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APPRENTICE BOOT CAMP

e had a great year in 2013, with increasing numbers

of people getting qualified and many new apprentices
starting out on their career path.

Now the New Year is into full swing and the first few months
of 2014 have been as busy as ever here at HITO.
February saw the first HITO Boot Camp take place, an exciting
event we launched this year. It was a privilege to see our Regional
Apprentice of the Year winners come together for three days
of intensive workshops, helping them grow their careers and
become ambassadors for the hairdressing industry. Read more
about Boot Camp in the article in this issue of Forma, and keep
an eye on these seven girls they are ones to watch.
The Governments apprenticeship reboot incentive is still
available at the moment which is exciting for salon owners
who want to sign on new apprentices in 2014. The incentive
has seen many new apprentices receive $1000 to go towards
their training, as well as employers receive $1000 to recognise
their efforts in training.

ERICA
CUMMING,
HITO CEO,
WELCOMES US
INTO 2014.

Following the launch of the Business Qualification, its great to

hear of people across the barbering, beauty and hairdressing
industries signing up to gain this qualification. Good business
practices are critical to ensure the longevity of each business.
I am looking forward to the WorldSkills Regional Competitions
which will be happening across the country this May. If you are
considering competing in WorldSkills this year I encourage you
to give it a go. With WorldSkills you learn new skills, meet new
people, and you could end up representing New Zealand at the
next international competition in Brazil in 2015. Give us a call on
04 499 1180 if youre interested, our WorldSkills Co-ordinator
Kelly Henderson would love to answer any questions you have.
I hope 2014 has been a busy and productive year for you so far.
Until next time,
Erica Cumming, HITO CEO

HITOs Boot
Camp inspires
and educates
star apprentices
In February we sent our star apprentices to Boot Camp.

LAURA WILLIAMS IN ACTION AT APPRENTICE BOOT CAMP

01

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APPRENTICE BOOT CAMP

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COURTNEY
JACKSON
Be Ba Bo Hair
Studio
New Plymouth
Mid-Central
Regional Winner
& Runner Up
HITO Apprentice
of the Year

RENEE
EDGARTON
Promises
Hair Design
Upper Hutt
Central
Regional Winner

02

LAURA
WILLIAMS
Jan Waite
Hairdressing
Auckland
Auckland
Regional Winner
& 2013
Apprentice
of the Year

HITOS BOOT CAMP INSPIRES AND EDUCATES STAR APPRENTICES

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KELLY
CLARK
Rodney Wayne
Whangaparaoa
Northern
Regional Winner

NADINE
GRATTON
Ursula Harris
Hair Design
Nelson

NICOLE
CLARK
DOr
Arrowtown

Northern
South Regional
Winner

Southern
South Regional
Winner

03

AMANDA
PUGH
Hair Affair
Putaruru
Midland
Regional Winner

The first event of its kind by HITO, Boot Camp was created to help our seven 2013
Regional Apprentice of the Year winners further develop their careers and learn
to be successful ambassadors for the hairdressing industry.

04

NADINE GRATTON
IN ACTION
COURTNEY JACKSON
IN ACTION
MANA DAVE TAKING A
BRAINSTORMING SESSION
WIG WRAP SESSION
AT BOOT CAMP
KELLY CLARK
IN ACTION

APPRENTICE
BOOT CAMP

ARTICLE CONTINUED FROM PREVIOUS PAGE

"It was amazing to see our apprentices embrace the spirit of

the weekend and take up the challenges that we presented,
said Mana.

nternationally renowned hair stylist Mana Dave co-hosted

Boot Camp and brought together a team of influential hair
stylists and make-up artists to contribute their expertise.

The result was a jam-packed three day event that left the group
of apprentices inspired, confident and motivated to move
forward in their careers.

They really bonded together as a team and from their energy

and enthusiasm it's fantastic to see that our objective has been
achieved - to create a group of passionate young stylists who
are committed to building their skills and sharing what they've
learnt. Bring on #hitobootcamp2015!"

HITO Boot Camp 2014 was, and always will be, one of the
most amazing experiences I have ever had the privilege of
being a part of, said Central Apprentice of the Year winner
Renee Edgarton.

This group is truly inspirational and they are our future leaders
of the industryThanks for the privilege of sharing Boot Camp
with you, Erica added.

So much was gained out of just two days that it is hard to put
it into words! I can now see just how bright my future is after
spending those two days with an amazing group of people.

WHAT HAPPENED AT BOOT CAMP

Midland Apprentice of the Year winner Amanda Pugh echoed

Renees comments.

The Boot Camp agenda was jam-packed with practical

sessions, a public speaking workshop, a social media session
and much more. Each session was specifically designed to
help to build a well-rounded hairdressing career.

It was so great to meet some amazing people from the industry

it was crazy, being able to have a conversation with someone Id
only ever seen in magazines before! It opened my horizons to a
whole other side of hairdressing and I'm so excited to be forever
learning more about this industry. Im excited to see where our
hairdressing paths end up in 10 years time.

DAY ONE SATURDAY 8 FEBRUARY:

After flying or driving to Auckland from their respective
home towns, the group met in Auckland on Saturday evening
at their apartment style accommodation on Queen Street.
The first evening of Boot Camp was all about getting to know
each other a bit better and getting ready for the busy days to
come. There was a buzz of excitement in the air as Mana Dave,
Erica Cumming and the apprentice group bonded over pizza
and a fun quiz about their favourite things.

Wellingtonian Renee and Putaruru based Amanda are just two

of the seven apprentice winners who took part in the inaugural
Boot Camp. Hailing from across the country, the seven girls
descended on Auckland city for the event, which took place
at the LOreal Academy. The group was made up of:
Kelly Clark from Rodney Wayne, Whangaparaoa
(Northern Regional Winner)

A good nights sleep was then in order to get ready for two big
days ahead!

Laura Williams from Jan Waite Hairdressing

(Auckland Regional Winner and 2013 Apprentice of the Year)

DAY TWO SUNDAY 9 FEBRUARY:

Amanda Pugh from Hair Affair, Putaruru

(Midland Regional Winner)

Excitement was at an all-time high on Sunday morning as

the girls got ready and headed down to the LOreal Academy.
After a healthy breakfast, it was time to get down to business!
Erica and Mana welcomed the group and went over formalities
(including the rule that if youre late for a session, you have to
dance in front of the rest of the group!)

Courtney Jackson from Be Ba Bo Hair Studio,

New Plymouth (Mid-Central Regional Winner and Runner Up
HITO Apprentice of the Year)
Renee Edgarton from Promises Hair Design, Upper Hutt
(Central Regional Winner)

Soon it was time to launch into a session on goal setting and

designing your career. Mana shared some amazing insights
with the group, encouraging everyone to think about where
they see themselves in the future and make specific goals on
how they will get there.

Nadine Gratton from Ursula Harris Hair Design, Nelson

(Northern South Regional Winner)
Nicole Clark from DOr, Arrowtown
(Southern South Regional Winner)

After morning tea it was time for our first guest presenters
to take the stage. Natasha Boustridge and Kylie Hayes were
first up, individually sharing about their journeys so far in the
hairdressing industry and where they are headed in the future.
The group was inspired to see where a hairdressing career
can lead if you work hard and take practical steps to achieving
your goals.

Each of these winners took out the highly coveted Regional

Apprentice of the Year titles in 2013 by showing hard work,
dedication and passion throughout their apprenticeships.
These qualities were once again displayed at Boot Camp as
each worked hard to glean all they could from the experience.
HITOs Erica Cumming and Mana Dave were both inspired by
the passion for their hairdressing career shown by each person
at Boot Camp.

Natasha and Kylie then both hosted practical sessions. Natasha

was up first, teaching the group the art of wig wrapping.

05

ARTICLE CONTINUED FROM PREVIOUS PAGE

It gave me so much motivation to carry on, and also opened up my mind to other
career pathways within the industry. KELLY CLARK

The girls really enjoyed learning this skill, which involves a lot
of hair spray and pins! Its sure to come in useful in their careers.
Kylie then taught the group a beautiful hair up that she learnt
in a one on one session with internationally renowned stylist
Patrick Cameron. Everyone did a great job on the look; we had
some very good looking mannequins!

Next was a makeup and styling session with guest presenter

Abbie Gardiner and her model Daisy Read. Abbie is a talented
makeup artist and the group really enjoyed learning her tips
and tricks of the trade. Many of the girls do their own models
makeup for photo shoots and competitions, so it was great to
have some practical advice on the subject. Everyone had their
phones at the ready to take step by step pictures as Abbie
demonstrated a beautiful look on Daisy.

Sunday afternoon consisted of the session the group was most

nervous about presentation skills. As a group of influential
apprentices and stylists, the girls will inevitably have to deliver
speeches and presentations in the future, so the session was
included to help build confidence in this area. Sharon van Gulik
held a theory-based session on how to write and deliver a great
speech, before tasking the group with some homework to write
their own five minute speech about their career so far and their
goals for the future. The speeches were to be delivered in front of
the group and Sharon the following day! Needless to say nerves
were high as everyone prepared their speeches that night.

Mondays lunch break was a time for last minute speech

preparation and there was a definite air of nervousness as
everyone headed into the next session. Despite their worries,
everyone delivered exceptional speeches and Sharon was
very impressed, giving out great feedback and providing each
person with one thing to improve on for next time. The group
all agreed that although the session was the most daunting
and challenging, it left each of them feeling so much more
confident in themselves afterwards.
I was dreading the public speaking session when I saw it
on the agenda, but I feel like the session made me a lot
more comfortable in front of a crowd, said Amanda Pugh.
The biggest thing I learnt at Boot Camp was to stay out of
your comfort zone' - if youre comfortable, youre not growing!
Im going to take that with me everywhere I go in life.

Before they could head back to the hotel to write their speeches
though, it was time for a networking dinner at popular restaurant
Mexico in Britomart. Special guests Grant Bettjeman (owner of
Bettjemans salon in Auckland and HITOs 2013 Trainer of the
Year winner) and Trent Fleet (a great young stylist on the
Bettjemans team) were also at the dinner, along with Mana,
Erica, Kylie, Natasha and others. It was a fun night out where the
apprentices were encouraged to make lasting connections with
this group of influential stylists.

DAY THREE MONDAY 10 FEBRUARY:

In the final session Erica and Mana took the group through a
summary of the last two days, thinking about what they have
learnt, what they will take away and what they are planning to
do with it. Its all very well to have a great experience, but now
its up to the group to put it all into action!

The final day of Boot Camp came around all too quickly. Rising
early, the group got ready for another busy day and headed off
to the LOreal Academy.

It was such an inspirational weekend, said Kelly Clark. It gave

me so much motivation to carry on, and also opened up my
mind to other career pathways within the industry.

First up on the agenda for Monday was a session about the

digital revolution and how to take advantage of social media
marketing in the salon and in your personal career. The amazing
Kristin Borely from LOreal presented this session, reminding us
all just how important it is to have an online presence. This was
a penny-drop-moment for many of the girls as they realised
the need for a professional online presence separate from their
personal one. A couple of the girls have since created business
pages on Facebook for their personal brands and it has been
awesome to see them marketing themselves online in the
weeks following Boot Camp.

Laura Williams, 2013 HITO Apprentice of the Year, also took a lot
from the event.
HITO Boot Camp 2014 was the most amazing experience I
could have asked for as a young hairdresser looking at where to
next in my career. The skills and techniques I learnt are a great
kick-start into my career. The friends and connections I have
made are amazing."
Here at HITO we are excited to see what is in store for these seven
passionate and talented hair stylists. Watch out New Zealand and
the world!

06

COURTNEY JACKSON

KELLY CLARK

SUCCESSFUL WIG WRAPS AFTER NATASHA'S SESSION

NADINE GRATTON

RENEE EDGARTON

NICOLE CLARK

AMANDA PUGH

MAKEUP ARTIST ABBIE GARDINER DOING

A MAKEUP AND STYLING SESSION

LAURA WILLIAMS

A SESSION WITH NATASHA BOUSTRIDGE

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APPRENTICE BOOT CAMP

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SHARON
VAN GULIK
Marketing
guru & public
speaking
coach

MANA DAVE
Owner of
BLAZE salon
Newmarket

08

KRISTIN
BORELY
Assistant
Product
Manager at
LOreal

...THE PRESENTERS
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KYLIE HAYES
Owner of
Moha salon
Dunedin

NATASHA
BOUSTRIDGE
Redken artist
& freelancer
Hair stylist at
BLAZE salon
Newmarket

ERICA
CUMMING
CEO of HITO

09

ABBIE
GARDINER
Freelance
makeup artist
for MAC
Cosmetics
& tutor in
makeup
artistry

ARTICLE CONTINUED FROM PREVIOUS PAGE

THE BOOT CAMP GROUP FROM LEFT TO RIGHT - COURTNEY JACKSON, ERICA CUMMING (HITO), RENEE EDGARTON,
NADINE GRATTON, AMANDA PUGH, NICOLE CLARK, MANA DAVE, LAURA WILLIAMS, KELLY CLARK

MORE ABOUT THE BOOT CAMP PRESENTERS

Sharon van Gulik

Each session at Boot Camp was hosted by one of our amazing

presenters, who travelled from near and far to share their skills
and experience. We couldnt have done Boot Camp without this
inspirational group of people who so openly shared with the
next generation of hairdressers:

Marketing guru and public speaking coach Sharon van Gulik

hosted our public speaking session. The idea of speaking
in front of a crowd can be very nerve-wracking, but Sharon
empowered the group by giving them practical tips on how to
structure and deliver a great speech. On Day Three each of the
seven girls stepped out of their comfort zone and presented a
fantastic speech to the rest of the group.

Mana Dave
Mana, owner of BLAZE salon in Newmarket, is an international
platform artist for Redken. He has won many high profile
awards including LOreal Colour Trophy, Trend Vision and the
highly coveted Hair Expo NZ Hairdresser of the Year. As well as
co-organising the event, Mana hosted some inspiring sessions
at Boot Camp.

Kristin Borely
Kristin, Assistant Product Manager at LOreal, hosted a great
session on social media and building your brand online. She
reminded us of the importance of online promotion and how
we can utilise this in the salon environment. To find out more
about this topic check out the article we have adapted from
her presentation on page 14 of this issue.

Kylie Hayes
Kylie owns Moha salon in Dunedin and is a successful
competition stylist. She has won many international awards and
last year had the opportunity to work with Angelo Seminara in
London (Davines' International Artistic Director). Kylie shared
her journey so far with the group, highlighting the fact that
you can have both a successful career and a family. Kylie also
hosted a great practical session for the group.

Abbie Gardiner and model Daisy Read

Abbie is a freelance makeup artist for MAC Cosmetics and she
also tutors in makeup artistry. She has done a lot of editorial
work in her career so far, often working closely with hair stylists.
Abbie shared some tricks of the trade and she did a practical
makeup demonstration. Special thanks to Abbies model,
Daisy Read.

Natasha Boustridge
Natasha is a hair stylist at BLAZE salon in Newmarket, a Redken
artist and freelancer. She has had a successful career so far in
both competitions and editorial work, winning many awards
including Industrys New Zealand Hairdresser of the Year in
2013. Natasha shared her hairdressing journey so far with the
group and also presented an informative practical session on
wig wrapping.

Erica Cumming
Erica is the CEO of HITO and has been in the hairdressing
industry since she was 15 years old. Along with hosting the
event, Erica also talked to the group about her hairdressing
journey and shared from her wealth of experience and wisdom.

10

MANA DAVE

NATASHA BOUSTRIDGE

KYLIE HAYES

SHARON VAN GULIK

ABBIE GARDINER AND MODEL DAISY READ

KRISTIN BORELY

ERICA CUMMING

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KELLYS EXPERIENCE AT BOOT CAMP

I absolutely recommend that any

apprentice who is serious about a
career in the hairdressing industry
enter the Apprentice of the Year
competition. NADINE GRATTON

HITOs Kelly Henderson gets inspired by the passion seen

at Boot Camp.
I was lucky enough to be part of HITOs inaugural Boot Camp
event. It was exciting to be on the organisational team as we
worked out how this event was going to look. As Boot Camp
began to take shape, I knew it was going to be something
special. What was the deciding factor for me? The passion
of the people involved.
I studied journalism at university and have been contributing
to various magazines ever since. One of my absolute favourite
things about writing a story is the fact that I get to talk with
someone who is passionate about the subject matter.
Whether its a topic I personally find interesting, or something
completely out of my depth, none of that matters when theres
a passionate person involved. Passion never fails to capture
my attention and interest; a passionate person can make the
most mundane task seem like the best thing since sliced bread.
Passion is infectious, exciting and fun to be around.

THE NEXT BOOT CAMP

Does Boot Camp sound like an event you would like to be part of?
Well, you could be in luck. HITO is looking at making Boot Camp
an annual event for our Regional Apprentice of the Year winners.

Oprah Winfrey said it well when she explained that passion

is energy. Feel the power that comes from focusing on what
excites you.

Nadine Gratton, Northern South Apprentice of the Year winner,

enjoyed her experience at Boot Camp so much that she is
encouraging all HITO apprentices to enter Apprentice of the
Year 2014.

Although I am not a hairdresser, it was this energy that kept my

attention throughout Boot Camp. Each of the seven Apprentice
of the Year winners who attended Boot Camp, and every guest
presenter who was involved, has a passion that is inspiring.

I absolutely recommend that any apprentice who is serious

about a career in the hairdressing industry enter the Apprentice
of the Year competition. The process of compiling my entry
helped me to focus on what I want to achieve, and attending
Boot Camp taught me so much, including how to develop my
personal brand. Put yourself out there, grab any opportunity
to learn and give it your all!

