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Before the advent of internet, Electronic banking has existed for around two
decades, but it was limited to direct dial services. The increase in ecommerce has speeded up this process in recent years due to a rise in the use
of internet. Most of the banks are now offering electronic banking services
with increasing competition from Internet-enabled, or online, banks and
other financial organizations
Banking in India has passed through several phases since formal banking
activity has commenced. Of all the current phase is the most interesting one
where technology is playing a predominant role in deciding the acceptability
or otherwise of a particular bank to the customer. Human life-style, having
influenced by electronics, the banking sector could not remain an exception.
Banking today has become more complex with different products and
services which stems from reliance on automation and technological change
and which has shaped it from a manual intensive industry into a highly
automated and technology dependent entity. Technology in the form of
electronic banking has made it possible to find alternate banking practices
comparatively, at lower costs. More and more people are using internet
banking or electronic banking products or services. As a large section of the
banks future customer base will be made of computer literate customers, the
banks must be able to offer these customers, products and services that allow
them to do their banking by electronic means.
Today electronic data and money are capable of moving around the
world within seconds very swiftly even without swift. Efficiency in
electronic payments brings about substantial benefits to the economy.
channels which are more convenient to customers and are cost effective to
the banks. These delivery channels include ATM, tele banking, internet
banking, mobile banking, home banking etc. Thus e-banking facilitates
banking transactions by customers round the clock globally.
Conventional banking is an art. But E-banking is more of a science than art.
E-banking is knowledge based and mostly scientific in using the electronic
devices of the computer revolution. When most corporate tend to become
internet working organization, banking has to be e-banking in the new
century.
FACETS OF E-BANKING
As said earlier e-banking means the conduct of banking electronically. It
calls for elimination of paper based transaction and radical change in the
banking operations. E-banking will operate through internet, extranet and
intranet. E-banking is therefore banking on the information superhighways
on the frontier of the internet.
E-banking must have at least the following dimension:
Customer-to-bank E-banking(EB)
Bank-to-bank-E-banking
Electronic Central Banking
Intranet procurement
ii)
like
modem,
router,
bridges,
network
Security:
In paperless banking transactions many problems of security are
involved. A security threat is defined as a circumstansive decision or
event with potential to cause economic hardship to data or network
Security Measures
Most of the problems mentioned above are in the nature of teething
problems and hence they can be eliminated over a period of time.
However for venturing into E-banking the following major controls can
be ensured.
Authenticity controls: To verify identity to individuals like
password, pin etc.
Accuracy control: To ensure the correctness of the data, flowing
across the network.
Completeness control: To make sure that no data is missing
Redundancy control: To see that data is traveled and processed
only once and there is no repetitive sending of data.
Privacy controls: To protect the data from inadvertent or
unauthorized access.
Audit trial controls: To ensure keeping chronological role of
events that is occurred in the system.
Existence controls: To make sure that on going availability of all
the system resources with the same throughout.
Efficiency: To ensure that the system uses minimum resources to
achieve the desired goal.
Firewall controls: To prevent unauthorized users accessing
private network which are connected to Internet.
E-Banking Scenario
Using telephone banking the customer can control his bank accounts by
giving the bank instructions over the telephone. Both computer and
telephone banking involve the use of passwords, which give access to the
customers accounts.
Banking transactions can be carried out 24 hours a day using these
methods .For instance a customer can view recent transactions, get print out
of statements of account and transfer funds between accounts and make
payments and transfer funds using computer banking. Many banks have
provided the facility to set-up amend or cancel standing orders.
E-Banking Strategies
Though e-banking offers vast opportunities yet even less than one in three
banks have an e-banking strategy in place. According to a study, less than 15
percent of banks with transactional websites will realize profits directly
attributable to those sites. Hence banks must realize the seriousness of the
challenge ahead and develop a strategy that will enable them to leverage the
opportunities presented by the Internet.
No single e-banking strategy is right for every banking company. But
whether they adopt an offensive or a defensive posture, they must constantly
revaluate their strategy. Just enrolling customers for online banking may not
be sufficient until and unless they use the site actively. Banks must make
efforts to increase their site usage by customers and effectively co-ordinate
the online channel with branches and call centres.Then only they will be able
to derive maximum value that includes cost reduction , cross-selling,
opportunities ,and higher customer retention.
Customers have some rational reasons for staying offline. Some of these
reasons include usability features of the site, concerns about security and
frequent complaints that signing up is complicated and time-consuming.
Banks can solve these problems by refocusing investment on improving the
sites basic functionality and user-friendliness, and avoiding advanced
features that most customers neither understand nor value. Developing
advanced features that appeal to a relatively small numbers of customers,
creates far less value than strengthening core capabilities and getting
customers to use them. Banks must make efforts to familiarize customers
with their sites and show them how easy and efficient the on-line channel is
to use.
