Student Name: Tran Nguyen Phuong

ID: 1314140073
Class: English 26 Cohort 52 Advance Program

In class Exercises
1. What are some of the unique features of e-commerce technology? (Q3 p52).
The eight unique features of e-commerce technology are:
1. Ubiquity
In today world, E-commerce is now available nearly everywhere, at any time,
(ubiquity) extends the marketplace beyond traditional boundaries and
removes it from a temporal and geographic location. A marketspace is
created in which shopping can take place anywhere, enhancing consumer
convenience and reducing shopping costs, whereas in traditional commerce
the marketplace is a physical place you must visit in order to transact.
2. Global reach
The global reach of e-commerce means that commerce is enabled across
national and cultural boundaries as never before, with potentially billions of
consumers and millions of businesses worldwide included in the
marketspace.
3. Universal standards
Traditional commerce, by contrast, is local or regional involving local
merchants or national merchants with local outlets. Universal standards (one
set of technical media standards) also allow for the seamless enablement of
global commerce. In contrast, most traditional commerce technologies differ
from one nation to the next.
4. Richness
In traditional markets, national sales forces and small retail stores can
provide a complex and content-rich message. However, there is generally a
trade-off between the richness of the message and the number of consumers
who can be reached with the marketing message. In e-commerce the tradeoff is no longer necessary. An information rich environment is extended
globally.
5. Interactivity
Unlike any other commercial technology of the twentieth century, except
perhaps the telephone, e-commerce technologies are interactive, allowing
for two-way communication between the seller and the consumer.
6. Information density
E-commerce technologies reduce information collection, storage, processing,
and communication costs thereby greatly increasing the prevalence,
accuracy, and timeliness of information. This information density
(information that is more plentiful, cheaper, and of higher quality) sets ecommerce apart from all other traditional methods of conducting
transactions.
7. Personalization/customization

E-commerce technologies also permit the personalization and customization

of marketing messages on a level that was impossible with previous
commerce technologies. Marketing messages can be targeted to specific
individuals based on their interests and past purchasing behavior, and the
product or service can be altered to suit a customer's preferences and prior
behavior.
8. Social technology
Social technology allows users to easily generate and share content and
permits a many-to-many model of mass communications that is different
from previous technologies. This supports the creation of new business
models and products that support social network services.
2. What is Web 2.0? Give examples of Web 2.0 sites and explain why you
included them in your list. (Q8 - p52).
Web 2.0 is a set of applications and technologies that allows users to
create, edit, and distribute content; share preferences, bookmarks, and
online personas; participate in virtual lives; and build online communities.
YouTube is an example of a Web 2.0 site because
1) Content is generated by users rather than created by the site owners.
2) Many interactivity among users are allowed: you can comment, reply
below others comments, share play lists, e-mail links to videos, mark
watch-later video, like and subscribe to YouTube Channel and more.
3) YouTube has massive business value. Nowadays, company can use
YouTube Channel as a way of communicating and advertising. YouTube
offers live action interaction between the users and the audience.
Many television channels are using YouTube as an online channel for
themselves: KBS Wolrd (Korea), BBC, CNN,are applying this to widen
their audience. Also it is one of the most popular destination sites on
the Internet with over 158 million unique visitors in April 2012.
Web 3.0:
Internet experts think Web 3.0 is a technology that base on the
information retrieved from each individual computers for that computer
future search. Web 3.0 is a giant database, also known as the intelligent web.
If your Web 3.0 browser retrieves information for you based on your likes and
dislikes.
Web 3.0 might be called the intelligent Web such as those using
semantic web, microformats, natural language search, data-mining, machine
learning, recommendation agents, and artificial intelligence technologies
which emphasize machine-facilitated understanding of information in order
to provide a more productive and intuitive user experience.
Several major technology trends that are about to reach a new level of
maturity at the same time. Web 3.0 might be defined as a third-generation of

the Web enabled by the convergence of several key emerging technology

trends:
-

Ubiquitous Connectivity
Network Computing
Open Technologies
Open Identity
The Intelligent Web

3. Give examples of B2C, B2B, C2C, and social, mobile, and local ecommerce besides those listed in the chapter materials. (Q9 - p52)
The main types of e-commerce are
Business-to-Consumer (B2C): in which online businesses attempt to
reach individual consumers
Some Vietnamese examples are:
- Lazada: a shopping online website which proves a wide variety of
goods, famous for digtal devices, home appliances and lifestyle
gadgets
- Zalora: also an online shopping site but focus on clothing, cosmetics,
accessorizes and beauty products, really famous in South-East Asia
- Tiki.vn: a Vietnamese online stores, has a variety of product range, but
most known for books, stationary products and drugstore beauty
products. Very appearing to young customer under 25 years old.
Business-to-Business (B2B), in which businesses focus on selling to
other businesses
Some examples are: www.Vnemart.com, www.Bizviet.net, Sacom-STE,
Alibaba.com

Consumer to Consumer (C2C) which provides a market in which

consumers can sell goods to each other
Enbac, Chotot, Rongbay, MuavaBan are example of Vietnamese
platform as a digital market where individual can post, upload personal
advertisements about the products they sell. The advertisements vary
from clothing, home appliances, and digital devices to cars, houses and
services off all kinds. The platform will provide editors to examine the
advertisement posted, some sites can charge the sellers a small
amount of fee to get their ad be posted up front for a number of
times

Mobile e-commerce (m-commerce) which refers to the use of

wireless digital devices to enable Web transactions
Applications such as: Shoppie, Zalora,
Social e-commerce which is commerce enabled by social networks
and online social relationships

Facebook: social network that allows individual to creates fan pages,

groups, Small sellers can create a fan page for his/her store, upload
picture with products features described in the photo caption
Instagram: a photo-sharing social network. The mechanism of selling is
similar to Facebook, except seller creates individual account rather
than fan pages to sell stuffs.
Pinterest: also a photo-sharing social network. Users can link the
photos to their personal websites, blog for further information.
Customers can pins, like, save or email the picture uploaded.
Local e-commerce, which is e-commerce that is focused on engaging
the customer based on his or her geographical location.
Examples: Tiki.vn is a website that sell only in Vietnam