As someone who isnt a part of the industry, I can say that I

too left Boot Camp feeling encouraged and motivated. I can
only imagine how much more inspired the Apprentice of the
Year winners must be feeling after being spending that time
surrounded by people who share the same passion as them.
Its amazing how passion creates opportunities and opens
doors. The reason these girls won the Apprentice of the Year
competition for their region in the first place is because they
are passionate about their careers, they work hard and take
every opportunity available. I think passion is something that
is evident in every successful person.

Courtney Jackson, who was runner up for the overall

Apprentice of the Year 2013 title, agrees.
I think other apprentices should try and win HITO Apprentice
of the Year as it is such a great goal to work towards and really
gets you career focused. The Boot Camp was very inspiring
and makes me want to work even harder.

If you are in your apprenticeship and youre losing your passion

for your career, I encourage you to do what you can to find
it again! As Oprah said in the quote above, there is power in
focusing on what excites you, so start to bring your focus back.
Remind yourself why you started this career path in the first
place and reassess your dreams and goals. Find a mentor,
surround yourself with positive people and push yourself to
give your best.

To be in with a chance, all you need to do is enter! If you win

your region then it could be you attending HITO Boot Camp
in 2015. Application forms for the HITO Awards will be available
soon so keep an eye out on the HITO website, Facebook page
and in the next issue of Forma Magazine.
If you have any questions about the awards then get in touch
with your HITO Sales & Liaison Manager, or call the HITO
office on 04 499 1180.

The future of the hairdressing industry is in good hands if there

are passionate people driving it forward!

In the meantime, continue to work hard and dedicate yourself

to excellence in all areas of your apprenticeship; this is what the
judges will be looking for in your application.

By Kelly Henderson

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KELLY CLARK DOING HER SPEECH

TALKING ABOUT HOW TO CHOOSE A MODEL

NADINE GRATTON DOING HER SPEECH

NICOLE CLARK IN ACTION

COURTNEY JACKSON &

AMANDA PUGH DURING A
PRACTICAL WIG WRAP SESSION

RENEE EDGARTON DURING A

PRACTICAL WIG WRAP SESSION

LAURA WILLIAMS DOING HER SPEECH

WANT MORE BOOT CAMP?

BOOT CAMP VIDEO LINKS:

Check out videos of the event on the HITO Youtube Channel,

take a look at the HITO Facebook page, or find out more at
the HITO website.

Trailer: http://youtu.be/gN_1JdoOJOQ

And if you want it to be you at Boot Camp next year, keep an eye
out for the HITO Awards Applications in the next issue of Forma.

Day Two: http://youtu.be/mUK7LHfULgY

Day One: http://youtu.be/bgM_Jh4XuV8

13

GET ON BOARD WITH THE DIGITAL REVOLUTION

Whether its Facebook, Instagram, Twitter or something else altogether, social media is a global phenomenon.

efined on Wikipedia as interaction among people in

which they create, share, and/or exchange information
and ideas in virtual communities and networks, social
media has fast become the number one activity on the web.

audience of 2.3 million people a much bigger reach than an

ad in the local paper!
This doesnt mean that word of mouth advertising and peer
recommendations have become outdated though. In fact,
they are more important now than ever. While in the past one
happy client may have told ten friends about your business,
today this same client can post about your business on social
media and have a wider reach and a bigger impact on your
business for better or for worse. 90% of consumers trust peer
recommendations while only 14% trust advertisements, so whats
being said about your business or brand online is very important.

The statistics speak for themselves: Facebook now has 1 billion

members, making it the third largest country in the world, bigger
than the United States. YouTube is the second largest search
engine in the world and 72 hours of video is uploaded to the
site every minute. Its even impacting our offline relationships
1 in 5 couples now meet online, 3 in 5 gay couples meet online
and 1 in 5 divorces are blamed on Facebook.
In this digital age, it has become vital for your business to have
an online presence. A majority of people would sooner search
for goods and services online, rather than check newspaper
advertisements or ask a friend. Every month more than one
million people search for cosmetics and skin care on Google
is your business coming up in their search results?

HOW DO WE USE SOCIAL MEDIA

WELL IN THE SALON?
Having an online presence means that clients can find you
and learn more about who you are, but more than that, utilising
social media means you can also interact with your clients,
learn about who they are, and create brand loyalty.

Social media has also caused a change in the way businesses

view marketing. A massive 93% of marketers now use social
media for business to interact with fans and clients, create
brand loyalty, improve knowledge on customers, and more.

Overall, when building your brand online, make sure you show
your personality, be interesting and keep a professional image.

A NEW WAY OF MARKETING YOUR BUSINESS

Please read on as we go over four social media platforms that

are great to use in the salon environment:

In the past, most salon marketing would have been based on

word of mouth advertising and newspaper advertisements.
Now we have a whole new platform where we can extend our
reach wider than ever before the online world. YouTube, for
example, is the number one video website in New Zealand
and reaches 63% of our online population. Thats a total unique

Facebook is a platform where users can share status updates

about what theyre thinking or doing, share images, videos,
messages, links, and more. It is a very well-known form of
social media.

FACEBOOK

14

We dont have a choice on whether we do social media, the question is

how well we do it. ERIK QUALMAN, AUTHOR AND INTERNATIONAL KEYNOTE SPEAKER ON DIGITAL LEADERSHIP, DIGITAL MEDIA AND FUTURE TRENDS.

The benefits of Facebook:

Keep your business life and personal life separate. Use your
personal page for images of your weekend activities, and
your salon page for everything business related. This keeps
a professional image for your salon.

You can create and develop a relationship with your clients

Get marketing insights

Be conversational, consistent and creative with your posts.

Advertise (e.g. if youre looking for a new stylist, post this on

your Facebook page)

Post regularly to keep your fans interested.

Allow fans to review your services

Share from other credible brands pages.

Link to relevant pop culture events and fashion images

(e.g. post an image from the Grammys or Fashion Week while
its happening to keep your business current and interesting)

Measure your actions and monitor your number of fans,

their engagement and how they share and interact with your
posts. You can do this on your Admin Panel (across the top
of your profile page) and with Facebook Insights.

Engage/survey your fans and clients (e.g. create a poll on

what your favourite part of a salon experience is)

Dont overdo it no one likes following someone who clogs

up their Facebook feed with posts, no matter how interesting
they may be!

Drive fans and clients towards your website or other social

media platforms such as your Instagram page
Identify and connect with enthusiastic fans and clients

INSTAGRAM

Run competitions faster and more effectively

Instagram is a phone application that you use to share images

with your clients and fans. You can link your posts to your
Facebook and/or Twitter account as well for overall consistency.
We advise you to create your own brand profile on Instagram and
post creative and interesting images for your fans and clients.

Control and expand your salon brand

Relay messages quickly
Keep your brand name at the front of the clients mind

Its a good idea to have a hashtag of the month that you

can ask your fans and clients to use. A hashtag is a word or
phrase preceded by a hash sign (#), used to identify messages
on a specific topic. For example, you may use the hashtag
#februaryfun for the month of February. If you then search this
hashtag, you will find all the images that are associated with
this hashtag.

Increase brand love, loyalty and profitability

Tips for using Facebook:
Set up your salon or personal brand page as a business
page. This means people will be able to like your page, as
opposed to them asking you for a friend request.
Be consistent with your brand personality.

15

ARTICLE CONTINUED FROM PREVIOUS PAGE

KRISTIN BORELY FROM L'OREAL HOSTING A SOCIAL MEDIA SESSION AT HITO APPRENTICE BOOT CAMP

Tips for using Instagram:

colours, and more. 97% of Pinterest fans are women so its a

great place to market your salon to your female clients.

Create your own brand or salon profile

Tips for using Pinterest:

Encourage your clients to post in the salon and tag

themselves at your salon location this gets your salon
name out there to all their friends

Be consistent with your brand personality

Only pin appropriate pins that your clients and fans will enjoy

Have a #hashtagofthemonth and encourage your fans and

clients to use it

Link your Pinterest to your Facebook page for consistency

Get creative!

Monitor your clients and fans interactions with your posts.

If you notice they tend to like a particular type of image,
start posting these more regularly

Create pin boards for long hair, short hair, colours, hair trends,
hair ups, and more

Dont overdo it no one likes following someone who clogs

up their Instagram feed with uninteresting posts!

You can even use Pinterest for consultations - if you have an

iPad in the salon, get the client to scroll through your pins to
find an image of the style they want

SPOTIFY
Spotify is a digital music service that gives you access to
millions of songs and costs only $14 per month. Certain
Telecom Mobile Plans also come with a free Spotify Premium
subscription (see Telecom website for details). You can create
play lists to listen to in the salon and then share these with your
clients and fans so that they can see what youre listening to.

FINAL SOCIAL MEDIA TIPS

Now that you are active on social media, you need your clients
to get involved. Encourage them to like your salon page on
Facebook and Instagram, and then share it with their friends.
Encourage clients to check in when theyre at your salon.
Promote your Facebook, Instagram and Pinterest pages in the
salon, on your website, on any promotional materials you have,
on your business cards, in your signature on your salons email
accounteverywhere you can think of!

Tips for using Spotify:

Its important to keep the music consistent with your brand
personality
Share the salon play list with clients and fans so they can
hear it at home.

This article has been adapted from a presentation by Kristin

Borely from LOreal. Special thanks to Kristin for the use of her
presentation.

PINTEREST
Pinterest is a visual platform where you can collect ideas
for different projects and interests. In the salon you can use
Pinterest to find and collect images of hair trends, hairstyles,

16

SOCIAL MEDIA FACTS

Social media has become the number one activity on
the web
Generation Y and Z consider email out-of-date. Some
universities have stopped distributing email accounts
Kindergartens are learning on iPads, not chalkboards
69% of parents are friends with their children on social
media
92% of children under the age of 2 have a digital shadow

90% of consumers trust peer recommendations

Only 14% trust advertisements
We will no longer search for products and services they will
find us via social media. Which is why 93% of marketers use
social media for business
Lady Gaga, Justin Bieber and Katy Perry have more Twitter
followers than the entire populations of Germany, Turkey,
South Africa, Canada, Argentina and Egypt.

Every second 2 new members join LinkedIn

Social gamers will buy $6 billion in virtual goods by 2013.
Movie goers will buy only $2.5 billion in real goods
53% of people on Twitter recommend products in their
Tweets do you like what they are saying about your brand?

If Wikipedia was made

into a book, it would be
2.25 million pages long

THESE FACTS ARE TAKEN FROM THIS VIDEO: HTTP://WWW.YOUTUBE.COM/WATCH?V=QUCFFCCHW1W

Each day, 20%

of Google searches
have never been
searched before
97% of Pinterest fans
are women

SNEAK PEEK JULIEANNE'S HAIR-UP PHOTOSHOOT. STAY TUNED NEXT ISSUE FOR MORE AWESOME IMAGES

18

JULIEANNES
DIARY
entry one
ERICA CUMMING AND JULIEANNE HARTSHORNE

Julieanne Hartshorne, Jasmine McBeth Memorial Scholarship recipient for 2013, catches us up on everything shes been
achieving since receiving her scholarship.

n October last year, I received the Jasmine McBeth Memorial

Scholarship Award at the HITO Industry Awards. I couldnt
believe it I think I went into shock.

one. It's been a full on year. Ive spent January with my family,
gathering my energy for my next project.
My next adventure for the year will be finding some models to
put together a hair-up portfolio. Im going to get a professional
photographer and make-up artist to help me, as I want to
put together a modern portfolio. I want to build my skills and
confidence in this area. Im also keen to do some hair-up
workshops throughout the year. I love the creativity involved in
hair-up work, and Im looking forward to offering it as a service
in the salon. I also want to have a go at some Photographic
competition work this year.

I never expected to get such a fantastic opportunity, but Im so

grateful I did. Receiving the award was proof that someone was
noticing all the hard work Id done. It also gave me the chance
to start achieving things Id always wanted to achieve.
I was keen to get started straight away, so I signed up for the
HITO Business qualification (the National Certificate in Business
Level 3). Ive always dreamed of running my own salon
someday, so the Business qualification was the perfect thing
for me to use my scholarship money on first.

Im also working in the salon at Hi-Tek Hair Studio. I have a great

clientele, both male and female, and Im looking forward to
building up my clientele even more.

The business course provided a basic introduction to several

business concepts. I feel like the course really improved my
public speaking Im normally very shy. This is an area I would
really like to keep working on. I also learned about the help
available for people running their own business (like groups
that help you with GST), and about how much work goes into
opening your own business. That was a bit of an eye-opener for
sure I definitely want the experience of managing a salon first
before I think about opening my own one.

Im really looking forward to working on my career this year. Im

still building my confidence both personally and professionally.
I want to focus mainly on hair-ups this year so I can eventually
say its one of my areas of expertise.
Im in a great place at the moment. Last year was such a
rewarding time for me - after many ups and downs everything
has all paid off. I can even say Im proud of myself. Im trying to
work out what direction I want to go in next and whats going
to be the most beneficial for me in the long run.
I cant wait to see what I can achieve.

Ive now finished my business qualification, and Im ready to

move on to the next step. But first it's time for a break after
completing all my Year 2 and 3 units in three months and
gaining my National Certificate in Hairdressing, applying for the
Awards, and completing the Business qualification I think I need

19

SHARON VAN GULIK

APPRENTICESHIP FROM THE CLIENTS PERSPECTIVE

Sharon van Gulik, member of the HITO Board, business consultant, and company director, discusses her experiences
with hairdressing apprentices from the perspective of a client.

haron van Gulik has stayed with her hairdresser for

25 years. In that time, many apprentices and qualified
stylists have worked on her hair. We asked Sharon for her
perspective on apprenticeships, both as a client of a hair salon
and a member of the HITO Board.

I dont usually go into a salon with a predetermined outcome,

says Sharon. My usual approach is to ask them to do what they
think would be best for me. It's never let me down.
As a client, Sharon sees real value in the apprenticeship
programme. She finds apprentices to be committed to industry
and to their training. She also values the current outlook and
approach apprentices have towards their work.

I have often had apprentices work on my hair, Sharon says.

In fact, to be honest I love it when they do. Theyre careful
and eager to do a great job.

If there was one piece of advice she could give them, though,
it would be: Dont be afraid to talk more about your training
not just to your clients, but to your colleagues and friends
as well. And keep up the good work.

Sharon has had everything from cuts to colours to perms

done by apprentices. She says their work has always been to
a supremely high standard, and they have always been under
the careful guidance of their trainer.

Sharon is a member of the HITO Board, but she says the attitude
of apprentices and her attitude towards apprenticeships are
unaffected by her role on the Board. The apprentices she deals
with are totally professional, and she would expect nothing less.
And her expectations of salon service have not changed since
joining the Board she has always looked for quality in the
industry.

[My salon] has always had apprentices in their salons, and

I know all their staff are trained and qualified, Sharon says.
It's one reason Ive stayed with them so long.
Sharon enjoys being involved in the successes of the apprentices
in the salon. She likes to hear about their progress, and their
successes in training and competitions.

I always expect, and expect to pay for, excellent service and

skill. I go into a salon wanting to come out feeling better about
myself and the people Ive just spent a few hours with, and Ive
never been disappointed, Sharon says. This is an amazing
industry full of clever, talented artists, and great businessmen
and women. Im looking forward to the apprentices of today
being the industry leaders of tomorrow. Bring it on!

We always talk about their successes, Sharon says. It's important

we do well in the career we choose, so I am always keen to hear
about their progress.
Sharon also sees evidence of their progress as they work through
their apprenticeship. She sees their confidence grow, and with that
the ability to judge what styles will best suit their clients.

GOT REGULAR CLIENTS WHO WOULD BE HAPPY TO SHARE THEIR EXPERIENCES WITH APPRENTICES? GET IN TOUCH WITH FIONA AT
HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

20

SEE YOUR
WORK IN
PRINT

Are you a HITO apprentice or newly qualified stylist?

This is your chance to have your work published in an issue of Forma Magazine. If you have
photographic work that you are proud of, we want to know.
You'll have your work published in Forma, receive great rewards from A Sharper Blade and
get the chance to be featured on the cover.
Give HITO a call on (04) 499 1180 or email enquiries@hito.org.nz to find out how to send
your photographs in and have the opportunity to be published in Forma.
See Your Work in Print is sponsored by A Sharper Blade.

23

ARTICLE CONTINUED FROM PREVIOUS PAGE

THE PERMANENT WAVE

By Cathy Davys

ommonly known as a perm, the permanent wave is

a method of creating long-lasting waves in the hair.
Todays perming process uses chemicals to break down
the bonds of the hair and then reform them.

cold wave. Instead of using machines or heat, the cold wave

was based on a chemical reaction in the hair. Similar to what
is done today, this process involved applying a chemical lotion
to the hair which broke open its protein structure, then the
hair was then wrapped around rods. This was followed by the
application of an oxidation lotion to close the bonds again.
The whole process took 6 to 8 hours.

When doing a perm for a client the hair is washed, covered in

perming lotion and wrapped around a perm rod. The lotion
creates a chemical reaction that breaks some of the cross links
within and between the protein chains of the hair, causing the
hair to swell, stretch and soften. It then moulds around the
shape of the perm rod, creating the sought after curls.

As time went on the perming process continued to progress

and in the 1970s another new method called the acid perm
was invented. This type of perm didnt use ammonia and so,
although the process was slower, it was gentler on the hair.
With this method the stylist usually adds heat to the hair by
covering the wrapped head in a plastic cap and placing the
client under a dryer. Today we still use this method but with
sodium thioglycolate instead of ammonium thioglycolate at
a pH of 8 to 9.5. It takes 15-30 minutes until the neutralizer is
applied to bring down the pH and re-bond the hair. Phew, do
we need a science degree?

Once the stylist has checked that the perfect S shape has been
achieved in the hair, the chemical solution is rinsed off. In my
experience of perming, this is a very crucial step in achieving
the perfect wave. The hair must be completely free of this first
chemical for the second (the neutraliser) to work. Once it is
completely clean, the hair is blotted dry with a towel or absorbent
cotton to extract most of the moisture. As the hair is in a fragile
state, it can only be gently squeezed, never roughed up or rubbed.
The next step is to apply the neutraliser; another chemical which
has the opposite effect on the hair than the first, hardening and
reforming the broken links in the hair.

