Professional Documents
Culture Documents
in the
Workplace
Sources,Prevention,Response
David Snowball
December1,2011
Summary
Communication is a guessing game
Inthissection,welllookatwhymiscommunicationissopervasive.Youllcomeaway
withanunderstandingofhowambiguouscommunicationsignalsandinterpretive
frameworksconspiretosowconfusion.
3.
4.
Givepeoplethebenefitofthedoubt.
Makegoodfirstimpressions,everyday.
Thefirstfourorfiveminutesarecritical.
Notallfirstimpressionsarecreatedequal.
Fivestrategies.
Beapowerfulcommunicator.
Signalsofpowerlesslanguage.
Strategiesforavoidingit.
Expertise.
Trustworthiness.
Goodwill.
Shareclear,productivemessages
Natureandadvantagesofassertivecommunication.
Sevenstrategiesfortheassertivecommunicator.
Fivestrategiesforeffectivefeedback.
Interpretiveframeworksaredrivenbywhattheythinktheirexperiencewithyouhasbeenorwhattheir
experiencewithpeopletheythinkyourelikehasbeen.Somepossibleinterpretiveframeworksmightbe:
Anotherlazykidheretodoaslittle,andgetpaidasmuch,aspossible.
Fashionista,whoslookingdownonmyappearanceandmyclothes.
DamnedITgeekwhosheretolaughatmyinabilityandpokearoundinmycomputer.
Irresponsibleditz.
Poor,overworkedguytryingtodotheworkofthreepeople.
YoungknowitallwhodoesntthinkIhaveanythingtosaythatsworthhearing.
Quietguywhoalwaysgetsitrightintheend.
Whilepeoplewillusedifferentframestointerpretyouractionsatdifferenttimes(shesareallyniceperson
untilsheputsonherbosshat),theresonedominantframethattheylluse.Theresoneexplanationthat
theyllfallbackon,timeandagain.
Why?Toanswerthatquestion,youneedtounderstandwhatmakesupyourcommunicationenvironment.
Therearetwopartsyouneedtoknowabout:communicationsignalsandinterpretiveframeworks.
Communicationsignalsarethewordsandgesturesyouusetoconveymeaningtoothers.Interpretive
frameworksaretheassumptionsthatpeoplemakeaboutyouwhichhelpthemunderstandwhatyour
signalsmean.Theseinterpretiveframeworksareincrediblyimportant,becausemessageshavenomeaning
withoutinterpretation.Everyoneprocesseswhattheyseeandhear,thenassignsmeaningtoit.(She
smiled,thatmeans...)Acommonwayofsayingthisis:itsnotwhatyousaythatmatters,itswhatthey
hear.
Bothofthoseelementssignalsandframeworksposeseriousthreatstoourabilitytounderstandone
another.
Thefirstproblemisthatyour signals can be read in different ways .Whatdoesthe
statement,thatssuchagoodidea,mean?Itcouldbe:
Anaffirmationoftheidea.
Asarcasticrejectionofit.
Awayofcriticizingsomeotheridea(thisideaisalotbetterthantheotherstuffyouvesuggested)
Awayofwarningyouaboutthepossibleconsequencesofyouractions(tellthebossthathisnew
strategicplanwilldriveustothebrinkofcollapse?Thatisagoodidea<voicetrailingoff>...).
Anaffirmationofyourrelationshipwiththeotherperson(goodjobandhighfives).
Awaytofillafewsecondsoftimewhileyoutrytofigureoutwhattosay(peoplebeinginterviewed
oftensaythatsaverygoodquestion!ImgladyouaskedthatandIwastalkingwithmystaffabout
itjustthisweektobuythemselvestime).
Youshouldbeabletoimagineasimilarrangeofmeaningsfor
Wellgettothatassoonaspossible.
Imdoingreallywelltoday.
Assoonasthebudgetpermits.
Imsohot.
Insummary:wordscanhavemanymeanings.(Scholarsusethetermpolysemy,whichissortofugly.)The
meaningyouintendisntautomaticallythemeaningthatothersreceive.
1.
2.
