Opportunities

Weight

Rating

1. Industry consolidation
2. Increase in air travel
3. Growth of low cost sector
4. Increase demand in smaller cities
5. Services in other countries
Threats

0.11
0.12
0.10
0.08
0.16

4
3
2
4
3

1. Declining margins
2. Government oversight
3. Climbing prices of key input
4. New taxes
5. Economic downturn
Total weighted score

0.10
0.05
0.08
0.05
0.18
1.00

1
3
2
2
1

Weighted
score
0.44
0.36
0.20
0.32
0.48

0.10
0.15
0.16
0.10
0.15
2.46

EFE Matrix of TCS PAKISTAN

Weights are assigned on preference basis. Whichever factor is preferred it is assigned a

certain weight.
Rating is assigned on experts judgment. There are no certain criteria for this.
Weighted score is calculated by multiplying weight*Rating.
Total weighted score is calculated by adding up all the factors.
There are high opportunities for TCS to start its operations other than Pakistan; therefore
highest weight is assigned to this head.
Due to increase in air travel, there may exist an opportunity for a high profit in this
business.
Due to political conditions of the country and economic downturn, fluctuations in profit
become a major threat for the company.
Total industry weighted score criteria are 3.00. TCS has a total weighted score of 2.46,
which clearly shows that the company is not performing up to the mark and the one of the
major reasons is the entry of new competitors in the market.

EFE Matrix of UFONE

Opportunities

Weight

Rating

1. Can target corporate businesses

2. Continue to expand globally
3. Publicity and marketing
4. Can develop new value added services
Threats

0.20
0.20
0.05
0.10

4
4
3
3

1. Government interference
2. PTCL cellular license
3. Pension payouts
4. Increased health care costs
Total weighted score

0.10
0.05
0.15
0.15
1.00

2
2
2
2

Weighted
score
0.80
0.80
0.15
0.30

0.20
0.10
0.30
0.30
2.95

Weights are assigned on preference basis. Whichever factor is preferred it is assigned a

certain weight.
Rating is assigned on experts judgment. There are no certain criteria for this.
Weighted score is calculated by multiplying weight*Rating.
Total weighted score is calculated by adding up all the factors.
The company is expanding globally and also has an opportunity to target the corporate
businesses therefore it is assigned a highest weight among other factors.
As company has a strong head of publicity and marketing and a huge amount of R&D is
spent each year, so this head is assigned least weight.
The company has to bear an increased health care costs to their employees and huge
amount of revenue is spending on this head, therefore it has become a one of the major
threats for the company to compete in the market.
Total industry weighted score criteria are 3.00. UFONE has a total weighted score of
2.95, which clearly shows that the company is not performing up to the mark and the one
of the major reasons is the entry of new competitors in the market.