Professional Documents
Culture Documents
Introduction:
Channel Media & Market Research, a leading data collection and market research
organization, conducted an independent study among residents of New England
about their opinions about the professional sports teams in the region (a similar
study was conducted in 2012, 2013 and 2014). The focus of this study was to
determine respondents opinions about issues related to the Boston Red Sox, New
England Patriots, Boston Bruins, Boston Celtics and New England Revolution.
Channel Media & Market Research wanted to examine what teams and players fans
admire, how they rate each organization, what they believe could be improved,
which sports radio and TV personalities and shows are their favorites and to poll the
fans on important issues related to these teams. More than 14,200 people
participated in this research and this is again one of the most extensive sports
surveys ever done in the New England region. This report contains the results of the
questions each survey participant answered and provides a unique look into what
the fans of New England really think about the teams they follow.
Methodology:
How the Study Was Conducted:
This study was executed between August 24, 2015 and August 30, 2015. The survey
was conducted online using independent list sources (none of which was associated
with any team, television and/or radio station and was NOT the same sample utilized in
previous surveys). Respondents were invited to participate in the survey via an email
invitation and each participant could only access the survey once.
In total, the average survey lasted 16 minutes. A drawing for a number of $250.00 Visa
gift cards were used to encourage response. The results for the 14,217 qualified
surveys are contained in this report.
All Respondents in This Study:
Were from one of the following states: CT, MA, ME, NH, RI, or VT
Followed at least one professional sports team at least HALF of the time
Were males/females over the age of 18 years (one per household only)
Completed the entire survey (partial surveys were eliminated from the results)
Note: Where applicable results from this survey are compared with previous years
3
The base sizes of this survey make this research significant and this survey has a
margin of error of +/- 3% and confidence level of 98%.
2014
2013
2012
(N= 14,217)
(N= 13,516)
(N= 13,457)
(N= 7,236)
45%
42%
44%
42%
24%
30%
33%
32%
Boston Bruins
23%
21%
17%
11%
Boston Celtics
6%
6%
7%
10%
2%
1%
2%
5%
2014
(N= 13,516)
2013
(N= 13,457)
65%
43%
33%
15%
7%
5%
8%
29%
27%
8%
3%
3%
4%
18%
32%
Leadership Performance:
Which of the following teams leadership do you believe has done the BEST job over
their most recent season? (Please select only one)
2015
(N= 14,217)
2014
(N= 13,516)
2013
(N= 13,457)
69%
36%
31%
14%
10%
6%
9%
35%
33%
6%
3%
2%
2%
16%
28%
2014
(N= 13,516)
2013
(N= 13,457)
59%
46%
43%
16%
4%
N/A
12%
28%
21%
7%
3%
2%
N/ASox
John Farrell of the Boston Red
6%
19%
25%
N/A
Management Performance:
Please rate the job you believe each of the following have done running/managing their
team (N= All respondents who rated each a 6 or 7 excellent)
2015
(N= 14,217)
2014
(N= 13,516)
81%
37%
26%
24%
8%
63%
27%
49%
19%
12%
1:
Poor
61%
20%
10%
5%
1%
1%
2%
10%
27%
30%
21%
9%
2%
1%
6%
18%
31%
33%
9%
3%
0%
4%
22%
32%
21%
16%
2%
3%
2%
6%
16%
19%
24%
19%
14%
2015 N= 14,217
Source: Channel Media & Market Research
10
2015
(N= 14,217)
2014
(N= 13,516)
2013
(N= 13,457)
2012
(N= 7,236)
47%
45%
43%
44%
23%
27%
30%
29%
Boston Bruins
21%
19%
17%
13%
Boston Celtics
7%
8%
9%
11%
2%
1%
1%
3%
11
2016
(N= 14,217)
2014
(N= 13,516)
2013
(N= 13,457)
49%
42%
17%
29%
17%
5%
10%
23%
20%
7%
3%
3%
5%
15%
55%
Boston Celtics
67%
23%
10%
63%
31%
6%
33%
55%
12%
Boston Bruins
17%
40%
43%
11%
38%
51%
2015: N= 14,217
Source: Channel Media & Market Research
13
2014
(N= 13,516)
71%
59%
12%
26%
Boston Celtics
7%
4%
5%
8%
5%
3%
14
Olympic Decision:
How would you rate the decision that Boston officials/Boston's Olympic Committee
made to withdraw Boston from consideration of the 2024 Olympic Games?