3.
4.
1.
Givepeoplethebenefitofthedoubt.
Makegoodfirstimpressions,everyday.
Beapowerfulcommunicator.
Shareclear,productivemessages.
It'ssotemptingtostartwiththeassumptionthat"thoseothers"arelazyorstupidorirresponsibleordon't
careorworsewantyoutofail.Peopleoftendostupidthingsbutthatdoesn'tmeanthey'restupid
people.Sometimesthey'vedonesomethingthatlookssmarttothem(savesmuchneededcash)butstupid
toyou(makesithardtokeepthestoreclean).Sometimesthey'vedonethingsthatarelegitimatelystupid,
buttheyactedwithoutachancetothinkthroughtheconsequencesandnowthey'reafraidtobackdown.
Andsometimestheydothingsthatarehurtfultoyou,butthatdoesn'tmeanthey'recruel.Often,theyjust
didn'tthinkordidn'tthinkbroadlyenoughandnowthey'restuck.Oftentheyreallywanttodotheright
thingbutdon'tknowhowandthey'reafraid(toask,tochange,tolookstupid).
Thisiswheremostpeoplecausethemselvesthemostproblems.Wespendtoomuchtimethinkingabout
oursideoftheexchange.Wethinkaboutwhatinterestsus,whatsimportanttous,whatwewanttosay,
whywererightandhowwefeel.Ifwewanttochangeotherpeoplesbeliefsorbehaviors,wevefirstgotto
changeourwayofthinkingaboutourstatementsandconversations.Ifwewanttochangehowtheyview
usoract,weneedtostartbytakingtheirperspective.Forexample,ifIwantabudgetincrease,thequestion
isntwhydoIwantmoremoney?itswhyisitinyourbestinteresttogivememoremoney?Ifyour
supervisorsoryourclientsclenchtheirfaceswhenyouapproach,thequestionisntwhatswrongwith
them?Thequestionis,whatmightIbedoingthattheyreinterpretingnegatively?Putanotherway:how
mightI,withoutmeaningto,besendingnegativesignals?
2.
Youknowfirstimpressionsareimportant.Herearetwothingsyoumightnotknow:
1. Thefirstfourorfiveminutesarecritical.Wemakeajudgment,positiveornegative,aboutaperson
withinabouttwominutesoffirstinteractingwiththemand,inanothertwominutes,wevereached
aconclusionaboutwhetherwewanttoseethemagain.Oneearlystudy(1971)foundthatwhena
negativeimpressionwascreatedinthefirstfiveminutesofaninterview,theapplicantswerenot
hired90%ofthetime.Whentheimpressioninthefirstfiveminuteswaspositive,theywerehired
75%ofthetime.Thatsamewindowworksinstudentsevaluationsoftheirinstructors(the
judgmentsmadeafter30secondsofinteractioncarrythroughtoevaluationsturnedin14weeks
later)andjurorsevaluationsoflawyers.Together,thesetellusthatitsimportanttoveryquickly
communicatethemessage,Imagoodperson,youcantrustme.Justafterthat,themessage,Im
agoodprofessional,Idogoodworkisimportant.
Alotofgoodcommunicationisputtingyourselfinanotherperson'splace.Askingquestionslike"what's
importanttoher"or"ifIassumehe'sagoodman,howcanImakesenseoutofthegibberishhe'sspewing?"
2. Notallfirstimpressionsarecreatedequal.Youmightcreateanegativefirstimpressionorapositive
one.Negativefirstimpressionsareveryresistanttochange;thethingsyoudidtocreatethe
negativeimpressionseemsburnedintomemory.Positivefirstimpressioncanbestrengthenedor
weakenedlater.Second,youcancreateimpressionsaboutyourcompetence(hestheexpert)or
yourmorals(shesagoodperson).Theresearchisprettyclearthatjudgmentsaboutyourmorality
comefirstandarefarlesschangeablethanjudgmentsaboutyourcompetence.
Amongthestrategiesthatresearchershavefoundtobeeffectiveare:
Offeranopeninghandshake,withafirmbutnotcrushinggrip.
