Skin Care in The Philippines

SKIN CARE IN THE PHILIPPINES
Euromonitor International
July 2014
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 3
Category Data .............................................................................................................................. 4
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Sales of Skin Care by Category: Value 2008-2013 ...................................... 4

Sales of Skin Care by Category: % Value Growth 2008-2013 ..................... 4
Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: %
Value Breakdown 2008-2013 ....................................................................... 4
Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening:
% Value Breakdown 2008-2013 ................................................................... 5
Sales of Facial Moisturisers by Skin Whitening vs Non-Skin
Whitening: % Value Breakdown 2008-2013 ................................................. 5
Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: %
Value Breakdown 2008-2013 ....................................................................... 5
Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value
Breakdown 2008-2013 ................................................................................. 5
NBO Company Shares of Skin Care: % Value 2009-2013 ........................... 6
LBN Brand Shares of Skin Care: % Value 2010-2013 ................................. 6
LBN Brand Shares of Facial Moisturisers: % Value 2010-2013 ................... 7
LBN Brand Shares of Anti-agers: % Value 2010-2013 ................................. 8
LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 20102013 ............................................................................................................. 9
LBN Brand Shares of General Purpose Body Care: % Value 20102013 ............................................................................................................. 9
LBN Brand Shares of Premium Skin Care: % Value 2010-2013 ................ 10
Forecast Sales of Skin Care by Category: Value 2013-2018 ..................... 10
Forecast Sales of Skin Care by Category: % Value Growth 2013-2018..... 11
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HEADLINES
Skin care increases by 4% in current retail value terms to Ps32.2 billion in 2013
Products with added-value benefits perform best
Facial cleansing wipes registers the strongest current retail value growth of 9%
Unit prices increase by 2% on average
Unilever Philippines Inc maintains market leadership with 29% of retail value sales
Skin care is expected to register a retail value CAGR of 2% at constant 2013 prices over the
forecast period
TRENDS
Skin care lags behind hair care as the largest beauty and personal care category in the
Philippines. The category registered current retail value growth of 4% to reach Ps32.2 billion
in 2013. Skin care demand was driven by the expansion of the customer base coupled with
Filipinos interest in more products for their skin care regimen. Manufacturers achieved some
success in encouraging younger consumers to try out skin care products by launching
variants which are specifically formulated for teens and using teen ambassadors. Meanwhile,
more affluent consumers are augmenting their skin care regimen with more products.
Skin care benefited from the better economic performance experienced during the year. It
should be noted that the economy in the Philippines reported above-average GDP growth in
the first three quarters, which boosted consumer spending. However, this was slightly
dampened by the effects of the typhoon that hit Visayas in the last quarter, which crippled the
distribution of direct selling brands like Avon Cosmetics Inc and slowed down the performance
of huge categories such as facial moisturisers, liquid/cream/gel/bar cleansers, and general
purpose body care.
Facial cleansing wipes reported a stellar performance with current retail value growth of 9% in
2013. Facial cleansing wipes are still new in the market but the customer base is increasing
as demand for convenience products is growing. Filipino consumers appreciate the
convenience of having a clean face anywhere through the use of facial cleansing wipes.
Better distribution of the products through the opening up of more supermarkets and health
and beauty retailers also help boost sales.
Premium skin care products accounted for 9% of retail value sales in 2013. Premium skin
care brands are challenged by the increasing presence of masstige products that claim to be
more efficient than standard products with a lower price tag. Masstige products are often from
trusted mass brands, which instils confidence in these products. Premium brands higher price
continues to limit their customer base to more affluent urban buyers.
Whitening remains the most important benefit that consumers look for in skin care products
