Columbia Business School Exec Ed 2015 Catalog

2016 EXECUTIVE EDUCATION PROGRAMS
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gsb.columbia.edu/execed
Find yourself
at the center
of making
things happen.
212-854-3395
execed@columbia.edu
Here your investment in learning comes with a return. An

immediate return on learning that you can take back to your
organizationone that connects you to renowned academic
minds, global executives, entrepreneurs, and influencers.
Immediate and actionable skills will be acquired, solutions
will be procured, ideas will be given power, and conventional
thinking will be overturned. Here you will gain access to a
unique networka support group of diverse thinkers across
all industries.
Here you will become the leader you want to be. A leader who
makes things happen.
3COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION
212-854-3395
execed@columbia.edu
TABLE OF CONTENTS
ADVANCED MANAGEMENT PROGRAM6

COMPREHENSIVE MANAGEMENT9
General Manager Leadership Program: The Cross-Functional Leader
Columbia Essentials of Management
Mastering Management: The Executive Program in Business Management
LEADERSHIP13
High Impact Leadership
Emerging Leader Development Program
Persuasion: Influencing Without Authority
Leadership Essentials
Negotiation Strategies: Creating and Maximizing Value
Personal Leadership and Success
NEW PROGRAM: Powering Organizational and Individual Performance:
Leveraging Neuroscience in Executive Learning
STRATEGY21
Leading Strategic Growth and Change
Creating and Executing Breakthrough Strategy
NEW PROGRAM: Digital Business Strategy: Leading the Next-Generation Enterprise
Leading Business Change Through Analytics
Driving Strategic Impact: Mastering Strategy Consulting Skills
Strategic Intuition
FINANCE28
Value Investing
Family Wealth Management
Finance and Accounting for the Nonfinancial Executive
NEW PROGRAM: Financial Analysis and Valuation for Strategic Decision Making
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MARKETING33
Brand Leadership: Strategy, Management, and Performance
Business-to-Business Marketing Strategy
Digital Marketing Strategy
Digital Marketing Strategy II
Digital Marketing Strategy Week
Pricing Analytics: The Art and Science of Profitable Growth
Innovate on Demand: Creativity as a Skill, Not a Talent
Digital Storytelling Strategy
ONLINE42
Personal Leadership
Driving Strategic Impact
NEW PROGRAM: Strategic Intuition (Parts 1 and 2): From Mind to Method to Action
NEW PROGRAM: Media Platforms and Content: Navigating Todays Media Landscape
PROGRAMS IN SOCIAL ENTERPRISE47

Senior Leaders Program for Nonprofit Professionals
Developing Leaders Program for Nonprofit Professionals
COMING SOON50
Paths to Earning Your Certificate52
Programs for Organizations53
What Is Columbia Business School Executive Education Really Like?55
Our Learning Solutions Specialists56
Program Policies57
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ADVANCED MANAGEMENT PROGRAM
This is your time

to learn and to lead.
A return on learning that enables you
to make significant positive change.
Our Advanced Management Program gives executives the skills needed to mentor and lead by example.
The skills needed to develop and translate big ideas into action. The skills needed to transform their team
into a high-performance leadership team. This will be a pivotal moment in your career, a pivotal moment
in your organization, and a pivotal moment for you as a leader.
212-854-3395
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GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/814/AMP
FOUR CONSECUTIVE WEEKS PROGRAM
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/816/AMP2X2
2X2 PROGRAM
The Advanced Management Program expands the possibilities executives see via our
integrated three-level curriculumpersonal leadership, strategic thinking, and execution
during a four-week transformative experience.
Personal Leadership.
Great leadership starts with true self-awareness. In the Advanced Management Program,
executives come to better understand their current level of awareness and their core values, so
they can align day-to-day behaviors with overall goals and priorities for more effective leadership.
Strategic Thinking.
One of the greatest challenges leaders face is creating strategic initiatives, especially during
times of uncertainty. Executives learn to balance risk and innovation, to be better
prepared to address external and internal demands.
Execution.
Executives are already proven leaders when they enter the Advanced Management Program,
but through questioning assumptions and reflecting on what they have learned, participants
identify concrete steps to create an even clearer vision and to implement change.
The Advanced Management Program offers two scheduling options:

Four Consecutive Weeks: Executives spend the first two-and-a-half weeks at an exclusive off-site
conference center, and spend the remainder of the program in New York City.
2X2 Option: The 2X2 option consists of two 2-week modules, with program work in between. The first
two weeks take place at an off-site conference center; weeks three and four are held in New York City.
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HOW YOU WILL ADVANCE
HOW YOUR ORGANIZATION WILL ADVANCE
Inspired Leadership.
Sustainable Leadership.
Maximize individual and

team performance.
Great leaders attract talent.
Champion of Change.
Execute your vision and drive
change initiatives.
Executives return with the

skills to implement change
and drive growth.
Focused Decisions.
Clear Business Plan.
Learn which decisions to make

and how to make them better.
Strategies become actionable.
Strategic Edge.
Executives gain the skills

to face the most complex
challenges and stay focused
on their companys mission.
Innovation Drivers.
Navigating Uncertainty.
Create and sustain

competitive advantage.
Global Network.
Gain alumni benefits and
world-class connections.
2015
2016
FOUR CONSECUTIVE WEEKS TUITION
$49,950
$49,950
$49,950
DATES
OCT 18NOV 13
MAY 127
OCT 16NOV 11
Includes meals, materials, and single-room accommodations.

Dates, prices, and locations are subject to change.
2X2 OPTION TUITION
$54,550
DATES
MAY 114 and JULY 1022

WHO SHOULD
ATTEND
SENIORLEVEL
EXECS
15+
YEARS
MANAGERIAL
EXPERIENCE
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COMPREHENSIVE MANAGEMENT
Cross-collaboration
that spans industries
and continents.
A return on learning of global connections.