Banks have to be creative in rethinking organizational structures and
management process. While most of the banks have started focusing on ebanking activities, a new challenge in the form of mobile banking has
emerged. Mobile banking is both an additional opportunity for banks to offer
their online services and an additional opportunity for banks to offer their
online services and an additional channel from which to access new
customers and cross-selling to existing customers.
Mobile banking gives the opportunity to significantly expand their
customer relationships provided they position themselves effectively.
E- Banking Transactions
The following are some of the basic functions in Internet banking
Account enquiry
Fund transfer
Payment of electricity, water and telephone bills.
Online payment for transactions actually performed through internet
Request for issuance of cheque books, demand drafts etc.
Statement of accounts
Access to latest schemes
Access to rate of interest and other service charges.
Services availed through E-banking
Bill payment service
You can facilitate payment of electricity and telephone bills, mobile
phone, credit card and insurance premium bills as each bank has tie-ups with
various utility companies, service providers and insurance companies, across
the country. To pay your bills, all you need to do is complete a simple onetime registration for each biller. You can also set up standing instructions
online to pay your recurring bills, automatically. Generally, the bank does
not charge customers for online payment.
Fund transfer
You can transfer any amount from one account to another of the same or
any another bank. Customers can send money anywhere in India. Once you
login to your account, you need to mention the payees account number, his
bank and the branch. The transfer will take place in a day or so, whereas in a
traditional method, it takes about three working days. ICICI Bank says that
online bill payment service and fund transfer facility have been their most
popular online services.
Credit card customers
With Internet banking, customers can not only pay their credit card bills
online but also get a loan on their cards. If you lose your credit card, you can
report lost card online
Railway pass
This is something that would interest all the aam janta. Indian Railways has
tied up with ICICI bank and you can now make your railway pass for local
trains online. The pass will be delivered to you at your doorstep. But the
facility is limited to Mumbai, Thane, Nashik, Surat and Pune.
Investing through internet banking
You can now open an FD online through funds transfer. Now investors with
interlinked demat account and bank account can easily trade in the stock
market and the amount will be automatically debited from their respective
bank accounts and the shares will be credited in their demat account.
Moreover, some banks even give you the facility to purchase mutual funds
directly from the online banking system
Nowadays, most leading banks offer both online banking and demat
account. However if you have your demat account with independent share
brokers, then you need to sign a special form, which will link your two
accounts.
Recharging the prepaid phone
Now just top-up your prepaid mobile cards by logging in to Internet
banking. By just selecting your operator's name, entering your mobile
number and the amount for recharge, your phone is again back in action
within few minutes.
Shopping
With a range of all kind of products, you can shop online and the payment is
also made conveniently through your account. You can also buy railway and
air ticket through e-banking.
Security
The PIN/TAN system where the PIN represents a password, used for
the login and TANs representing one-time passwords to authenticate
transactions. TANs can be distributed in different ways; the most
popular one is to send a list of TANs to the online banking user by
postal letter. The most secure way of using TANs is to generate them
by need using a security token. These token generated TANs depend
on the time and a unique secret, stored in the security token (this is
called two-factor authentication or 2FA). Usually online banking with
PIN/TAN is done via a web browser using SSL secured connections,
so that there is no additional encryption needed.
Signature based online banking where all transactions are signed and
encrypted digitally. The Keys for the signature generation and
encryption can be stored on smartcards or any memory medium,
depending on the concrete implementation.
PRODUCTS OF E-BANKING
Communication channel can be of three types-bit serial, byte serial and
parallel. Data compressions techniques are used for faster communication.
Advancements in information technology have had far reaching effects on
Indian banking which can be identified mainly in the following areas.
i.
ii.
iii.
Cross selling of various financial products has been made easy due to
data mining and electronic marketing channels.
A personal computer
ii.
A telephone link
iii.
A modem
iv.
TELE BANKING
Tele banking requires
Legal risk
Legal risk arises from violation of, or non-conformance with laws, rules,
regulations, or prescribed practices, or when the legal rights and obligations
of parties to a transaction are not well established.
Given the relatively new nature of e-banking, rights and obligations in some
cases are uncertain and applicability of laws and rules in uncertain or
ambiguous, thus causing legal risk.
Other reasons for legal risks are uncertainty about the validity of some
agreement formed via electronic media and law regarding customer
disclosures and privacy protection. A customer inadequately informed about
his rights and obligations, may not take proper precautions in using ebanking products or services, leading to disputed transactions, unwanted
units against the bank or other regulatory sanctions.