Speaking from my 38 years of experience on the salon floor,

I have seen it all - the good, the bad and the ugly. I started my
career in a small town when perming had just come into its
own and everyone had a wash and wear perm including me.
On Thursday nights at the salon we were cutting and winding in
30 minutes, the juniors neutralised and then off the client went.

THE HISTORY OF THE PERMANENT WAVE

Perming has been around for many decades, but it hasnt
always been done the way we do it today. I think its important
to have a look at the history of perming before moving forward.

Permanent waving is an untapped service in the salon today

but with curls making a comeback we should be looking at
up-skilling our theory, technical and practical skills. Some of
our suppliers have noticed the recent trend back towards curls
and they have done some amazing research to advance the
perming process even more. Wella have brought out a new
rod that, when you look at its shape, waves the hair in just the
way a curl would form naturally - not symmetrically wound, but
undulating in shape. Goldwell have done a lot of research into
their perming solutions, as have LOreal.

The first perming method was invented by Marcel Grateau

in 1872 and consisted of specially designed tongs that made
waves in the hair. The tongs were heated over a gas or alcohol
flame and tested on newspaper to make sure the temperature
was right before using them on the hair.
In 1905 German Hairdresser Karl Nessler debuted a new way
to perm the hair; the spiral heat method. This involved a chemical
solution being applied to the hair, which was then wrapped
around rods connected to a machine with an electric heating
device. About twelve brass rollers were used (weighing around
0.9kg each) and it took six hours to complete the perm. Nessler
created a complicated system of countering weights that were
suspended from the ceiling in order to keep the rods from
touching the scalp. Unfortunately Nesslers wife was his guinea-pig
for the machine - she had her hair burnt off and suffered scalp
burns before he perfected the process. His method ended up
being used in London and North America, and he also developed
a machine for home use. Later, perming pioneers Eugene Suter
and Isidoro Calvate went on to refine Nesslers method.

I love doing a wave in the salon and I tend to look at it as

texture and support for the hair. Very rarely would I do a full
wave, but I usually use it to add lift at a weak crown or occipital
area, or to add bend and texture in fine hair. I think of waving
and placement of the perm rods as if I was setting or blow
waving, asking myself where do I need lift and support?
Where do I want curl or texture? A thorough consultation is
essential with a perm as you need to be analysing the clients
hair and the desired result. I cant stress enough to always
read the manufactures instructions too as they are all slightly
different.
I hope you can now look at permanent waving in a new light
and add it to your repertoire of skills. Good luck!

In 1938 Arnold F Willatt invented another new perming process

which is much more akin to the modern perm. He called it the

24

APPRENTICE PERM WORK

Check out some of the perm work done by our HITO apprentices

MELISSA PHILLIPS FROM BLISS

HAIR BOUTIQUE

SOFT PERM BY ABBIE HARVEY

ANOTHER ANGLE ON THE SOFT PERM BY ABBIE HARVEY

SHORT PERM BY ABBIE HARVEY

LONG PERM BY ABBIE HARVEY

25

PERM BY MELISSA PHILLIPS

ARTICLE CONTINUED FROM PREVIOUS PAGE

DONNA BOWMAN

THE PERM IS BACK

Donna Bowman, HITO Tutor of the Year 2013, gives perming advice. This guide is intended for those who have already
had an introduction to perming and wish to expand or refine their skills.
Perming... yuck!

CONSULTATION:
What does the client want and expect (listen, discuss,
use visual aids)

Why do we have to learn this, we dont even do it

in the salon?

Decide winding pattern and rod size to achieve the result.

Determine the way the client will wear their hair, i.e. with a
parting, going forward onto their face, back of their face,
forward at the sides, down at the sides or back at the sides?
(See bullet point 2 under hair and scalp analysis for rod
selection information).

I can imagine many of you saying this, or something

remarkably similar.
Perming is a skill, just like any other new skill, that you need to
learn on your journey to become a fully qualified hairdresser.
Just like cutting, complex setting and fingerwaves, perming can
also be a challenge at first. But with practice, you can achieve
the skill of perming.

Check the hair is not texturised (too hard to wind). If it is,

you may need to trim the textured ends off prior to perm
winding. If you dont, the textured hair might not be able to
be enclosed in the end paper. Little bits of hair may spring
out, leaving you with an uneven curl result and maybe even
fuzzy textured ends!

You need to have a conversation with yourself that is positive:

dont start with a negative attitude.

I will learn this skill! I will be great at perming.

HAIR AND SCALP ANALYSIS:

Understanding basic perming techniques is extremely

important, both in the salon and in fashion work. Basic perming
techniques can act as the foundation for a variety of styles, and
can easily be adapted depending on the style of perm desired.

Decide your perm solution strength. This is determined

when you analyze the hair. Strong resistant hair requires
the strongest solution; porous, highly coloured hair requires
the mildest solution. Check the manufacturers instructions
on the products.

Your best friend to learn these skills will be your mannequin.

She is very patient and does not mind you combing, sectioning,
perm winding and going through the process using water
instead of solution as many times as you need to develop
your skills. The old saying that practice makes perfect is really
true here.

Decide on the rod size selection needed to achieve your

final result. Rod size determines the size of the curl large
rods give volume, soft curls, root lift, and body, and small
rods give small curls.
Does the hair need a porosity filler? This is a product that
can be applied to the porous hair after shampooing and
prior to winding. It is used to even out the hairs porosity
to help gain an even curl result once the solution is applied.
Only apply it to the porous areas.

Lets break up the skill of perming with your client into bite
size pieces/key points. Think about:

26

PREPARATION: (The start of the physical skills)

Prepare your client: check cape and towels are in place

correctly. It is a nice idea to give your client a courtesy towel
just in case a drip or two runs off the rods towards the face.

No brushing this could scratch clients scalp. You dont want

perming solution to get into the scratches.

Check Do you need a barrier cream and/or cotton wool?

This will protect the face while applying the solution.
Remember to remove the cotton wool after the application
as it can trap solution and cause a chemical burn around
the clients forehead.

1 light, flat hand gentle shampoo. Do not use conditioner.

Sectioning the hair is a great way to measure if you can fit
all the rods over the entire head. Dividing the head into nine
sections works well, but there are other sectioning patterns to
check out as well. You may choose to have a look at different
hairdressing textbooks for some ideas. Use a rod width to
check that the sections are not too wide or too narrow, so
the rods sit neatly on their base. Just like in your elementary
setting, the base sectioned off for the mesh of hair to wind
should be the same width and length as the rod you choose.

Apply your solution as per your MIS. I suggest working from

the nape to the crown, then the sides to the top, then the top
last. This ensures that no rods get missed.
Cover the head as per MIs. This is done with glad wrap,
shower caps, or a processing cap. It keeps the heat around
the head at an even temperature so the perm will process
evenly. Dont leave out rods or have gaps around the edges
to let the heat out.

WINDING THE HAIR AROUND THE RODS:

For the basic perm, all rods must sit on their base. This is
similar to the elementary set learned in Year One training,
and will be just as easy to achieve with practice.

Process as per MIS recommend. The more porous the hair

the less processing time is required.

Remember to elevate the hair a little over 90 degrees to

ensure your rods sit on the base.

Test curl - this is to check if the hair has the desired amount
of curl. Unwind the rod about 1 and 1/2 revolutions of the rod
and gently push the rod towards the scalp. You want the hair
to have a C shape the same size as your rod. Big C big rod,
small c small rod.

If your client/mannequin has shorter hair at the bottom and

sides, leave these areas until last to wind.
Do you need to apply a pre-perm solution/porosity filler
before winding?

Rinse. When the result is achieved, thoroughly rinse all rods.

Check that you get to them all if you miss some you may
get an unwanted chemical reaction when you put on the
neutralising solution.

Wind the top middle sections first, then the sides, then the
front. This helps to ensure the rods fit neatly on the head.
Keep a water bottle handy, as the hair will become hard to
wind if it is dry. But if you over-wet the hair the end papers
may rip and the over wet hair will dilute the strength of the
solution, giving you an uneven curl result.

Towel dry evenly - not bone dry or too damp, as the

neutraliser needs to penetrate evenly and not be diluted.
Apply neutraliser as per MIs. It is a good idea to follow the
same application pattern as the perm solution and ensure
no rods are missed.

The end papers must be pulled past the ends of the hair
and wrapped around the rod without being buckled back.
This will ensure that the ends of the hair do not get fish
hooks (permanently fuzzy, dry bits of hair that would need
to be cut off)

Process the neutraliser as per MIs. Note instructions may

vary between products and companies so always ensure
you have carefully read your MIs.

You are aiming to have no gaps between the rods. If you

have gaps, you will achieve less volume and inconsistent
curls in those areas.

Note: Be gentle removing rods, as the hair is in a softened

state and can take up to 72 hours to harden into its new shape.
Often the neutraliser is reapplied to the ends for a few
minutes before rinsing and conditioning/treatment
follow the instructions depending on the solution.

If you follow these steps successfully, you will have achieved

the hardest part of perming: the rest is just following the
manufacturers instructions.

Check client comfort by checking the towels and cape are

not wet around their neck. Replace if needed.

FOLLOWING THE MANUFACTURERS

INSTRUCTIONS (MIS)
AKA Get out the magnifying glass!

Comb gently with a wide tooth comb and check your result.
Your job is not done yet. The client will need to have
their hair styled/dried and given aftercare instructions
on how to look after their new curl. Without this
special advice, no matter how good your perm service
was, the client may not be able to look after it and may
feel very disappointed with the service you have given.

Reading, understanding, and following the manufacturers

instructions is supremely important.
Pick the solution strength based on the hair analysis.
Strong, healthy, resistant hair = resistant solution and
weaker/porous hair = sensitised solution.

27

ARTICLE CONTINUED FROM PREVIOUS PAGE

Make sure to go over:

the rest is just following your MIs, and you should be able to
complete the service within time on a client.

Types of products needed to maintain the perm. Cover

shampoo and conditioning, wet, dry, and finishing products.

Have all your equipment and product on your trolley prior

to starting (saves time).

Styling, drying, and finishing tips.

Have a selection of different rods available on your trolley

just in case the hair requires a smaller/larger rod.

Any special tips that relate to the perm? Damping down,

when to brush or not to brush, types of combs to use,
treatments.

Practice winding on mannequin heads with different hair

lengths so you are able to complete the service on a mix
of different clients.

And thats it! What a transformation for your client.

SOME NOTES ON PERMING FOR ASSESSMENT

Ensure the rubber on your perm rod is not sitting tight at the
roots of the clients hair; this will cause breakage during the
chemical service or post chemical service.

Make sure that the clients hair is not too long, as you may
need to do a compound winding technique (a little more
complex).

Take time to ensure your client is sitting correctly at the basin

so that you dont miss any rods when rinsing

Check the clients haircut. If the hair is texturised it may be

more difficult to wind if you are new to perming. If the hair
is texturised you may need to cut the hair to achieve blunt
ends for ease of winding. You may choose to texturise at
the completion of the perm service.

Check the cape is over the back of the chair water runs in
all directions when rinsing! This is a good time to ensure the
client has a courtesy towel.
Comb hair evenly from roots to ends prior to placing on the
end paper - this ensures even distribution of the hair around
the rod - then wind with even tension. This will ensure a
uniform curl result.

Generally avoid hair with powder lightener or an extreme

mix of porosity as it will be difficult to gain an even result.
Fine and tinted hair generally processes faster.

Perms provide style support, volume, bounce, body for fine

limp hair, help lessen an oily scalp/hair problem, and are easy
to look after for people who cant get their arms up to style
their hair (injury or illness). Check out music videos, movies and
fashion magazines see the bounce/curl/body and volume
in a lot of styles. Perming has a place in our skill base for our
industry and for our clients!

Remember that you have 1 hours to complete your

perm service from sectioning (if you choose to section)
to combing the hair at the end of the neutralising process
back at the work station.

TIPS:
To achieve winding tension, stand directly behind the section.

Once you master the basic perm then the fun of fashion
becomes endless, and a whole new world of opportunities to
explore for your clients opens up.

Dont pull the mesh of hair into a point when putting on

your end papers. Keep the hair flat so that the hair is evenly
wrapped around the rod - this will help to gain an even curl.

Go you perming gurus! You will succeed with hard work and
practice. Be positive in your approach, and just think how
amazing it will feel to master the skill of perming.

Dont have the hair too wet when winding (end papers rip).
Dont have the hair too dry when winding (hard to manipulate
the hair into the end paper and wrap around the rod).
Check that your clients hair is not too long or too short for
you to manage a successful perm service.

A STEP-BY-STEP GUIDE

Use pictures to show the client the type of curl/style you are
aiming to achieve. Ensure you get a clear understanding of
what your client wants.

See following page.

Understand why your client wants a perm. Some may want

tighter curls, others just volume and bounce to help support
their styling practices at home.
Read MIs from as many different products/companies as you
can to gain lots of prior knowledge. This will help you make
the selection of product that best suits your clients needs
and gain the best perm result.
Practice on mannequins. Set a timer and strive to wind a full
head perm in 45 minutes or less. When you can achieve this

28

1
Section the hair into the 9 classic sectioning
pattern. (Ensure rods fit across the width
of each section not too big or small, this
will ensure that all rods will fit neatly on
base). (You could refer to a text book for this
sectioning technique).

4
Apply the perm solution evenly to each and
every rod. (It is handy to have a spare towel
in your hand to catch any escaping drips
from the rods, and also good practice to give
your client a courtesy towel for their comfort
and safety). Remember to wear gloves!

7
Towel dry each rod gently and carefully, dont
miss any!

Water wind all rods and ensure they all sit on

their base. (No holes between rods).

Prepare the client with cotton wool around

the front hairline (this is for client comfort as
it will catch any drips of perm solution that
may run off the rods).
Remember to place a towel over the top of
the cape (as well as one underneath, to again
catch any occasional drips of perm solution).

Remove the cotton wool from the hairline (as

this can trap perm solution and heat from the
scalp and cause a burn under the cotton wool!)
Cover the rods ensuring all rods are encased
under the cap/glad wrap (for even processing).

Rinse all rods evenly, using tepid water.

Check that your client is seated at the basin
correctly so their neck makes a seal with the
basin (otherwise you will get your client and
floor very wet!)

Process as per your MIs.

Rinse as per MIs.

Strand test hair around the rod as per your MIs.

(To check that the curl has fully developed).

(NOTE THE USE OF GLOVES).

Apply the neutraliser as in the same manner

as you did the perm solution, follow the
products MIs.

The hair is finally rinsed and conditioned as per

your MIs. Always gently comb the hair with a
wide tooth comb after the perming service as
the hair needs time to harden after this service
again read your MIs for guidance.

Your client how has a new look, body, curl, volume, direction, support for styling aids. Now you need to show and teach them how to look after their
new do. Aftercare advice is really important the client will need as much advice as you can give to enjoy their new perm.

29

STEP BY STEP: SCISSOR OVER COMB

We take you through the scissor over comb technique step by step.

cissor over comb is a common technique in barbering

and is required as part of the National Certificate in
Barbering (Level 3). It is used to cut hair close to the
scalp and follow the hairline.

Many clients prefer this technique, as it produces a softer look

than a clipper cut.
A medium to long pair of scissors should be used. This will make
the technique easier and will create a smoother and tidier finish.

The technique involves lifting the hair from the scalp using
the comb and then cutting the hair that protrudes through
the teeth of the comb. The cut should follow the shape of the
head and the desired final shape of the cut. The final look is
smooth and neat, although not as sharp as a clipper-only cut.

You should always take into account the shape of your clients
head and features when cutting their hair. You should shape
the cut to suit these features.

BEGINNING THE CUT

The hair has been dampened before
beginning the cut. This step is not always
necessary.
1. SECTIONING THE HAIR
After dampening the hair you should section
the hair. This step is illustrated to the right.
Sectioning the hair will make your job a lot
easier. Short hair wont need to be sectioned,
and if you are blending then sectioning wont
be used.

BEFORE

2. BEGINNING TO USE THE SCISSOR

OVER COMB TECHNIQUE

3. CONTINUING TO SHAPE THE BACK

USING SCISSOR OVER COMB

Now you should begin to use the scissor

over comb technique, starting at the nape
of the neck and working your way upwards.

Continue working your way up the head.

In this cut, the barber has removed much
of the longer hair through using the scissor
over comb technique. In the next step, the
barber has shaped the hair further through
using the scissor over comb technique on
the hair for a second time.

You should follow the natural head shape as

you move up the head. The hair is generally
shorter at the nape of the neck and longer
on top. The difference between the two
will depend on the style of the cut on your
clients features.

While using the scissor over comb technique,

your equipment should be constantly moving.
You should only stop once you have cut one
combs worth of hair. Otherwise, you risk
making the cut appear choppy and uneven.

As you can see in this image, the hair is

already shorter. The scissor over comb
technique was used to cut the hair shorter,
and now the barber is using it to achieve
the desired length.

With the clients head facing slightly downwards, you should place the comb flat
against the nape of the neck. Lift the hair,
and then cut straight across the ends with
your scissors.
The lower blade of the scissors should
be stationary and parallel to the comb.
Your scissors should not touch the comb
(unless the style is extremely short) as this
can damage your equipment.

30

4. USING THE SCISSOR OVER COMB

TECHNIQUE TO FURTHER CUT THE
BACK OF THE HAIR

5
5. THE BACK OF THE HEAD AFTER USING
THE SCISSOR OVER COMB TECHNIQUE
The scissor over comb technique has been
implemented across the back of the clients
head. However, the back of the hair is not yet
finished.