2015: N= 14,217
Source: Channel Media & Market Research
15
2015: N= 14,217
Source: Channel Media & Market Research
16
2015
(N= 14,217)
2014
(N= 13,516)
15%
18%
24%
27%
33%
24%
20%
20%
5%
7%
3%
4%
2015 N= 14,217
Note: Only respondents who followed the Boston Red Sox at least half the time (N= 10,238) responded to
the next series of questions about the Boston Red Sox
Source: Channel Media & Market Research
19
A+
A-
B+
B-
C+
C-
D+
D-
2015
Season
0%
2%
2%
7%
9%
6%
8%
16%
19%
10%
8%
1%
12%
2014
Season
1%
2%
5%
10%
13%
17%
18%
22%
5%
4%
2%
1%
0%
2013
Season
32%
35%
14%
7%
6%
2%
2%
1%
1%
0%
0%
0%
0%
2013 mean= A
2014 mean= C
MEAN GRADES: 2015: C2014: C
2013: A
2015: N= 10,238
Source: Channel Media & Market Research
20
2015: N= 10,238
Channel Media & Market Research
21
7:
Excellent
1:
Poor
28%
38%
21%
7%
6%
0%
0%
23%
36%
9%
10%
6%
7%
9%
21%
17%
23%
20%
33%
26%
16%
25%
5%
8%
1%
3%
1%
1%
8%
5%
4%
6%
11%
9%
21%
14%
25%
14%
23%
22%
4%
12%
15%
6%
7%
8%
41%
28%
17%
4%
6%
11%
19%
16%
27%
17%
1%
2%
5%
7%
8%
6%
71%
2015: N= 10,238
Source: Channel Media & Market Research
*Due to the timing of this announcement, 1,287 respondents did not answer this question
**Due to the timing of this announcement, 2,466 respondents did not answer this question
22
2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)
Channel Media & Market Research
.
23
2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)
Source: Channel Media & Market Research
.
24
2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)
Channel Media & Market Research
.
25
26
2015
(N= 14,217)
2014
(N= 13,516)
46%
42%
28%
26%
11%
10%
9%
11%
4%
8%
2%
3%
2015 N= 14,217
Note: Only respondents who followed the New England Patriots at least half the time (N= 12,129)
responded to the next series of questions about the New England Patriots
Source: Channel Media & Market Research
29
A+
A-
B+
B-
C+
C-
D+
D-
20142015
Season
41%
32%
13%
6%
5%
1%
1%
1%
0%
0%
0%
0%
0%
20132014
Season
16%
22%
27%
18%
8%
7%
1%
1%
0%
0%
0%
0%
0%
2013 mean= A
2014 mean= C
MEAN GRADES: 2014-2015: A
2013-2014: A-
2015: N= 12,129
Source: Channel Media & Market Research
30
2015: N= 12,129
Channel Media & Market Research
31
1%
4%
15%
17%
1:
Poor
66%
15%
6%
3%
22% 4% 5%
29% 31% 17%
8% 11% 18%
8% 20% 23%
1% 1%
3% 1%
14% 28%
10% 19%
3%
2015: N= 12,129
Source: Channel Media & Market Research
32
2015: N= 12,129
Source: Channel Media & Market Research
7: Completely
agree
1: Completely
disagree
86%
6%
1% 1% 1% 1%
4%
79%
6%
4% 6% 1% 1%
3%
57%
48%
12% 6% 11% 4% 4%
13% 10% 7% 4% 4%
6%
14%
29%
3%
21%
10%
19%
13% 9% 7% 6% 10%
36%
15%
3%
11%
0%
17%
70%
33
1:
Completely
disagree
83%
10% 4% 2% 1% 0%
0%
83%
58%
8% 1% 1% 1% 1%
19% 11% 8% 1% 2%
5%
1%
38%
3%
32%
31%
12%
6%
4%
8% 5% 9% 4% 15%
55%
2015: N= 12,129
Source: Channel Media & Market Research
34
2015 N= 12,129
(Note: All New England Patriots that were on the team for the 2015-2015 season were eligible for this question)
Channel Media & Market Research
.
