by Lauren Peters | Facilitating Creative Thinking | Winter 2015

Fig &amp; Flower Creative Workshops DMGT 732

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Fig & Flower Creative Workshops

Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Project Documentation: Visual Storytelling Activity

Introduction & Project Goals

Ice-breaker: Animal Charades

Fig & Flower Content Stories I

Fig & Flower Content Stories II

Group Selection Experience

Project Plan: Warm-Up Activity

Ice-breaker: When is Your Birthday?

The Fig & Flower Feeling

Who Are Our Customers?

Removed Visual Storytelling Activity

Post-Activity Survey Template

Project Plan: Visual Storytelling Activity

Ice-breaker: Animal Charades

Detailed Design: Warm-Up Activity

Fig & Flower Content Stories

Detailed Design: Visual Storytelling Activity

List of Fig & Flower Content Cards

List of Fig & Flower Feeling Adjectives

Project Documentation: Warm-Up Activity

Consent Form Template

Ice-breaker: When is Your Birthday?

The Fig & Flower Feeling

List of Tables & Figures

Who Are Our Customers?

Figure 2. Fig & Flower front counter. Authors image.

Introduction & Project Goals

4 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Criteria for choosing a participating company:

Why I chose this criteria:

1. The company must be at least one-year-old.

6. The company owner mus have an open-mind for improvement.

5 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Owner & Manager

6 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Group Selection Experience:

Figure 14. Participants discussing creative activities. Authors image.

7 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Fig & Flowers brand is not clear to each

Figure 17. Fig & Flower skincare on display. Authors image.

Figure 18. Participants waiting for directions. Authors image.

Ice-Breaker: When is Your Birthday?

Facilitator announces instructions of the

Participants will make a single-file line of

Discuss which parts of the activity were easy,

Supplies & Resources:

10 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

The Fig & Flower Feeling

Facilitator announces instructions of the

One employee and one customer gather as

Write a word that describes the feeling of Fig

Present to the group which feelings were

Supplies & Resources:

11 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Who Are Our Customers?

Facilitator announces instructions of the

Participants are given an opportunity to

Partners will write characteristics and details

Introduce to the group who your persona is

Participants were given the opportunity to switch partners (so as to be dynamic

Examples of persona details that were given to participants:

12 | Facilitating Creative Thinking | Prepared by Lauren Peters | Winter 2015

Fig & Flower Creative Workshops DMGT 732

Fig & Flower Creative Workshops DMGT 732