both in facial care and body care brands. Having a fair skin is considered important to being
physically attractive. Thus, most general purpose body care brands such as Avon, Skin White,
Nivea and Vaseline are all positioned for skin whitening. Among facial care products, Ponds
is the largest whitening brand through its leadership in liquid/cream/gel/bar cleansers and
facial moisturisers. Whitening is sought by younger and more mature consumers.
Across facial care, skin whitening products have the deepest penetration in facial
moisturisers, where 65% of products sold in 2013 were infused with ingredients that claim to
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whiten skin. The most popular skin whitening ingredients include Vitamin B3 for Ponds,
papaya extract for Skin White and Olay, and glutathione for brands such as Belo. On the
other hand, anti-agers had the smallest proportion of skin whitening brands in 2013, estimated
at 6%. Instead, most of these products often claim to make consumers years younger by
preventing wrinkles and sun spots, and maintaining skin elasticity.
Dermocosmetic/pharma brands are unpopular in the local market. Though imported brands
such as Aveeno, Eucerin, and Vichy are available in the Philippines, sales are often limited to
more affluent buyers who have more sensitive skin. The largest brands in the country might
be lower priced Neutrogena and Cetaphil. Cetaphil launched its first ever television
commercial in 2013, which helped it gain consumer awareness and bolster sales of its
general purpose body care brand.
Concentrated serums such as Olay Regenerist are available. Most of the brands are premium
and masstige and command above-average prices. This limits the market for these products
to a small niche of more affluent buyers. Eye serums are also available but are not popular. It
should be noted that compared to their Western counterparts, Filipinos main concern when
ageing is not wrinkles but sun spots.
COMPETITIVE LANDSCAPE
Unilever Philippines Inc maintained its market leadership in skin care with 29% of retail value
sales in 2013. Its portfolio of strong brands includes Ponds, Olay, Dove and Vaseline.
Unilever Philippines Inc continued to capitalise on its strong financial muscle that enables it to
invest in advertising campaigns that feature high-profile celebrities, and research and
development that harness the power of state-of-the-art technology for its products. The
company continued to enhance its product line with exciting and more efficient products which
are endorsed by popular celebrities.
Avon Cosmetics Inc ranked second thanks to its top selling brands Avon Skin So Soft, Avon
Naturals and Avon Lotion. While Unilever Philippines Inc leads in facial care, Avon Cosmetics
Incs success is derived from its strong position in body care. The company led the Ps11.5
billion general purpose body care market where it accounted for 25% of total retail sales in
2013. The direct sellers brands are preferred by lower- and middle-income consumers in the
provincial areas who appreciate the flexible payment scheme that it offers.
Multinationals contribute a greater proportion of skin care sales than their domestic
counterparts. Among all domestic players, only Splash Corp has a significant retail value
share. Splash Corp is the manufacturer of Skin White, Maxi-Peel, Extract, Biolink, and
Extraderm, all of which are positioned as whitening products. Splash Corps competitive edge
is its lower pricing strategy that appeals to price-sensitive buyers. The company introduced a
reformulation of its SkinWhite line in 2013 and enhanced its distribution to improve its
presence in traditional grocery channels. These strategies helped bolster its sales.
Beiersdorf AG took a step further in improving the whitening efficacy of its product. The
company introduced the first-ever whitening body serum in the Philippines. Nivea UV
Whitening Serum is infused with 95% Vitamin C purity for whiter skin and SPF 25 PA++ for
sun protection.
Whitening continued to evolve in order to suit the preference of the local market. Filipinos are
known to seek a fairer complexion but recent studies show that buyers are not satisfied with
pale white skin but are looking for a rosy white glow. In 2013, Ponds, the market leader in
skin care, launched another whitening innovation which promises not just rosy white skin but
translucent, reminiscent of Korean pop star, skin. Ponds newest product line is formulated
with saffron and Korean ginseng to give that flawless white, rosy, and translucent skin.
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Premium brand Clarins also launched its White Plus Total Luminescent line, which promises
not just whitening and spot correcting but a rosy white glow of healthier skin.
Skin care manufacturers are harnessing the power of technology to gain brand awareness,
directly interact with and strengthen relationships with buyers. Online campaigns and