6. SHAPING THE NAPE

7. CLIPPER OVER COMB

The next step involves shaping the hair

around the nape of the neck. This creates
a smoother, more finished appearance.

In this step, the barber has elected to shape

the hair further using the clipper over the
comb. This gives a closer cut, and is a useful
technique for creating a short and even look.

The hair at the nape can be shaped in a

variety of ways. Men often have less defined
napes than women, and so the hair in this
area may require more shaping. The shaping
of the nape will depend on the style of the cut,
and how much definition the nape requires.

10

8, 9 & 10. THE SIDES OF THE HEAD

The barber has moved on to cutting the side
of the head. As with the back of the head,
the first step is to section the hair.
The technique here is the same as the
technique used at the back of the head.
The barber sections the hair, cuts away the
excess hair using the scissor over comb
technique, and then shapes the hair using
the scissor over comb technique a second

time. The clipper over comb technique is

then used to provide final shaping.
There are a few things to take into account
when cutting the sides of the hair. You
should take into account the size and shape
of your clients ears (bigger ears may need
to be disguised, for example), whether they
wear glasses or a hearing aid, and the shape
of the sideburns. You should make sure the

cut is even on both sides (unless the style is

purposely uneven). Be careful to blend the
side area into the back area.
When creating a cut using scissor over comb,
clippers should only be used for fading and
lining. The scissor over comb technique creates
a softer cut, and excessive use of the clippers
will interfere with the softer effect. Clippers
should only be used to finish off the cut.

THE FINAL STEPS

Further styling and cutting may be required
to achieve the desired look. This will depend
on the individuals needs and may not always
require the scissor over comb technique.
This is the final result, after the scissor over
comb technique has been applied and the
hair has been cut and styled on top. You may
wish to use a pair of thinning scissors to finish
the look and create texture.

THE END RESULT

The scissor over comb technique takes

practice to master. Once you have mastered
it, however, it will make it easier to blend and
cut shorter hairstyles and provide a smooth,
even look. It will be a valuable skill in your
barbering repertoire.

INTERESTED IN A BARBERING QUALIFICATION? FIND OUT MORE BY CALLING HITO ON

(04) 499 1180 OR EMAILING ENQUIRIES@HITO.ORG.NZ, OR CHECK OUT THE HITO WEBSITE
AT WWW.HITO.ORG.NZ.

31

LYNDSAY LOVERIDGE

TRAINING WITH LYNDSAY:

DEFINING THE ROLES OF THE TRAINER, THE MENTOR, & THE TRAINING CO-ORDINATOR
Lyndsay Loveridge, hairdressing guru, shares her hairdressing and training expertise.
Life is better because you know more, not just
because you have more. ANONYMOUS

The opposite is little or no learning opportunities, which stifles

progress in the salon. No one wants to work in a business that
doesnt value them.

2014 A new year. And perhaps a new, more defined and

strategic approach to training for you, your salon and, most
importantly, your team?

But it is never too late to invest in training, both internally and

externally. The options are endless.
The best training programmes are formulated when you
plan the training in advance by both focusing on skills gaps
in the individual and the group as a whole. You should also
complement the apprentice off job training by matching
their in-salon training to the training provided by their training
provider.

You might think April is too late to start planning your training
for 2014, but there can be advantages to planning now.
You should have a full team, and new staff should have
adjusted to the business. They and you should be ready to
focus, bright-eyed and bushy tailed, refreshed from holidays
and their bodies recharged by a good dose of vitamin D.

The employers responsibility is to have the trainee Collection

of Evidence and Assessment ready. To make this happen
effectively you need the Driver (the person in charge) of the
overall training programme to be effective.

What better time to start training?

TRAINING IS THE KEY TO SUCCESS AND STABILITY

Training without it you will flounder. We all respond to a
challenge, and we are happiest or content when we are
learning and contributing!

Stay committed to your decisions, but stay flexible

in your approach." TONY ROBBINS

Both employers and employees have needs that should be met.

Employers need to make a profit, and have staff contributing
to the values and vision of the salon. Employees need to grow
personally and professionally. If both parties have their needs
met everything will run smoothly, but if they are not met then
problems can arise.

DEFINING THE ROLE OF THE TRAINER,

THE MENTOR, & THE TRAINING CO-ORDINATOR

The good news is this can be avoided. Keep your salon, your
team, and your clients on the boil and everyone wins!

A good place to start your effective training programme can

be defining the roles of the trainer, the mentor, and the training
co-ordinator. A training plan needs the right people in the
right roles.

Training is the key to advancing your business. Everyone wants

to practise their skills and have their expertise recognised. After
all, as the employer you employed your staff to hairdress on
clients , so they should be practising and improving these skills.

In a small salon, these roles can belong to one person, but

in a larger salon they may be shared among a group of
people. Whatever the case, you should make sure that all
staff understand their role and are engaged with training.

32

THE TRAINER

THE MENTOR

THE TRAINING CO-ORDINATOR

Depending on the salon, you may either

appoint one trainer to cover every area,
or a group of trainers, each focusing on
a different area. This depends on the
needs of the salon.

The role of the mentor should be to

support the trainer, and to aid them
when necessary. They should also
help the trainer grow personally and
professionally as a hairdresser.

The trainer is responsible for the

hands-on portion of the training plan.
They lead training sessions with staff,
teach skills, and oversee the day-to-day
training in the salon. They should be
qualified and competent in all areas.
These areas should include both
technical hairdressing skills and general
people skills, although if your salon has
multiple trainers there is the possibility
of having a different trainer look after
each area.

The mentor does not have to be a

hairdresser. The role of the mentor
involves the big-picture stuff helping
others discover what they want in life
and how to plan and achieve their
goals and dreams.

The training co-ordinator typically

oversees all aspects of training in the
salon. Their main job is to work with
the employer and the trainers to
develop a training plan. This includes
reviewing previous training to discover
what was successful and what needs
adjusting. They may also adjust the
training plan throughout the year.

It is important that trainers also

attend training. This ensures that
their skills are up-to-date and that they
feel appreciated as part of the team.
This is often where the mentor
comes in.

If your staff need other mentoring,

you may want to assign them a Buddy.
A buddy takes on a similar role to a
mentor they guide others and provide
support. However, a buddy is usually
a fellow hairdresser, barber, beauty
therapist etc. who has been on the
same journey as you. This means they
have both the necessary empathy and
experience needed to manage growth
within your career. A young qualified
stylist, for example, is the perfect choice
for a hairdressing apprentice they
have just experience the same thing
the apprentice is going through.

33

The training co-ordinator is another

big-picture staff member. They are
expected to keep track of how training
is progressing for the salon overall.
They also make sure the training
provided is suitable for meeting both
the short and long-term goals of the
salon and the staff member.
They may also be responsible for
planning when training sessions
will occur. This ensures that training
occurs at a good time for salon, staff,
and customers. They will make sure
the salon runs smoothly when staff
members are away from work for
training.
Creating groups for training is also
the responsibility of the training coordinator. They may divide staff based
on experience level, by skills they
need to learn, or in some other way
whichever works best for the salon.

ARTICLE CONTINUED FROM PREVIOUS PAGE

CONCLUSION
Defining these roles and their responsibilities (even if one
person is responsible for all roles) is extremely important. It is
easy to fudge the roles of a trainer and mentor, meaning the
real purpose and value of training is lost.

wrong. Make sure the trainer and the trainee are aware of this
plan and are held responsible for fulfilling their part in it that
way, training in your salon should run smoothly.

You should always make sure you have the right people
for these roles. That way, training in your salon will progress
smoothly and be effective. It will also ensure that training
sessions stick to the plan created as closely as possible.

Defining the roles of each person involved in training, and

clearly planning training for your salon will ensure that training
functions as it should in your salon. Once you have completed
this step, it is time to move on to the next step including
training in the day-to-day functioning of your business.

If things do not go to plan and this happens occasionally

make sure you have a back-up plan. This plan should clearly
define how training should work, and what to do if it goes

A love affair with knowledge will never end in

heartbreak. MICHAEL GARRETT MARINO

TO LEARN MORE ABOUT SETTING UP TRAINING IN YOUR SALON, MAKE SURE TO PICK UP THE NEXT ISSUE OF FORMA FOR PART 2 OF
TRAINING WITH LYNDSAY. EACH ARTICLE WILL ALSO BE AVAILABLE AS A DOWNLOADABLE RESOURCE FROM THE HITO WEBSITE.

34

gateway
to a great
career
Gateway is a work experience programme for secondary
school students thinking about a future career in
barbering, beauty or hairdressing.

35

ARTICLE CONTINUED FROM PREVIOUS PAGE

barbering
beauty
hairdressing

36

GATEWAY IS A GREAT FIRST STEP TOWARDS A CAREER IN BARBERING, BEAUTY OR HAIRDRESSING

ateway gives students the chance to decide if a

career in barbering, beauty, or hairdressing is right
for them. It gives them a taste of the industry without
the commitment of full-time employment. It also gives them
experience in a work environment, providing useful skills no
matter which career path they take.

many of the units necessary to achieve the first year of their

hairdressing apprenticeship.
Students learn customer service skills, colouring skills, product
related skills, and other entry-level salon skills. They will spend
1-2 days per week in the salon.

Students spend one to two days a week in a salon or clinic,

learning skills and completing specially designed HITO unit
standards that can be credited towards NCEA.

Hairdressing Gateway students are an asset to any salon.

They are able to perform basic tasks and assist more senior
members of staff. They are also able to become apprentices
in the same salon with ease.

HITO provides support for schools and students. HITO also

provides all resources, and organises verifiers for the unit
standards.

Hairdressing Gateway gives students a thorough introduction

to apprenticeships and the hairdressing industry through a
mixture of theory and practical units.

If you are interested in the Gateway programme, or you

would like to know more, please contact HITO. Our Gateway
Coordinator will send a Memorandum of Understanding
to your school. Once this is signed, schools will receive the
necessary resources for students and other parties along
with information about their Gateway verifier. They can then
proceed with the Gateway programme.

BARBERING
There is one Barbering Gateway programme available. As with
the Hairdressing Gateway programme, students will spend 1-2
days in the barber shop.
Barbering Gateway students will learn customer service and
communication skills, basic barbering skills such as caring for
equipment and preparing a client for a service, and fashion
skills. The programme will provide an introduction to the
barbering industry and the qualification, and allow students
to decide if a career in barbering is right for them. It can also
open doors to a barbering apprenticeship.

HAIRDRESSING
There are two Gateway Hairdressing programmes available.
Students can complete Hairdressing Year 1 and Hairdressing
Year 2. If students complete both programmes they will have

37

ARTICLE CONTINUED FROM PREVIOUS PAGE

BEAUTY
They learn how a clinic is run, how a beauty therapist works,
and how to be a successful employee in the beauty industry.
They will be able to assist with basic treatments, and they will
understand the benefits of these (and other) treatments.

Beauty Gateway is the newest of HITOs Gateway programmes

Beauty Gateway was first run in 2013. Like our other Gateway
programmes, Beauty Gateway offers students a taste of
working and training in the industry. With the introduction of
Beauty Apprenticeships in 2014, Beauty Gateway is an ideal
choice to give students experience both in the industry and as
a potential apprentice.

The units are a mix of practical and theory, giving students a

broader taste of the industry and the skills necessary to work
in it.

Beauty Gateway students spend 10 days in a beauty clinic.

They usually spend one day per week at the business. They
will achieve units and gain NCEA Level 2 credits.

Schools, students, and salons are all big supporters of Gateway.

You can read more about their experiences below:

HEAR FROM THOSE WHOVE BEEN INVOLVED

IN THE GATEWAY PROGRAMME
HEAR FROM GATEWAY STUDENTS

Doing Gateway was the best decision I ever made, Kelly says.
Gateway made me realise that hairdressing was definitely the
career for me, and it gave me confidence that I had what it took

KELLY CLARK, RODNEY WAYNE WHANGAPARAOA

to make it in the industry.

For Kelly Clark, the Gateway programme was a definite success.

From Gateway, Kelly gained an apprenticeship and a career,
eventually leading to her win of the HITO Northern Apprentice
of the Year title in 2013.

Kelly chose to do Gateway to prepare herself for a career in the

industry, and to make sure that she was making the right career
choice. By the end of the Gateway programme,

38

Kelly was sure she wanted to be a hairdresser. Luckily for her,

her Gateway placement worked out perfectly, and she was
offered an apprenticeship in that salon the following year.

give it a go if its not right you wont waste too much time
in the wrong career, and if it is youve got a great start in your
chosen industry.

Kelly found the work she had done in the Gateway programme
helped a lot in her apprenticeship. She already knew her way
around the salon, she knew how to blow-wave, shampoo, and
apply colour, and she had excellent customer service skills.
Gateway also gave Kelly some more general skills, such as
preparing a CV and handling job interviews.

HEAR FROM EMPLOYERS

JUDY WRIGHT, THE RIGHT CUT
The Right Cut salon team are staunch supporters of the
Gateway programme. And it's no wonder, considering the
tremendous benefits it has for their salon:

I would recommend the Gateway programme to anyone

interested in a career in hairdressing, Kelly says. It gives
you a hands-on taste of the industry, helps you decide if
this is the industry for you, and can even set you up with an
apprenticeship once you finish school. Gateway gives you
so many opportunities.

Having a Gateway student makes everyones day easier, says

Judy Wright, owner of The Right Cut in Palmerston North. If they
are the right person for the salon they are a valuable asset.
The Gateway programme is beneficial for the salons, students,
and schools that are involved, Judy says. Students get the
chance to experience all aspects of a work environment, and
they are also guaranteed an apprenticeship the following
year. They also get the chance to take on some paid work in
the school holidays if they so choose. Schools get to develop
an ongoing relationship with a local salon, which gives their
students a chance to experience the Gateway programme and
saves time when they need to find places for Gateway students.
And the salon? They get an extra staff member to help out
one day each week, one that, upon becoming an apprentice
the following year, already knows the basics and more about
working in the salon.

JAMES GILL, REDS HAIRDRESSING

James Gill is a first year apprentice at the award-winning salon
Reds Hairdressing in Wellington. Two years ago, James decided
to start the Gateway programme. He hasnt looked back since.
Ive always been interested in a career in hairdressing James
says. I thought Gateway would be a fantastic way to see
whether the industry was right for me.
James participated in the Gateway programme at Reds
Hairdressing, where he is now an apprentice. This worked
out fantastically from the start James had only been at
Reds for a week before he was offered a part-time job there.

Taking Gateway students on as apprentices gives you a

valuable new staff member, Judy says. Once theyve been
with us for a year as Gateway student we know they fit with
the salon, they know our culture, and they know how to
behave professionally in the salon.

I felt like part of the team from the very beginning, even
though I was only a Gateway student, James says. I was
always involved in team events, and I even got to go to Hair
Expo in Sydney with the salon.

At The Right Cut, Gateway students come in when the apprentices

are away at Off Job Training. That way, as Judy says, there is
always something to keep them busy. Their Gateway students
clean the salon, greet clients, shampoo the clients hair, and other
entry-level apprentice tasks. This is a bonus for everyone involved
it gives the salon staff support, and it means the Gateway
student is well prepared for taking on an apprenticeship.

James did both Hairdressing Year 1 and Hairdressing Year 2

Gateway. He started out performing basic tasks shampooing,
greeting customers, assisting with cleaning, and then got to
move on to more advanced work in his second year.
James found the Gateway programme hugely helpful once he
moved on to his apprenticeship. He gained an apprenticeship and
completed most of his first year apprenticeship units before even
starting his apprenticeship. He also got to know the clients in the
salon, something James says has been a huge advantage.

For Judy, one of the most important aspects of Gateway is

making sure the relationship with the school is strong. This
makes things easier for the school and the salon. The school
knows which students will suit the salon, and the salon gets
students who work well with them.

If you do Gateway and your apprenticeship at the same salon,

clients already know you and trust you, James says. If I need a
model for a training colour, for example, there are clients happy
to volunteer.

The Right Cut has developed a smooth system around Gateway,

which provides beneficial results for everyone. Judy would
recommend the Gateway programme thoroughly.

For James, Gateway was the perfect way to find out which
career was right for him. Originally, James considered studying
music at University, but Gateway gave him the opportunity to
decide that hairdressing was a good fit for him.

ENA TIPENE, ZIPPITY DO

MENS AND WOMENS BEAUTY

Id definitely recommend Gateway to other people, James

says. Ive even got my sister going into Gateway this year.
Anyone who thinks they want a career in hairdressing should

Zippity Do Mens and Womens Beauty took on a Beauty

Gateway student for 2013, and owner Ena Tipene says she
would definitely do it again.

39

ARTICLE CONTINUED FROM PREVIOUS PAGE

It was great having an extra helping hand around the salon,

Ena says. We would absolutely consider another student that
showed passion and commitment.

That is what the Gateway programme is for, says Gabrielle.

At Spectra, they aim to teach some basic hairdressing skills, but
they also aim to teach work and life skills that are applicable in
any career. They work to make the Gateway student feel like
they are part of the team, and they teach them team work,
customer service, and how to present themselves and act in
the workplace.

Ena says that having a Gateway student in the salon required

a lot of commitment and dedication. It was important to make
sure their student understood each step of her training, and
that she got the most out of her experience. But Ena says she
would take on another student.

At Spectra, every team member is committed to assisting with

the Gateway programme. The Gateway student mainly shadows
the most junior apprentice. This works out well for both of them
the Gateway student gets to work with someone who remembers
what it is like to be new (and have often done Gateway themselves), and the junior apprentice gets to feel empowered and take
on a new level of responsibility. However, other team members
also assist with training, supervising and other Gateway activities
if needed.

We put a lot of time and energy into our Gateway students,

Ena says. We want to get as much as possible out of them in
return, and we really like to see them take initiative and show
passion for the industry.
According to Ena, the Beauty Gateway programme has enormous
benefits for students who get involved.
The confidence and perspective on the industry the students
gain are a huge help to them, Ena says. They also get to
decide if they industry is right for them, and just what they
are looking for in a career in beauty.

