Colour Cosmetics in The Philippines

COLOUR COSMETICS IN THE
PHILIPPINES
Euromonitor International
July 2014
COLOUR COSMETICS IN THE PHILIPPINES
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 2
Category Data .............................................................................................................................. 3
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Sales of Colour Cosmetics by Category: Value 2008-2013.......................... 3

Sales of Colour Cosmetics by Category: % Value Growth 2008-2013 ......... 4
Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013........ 4
NBO Company Shares of Colour Cosmetics: % Value 2009-2013 .............. 5
LBN Brand Shares of Colour Cosmetics: % Value 2010-2013 ..................... 5
LBN Brand Shares of Eye Make-up: % Value 2010-2013 ............................ 6
LBN Brand Shares of Facial Make-up: % Value 2010-2013......................... 7
LBN Brand Shares of Lip Products: % Value 2010-2013 ............................. 8
LBN Brand Shares of Nail Products: % Value 2010-2013 ............................ 8
LBN Brand Shares of Premium Colour Cosmetics: % Value 20102013 ............................................................................................................. 9
Forecast Sales of Colour Cosmetics by Category: Value 2013-2018 ........... 9
Forecast Sales of Colour Cosmetics by Category: % Value Growth
2013-2018 .................................................................................................. 10
Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value
2013-2018 .................................................................................................. 10
Passport
COLOUR COSMETICS IN THE