presence in social media complement the traditional tri-media advertising strategies of
players. It should be noted that even though companies promote products via radio and
television, they often refer to their Facebook, YouTube and Twitter pages. The internet is
emerging as an important touch point that allows players to deliver holistic marketing
campaigns. The use of beauty bloggers for product reviews, the organisation of blogger
events and exclusive Facebook contests were prominent in 2013.
PROSPECTS
Skin care will remain the second largest category in the beauty and personal care industry
after hair care. By the end of 2018, the category is expected to be worth Ps35.7 billion. The
category is expected to register a retail value CAGR of 2% at constant 2013 prices over the
forecast period. The category will be driven by Filipinos desire to have a fairer and whiter
complexion which is perceived to be important in order to be considered beautiful.
The category will also take advantage of younger consumers growing interest in skin care
products. Women in the country are using skin care products at a younger age while teens
are being taught to take care of their skin and are more conscious of their looks. This trend
could highlight the importance of sachets in the local market in order to capture the demand
among this lower-income group. Manufacturers, especially in liquid/cream/gel/bar cleansers,
facial moisturisers, and general purpose body care, are expected to introduce more products
geared towards this market.
Coinciding with the focus on the younger market will be efforts to increase the customer base
for anti-ageing products. Market leaders Olay and Ponds are both working on promoting their
products via tri-media campaigns and the internet. The use of these promotional activities,
coupled with the expected investment in new product developments, will stimulate growth in
mass anti-agers. The availability of smaller packages and more affordable variants also
helped expand the customer base for mass anti-agers, which is expected to register skin
cares strongest retail value CAGR of 5% at constant 2013 prices over the forecast period.
Premium products will continue to appeal to the niche of more affluent buyers. Despite the
increase in disposable incomes expected over the forecast period, premium products will gain
patronage only among urban buyers because of the constraints of price and distribution. Mass
brands will benefit from the vibrant economic performance of the Philippines. Since the
upscale market is more deeply penetrated, opportunities abound among middle- and lowerincome consumers who are not using or are using a limited number of skin care products.
The category will benefit from the popularity of internet technology among Filipino women.
Online advertisements and campaigns are expected to complement traditional means of
promotion. Aside from social networking sites like Facebook and Twitter and bloggers,
manufacturers will increasingly use YouTube advertisements and company released videos.
For instance, Procter & Gamble supplements its television advertisements by referring
consumers to its YouTube channel where it posts videos featuring celebrities promoting its
products. Since air time is not limited on YouTube, manufacturers are able to make longer
promotional materials and videos through the online channel.
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CATEGORY DATA
Table 1
Sales of Skin Care by Category: Value 2008-2013
PHP million
Body Care
- Firming/AntiCellulite Body Care
- General Purpose Body
Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Facial Moisturisers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
2008
2009
2010
2011
2012
2013
8,255.1
429.3
9,212.1
408.2
10,505.6
384.1
10,991.1
363.3
11,334.1
364.5
11,504.2
379.2
7,825.7
8,804.0
10,121.5
10,627.8
10,969.5
11,125.0
15,450.5
138.3
87.4
2,537.5
4,158.1
331.9
2,847.3
5,350.0
257.2
257.2
23,962.8
16,015.2
132.5
93.2
2,627.0
4,345.2
370.2
3,016.9
5,430.1
264.9
264.9
25,492.3
17,538.0
145.7
104.2
2,874.9
4,722.0
430.1
3,383.7
5,877.4
280.8
280.8
28,324.4
18,411.5
150.1
112.0
3,015.9
4,958.1
448.1
3,550.7
6,176.7
272.4
272.4
29,675.0
19,480.1
145.2
117.5
3,162.0
5,271.1
495.2
3,753.0
6,536.2
257.4
257.4
31,071.6
20,450.6
153.9
120.1
3,341.7
5,644.5
519.9
3,874.9
6,795.6
252.3
252.3
32,207.1
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2
Sales of Skin Care by Category: % Value Growth 2008-2013
% current value growth
Body Care
- Firming/Anti-Cellulite Body Care
- General Purpose Body Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
2012/13
2008-13 CAGR
2008/13 Total
1.5
4.0
1.4
5.0
6.0
2.2
5.7
7.1
5.0
3.2
4.0
-2.0
-2.0
3.7
6.9
-2.5
7.3
5.8
2.2
6.6
5.7
6.3
9.4
6.4
4.9
-0.4
-0.4
6.1
39.4
-11.7
42.2
32.4
11.3
37.5
31.7
35.7
56.7
36.1
27.0
-1.9
-1.9
34.4
Table 3
Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value

