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New England Sports Survey:

A Fan Opinion Poll


Conducted and Sponsored by
Channel Media & Market Research, Inc.
August/September 2015

Introduction:
Channel Media & Market Research, a leading data collection and market research
organization, conducted an independent study among residents of New England
about their opinions about the professional sports teams in the region (a similar
study was conducted in 2012, 2013 and 2014). The focus of this study was to
determine respondents opinions about issues related to the Boston Red Sox, New
England Patriots, Boston Bruins, Boston Celtics and New England Revolution.
Channel Media & Market Research wanted to examine what teams and players fans
admire, how they rate each organization, what they believe could be improved,
which sports radio and TV personalities and shows are their favorites and to poll the
fans on important issues related to these teams. More than 14,200 people
participated in this research and this is again one of the most extensive sports
surveys ever done in the New England region. This report contains the results of the
questions each survey participant answered and provides a unique look into what
the fans of New England really think about the teams they follow.

Note: As in previous years respondents do NOT answer detailed questions about


teams they do not follow at least half the time.
2

Methodology:
How the Study Was Conducted:
This study was executed between August 24, 2015 and August 30, 2015. The survey
was conducted online using independent list sources (none of which was associated
with any team, television and/or radio station and was NOT the same sample utilized in
previous surveys). Respondents were invited to participate in the survey via an email
invitation and each participant could only access the survey once.

In total, the average survey lasted 16 minutes. A drawing for a number of $250.00 Visa
gift cards were used to encourage response. The results for the 14,217 qualified
surveys are contained in this report.
All Respondents in This Study:

Were from one of the following states: CT, MA, ME, NH, RI, or VT
Followed at least one professional sports team at least HALF of the time
Were males/females over the age of 18 years (one per household only)
Completed the entire survey (partial surveys were eliminated from the results)
Note: Where applicable results from this survey are compared with previous years
3

A Note About Surveys:

A Note About Surveys:


Market research is utilized to collect data at a specific moment in time. It is a
realistic look at the opinions, comments and attitudes of a given population at the
time the survey is taken. When using market research it is important to note that it
is not an exact science and often is subject to respondents emotions at the time of
the survey or polling. Market research is an excellent tool for understanding how
specific groups of a population think and act and how changes/modifications made
based on their responses can affect their future behavior.

The base sizes of this survey make this research significant and this survey has a
margin of error of +/- 3% and confidence level of 98%.

Favorite Sports Team:


Which of the following is your favorite sports team? (Please select only one)
2015

2014

2013

2012

(N= 14,217)

(N= 13,516)

(N= 13,457)

(N= 7,236)

New England Patriots

45%

42%

44%

42%

Boston Red Sox

24%

30%

33%

32%

Boston Bruins

23%

21%

17%

11%

Boston Celtics

6%

6%

7%

10%

New England Revolution

2%

1%

2%

5%

Source: Channel Media & Market Research


5

Ownership Performance Over Past Year:


Which of the following teams ownership do you believe has done the best job with
their team over the past year? (Please select only one)
2015
(N= 14,217)

2014
(N= 13,516)

2013
(N= 13,457)

65%

43%

33%

15%

7%

5%

Jeremy Jacobs with the Boston Bruins

8%

29%

27%

Robert Kraft with the New England Revolution

8%

3%

3%

John Henry, Tom Werner, Larry Lucchino with


the Boston Red Sox

4%

18%

32%

Robert Kraft with the New England Patriots


Wycliffe "Wyc" Grousbeck, Steve Pagliuca and
Boston Basketball Partners with the Boston
Celtics

Source: Channel Media & Market Research


6

Leadership Performance:
Which of the following teams leadership do you believe has done the BEST job over
their most recent season? (Please select only one)

2015
(N= 14,217)

2014
(N= 13,516)

2013
(N= 13,457)