The most influential visionaries of our time are now
your everyday contacts. Columbias Comprehensive
Management programs are the business worlds think
tanka close-knit group of high-level leaders that
spans global business. Executives will become masters
of change through a truly transformative experience,
both for the individual and the organization to which
they return.
General Manager Leadership Program:

The Cross-Functional Leader
Columbia Essentials of Management
Mastering Management:
The Executive Program in Business Management
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GENERAL MANAGER LEADERSHIP PROGRAM:

THE CROSS-FUNCTIONAL LEADER
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/106/GMLP
Lead teams with confidence. The General Manager Leadership Program helps
participants develop what it takes to be excellent cross-functional leaders, with skills in finance,
decision making, talent development, and strategy. The 13day program is highly interactive,
with real-life case studies that participants bring from their individual organizations.
Cross-Functional Collaboration.
Expand your insights and capabilities to foster more dynamic cooperation.
Impact Leadership.
Develop an empowering leadership approach and strengthen your ability to drive change.
Strategic Thinking.
Increase your capacity to think, focus, and implement. Analyze the market, identify
opportunities, and balance risk.
Personal Case.
Discuss your individual challenge, strategize a solution, present your results,
and leave with an action plan to implement when you return to the workplace.
WHO SHOULD
ATTEND
2015
2016
TUITION
$26,850
$26,850
DATES
OCT 1830
OCT 1628

SENIOR-,
UPPERLEVEL
EXECS
1015
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
COLUMBIA ESSENTIALS OF MANAGEMENT

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/65/CEM
The power to take on more. This comprehensive 13day program builds critical
business foundations and superior leadership skills. Each participant receives 360degree
feedback to identify their leadership strengths, and collaborates with a diverse group
of peers on solutions and opportunities for their organization.
High-Potential Leadership.
Develop immediate and lasting leadership skills and greater self-awareness.
Critical Business Comprehension.

Gain proficiency in essential business areas, including finance, strategy,
innovation, and marketing.
Applied Learning.
Stretch your abilities and test your assumptions in an environment that
encourages real-time practice of what you learn in the classroom.
Diverse Networking.
Meet global executives from a wide range of industries and functions.
WHO SHOULD
ATTEND
2015
2016
TUITION
$25,350
$25,350
$25,350
DATES
NOV 113
JUNE 517
NOV 618

MIDLEVEL
EXECS
510
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MASTERING MANAGEMENT: THE EXECUTIVE

PROGRAM IN BUSINESS MANAGEMENT
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/794/MM
Build a strong foundation to run your business. This MBA-inspired
curriculum focuses on the practical execution of business concepts. Participants

may bring real-world projects from the workplace to develop solutions for immediate
implementation. The convenient format12 days over the course of four months
requires minimal time out of the office for busy professionals.
Management Essentials.
Acquire business acumen in strategy, finance, accounting, marketing, and operations.
Strategic Relevance.
Put the knowledge you gain in the program into practice through a personalized project.
Extended Reach.
Gain crucial insights and network contacts through faculty and global peers.
Immediate Application.
Add instant value to your organization.
WHO SHOULD
ATTEND
2016
TUITION
DATES
MIDLEVEL
EXECS
$19,850
12 DAYS
FEB 56, 19
Includes breakfast, lunch, and all materials.

MAR 45, 18
APR 1, 89, 29
MAY 1314
510
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
Here is where the

power of persuasion
gets its power.
A return on learning that
sways standard thinking.
Our Leadership programs provide executives with
negotiation strategies and actionable insights
into what makes a leader exceptional. Participants
learn skills to build a coalition of the willing, attract
talent, and lead others to greatness. You will return
to your organization with the knowledge and skills
to mobilize your team around a shared vision.
LEADERSHIP
High Impact Leadership

Emerging Leader Development Program
Persuasion: Influencing Without Authority
Leadership Essentials
Negotiation Strategies: Creating and Maximizing Value
Personal Leadership and Success
NEW PROGRAM:
Powering Organizational and Individual Performance:
Leveraging Neuroscience in Executive Learning
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LEADERSHIP
HIGH IMPACT LEADERSHIP

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/46/HIL
Leaders become visionary. One-on-one coaching, 360degree feedback, and
small-group sessions bring a nuanced understanding of individual management styles.

Participants learn how to become agents of change. Lectures combined with the power
of peer collaboration bring immediate solutions and lasting impact. Participants will
return to their workplace with an action plan.
Visionary Leadership.
Achieve both internal and external perspectives on your specific leadership skills.
Actionable Advancement.
Develop an action plan that capitalizes on your unique leadership style
and brings immediate value to your organization.
Operational Excellence.
Strengthen skills in mentoring, persuasion, and articulating vision.
Customized Leadership.
Use one-on-one coaching to build self-awareness of the strengths
and weaknesses of your leadership style.
WHO SHOULD
ATTEND
2015
2016
TUITION
$10,950
$10,950
$11,250
$11,250
$11,250
DATES
SEPT 27OCT 2
DEC 611
JUNE 510
SEPT 1116
DEC 49

UPPERLEVEL
EXECS
10+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
EMERGING LEADER DEVELOPMENT PROGRAM

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/52/ELDP
Realize your potential. Showcasing diverse theories and practical applications
in leadership, negotiation, and team building, the Emerging Leader Development Program
guides new leaders and managers toward maximizing communication, leadership skills,
and overall performance.
Customized Leadership.
Gain insights into the strengths and weaknesses of your leadership
style with 360degree personal and group coaching sessions.
Connections that Matter.

Maximize your communication skills to better interact with direct reports,
peers, and superiors.
Powerful Alliances.
Learn new skills in making, building, retaining, and maximizing the potential of alliances.
The Power of Negotiation.

Uncover the tactics to achieve win-win scenarios.
WHO SHOULD
ATTEND
2015
2016
TUITION
$10,450
$9,350
$10,550
DATES
OCT 49
APR 1822*
OCT 2328

*Does not include accommodations.
MIDLEVEL
EXECS
510
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
PERSUASION: INFLUENCING WITHOUT AUTHORITY

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/85/PERS
Thinking will be swayed. An intensive three-day experience, this program covers
a range of interpersonal and intergroup persuasion challenges, focusing on practical skills

and real-world situations.
Custom Communication.
Discover how to identify the type of person you are dealing with and customize
your communication for maximum effect.
Building Consensus.
Learn the distinction between persuasion and negotiation and when to use each.
Impactful Insight.
Train yourself to recognize different types of organizational power.
Individual Assessment.
Receive a video analysis of your persuasive communication abilities.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,950
$5,980
$5,980
$5,980
DATES
SEPT 29OCT 1
DEC 13
MAY 1012
SEPT 2729
DEC 1315

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
LEADERSHIP ESSENTIALS
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/93/LE
Leadership can be learned. This fast-paced, two-day program covers the
crucial qualities of leadership, including team building, emotional intelligence, conflict

management, decision making, and change management. Lectures and hands-on
workshops provide invaluable insights, inspiration, and a cross-functional skill set.
Confident Decisions.
Improve your decision-making process and negotiating skills.
Conflict Management.
Hone your ability to find constructive solutions that benefit everyone.
Leading Change.
Understand how to manage organizational change more effectively.
Immediate Value.
Learn vital leadership tools you can apply right away.
WHO SHOULD
ATTEND
2015
2016
TUITION
$3,350
$3,550
$3,550
$3,550
DATES
NOV 1112
APR 67
JULY 1314
NOV 910

MIDLEVEL
EXECS
510
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
NEGOTIATION STRATEGIES:
CREATING AND MAXIMIZING VALUE
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/135/NS
Psychology + Business = Negotiations. This program examines each
element of a negotiation and introduces effective strategies based on insights from

psychology. Participants learn to negotiate more effectively with diverse stakeholders,
from clients to internal constituents, to get the most out of each deliberation.
The Four Communication Styles.