PHILIPPINES
HEADLINES
Colour cosmetics registers slower current retail value growth of 3% in 2013
Typhoon Yolanda hampers distribution in stricken areas
Other facial make-up registers the strongest current retail value growth of 15%
Unit prices increase in all categories
Avon Cosmetics leads the industry and accounts for 38% of retail value sales
Colour cosmetics is expected to register a retail value CAGR of 4% at constant 2013 prices
over the forecast period
TRENDS
After double-digit retail value growth of 13% in current terms in colour cosmetics in 2012,
growth slowed to 3% in 2013. Generally, demand for the products continues to be robust. The
growing number of employed women in the country contributes to the increasing demand for
these products.
The growth of colour cosmetics was hampered by the effects of Typhoon Yolanda, which hit
the Philippines in November 2013. The devastation in Visayas affected both store based
retailers and direct sellers. For brands like Avon where more than 20% of direct selling agents
are from Visayas, the typhoon significantly weakened demand during the fourth quarter.
Other facial make-up eclipsed all categories with retail value sales growth of 15% in current
terms in 2013. This vibrant performance was driven by the increasing expansion of BB
creams in the Philippines. During 2013, well-known skin care brand Ponds launched its highly
advertised BB cream, which generated trial purchases by middle-income teens. With the
promise of giving coverage, sun protection, moisturising and even skin whitening, BB creams
are gaining popularity among consumers who are looking for a wide range of benefits from a
single product.
The local market for colour cosmetics is largely driven by product innovation. Manufacturers
continue to improve their products to keep customers interested and differentiate themselves
from competition. Market leader Avon Cosmetics Inc introduced True Color Technology,
assuring customers of more intense shades and colours which are true to what is shown on
the packaging. Aside from colours, the brands also develop products that offer moisturising
benefits. In order to educate consumers about make-up usage, Avons True Color Eye
Shadow Quads shade is numbered from one to four, which tells consumers the order of
application.
Mineral make-up continues to cater to a niche of more affluent buyers. These products are
taking a back seat as new innovations such as BB and CC creams gain popularity in the
Philippines. A number of CC creams were introduced in 2013 and are starting to generate
demand from more affluent urban women. Korean brands such as The Face Shop and Etude
House are among the most-sought brands in the local market.
Premium products accounted for 6% of retail value sales in colour cosmetics in 2013. While
most Filipinos settle for more affordable products, some are happy to spend more for
perceived product benefits. More affluent women buy premium brands, most of which are
Passport
imported. Premium products are perceived to be made of higher quality ingredients, offer
better benefits and be gentler on the skin.
Mass brands continued to dominate the market and registered better growth than premium
products. Manufacturers product innovations, and new technology and shades enabled them
to gain better positioning and compete with higher-priced products. Mass brands are also
instrumental in expanding the customer base to incorporate younger consumers.
COMPETITIVE LANDSCAPE
Direct selling giant Avon Cosmetics Inc led colour cosmetics in 2013 with retail value share of
38%. Avon has customers at all income levels through its wide range of colour cosmetics
brands that span facial make-up, lip products and eye make-up. The companys success is
also attributable to its wide network of direct selling agents that ensures nationwide
distribution of products. Avon also allows customers to pay by instalment, which is more
convenient for lower- and middle-income consumers. The companys investment in
advertising campaigns featuring high profile celebrities and product innovation also strongly
supports its market leadership.
Cosnova GmbH experienced the fastest growth at 191% in 2013. Its retail value sales
increased as consumers were attracted by its new product offerings. Unilever Philippines Incs
shares in colour cosmetics also improved in 2013 due to the launch of its new Ponds BB+
Cream, which achieved a promising performance during its first year.
Ever Bilena Cosmetics Inc and HBC Inc are the largest local players in the category. Ever
Bilena Cosmetics Inc ranked second with a retail value share of 22% in 2013. The company
appeals to more price conscious consumers, especially students and provincial buyers. HBC
Inc, on the other hand, distributes through its chain of beauty specialist retailers Home of
Beauty Exclusives and HBC Shop More. HBC Inc was aggressive in product promotion in
2013, which helped bolster sales.
Players continue to tap into the influence of the internet and social media in their product
promotions. Brands continue to send free products to bloggers for review and conduct
exclusive blogger events. Most women consult online reviews of colour cosmetics products
before purchases. Beauty bloggers conduct reviews and often demonstrate new products. In
a category where tri-media advertising is not often used, social media and the internet help
generate consumer awareness.
Both local and imported products entered the market in 2013. Premium US colour cosmetics
brand NYX opened four stores during the year. BYS, an Australian brand, was also
introduced and products are retailed in SM Department Stores. Another entrant was Happy
Skin, which promises to care for Filipino skin through special skin care ingredients such as
Japanese tea leaf, cherry blossom and argan oil, among others. This new product tries to
overcome the apprehension of Filipinos in using colour cosmetic products. One of the most
cited reasons why Filipinos do not use colour cosmetics is the notion that these products can
harm the skin. Happy Skin boasts of being developed from Japanese technology.
PROSPECTS
Colour cosmetics will remain among the most vibrant categories in beauty and personal care.
The category is expected to register a CAGR of 4% at constant 2013 prices over the forecast
period. It is expected that this growth will be aided by the expansion of colour cosmetics
customer base together with Filipino customers willingness to experiment with new looks
through the use of a wider range of colour cosmetics products.
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Generally, colour cosmetics will be supported by the vibrant economic growth in the country
over the next five years. As the economy grows, disposable income, especially in urban
areas, will also increase. The growing number of working women will also increase demand
for colour cosmetics. Furthermore, the growing acceptance of colour cosmetics among
younger Filipinos is indicative of good growth prospects in these demographics. Teens are
being exposed to beauty products at an earlier age and good looks will be strongly valued to
be socially accepted.
As Filipinos become more open to bolder, more vibrant hues and attempt different looks, the
category may also be driven by new product developments. Aside from investing in more
colours, Filipinos also value the techniques shared by manufacturers to create the looks that
they want. Packaging and labelling innovation that will allow customers to properly apply and
use products according to their desired look is over the forecast period.
Despite the acceptability of colour cosmetics in the country, Filipino women remain concerned
about the safety of using these products on their skin. Consumers want assurance that the
products they are using are gentle, safe and have no adverse effects. This gives opportunities
to manufacturers to create more natural colour cosmetics brands or emphasise the safety of
their products.
Other facial make-up is expected to register the strongest retail value CAGR of 9% at
constant 2013 prices over the forecast period due to demand for BB and CC creams. The
warm welcome for Ponds BB Cream in the Philippines signalled the expansion of other facial
make-up, with manufacturers seeking to attract middle- and lower-income consumers. It
should be noted that BB and CC creams used to appeal to more affluent customers but the
forecast period is expected to see increasing demand from middle- and lower-income
consumers with the availability of lower-priced brands.
Sales through the direct selling channel have always been negatively affected by positive
growth in the economy. It should be noted that direct selling does well during periods of
economic slowdown as consumers are attracted to the more flexible payment schemes
offered by sellers. With the expectation of good economic performance over the forecast
period, it is possible that sales from direct sellers such as Avon and Ever Bilena could decline
and give opportunities to brands offered in store based channels such as department stores
and supermarkets. The opening of more shopping malls over the forecast period will further
help increase shares of store-based brands. However, direct sellers are expected to continue
to account for a huge proportion of sales.
CATEGORY DATA
Table 1
Sales of Colour Cosmetics by Category: Value 2008-2013
PHP million
Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Eye Make-Up
Facial Make-Up
- Blusher/Bronzer/
Highlighter
- Foundation/Concealer
- Powder
2008
2009
2010
2011
2012
2013
930.9
207.0
614.4
87.8
21.7
2,022.9
437.8
1,075.7
223.6
737.3
92.2
22.7
2,175.7
464.0
1,159.4
237.0
803.7
95.4
23.4
2,364.3
489.6
1,322.7
274.4
925.0
99.2
24.0
2,658.8
514.0
1,423.0
295.0
999.0
104.2
24.8
2,911.2
547.4
1,416.9
300.9
984.0
107.8
24.1
3,031.1
572.1
653.1
850.9
702.1
923.2
772.3
1,010.9
884.3
1,162.5
968.3
1,273.0
1,007.0
1,311.1
- Other Facial Make-Up

Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Other Lip Products
Nail Products
- Nail Polish
- Nail Treatments/
Strengthener
- Polish Remover
- Other Nail Products
Colour Cosmetics
Source:
Passport
81.1
1,715.8
392.3
174.4
1,094.2
55.0
293.3
205.5
7.9
86.4
1,862.9
431.5
177.6
1,198.1
55.7
285.4
198.7
7.6
91.6
2,014.8
472.5
179.9
1,306.0
56.5
229.9
143.9
7.3
98.0
2,014.3
496.1
182.6
1,278.5
57.1
253.8
167.4
7.2
122.5
2,445.1
550.2
200.1
1,636.5
58.3
282.7
190.7
7.5
140.9
2,532.0
572.2
210.1
1,690.5
59.2
310.4
212.6
7.8
77.3
2.6
4,962.9
76.6
2.5
5,399.7
76.2
2.5
5,768.4
76.6
2.5
6,249.6
81.9
2.6
7,062.0
87.2
2.7
7,290.4
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2
Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
% current value growth
Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Eye Make-Up
Facial Make-Up
- Blusher/Bronzer/Highlighter
- Powder
Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
Nail Products
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
Colour Cosmetics
Source:
2012/13
2008-13 CAGR
2008/13 Total
-0.4
2.0
-1.5
3.5
-2.9
4.1
4.5
4.0
3.0
15.0
3.6
4.0
5.0
3.3
1.5
9.8
11.5
4.0
6.5
5.0
3.2
8.8
7.8
9.9
4.2
2.1
8.4
5.5
9.0
9.0
11.7
8.1
7.8
3.8
9.1
1.5
1.1
0.7
-0.2
2.4
1.0
8.0
52.2
45.4
60.2
22.8
10.9
49.8
30.7
54.2
54.1
73.6
47.6
45.9
20.5
54.5
7.6
5.8
3.5
-0.8
12.8
5.1
46.9
Table 3
Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
% retail value rsp
Premium
Mass
Total
Source:
2008
2009
2010
2011
2012
2013
6.3
93.7
100.0
6.3
93.8
100.0
6.2
93.8
100.0
6.2
93.8
100.0
6.1
93.9
100.0
6.1
93.9
100.0
Table 4
NBO Company Shares of Colour Cosmetics: % Value 2009-2013
% retail value rsp

