Professional Documents
Culture Documents
November 2007
Table of Contents
Overview
Corporate Advisory Services offers the most comprehensive solution to publicly traded
companies, leveraging 250 analysts and 1,200 global client relationships to provide
unparalleled service.
Capital
Markets
Intelligence
The Thomson
Edge
Targeting
- Premium Targeting
- City Focus Lists
Perception studies
Analytical
Services
Strategic
Intelligence
Transaction Analysis
ANALYTICAL SERVICES:
TARGETING
Practical Illustration
Case Study: McDonalds vs. Burger King
Sell-Side Coverage
Burger King
McDonalds
Bank of America
Cowen and Company
First Global Stockbroking Ltd.
Griffin Securities, Inc.
Jefferies & Co.
Argus Research
Bear, Stearns & Co.
Citigroup
Goldman Sachs & Co.
JPMorgan
Merrill Lynch
Leman Brothers
RBC Capital
Morgan Stanley
UBS
Deutsche Bank NA
Wachovia Securities
Sell-side coverage overlaps; McDonald and Burging King are viewed as peers.
6
Practical Illustration
Case Study: McDonalds vs. Burger King
Top 10 Institutional Shareholders and Investment Style
McDonalds
Burger King
Practical Illustration
Case Study: McDonalds vs. Burger King
Top 10 Mutual Fund Shareholders and Investment Style
McDonald
Burger King
Practical Illustration
Case Study: McDonalds vs. Burger King
Investment Driver
McDonald
Burger King
Differentiator
Market Cap
$71.20 Billion
$3.6 Billion
Yes
Dividend Yield
2.5%
0.95%
Yes
Forward PE
20.9x
20.8x
No
9%
15%
Yes
Yes
No
Yes
Sector
Restaurants
Restaurants
No
Both sell burgers and fries, but investment profiles are very different
9
Practical Illustration
Key Takeaways
Understand the financial community
Investment banks serve multiple constituencies, not all of which have a companys best interest in mind
Money managers reliance on the sell-side during decision-making process has decreased
Comparative valuation relative to the market, industry and competitors for capital are all considered
Not all firms are receptive to contact; many prefer direct contact with companies they own
Targeting Methodology
Investment horizon
Current position
plus the amount of
additional capital
available to invest
in the stock
Investment style
Discretion over assets
Qualitative
Characteristics
Purchasing
Power
Portfolio
Allocation
Portfolio Weights
Priority
Rank
Receptiveness
Fundamental
Drivers
Investor Preference
Market capitalization
P/E, EV/EBITDA, P/S
Peer
Ownership
EPS growth
Dividend yield
Recent trading
(sector & regional
rotation)
Fundamental peers
Industry peers
Strategic targeting does not equal Who owns our peers, but not us
11
Targeting Offerings
Premium Targeting - Retainer Relationship
Executive-level presentation
Executive-level presentation
12
13