Gabrielle also makes it clear that the student is in a work

environment, and that they are expected to treat this as they
would proper employment.
I make it clear that we are not a playground, Gabrielle says.
Some people still see hairdressing as an easy way out of
school, and I want to make it clear that it isnt.

Ena noticed huge changes in their 2013 student, particularly

when it came to her confidence. Ena felt that the challenge
of Gateway and the chance to branch out was great for their
student, and would be great for any young person. Ena also
liked the structure of the Gateway programme, saying the ten
days gave their student a chance to experience the industry
and the workforce without being committed to a career that
might not be right for her.

Gabrielle thoroughly endorses the Gateway programme. It is a

terrific opportunity for those who want to work in the industry
to get a head start, and for those who arent sure to make an
informed decision about their career path. It is also a fantastic
opportunity for salons to hire an apprentice who knows their
way around the salon and fits in with the team something
Gabrielle does regularly.

But if a Gateway student did chose a career in beauty, Ena

believes the skills learned in Gateway would be a valuable asset.
She would recommend the Gateway programme.

I would encourage a salon owner to open their doors to a young

student wanting to know what we do, Gabrielle says. Share your
dreams and vision with them. And be kind remember how scary
it was when you went into your first salon.

GABRIELLE BUNDY-COOKE, SPECTRA

Gabrielle Bundy-Cooke, owner of Spectra in Palmerston North,
is heavily involved in the Gateway programme. For the past six
years, Gabrielle has taken on at least one student, and has often
taken on two.

JAYNE REDMOND, SUGAR & SPICE BEAUTY

AND BODYCARE
For Jayne Redmond, the decision to get involved with HITO
Gateway was easy.

I look forward to having Gateway students, Gabrielle says.

Our Gateway students often become a part of the team,
and we always want them to be there.

Paige [the Gateway student] was already an employee at

Sugar & Spice, so it made sense for us to take her on as a
Gateway student, Jayne says. She was planning on moving
on to tertiary training in 2014, so doing Gateway made sense
for her.

One of the best things about Gateway, Gabrielle says, is how

the student gets to show you who they are over time. Having
them with you one day per week (and they have to be there),
means you get a clear idea of who they are and how they fit
in. It also gives the student a consistent idea of how a career
in the industry works.

The Gateway programme was beneficial for both Paige and

the salon. Paige got the opportunity to get some hands-on
experience, something Jayne says she wishes she had before
she started her training. And the salon had someone to help
out, which took the strain off the senior therapist. As a bonus,
it also got the customers more engaged they were excited
to hear what Paige was achieving.

Our Gateway students have gone on to have great success in the

industry, Gabrielle says. Weve also helped students succeed in
other ways completing the Gateway programme made one of
our students realise she wasnt ready for the workforce, and she
returned to school for another year. The Gateway programme
gave her an idea of what the workplace was like, and she was
able to make an informed decision.

For Paige, the Gateway programme was also a great head start
for her career. She learned valuable customer service skills,

40

salon hygiene practices, and other basic skills. She also got the
chance to go on a make-up course with the team, and to learn
about nail care, waxing, and tinting.

We love the practical nature of the HITO programme, where

students get real life, hands-on salon experience and training,
says Rachel. Students get a fantastic opportunity to kick-start
their career while staying at school and completing their NCEA
qualifications.

The skills learned during the Gateway programme are all

helpful in the future, says Jayne. If they pursue the career they
studied during Gateway, their previous experience will be very
helpful. However, she also says that if the student isnt in the
right business, or they arent committed, they wont get much
out of the programme.

This is an ideal situation for both the student and their school.
The practical nature of the assessments gives students who
prefer this approach the chance to gain credits in a way that
works for them. They are also able to attend their other classes,
due to salons being open on late nights and weekends a
bonus for the school and the student.

I do think some students only do it for the day off school,

says Jayne. I would only be taking on another student if they
were passionate like Paige was, not because they wanted
Wednesdays off school.

The Gateway programme is perfect for schools in other ways too.

It helps schools assist students in learning about potential careers,
and helps them to make well-informed choices about those
careers, Rachel says. Gateway is a valuable addition to the careers
department and is one of the many ways schools can support
students in their transition to training or employment.

So far, however, Sugar and Spices experience with Gateway

has been a positive one. Paige was engaged and passionate,
and worked well as part of the team. The Gateway process itself
was also easy they only had to fill out forms and complete an
interview with Paige. Jayne admits that it may have been a bit
harder with someone who didnt already work for them, but
she would take on another student regardless. She would also
recommend the programme to other salons.

One of the biggest benefits is that Gateway allows students to

test drive a career. If they enjoy their work experience, they
gain valuable skills in the industry, giving them a head-start on
their chosen career. Equally, if the industry isnt right for them
they save time and money, and can find another career that
is a better fit.

The Gateway programme helps kids make that difficult decision

on what they want to do, says Jayne. Sometimes you have to try
out an industry because it can be very different in practice than
in theory. Gateway helps students to do this.

Gateway allows students to grow within a workplace

environment and gives them the opportunity to connect
with employers and clients, says Rachel. They learn about
workplace expectations, gain recognition for their learning,
and increase their confidence in employment situations.

HEAR FROM GATEWAY CO- ORDINATORS

RACHEL BEST, AVONSIDE HIGH SCHOOL

Students also gain general employment skills, which are a

valuable asset to them and to any employer. They also gain
confidence. Many students have gone on to further study or
employment after completing the Gateway programme a
successful outcome for all involved.

Rachel Best is the Gateway Co-ordinator at Avonside High

School in Christchurch. Avonside was one of the first schools
to offer HITOs Beauty Gateway programme, and have had a
lot of success with both Hairdressing and Beauty Gateway.

INTERESTED IN GATEWAY? CONTACT AMANDA AT HITO ON (04) 499 1180 OR GATEWAY@HITO.ORG.NZ FOR MORE INFORMATION AND TO
SIGN UP TODAY.

41

sarah
succeeds at
synergy hair
Meet Sarah Smith, apprentice at Synergy Hair in Wellington,
and hear about her hairdressing success

WORK BY SARAH SMITH

42

If theres one word that comes up when people talk about Sarah Smith, it's superstar. Only a third year apprentice,
Sarah has already completed extra units, participated in a Westfield Mall photo-shoot, and made a plan to enter the
HITO Apprentice of the Year Award for 2014.

arahs passion for hair started while she was in school,

when she worked part-time at a salon in town. After a
year with them, Sarah joined the Synergy Hair team as
a Retail Assistant. Shes been with them for four years now,
and shes never looked back.

Sarah is also looking forward to getting back to Off Job Training

this year to finish off her remaining unit standards. Shes already
completed several of these units work on permanent colour,
full head foils, and cuts. This is nothing new for Sarah she also
sat her hair-up units early, too.

I worked as a part-time Retail Assistant at Synergy Hair while

at school, University, and Weltec, Sarah says. Working in the
industry and watching others in the salon inspired me to start
an apprenticeship.

I worked hard to get all these assessments finished, says

Sarah. I came in to work early to practice, and I also came in on
my day off to attend the Synergy Hair training sessions. I strive
to do the best I can in the salon and at Off Job Training.

It wont be long until Sarah graduates as a fully-fledged stylist

and that wont be the only qualification she has. Sarah also has
a Certificate in Business from Massey University, specialising
in management, marketing, and accounting. She hopes to
use these skills in the salon one day. She also studied hair and
make-up at Weltec. With these qualifications, Sarah is already
well on her way to achieving her career goals.

And her best certainly impressed - her Salon Training Manager

at Synergy Hair and her Weltec tutor have nothing but praise
for her.

My goal is to one day become a salon manager, Sarah says.

Im also interested in entering competitions, and taking part
in more photo-shoots. I recently got to work on a shoot for
Westfield Mall, which I thoroughly enjoyed. I would love to do
it again in the future.

The Salon Training Manager, Amy Smith, is also full of praise:

In only two years in the salon, Sarah has achieved so much,
Amy says. Shes gone from sweeping and making drinks to
being a full-time stylist on the floor, and shes brilliant at it. Shes
shown so much potential and put in so much hard work to get
where she is today.

Sarah has done exceptionally well (at Off Job Training) this
year, says Wanda, her tutor at Weltec. Well done Sarah, you
are an inspiration to others.

Sarah also has more immediate goals. In 2014, she plans to

enter the HITO Apprentice of the Year Award. Sarah followed
Lauras journey this year (Laura Williams, 2013 HITO Apprentice
of the Year), and was inspired by what Laura achieved.

That praise goes two ways Sarah couldnt be more grateful for
the support she has received from her training manager and tutor.
Im excited to start Off Job Training again this year, says Sarah.
Im inspired by Amy, my salon training manager, who is one of
the top creative stylists in New Zealand. She has inspired me to
work as hard as she does.

Me and the girls at work enjoy reading Forma, Headway,

and other industry magazines and getting inspired by the
stylists featured there like Laura, says Sarah.

43

ARTICLE CONTINUED FROM PREVIOUS PAGE

44

I feel so lucky to have an apprenticeship at Synergy Hair.

I love working with a team that strives for more and inspires
me. I believe this is vital, as it creates a fantastic vibe in the
salon for clients and staff.
Sarah loves her hairdressing apprenticeship. She enjoys how
busy the salon is, and getting to try different things every day
products, techniques and much more. And she appreciates the
hands-on experience, the ability to earn while she learns, and the
chance to build her client base even before she qualifies.
Working with her clients is one of Sarahs favourite parts of
hairdressing. Sarah loves working with people, whether that be
her team in the salon or her clients. Talking with clients is one
of the best parts of her job, Sarah says.
I like making clients happy, Sarah explains. I achieve this with
exceptional customer service and providing top quality services.
So whats next for Sarah? Well, shes still got plenty to achieve
her unit standards, qualifying as a stylist and shes got
plenty of plans for the future photo-shoots, competitions,
and eventually her own salon. Above all else, Sarah plans to
continue improving her skills and growing her career, steadily
working towards her goals.
I believe training is invaluable, and you never stop learning,
Sarah says. There is always more up-skilling to be done.

WORK BY
SARAH SMITH
HAIR: SARAH SMITH
PHOTOGRAPHY: MIKE SMITH
MAKE-UP: CHANEL LUTTON
MODELS/STYLISTS: CLAARTJE TEN BERG

45

BOBBY-LEE QUAIFE (LEFT) AND HELENA KEENAN (LAKE SPA RETREAT MANAGER) WORKING IN THE POLYNESIAN SPA

MAORI AND PASIFIKA IN THE INDUSTRY:

BOBBI-LEE QUAIFE AT POLYNESIAN SPA

Bobbi-Lee Quaife shares her successes in the industry, her plans for the future, and her advice for other
Maori and Pasifika trainees.

obbi-Lee Quaife was in her last year of high school when

she decided to be a beauty therapist. Since then, shes
worked hard to become a success in the industry, with
outstanding qualifications and a dream job at Polynesian Spa.
We asked Bobbi-Lee to give her advice to other trainees looking
to make their career goals happen in the beauty industry.

This course covered all areas of beauty therapy, and Bobbi

graduated well prepared to take on a job in the industry.
Bobbi got the ideal job for her, at Polynesian Spa in Rotorua. Shed
always dreamed of working there, and she finally got her chance.
I sort of harassed them into hiring me, Bobbi says. I loved the
atmosphere there, though, and I knew I wanted to work there.

When Bobbi-Lee was in her last year of high school, she was
asked what she wanted to be. Her school was sending all the
students on a careers' camp, and they had to pick something.
Bobbi-Lee wrote down beauty therapy.

It worked out Bobbi has been at Polynesian Spa since then.

She finds her career hugely rewarding, and she particularly enjoys
being able to make people relax and forget their problems.

I actually wanted something where I could get cool free stuff,

Bobbi jokes. But once I got into the industry I knew it was right for
me. I got to spend some time at Cut Above and with a trainer who
hosted New Zealands Next Top Model, which was very cool.

I love how people can come in so tense and then leave all
relaxed, Bobbi says. Some people come in and relax so much
they can tell you their story and their problems you can help
them relax on more than a physical level.

Bobbi left school and went straight into her training. She
completed a 6-month cosmetology course, and then spent
two years on a beauty therapy course.

Bobbi also loves the chance to meet many different people.

Polynesian Spa is located in Rotorua - a popular tourist destination
meaning Bobbi gets to meet people from all over the world.

46

If you love something and people can see that passion, culture doesnt matter.

It should be no surprise, then, that Bobbis plans for her future

involve further therapy work and travel. Bobbi plans to focus
more on the psychology aspect of her career in the future,
and she also plans to work overseas.

I think Maori girls often dont understand the amount of study

that goes into a career in beauty, Bobbi says. There were a
few Maori girls in my training class, but they all dropped out at
the end of the first year.

I love to learn, says Bobbi. I want to branch out and be

challenged some more.

However, Bobbi says Maori and Pasifika trainees shouldnt

be put off. Although it is hard work, it pays off all the Maori
people Bobbi knows in the beauty industry are extremely
successful. For those who are interested, Bobbi has some advice:

Bobbis career has been successful, and she has faced no

challenges as a Maori woman in the industry. She says she
has found the beauty industry to be welcoming.

Be serious about the industry, and understand how hard youll

have to work, Bobbi says. Dont do it if you want something
fun and quick.

I think if people face challenges in the industry theyre often

personal challenges, says Bobbi. If you love something and
people can see that passion, culture doesnt matter.

But follow your heart if you love the industry, youll make it,
Bobbi goes on to say. Stay determined and follow your passion.
Youll get there in the end.

That said, Bobbi admits that, out of all the staff at Polynesian
Spa, there are only three Pasifika employees. She is the only
Maori employee. Her training class at CIDESCO also featured
very few Maori and Pasifika students.

47

TRAINING IN THE SALON

USING TECHNOLOGY AT THE CUTTING EDGE

TECHNOLOGY IN THE SALON:

THE CUTTING EDGE HAIR STUDIO IN NEW PLYMOUTH

The Cutting Edge Hair Studio chat to us about why they love technology in the salon.

he Cutting Edge is a perfect name in more ways than

one for this New Plymouth salon. From Smart phones to
Social Media, this salon is highly engaged with the latest
technology, using it to train their staff, promote their business,
and provide top customer service. We spoke with Brenda
Ardern about how they use technology and why they think
all salons should engage with technology in their businesses.

[Using technology] is quick, easy, and fun, says Brenda.

We are up-to-date with trends off the catwalk, and can connect
with clients and visual media at the touch of a button. It's the
future, and its changing all the time.
Making the decision to implement a variety of technology in
the salon was easy, says Brenda. They needed the technology
to run the salon, and so they invested in it. Brenda also felt that
it was a logical progression she already had an iPhone, for
example, so the move to an iPad was the ideal next step.

Technology has really helped the way we do things in the

salon, says Brenda. From computerised booking systems to
the way we record client histories, we use a lot of technology.
And it's all at our fingertips if we want to embrace it.

Technology is naturally occurring in all environments these

days, says Brenda. Upgrading our technology was logical.
I also wanted to be able to run the Redken Style Station App,
which we use every day in the salon for both staff and clients.

And embrace it they do. The Cutting Edge employ various

forms of technology, from Facebook to the Redken Style App
to a high quality coffee machine. And its all designed to make
sure the business is the best it can be. According to Brenda,
using technology in the salon makes running the business
much easier, and it also makes the clients much happier.
Their computer system can remind clients of their appointments,
keep a record of purchases, and allow anyone to run the till or
close up shop at the end of the day. Staff can also keep track
of their goals and performance for the week.

Clients and staff love it. The iPad is a particular favourite

with both groups, says Brenda. It gives clients and staff an
easy way to access images of looks, meaning there is less
miscommunication around what a client wants. It also gives
them access to the latest fashion looks whenever they need
them (Instagram is a terrific resource for this). Both groups
also love the chance to compare the before and after results.

48

All this technology is here to make our

lives easier. As a business owner I have
no idea how I coped before."

THE CUTTING EDGE SALON

The look on the clients face is priceless when they see the
difference, Brenda says. And having a before and after look
book of real hair on real clients at the touch of a button is
an invaluable resource.

Technology has been used by our product companies to

develop up to date productswith hair integrity at the fore,
says Brenda. The tools designed for the salon have given
us and the clients the means to achieve the hair theyve
always wanted.

Technology is also a fantastic way to keep everything and

everyone connected. The clients can like the salon on
Facebook or follow them on Twitter, and they can also get
the latest info via email or the website.

Brenda says the switch to using more technology was

completely smooth. Theyve had no issues integrating
technology into the salon, and it only makes their lives easier.
They staff say theyve had no issues using technology, so
either theyre very tech savvy or the training has been great,
Brenda says. Its all easy when you know how to use it.

The boss can also keep her finger on the pulse when shes
away from the shop by using her iPhone. That way, if theres
anything urgent, she can deal with it immediately.

All this technology is here to make our lives easier, Brenda

explains. As a business owner I have no idea how I coped
before.

Technology is also used in other ways in the salon. Product

companies use it to develop up-to-date products, and the
companies that provide tools use the latest technology
to develop them. For The Cutting Edge, having the latest
developments in the salon is important.

By embracing technology we keep our salons constantly

evolving as we move into the future.

HAS TECHNOLOGY CHANGED THE WAY YOUR SALON RUNS? DO YOU USE TECHNOLOGY IN NEW AND INTERESTING WAYS?
THEN GIVE US A CALL ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ AND YOUR SALON COULD BE PROFILED IN FORMA.