Lookdirectlyatthepersonyoureworkingwith,makeeyecontact.
Smileandgestureoften,nodinanaffirmingwaywhentheyrespeaking.Thesesignalyourenergy
andengagement.
Speakatamoderatepacetosignalhonestyandtrustworthiness.
Speakwithafairdegreeoffluency,avoidfillerssuchasum,uh,youknow.Youllbemore
fluentifyouthinkinadvanceaboutwhatyoullneedtosayandthenpracticesayingit.
3.
Be a powerful communicator
Wehaveaconflictedrelationshipwithpowerandcontrol.Werespectpower,andresentit.Weknow
someoneneedstobeincontrol,butworrythattheyremoreinterestedincontrollingusthancontrolling
themselves.Wefearitsabuseanditscorruptingeffect,fromLordActonsgreatdictumpowertendsto
corrupt,absolutepowercorruptsabsolutelytotheeverydayobservation,beinginchargegoestohis
head.EveryblusteringmanagerwhosedictatesarejustifiedwithbecauseIminchargeandenforcedwith
intimidation,reinforcesourreservationsandfeedsourresentments.Theymakeusbitter,closed,and
unproductive.
Nonetheless,animpressionoflegitimatepowercreatesastronglypositivehaloeffect.Wejudgepowerful
communicatorstobemorecompetent,credible,empathetic,persuasive,effect,attractive,andtrustworthy
thanothers.Evenmoreimportant,though,thanthejudgmentofbeingpowerfulisthejudgmentofbeing
powerless.Thejudgmentthatsomeoneispowerlessis,intheworkplace,fatal.Ifanindividualsignalsthe
factthatsheknowsthatheropinionsroutinelydonotmatter,thatsheexpectstobeignored,dismissed,or
ridiculed,apowerfulnegativehaloeffectisinvoked.Thirtyyearsofverygoodresearchidentifiesfivesignals
ofpowerlessness:
tagquestions(thatshowithappened,isntit?).
hedges(Iguess,sortof).
verbalhesitations(youknow,Imean,like).
nonverbalhesitations(e.g.,umm,ehh,).
unwarrantedapologies(Imsosorrythatyourcarwouldntstart).
Theuseofsuchcuesquicklydrawsattentiontous,andsupportsanenduringjudgmentthatthispersonis
insignificant,incompetent,unattractiveandunreliable.Thecombinedeffectsofdrawingattentionand
encouraginganegativehalomakeitapowerfulforceintheworkplace,particularlyinsituationswhereour
judgmentofthespeaker(intraining,salespresentations,interviews,publicspeeches)isdirectlyrelatedto
ourjudgmentoftheexperience.Itsinfluenceinguidingattentionmeansthatitoverwhelmsotherwise
persuasiveelementsofaninteraction.Oneresearcherreports,anacknowledgedexpertwithexcellent
reasonsforadvocatingapositionalreadyacceptedbyanaudiencemay,nevertheless,failtobepersuasiveif
heorsheusespowerlesslanguage.
Ifyourecognizeyourselfhere, one simple change can make an enormous
improvement .Stopusingthefivesignalsofpowerlessness.Thatseasierthanitseemsifyourealize
thatyoucandoitandyoutakeitonesmallstepatatime.Beforedealingwithpowerlesslanguage,startby
trainingyourselftohearandcorrectadifferentspeechhabit.Youmightdecide,forexample,nottouse
contractions(cant)inyourspokenspeechforaweek.Forthatweek,eachtimeyouuseacontraction,
stop,backup,andrepeatthesentenceusingthefullwords:Sorry,Icanthelpwith...Thatis,Icannothelp
with....Thatsimpleexercisewillgiveyouboththetrainingandtheconfidencetoaddressthenextissue.
Thekeytoeffectivenessbecomesbalancingourresentmentofthepowerfulwithourdismissalofthe
powerless.Ifyoucanbecomeapowerfulcommunicatorwhoisalsoseenasagoodperson,youwin.Ifothers
labelyouasawinner,theyregoingtointerpretyourwordsandactionspositively.Iftheydothat,theyre
likelytolistenmoreopenly,misunderstandlessandgrantyouthebenefitofthedoubtwheneverthey
can.So,whatqualifiesasawinnerandhowdoIgettobeone?Welllookatthoseinorder.