Breakdown 2008-2013
% retail value rsp

2008
2009
2010
2011
2012
2013
Skin Whitening
Non-Skin Whitening
Total
Source:
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28.0
72.0
100.0
29.0
71.0
100.0
30.0
70.0
100.0
31.0
69.0
100.0
32.0
68.0
100.0
33.0
67.0
100.0
Table 4
Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value

Breakdown 2008-2013
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
2013
42.0
58.0
100.0
44.0
56.0
100.0
45.0
55.0
100.0
46.0
54.0
100.0
47.0
53.0
100.0
48.0
52.0
100.0
Table 5
Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: %

Value Breakdown 2008-2013
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
2013
62.0
38.0
100.0
64.0
36.0
100.0
64.5
35.5
100.0
64.7
35.3
100.0
64.9
35.1
100.0
65.0
35.0
100.0
Table 6
Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value

Breakdown 2008-2013
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
2013
7.0
93.0
100.0
6.5
93.5
100.0
6.5
93.5
100.0
6.5
93.5
100.0
6.5
93.5
100.0
6.6
93.4
100.0
Table 7
Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value

Breakdown 2008-2013
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
2013
20.0
80.0
100.0
21.0
79.0
100.0
21.5
78.5
100.0
21.7
78.3
100.0
21.9
78.1
100.0
22.0
78.0
100.0
Table 8
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NBO Company Shares of Skin Care: % Value 2009-2013
% retail value rsp

Company
Unilever Philippines Inc
Avon Cosmetics Inc
Splash Corp
Beiersdorf AG
Procter & Gamble
Philippines Inc
Este Lauder Cos Inc
L'Oral Philippines Inc
Nu Skin Enterprises
Philippines Inc
Mary Kay Philippines Inc
Kao Brands Co
Johnson & Johnson
(Philippines) Inc
Elizabeth Arden Inc
Dermpharma Inc
Amway Philippines LLC
JVS Worldwide Inc
St Ives SA, Laboratoires
Tupperware Brands
Philippines Inc
Shiseido Co Ltd
Ever Bilena Cosmetics Inc
Kanebo Cosmetics Inc
Wyeth Consumer
Healthcare Inc
Clarins SA
Colgate-Palmolive
Philippines Inc
LG Household & Health
Care Ltd
Stiefel Philippines Inc
Ascendia Brands Inc
Galderma Philippines Inc
UHS Essential Health
Philippines Inc
Blistex Inc
Del Pharmaceuticals Inc
Sara Lee Philippines Inc
Cosmetique Asia
Others
Total
Source:
2009
2010
2011
2012
2013
15.8
14.5
8.5
7.4
4.5
27.5
14.5
8.2
8.4
4.5
27.4
12.0
8.5
8.5
4.6
28.1
11.8
8.7
8.5
4.7
28.9
10.6
8.8
8.6
5.0
3.0
1.9
0.6
3.0
1.9
0.9
3.1
2.3
1.3
3.2
2.6
1.5
3.4
2.7
1.5
1.5
1.8
2.5
1.5
1.6
2.4
1.5
1.6
2.3
1.4
1.4
1.8
1.4
1.4
1.4
1.0
1.2
0.9
1.1
0.8
2.0
1.0
1.1
0.9
1.0
0.8
1.9
1.0
1.1
0.9
1.1
0.8
1.9
1.1
1.1
1.0
1.0
0.7
1.3
1.2
1.1
1.0
1.0
0.7
0.6
0.4
0.2
0.4
0.3
0.4
0.2
0.4
0.3
0.4
0.1
0.4
0.3
0.4
0.4
0.4
0.3
0.5
0.4
0.4
0.4
0.3
-
0.3
-
0.3
0.4
0.4
0.3
0.4
0.4
0.2
0.2
0.2
0.2
0.3
0.2
0.2
0.1
0.1
0.2
0.2
0.1
0.1
0.2
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.1
0.1
0.1
0.2
0.1
12.2
0.4
15.9
100.0
0.1
0.1
16.2
100.0
0.2
0.1
17.2
100.0
0.2
0.1
16.8
100.0
0.1
0.1
17.5
100.0
Table 9
LBN Brand Shares of Skin Care: % Value 2010-2013
% retail value rsp

Brand
Company
2010
2011
2012
2013
Pond's
12.4
12.5
12.8
13.3
Eskinol
Nivea Body
Olay
Maxi-Peel
Avon Skin So Soft
Vaseline Intensive
Care
Avon Naturals
Clinique
SkinWhite
Avon Lotion
Nivea Visage
L'Oral DermoExpertise
Nu Skin
Master by Eskinol
Extraderm
Jergens
Elizabeth Arden
Mary Kay TimeWise
Skintel
Este Lauder
Avon Renew/Anew
Artistry
The Body Shop
Block & White
Clean & Clear
Garnier Skin Naturals
Extract
St Ives Swiss Formula
Nivea Lip Care
Others
Total
Source:
Passport