Bill Belichick with the New England Patriots

69%

36%

31%

Danny Ainge with the Boston Celtics

14%

10%

6%

Cam Neely with the Boston Bruins


Brian Bilello with the New England
Revolution

9%

35%

33%

6%

3%

2%

Larry Lucchino with the Boston Red Sox

2%

16%

28%

Source: Channel Media & Market Research

Coaches/Managers Most Admired:


Which of the following coaches/managers do you ADMIRE the most for the way they
coach/manage (and/or coached/managed) their team? (Please select only one)
2015
(N= 14,217)

2014
(N= 13,516)

2013
(N= 13,457)

Bill Belichick of the New England Patriots

59%

46%

43%

Brad Stevens of the Boston Celtics

16%

4%

N/A

Claude Julien of the Boston Bruins

12%

28%

21%

Jay Heaps of the New England Revolution

7%

3%

2%

N/ASox
John Farrell of the Boston Red

6%

19%

25%

N/A

Source: Channel Media & Market Research


8

Management Performance:
Please rate the job you believe each of the following have done running/managing their
team (N= All respondents who rated each a 6 or 7 excellent)

Bill Belichick with the New England Patriots


Danny Ainge with the Boston Celtics
Cam Neely with the Boston Bruins
Brian Bilello with the New England Revolution
Ben Cherington with the Boston Red Sox

2015
(N= 14,217)

2014
(N= 13,516)

81%
37%
26%
24%
8%

63%
27%
49%
19%
12%

Source: Channel Media & Market Research


9

Management Performance: Detailed Ratings


Please rate the job you believe each of the following have done running/managing their
team
7:
Excellent

1:
Poor

61%

20%

10%

5%

1%

1%

2%

10%

27%

30%

21%

9%

2%

1%

6%

18%

31%

33%

9%

3%

0%

4%

22%

32%

21%

16%

2%

3%

2%

6%

16%

19%

24%

19%

14%

Bill Belichick with the New


England Patriots
Danny Ainge with the Boston
Celtics
Brian Bilello with the New
England Revolution
Cam Neely with the Boston Bruins
Ben Cherington with the Boston
Red Sox

2015 N= 14,217
Source: Channel Media & Market Research
10

Could Only Follow One:


If you could only follow ONE of the following teams, which one would it be?
(Please select only one)

2015
(N= 14,217)

2014
(N= 13,516)

2013
(N= 13,457)

2012
(N= 7,236)

New England Patriots

47%

45%

43%

44%

Boston Red Sox

23%

27%

30%

29%

Boston Bruins

21%

19%

17%

13%

Boston Celtics

7%

8%

9%

11%

New England Revolution

2%

1%

1%

3%

Source: Channel Media & Market Research

11

Team Made Better in Past Year:


In the past 12 months, which team has done the BEST job making their team better?
(Please select only one)

New England Patriots


Boston Celtics
Boston Bruins
New England Revolution
Boston Red Sox

2016
(N= 14,217)

2014
(N= 13,516)

2013
(N= 13,457)

49%

42%

17%

29%

17%

5%

10%

23%

20%

7%

3%

3%

5%

15%

55%

Source: Channel Media & Market Research


12

Change in Past Year:


In the past YEAR, do you believe the [INSERT TEAM]
Are changing for the
better

Have pretty much


stayed the same

Are changing for


the worse

Boston Celtics

67%

23%

10%

New England Revolution

63%

31%

6%

New England Patriots

33%

55%

12%

Boston Bruins

17%

40%

43%

Boston Red Sox

11%

38%

51%

2015: N= 14,217
Source: Channel Media & Market Research
13

Team Most Likely to Win a Championship:


If you could only select one, which of the following teams do you believe has the BEST
chance of winning a championship? (Please select only one)
2015
(N= 14,217)

2014
(N= 13,516)

New England Patriots


Boston Bruins

71%

59%

12%

26%

Boston Celtics

7%

4%

Boston Red Sox


New England Revolution

5%

8%

5%

3%

Source: Channel Media & Market Research

14

Olympic Decision:
How would you rate the decision that Boston officials/Boston's Olympic Committee
made to withdraw Boston from consideration of the 2024 Olympic Games?

