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A product life-cycle
approach to sustainability measures
a companys total
environmental
impactfrom raw
materials, to production, distribution, consumer use,
and disposal of the
product by the
consumer.
A New Approach
to Sustainability
Products that
require electricity
will have a larger
CO2 footprint when
used in coal-heavy
China than when
used in nuclearfriendly France.
retailers all the way down to the momand-pop shops to ensure a minimal
environmental impact.
Consumer use. Depending on the
product type, the vast majority of environmental impact is incurred as the
consumer uses the product. Food products are chilled and cooked, grooming
products use heated water, and cleaning products use machines and hot
water. While it may seem out of the
companys control, how consumers
interact with a product depends largely
on product design and marketing.
Disposal. Influencing the consumer toward environmentally sound
disposal practices can be done through
choices in packaging types, weight,
size, labeling and even external initiatives to increase recycling and reuse.
Thinking End-to-End:
The Rewards
Considering a wider range of activities requires a larger investment of
resources than a traditional approach
Scope
Supply
Retailer
distribution
Consumer
use
Disposal
Growing
Processing
Transportation
Refrigeration
Efficiency
Reuse
Harvesting
Manufacturing
footprint
Refrigeration
Energy
efficiency
Habits
Recycle
Equipment
Recovery
Processing
Sourcing
Rationale
Outbound
logistics
Manufacturing
Efficiency
More government
regulations around
producers responsibilities and CO2 emissions
Scarcity of natural
resources
Landfill
Wal-Mart Unveils Plan to Make Supply Chain Greener, The New York Times, February 25, 2010.
Authors
Daniel Mahler is a partner and head of the firms sustainability practice. Based in the Zurich office, he can be reached at
daniel.mahler@atkearney.com.
Johan Aurik is a partner based in the firms Brussels office. He can be reached at johan.aurik@atkearney.com.
Emmanuel Hembert is a principal based in the firms London office. He can be reached at emmanuel.hembert@atkearney.com.
Kristen Schrieber is a consultant based in the firms London office. She can be reached at kristen.schrieber@atkearney.com.
A.T. Kearney is a global management consulting firm that uses strategic insight,
tailored solutions and a collaborative working style to help clients achieve sustainable
results. Since 1926, we have been trusted advisors on CEO-agenda issues to the
worlds leading corporations across all major industries. A.T. Kearneys offices are
located in major business centers in 37 countries.
Copyright 2010, A.T. Kearney, Inc. All rights reserved. No part of this work may be reproduced in any form without written permission from the copyright holder.
A.T. Kearney is a registered mark of A.T. Kearney, Inc. A.T. Kearney, Inc. is an equal opportunity employer. 3-10