Beiersdorf AG
Procter & Gamble
Philippines Inc
Splash Corp
Avon Cosmetics Inc
9.4
5.9
4.5
9.4
6.0
4.6
9.9
6.0
4.7
10.0
6.1
5.0
3.9
4.7
3.0
3.9
3.8
3.0
4.0
3.3
3.0
4.1
3.3
2.9
Avon Cosmetics Inc

Este Lauder Cos Inc
Splash Corp
Avon Cosmetics Inc
Beiersdorf AG
3.6
2.1
1.9
2.1
1.7
1.4
3.1
2.2
2.2
2.0
1.7
1.6
3.1
2.3
2.3
2.3
1.7
1.6
2.8
2.4
2.3
2.0
1.7
1.7
Nu Skin Enterprises
Philippines Inc
Splash Corp
Kao Brands Co
Elizabeth Arden Inc
Dermpharma Inc
Este Lauder Cos Inc
Avon Cosmetics Inc
JVS Worldwide Inc
Johnson & Johnson
(Philippines) Inc
Splash Corp
Beiersdorf AG
0.9
1.3
1.5
1.5
1.3
1.4
1.6
1.0
1.2
1.1
0.9
1.1
0.9
1.0
0.8
1.1
1.3
1.4
1.6
1.0
1.2
1.1
0.9
0.7
0.9
1.1
0.9
1.0
1.3
1.4
1.4
1.1
1.1
1.1
1.0
1.1
1.0
1.0
0.9
0.8
1.4
1.4
1.4
1.2
1.1
1.1
1.0
1.0
1.0
1.0
0.8
0.8
0.3
0.7
0.8
0.4
26.8
100.0
0.6
0.7
0.8
0.4
27.1
100.0
0.7
0.7
0.7
0.4
25.8
100.0
0.8
0.7
0.7
0.5
25.0
100.0
Table 10
LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
% retail value rsp

Brand
Pond's
Olay
Clinique
Nu Skin
Nivea Visage
Artistry
The Body Shop
Sanex
Este Lauder
Company
2010
2011
2012
2013

Procter & Gamble
Philippines Inc
Este Lauder Cos Inc
30.7
19.5
30.7
19.6
31.3
20.0
31.6
20.3
5.1
3.6
5.2
3.9
5.5
4.1
5.8
4.1
Nu Skin Enterprises
Philippines Inc
Beiersdorf AG
JVS Worldwide Inc
Colgate-Palmolive
Philippines Inc
Este Lauder Cos Inc
2.3
3.1
3.3
3.3
3.1
2.1
2.0
-
3.2
2.1
2.1
2.1
3.2
2.2
2.2
2.0
3.1
2.4
2.1
2.0
1.9
1.4
1.9
1.4
1.8
1.4
1.8
1.5
Avon Renew/Anew
Elizabeth Arden
Maxi-Peel
Clean & Clear
Mary Kay
Extraderm
Shiseido
Kanebo
The Face Shop
Clarins
Avon Naturals
Sens
Avon Care
Neutrogena
Nutrimetics
Sanex
Nutrimetics
L'Oral Perfection
Nutrimetics
Passport
Avon Cosmetics Inc

Elizabeth Arden Inc
Splash Corp
Johnson & Johnson
(Philippines) Inc
Splash Corp
Shiseido Co Ltd
Care Ltd
Clarins SA
Avon Cosmetics Inc
Philippines Inc
Avon Cosmetics Inc
Johnson & Johnson
(Philippines) Inc
Tupperware Brands
Philippines Inc
Fuller Life Direct
Selling Philippines, Inc
Sara Lee Direct Selling
Philippines, Inc
Others
Total
Source:
3.0
1.2
1.0
1.1
0.8
1.2
1.0
1.1
0.5
1.2
1.1
1.0
1.3
1.2
1.1
0.9
0.7
0.5
0.4
0.4
0.2
0.7
0.5
0.4
0.4
0.2
0.7
0.6
0.4
0.3
0.3
0.7
0.6
0.5
0.4
0.3
0.2
1.1
0.2
0.2
0.7
0.2
0.2
0.6
0.2
0.2
0.2
0.2
0.1
0.1
0.2
0.1
0.2
0.1
2.1
2.1
1.1
2.1
-
14.1
100.0
15.2
100.0
14.7
100.0
14.4
100.0
Table 11
LBN Brand Shares of Anti-agers: % Value 2010-2013
% retail value rsp