49

advancing
your career with
advanced cutting
Hear about the benefits of Advanced Cutting from a recent
graduate, Leanne van der Sluis-Rose, a tutor at MIT

ADVANCED CUTTING WORK BY LEANNE VAN DER SLUIS-ROSE. PHOTO: MIKE EZERNIEKS AT NEEKSIE PHOTOGRAPHY MODEL: NICKI

50

My name is Leanne Van der Sluis-Rose, Senior Lecturer at Manukau Institute of Technology, and I have just completed
the Advanced Cutting qualification with HITO. Yahoo!

hat a journey it has been. I decided to enrol on the

Advanced Cutting because, as a Level 5 qualification,
it's the next step up from the National Certificate
in Hairdressing (Level 4). I have done platform work for
companies as well as photography, but until recently I had
nothing on paper to prove it. So I set out to complete Advanced
Cutting, although I had no idea what to expect.

extraordinarily patient model. A word of advice - make sure you

have backup for everything. In hindsight, a video camera would
have worked better (than the iPad). Having a hand-held camera
would have also been easier, as we could have moved around
the model more.
I would totally recommend doing this course. It was such a
great challenge, and it really takes you out of your comfort
zone. It is definitely an experience to remember.

The first challenge was putting together a themed portfolio,

and the first step was deciding on which direction to take.
I chose 60s type styles with elegant yet obscure lines in the
styles, bringing the past into the future. I wanted stylish, elegant,
bold lines with an infusion of colour.

Things to be aware of:

Have your models picked early in case anyone lets you down
Your makeup artist and photographer are immensely
important in portraying your final theme/trend

Explaining the cuts (in the portfolio) right down to the last
detail certainly made you think. We normally show and tell in
hairdressing and tutoring, but writing about it is not so easy.
Explaining a photograph, especially when it's not the style
you usually work in, can be especially challenging.

Plan! Plan! Plan! And make sure to set time limits, as there is
a lot of work involved
Dont forget to introduce yourself at the beginning of the
platform performance, as your audience might know you but
your assessor might not

The photography part of the course was heaps of fun, and the
best bit was getting to work closely with my students. I used
my students as models, which was an enjoyable experience
for everyone. One of my students had completed a makeup
course, which helped with creating the looks to go with
the theme/trends I had chosen. Overall, everyone, both my
students and others that were involved, were extremely helpful.
The photographer knew all the right angles for the models to
pose in, and he knew how best to bring my ideas into reality.
Completing this part of the course means I can pass on plenty
of tips to our students for the in-house competitions, which
certainly makes it easier for them.

The web site that HITO have set up is very easy to follow, and
the discussion board was hugely helpful. Once I had completed
each step and sent it in for marking the turnaround was
exceptionally quick, so you knew within the week where you
stood. Well done.
My next goal is to complete the Advanced Colouring course
(once it becomes available). I hope to improve my skills even
further with this course. Ive also been doing Management
papers in the Bachelor of Business degree over the last couple
of years. This has helped me a lot with behaviour in the class
environment and in my career as a tutor.

Once Id settled into it, the platform presentation didnt bother

me at all. We did have to stop and start a few times due to
the iPad running out of memory, so it was lucky that I had an

Learning is addictive. I love it as it opens new avenues and points

of view. I look forward to learning even more in the future.

SEE FOLLOWING PAGES FOR MORE OF LEANNE'S ADVANCED CUTTING WORK.

INTERESTED IN ADVANCED CUTTING? CONTACT HITO TODAY ON (04) 499 1180 OR AMA@HITO.ORG.NZ, OR CHECK OUT THE HITO WEBSITE
FOR MORE INFORMATION AND APPLICATION FORMS.

51

ARTICLE CONTINUED FROM PREVIOUS PAGE

MODEL: REBECCA

MODEL: SIOBHAN

advanced cutting

WORK BY
LEANNE VAN DER
SLUIS-ROSE
PHOTOGRAPHY: MIKE EZERNIEKS AT NEEKSIE PHOTOGRAPHY

MODEL: NICKI

52

National Certificate in Hairdressing

Stand out from the rest

Do you want to...
Increase & extend your cutting skills?
Take your work to the next level?
Gain platform presentation experience?
Create an amazing portfolio?

Improve your competing skills?

Profile you and your salon?
Get recognised for advanced skills?
Impress clients?

This programme will help you form your ideas about future fashion trends, create style guides to
use when developing portfolio work and demonstrate your ideas to colleagues. By the end, you will
have developed your oral presentation, research, critical analysis and portfolio skills to the next level.

6 Month Programme
Online learning
$750 to sign-up

You can download an application form from www.hito.org.nz

or email the programme coordinator at ama@hito.org.nz

Real skills. Real support. Real career.

TRAIN WITH RODNEY WAYNE:

ANDREA GETS YOU QUALIFIED

We chat with Andrea Tolmie, trainer at Rodney Wayne

Newmarket and Downtown, about her training successes.

I want to have the same level of training success as I had in the

UK (where several trainees went on to own their own salons).

f youre looking for a well-trained stylist, look no further than

Rodney Waynes Newmarket and Downtown salons. From
brand new apprentices to experienced stylists looking to
further their careers, every employee at these salons is involved
in training. And much of this is down to Andrea Tolmie, trainer
at these two salons.

To make sure her trainees achieve this level of success, Andrea

has a fully developed training programme set up in her salons.
Once a week, trainees bring models into the salon. They work
on the particular skill they need to achieve, and then at the end
of the session they fill out a written report. They discuss with
Andrea what theyve achieved and what they still need to work
on. Her stylists also have quarterly goals, both financial and
career related, to help them grow their careers. As members
of the Rodney Wayne Group, they have access to a variety of
training programmes offered directly through their head office.

Andrea has been a qualified hairdresser for two decades. In that

time, Andrea has travelled the world, working in various salons
and passing her expertise on to hairdressers across the globe.
Shes also gained a lot of experience in the industry, putting
her in great stead as a trainer upon her return to New Zealand.
Andreas travels and experience mean shes always had some
involvement in training, but it was her time in Scotland that first
put her officially into the role of trainer. Her employers there were
so impressed with her training in New Zealand they wanted her
to pass her knowledge on to their staff. Andrea built a successful
career as a trainer in the UK, seeing several trainees go on to
run their own salons.

Andrea is a particularly big supporter of apprenticeships.

She has been known to recommend the apprenticeship
pathway to girls enquiring about a career in hairdressing.
Apprenticeships are a great way to get the salon and customer
experience necessary for a career in the industry, Andrea says.
An introductory full-time course can be great for teaching basic
skills, but those who do longer full-time courses often dont have
the customer service skills.

Being able to share what I knew made me realise the

importance of training, Andrea says. It was so rewarding
seeing my trainees succeed and love their jobs, and to know
that Id helped them progress in their careers.

But those are skills that she can teach them, Andrea says.
If there is anything that she finds particularly challenging,
it's seeing a trainee of hers not reach their goals.

After her successful career in the UK, Andrea decided to return

to New Zealand. Shes only been back in the country for five
years, but Andrea has already built a successful training culture in
Rodney Wayne Newmarket and Downtown. So far, one person is
fully qualified, several are due to qualify this year, and even more
are working towards extra qualifications on top of their National
Certificate.

Ive had trainees leave the salon for various reasons, and theyve
often gone on to work elsewhere, Andrea says. Some of them
havent been able to stay committed to their goals, and have
dropped out of the industry. It's so sad to see this happen.
But Andrea has some training advice to hopefully stop this
from happening. Make sure to explain things to your trainees,
Andrea says. Dont just tell them the answer they might be
good at following instructions, but they need to be able to think
for themselves too.

If you spend a long time on a career, you should have

something to give recognition of your competence, Andrea
says. A qualification holds value it's something you can take
with you anywhere, to show that youve passed a certain set
of criteria and can truly call yourself a stylist.

Andrea has a lot of experience, both as a trainer and a trainee.

She could provide lists of advice on all areas of training. Despite
all that, Andreas top piece of advice is simple: Keep a sense of
humour, Andrea says.

Andreas long-term goal in New Zealand is to have everyone in

her salons have a qualification. She also plans to continue her
own training, progressing to the next step in her career along
with her trainees and co-workers.

Andrea is firmly focused on the future. She would eventually like

to develop a trainee enough that they can take on her role, as well
as progressing herself and her trainees on to the next step in their
careers. I want to progress my trainees to the next step and make
sure to reward them when they get there, Andrea says. Above all
else, the most important thing is to keep focused on the big goals.

I only hire people who want to further their careers, and who
have goals and ambition, says Andrea. Ive had plenty of
success in New Zealand so far (one of Andreas trainees, for
example, is now a member of the Rodney Wayne artistic team).

54

BLUE CACTUS DIAMOND OF THE YEAR:

CUISLE STANTON

Cuisle Stanton, Blue Cactus Diamond of the Year two years running, shares her career successes
and her ambitions for the future.

or Cuisle Stanton, hairdressing success has been fourteen

years in the making. Cuisle was twelve years old when she
went into a salon for highlights. She loved the way they
turned out, and since then shes been hooked on hairdressing.

The Blue Cactus Diamond of the Year Award is granted to the

Blue Cactus employee who shows the strongest commitment
to their clients and the team, and the most growth. They have
to show consistency in these areas throughout the year.

Cuisle left school and went into a full-time hairdressing course.

As part of that course, Cuisle had to do work experience at a local
salon. Blue Cactus was recommended to her, so she applied to
work with them. Shes been there ever since.

The Diamond of the Year Award is selected by management

at Blue Cactus. Cuisle first won this award in 2012, and she says
she didnt expect it at all.
I just had no idea I was going to win, Cuisle says. It was a
total surprise.

I love the dynamic team we have at Blue Cactus, Cuisle says.

The opportunities to try different things have also been great.

For Cuisle, the Blue Cactus Diamond of the Year Award looks
to be one of many successes in her career. Cuisle has plans for
her future, and hopes to be on track to achieve many of her
career goals within the next few years.

Cuisle has experienced a variety of different things. Shes been

a Kerastase specialist, completed a LOreal Colour Degree,
worked alongside Pureology, and worked at New Zealand
Fashion Week. It's the thing she likes best about hairdressing,
in fact that she gets to try things she might not otherwise
get to do.

For now, Cuisle wants to focus more on her fashion work. She
plans to build a fashion portfolio and learn more about that side
of the industry. Eventually, however, Cuisle has much bigger plans.

No day is the same, says Cuisle. I always have to up skill,

and Im continuously inspired and challenged by colleagues
and other great hairdressers.

In a few years I hope to be teaching in Thailand, Cuisle says.

There are schools there that offer training in hairdressing
(and other industries) to women who work in the sex industry.
This training gives them the chance to get out of that career
and build a better life for themselves.

This commitment to upskilling has led to some exciting career

successes for Cuisle. She counts among her top successes
coming second in her pre-apprentice hair-up in 2006, coming
second in Urban Day Style in 2009, getting excellent results
in her LOreal Colour Degree, and going to Hair Expo. And, of
course, theres the Blue Cactus Diamond of the Year Award,
which Cuisle has won twice.

From highlights to Diamond of the Year, Cuisles hairdressing

journey has been a successful one. No doubt she will continue
to achieve exciting things in the future, and continue to embody
those things that made her Blue Cactus Diamond of the Year
(two years in a row).

55

AUCKLAND CITY COUNCIL BRING IN NEW

REGULATIONS FOR THE BEAUTY INDUSTRY
An update on the new regulations for beauty therapists in Auckland.

56

Auckland Council has adopted a new health and hygiene bylaw and code of practice that will affect the beauty industry.

The essential elements for informed consent are:

s of July 2014, beauty clinics and nail salons will have

to be officially licensed by the Auckland City Council.
The purpose of this license is to ensure that beauty
clinics and nail salons are safe for members of the community.
Because all salons and clinics will have to gain this license,
now is a good time review your processes to ensure they
meet best practice. You should also make sure everyone in
the salon knows what is expected of them.

That it is voluntarily given by the customer

It is based on full provision of information on risks to
the customer
It is given by a customer who has the capacity to consent
Also: Appropriate aftercare instructions should be given to the
customer, and the therapist should check that they understand
these instructions.

All staff are required to be part of the health and hygiene

processes within a salon. As a team, your salon should review
current health and hygiene management processes within
the each of the beauty services. You should use both the
council recommendations and the beauty association code
of practice to determine whether these practices need
updating. You can find this information on the Auckland City
Council and New Zealand Association of Registered Beauty
Therapists Inc. websites.

Gaining informed consent is a vital process under the new

regulations, and cannot be overlooked.
Another key requirement under the new regulations is that
all staff must be qualified. That means that all staff in your
business must have a qualification in their area of expertise.
If you are unsure whether your qualification is suitable, you
should get in touch with HITO. If you are not qualified at all,
you will need to start working towards your qualification.

One area you should focus on in particular is consultation.

This should be a vital part of all services, and every operator
should be responsible for providing a full consultation. This
is because the Auckland city council has stipulated that any
customer undergoing a specified service must give informed
consent before that service is performed.

HITO is aiming to make this as easy as possible with our QbyE

process. QbyE (Qualification by Experience) is a process by
which you can qualify based on the experience you have in
the industry. The time it takes to qualify is based on how much
experience you have and how much time you can put towards
the process.

The Auckland council has noted: When providing services,

beauty therapists (including nail technicians) must have a
conversation with the customer before commencing any
treatment. They must be aware of what the process will be
and you, the operator, must be aware of any potential risk
to their [the clients] health.

Once you apply a HITO Assessor will interview you about your
experience. Based on the outcome of that interview, you will
have to complete certain tasks before you can be granted your
qualification. Once youve completed all necessary tasks within
the qualification, HITO will be able to issue you your certificate.

THIS PROCESS IS DESIGNED TO BE AS EASY AS A QUICK AS POSSIBLE. TO FIND OUT MORE ABOUT QBYE, OR TO GET STARTED ON YOUR
QUALIFICATION TODAY, CONTACT HITO ON (04) 499 1180 OR AMA@HITO.ORG.NZ.
TO FIND OUT MORE ABOUT THE NEW REGULATIONS, VISIT THE AUCKLAND CITY COUNCIL WEBSITE OR NEW ZEALAND ASSOCIATION
OF REGISTERED BEAUTY THERAPISTS INC. WEBSITE.

57

get qualified
in beauty therapy
Margaret Walsh discusses the benefits of getting
qualified in beauty therapy, and how the review
of beauty qualifications can help.

58

Once the Targeted Review of Qualifications (TRoQ) is complete, new beauty qualifications
will be available to the industry. Margaret Walsh, key industry figure and member of the
Beauty TRoQ, discussed with Forma magazine the importance of the new qualifications
for the industry.

for Beauty. Tania Berryman (HITO Beauty Development and

Moderation) and Judy West (President of the NZ Association
of Registered Beauty Therapists) invited Margaret to join the
TRoQ, knowing she would enjoy the challenge and wish to be
part of advancing education in New Zealand.

hen it comes to beauty qualifications, Margaret Walsh

has been a key figure for some time. First gaining
a degree in education from Waikato University,
Margaret went on to qualify as a beauty therapist and open a
successful beauty and hairdressing business, Face and Body
in Titirangi.

My passion is education, says Margaret. In my opinion, if one

is not learning then they are not living.

Face and Body have a strong focus on quality and qualifications.

Each employee undergoes intensive and extensive training.
This training is on-going, as trends in the industry are constantly
changing. Every staff member must complete two units of higher
learning for every year they are at Face and Body.

Margaret believes the constant reassessment of qualifications

is essential. Qualifications must be relevant to the industry and
current with global trends this is a must-do in education,
says Margaret.

I employ based on skill-base and attitude, Margaret says.

The staff are bathed in a work culture of education and career
advancement. The clients are grateful that they have motivated,
trained professional staff to care for them.

The new qualifications are still undergoing the review process.

They need to be further formatted by the Beauty TroQ
Governance and Working Groups, surveyed by the industry,
and then approved by NZQA.

Margaret also has personal experience with creating qualifications

for the beauty industry. Shortly after graduating from Joyce Blok
Beauty Therapy School (three weeks after graduation, in fact),
Margaret was approached by Joyce Blok herself.

Once the new qualifications are approved by NZQA, Margaret

intends to employ based on them in her own business.
Our business is a value-based business, and education is the
cornerstone of our prolonged success in the market, says
Margaret. The new qualifications will be embraced and valued
by providers and employers in the marketplace.

I was summoned by Joyce Blok herself, and I was in such

an anxious state as I drove to her home, Margaret recounts.
Margaret, she said in her accent you have to write the
syllabus for the school because it is only in my head what
if something happens to me?

Margaret also hopes to see these qualifications help the industry

as a whole.

Joyce was aware of Margarets experience in education, and

she knew Margaret would be able to complete such a task.

All industries need structures around learning and achievement.

These benefit the graduate by increasing their self-esteem as they
achieve each milestone, and it makes the employee-employer
relationship transparent and meaningful.

After working on the syllabus, Margaret was asked to create

two National Exams one for Facial Therapy and one for Body
Therapy. The feedback from the industry was positive, Margaret
recalls at last they had a national benchmark. Margaret
continued working on this project until such tasks were
absorbed by NZQA in the 1990s.

I hope to see qualifications blend with industry needs and for

the industry to be guided by value-drive educational standards,
Margaret says. I hope to see outstanding postgraduate training
develop so that graduates in the marketplace continue to buzz
with a zeal for learning.

I personally like benchmarks, Margaret says. I like to see that

a student has both their International and National certification
because it allows them a future of global travel and skill
application wherever they live.

Margaret hopes to advance quality in the industry through her

business coaching firm, Margaret Walsh Consulting, through
Face and Body, and through further involvement in the review
and development of qualifications.

It should be no surprise, then, that Margaret was invited to

become part of the Targeted Review of Qualifications (TRoQ)

THE NEW BEAUTY QUALIFICATIONS ARE IN THE PROCESS OF BEING APPROVED BY NZQA.
VISIT BEAUTYTROQ.COM FOR MORE INFORMATION.

59

TOM MURPHY

COULD YOUR BUSINESS BE BUSIER?

