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Article
Adriana Piscitelli
State University of Campinas Centre for Gender Studies, Brazil
Copyright 2007 SAGE Publications (London, Thousand Oaks, CA and New Delhi)
Vol 10(4): 489500 DOI: 10.1177/1363460707080986
http://sex.sagepub.com
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Tourism in Fortaleza
At more than 3000km from Rio de Janeiro and So Paulo, Fortaleza has
2,100,000 inhabitants, is capital of the state of Ceara and is considered a
centre of industry and tourism. Since the 1970s, Fortaleza has gradually
become a destination for domestic tourism, and in the 1990s, when
industrial development began, the city airport began to receive direct
international flights. Ever since, several qualities have contributed to
turning Fortaleza into an international tourist attraction: the climate, a
permanent summer; the beaches, with white sand, palm trees and warm
turquoise water; the nightlife, which guarantees endless partying; the
friendly population. Deserted beaches have been transformed into resorts,
and there has been a huge increase in the number of hotels, many built
by transnational corporations. But Fortaleza, one of the fastest growing
cities in northeast Brazil, is also one of the poorest metropolitan regions
(IBGE, 2001), and while tourism means employment, the positions and
salaries available to most of the local population, who have few educational
opportunities, are low (salaries about US$160 a month).1 Domestic
tourism is still greater than international tourism (Governo do Estado do
Ceara, 2002), but the latter is extremely visible: white male foreign visitors
are often found in the company of local girls. While tourism is considered
to be the fastest-growing source of employment in Ceara, international
tourism is regarded with both hope and anxiety, since it is considered to
be inextricably linked with sex tourism.
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here, even the Left, showed its disgust, looking for other leisure spaces. (A
restaurant owner)
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Local women accompanying foreigners in sex-tourism circuits are sexualized and stigmatized by the people of Fortaleza. The darkest and poorest
ones are considered prostitutes, whereas the middle-class, lighter women
are mostly seen as interesseiras (women motivated by economic interest)
a concept of commodified sex that is barely stigmatizing. A light-skinned
university professor commented on her discomfort when accompanying
her foreign boyfriend in Iracema Beach, knowing that local women look
for upward mobility this way:
Here women who hang out with foreigners are full of self-interest, they are
opportunists . . . I feel embarrassed when I come to Iracema Beach with him
. . . People think that a woman dates a foreigner to improve her life . . . Nobody
thinks she might have met him while doing her doctorate abroad.
The few dark-skinned women of this social class who go out with foreign
tourists are marked by locals as prostitutes. A middle-class fashion designer
in her late 20s, intensely dark-skinned with kinky hair, said, I suffer a lot
because of my colour, my hair and he is so white, with blue eyes. People
look at us. I am sure they think I am a prostitute. When working-class
girls accompany foreigners, locals stigmatize them as prostitutes independent of their colour. On their own, or by the side of local men they might
not be particularly sexualized, but they may be barred when going with
foreigners to places trying to distance themselves from prostitution.
Here in Fortaleza, a foreigner arrives, fixes himself up quickly with a Brazilian
woman, and then goes off to the forr . . . I was barred from there, they thought
I was going on programas . . . I was with an Italian boyfriend, it was really
annoying. It is racism. After a time, I went back, but I went back alone and they
let me in, no problems. (Waitress, a medium morena with very long loose curls)
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girls
girls
four
and
Many lower-class women exchanged the local velho que ajuda for foreign
sex tourists offering more benefits. Furthermore, the arrival of foreign men
has altered womens tastes and expectations, so that now many women
prefer foreigners to Brazilians, above all to north-eastern men. The real and
imagined possibilities of escaping social fates in Fortaleza through sex with
foreigners have led to the devaluing of local men of their own, as well as
superior, classes. Local masculinities are now invariably perceived as
intensely possessive, aggressive, remote, disrespectful and unfaithful, while
men from North America and Europe embody the best styles of masculinity, linked to a higher level of gender equality, romanticism, tenderness
and caring. These men are frequently aestheticized, their beauty connected
with whiteness and privileged social positions, while local men are devalued
on the basis of criteria that go beyond skin colour. Relationships with these
tourists, even when money is involved, are frequently romanticized.