2015: N= 14,217
Source: Channel Media & Market Research

15

Decision for 2022 US Open:


How would you rate the decision to have the 2022 US Open Golf Tournament at
Brookline Country Club?

2015: N= 14,217
Source: Channel Media & Market Research

16

About the Teams

About the Boston Red Sox

Follow the Boston Red Sox:


How often do you follow the Boston Red Sox?

2015
(N= 14,217)

2014
(N= 13,516)

100%, all of the time


75% to 99% of the time

15%

18%

24%

27%

50% to 74% of the time

33%

24%

25% to 50% of the time


Less than 25% of the time
Never

20%

20%

5%

7%

3%

4%

2015 N= 14,217
Note: Only respondents who followed the Boston Red Sox at least half the time (N= 10,238) responded to
the next series of questions about the Boston Red Sox
Source: Channel Media & Market Research

19

Boston Red Sox: Overall Grade


What grade would you give the Boston Red Sox for the (Please select only one)

A+

A-

B+

B-

C+

C-

D+

D-

2015
Season

0%

2%

2%

7%

9%

6%

8%

16%

19%

10%

8%

1%

12%

2014
Season

1%

2%

5%

10%

13%

17%

18%

22%

5%

4%

2%

1%

0%

2013
Season

32%

35%

14%

7%

6%

2%

2%

1%

1%

0%

0%

0%

0%

2013 mean= A
2014 mean= C
MEAN GRADES: 2015: C2014: C
2013: A

2015: N= 10,238
Source: Channel Media & Market Research

20

Boston Red Sox: Changes in Past Year


In the past YEAR, do you believe the Boston Red Sox

2015: N= 10,238
Channel Media & Market Research

21

Boston Red Sox:


How would you rate each of the following by the Boston Red Sox?

The hiring of Dave Dombrowski as the President of Baseball


Operations
The decision to keep Jerry Remy on their broadcasts for the
2014-2015 season
The decision of Larry Lucchino to step down as President/CEO
The decision of Ben Cherington to leave the Red Sox
The decision to make Dave O'Brien the new TV play-by-play
announcer**
The signing of Hanley Ramirez
The signing of Pablo Sandoval
The trade of Yoenis Cspedes, Alex Wilson and Gabe Speier to
Detroit for Rick Porcello
The decision of NESN/Red Sox to part ways with Don Orsillo as
play-by-play announcer of the Red Sox after the 2015 season*

7:
Excellent

1:
Poor

28%

38%

21%

7%

6%

0%

0%

23%

36%

9%

10%

6%

7%

9%

21%
17%

23%
20%

33%
26%

16%
25%

5%
8%

1%
3%

1%
1%

8%
5%
4%

6%
11%
9%

21%
14%
25%

14%
23%
22%

4%
12%
15%

6%
7%
8%

41%
28%
17%

4%

6%

11%

19%

16%

27%

17%

1%

2%

5%

7%

8%

6%

71%

2015: N= 10,238
Source: Channel Media & Market Research
*Due to the timing of this announcement, 1,287 respondents did not answer this question
**Due to the timing of this announcement, 2,466 respondents did not answer this question
22

2015 Boston Red Sox: Top 5 Most Admired Players


Which player on the Boston Red Sox do you MOST admire for what they contribute to
their team? (Please select only one)

2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)
Channel Media & Market Research
.

23

2015 Boston Red Sox: Player that Exceeded Expectations


Which player on the Boston Red Sox has EXCEEDED your expectations?
(Please select only one)

2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)
Source: Channel Media & Market Research
.

24

2015 Boston Red Sox:


Player that Did Not Meet Expectations
Which player on the Boston Red Sox (for whatever reason) does not/did not meet your
expectations? (Please select only one)

2015 N= 10,238 (Note: All Boston Red Sox that were on the team for the 2015 season were eligible for this question)
Channel Media & Market Research
.