By Tom Murphy, CEO of Kitomba Salon Software.

Reduce the time

between visits:

Annual revenue
increases by:

Every five weeks to

four weeks

25%

hether you have a love or a hate relationship with

numbers, understanding your key revenue drivers
can be the difference between success and failure
as a business owner and business-minded stylist or therapist.

THE REVENUE EQUATION:

Every six weeks to five weeks

20%

Number of clients visiting X average amount spent per visit

= prosperity for your business and your staff.

Every seven weeks to

six weeks

17%

Before spending extra time, energy and money trying to

convince new clients to give you a chance, remember that
there are countless opportunities sitting in your salon chair
every day. Sitting there you have opportunities to grow an
existing clients value and to gain new clients through referrals
(word of mouth).

Increase the time

between visits:

Annual revenue falls by:

Every five weeks to six weeks

17%

Every six weeks to

seven weeks

14%

Every seven weeks to

eight weeks

13%

One of the simplest metrics to look at to increase the number

of clients who walk through your door each week, month
and year is your visit rate and the impact this has on your
bottom line.

HOW THIS IMPACTS YOUR REVENUE:

The regularity of your client visit rate has a huge impact on
how busy your appointment book looks overall. Just a small
improvement will make a substantial impact on the success
of your business.

YOUR VISIT RATE:

The average number of times per year a client returns for
an appointment (you can see this number on your Kitomba
business summary report).

60

IDEAS ON HOW TO INCREASE YOUR CLIENT

VISIT RATE:

salon or spa should shoot for. Lets say you decide youd
like your clients to see you, on average, every seven weeks.
Open your appointment book to seven weeks ago from
today and look at all the clients on that page. How many
have come back or rebooked? Hopefully all of them! But
if not, setting up an automated email or text message
reminder to your clients that havent come in for a while
is a gentle way to remind them to book. At Kitomba, we
consistently see these simple reminders significantly
improve our customers average salon visit rate.

Rebooking and reminders

Most clients want and appreciate your professional advice
on how soon to return for a haircut, colour, facial or wax. Dont
be afraid of starting the rebooking discussion at the very
start of the consultation process once the client is paying
for their appointment, theyre already mentally out the door
and less likely to rebook. There are a range of techniques for
approaching the rebooking question, so its worth seeking
the advice of a business coach if this is something your salon
struggles with. Based on the Benchmark data we collect, the
average industry rebooking rate sits at around 40% - give
or take. The top rebookers will have a rebooking rate of
anything upwards of 70%. Many clients can shy away from
rebooking simply because theyre worried they might forget
the appointment, so its worth mentioning that you send out
appointment reminders: If this isnt a service your salon offers,
it should be!

Online Booking
More than 50% of all online bookings via Kitomba happen
outside business hours. The benefit of setting up an online
booking system in your salon is that youre still generating
new and repeat business, even when your doors are closed.
Your clients will love the convenience. A good online booking
system should be dynamically linked with your appointment
book, so that clients are only able to request times that are
still available. This reduces any back and forth between you
and your client and avoids the potential for disappointment.

Identify your 5-star clients

Measure it!

Identify your best clients and biggest spenders. That way

you can direct lower value clients towards booking during
off-peak times and your 5-star clients to your prime-time
spots. This simple practice alone keeps your top clients
happy and has a greater impact on client visit rates and
salon profitability overall. Youre focusing on the visit rate
that counts that of your top spenders.

Find out which members of your team achieve the best

revisit rates and get them to share ideas on how they do it.
Keep what works, and lose what doesnt. Its been said that
the definition of insanity is doing the same thing over and
over and expecting different results. There are a multitude
of things that you can do to increase your client visit rate,
but the most important thing to do is to continuously try
new things and measure, measure, measure.

Vouchers and Loyalty

Setting an expiry date on gift vouchers and loyalty points
is a great prompt to get clients coming back regularly.
Automatic follow-ups
Once you are familiar with your average client visit rate,
youll start to have an idea of the golden visit rate your

TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALANDS NUMBER ONE SALON AND SPA
SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.

61

national certificate in

business

Level 3

62

SUCCESSFUL BUSINESSES NEED QUALIFIED PEOPLE

Do you want to run a successful business? Do you want to avoid the common pitfalls that many small businesses
have encountered? Then HITOs new business qualification is for you.

e have teamed up with the Open Polytechnic to

offer the National Certificate in Business (Level 3),
the perfect programme for anyone who wants to
become a successful business person, trainer or manager in
barbering, beauty, hairdressing and beyond.

to help bring your dreams of owning and running an effective

business to life.

HOW IT WORKS
The National Certificate in Business (Level 3) is done through
the Open Polytechnic. It has been specifically designed to be
delivered by distance learning, which means that you can fit the
study around your life. You will have access to tutors and other
trainees doing the same course.

This qualification begins the learning journey to improve your

understanding of how to run a business. Communication is a
central focus of the programme. You will look at how to make
sure your communication is right and will get you the best
results. It also deals with the critical decisions that need to
be made in the areas of finance, location and ownership.

WHAT ARE THE BENEFITS?

Improve your communication style in your personal and
business life.

People who complete this programme will be able to choose an

effective communication style that suits them and the people
they deal with to make the business run smoothly. They will also
be able to examine the best options for setting up a business
and ensuring its long term future.

Gain a better understanding of what makes a small

business tick.
Grow stronger relationships with your employees and clients.

Along with the required communication component, you can

choose one of two strands:

Build and maintain a positive working environment to help

your business run smoothly.

1. TEAMS AND LEADERSHIP

Build your confidence in being understood fully.

In this strand, you will examine the concepts of teams and

leadership in the workplace. You'll do activities that are designed to
help you integrate leadership theory and practices into your daily
personal and working life.

MORE DETAILS
The programme of study costs $995 (incl. GST) and you need
to complete the 42 credits over a period of no greater than
8 months. If you are already a qualified hairdresser or have
had a recent period of study, you may already have some
of those credits.

2. SMALL BUSINESS
In this strand, you will examine the concepts of setting up a small
business, identify opportunities and manage the financial aspects

FOR MORE INFORMATION OR TO SIGN UP FOR THIS EXCITING NEW PROGRAMME, TALK TO YOUR HITO SALES AND LIAISON MANAGER
OR DOWNLOAD AN APPLICATION FORM FROM THE HITO WEBSITE.

63

DAVID PATTEN

FROM YOUR LEGAL ADVISOR:

IMPLIED EMPLOYMENT AGREEMENT TERMS

David Patten, LLB:BA; MBS; FAMINZ, gives advice on legal matters.
THE EMPLOYMENT AGREEMENT TERMS FOR
EMPLOYEES ARE ESSENTIALLY IN THREE PARTS:

Another very important implied term is that of the duty of

fidelity. This duty is owed by every employee to their employer.
It requires on the part of the employee loyal and faithful service.
It can require a duty to answer the employer truthfully when
asked questions about the employers business. It may also, in
certain circumstances, require an employee to take positive
steps to ensure that the employer is not kept in the dark on
matters that concern the employer business.

Those terms that are found in the written employment

agreement;
The provisions relating to employment found in the many
statutes governing employment relationships e.g. the Human
Rights Act, Health and Safety in Employment Act
Implied terms these are unwritten terms, based on
past decisions of, for example, the NZ Employment Court,
which place obligations on the parties to the employment
relationship

As was said in a 1998 English judgement:

The employee must act in good faith; he must not profit out of
his trust; he must not place himself in a position where his duty
and his interest may conflict; he may not act for his own benefit
or the benefit of a third party without the informed consent of his
employer. [LORD WOOLF IN ATTORNEY-GENERAL V BLAKE [1998] 2 WLR 805]

It is this third category that I wish to discuss in this article.

One of the most important implied terms in any employment
agreement is the concept of mutual trust and confidence.
This implied term essentially means that both the employer
and the employee shall behave in such a way as to not undermine
the employment relationship. An extension of this term is the
statutory provision found in the Employment Relations Act
relating to good faith. This states that parties to the relationship
must not mislead or deceive one another. They must also
be active and constructive in establishing and maintaining a
productive employment relationship in which the parties are
responsive and communicative with each other. (I commented on
good faith obligations in my last contribution to Forma magazine).

It is clear, therefore that the duty of fidelity requires the

employee to have regard to the interests of the employer.
So how does this duty operate in practice? A recent decision
of the NZ Employment Relations Authority, while not directly
addressing this matter, perhaps provides an illustration, from
a factual perspective, of the concept working in practice.
The employer owned a beauty salon providing both beauty
and hairdressing services. One day in June 2012 a salon
employee turned on the salon computer to update the salon
Facebook page. In doing this she found the Facebook page

64

of another employee open. The salon employee became

concerned as some of the entries on the employees Facebook
page related to the salon and its clients. It appeared that the
employee was treating salon clients at her home. The salon
employee reported her concerns to the salon owner.

it has involved other persons, not necessarily being family

members. In my view, there is a clear distinction between family
members being serviced at home by the salon employee and
non-family members receiving the same or similar services.
Both types of client could be considered contrary to the
interests of the salon owner. Servicing the latter group, however,
is a lot more serious, and unless permission has been given
by the salon owner could constitute serious misconduct and
therefore result in the employee being dismissed from their
employment.

In arranging to meet with the employee, the employer noticed

(and took photographs) of some beauty products seen by
her in the employees open handbag. The employer formed
the view (incorrectly as it turned out) that these products
were salon products that the employee had taken without
permission.

Until next time

So what the employer was confronted with was the possibility

of an employee servicing salon clients from home and further,
the same employee having in her possession salon products
that the employee had not accounted for. In terms of the
duty of fidelity both of these actions, if proven, would not be
in the interests of the employer. Neither would the actions
be considered those of a loyal and trustworthy employee.
Either or both would be considered, by most salon owners,
as constituting serious misconduct which, if proven, could
lead to the termination of the employees employment.

PS: As I was preparing this article for publication the

Government announced that from 1 April 2014 the minimum
wage rates paid to trainees will rise.
The new trainee rates will be as follows:
$11.40 an hour; $91.20 per 8-hour day; $456.00 per
40-hour week.
The new minimum adult wage will be:
$14.25 an hour; $114 per 8-hour day; $570 per 40-hour week

In the context of the duty of fidelity, I have been contacted by

salon owners over the years (fortunately not frequently) who
suspect that a staff member is carrying out work from home.
On occasion, this has involved salon clients; in other instances

The increase in the hourly rate for trainees represents

80% of the adult minimum wage.
David Patten, LLB:BA; MBS; FAMINZ

65

COULD YOUR SALON DO WITH A DETOX?

Malcolm Gibbons, Business Coach and Mentor, gives expert advice to the industry.

freshen up. We know there is a definite need to purge our system

of the sapping toxins and bugs that plague us when we dont look
after ourselves and diet as well as we should.

was talking with a new client the other day when she asked
me whether anyone else was saying their Salon was feeling a
bit wintery. When she explained what that meant I identified
it as in need of a freshen up, both decor wise and system wise.
As I was reading an article on detoxing your body recently, this
stood out to me, although not as you might expect.

So heres the point. If we need to do a detox of our bodies

regularly (and we should) then we should do the same for
our businesses.

It struck me that our bodies can be paralleled to our businesses

or, if you like, the other way around.

I challenge you to ask yourself is does my business need a

detox? Could it do with a new diet and shape? Maybe it just
needs a minor clean up or a major clean out?

When was the last time you detoxed your business? Have you
ever thought to flush out the toxins naturally and safely from
your salon? What about doing a detox of your management
style and systems? Could your salon spending go on a diet?
Are you spending your profit on the right things for your
business and you? Do you need that new pair of shoes or
boots, or could the money go to getting the outside of your
salon water blasted and freshened up with a lick of paint?

I would argue that all businesses could benefit from a check-up

and a detox of sorts. From being maybe a little stale, bloated
and weary to the unfit, sludgy and almost needing some form
of hospitalisation to nurse it back to full health. A little dramatic
I know, but think about your business. On a scale of one to ten
where would you rate it for healthiness? One meaning get me
to the hospital quick, and ten being it could run two marathons
in a row because it's very healthy and at the top of its game?

We can all probably relate to our bodies being a bit sludgy, slow
and downright tired - a feeling we as business owners know only
too well. The staleness of the same old day in day out settles in,
and we need a good long holiday to recharge the batteries and

If youre having troubles establishing an accurate rating for

your salon, try measuring it against these four areas:

66

1. CLIENT CARE SYSTEMS

2. TEAM

3. FINANCIALS

4. MARKETING

Do you know the lifetime

value of your client? This is
where you calculate how
much each client is worth to
you over the time they are a
client (average 3 years). Do
you have a standardised easy
to use system for looking after
these clients to keep them
returning regularly? If you dont
have anything standardised
for looking after your clients, a
detox or refresher is in order.

Are you happy with your

team? Do they love coming
to work each day? Are they
always motivated to learn
more and grow your business
all the time? What about how
they treat their clients? Are
you happy with their client
care standards? Could your
team do with a detox too? It
may surprise you to know that
the way your team behaves
and displays their attitude is
a reflection of how you as the
owner and leader behaves
and displays your attitude.

Are you in control of and

managing your financials
efficiently, or do you hope and
pray that there is some money
left at the end of the week?
This area tends to be the most
neglected and in definite need
of a detox in many salons.
A detox includes understanding
the fundamentals of your
P&L (Profit and Loss report)
or as it is now known your
Statement of Financial
Position. Many salons also
need to pay attention to their
Key Performance Indicators
and measurements of results
against targets set. You should
also know which services are
your most profitable services
and how to manage your
pricing structure. Taking
care of cash flow and your
profitability are all important
tasks for the modern-day salon
owner. It just takes systems
and a basic understanding
of where you are financially
in your business for you to
project where you want to be.

Do you advertise? What about

newspaper, radio, Yellow
Pages? Possibly fliers, posters
outside the salon, newsletters
etc. If so, do you measure the
results of these? Many salons
think that marketing is about
putting advertisements in the
local paper or sending a photocopied newsletter to their
client database. They spend
good hard-earned money on
advertising without measuring
the success or failure of
the promotion. Detox your
marketing, plan for results and
test the market and measure
everything so you know what
works for you and what doesnt.

Many owners are waiting

and hoping that their team
will change, and many team
members are hoping and
waiting for the owner to
change. Take a look at how
you view and do things, do
a detox and make the first
move to change, and watch
your team transform into the
people you genuinely want to
work with.

There you have a good start on

detoxing your salon. You decide
what sort of detox you need:
is it a quick simple clean-out,
or do you need a full detox
programme?
I bet if you take a long look at
what you do as a whole, there
will be areas that could and
should be improved. Dont just
take it all on yourself: get the
team involved and make it a
fun day of brainstorming where
and how you could improve.
Youll all have a new lease on
your working life and your
clients will love you for it.

MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS:
"MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC
OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS".

SO WHAT ARE YOU WAITING FOR? GET STARTED TODAY! VISIT WWW.SHOCKCONSULT.CO.NZ TO LEARN HOW TO GET MORE PROFIT WITH
LESS WORK.

67

BUILD A REPUTATION FOR

EXCELLENT CUSTOMER SERVICE
You may have a talented team of stylists, a beautiful salon and the latest products and equipment,
but if your customer service isnt up to scratch then you wont hold on to your clients for long.

Communication

ecause barbering, beauty and hairdressing have the

primary purpose of performing a service that will make
the client want to come back, client service is more than
just a nifty idea; its essential.

Clear communication with clients is vital to outstanding

customer service. Make sure you disclose everything
your client needs to know so they can make an informed
decision about your services. Remember, communication
is not all about what you have to say. It is also essential to
actively listen to your clients. When you actively listen to
someone, you give feedback to show that you have heard
and understood what was said. This involves repeating a
summary of information back to the speaker. When you
listen actively you show understanding and empathy, so
the client knows they are being heard and taken care of.
This is relevant when doing an initial consultation, and if
you have to deal with complaints.

Excellent customer service is what truly makes the difference

between someone visiting your business once, and them
becoming a loyal client. Not only that, but if your client feels valued
they will tell their friends, helping you gain more clients through
the power of word of mouth advertising. In a digital age where
good and bad service is reported worldwide within seconds, the
quality of your service is more important than ever.
So how can you ensure your customer service is up to scratch?
Here are six key areas to consider when it comes to delivering
service to your clients:

68

 Anticipate your clients needs or wants

Know when to admit you made a mistake

Take the time to get to know your clients (what they like,
their lifestyles and personalities) and you will be able to
recommend services that are tailored to them as individuals.
If you can anticipate your clients needs before they know
themselves, this will earn you an excellent reputation.

If youve done something wrong, a sincere apology will go

a long way! Sometimes this is all the client needs to hear
to diffuse a difficult situation. Remember, the customer is
always right!

Make your service unique and personal

A personal touch takes your customer service from good
to excellent. If your client feels like a VIP then they will
keep coming back, but if they feel they are just another
person in your busy day then they will take their business
elsewhere. One way you can make your service personal
is by remembering your clients name and details about
their life, such as their childrens names or where they work.
Make a note of these things so you can ask after them next
time. A personal touch makes your client feel valued and
respected.

Under promise and over deliver

Never tell a client youre going to do something unless youre
sure that you will be able to fulfill the request. It's better
to exceed their expectations than to leave them feeling
disappointed with the service.
Use words your client wants to hear
When it comes to customer service, theres no denying the
power of choosing the right words. Think positive and use
words like yes, of course and straight away - this will
help your client feel that their every need is being attended
to. Stay away from swear words and negative language,
and never speak badly of your workplace, employer or
colleagues in front of a client.