Thereareseveraldecadesofverygoodresearchonhowwejudgecommunicators.Thatresearchshows
threejudgmentswhichoverrideallothers.Theyare:
1. Expertise(alsocalledcompetenceorqualification):youmustconvincefolksyouknowyourstuff.
2. Trustworthiness(alsocalledcharacter,safetyorpersonalintegrity):youmustconvincepeoplethat
theycanbelievewhatyousay,andtheycanbelieveyourexplanationsforwhatyoudo.
3. Goodwill(alsocalledcaring):youmustconvincelistenersthatyouareactingoutofaconcernfor
themandtheirneeds.Ifpeoplethinkyourejustgoingthroughthemotions,thatyouarescheming
orthatyouretreatingthemasaproblemtobesolvedratherthanapersontobehelped,theywill
reactwithhostilityorindifferencetoeverythingyoutrytosayordo.Itssometimescalledthelost
dimensionofcredibilitybecause,foraverylongtime,researchersdidnotgraspitsimportance.
AristotleidentifiedtheseexactcharacteristicsinTheRhetoric.Agoodspeakermustdemonstrate,hesaid,
goodjudgment,goodmoralsandgoodwill.IttookguyswithPhDsanother2300yearstonoticethathewas
Onceyourecomfortablewithnotusingcontractions,pickjustoneofthepowerlessspeechhabitsanddothe
samething.Listenforyouknow,stopwhenyouhearit,backupandrepeatthesentencewithoutit.The
practiceandconfidenceyougainedintheprecedingweekwillhelpyouhearandquicklysquelchthose
signalsofpowerlessness.
exactlyright.Thescientistshaveidentifiedthreeothersourcesofcredibility(dynamismorpersonalenergy,
composure,andsociability)whichareworthknowingaboutbutlesscriticaltotheBigThreeprimary
sources.Herearesomewaystodemonstrateyourpossessionofthem.
Expertise
Technicalknowledgeandskillsalonedontdefineexpertise.Technicians,atypeofskilledworker,also
possesssuchknowledgeandskills.Thedifferenceisthattechnicianscanfindananswertoaproblem;
theyvelearnedthelistofquestionstoask,havememorizedtherightresponsesandcanapplythem.Experts
knowwhatquestionstoask.Theygiveevidenceoftechnicalknowledgebutalsoasortofexciteddiscontent
withtheirknowledge.Theyrethinkingconstantly,pressingtheirlimitsandplayingwithnewpossibilities.
Theresadifferencebetweenbeinganexpertandbeingseenasanexpert.Ifpeoplearentgivensignsof
yourexpertise,theywontreactproperlytoyou.Whatsortsofsigns?
WesternCarolinaUniversityleadershipprofessorMarieLineGermainhasdevelopeda16point"Generalized
ExpertiseMeasure"whichreliablymeasuresourperceptionsofwhethersomeoneisanexpert.Beyondjust
knowingyourstuff,expertsare
Passionateabouttheirwork:theyshowdrive,energyandambition.
Goodatunderstanding,almostintuitively:theylistenmorethantheytalk,theyaskgoodquestions,
theynoticethingsthatothersmiss.
Constantlygettingbetter:expertsarenotafraidofadmittingthelimitsoftheirknowledge.They
haveastrongsenseoftheirownfallibility,buttheyliketopressthoselimits.
Charismaticandconfident:theyspeakwithassuranceandprecision,theyreorganized,andtheycan
explainthings.
Trustworthiness
Trustisthecornerstonewhendealingwithpeople.Whentrustexistsinanorganizationorinarelationship,
almosteverythingelseiseasierandmorecomfortabletoachieve.
Keepyourpromises.Ifyoucantkeepone,explainwhatishappeninginthesituationwithoutdelay.