Research in Caribbean contexts (Cabezas, 2004) shows how international
tourism has contributed to a blurring of ideas about sexual/economic
interchanges and romance. This also happens on Iracema Beach, where
romanticism is combined with economic motives in a number of ways.
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Other girls, of the lower-middle classes, mostly in their 20s, some with a
secondary education, conceptualize their sexual/economic exchanges with
foreigners as programas but also invest heavily in efforts to conceal the
commercial nature of the involvement. These relationships are full of
uncertainty, are often long-lasting and involve unspecified payments.
Although these women allude to the fact that they are performing prostitution, they consider that hiding this is the best way to get more economic
benefits from foreigners often by maintaining longer-term relationships.
Hes 52 years old, an Italian . . . 90 per cent of those foreigners . . . think of
Brazil as a sexual thing, where they find easy and cheap sex. If you want a
relationship . . . you cannot say that you go on programas . . . Whenever he called
I asked for money: Oh, Im sick! I broke my leg! Its the only way you have to
get money . . . I never charged for a programa. (27-year-old, light morena)
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Finally, around the disco bar there are women in their 20s, 30s, 40s and
even 50s, mostly light-skinned, originally from the middle class, with
university-level education. Resenting a matrimonial market perceived as
extremely unequal, these women exclusively date foreigners, distancing
themselves from prostitution because they have jobs and have bought
apartments and cars with their own money. However, they do accept, and
long for, presents and invitations from foreign boyfriends, including
airplane tickets, house and board while abroad.
I met this Portuguese man in October and in December he sent me a plane ticket.
It was wonderful, I spent almost a month, I had a great time. But now we are
breaking up, because in fact I never really liked him. (Blonde student aged 24)
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Conclusion
Some local women accept current race and class distinctions, while
others attempt to transcend them by buying consumer goods with money
made on programas or occupying middle-class spaces through more
elegant presentations of the self. The wide range of women involved in
commodified sexual exchanges with foreigners, and their different notions
of prostitution, create a climate of uncertainty and controversy permeating this sex-tourism scenario. These sexual relationships nourish the
growth of a loosely organized sex industry with a strong local flavour that
subverts notions of a monolithic sex industry. On Iracema Beach, the sex
industry overlaps with general tourism businesses and acquires an aspect
of normality, distancing itself from stereotyped notions about
commercial sex.
Acknowledgements
The research on which this text is based was financed, in the first phase, by the
Carlos Chagas Foundation/MacArthur Foundation and later by Fapesp/
Sao Paulo Amparo Research Foundation. The final results were prepared at the
Rockefeller Foundations Bellagio Conference and Study Center. The fieldwork
was possible thanks to innumerable people. I am grateful to many colleagues
who commented on points developed here, particularly Laura Agustn and the
two reviewers.
Notes
1. Brazil is marked by acute inequalities drawn through lines of class, race and
gender. In addition, sharp disparities differentiate the richer regions of the
south and south-east from the poorer north and north-east.
2. In Brazil, prostitution involving persons over 18 is not a crime; only
exploiting or favouring prostitution is (National Penal Code articles 22730).
Since 2002, selling sex is officially considered an economic activity by the
Brazilian Ministry of Work and Employment. Recently there has been
extensive positive media coverage of a new radio station to be run by
prostitutes, of fashion collections designed and sold by prostitutes
associations and of books written by prostitutes. In spite of these events,
prostitution is still stigmatized.
3. People who are not white, aboriginal or amarelo (yellow), the other three
racial options offered by the National Census.
References
Agustn, Laura Maria (2005) The Cultural Study of Commercial Sex,
Sexualities 8(5): 68194.
Cabezas, Amalia L. (2004) Between Love and Money: Sex, Tourism, and
Citizenship in Cuba and the Dominican Republic, Signs 29(4): 9881015.
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Biographical Note
Adriana Piscitelli, originally from Argentina, is a feminist social anthropologist,
Senior Researcher and coordinator of the State University of Campinas Centre
for Gender Studies (Brazil). Since 1999 she has carried out extensive studies on
sex tourism, on the images of Brazil disseminated in websites aimed at sex
tourists and on the trajectories of Brazilian women who migrated in order to
work in the sex industry in Europe. Address: Center for Gender Studies, PAGU,
Universidade Estadual de Campinas, Cidade Universitria, Campinas, Cep
13083970, SP, Brazil. [email: pisci@uol.com.br]
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