MANAGING AN ISSUE
Even when youre delivering the best customer service possible, there will still be times when issues arise.
01

LISTEN
Firstly, listen to the
client. They need
to believe that they
are being heard,
so let them tell you
what the problem is
without interrupting
or getting defensive.
When they are
finished, thank
them for telling you
about the problem
- you cant solve
something that you
dont know about!
Make sure you
apologise, even
if it wasnt your
responsibility as this
will go a long way in
diffusing a difficult
situation. You can
apologise without
accepting blame. It
is also a good idea
to take the client
somewhere quiet to
talk that way, no
one overhears the
conversation who
shouldnt overhear it.

02 CLARIFY

03 TALK

ABOUT
THE CHOICES
TOGETHER

THE ISSUE

Check that you have

understood what the
client has said and
ask questions if you
need to. Repeating
the main points back
to the client shows
that you have been
actively listening.

LISTEN

Give the client

various alternatives
to choose from. This
puts some power
into their hands and
helps take the heat
out of the situation.
Your client will feel
valued if you make
an effort to include
them in the decision
making process.

CLARIFY
THE ISSUE

04 AGREE

ON
A SOLUTION

05 FOLLOW

Check that you

and the client both
understand the
agreement and how
it will be carried
out. Make sure you
outline any time
constraints, costs or
actions that need to
happen. End with a
summary and agree
upon the outcome.

TALK
ABOUT THE
CHOICES
TOGETHER

THROUGH AND
CHECK CLIENT
SATISFACTION

After coming up
with a solution you
need to make sure
the client is satisfied
with it. If they arent,
you will need to find
another solution that
they can be happy
with. If the client has
to leave before the
solution is carried
out, call them and
follow it up. They will
recognise that you
care enough to do
so.

AGREE
ON A
SOLUTION

FOLLOW
THROUGH &
CHECK CLIENT
SATISFACTION

see your
work in
print
BRITTANY EARL
Chocolate Blonde Hair in Taupo

MODEL: MADDISON JOHNS

MODEL: ALANA BOEKHOUT

Name: Brittany Earl

WHO INSPIRES YOU IN YOUR HAIRDRESSING

CAREER, AND WHY DO THEY INSPIRE YOU?

Your Salon: Chocolate Blonde Hair

Some of the leading stylists in New Zealand who have taken

their careers overseas, like Mana Dave, Natasha Boustridge
and all the other amazing stylists. They choose not to just do
hairdressing but to do amazing things with all opportunities
and share their knowledge and experience with others.

Name of model/s: Maddison Johns, Alana Boekhout

Name of photographer: Rissa Photography
(Larissa Drysdale)
WHY DID YOU DECIDE TO DO A HAIRDRESSING
APPRENTICESHIP?

WHAT WAS THIS PHOTOGRAPHIC WORK FOR?

It was mainly for our salon promotion. It was also to experience
a photoshoot and learn what to do and what not to do for
future photoshoots.

I decided to do an apprenticeship because I have a passion

for hair and I wanted a hands on learning experience. Being
in a salon is the best way to do that. I also enjoy gaining true
inspiration from other stylists and being able to be around
people everyday.

WHAT WAS YOUR INSPIRATION?

There was a lot of inspiration online, but mainly big hair! A lot of
photos were collected and I took little tips from each to create
the look I was aiming for.

WHATS YOUR FAVOURITE PART OF BEING AN

APPRENTICE?
Being able to help everyone out and also learning different tips
from each stylist. As an apprentice you are able to do bits and
pieces of everything!

HOW DID YOU ACHIEVE THIS LOOK?

I basically tightly curled the whole head. Each curl was pinned up
and once the head was finished I pulled out all the pins and back
combed each curl to create the big messy but structured hair!

WHATS YOUR FAVOURITE PART OF DOING

FASHION OR PHOTOGRAPHIC WORK?

WHAT PRODUCTS DID YOU USE?

You get to be super creative and try out things that you may
not be able to do on a daily basis. You get to capture an idea
you have in your head into a real life image.

A volumising mousse dried into the hair then a strong hold

heat protectant spray which also creates texture. I then used a
strong hairspray to hold the style that was still flexible to work
with. They were all Redken 5th Ave products.

WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR

YOUR CAREER IN HAIRDRESSING?

SPECIAL THANKS TO:

I would love to travel and experience different cultures of

hairdresssing and be able to learn new things everywhere I go.
I am inspired by so many amazing stylists - if I could inspire just
one person I would feel accomplished.

Thank you to all the girls at Chocolate Blonde, the Director

Stefanie Gray for the opportunity, Rissa Photography for the
amazing photos, and Maddy and Alana for being awesome
models!

71

THE LOREAL HAIRDRESSING INDUSTRY REPORT

LOreal reports on the state of the hairdressing industry in New Zealand.

the Briscoes Group or Hallensteins Glassons make in the same

time period.

he inaugural LOreal Hairdressing Industry Report was

released in February 2014. It provided insight into the scale
and economic power of the industry in New Zealand.

Hairdressing businesses that are thriving are ones that meet

customer demands and drive customer loyalty. Customers
respond well to this once they develop a sense of loyalty to
a stylist or business, they want to stay with them.

The report is the result of months of industry surveying and

research. Overall, the report shows growth in the hairdressing
industry there are more apprentices, and clients are spending
more each appointment.

The key to maintaining this loyalty is exceptional customer

service, as well as a great result, according to some of the
stylists surveyed by the report.

According to the report, there are 8000 hairdressers and 1200

apprentices employed in New Zealand. This number appears to
be growing, with the number of people gaining a hairdressing
qualification increasing by 17% in 2013.

LOreal invested significant time and money into this report.

According to Gary Marshall, LOreal compiled the report to
highlight the current success of the industry and to provide
insights to promote that success into the future. They believe
the report will deliver great value to the industry.

It's a career that offers travel, the ability to start your own
business and lifelong learning, says Gary Marshall, Products
Division General Manager for LOreal NZ. But it's also fiercely
competitive because of low-entry costs and the rivalry in
securing and retaining customers.

The success of the business of hairdressing in New Zealand

has long been underestimated. We were eager to highlight
how the industry is faring in our high tech world and to gain
competitive and intelligent insights that will help define the
future, says Marshall. The investment of this review by LOreal
Professional Products is driven by our belief that it delivers
value to everyone in the industry and is part of the leadership
role we play.

The number of visits per woman has reduced slightly, but the
overall industry revenue is stable because of increased spend,
Marshall says. Almost 30 per cent of New Zealand women now
rank hair as their top day-to-day beauty priority. It's a necessity,
not just a luxury.
Clients are now spending an average of $161 each visit. Although
they now visit salons less often, this increased spending means
the hairdressing industry is in excellent health. The turnover for
the hairdressing industry is $0.6 billion a year more than either

This is a wide-ranging and holistic view of our industry, and we

believe it provides valuable insights into hairdressings contribution
to the New Zealand way of life and the road ahead.

THE FULL LOREAL HAIRDRESSING INDUSTRY REPORT IS AVAILABLE ON THE LOREAL WEBSITE: WWW.LOREALPROFESSIONAL.CO.NZ.

72

Great salon support staff

can get qualified too

National Certificate in

Salon Support
Telephone enquiries, stock-taking, customer service, salon maintenance, stylist support.
These are just some of the everyday tasks that a dedicated salon support employee can do to free up
valuable time and let you focus on being productive and profitable.
This 1 year programme of study brings your salon support employee up to speed and gets them on the
path to being qualified for only $150 (employee fee) and HITOs standard employer fee of $435 (half price
if you are an association member).
Want to set a higher standard in your business? Call your nearest HITO office now.
Auckland Office:
Wellington Office:
Christchurch Office:

(09) 579 4844

(04) 499 5150
(03) 338 5376

EMPLOYERS:

Get involved in
WorldSkills 2014
WorldSkills Regional Competitions are coming soon
and you should get involved.

74

Images courtesy of WorldSkills International

What is WorldSkills?
WorldSkills is an international competition held every two years, designed to showcase talent in skills-based industries. Any apprentice
or qualified person aged 22 or under can be involved in the international competition, and any apprentice (no matter their age) or
qualified person under 22 can be involved in the regional competitions.
The WorldSkills Regional Competitions are held every year. On the day of the competition, competitors take part in three different
modules - Ladies Creative Cut and Colour, Mens Fashion Cut and Colour, and Creative Hair by Night Conversion using mannequin
heads to create the looks. All mannequin heads are provided on the day.
Competitors can then go on to compete in the National Competition, and even in the International Competition, which will be held in
Brazil in 2015.
Regional Competitions for 2014 will be held in: Wellington and Dunedin 5 May 2014 Auckland and Christchurch 12 May 2014

Why should your salon get involved?

WorldSkills requires commitment, perseverance, and hard work from competitors and trainers alike. Competitors need the full support
of their salon. But the rewards are well worth it for the competitors, their colleagues, and the salon they work in.
WorldSkills can:
Get your whole salon involved in training opportunities. WorldSkills requires plenty of in-salon practice, and there are also
opportunities to attend training sessions led by award-winning hairdressers.
Creates a strong team environment where everyone supports the competitor and gets involved in the process
Give your employees skills they can pass on to their colleagues, giving everyone in the salon a chance to benefit
Make your competitors more confident, better organised, and much more productive in the salon
Provide publicity for your salon and get your community involved (in fundraising, training, etc.)
Provide an opportunity for extra training and growth for your staff
Gives the competitor an exciting challenge and new goals to achieve

Hear from other employers whove been involved in WorldSkills.

Anne Millar, Headquarters Remuera

One of my apprentices, a Year One apprentice who had only been cutting for six weeks, took part in
WorldSkills. She gained a huge amount of confidence, developed her blow waving/cutting skills, and
improved her timing and her ability to take responsibility for achieving her goals.
WorldSkills is a fantastic opportunity for the apprentice. The skills required to attempt WorldSkills
create interest and excitement for them, and the exposure they get to other top stylists (during
training) is worth more than money can buy.
Apprentices will need commitment to training and hours of practice. Its not for the faint hearted,
but for the serious and dedicated. They need to be patient and prepared, and learn from their mistakes.
I believe WorldSkills is a very exciting competition for young people developing skills not just in
hairdressing and admire anyone that takes part.

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ARTICLE CONTINUED FROM PREVIOUS PAGE

Grant Bettjeman, Bettjemans

Getting involved in WorldSkills has massive benefits for the salon and the apprentice. The skills
demanded are a real stretch for any apprentice, and in my experience the challenge is just what
our apprentices need. The apprentices who take up the challenge of WorldSkills are always light
years ahead of the others in terms of development.
The energy and training opportunities always involve the whole salon. We are building a team
that have had some experience in WorldSkills, and they are extremely keen to pass on what they
have learnt.
My advice to salons wanting to get involved is to buy the WorldSkills Training Book and DVD.
That tool is what set us in motion. Also, there are hairdressers all over the country that are
excellent trainers and are always tremendously generous in giving their time to help.

Cathy Davys, VIVO Wakefield Street

The employer benefits immensely by the apprentice being engaged in WorldSkills. In my
experience it enhances the speed at which apprentices earn a profit in the salon, their confidence
increases, they understand a systematic approach to tasks and are very aware of time frames.
All this adds up to increased productivity in the salon.
WorldSkills builds a terrifically sound skill base for apprentices. Their salon work improves, their
cutting has more structure, their blow waves last longer, their colour work becomes more
thoughtfully placed, and their clientele grows.
I would not have the opportunities I have had in my career if it wasnt for my time representing
New Zealand around the world. Competing internationally has given me a true appreciation of
our craft and an ongoing love for this industry. My ongoing learning and education has helped
me build a large client base that enjoys perfection in their cuts, colour, and styling.
If youre going to enter WorldSkills, make sure to research, plan, and start practicing early.
Ask for advice and be prepared to go for it. All work is completed on a mannequin, so there
are no excuses. And finally, keep in mind that WorldSkills is fun.

Leslie Treadaway, Abstraxt Hair Design

To have a staff member that wants to better their skills can only be a bonus to any employer and
their business. WorldSkills not only encouraged our apprentice to learn new skills but the salon as
a whole were learning and sharing their skills to help with this challenge. Even the clients wanted
to help.
Our salon shared workloads and helped with training in and out of work hours. Our involvement
also went further as we joined with another salon to raise money to send Cait to Germany (Cait
Woodcock, International WorldSkills representative 2013). Our apprentice also went to Germany.
He learned a lot, and he was able to share it all with others when he got back. The trip and the
fundraising also provided great marketing opportunities for our salon.
Our apprentices confidence grew so much, and his relationship with staff and clients grew over
this time. He was able to step up to a new position in the salon.
Everyones a winner with WorldSkills. The employer gets a better trained employee, salon morale
grows with the sharing of skills, it gives a younger stylist a purpose and the chance to travel
the world, it puts the salon out there and gets your client involved, and everyone gets to take
advantage of the advanced skills WorldSkills provides.

FOR MORE INFORMATION ON WORLDSKILLS, PLEASE CALL KELLY ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.
TO APPLY FOR WORLDSKILLS, PLEASE FILL OUT AND RETURN THE APPLICATION FORM.

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CHANGES TO APPRENTICESHIPS:
NEW ZEALAND APPRENTICESHIPS

An update on the changes to apprenticeships in New Zealand in 2014.

rom January 1st 2014, all apprentices in New Zealand

will be signed on under the New Zealand Apprenticeship
scheme. This scheme is designed to provide support to
all apprentices regardless of age.
New Zealand Apprenticeships will take over from the former
Modern Apprenticeship scheme. All apprentices that signed on
up before 1 January 2014 will still be trained under the Modern
Apprenticeship scheme. This programme will be phased out
over the next four years, at which point all current apprentices
will be New Zealand Apprentices.
The New Zealand Apprenticeship scheme is designed to provide
support to apprentices of all ages. They will provide an entry point
into employment in an industry, support theoretical and practical
learning, and make sure all apprentices meet the requirements to
work in their industry.
To qualify for the New Zealand Apprenticeship scheme,
apprentices must:
Be employed in the occupation for which they are training
Be supported by a training plan agreed on by the employer,
the training organisation (HITO), and the apprentice
Must gain at least a Level 4 qualification that includes 120
credits or more. This currently applies to the HITO National

Certificate in Hairdressing (Professional Stylist). It will also

apply to HITO's Beauty Apprenticeship.
HITOs focus will be on improving and maintaining quality in the
industry, and on supporting trainees. They will continue to set
the standards for training in the industry and organise training
for apprentices.
The governments goal in developing this programme is to
establish a premier vocational pathway which clearly establishes
a career path, meets industry needs, and is supported by a strong
theoretical component.
All New Zealand Apprentices in Hairdressing and Beauty will
receive a high level of support from HITO. Each apprentice will
receive four visits each year from their HITO Regional Manager,
as well as regular communications from HITO.
Support is also still available in the form of the Apprenticeship
Reboot subsidy. This is available to any New Zealand Apprentices
who signed up after 1 January 2014. Conditions do apply.
After an apprentice has been training for three months, both
the apprentice and their employer are eligible to receive a
$1000 subsidy from the Tertiary Education Commission. If you
meet the criteria, HITO will send you the application forms. You
will need to fill these out correctly and return them to HITO to
receive payment.

TO FIND OUT MORE ABOUT NEW ZEALAND APPRENTICESHIPS OR THE APPRENTICESHIP REBOOT SUBSIDY, PLEASE VISIT
WWW.TEC.GOVT.NZ. YOU CAN ALSO CONTACT HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS INC

REGIONAL COMPETITION
DATES 2014

URGENT
NOTICE
JOIN
NZARH
NOW.
Why?
Exciting opportunity
only for members

What?

CANTERBURY / WESTLAND

22nd June 2014

AUCKLAND

29th June 2014

NELSON/MARLBOROUGH

6th July 2014

with best cover

WAIKATO

13th July 2014

When?

TARANAKI

13th July 2014

MANAWATU

20th July 2014

March 2014

SOUTHLAND

20th July 2014

OTAGO

27th July 2014

With?

HAWKES BAY

27th July 2014

WANGANUI

2nd August 2014

SOUTH CANTERBURY

3rd August 2014

WELLINGTON

10th August 2014

BAY OF PLENTY

17th August 2014

NORTHLAND

24th August 2014

78

Corporate private
medical insurance

Product Launch

Partners The
Insurance Brokers
Limited

79

WELCOME LARNI
Our new Registration Administrator

ITO would like to give a big warm welcome to Larni

Lasola, the newest member of the HITO National
Office team. Larni joined the team at the beginning
of February, and we are very excited to have her at HITO.

LARNI LASOLA

Larni grew up in the Philippines before moving to New Zealand

five years ago. She now lives in the Wairarapa, and says she is
enjoying the quiet of the countryside.
Larni comes from a background in administration, having
worked in various administration roles since moving to
New Zealand. Her original training is in nursing, but Larni
decided that wasnt for her, pursuing her current career instead.
Her experience leaves her well-prepared to take on the role of
Registration Administrator.
YOU CAN CONTACT LARNI ABOUT CERTIFICATES, MEMBERSHIP,
ASSESSMENT RESULTS, AND IPSN AT HITO NATIONAL OFFICE ON
(04) 499 1180 OR REGISTRATION@HITO.ORG.NZ. HER KEY ROLE
IS LOOKING AFTER THE DATA FOR ALL APPRENTICES.

Larni looks forward to facing the challenges of her role, and

learning more about HITO. She hopes to develop her career here.
Welcome, Larni we look forward to working with you at HITO.

80

contact
NATIONAL OFFICE
PO Box 11 764
Wellington 6142
Phone (04) 499 1180

NORTHERN
Phone (09) 579 4844
Mobile (027) 470 0169

AUCKLAND
Phone (09) 579 4844
Mobile (027) 443 2401

MIDLAND
Phone (09) 579 4844
Mobile (027) 480 6550

MID-CENTRAL
Phone (04) 499 5150
Mobile (027) 470 0170

CENTRAL
Phone (04) 499 5150
Mobile (027) 445 5758

NORTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 483 2405

SOUTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 470 0171

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www.hito.org.nz