Company
Avon Cosmetics Inc
Ever Bilena Cosmetics Inc
L'Oral Philippines Inc
Mary Kay Philippines Inc
Revlon Inc
Procter & Gamble
Philippines Inc
HBC Inc
LG Household & Health
Care Ltd
Tupperware Brands
Philippines Inc
VMV Group
JVS Worldwide Inc
St Essence Mfg Corp
Jemica Cosmetics Mfg Inc
Chic Centre Corp
Vibelle Mfg Corp
Unilever Philippines Inc
Del Pharmaceuticals Inc
American International
Industries
Shiseido Co Ltd
Johnson & Johnson
(Philippines) Inc
Cosnova GmbH
Kateenson Industries
Este Lauder Cos Inc
Kanebo Cosmetics Inc
Fuller Life Direct
Selling Philippines, Inc
Sara Lee Direct Selling
Philippines, Inc
Faceshop Co Ltd, The
Others
Total
Source:
Passport
2009
2010
2011
2012
2013
41.2
16.0
6.2
3.9
2.9
3.4
41.7
17.0
6.3
3.8
3.0
3.4
42.4
17.8
6.3
3.8
2.9
3.3
39.9
21.3
6.1
3.7
2.8
3.2
37.8
21.8
6.7
3.8
3.0
2.9
2.5
1.7
2.6
1.8
2.7
1.9
2.7
1.9
2.9
2.3
2.2
2.2
2.2
2.1
2.1
1.9
1.8
1.2
1.3
1.3
1.1
0.9
0.8
-
1.9
1.8
1.2
1.2
1.2
0.9
0.9
0.7
-
1.9
1.8
1.2
1.2
1.1
0.9
0.9
0.7
0.5
1.8
1.7
1.2
1.2
1.1
0.9
0.8
0.6
0.6
1.9
1.8
1.2
1.2
1.1
0.9
0.9
0.7
0.7
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.1
0.1
0.1
-
0.1
0.1
0.1
-
0.1
0.1
0.1
-
0.1
0.1
0.1
0.0
-
0.3
0.1
0.1
0.1
-
8.5
100.0
7.2
100.0
5.6
100.0
5.4
100.0
4.8
100.0
Table 5
LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
% retail value rsp

Brand
Company
2010
2011
2012
2013
Simply Pretty
AVON Color
Ever Bilena
Advance
Maybelline
Careline
Mary Kay
Revlon
Avon Cosmetics Inc

Avon Cosmetics Inc
Revlon Inc
21.9
18.9
9.8
3.4
3.9
3.9
3.4
3.0
23.1
18.9
10.3
3.7
3.9
3.8
3.4
2.9
20.4
19.4
12.0
5.5
3.9
3.8
3.3
2.8
20.0
17.9
12.4
5.3
4.3
4.2
3.5
3.0
San-San
The Face Shop
HBC Inc
Care Ltd
Procter & Gamble
Philippines Inc
VMV Group
JVS Worldwide Inc
Tupperware Brands
Philippines Inc
St Essence Mfg Corp
Vibelle Mfg Corp
Procter & Gamble
Philippines Inc
Industries
Chic Centre Corp
Chic Centre Corp
Shiseido Co Ltd
Johnson & Johnson
(Philippines) Inc
St Essence Mfg Corp
Cosnova GmbH
Avon Cosmetics Inc
Max Factor
L'Oral Paris
VMV
The Body Shop
Colour Collection
Nichido
Fashion 21
Caronia
Pond's
Cover Girl
Sally Hansen
China Glaze
Chic
Bobbie
MK Signature
Shiseido
Johnson's
Aido
Essence
Caress
Avon Solutions
Others
Total
Source:
Passport
2.6
1.8
2.7
1.9
2.7
1.9
2.9
2.3
2.6
2.6
2.4
2.1
1.8
1.9
1.8
1.4
1.8
1.9
1.8
1.4
1.7
1.8
1.7
1.3
1.9
1.9
1.8
1.4
1.2
1.0
0.9
0.9
0.8
1.2
1.0
0.9
0.9
0.8
1.2
0.9
0.9
0.8
0.8
1.2
1.0
0.9
0.9
0.8
0.7
-
0.7
0.5
0.6
0.6
0.7
0.7
0.6
0.6
0.4
0.4
0.3
0.6
0.6
0.4
0.4
0.3
0.5
0.5
0.4
0.4
0.2
0.6
0.6
0.4
0.4
0.3
0.3
0.1
0.2
9.5
100.0
0.3
0.1
0.2
7.3
100.0
0.2
0.1
0.1
0.0
7.0
100.0
0.2
0.2
0.1
6.5
100.0
Table 6
LBN Brand Shares of Eye Make-up: % Value 2010-2013
% retail value rsp

Brand
AVON Color
Ever Bilena
Simply Pretty
Maybelline
Advance
Max Factor
The Body Shop
The Face Shop
Revlon
Colour Collection
L'Oral Paris
Mary Kay
Careline
San-San
Cover Girl
Nichido
Company
2010
2011
2012
2013
Avon Cosmetics Inc