25

2015 Boston Red Sox: Player Desired


What ONE player would you like the Boston Red Sox to acquire the MOST?
(Unaided write-In responses)

Source: Channel Media & Market Research


.

26

2015 Boston Red Sox: Top 5 Possible Improvements


In your opinion what could the Red Sox do to improve their team?
(Unaided write-in responses)

Source: Channel Media & Market Research


27

About the New England Patriots

Follow the New England Patriots:


How often do you follow the New England Patriots?

2015
(N= 14,217)

2014
(N= 13,516)

100%, all of the time


75% to 99% of the time

46%

42%

28%

26%

50% to 74% of the time

11%

10%

25% to 50% of the time


Less than 25% of the time
Never

9%

11%

4%

8%

2%

3%

2015 N= 14,217
Note: Only respondents who followed the New England Patriots at least half the time (N= 12,129)
responded to the next series of questions about the New England Patriots
Source: Channel Media & Market Research

29

New England Patriots: Overall Grade


What grade would you give the New England Patriots for the (Please select only one)

A+

A-

B+

B-

C+

C-

D+

D-

20142015
Season

41%

32%

13%

6%

5%

1%

1%

1%

0%

0%

0%

0%

0%

20132014
Season

16%

22%

27%

18%

8%

7%

1%

1%

0%

0%

0%

0%

0%

2013 mean= A
2014 mean= C
MEAN GRADES: 2014-2015: A
2013-2014: A-

2015: N= 12,129
Source: Channel Media & Market Research

30

New England Patriots: Changes in Past Year


In the past YEAR, do you believe the New England Patriots

2015: N= 12,129
Channel Media & Market Research
31

New England Patriots:


How would you rate each of the following by the New England Patriots?
7:
Excellent
Their decision to support Tom Brady in "deflategate"
The signing of Reggie Wayne
The decision to decline the option on Darrelle Revis
The decision to decline the option on Vince Wilfork
Their decision to accept the "deflategate" fine of $1
million dollars and a first-round draft pick in 2016 and
a fourth-round draft pick in 2017

1%
4%
15%
17%

1:
Poor

66%
15%
6%
3%

22% 4% 5%
29% 31% 17%
8% 11% 18%
8% 20% 23%

1% 1%
3% 1%
14% 28%
10% 19%

3%

6% 10% 8% 12% 11% 50%

2015: N= 12,129
Source: Channel Media & Market Research
32

New England Patriots: Deflategate


How much do you agree or disagree with the following statements about the New
England Patriots and the deflategate situation?

I believe that "deflategate" has been blown out of proportion


I believe the penalty from the NFL for "deflategate" on the
New England Patriots organization was too harsh/strong
I believe Roger Goodell should be replaced as Commissioner
of the National Football League
I blame the NFL and Roger Goodell for "deflategate"
I believe Judge Berman will do the right think in the
"deflategate" case
I believe that no one associated with the New England
Patriots was involved in tampering with footballs during the
AFC Championship Game
I believe that the "deflategate" situation took away from my
enjoyment of the Super Bowl
I believe the New England Patriots handled the "deflategate"
situation well
I believe that John Jastremski and/or Jim McNally let air out
of the footballs for the AFC Championship Game
I believe the NFL has handled the "deflategate" situation well