Brand
Pond's
Olay
Extraderm
Mary Kay TimeWise
Elizabeth Arden
Avon Renew/Anew
Este Lauder
Nu Skin
Clinique
Artistry
Nivea Visage
Shiseido
Kanebo
Clarins
Lancme
The Body Shop
The Face Shop
Company
2010
2011
2012
2013

Procter & Gamble
Philippines Inc
Splash Corp
Elizabeth Arden Inc
Avon Cosmetics Inc
12.1
10.0
12.7
10.1
12.1
10.2
13.2
11.0
9.7
10.2
5.7
4.1
4.3
9.8
10.2
5.8
4.3
4.5
9.8
9.2
6.1
7.7
4.5
9.9
9.4
6.8
5.6
4.8
Este Lauder Cos Inc

Nu Skin Enterprises
Philippines Inc
Este Lauder Cos Inc
Beiersdorf AG
Shiseido Co Ltd
Clarins SA
JVS Worldwide Inc
Care Ltd
3.8
2.2
3.8
3.9
4.1
4.3
4.4
4.3
3.7
3.2
2.8
1.6
1.3
1.2
1.5
0.8
0.5
3.7
3.2
2.8
1.6
1.4
1.3
1.1
1.5
0.8
0.6
3.7
3.3
2.4
1.7
1.5
1.3
1.2
1.1
0.8
0.6
3.8
3.4
2.4
1.7
1.5
1.3
1.2
1.1
0.8
0.8
Sens
Passport

Philippines Inc
Johnson & Johnson
(Philippines) Inc
Tupperware Brands
Philippines Inc
Faceshop Co Ltd, The
Fuller Life Direct
Philippines, Inc
Neutrogena
Nutrimetics
The Face Shop
Nutrimetics
Nutrimetics
Others
Total
Source:
0.4
0.4
0.4
0.3
0.3
0.3
0.2
3.7
3.7
2.0
16.8
100.0
12.6
100.0
11.7
100.0
12.1
100.0
Table 12
LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
% retail value rsp

Brand
Nivea Body
The Body Shop
Clarins
Shiseido
Avon Solutions
L'Oral BodyExpertise
Avon Skin So Soft
Others
Total
Source:
0.3
Company
2010
2011
2012
2013
Beiersdorf AG
JVS Worldwide Inc
Clarins SA
Shiseido Co Ltd
Avon Cosmetics Inc
75.7
4.2
0.6
0.1
3.4
4.2
82.8
4.7
0.7
0.1
2.2
-
87.9
2.5
0.7
0.1
0.7
-
91.7
2.3
0.7
0.1
-
1.0
10.8
100.0
9.4
100.0
8.1
100.0
5.2
100.0
Avon Cosmetics Inc
Table 13
LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
% retail value rsp

Brand
Nivea Body
Avon Skin So Soft
Vaseline Intensive
Care
Avon Naturals
Avon Lotion
SkinWhite
Jergens
Block & White
Garnier Skin Naturals
The Body Shop
EB Naturals
Johnson's Pure
Essentials
Lander
Clarins
Ivana
Company
2010
2011
2012
2013
Beiersdorf AG
Avon Cosmetics Inc
13.7
12.9
7.6
13.9
10.4
7.8
14.2
9.4
7.7
14.4
9.4
7.8
8.5
5.8
4.4
4.5
2.4
0.8
1.1
1.3
7.5
5.7
5.1
4.6
2.5
1.2
1.1
1.3
8.0
6.5
5.4
3.9
2.5
1.5
1.1
0.9
1.2
7.7
5.8
5.5
4.0
2.4
1.6
1.0
0.9
0.6
0.5
0.4
0.3
0.3
0.4
0.4
0.3
0.3
0.4
0.4
0.3
0.3
0.4
0.4
0.4
0.3
Avon Cosmetics Inc