Discover how different communication styles affect negotiations.
From Negotiation to Decision.

Learn how to avoid common decision traps and determine when
to walk away from a negotiation.
Group Dynamics.
Understand the consequences of making decisions as a group.
Conflict Resolution.
Strengthen your ability to manage your emotions and resolve conflicts.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,950
$5,980
$5,980
$5,980
DATES
SEPT 13
NOV 24
MAR 1517
JULY 1214
NOV 13

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
THIS PROGRAM IS ALSO AVAILABLE ONLINE
PERSONAL LEADERSHIP AND SUCCESS

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/99/PLS
Master your inner environment. Based on research in psychology, neuroscience,

and cognitive behavioral therapy, Personal Leadership and Success provides methods
for making powerful personal improvements and gaining greater leadership skills. This
introspective approach brings a clear understanding of what kind of leader you want to be.
Leading Mindset.
Cultivate a winners mindset to perform at your optimum levels and discover how you
compare with top performers.
Understanding Internal Environment.

Learn the definition of internal environment and the impact it has on your success.
Core Value Alignment.

Align your day-to-day behavior and priorities to ensure you never compromise
on your core values.
Opportunity in Adversity.
Gain insight on approaching personal and organizational conflicts
with an eye toward progress.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
$5,980
DATES
DEC 911
APR 1214
DEC 68

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
LEADERSHIP
NEW PROGRAM
POWERING ORGANIZATIONAL AND INDIVIDUAL

PERFORMANCE: LEVERAGING NEUROSCIENCE IN
EXECUTIVE LEARNING
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/1026/POIP
Talent runs deep. Designed specifically for learning and development professionals
charged with attracting, developing, and retaining your organizations talent, this program
will bring you a fresh perspective each year. In its debut, this two-day program will focus
on new discoveries in neuroscience related to adult learning with Nobel laureate Eric
Kandel, MD, as the keynote speaker. Questions about creating a culture of learning within
an organization will be addressed, with specific relevance to talent and development.
Better Decisions.
Learn what really motivates people and how to add more power and ease
to decision making.
Creative Potential.
Understand how age and memory impact learning and look for solutions in the
latest research.
Community Interaction.
Uncover the myths about group work and learn how to build more successful
collaborations from a neuroscience perspective.
WHO SHOULD
ATTEND
2015
2016
TUITION
$2,950
$2,950
DATES
NOV 1213
NOV 34

LEARNING
AND
DEVELOPMENT
EXECUTIVES
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
STRATEGY
Opportunities
are not found.
They are created.
A return on learning that puts you

at the center of latest and greatest.
Our Strategy programs immerse you in the
foundations of strategy and allow you to dive into your
organizations specific real-world issues. Gain insights
into identifying and capturing opportunities. See the
patterns before someone else does, and turn your
visions into reality. Create your own opportunities,
and render average what seems cutting edge.
STRATEGY
Leading Strategic Growth and Change

Creating and Executing Breakthrough Strategy
NEW PROGRAM:
Digital Business Strategy: Leading the Next-Generation Enterprise
Leading Business Change Through Analytics
Driving Strategic Impact: Mastering Strategy Consulting Skills
Strategic Intuition
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STRATEGY
LEADING STRATEGIC GROWTH AND CHANGE

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/42/LSGC
Drive new growth. Professor Rita Gunther McGrath, author of The End of Competitive
Advantage and a world-renowned expert on strategic business development, teaches

executives and senior-level participants to identify, create, and lead strategies for growth
in uncertain environments.
Confident Decisions.
Anticipate and proactively deflect the most common barriers to growth.
Entrepreneurial Mindset.
Foster a more innovative and creative culture throughout your organization.
Competitive Advantage.
Create a pipeline of ongoing growth opportunities.
Case and Development.

Develop a growth strategy based on your specific organizations needs.
WHO SHOULD
ATTEND
2015
2016
TUITION
$9,250
$9,350
$9,350
DATES
OCT 2630
MAY 913
OCT 1721

SENIOR-,
UPPERLEVEL
EXECS
1015
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
STRATEGY
CREATING AND EXECUTING

BREAKTHROUGH STRATEGY
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/81/CEBS
Hone your competitive edge. Over six days, you will learn from Professor
Willie Pietersen, former Fortune500 CEO. His unique and comprehensive framework,
which has been battle-tested by companies globally, will guide you through the different
steps of the strategic process, from ideation to implementation. Each participant brings
a pressing issue that becomes the foundation for a personal case study.
Situation Analysis.
Learn to conduct a situation analysis to gain insights into the external
environment and your companys own realities.
Mastering Change.
Improve your ability to foresee change and its implications.
Superior Value.
Create a winning proposition that differentiates your organization
and provides superior value for your customers and shareholders.
Real-World Strategy.
Develop a personal case that creates and defines a strategy for your organization.
2015
2016
TUITION
$10,450
$10,550
$10,550
DATES
NOV 813
JUNE 510
NOV 611

WHO SHOULD
ATTEND
ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
STRATEGY
NEW PROGRAM
DIGITAL BUSINESS STRATEGY:

LEADING THE NEXT-GENERATION ENTERPRISE
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/887/DBS
Rethinking business around digital. Organizations need leaders who can think
strategically and harness each wave of digital change. This program will demonstrate that
every business today is really a digital business; it also will help you see how you can develop
strategies to create value for customers and new opportunities for your organization.
Test and Learn.