Confronthardissuesinatimelyfashion.Ifsomeonemissesworkalotorspendsworktime
wanderingaround,itisimportantaddressyourconcernsdirectlyandpromptly.Don'tletthings
fester.
Protecttheinterestofallyourcoworkers.Donottalkaboutpeoplewhoareabsent,norallowothers
toplaceblame,callnames,orpointfingers.
Knowwhatyouaretalkingabout,andifyoudontknowadmitit.
Listenwithrespectandfullattention.Exhibitempathyandsensitivitytotheneedsofothers.When
youretalkingwithsomeone,totheextentpossible,puteverythingelseaside.Multitaskingisa
myth(humanscannoteffectivelyfocusontwoormoreissuesatonce;theresearchhereis
absolutelyclearregardlessofpeoplescommondelusions)andasignalofdisrespect(theimplied
messageis,yourereallynotworthallthatmuch,soIllstaplepapersorplayvideopokeroranswer
emailwhileyouretellingmesomethingthatyoumistakenlythinkisimportant).
Sethighexpectationsandactasifyoubelieveyouandyourcoworkersarecapableoflivingupto
them.
Goodwill
Youcandemonstrateyourgoodwill,orcaringforotherpeople,byshowingappreciationeverydaywhen
dealingwiththem.Youcantellyourcolleaguesandcoworkershowmuchyouvaluethemandtheir
contributionanydayoftheyear.Nooccasionisnecessary.Smallsurprisesandtokensofyourappreciation
spreadthroughouttheyearhelpthepeopleinyourworklifefeelvaluedallyearlong.Somethingassmallas
buyingsomeoneacanofCokewhenyougetoneforyourself,orsplittingthetreatthatyoubroughtforyour
lunch,wouldwork.DontwaitforAdministrativeProfessionalsDaytoexpressgratitudeforthecareand
competenceofthosearoundyou;beingthankfulonlyoncommandisnearlypointless.Thekeyis
consistency:youdontwanttobeseenasapersonwhoonlycaresaboutotherpeoplewhenheorsheneeds
somethingfromthem.
Thesedemonstrationsarecalled"immediacybehaviors."("Immediate"literallymeans"there'snothingin
thewaybetweenus.")
Praisefolks,quietly,whentheydosomethingwell.Beprompt,specificandprivate.Evenincultures
wherereceivingcomplimentsisproblematic,aquietwordofrecognitionwilldoalotofgood.
Say"thankyou"andmeanit.Stopwhatyou'redoing,lookattheperson,smileandsayit(or
somethinglikeit).Theoccasional"thanks"asyoudashoffisokay,butit'snoteffectiveasaroutine.
Learnenoughaboutyourcoworkersthatyouknowwhat'simportanttothem.Thenkeeptrack.A
child'sbirthday,mom'sMRI,anewring...noticinganyofthatstuffsays"you'reimportanttome."
4.
Learn to be Assertive
Beingassertiveisawayofcaring,foryourselfandforothers.Assertivenessistheabilitytoexpressyour
expectationsorpreferenceswhentheymatter.It'snotaggressiveness(tryingtoforceyouropinionsby
force)orevendominance(tryingtoforceyouropinionsbyvirtueofyourstatusinarelationship).It'sthe
simpleunderstandingthatwhatyou'rethinkingcanhelp,reallyhelp,otherpeople.
Soyou'retryingtofigureoutwheretogoafterwork.
Assertive:"I'dreallyliketotryeithertheThaiortheVietnameseplace,butifit'sreallyimportantto
gosomewhereelsetoday,I'mopen."
Aggressive:"It'smyturn.WewenttoMya'splacelastweek.IsayThai."
Nonassertive:(thinks"Thai,pleasepleasepickThai"butsays)"whateveryouguyswant."
Theresearchonassertivenessisprettyconsistentlypositive.Ifyou'reappropriatelyassertiveit
Providesenergy,oftentoyou.Whenwethinkwedon'tmatterorwhenthink"Ibackeddown
again,"itoftenleavesusfeelingweakandsadandtired.