Money laundering Risk
As e-banking transactions are conducted remotely banks may find it difficult
to apply traditional method for detecting and preventing undesirable criminal
Failure to do so, besides exposing the bank to liquidity risk may even give
rise to legal action and Reputational risk.
Risk of Unfair competition
E-Banking is going to intensify the competition among various banks. The
open nature of Internet may induce a few banks to use unfair practices to
take advantage over rivals. Any leaks at network connection or operating
system etc. may allow them to interfere in a rival banks system.
Thus one can find that e-banking carries various risks for bank itself as well
as banking system as a whole. The rapid pace of technological innovation is
likely to keep changing the nature and scope of risks banks face. These risks
must be balanced. Supervisory and regulatory authorities are required to
develop methods for identifying new risks, assessing risks, managing risks
and controlling risk exposure.
THE REGULATORY FRAMEWORK
In early 2001, RBI issued guidelines for e-banking. These guidelines
covered various issues that fall within the framework of technology,
security standards and legal and regulatory issues. As per the
guidelines the existing banking regulatory framework also applied to
e-banking and covers any entity involved in providing online ebanking products and services to the residents of India. According to
the RBI notification, banks should acquire prior approval to offer ebanking services and the banks that were already providing such
services were required to acquire to acquire RBIs post facto approval.
RBI stipulated that virtual banks are not permitted to offer e-banking
services in India and stated that only banks licensed under the
Banking Regulation Act and having a physical presence in India were
allowed to offer such services. RBI clearly stated that e-banking
should include only Indian currency and in case of cross-border
transactions the restriction would continue to apply unless permitted
by FEMA (Foreign Exchange Management Act).
Electronic banking has existed for decades, starting with automatic teller machines
(ATM) in the late 1960s. Over time, more and more concerns are associated with
electronic banking, as the industry branched out to phone and on line banking. Regardless
of what type of electronic banking you choose to use, there are issues with security,
accuracy and customer service.
1. Security
o
Fraud
o
Customer Service
o
Electronic banking also lacks the one thing most bank institutes thrive on:
customer service. Electronic banking is conducted by the customer instead
of a bank teller, so there is no face-to-face interaction. The customer must
seek any additional services or help on by pro-actively contacting the
bank. Some customers refuse to use these services because they feel they
are entitled to in-person customer service.
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Internet banking is the latest development that has added a new dimension to banking
transactions by making it more convenient, which has eliminated the long wearisome waitinglines. But, there are some serious problems that you may encounter while banking through the
Internet, due to which many still prefer to go directly to the banks instead of availing this facility.
Internet Banking Issues
For carrying out Internet banking properly, a basic knowledge of computers and the Internet is
required, which limits the number of people willing to avail this facility. Many people who are
not comfortable with computers and the Internet, often find it difficult to use this service.
Therefore, for beginners, it is really time-consuming. In addition to this, people also find a
difficulty in trusting a completely mechanized system like Internet banking, in case of financial
matters. In many instances, a simple mistake, like clicking a wrong button, may create a big
problem. And so, many individuals often keep wondering if they have properly executed the
transaction. However, this uneasiness can be avoided by printing the transaction receipt and
keeping it with oneself, until the bank statement is received.
While banking through the Internet, you have to be careful about the security of your Internet
bank account. The security of your Internet bank account depends to a great extent on the security
of your computer, password and pin number. Any leakage of information regarding your
password or pin number and banking transactions can allow computer hackers to gain access to
your bank account, which is the most common online banking problem. This can lead to
unauthorized and criminal transactions being conducted without your knowledge. By the time
you get your bank statement and detect such transactions, it may be too late.
In this, you have to make sure that the banking session is secure, as in many instances you may
encounter proxy websites. These proxy websites can easily access your bank account, if they can
crack your user name, password or pin number.
Sometimes, it can be time-consuming and tedious, as many websites take quite a long time to get
started. Besides this, your Internet bank account may also take considerable time to get started.
You may also encounter technical difficulties and connectivity problems while conducting
banking transactions. Of course, there is a customer care department in almost every bank to look
into such matters, but often you may not be able to get the necessary assistance due to the
congestion in the computer and telephone network. On the other hand, in normal banking, you
can simply converse with the bank officials to sort out any problem.
However, with the advances in technology, many banks have taken the adequate measures to
ward off any problems related to the security of Internet banking. Customers can also follow
some simple precautionary measures, like not disclosing the password and pin number to anyone,
changing the password at regular intervals and installing antivirus software to ensure security and
safety of their banking transactions. Online banking tutorials are also provided by many banks to
help familiarize people with this service. So, you can effectively, for making your day-to-day
financial transaction avail this facility to use Internet
http://www.scribd.com/doc/49627165/consumer-behaviour-towards-E-Banking-Final-report