Understand how to develop a company culture where people are willing to test
small and iterate for potentially big results.
Disruptive Thinking.
Study the ways in which skills, roles, and processes may all need to change when
a business embraces digital transformation, and how to execute this change.
Data Driven.
Discover how analytics and customer data can become a guiding force to drive you
to innovate and make smarter decisions.
Startup Smarts.
Learn how to apply an entrepreneurial mindset to a business of any size.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
$5,980
DATES
NOV 1618
APR 1113
NOV 1416

MID-,
UPPERLEVEL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
STRATEGY
LEADING BUSINESS CHANGE THROUGH ANALYTICS

IN PARTNERSHIP WITH THE SCHOOL OF CONTINUING EDUCATION AT COLUMBIA UNIVERSITY
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/829/LBCTA
Analytics for effective business decisions. Leading Business Change
Through Analytics integrates world and business trends, digital technology, innovation,
strategy creation, and business models to drive true business transformation.
Seeing Is Believing.
Learn how to visualize data effectively for better decision making.
Concrete Learning.
Examine practical business applications of analytics along with higher-level concepts.
Personal Skills.
In addition to understanding analytics, see how personal skills, such as conflict management,
are really the drivers of success.
In Context.
Discover how an organizations culture, design, and tolerance for experimentation also
influence its strategic direction.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
$5,980
DATES
OCT 2224
APR 1921
OCT 1921

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
STRATEGY
DRIVING STRATEGIC IMPACT:

MASTERING STRATEGY CONSULTING SKILLS
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/133/DSI
Think like a consultant. Concrete, time-tested tools used by top-tier
strategy consulting firms give managers the ability to analyze and resolve
strategic problems and systematically address high-priority business issues.
Strategic Alignment.
Learn how to gain organizational buy-in.
Core Needs.
Discover how to execute a strategy project by defining the scope
and directing problem solving.
Articulating Vision.
Develop and communicate effective recommendations.
Five Phases of Strategy.

Learn best practices and targeted approaches based on real-life cases.
Hands-On Practice and Real-Time Feedback.

Become more confident through in-class exercises, real-life strategy cases,
and a dynamic exchange between participants and faculty.
2016
TUITION
$5,980
DATES
APR 1921

WHO SHOULD
ATTEND
MID-,
UPPERLEVEL
EXECS
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
STRATEGY
STRATEGIC INTUITION
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/91/SI
Visions become reality. Exclusive to Columbia Business School Executive
Education, and based on William Duggans acclaimed series of books, Strategic Intuition
offers breakthrough ideas, methods, and tools for generating creative, strategic insights.
The flash of insight opens eyes and opportunities.
Harnessing Intuition.
Learn the four key steps to making strategic intuition happen with ease.
Scientific Ideation.
Understand the science of how creative ideas actually occur in practice.
Insight Matrix.
Apply strategic intuition to any strategic or creative problem through the
Insight Matrix for individuals and teamsa tool exclusive to the program.
Organizational Strategy.
Discover 10 lessons of strategic intuition that can benefit company culture.
WHO SHOULD
ATTEND
2016
TUITION
$3,550
DATES
JUNE 89

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
FINANCE
An investment in
growthwithout risk.
It is important to remember that security trading

is a zero-sum game. For every buyer there is a
seller, and the future will prove one of
them to have made a mistake.
Bruce Greenwald
Robert Heilbrunn Professor of Finance and Asset Management
Faculty Director, Value Investing and Family Wealth Management
A return on learning of
unsurpassed strategic value.
There is no comparison when it comes to
Columbia Business School Executive Educations
Finance programs. The return on investment is
immediate and lasting. Value investing, corporate
financial analysis, accounting, and portfolio
management bring deeper understanding of
professional and personal finance strategies.
FINANCE
Value Investing
Family Wealth Management
Finance and Accounting for the
Nonfinancial Executive
NEW PROGRAM:
Financial Analysis and Valuation
for Strategic Decision Making
212-854-3395
execed@columbia.edu
FINANCE
VALUE INVESTING
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/61/VI
Learn what top investors know. Value Investing is not just a course, its
a concept that was developed here at Columbia Business School. Participants learn
how to use limited data to select investments. Our case-study approach demonstrates
how to estimate investment risk more precisely and help improve the management
of a value portfolio.
Data Utilization.
Learn a unique method of fully exploiting available data for making investments.
Systematic Valuation.
Understand proven techniques that were first taught by Benjamin Graham
and David Dodd at Columbia Business School, as detailed in their legendary book,
Security Analysis.
Growth and Risk.

Strengthen your ability to evaluate growth and risk for successful investing.
Precision Portfolio Management.

Estimate investment risk with more confidence.
WHO SHOULD
ATTEND
2015
2016
TUITION
$6,950
$7,150
$7,150
DATES
DEC 810
JUNE 2123
DEC 68

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
FINANCE
FAMILY WEALTH MANAGEMENT

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/104/FWM
For a more secure portfolio. Be where it all started. The Family Wealth
Management program leverages Columbias legacy in value investing and teaches

sophisticated investment analysis, including manager selection and risk management
providing individuals with the framework to make complex wealth management decisions
with greater confidence.
Sound Investing.
Learn the framework for value investing.
Investing Managers.
Discover the key considerations when selecting investment managers and family advisors.
Risk Management.
Determine the best risk-management techniques for a value investingbased
wealth management strategy at the family-office level.
Structural Investing.
Learn about taxes and structural considerations that impact your financial planning.
Prospective Companies.
Understand the value process for investing in growth companies.
WHO SHOULD
ATTEND
2016
TUITION
$10,500
DATES
MAY 912

20M+
INVESTABLE
ASSETS
FAMILY
MEMBERS &
INDIVIDUALS
WITH
COMPLEX
PORTFOLIOS
212-854-3395
execed@columbia.edu
FINANCE
FINANCE AND ACCOUNTING FOR THE

NONFINANCIAL EXECUTIVE
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/73/FANE
Become fluent in finance. The program blends crucial financial principles
with practical applications. A unique element is the corporate financial analysis,

a hands-on financial breakdown of your company or a company of your choosing,
led by faculty coaches. Participants emerge better equipped to make sound business
decisions backed by financial reasoning.
Financial Management.
Learn and apply key concepts of managerial and financial accounting.
Accounting-Speak.
Understand the role of accounting in business, and master the language of finance
to communicate more effectively with managers and accountants.
Corporate Financial Analysis.

Receive faculty coaching on your own corporate financial analysis.
Financial Impact.
Evaluate the financial implications of any business decision.
WHO SHOULD
ATTEND
2015
2016
TUITION
$9,250
$9,250
$9,250
$9,250
$9,250
$9,250
DATES
AUG 31SEPT 4
NOV 30DEC 4
APR 48
JUNE 2024
SEPT 1923
DEC 59

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
FINANCE
NEW PROGRAM
FINANCIAL ANALYSIS AND VALUATION

FOR STRATEGIC DECISION MAKING
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/1028/FAV
A deep dive into finance. To understand the strategic factors that generate
value in a company, executives need extensive knowledge of finance. This program will
help you assess the value of strategic decisions by providing a broader understanding
of finance and the interaction between business strategy and financial strategy.
Make a Statement.
See more clearly how business decisions are reflected in an organizations
financial statements.
Value Added.
Learn how to value companies, businesses, and investment projects and discover
what impacts a companys value.
Risk Management.
With a deeper understanding of finance, become more comfortable evaluating
and managing risk.
Strategic Moves.
Learn how to assess the value of potential mergers, acquisitions,
and strategic alliances.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
$5,980
DATES
DEC 79
JUNE 2729
DEC 1315