2015: N= 12,129
Source: Channel Media & Market Research

7: Completely
agree

1: Completely
disagree

86%

6%

1% 1% 1% 1%

4%

79%

6%

4% 6% 1% 1%

3%

57%
48%

12% 6% 11% 4% 4%
13% 10% 7% 4% 4%

6%
14%

29%

19% 25% 21% 2% 1%

3%

21%

12% 15% 17% 3% 22%

10%

19%

13% 9% 7% 6% 10%

36%

15%

18% 29% 16% 13% 6%

3%

11%
0%

12% 25% 15% 10% 10%


2% 2% 6% 7% 13%

17%
70%
33

New England Patriots: Tom Brady


How much do you agree or disagree with the following statements about New England
Patriots quarterback Tom Brady?
7:
Completely
agree
I have 100% confidence in Tom Brady as the quarterback of the
New England Patriots
I believe the penalty from the NFL for "deflategate" on Tom Brady
was too harsh/strong
I believe that Tom Brady is a person of honesty and integrity
I believe Tom Brady was not involved in any way with the
tampering of footballs during the AFC Championship Game
I believe that Tom Brady looks guilty if he accepts any form of
punishment for "deflategate"
I believe Tom Brady has handled the "deflategate" situation well
I think Tom Brady should accept some form of punishment for
"deflategate"

1:
Completely
disagree

83%

10% 4% 2% 1% 0%

0%

83%
58%

8% 1% 1% 1% 1%
19% 11% 8% 1% 2%

5%
1%

38%

21% 12% 13% 7% 6%

3%

32%
31%

18% 15% 12% 4% 7%


21% 19% 8% 10% 5%

12%
6%

4%

8% 5% 9% 4% 15%

55%

2015: N= 12,129
Source: Channel Media & Market Research
34

2015 New England Patriots: Top 5 Most Admired Players


Which player on the New England Patriots do you MOST admire for what they
contribute to their team? (Please select only one)

2015 N= 12,129
(Note: All New England Patriots that were on the team for the 2015-2015 season were eligible for this question)
Channel Media & Market Research
.

35

2015 New England Patriots:


Player that Exceeded Expectations
Which player on the New England Patriots has EXCEEDED your expectations?
(Please select only one)

2015 N= 12,129
(Note: All New England Patriots that were on the team for the 2014-2015 season were eligible for this question)
Source: Channel Media & Market Research
.

36

2015 New England Patriots:


Player that Did Not Meet Expectations
Which player on the New England Patriots (for whatever reason) does not/did not meet
your expectations? (Please select only one)

2015 N= 12,129
(Note: All New England Patriots that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.

37

2015 New England Patriots: Player Desired


What ONE player would you like the New England Patriots to acquire the MOST?
(Unaided write-In responses)

Source: Channel Media & Market Research


.

38

2015 New England Patriots:


Top 5 Possible Improvements
In your opinion what could the New England Patriots do to improve their team?
(Unaided write-in responses)

Source: Channel Media & Market Research

39

About the Boston Bruins

Follow the Boston Bruins:


How often do you follow the Boston Bruins?

2015
(N= 14,217)

2014
(N= 13,516)

100%, all of the time


75% to 99% of the time

14%

11%

27%

26%

50% to 74% of the time

18%

17%

25% to 50% of the time


Less than 25% of the time
Never

11%

10%

12%

15%

18%

21%

2015 N= 14,217
Note: Only respondents who followed the Boston Bruins at least half the time (N= 8,388) responded to
the next series of questions about the Boston Bruins
Source: Channel Media & Market Research

41

Boston Bruins: Overall Grade


What grade would you give the Boston Bruins for the (Please select only one)

A+

A-

B+

B-

C+

C-

D+

D-

20142015
Season

1%

3%

7%

6%

21%

9%

12%

17%

10%

4%

7%

3%

0%

20132014
Season

4%

15%

35%

18%

14%

6%

4%

3%

1%

0%

0%

0%

0%

2013 mean= A
2014 mean= C
MEAN GRADES: 2014-2015: C
2013-2014: A-

2015: N= 8,388
Source: Channel Media & Market Research
42

Boston Bruins: Changes in Past Year


In the past YEAR, do you believe the Boston Bruins

2015: N= 8,388
Channel Media & Market Research
43

Boston Bruins:
How would you rate each of the following by the Boston Bruins?
7:
Excellent