Avon Cosmetics Inc
Procter & Gamble
Philippines Inc
JVS Worldwide Inc
Care Ltd
Revlon Inc
Tupperware Brands
Philippines Inc
HBC Inc
Procter & Gamble
Philippines Inc
27.5
14.0
16.1
4.0
2.5
3.3
30.8
13.1
18.1
3.8
2.8
3.0
29.9
14.9
16.6
3.9
4.0
3.0
30.4
17.2
14.1
4.4
3.5
3.2
2.4
1.7
2.2
1.7
2.2
1.7
2.3
2.0
2.0
1.9
1.8
1.8
1.8
1.8
2.0
1.9
1.9
1.7
3.3
1.1
1.3
1.8
1.5
2.5
1.3
1.2
1.8
1.5
2.0
1.4
1.2
1.9
1.6
1.5
1.5
1.3
0.9
0.8
0.8
0.9
Fashion 21
Essence
Shiseido
Aido
Catrice
Mac
Kanebo
The Face Shop
Colour Collection
St Essence Mfg Corp

Cosnova GmbH
Shiseido Co Ltd
St Essence Mfg Corp
Cosnova GmbH
Este Lauder Cos Inc
Fuller Life Direct
Philippines, Inc
Colour Collection
Others
Total
Source:
Passport
0.6
0.4
0.3
0.1
0.1
-
0.5
0.3
0.3
0.1
0.1
-
0.5
0.2
0.3
0.3
0.1
0.1
-
0.6
0.4
0.4
0.3
0.2
0.1
0.1
-
12.8
100.0
10.2
100.0
10.0
100.0
8.2
100.0
Table 7
LBN Brand Shares of Facial Make-up: % Value 2010-2013
% retail value rsp

Brand
Simply Pretty
Advance
Ever Bilena
AVON Color
Careline
Maybelline
Mary Kay
Max Factor
Revlon
The Face Shop
San-San
VMV
Pond's
L'Oral Paris
The Body Shop
Nichido
Colour Collection
MK Signature
Fashion 21
Johnson's
Shiseido
Clean & Clear Face
Powder
Aido
Cover Girl
Essence
Mac
Avon Solutions
Colour Collection
Neutrogena
Company
2010
2011
2012
2013
Avon Cosmetics Inc

Avon Cosmetics Inc
Procter & Gamble
Philippines Inc
Revlon Inc
Care Ltd
HBC Inc
VMV Group
JVS Worldwide Inc
Tupperware Brands
Philippines Inc
St Essence Mfg Corp
Johnson & Johnson
(Philippines) Inc
Shiseido Co Ltd
Johnson & Johnson
(Philippines) Inc
St Essence Mfg Corp
Procter & Gamble
Philippines Inc
Cosnova GmbH
Este Lauder Cos Inc
Avon Cosmetics Inc
Fuller Life Direct
Johnson & Johnson
(Philippines) Inc
26.8
6.7
11.0
9.2
5.4
4.5
3.8
4.7
29.2
7.0
10.8
7.9
5.3
4.5
3.6
4.5
25.7
11.3
10.3
7.5
5.9
4.6
3.5
4.4
24.4
11.0
10.9
7.4
6.5
5.1
3.6
3.6
3.3
2.1
3.1
2.3
3.1
2.5
3.2
3.0
2.6
3.0
2.1
1.9
1.9
1.3
1.2
2.7
2.8
2.0
1.9
1.8
1.2
1.2
2.7
2.8
1.9
1.9
1.7
1.2
1.0
2.8
2.8
2.1
2.0
1.8
1.2
1.0
1.0
1.0
0.6
0.9
0.9
0.6
0.9
0.9
0.6
0.9
0.9
0.6
0.4
0.3
0.4
0.3
0.4
0.3
0.4
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.6
-
0.1
0.4
-
0.0
0.1
0.1
-
0.1
0.1
-
Colour Collection

Philippines, Inc
Others
Total
Source:
4.1
100.0
4.2
100.0
4.3
100.0
3.6
100.0
Table 8
LBN Brand Shares of Lip Products: % Value 2010-2013
% retail value rsp

Brand
AVON Color
Simply Pretty
Ever Bilena
Mary Kay
Maybelline
San-San
Careline
Revlon
VMV
L'Oral Paris
The Body Shop
Colour Collection
Nichido
Cover Girl
Fashion 21
The Face Shop
Shiseido
Aido
Mac
Kanebo
Advance
The Face Shop
Colour Collection
Max Factor
Colour Collection
Company
2010
2011
2012
2013
Avon Cosmetics Inc