SENIOR-,
UPPERLEVEL
EXECS
1015
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
Ignite the
conversation.
builds household names.
Marketing strategy is more imperative than ever before.
New ways of thinking and new approaches are needed
to stay ahead of the competition and win market share.
Our Marketing programs bring executives integrated
intuition and a tactical, disciplined approach to
marketing. This is an insight- driven experience that
builds leaders, brands, and legends.
MARKETING PROGRAMS
Brand Leadership: Strategy, Management, and Performance

Business-to-Business Marketing Strategy
Digital Marketing Strategy
Digital Marketing Strategy II
Digital Marketing Strategy Week
Pricing Analytics:
The Art and Science of Profitable Growth
Innovate on Demand: Creativity as a Skill, Not a Talent
Digital Storytelling Strategy
212-854-3395
execed@columbia.edu
MARKETING
BRAND LEADERSHIP:
STRATEGY, MANAGEMENT, AND PERFORMANCE
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/697/BLSMP
Hold your brand up for the world to see. This fast-paced, three-day
program is directed by the Center on Global Brand Leadership and provides executives
with the knowledge, skills, and tools to connect toand build a sustained relationship
withtodays consumers.
Brand Insight.
Diagnose your brands strengths and weaknesses using the programs brand audit.
Compelling Strategy.
Apply the Executive Brand Leadership Model to strengthen your brands strategic identity
and differentiate it from the competition.
Consumer Connection.
Create a more compelling brand experience based on genuine customer insight.
Competitive Analysis.
Learn from competitors successes, speed bumps, and setbacks.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
$5,980
DATES
NOV 24
MAY 911
NOV 13

MID-,
UPPERLEVEL
EXECS
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
BUSINESS-TO-BUSINESS MARKETING STRATEGY

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/596/B2BMS
When your customers are corporations. This three-day program provides
invaluable insights on how to achieve success when the customer is an organization,

not an individual. Gain critical understanding of predictive analytics, effective pricing,
and promotion strategies.
Sustainable Advantage.
Discover how to build B2B brands for sustainable competitive advantage
to protect your position.
Consumer Insight.
Become familiar with simple analytic tools to understand customer
needs and decision-making processes.
Sales Management.
Learn pricing and sales force management methods useful in the B2B space.
Effective Communication.
Choose the right communication channels and allocate optimal budgets to them.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
$5,980
DATES
OCT 2729
MAY 2325
OCT 2628

ALL
LEVELS
B2B
EXECS
ALL
YEARS
B2B
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
DIGITAL MARKETING STRATEGY

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/113/DMS
Standing out in the media mix. Brand and digital strategist David Rogers
brings exclusive insight into how to thrive in todays digital world and gain critical skills
to plan, implement, and measure digital strategies.
Customer Connections.
Gain insight into the five core customer behaviors in the digital world that are crucial
to initiating and continuing consumer relationships.
Measure Marketing Success.

Learn how to measure the effects of your marketing to prove a return on investment.
Integrated Insight.
Integrate digital marketing with your offline strategies and traditional media.
DIGITAL MARKETING AND DIGITAL MARKETING II TOGETHER IN ONE WEEK.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,950
$5,980
$5,980
DATES
SEPT 2830
NOV 30DEC 2
JUNE 1315
SEPT 2628

MID-,
UPPERLEVEL
EXECS
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
DIGITAL MARKETING STRATEGY II

GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/157/DMSII
Develop the strategic plan. A two-day, workshop-style program where
executives bring their specific challenges and create a strategic digital marketing plan.
Digital Marketing Strategy is a prerequisite.
Actionable Strategy.
Develop an actionable plan based on your own unique business needs
and link your digital marketing strategy to clear business goals.
Balance quick wins with more ambitious digital efforts to build
a long-term connection toand a niche inthe marketplace.
DIGITAL MARKETING AND DIGITAL MARKETING II TOGETHER IN ONE WEEK.
WHO SHOULD
ATTEND
2015
TUITION
DATES
2016
$3,350
$3,350
$3,550
$3,550
OCT 12
DEC 34
JUNE 1617
SEPT 2930

MID-,
UPPERLEVEL
EXECS
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
DIGITAL MARKETING STRATEGY WEEK

GSB.COLUMBIA.EDU/EXECED/DMS-WEEK
Digital Marketing and Digital Marketing II together in one week.

You have the option of taking both courses at once with this five-day session.
Customer Connections.
Gain insight into the five core customer behaviors in the digital world that are crucial
to initiating and continuing consumer relationships.
Measure Marketing Success.

Learn how to measure the effects of your marketing to prove a return on investment.
Integrated Insight.
Integrate digital marketing with your offline strategies and traditional media.
Actionable Strategy.
Develop an actionable plan based on your own unique business needs
and link your digital marketing strategy to clear business goals.
Balance quick wins with more ambitious digital efforts to build
a long-term connection toand a niche inthe marketplace.
WHO SHOULD
ATTEND
2015
2016
TUITION
$8,750
$8,750
$8,950
$8,950
DATES
SEPT 28OCT 2
NOV 30DEC 4
JUNE 1317
SEPT 2630

MID-,
UPPERLEVEL
EXECS
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
PRICING ANALYTICS:
THE ART AND SCIENCE OF PROFITABLE GROWTH
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/168/PA
The power of Big Data. This two-day program provides you with the know-how
to use advanced analytics to develop effective pricing and promotion strategies and improve
your organizations bottom line. The focus is mainly on B2C pricing.
Promotion Strategy.
Learn new ways to better link pricing and promotion decisions to strategy and execution.
Practical Pricing.
See how leading academic work informs practical pricing methods.
Integrated Analytics.
Apply analytics to pricing, sales, and marketing in an integrated way.
Analytic Approaches.
Gain unparalleled insight into developing and targeting the right products
to the right customers at the right price.
WHO SHOULD
ATTEND
2016
TUITION
$3,550
DATES
TO BE ANNOUNCED

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
INNOVATE ON DEMAND:
CREATIVITY AS A SKILL, NOT A TALENT
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/1056/IOD
Create the next big thing. Hone your ability to innovate on demand. In this three-day
program, participants learn about structured approaches to creativity and innovation, leaving
with a toolkit to define the voice of both consumer and product.
Innovation Process.
Ignite creativity inside the box with Systematic Inventive Thinking, a process
for innovation that leverages existing knowledge and resources.
New Perspective.
Gain insights by seeing innovation through the lens of both product and marketplace.
Creative Culture.
Reinvigorate your organization by making innovation accessible on demand.
Own New.
Stand out in the overpopulated crowd of new and improved.
WHO SHOULD
ATTEND
2015
2016
TUITION
$5,950
$5,980
DATES
NOV 1719
JUNE 13