Herewelltalkabouttwosimplestrategies.First,youneedtodevelopthehabitofbeingassertive.Thatis,
ofsayingwhatyouknowandwhatyoubelievetobeimportantinaclearandrespectfulway.Second,you
needtopracticetheartofprovidingusefulfeedback.Thatis,youneedrespondinawaythathelpspeople
acceptyourjudgmentandmodifytheirbehaviors.
Improvesrelationships.Itgivesyouandyourfriendsachancetoworktogetheronreachinga
solution,whichtendstomakeeveryonefeelbetteraboutthemselvesandothers.Andthemoreyou
actlikeagreatperson,themorepeoplewilltreatyouthatway.
Allowsyoutogetthingsdone.Insteadofkeepingquietandfretting(orpretendingthere'sno
problem),youopenupthetopicthateveryoneprobablyknowsneedsdiscussion,youlistenwiththe
ideaofotherpeoplemightberight,yousuggestasolution,reviseit,ratifyit,sharehighfivesand
feelquitegoodaboutit.
Whatsortoftipsmighthelpyouassertyourself?
Avoidemotionalpresentations.Crying,pouting,turnedredintheface,settingthingsdownrather
toofirmlyorevenrefusingtospeakallcloudcommunicationratherthanclearitup.
Dealwithjustoneissueatatime.Thatmeansbeingfocusedandconcrete."Ineedyoutoputyour
trashinthetrashandyourdinnerplateinthesink"ismuchmoreproductivethan"quitbeingsucha
pig"or"Ineedyoutostartactinglikeyoucareaboutthehouse."
Don'tinsistongettingyourwayeverytime.Eventhemosteffectivecommunicatorslosealotof
battles,withgraceandgoodhumor,butendupwinningalotofwarsasaresult.Ifpeopleknowthat
yourenotabully,theydon'timmediatelygetdefensivewhenyouexpressyourselfandlaterwins
becomemorelikely.
Butdon'tgiveinimmediately.Surrendertothebetterinsightorthebetterplan,notjusttothe
existenceofdisagreement.Remember,thefactthatsomeonedisagreeswithyoudoesn'tmake
themeitherrightorwrong.Theideasdeterminethat,soreacttothem.
Admitwhenyou'rewrong.Thisishard.MostofushatebeingwrongandIespeciallyhatebeing
wrongaroundpeoplewhomatter.It'shardnottoshiftfromassertivetoaggressive,justtoavoid
"losingface."Thephrase,"wow,that'sreallyagoodidea,thanksforsavingmefrommyself,"goesa
longway.
Butonlywhenyou'rewrong.Ifyou'reconvincedyou'rerightbutyou'regoingtoloseanyway,state
yourpreferenceandthenhelpmakethealternativeasgoodasitcanpossiblybe."Istillthinkwed
bebetterwithacolorlaserprinter,butwecouldmanagewithagoodblackandwhiteoneifwepay
OfficeMaxtodothecolorcopiesforus."
Focusonwhatyouknow,ratherthanwhatyoususpect.Peoplerecommendmaking"I"statements
becausethosereflectthingsyoucanbesureof."Ifeltfoolishwhen"isalotsaferthan"youtried
tomakemelookfoolishwhen"
Offerpositivefeedbackatleastasregularlyasnegative.Folkswillunderstandthatyou'renot
engaginginmeanspiritedcriticismofthem,butthatyou'retryingtohelpcreateaplacewhere
everyonegetsachancetothrive.Knowingthatyou'vedonesomethingwellandthatit'smadea
differenceisareallypowerfultoolthatway.
Bespecific,notgeneral.(Say,"ThedisplayyoubuiltforthenewDragon'sEggsisreallyattractiveand
eyecatchingwhensomeonefirstwalksintheshop,"not"nicedisplay.")
Focusonaspecificbehavior,notonapersonortheirintentions.("WhenIwasspeakingwithNatalie
andyoustartedcallingmefromacrosstheshop,itwasveryhardtofocusonwhatshewassaying"
ratherthan"itwassortofrudeofyouto")
Focusonactionstheycanactuallydosomethingabout.Complainingaboutapersonsnature
(youresoconfused)isntnearlyasusefulasfocusingonhowtheycanaddressaconcern.