1:
Poor

1%
2%

8%
2%

9% 7%
19% 11%
9% 7%
8% 3%

14%
29%
5%
0%

The decision to keep Claude Julien as head coach


The decision to make Don Sweeney General Manager

32%
17%

24% 20% 9% 6%
29% 30% 13% 7%

The decision to trade Milan Lucic


The decision to trade Dougie Hamilton
Their recent performance in the draft
The decision to sign Matt Beleskey to a 5-year contract

11%
5%
4%
3%

9%
4%
12%
19%

22%
14%
34%
39%

28%
20%
29%
28%

2015: N= 8,388
Source: Channel Media & Market Research
44

2015 Boston Bruins: Top 5 Most Admired Players


Which player on the Boston Bruins do you MOST admire for what they contribute to
their team? (Please select only one)

2015 N= 8,388
(Note: All Boston Bruins that were on the team for the 2015-2015 season were eligible for this question)
Channel Media & Market Research
.

45

2015 Boston Bruins: Player that Exceeded Expectations


Which player on the Boston Bruins has EXCEEDED your expectations?
(Please select only one)

2015 N= 8,388
(Note: All Boston Bruins that were on the team for the 2014-2015 season were eligible for this question)
Source: Channel Media & Market Research
.

46

2015 Boston Bruins:


Player that Did Not Meet Expectations
Which player on the Boston Bruins (for whatever reason) does not/did not meet your
expectations? (Please select only one)

2015 N= 8,388
(Note: All Boston Bruins that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.

47

2015 Boston Bruins: Player Desired


What ONE player would you like the Boston Bruins to acquire the MOST?
(Unaided write-In responses)

Source: Channel Media & Market Research


.

48

2015 Boston Bruins:


Possible Improvements

Top 5

In your opinion what could the Boston Bruins do to improve their team?
(Unaided write-in responses)

Source: Channel Media & Market Research

49

About the Boston Celtics

Follow the Boston Celtics:


How often do you follow the Boston Celtics?

2015
(N= 14,217)

2014
(N= 13,516)

100%, all of the time


75% to 99% of the time

12%

9%

34%

30%

50% to 74% of the time

11%

13%

25% to 50% of the time


Less than 25% of the time
Never

14%

17%

13%

16%

16%

15%

2015 N= 14,217
Note: Only respondents who followed the Boston Celtics at least half the time (N= 8,103) responded to
the next series of questions about the Boston Celtics
Source: Channel Media & Market Research

51

Boston Celtics: Overall Grade


What grade would you give the Boston Celtics for the (Please select only one)

A+

A-

B+

B-

C+

C-

D+

D-

20142015
Season

10%

6%

17%

24%

18%

12%

5%

4%

0%

2%

1%

1%

0%

20132014
Season

0%

0%

2%

3%

13%

12%

19%

27%

7%

2%

2%

3%

1%

2013 mean= A
2014 mean= C
MEAN GRADES: 2014-2015: B+
2013-2014: C

2015: N= 8,103
Source: Channel Media & Market Research
52

Boston Celtics: Changes in Past Year


In the past YEAR, do you believe the Boston Celtics

2015: N= 8,103
Channel Media & Market Research
53

Boston Celtics:
How would you rate each of the following by the Boston Celtics?
7:
Excellent
The decision to still have Brad Stevens as their coach
The decision to still have Danny Ainge as President of
Basketball Operations
The acquisition of Isaiah Thomas
The decision not to get Kevin Love
The decision to wave Zoran Dragic
The decision to wave Phil Pressey

1:
Poor

71%

17% 5% 7% 0%

0%

0%

47%
36%
24%
24%
12%

29% 19% 4%
46% 16% 2%
23% 18% 15%
22% 21% 30%
21% 26% 30%

0%
0%
4%
0%
7%

0%
0%
3%
0%
2%

1%
0%
13%
3%
2%

2015: N= 8,103
Source: Channel Media & Market Research
54

2015 Boston Celtics: Top 5 Most Admired Players


Which player on the Boston Celtics do you MOST admire for what they contribute to
their team? (Please select only one)