MID-,
UPPERLEVEL
EXECS
5+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
MARKETING
DIGITAL STORYTELLING STRATEGY

IN PARTNERSHIP WITH THE SCHOOL OF THE ARTS AT COLUMBIA UNIVERSITY
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/831/DSS
An immersive experience. The digital world brings customers up close and
personal. Join best-selling author Frank Rose and marketing expert Paul Woolmington at the
center of new media, and begin to engage customers and prospects in new and exciting ways.
Leveraging Story.
Understand what digital storytelling is and how the power of a human story
can be used effectively in business.
Media Savvy.
Capitalize on the customers desire to tune out advertising messages
and tune in to immersive entertainment.
Hands-On Learning.
Be inspired by the material while practicing the methods taught in the program.
A New Reality.
Discover how to build stories so that people want to step into and experience them.
WHO SHOULD
ATTEND
2015
2016
TUITION
$1,950
$1,950
DATES
OCT 15
TO BE ANNOUNCED

ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
ONLINE
Time is a
limited resource.
Success isnt.
A return on learning without

having to leave home.
There is no scheduling conflict when it comes to advancement.
These are not just online courses. This is technology putting you at
the center of business. Meeting professionals where they are and
connecting them with thought leadership, diverse talent, and a vast
community of leaders. Youll obtain strategic and global leadership
essentials, participate in live sessions with faculty members, and
have the opportunity to network with other participants.
ONLINE PROGRAMS
Personal Leadership
Driving Strategic Impact
NEW PROGRAM:
Strategic Intuition (Parts 1 and 2):
From Mind to Method to Action
NEW PROGRAM: Media Platforms and Content:
Navigating Todays Media Landscape
212-854-3395
execed@columbia.edu
ONLINE
PERSONAL LEADERSHIP
IN PARTNERSHIP WITH, AND DELIVERED BY, THE INSTITUTE FOR PERSONAL LEADERSHIP
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/128/PLO
Master your inner environment. Based on research in psychology,
neuroscience, and cognitive behavioral therapy, this program provides powerful

personal improvement insights delivered on a flexible learning schedule.
Personal Insight.
Take an anytime, anywhere journey and learn what impact your inner environment
has on your success.
Pillars of Leadership.
Learn the Five Pillars of Personal Leadership: purpose, wisdom,
self-awareness, love, and growth.
Your Internal Environment.

Understand and direct your internal goals, motivations, mindsets, and emotions.
One-on-One Coaching.
Add optional coaching sessions and an online Q&A for your
Personal Leadership questions.
WHO SHOULD
ATTEND
2015
2016
TUITION
$1,989
$1,989
DATES
SEPT 23DEC 16
TO BE ANNOUNCED
Dates and prices are subject to change.
ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
ONLINE
DRIVING STRATEGIC IMPACT

IN PARTNERSHIP WITH, AND DELIVERED BY, THE INSTITUTE FOR PERSONAL LEADERSHIP
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/141/DSIO
Think like a consultant. Delivered in a flexible learning format, this program
delivers concrete, time-tested tools used by top-tier strategy consulting firms to bring
managers the ability to analyze and resolve strategic problems and systematically
address high-priority business issues.
Core Needs.
Learn how to execute a strategy project by defining the scope
and directing problem solving.
Leadership Insight.
Gain powerful new insights on how to become a trusted advisor.
Strategic Management.
Walk away with a toolbox for structured problem solving, strategy project management,
communication, and trust building.
Global Networking.
Build connections and collaborate with participants from around the world.
WHO SHOULD
ATTEND
2015
2016
TUITION
$1,989
$1,989
DATES
SEPT 30DEC 23
TO BE ANNOUNCED
ALL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
ONLINE
NEW PROGRAM
STRATEGIC INTUITION (PARTS 1 AND 2):

FROM MIND TO METHOD TO ACTION
GSB.COLUMBIA.EDU/EXECED/PROGRAM/SIO
Insight leads to innovation. Exclusive to Columbia Business School Executive Education,
Strategic Intuition (Online): From Mind to Method to Action offers breakthrough ideas, methods, and
tools for generating strategic insights in two parts. Part1 is based on William Duggans acclaimed
series of books and demonstrates how to enhance and systematize the idea-generation process. Part2
allows you to create an innovation model that generates results. (Part1 is a prerequisite for Part2.)
Visualizing Connections.
Choose the right combination of ideas to reach the goals you have set for yourself and for
your organization.
Breakthrough Solutions.
Uncover the steps needed to achieve greatness and see that high achievement is within the grasp
of all human beingsincluding you.
Learn from Others.

Search out examples from history far and wide, instead of only the shelves of your own experience,
to capture new creative ideas.
2015
2016
TUITION
$1,989
$1,989
DATES: PART 1
NOV 23DEC 28
MAR 7APR 11
DATES: PART 2
OCT 5NOV 9
JAN 11FEB 15
$1,989
WHO SHOULD
ATTEND
ALL
EXECS
APR 25MAY 30
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
ONLINE
NEW PROGRAM
MEDIA PLATFORMS AND CONTENT:

NAVIGATING TODAYS MEDIA LANDSCAPE
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/885/MPCO
Make way for new media. The media landscape is changing at lightning speed. What
are the current industry dynamics and how will you continue to remain competitive in this fastchanging environment? This program will help media professionals make stronger decisions
about media strategy.
Anticipating Moves.
See where media has been and anticipate where it may be headed.
Social Maverick.
Study the success of Facebook and learn how consumer behavior influences revenue models.
Hit-Driven Content.
See examples of how an entertainment-driven culture has made a significant impact
on all forms of media and how your company measures up.
Searching for Advantage.

Learn from Googles business model and, consequently, its competitive strength,
and discover how other media companies might emulate it.
WHO SHOULD
ATTEND
2015
2016
TUITION
$1,989
$1,989
DATES
TO BE ANNOUNCED
TO BE ANNOUNCED
MID-,
UPPERLEVEL
EXECS
ALL
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
PROGRAMS IN SOCIAL ENTERPRISE
Behind every
great cause
is a great leader.
makes a world of change.
Here we provide the means for the cause.
Nonprofit organizations face greater
complexity today than ever before, with even
more limited financial resources. Strategic
leadership is vital. Give your nonprofit more
more impact, more cross-functional planning,
more reach.
Senior Leaders Program for Nonprofit Professionals

Developing Leaders Program for Nonprofit Professionals
212-854-3395
execed@columbia.edu
SENIOR LEADERS PROGRAM

FOR NONPROFIT PROFESSIONALS
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/118/SLP
Lead your nonprofit to success. For four weeks over the course of four months,
this highly interactive program teaches the core principles of leadership, strategic planning,
and nonprofit management.
Cross-Functional Collaboration.
Build greater capacity within your organization to better support its mission and fulfill its promise to clients.
Impact Planning.
Develop an action plan based on a current organizational or individual leadership challenge and
receive peer coaching.
Expand Reach.
Network with fellow nonprofit leaders, share best practices, and benefit from the thought
leadership of Columbia Business School faculty members.
Need and Demand.