Avon Cosmetics Inc
HBC Inc
Revlon Inc
VMV Group
JVS Worldwide Inc
Tupperware Brands
Philippines Inc
Procter & Gamble
Philippines Inc
St Essence Mfg Corp
Care Ltd
Shiseido Co Ltd
St Essence Mfg Corp
Este Lauder Cos Inc
Fuller Life Direct
Procter & Gamble
Philippines Inc
Philippines, Inc
27.6
21.8
6.6
4.5
3.4
3.4
2.7
2.8
1.9
1.8
1.7
1.4
28.1
21.2
9.0
4.8
3.7
3.8
3.0
2.9
2.0
1.9
1.7
1.6
29.7
18.6
13.6
4.5
3.5
3.6
2.7
2.8
1.9
1.8
1.6
1.5
25.5
20.5
13.0
4.7
3.8
3.8
3.2
2.9
2.0
1.9
1.7
1.6
1.5
1.3
1.6
1.4
1.4
1.3
1.5
1.4
1.4
0.9
1.4
1.1
1.3
0.9
1.4
1.1
0.4
0.3
0.2
0.1
0.3
-
0.4
0.3
0.2
0.1
0.3
-
0.4
0.3
0.2
0.1
0.2
-
0.4
0.3
0.2
0.1
0.0
-
14.0
100.0
9.5
100.0
8.3
100.0
8.9
100.0
Others
Total
Source:
Passport
Table 9
LBN Brand Shares of Nail Products: % Value 2010-2013
% retail value rsp

Brand
Caronia
Sally Hansen
China Glaze
Company
2010
2011
2012
2013
Vibelle Mfg Corp

Industries
23.5
18.3
-
21.9
16.7
11.3
21.5
16.1
14.8
21.6
16.0
15.4
Chic
Bobbie
The Face Shop
Chic Centre Corp

Chic Centre Corp
Care Ltd
Revlon Inc
HBC Inc
Cosnova GmbH
Tupperware Brands
Philippines Inc
Cosnova GmbH
Avon Cosmetics Inc
Fuller Life Direct
Philippines, Inc
Vibelle Mfg Corp
Revlon
Caress
San-San
Essence
Ever Bilena
Careline
Colour Collection
Catrice
Mary Kay
Maybelline
Avon
The Face Shop
Colour Collection
L'Oral Paris
Colour Collection
Queenie
Others
Total
Source:
16.0
15.1
6.2
14.5
13.7
6.3
13.7
13.4
6.4
13.6
13.3
6.5
5.5
3.3
2.4
3.2
1.6
0.6
5.0
3.0
2.3
1.5
1.4
0.5
4.9
2.9
2.1
0.6
0.9
1.2
0.5
4.9
2.9
2.1
1.0
0.6
0.5
0.5
0.1
2.6
-
0.1
0.4
-
0.1
-
0.2
0.1
-
1.6
100.0
1.3
100.0
0.9
100.0
0.9
100.0
Table 10
LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
% retail value rsp

Brand
VMV
Shiseido
Mac
Kanebo
Others
Total
Source:
Passport
Company
2010
2011
2012
2013
VMV Group
Shiseido Co Ltd
Este Lauder Cos Inc
30.5
6.2
2.0
0.9
60.3
100.0
30.1
6.2
2.0
0.9
60.9
100.0
29.4
6.0
1.9
0.8
61.9
100.0
31.0
6.4
2.0
0.9
59.8
100.0
Table 11
Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
PHP million
Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Eye Make-Up
Facial Make-Up
- Blusher/Bronzer/
Highlighter
- Powder
2013
2014
2015
2016
2017
2018
1,416.9
300.9
984.0
107.8
24.1
3,031.1
572.1
1,441.1
304.3
1,003.4
109.4
24.0
3,139.5
588.8
1,492.7
308.4
1,049.3
110.7
24.3
3,271.3
603.9
1,563.2
314.6
1,111.0
112.9
24.7
3,416.8
619.3
1,651.7
322.7
1,188.0
115.7
25.3
3,575.4
635.0
1,756.9
332.2
1,279.7
119.0
26.0
3,746.0
650.4
1,007.0
1,311.1
1,040.0
1,354.7
1,088.4
1,408.3
1,145.5
1,466.3
1,210.9
1,528.5
1,284.5
1,594.4

Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
Nail Products
- Nail Polish
- Nail Treatments/
Strengthener
- Polish Remover
Colour Cosmetics
Source:
Passport
140.9
2,532.0
572.2
210.1
1,690.5
59.2
310.4
212.6
7.8
156.0
2,596.7
572.9
210.0
1,755.4
58.3
328.7
227.8
7.9
170.7
2,688.9
580.7
210.4
1,840.9
56.8
344.5
240.9
7.9
185.8
2,796.4
591.3
212.5
1,936.7
56.0
360.1
253.6
8.0
201.1
2,917.0
604.2
215.1
2,042.2
55.4
375.8
265.9
8.2
216.7
3,049.2
619.3
218.4
2,156.4
55.1
391.2
277.9
8.3
87.2
2.7
7,290.4
90.3
2.8
7,505.9
92.9
2.8
7,797.4
95.7
2.8
8,136.6
98.9
2.8
8,519.9
102.2
2.9
8,943.3
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 12
Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
% constant value growth

2013-18 CAGR
2013/18 TOTAL
4.4
2.0
5.4
2.0
1.5
4.3
2.6
5.0
4.0
9.0
3.8
1.6
0.8
5.0
-1.4
4.7
5.5
1.3
3.2
1.0
4.2
24.0
10.4
30.0
10.4
7.8
23.6
13.7
27.6
21.6
53.8
20.4
8.2
4.0
27.6
-6.8
26.0
30.7
6.7
17.2
5.1
22.7
Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Other Eye Make-Up
Facial Make-Up
- Blusher/Bronzer/Highlighter
- Powder
Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
Nail Products
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
Colour Cosmetics
Source:
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 13
Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 20132018
% retail value rsp
Premium
Mass
Total
Source:
2013
2014
2015
2016
2017
2018
6.1
93.9
100.0
6.0
94.0
100.0
5.1
94.9
100.0
5.0
95.0
100.0
5.0
95.0
100.0
5.0
95.0
100.0
10
Passport
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Colour Cosmetics in The Philippines

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Colour Cosmetics in The Philippines

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COLOUR COSMETICS IN THE

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LIST OF CONTENTS AND TABLES

Sales of Colour Cosmetics by Category: Value 2008-2013.......................... 3

COLOUR COSMETICS IN THE PHILIPPINES

COLOUR COSMETICS IN THE

COLOUR COSMETICS IN THE PHILIPPINES

COLOUR COSMETICS IN THE PHILIPPINES

Sales of Colour Cosmetics by Category: Value 2008-2013

COLOUR COSMETICS IN THE PHILIPPINES

- Other Facial Make-Up

Sales of Colour Cosmetics by Category: % Value Growth 2008-2013

% current value growth

Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013

% retail value rsp

COLOUR COSMETICS IN THE PHILIPPINES

NBO Company Shares of Colour Cosmetics: % Value 2009-2013

% retail value rsp

LBN Brand Shares of Colour Cosmetics: % Value 2010-2013

% retail value rsp

Avon Cosmetics Inc

COLOUR COSMETICS IN THE PHILIPPINES

LBN Brand Shares of Eye Make-up: % Value 2010-2013

% retail value rsp

Avon Cosmetics Inc

COLOUR COSMETICS IN THE PHILIPPINES

St Essence Mfg Corp

LBN Brand Shares of Facial Make-up: % Value 2010-2013

% retail value rsp

Avon Cosmetics Inc

COLOUR COSMETICS IN THE PHILIPPINES

Sara Lee Direct Selling

LBN Brand Shares of Lip Products: % Value 2010-2013

% retail value rsp

Avon Cosmetics Inc

LBN Brand Shares of Nail Products: % Value 2010-2013

% retail value rsp

Vibelle Mfg Corp

COLOUR COSMETICS IN THE PHILIPPINES

Chic Centre Corp

LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013

% retail value rsp

Forecast Sales of Colour Cosmetics by Category: Value 2013-2018

COLOUR COSMETICS IN THE PHILIPPINES

- Other Facial Make-Up

Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018

% constant value growth

Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 20132018

% retail value rsp

COLOUR COSMETICS IN THE PHILIPPINES

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