Avon Cosmetics Inc
Splash Corp
Kao Brands Co
JVS Worldwide Inc
Johnson & Johnson
(Philippines) Inc
Ascendia Brands Inc
Clarins SA
Tupperware Brands
Philippines Inc
Splash Corp
Galderma Philippines Inc
Tupperware Brands
Philippines Inc
Splash Corp
Fuller Life Direct
Fuller Life Direct
Johnson & Johnson
(Philippines) Inc
Dove
Biolink
Cetaphil
Ever Bilena
Georgie on Ice
Extract
Georgie on Ice
Ivana
Johnson's pH 5.5
L'Oral BodyExpertise
Epiderm-A
Block & White
Georgie On Ice
Ivana
Others
Total
Source:
Passport
Rogemson Co Inc, The

0.2
0.1
0.2
0.1
0.0
0.2
0.1
0.1
0.1
0.3
0.2
0.1
0.1
0.1
0.1
-
0.1
-
34.6
100.0
36.6
100.0
35.6
100.0
36.7
100.0
Table 14
LBN Brand Shares of Premium Skin Care: % Value 2010-2013
% retail value rsp

Brand
Clinique
Elizabeth Arden
Este Lauder
Artistry
Shiseido
Kanebo
Clarins
Lancme
Sens
Nutrimetics
Nutrimetics
Nutrimetics
Company
2010
2011
2012
2013
Este Lauder Cos Inc

Elizabeth Arden Inc
Este Lauder Cos Inc
Shiseido Co Ltd
Clarins SA
Philippines Inc
Tupperware Brands
Philippines Inc
Fuller Life Direct
Philippines, Inc
22.9
10.7
9.9
9.8
4.3
3.8
3.6
0.9
23.0
10.7
9.9
9.8
4.4
3.9
3.6
1.4
1.0
25.0
11.7
10.7
10.7
4.8
4.0
3.9
1.6
1.1
27.0
13.1
11.7
11.4
5.1
4.3
4.1
1.7
1.2
14.6
14.7
8.1
0.5
19.4
100.0
17.6
100.0
18.5
100.0
19.8
100.0
Others
Total
Source:
0.2
0.1
0.3
0.1
Table 15
Forecast Sales of Skin Care by Category: Value 2013-2018
PHP million
Body Care
2013
2014
2015
2016
2017
2018
11,504.2
11,582.1
11,677.9
11,802.2
11,952.7
12,130.4
10
- Firming/AntiCellulite Body Care

- General Purpose Body
Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
Table 16
Passport
379.2
389.3
395.1
406.0
419.2
435.1
11,125.0
11,192.8
11,282.8
11,396.2
11,533.4
11,695.3
20,450.6
153.9
120.1
3,341.7
5,644.5
519.9
3,874.9
6,795.6
252.3
252.3
32,207.1
20,754.8
162.5
120.4
3,384.9
5,876.2
531.0
3,895.2
6,784.6
248.2
248.2
32,585.2
21,121.1
167.2
121.2
3,433.7
6,099.6
534.7
3,984.7
6,779.9
247.2
247.2
33,046.3
21,674.7
171.6
122.9
3,501.9
6,353.0
539.1
4,127.1
6,859.0
249.7
249.7
33,726.6
22,404.9
175.4
125.3
3,583.0
6,634.0
548.2
4,327.3
7,011.7
254.7
254.7
34,612.2
23,290.9
178.6
128.2
3,673.0
6,939.5
557.8
4,581.8
7,232.2
261.3
261.3
35,682.6
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Forecast Sales of Skin Care by Category: % Value Growth 2013-2018
% constant value growth
Body Care
- Firming/Anti-Cellulite Body Care
- General Purpose Body Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
2013-18 CAGR
2013/18 TOTAL
1.1
2.8
1.0
2.6
3.0
1.3
1.9
4.2
1.4
3.4
1.3
0.7
0.7
2.1
5.4
14.7
5.1
13.9
16.1
6.7
9.9
22.9
7.3
18.2
6.4
3.6
3.6
10.8
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
11

Skin Care in The Philippines

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Skin Care in The Philippines

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SKIN CARE IN THE PHILIPPINES