Develop a strategy for navigating todays increasingly limited financial resources alongside
a heightened demand for services.
WHO SHOULD
ATTEND
2016
TUITION
DATES
SENIORLEVEL
EXECS
$10,000
4 WEEKS
JAN 1015
Includes breakfast, lunch, and all materials. Tuition assistance may be available.
FEB 812
MAR 1418
APR 1115
10+
YEARS
MANAGERIAL
EXPERIENCE
212-854-3395
execed@columbia.edu
DEVELOPING LEADERS PROGRAM

FOR NONPROFIT PROFESSIONALS
GSB.COLUMBIA.EDU/EXECED/PROGRAM-PAGES/DETAILS/111/DLP
Move the mission forward. Learn the essential leadership skills to support
your organizations overarching goals, including how to improve your management skills.
Leadership and Management.

Learn the core management skills covered in our MBA programs, specifically
tailored to nonprofit professionals.
Vision and Strategy.

Develop a specific action plan to support the mission of your organization
and better serve its constituents.
Conflict Management.
Become a more effective leader and deal with difficult situations
in a more consistent and compelling way.
Collaboration for a Cause.

Create and sustain exemplary teamwork within and across programs and departments.
WHO SHOULD
ATTEND
2016
TUITION
$5,000
DATES
MAR 2025
Includes breakfast, lunch, and all materials. Tuition assistance may be available.
MIDLEVEL
EXECS
35+
YEARS
EXPERIENCE
212-854-3395
execed@columbia.edu
Coming Soon
THE INCLUSIVE EXECUTIVE PROGRAM
Fewer silos. More progress. This program is a 12-month investment that gives executives the tools
and mindset to create inclusive cultures that are most adept at confronting challenges, recognizing
possibilities, and driving innovations. Executives will learn how to integrate global diversity, harvest multiple
insights, and reach newly defined markets, consumers, and opportunities.
WOMEN IN LEADERSHIP
Leadership for the 21st century. Women continue to be underrepresented in all levels of
management. This program is designed with an emphasis on the development of women to become the
leaders they were meant to be: better able to navigate the corporate landscape and make a tangible,
measurable impact on their organizations. Offered in partnership with the Athena Center for Leadership
Studies at Barnard College.
GLOBALIZATION (ONLINE): STRATEGIES FOR YOUR ENTERPRISE

Expand your global knowledge. Led by Columbia Professors Bruce Greenwald and Nobel laureate
Joseph Stiglitz, this program gives executives a better understanding of what has led to globalization and
its effects, particularly on developing countries. This six-week online program will also explore the conduct
of international economic organizations and its ramifications.
MASTERING CORPORATE ENTREPRENEURSHIP (ONLINE)

Ideate. Incubate. Accelerate. Led by award-winning strategist and Columbia Business School
Professor Rita McGrath, Mastering Corporate Entrepreneurship (Online) consists of three individual
programs that give intrepreneurs the mindset to identify opportunities, incubate those opportunities,
and then accelerate their launch into the marketplace.
212-854-3395
execed@columbia.edu
Coming Soon
CONTINUED
ENTREPRENEURIAL FINANCE FOR NEW VENTURES (ONLINE)

Backing the next big thing. Led by Columbia Business School Professors Glenn Hubbard,
Michael Keehner, and Morten Sorensen, this program provides an overview of the fundamental principles
of corporate finance and best practices for entrepreneurial finance management. The six-week online
program will review the motivations and objections of both entrepreneurs and investors, exploring success
factors via relevant case studies.
INNOVATION ON DEMAND (ONLINE):

CREATIVITY AS A SKILL, NOT A TALENT
Launching the new New. This program will show you how to drive innovation by generating creative
solutions to the challenges of new product design and positioning. You will gain applicable techniques
for innovative thinking in the business environment and accrue the tools for launching new products
and bringing innovation to new product lines.
For the latest updates on programs, check

212-854-3395
execed@columbia.edu
PATHS TO EARNING YOUR CERTIFICATE

GSB.COLUMBIA.EDU/EXECED/CERTIFICATES
At Columbia Business School Executive Education, we recognize the investment

youre making in your professional development. We have two ways of formally
acknowledging your accomplishment.
Certificate in Business Excellence
Complete 18 days of programming over four years in any or all program
categories and you will receive the following Columbia Business School
alumni benefits:
A 25 percent tuition benefit for you and up to four colleagues each year
for programs lasting up to seven days*
Invitations to alumni events and programs around the world
Global networking opportunities
Lifetime Columbia Business School e-mail address
Access to Columbia Business School Alumni Career Services resources
S
ubscriptions to all Columbia Business School alumni publications
Eligibility to join a Columbia Business School alumni club
Certificates in a Business Specialty

Complete 13 days of programming, with eight of those days in one subject area,
over four years or less to earn a Certificate in Management, Finance, Leadership,
Marketing, Social Enterprise, or Strategy. Youll receive the following benefits:
A 15 percent tuition benefit on an Executive Education program lasting up to
seven days, for you and up to two colleagues each year*
Subscriptions to Columbia Business School publications
*Includes all programs lasting up to seven days. Excludes Family Wealth Management.
Contact our Learning Solutions specialists to map your path to excellence:

212-854-3395, execed@columbia.edu. Visit the website for additional information.
212-854-3395
execed@columbia.edu
PROGRAMS FOR ORGANIZATIONS
A return on learning that is

customized to your specific goals.
GSB.COLUMBIA.EDU/EXECED/PROGRAMS-FOR-ORGANIZATIONS
Our Programs for Organizations are made to power your success. Partner with us, and
our faculty members will work directly with you to develop a plan that responds to your
companys parameters, goals, culture, and opportunities. Explore innovative concepts that
blend in-person and online solutions so that you can move your organization forward.
This is not just custom-designed programming. This is unique, actionable game planning.
YOUR RETURN ON INVESTMENT
Strategic Vision.
Ensure your corporate culture is aligned with your business mission.
Sustainable Leadership.
Develop high-potential employees for retention and professional growth as well as
succession planning.
Change Management.
Manage growth, shifts in leadership, post-merger integration, and economic and
marketplace change.
Entrepreneurial Thinking.
Create a leading mindset and culture for growth at all levels of your organization.
Long-Term Success.
Balance short-term results with long-term growth.
212-854-3395
execed@columbia.edu
SELECT CLIENTS
AmBev
Center for Curatorial Leadership
China Eastern Airlines
CITIC Private Equity
Credit Suisse
Debevoise and Plimpton
Deloitte
Development Bank of Japan
Deutsche Bank
Deutsche Telekom
Ericsson
Kering
King Khalid Foundation
Novartis Oncology
Pernod Ricard USA
Socit Gnrale
Standard Chartered Bank
Your business
challenge is
the subject.
Tudor Investment Corporation
Future of Learning Forum 2016