2015 N= 8,103
(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.

55

2015 Boston Celtics: Player that Exceeded Expectations


Which player on the Boston Celtics has EXCEEDED your expectations?
(Please select only one)

2015 N= 8,103
(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)
Source: Channel Media & Market Research
.

56

2015 Boston Celtics:


Player that Did Not Meet Expectations
Which player on the Boston Celtics (for whatever reason) does not/did not meet your
expectations? (Please select only one)

2015 N= 8,103
(Note: All Boston Celtics that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.

57

2015 Boston Celtics: Player Desired


What ONE player would you like the Boston Celtics to acquire the MOST?
(Unaided write-In responses)

Source: Channel Media & Market Research


.

58

2015 Boston Celtics:


Possible Improvements

Top 5

In your opinion what could the Boston Celtics do to improve their team?
(Unaided write-in responses)

Source: Channel Media & Market Research

59

About the New England Revolution

Follow the New England Revolution:


How often do you follow the New England Revolution?

2015
(N= 14,217)

2014
(N= 13,516)

100%, all of the time


75% to 99% of the time

7%

5%

6%

5%

50% to 74% of the time

10%

11%

25% to 50% of the time


Less than 25% of the time
Never

19%

20%

23%

25%

35%

34%

2015 N= 14,217
Note: Only respondents who followed the New England Revolution at least half the time (N= 2,347)
responded to the next series of questions about the New England Revolution
Source: Channel Media & Market Research

61

New England Revolution: Overall Grade


What grade would you give the New England Revolution for the
(Please select only one)
A+

A-

B+

B-

C+

C-

D+

D-

2015
Season

9%

18% 10%

36%

17%

4%

6%

0%

0%

0%

0%

0%

9%

2014
Season

3%

2%

22%

35%

3%

2%

1%

1%

2%

1%

1%

3%

27%

MEAN GRADES:
2013 2014-2015:
mean= A B+
2014 2013-2014:
mean= C B

2015: N= 2,347
Source: Channel Media & Market Research
62

New England Revolution: Changes in Past Year


In the past YEAR, do you believe the New England Revolution

2015: N= 2,347
Channel Media & Market Research
63

New England Revolution:


How much do you agree or disagree with the following statements about New England
Revolution?
7:
Completely
agree
I watch more soccer on television now than I did
5 years ago
I am more interested in soccer now than I was
5 years ago

I think the interest in soccer in this country is increasing


I think the New England Revolution do a good job
promoting their team/games
I would be more interested in going to see the New
England Revolution if their stadium was near downtown
and/or in downtown Boston

1:
Completely
disagree

63%

18% 7% 5% 6% 1%

0%

55%
37%

9% 10% 12% 3% 5%
38% 16% 4% 4% 1%

6%
0%

29%

15% 33% 8% 11% 2%

2%

19%

30% 22% 17% 5% 3%

4%

2015: N= 2,347
Source: Channel Media & Market Research
64

2015 New England Revolution:


Top 5 Most Admired Players
Which player on the New England Revolution do you MOST admire for what they
contribute to their team? (Please select only one)

2015 N= 2,347
(Note: All New England Revolution players that were on the team for the 2015 season were eligible for this question)
Channel Media & Market Research
.

65

2015 New England Revolutions:


Player that Exceeded Expectations
Which player on the New England Revolution has EXCEEDED your expectations?
(Please select only one)

2015 N= 8,103
(Note: All New England Revolution players that were on the team for the 2015 season were eligible for this question)
Source: Channel Media & Market Research
.

66

2015 New England Revolution:


Player that Did Not Meet Expectations
Which player on the New England Revolution (for whatever reason) does not/did not
meet your expectations? (Please select only one)

2015 N= 2,347
(Note: All New England Revolution players that were on the team for the 2014-2015 season were eligible for this question)
Channel Media & Market Research
.

