l08

Which statement is wrong?

-maximum communication impact
In _______, Companies set the budget to achieve share of voice parity with compe
titors.
-Competitive parity method
It helping consumers evaluate the brand s perceived ability to meet current releva
nt need.
-Brand attitude
In _______ companies drive effectiveness from individualized presentation and f
eedback.
-PERSONAL COMMUNICATION CHANNEL
It is all about being able to convey information to people clearly and simply,
in a way that means things are understood and get done.
-COMMUNICATION SKILLS
Which Statement is wrong?
ADVERTIZING SALES PROMOTION
What is the possible objective behind company s need to connect with the customers
?
-ALL OF THE ABOVE
______ will tell what people think about a product or service.
______ will tell what people think about a product or service.
-BRAND ATTITUDE
Fostering the consumer s ability to recognize or recall the brand within the categ
ory, in sufficient detail to make a purchase is called ________.
-CREATE BRAND AWARENESS
What is the first step in developing effective communication?
-TARGET AUDIENCE
______ is generate and retrieve the brand in consumer s memory.
______ is generate and retrieve the brand in consumer s memory.
-BRAND AWARENESS
What is the first step in IMC process?
BEHAVIORAL DATA
It's about transmitting and receiving messages clearly, and being able to read y
our audience.
-COMMUNICATION SKILLS
It is the application of consistent brand messaging across both traditional and
non-traditional marketing channels and using different promotional methods to r
einforce each other.
-INTERGRATED MARKETING COMMUNICATION
In objective and task method, companies develop budgets by defining specific ob
jectives and estimating the _____ of performing them.
-COSTS
Which factors is not effective on marketing communication mix
Which factors is not effective on marketing communication mix?
BUYER
Which platform can not be used for Interactive Communication?
-MENU DESIGN
They are the way marketers translate their messages into specific communication.
-CREATIVE STRATEGY
What type of budget method the companies use when they set budget at what compan
ies think they can afford?
-AFFORDABLE
______ is correctly differentiate the brand consumers previously have been expos
ed to.
-BRAND AWARENESS
It moving customers to decide to purchase the brand or take purchase related act
ion.
-BRAND PURCHASE INTENSION

Which platform can be used for Graphic design?

-ALL OF THE ABOVE
Which platform can be used for Advertising Communication?
-ALL OF THE ABOVE
Which platform can not be used for Illustration Communication?
-PUBLICATION
: It is a specific group of people within the target market at which a product o
r the marketing message of a product is aimed.
-TARGET AUDIENCE
It is direct sale of goods and/or services in another country
-exporting
Which factor can be limitation for globalization
-all of the above
What are the four parties are involved in exporting
IMPORTER- GOVERNMENT
What are the pioneering costs for companies
ALL OF THE AQBOVE
It is marketing activities that are coordinated and integrated across multiple m
arkets
-GLOBAL MARKETING
Which one is not advantage for the company to be first mover in the market
-unknown
It involves two non-competing companies working together to cross-sell the othe
rs products or services in their home country.
-piggybacking
It is when you directly invest in facilities in a foreign market
-foreign direct investment
It is defined as the voluntary activities undertaken by a company to operate in
an economic, social and environmentally sustainable manner
-business ethics
Which one is the right objective for global marketing?
all of the above
Which is not correct reason for marketer to adopt the green marketing?
increase sale
he effects of consumerism are visible in the
all of the above
Which entry method to a foreign market has lowest risk
exporting
It is consists of two companies establishing a jointly-owned business
joint venture
allows another company in your target country to use your property.
licencing
What are the benefits,companies can gain by selling their products or services i
n another country?
all of the above

Which one not correct role for global manager?

decrease
It is an area of applied ethics which deals with the moral principles behind the
operation and regulation of marketing
markeing ethics
The majority of costs involved with exporting come from ____ expenses.
marketing
The best method for expanding Restaurant business globally is ______
fr