Each year, Columbia Business School
Executive Education invites select leaders
of talent and learning to engage in a
dialogue and exchange ideas about the
future of learning with thought leaders
from academia and industry. Interested
in attending? Contact Anthony Madonna,
senior director of learning solutions,
at anthony.madonna@columbia.edu
or 212-854-6016.
212-854-3395
execed@columbia.edu
What is Columbia Business School

Executive Education really like?
The Advanced Management Program succeeds on many different levels. As a challenge
to your intellect, it provides you with practical tools and frameworks to improve the execution
of strategy in your organization. It also offers the busy executive a rare opportunity for
personal reflection and development.
Steven Quinn, Managing Director, SThree, PLC
The General Manager Leadership Program was excellent. It created a great opportunity
for participants to strengthen their global views and lead changes in an ever-changing
environment. It definitely helped me to better exercise self-leadership, which is critical for
effective leaders.
Dr. Christine Zhou, Vice President, Lilly China Oncology Business Unit
I took Finance and Accounting for the Nonfinancial Executive because my responsibilities
were changing. I was moving from a legal capacity to an investment capacity. The course
gave me the vocabulary, tools, and skill set to make that happen.
Christoffel Krediet, Vice President, C.F. Capital Corporation
I would recommend the Certificate in Business Excellence to any candidate who wants
to achieve personal and career success. It works fantastically well for candidates who
strive for professional development but have limited time to re-enter business school
on a full- or part-time basis. Candidates without formal business education will benefit
from world-class professors, a diverse international peer group, and a great learning
environment. Seriously, were talking about Columbia Business School!
Dean Justin Blanchard, Vice President, Operations, Health Care Pharmacy
212-854-3395
execed@columbia.edu
Our Learning Solutions Specialists

At Columbia Business School Executive Education, we take the time to understand your
goals, challenges, and needsand then we find the solution. We work hand-in-hand with
you to select the program that works for you and your team.
CONTACT OUR LEARNING SOLUTIONS SPECIALISTS
PROGRAMS FOR INDIVIDUALS
Alberto Cruz
Anthony Madonna
Liz Schultz
anthony.madonna@columbia.edu
212-854-6016
liz.schultz@columbia.edu
212-854-7613
PROGRAMS FOR ORGANIZATIONS
Matthew Harty
mbh2125@columbia.edu
212-854-1617
Clayton Shedd
cs2746@columbia.edu
212-854-7154
alberto.cruz@columbia.edu
212-854-6037
212-854-3395
execed@columbia.edu
PROGRAM POLICIES
ADMISSION QUALIFICATIONS
Candidates should have managerial experience relevant to the programs
objectives as outlined in each programs Who Should Attend description.
LANGUAGE REQUIREMENTS
Participants must be sufficiently fluent in English (recommended TOEIC score: 750800)
to complete assignments and participate in discussions and group work.
APPLICATION
Register for programs at gsb.columbia.edu/execed. Once your application has been
reviewed, you will receive an e-mail welcoming you to the program with a link to your invoice.
All tuition and fees must be paid before the program begins.
DEADLINES
Qualified applicants are accepted on a first-come, first-served basis.
Programs often fill quickly, so early registration is recommended.
For additional details and to read about visa requirements and cancellation policies, visit
gsb.columbia.edu/execed/policies.
Put yourself at the center of game-changing today

Columbia Business School

Executive Education
Armstrong Hall, 4th Floor
2880 Broadway
New York, NY 10025
execed@columbia.edu
2128543395

Columbia Business School Exec Ed 2015 Catalog

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Columbia Business School Exec Ed 2015 Catalog

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2016 EXECUTIVE EDUCATION PROGRAMS

Here your investment in learning comes with a return. An

3COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

ADVANCED MANAGEMENT PROGRAM6

4COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

PROGRAMS IN SOCIAL ENTERPRISE47

5COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

ADVANCED MANAGEMENT PROGRAM

This is your time

ADVANCED MANAGEMENT PROGRAM

ADVANCED MANAGEMENT PROGRAM

The Advanced Management Program offers two scheduling options:

ADVANCED MANAGEMENT PROGRAM

HOW YOU WILL ADVANCE

HOW YOUR ORGANIZATION WILL ADVANCE

Maximize individual and

Great leaders attract talent.

Executives return with the

Clear Business Plan.

Learn which decisions to make

Strategies become actionable.

Executives gain the skills

Create and sustain

FOUR CONSECUTIVE WEEKS TUITION

Includes meals, materials, and single-room accommodations.

2X2 OPTION TUITION

MAY 114 and JULY 1022

Includes meals, materials, and single-room accommodations.

A return on learning of global connections.

General Manager Leadership Program:

GENERAL MANAGER LEADERSHIP PROGRAM:

Includes meals, materials, and single-room accommodations.

10COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

COLUMBIA ESSENTIALS OF MANAGEMENT

Critical Business Comprehension.

Includes meals, materials, and single-room accommodations.

11COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

MASTERING MANAGEMENT: THE EXECUTIVE

Build a strong foundation to run your business. This MBA-inspired

curriculum focuses on the practical execution of business concepts. Participants

Includes breakfast, lunch, and all materials.

12COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

Here is where the

High Impact Leadership

HIGH IMPACT LEADERSHIP

Leaders become visionary. One-on-one coaching, 360degree feedback, and

small-group sessions bring a nuanced understanding of individual management styles.

Includes meals, materials, and single-room accommodations.

14COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

EMERGING LEADER DEVELOPMENT PROGRAM

Realize your potential. Showcasing diverse theories and practical applications

Connections that Matter.

The Power of Negotiation.

Includes meals, materials, and single-room accommodations.

15COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

*Does not include accommodations.

PERSUASION: INFLUENCING WITHOUT AUTHORITY

Thinking will be swayed. An intensive three-day experience, this program covers

a range of interpersonal and intergroup persuasion challenges, focusing on practical skills

Includes breakfast, lunch, and all materials.

16COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION

Leadership can be learned. This fast-paced, two-day program covers the

crucial qualities of leadership, including team building, emotional intelligence, conflict

Includes breakfast, lunch, and all materials.

It is important to remember that security trading