35
2015 N= 12,129
(Note: All New England Patriots that were on the team for the 2014-2015 season were eligible for this question)
Source: Channel Media & Market Research
.
36
2015 N= 12,129
(Note: All New England Patriots that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.
37
38
39
2015
(N= 14,217)
2014
(N= 13,516)
14%
11%
27%
26%
18%
17%
11%
10%
12%
15%
18%
21%
2015 N= 14,217
Note: Only respondents who followed the Boston Bruins at least half the time (N= 8,388) responded to
the next series of questions about the Boston Bruins
Source: Channel Media & Market Research
41
A+
A-
B+
B-
C+
C-
D+
D-
20142015
Season
1%
3%
7%
6%
21%
9%
12%
17%
10%
4%
7%
3%
0%
20132014
Season
4%
15%
35%
18%
14%
6%
4%
3%
1%
0%
0%
0%
0%
2013 mean= A
2014 mean= C
MEAN GRADES: 2014-2015: C
2013-2014: A-
2015: N= 8,388
Source: Channel Media & Market Research
42
2015: N= 8,388
Channel Media & Market Research
43
Boston Bruins:
How would you rate each of the following by the Boston Bruins?
7:
Excellent
1:
Poor
1%
2%
8%
2%
9% 7%
19% 11%
9% 7%
8% 3%
14%
29%
5%
0%
32%
17%
24% 20% 9% 6%
29% 30% 13% 7%
11%
5%
4%
3%
9%
4%
12%
19%
22%
14%
34%
39%
28%
20%
29%
28%
2015: N= 8,388
Source: Channel Media & Market Research
44
2015 N= 8,388
(Note: All Boston Bruins that were on the team for the 2015-2015 season were eligible for this question)
Channel Media & Market Research
.
45
2015 N= 8,388
(Note: All Boston Bruins that were on the team for the 2014-2015 season were eligible for this question)
Source: Channel Media & Market Research
.
46
2015 N= 8,388
(Note: All Boston Bruins that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.
47
48
Top 5
In your opinion what could the Boston Bruins do to improve their team?
(Unaided write-in responses)
49
2015
(N= 14,217)
2014
(N= 13,516)
12%
9%
34%
30%
11%
13%
14%
17%
13%
16%
16%
15%
2015 N= 14,217
Note: Only respondents who followed the Boston Celtics at least half the time (N= 8,103) responded to
the next series of questions about the Boston Celtics
Source: Channel Media & Market Research
51
A+
A-
B+
B-
C+
C-
D+
D-
20142015
Season
10%
6%
17%
24%
18%
12%
5%
4%
0%
2%
1%
1%
0%
20132014
Season
0%
0%
2%
3%
13%
12%
19%
27%
7%
2%
2%
3%
1%
2013 mean= A
2014 mean= C
MEAN GRADES: 2014-2015: B+
2013-2014: C
2015: N= 8,103
Source: Channel Media & Market Research
52
2015: N= 8,103
Channel Media & Market Research
53
Boston Celtics:
How would you rate each of the following by the Boston Celtics?
7:
Excellent
The decision to still have Brad Stevens as their coach
The decision to still have Danny Ainge as President of
Basketball Operations
The acquisition of Isaiah Thomas
The decision not to get Kevin Love
The decision to wave Zoran Dragic
The decision to wave Phil Pressey
1:
Poor
71%
17% 5% 7% 0%
0%
0%
47%
36%
24%
24%
12%
29% 19% 4%
46% 16% 2%
23% 18% 15%
22% 21% 30%
21% 26% 30%
0%
0%
4%
0%
7%
0%
0%
3%
0%
2%
1%
0%
13%
3%
2%
2015: N= 8,103
Source: Channel Media & Market Research
54
2015 N= 8,103
(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.