Hesitatetogiveadvice.It'salwaysbestifyou'reabletoofferanobservationaboutanissuethat
aroseandtheotherpersonrequestsadvice.Atmost,youmightsay"Ihaveacoupleideasifyou'd
liketotalkaboutthem."
Trytocontrolyourdefensiveness.Ifpeopleareafraidthatthey'regoingtohurtyouwiththeir
wordsorthatyou'regoingtorejecttheirattempttohelp,they'remorelikelytoletyoufailonyour
own.
Listentounderstandandnottojudge.Ifyou'rethinking"whatcrap"afterabout10seconds,it'll
show,you'llstartlookingforreasonsthatthey'rewrongandthey'lllookforreasonsnottotalkwith
youagain.
Summarizeandreflectwhatyouhear.Oftenwedon'tquitegetanotherperson'spoint,soithelpsto
repeattheirmessagebeforerespondingtoit.Say,"Isometimesgetalittleunfocused,soletme
doublecheckthiswithyou.Whentherearealotofpeopleinthestore,itlookslikeI'mpaying
attentiononlytoyoungercustomersbecauseI'mmoreactiveinaskingthemquestionsandshowing
themotherproducts.Isthataboutright?"
Askquestionstoclarify.Focusonquestionstomakesureyouunderstandthefeedback.
Askforexamplesandstoriesthatillustratethefeedback,soyouknowyousharemeaningwiththe
personprovidingtheexample.Aimtounderstandtheirconcerns,notjusttorefutethem.
Confirmssolutions.Onceyouunderstandaconcern,proposeachangeandaskwhetherthatchange
wouldaddresstheconcern.
Remember:Justbecausesomeonegivesyoufeedback,itdoesn'tmeanthey'rerightexactly.They
interpretyouractionsthroughtheirownlifeexperiencesandexpectations.Checkwithotherfolks
youtrusttoseehowcloseitistoright.
Areyouinterestedinhowotherpeopleviewyourwork?Makeiteasyforthemtotellyou.Iftheythinkyou'll
appreciativelyconsidertheirfeedback,you'llgetlotsmore.And,thatisgood,really.Indealingwithpeople,
objectivefeedbackfrompeoplewhocareaboutyoucanhelpyoukeepgettingbetterorconfirmthatyouare
ontherighttrack.Especiallywhenthefeedbackstings,youneedtobecarefulinprocessingitfairly.
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There'snothingmorevitalafteraninternalproblematwork,thanreestablishingtheatmosphereofmutual
respectandsupport.AlbertMaslow,whoseinsightsonpsychologicalneedsdominatedgenerationsof
scholarship,identifiesrespectasoneofthefourmostvitalhumanneeds."Allpeopleinoursociety(witha
fewpathologicalexceptions)haveaneed...forselfrespectorselfesteem,andfortheesteemofothers...
thwartingoftheseneedsproducesfeelingsofinferiority,ofweakness,andofhelplessness.Thesefeelings,in
turn,giverisetoeitherbasicdiscouragementorelsecompensatoryneurotictrends."Regardlessofyourrole
inthemiscommunicationasmanager,workerorbystanderyourbestinterestgoingforwardisto
reestablishacultureofacknowledgementandrespect.Therefore:
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Treatpeoplewithcourtesyandkindness.Itiscriticalthatyousignalcourtesywithyouractions,as
wellasyourwords.Peoplegivemoreweighttoournonverbalthantoourverbalcontentbecause
theybelievethatwefakeourwordsmoreeasilythanourexpressions.Ifyoumixverbalandnon
verbalsignals(Imgladtoseeyoumixedwithaflatfacialexpressionandclosedbodylanguage),
thenonverbalwinsandanygapbetweenthetwomightconvincepeopletotrustyouless.