67

2015 New England Revolution: Player Desired


What ONE player would you like the New England Revolution to acquire the MOST?
(Unaided write-In responses)

Source: Channel Media & Market Research


.

68

2015 New England Revolution:


Top 5 Possible Improvements
In your opinion what could the New England Revolution do to improve their team?
(Unaided write-in responses)

Source: Channel Media & Market Research

69

About the Media

2015 Favorite
Play-by-Play Announcer/Color Analyst: TV
Who is your favorite local television play-by-play announcer or color analyst?
(Unaided write-in)

Source: Channel Media & Market Research


71

2015 Favorite
Play-by-Play Announcer/Color Analyst: Radio
Who is your favorite local radio play-by-play announcer or color analyst?
(Unaided write-in)

Source: Channel Media & Market Research


72

Favorite Local TV Sports Personality:


Who is your favorite local TV sports personality? (Unaided write-in)

Source: Channel Media & Market Research


73

Favorite Local TV Sports Reporter:


Who is your favorite local TV sports reporter? (Unaided write-in)

Source: Channel Media & Market Research


74

Favorite Local TV Sports Show:


What is your favorite local TV sports show? (Unaided write-in)

Source: Channel Media & Market Research


75

Favorite Local TV Pre/Post Sports Show:


What is your favorite local pre/post TV sports show? (Unaided write-in)

Source: Channel Media & Market Research


76

Favorite Local Radio Sports Personality:


Who is your favorite local radio sports personality? (Unaided write-in)

Source: Channel Media & Market Research


77

Favorite Local Radio Sports Show:


What is your favorite local radio sports show? (Unaided write-in)

Source: Channel Media & Market Research


78

Favorite Local Sports Writer:


Who is your favorite local sports writer? (Unaided write-in)

Source: Channel Media & Market Research


79

About the Respondents

State Location:
In which of the following states do you live? (Please select only one)

2015 N= 14,217
Source: Channel Media & Market Research

81

Male/Female:
Are you

2015 N= 14,217
Source: Channel Media & Market Research

82

Age:
Which of the following categories includes your age?

2015 N= 14,217
Source: Channel Media & Market Research

83

Education:
What level of education have you completed? (Please select only one)

2015 N= 14,217
Source: Channel Media & Market Research
84

Income:
Which of the following categories includes your household income (before taxes)?
(Please select only one)

2015 N= 14,217
Source: Channel Media & Market Research

85

Marital Status:
Which of the following categories best describes your marital status?
(Please select only one)

2015 N= 14,217
Source: Channel Media & Market Research

86

Children:
Do you currently have children

2015 N= 14,217
Source: Channel Media & Market Research
87

Employment Status:
Which of the following categories includes your current employment status?
(Please select only one)

2015 N= 14,217
Source: Channel Media & Market Research

88

Ethnicity:
Which of the following best describes your ethnicity? (Please select only one)

2015 N= 14,217
Source: Channel Media & Market Research
89

More Information:
For More Information:
To find out more about this study, cross-tabulations/break-outs, individual team data not shown
here and/or future waves of this market research please contact Jennifer Patterson at
jpatterson@channelmarketresearch.com or Susan Mulcahy at
smulcahy@channelmarketresearch.com or 508-624-6013.
About Channel Media & Market Research:
Founded in 2004, Channel Media & Market Research, Inc. is a full-service market research, data
collection and database creation firm. The company specializes in market research and data
collection for a wide variety of markets worldwide. Our market research services utilize the latest
research techniques in both qualitative and quantitative surveys. Channel Media & Market
Research conducts more than 100 studies per year and offers primary research and secondary
research solutions to meet the individual needs of our clients.

Channel Media & Market Research, Inc.


144 North Road, Suite 1300
Sudbury, MA. 01776
Phone: 508-624-6013
www.channelmarketresearch.com

90