55
2015 N= 8,103
(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)
Source: Channel Media & Market Research
.
56
2015 N= 8,103
(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.
57
58
Top 5
In your opinion what could the Boston Celtics do to improve their team?
(Unaided write-in responses)
59
2015
(N= 14,217)
2014
(N= 13,516)
7%
5%
6%
5%
10%
11%
19%
20%
23%
25%
35%
34%
2015 N= 14,217
Note: Only respondents who followed the New England Revolution at least half the time (N= 2,347)
responded to the next series of questions about the New England Revolution
Source: Channel Media & Market Research
61
A-
B+
B-
C+
C-
D+
D-
2015
Season
9%
18% 10%
36%
17%
4%
6%
0%
0%
0%
0%
0%
9%
2014
Season
3%
2%
22%
35%
3%
2%
1%
1%
2%
1%
1%
3%
27%
MEAN GRADES:
2013 2014-2015:
mean= A B+
2014 2013-2014:
mean= C B
2015: N= 2,347
Source: Channel Media & Market Research
62
2015: N= 2,347
Channel Media & Market Research
63
1:
Completely
disagree
63%
18% 7% 5% 6% 1%
0%
55%
37%
9% 10% 12% 3% 5%
38% 16% 4% 4% 1%
6%
0%
29%
2%
19%
4%
2015: N= 2,347
Source: Channel Media & Market Research
64
2015 N= 2,347
(Note: All New England Revolution players that were on the team for the 2015 season were eligible for this question)
Channel Media & Market Research
.
65
2015 N= 8,103
(Note: All New England Revolution players that were on the team for the 2015 season were eligible for this question)
Source: Channel Media & Market Research
.
66
2015 N= 2,347
(Note: All New England Revolution players that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.
67
68
69
2015 Favorite
Play-by-Play Announcer/Color Analyst: TV
Who is your favorite local television play-by-play announcer or color analyst?
(Unaided write-in)
2015 Favorite
Play-by-Play Announcer/Color Analyst: Radio
Who is your favorite local radio play-by-play announcer or color analyst?
(Unaided write-in)
State Location:
In which of the following states do you live? (Please select only one)
2015 N= 14,217
Source: Channel Media & Market Research
81
Male/Female:
Are you
2015 N= 14,217
Source: Channel Media & Market Research
82
Age:
Which of the following categories includes your age?
2015 N= 14,217
Source: Channel Media & Market Research
83
Education:
What level of education have you completed? (Please select only one)
2015 N= 14,217
Source: Channel Media & Market Research
84
Income:
Which of the following categories includes your household income (before taxes)?
(Please select only one)
2015 N= 14,217
Source: Channel Media & Market Research
85
Marital Status:
Which of the following categories best describes your marital status?
(Please select only one)
2015 N= 14,217
Source: Channel Media & Market Research
86
Children:
Do you currently have children
2015 N= 14,217
Source: Channel Media & Market Research
87
Employment Status:
Which of the following categories includes your current employment status?
(Please select only one)
2015 N= 14,217
Source: Channel Media & Market Research
88
Ethnicity:
Which of the following best describes your ethnicity? (Please select only one)
2015 N= 14,217
Source: Channel Media & Market Research
89
More Information:
For More Information:
To find out more about this study, cross-tabulations/break-outs, individual team data not shown
here and/or future waves of this market research please contact Jennifer Patterson at
jpatterson@channelmarketresearch.com or Susan Mulcahy at
smulcahy@channelmarketresearch.com or 508-624-6013.
About Channel Media & Market Research:
Founded in 2004, Channel Media & Market Research, Inc. is a full-service market research, data
collection and database creation firm. The company specializes in market research and data
collection for a wide variety of markets worldwide. Our market research services utilize the latest
research techniques in both qualitative and quantitative surveys. Channel Media & Market
Research conducts more than 100 studies per year and offers primary research and secondary
research solutions to meet the individual needs of our clients.
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