Listenwithrespectandfullattention.Imrepeatingmyselfbecausethispointbears
repeating.Whenyouretalkingwithsomeone,totheextentpossible,puteverythingelse
aside.Multitaskingisamyth(humanscannoteffectivelyfocusontwoormoreissuesatonce;the
researchhereisabsolutelyclearregardlessofpeoplescommondelusions)andasignalofdisrespect
(theimpliedmessageis,yourereallynotworthallthatmuch,soIllstaplepapersorplayvideo
pokeroransweremailwhileyouretellingmesomethingthatyoumistakenlythinkisimportant).
Listenactively.Leanabitforward,nodandsmile.Listenforwhatsrightinastatementratherthan
searchingforwhatswrong.Askquestionstoclarifyyourunderstanding,paraphrasewhatyouve
heardtodemonstrateit.Attendtononverbalcuesthatmightoffercluesonwhatsnotbeingsaid.
Respectthepressuresonothers.Aspeoplegainresponsibilities(professionalorfamilial),theirtime
becomesmoretightlypackedwithevents.Iftheygiveyousomeoftheirtimeandattention,treatit
withgreatrespect.Comeprepared.Focusonwhatyouneedtolearn.Repeatandrecordtheir
advice,soyoudontneedtocomeback.Thankthemandthengo.Dontdrawitout,unlessthe
personyourespeakingwithinvitesyouto.
Encouragecoworkerstoexpressopinionsandideas.Whentheydo,especiallyifyou'reinaformal
meetingortraining,writeitdownwiththeirnameattached.Ifyoutalkabouttheideawithothers,
remembertogivecreditforit.
Includeallcoworkersinmeetings,discussions,andevents.Ifyou'retalkingwithfolksandyounotice
someonehoveringjustoutsidethecircle,invitethemin.
In conclusion: Effectivecommunicationisacriticalcompetencythatyougainonlythrough
thoughtfulreflectiononyourownandothersbehavior,consciouspracticeandawillingnesstolearn.
Thewordsyouspeakandthewordsyouchoosetoheardefineyou,directandconfineyou.Inareal
sense,theycreatetheworldinwhichyouact.Ifyoulistentounderstandthespeakerandhisneeds,
youlllaythefoundationforapowerfulrelationship.Ifyouspeakclearlyandthoughtfully,youwill
createamorefunctional,morepositiveenvironment.Ihopethisguideprovidesvaluablesupportasyou
undertaketheseessential,challengingtasks.
AdvertisingandSocialInfluence
Propagandainthe20thCenturyandBeyond
RhetoricalTheory
CommunicationandEmergingTechnologies
BusinessandProfessionalCommunication
PersuasionTheory
Foraquartercentury,Davidcompetedinacademicdebateandcoachedcollegedebateteamstoover
1500individualvictoriesand50tournamentchampionships.Whenheretiredfromthatresearch
intensiveendeavor,hisinterestturnedtoresearchingfundinvestingandfundcommunication
strategies.
DavidservedastheclosingmoderatorofBrill'sMutualFundsInteractive(aForbes"BestoftheWeb"
site).From20062011,hewastheSeniorFundAnalystatFundAlarmandauthorofover120fund
profiles.Hismonthlycolumnwasreadbyaround5000people.HisworkhasbeencitedinUSAToday,
TheWallStreetJournal,Barron's,BusinessWeekand,ontheweb,atMotleyFool,MSNMoney,CBS
Marketwatchandelsewhere.
Iamindebtedtothedozensofunnamedscholarswhosecareful,ongoingresearchprojectsprovidethe
basisformyobservationsandrecommendations.Moreimmediately,Ibenefitedfromthesharpinsights
andcarefulreadingoftwotalentedfriends.Junior Yearwood ofPortofSpain,Trinidad,aContributing
EditorattheMutualFundObserver,reviewedseveralearlierdraftsofthiswork,helpedcraftits
conclusionandofferedawealthofinsightsonhowtoprovideacleaner,morecompellingargument.
Nicholas BurnettofCaliforniaStateUniversity,Sacramento,brought20yearsexperienceteaching
businesscommunication,akeenunderstandingoftheresearchandanoldfriendswillingnesstopokeat
me.Theirgenerositysubstantiallyimprovedthisreport.
Acknowledgements
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