Professional Documents
Culture Documents
m sure that many of you would agree with me when I say that
the last few months have flown by. It has been a busy time at
HITO with many new apprentices beginning their training and
lots of exciting events taking place.
ERICA CUMMING,
HITO CEO
It has now been over four months since our Apprentice of the
Year Regional Winners came together for the first HITO Boot
Camp. The girls took so much from Boot Camp and it has been
great to see each of them actively pursuing their goals now that
theyre back in their home towns and workplaces. We caught up
with them recently and found out what they have been up to and
whats coming up next check out the article later in this issue.
Speaking of Apprentice of the Year, were well into planning for the
2014 Industry Awards. I can now announce that the Awards will
take place on 9 November in Wellington. Mark your calendars; its
going to be another amazing event. If you think you could be one
of our winners this year then get to work on your application.
Until next time.
COVER IMAGE
HAIR: JULIEANNE HARTSHORNE
MAKE-UP ARTIST: SARAH ABELEN
PHOTOGRAPHY: MANDY BRADFORD
MODEL: BRODIE ROBERTS
REBECCA BRENT
MODEL: KATE ZHIDKOVA
PHOTOGRAPHER: LOUISE HATTON
LORAL COLOUR
TROPHY 2014
WORK BY SUPREME AWARD WINNER, REBECCA BRENT
01
LORAL COLOUR
TROPHY 2014
In February 2014 industry gathered to award the LOral Colour Trophy.
02
The LOral Colour Trophy is an international competition held every two years. Now in its 20th year, the 2014 Colour Trophy
showcased colour work from talented hairdressers all across New Zealand.
The LOral Colour Trophy aims to deliver looks that are fashion
forward but also wearable for everyday women. The entries
should showcase that everyday Kiwis can look fabulous and
fashion forward and that a look like this is achievable in their
local salon.
03
REBECCA
BRENT
MODEL: KATE ZHIDKOVA
PHOTOGRAPHER: LOUISE HATTON
SUPREME
AWARD
WINNER
04
Rebecca Brent, owner and Director of Wellingtons Willis York Salon, was thrilled to receive the top honour at the
LOral Colour Trophy Awards. As winner of the prestigious Supreme Award, she was named New Zealand Hairdresser
of the Year 2013/14.
Its a very humbling feeling to be recognised for your work in front
of hairdressers, a lot of them people I really look up to, she says.
You have one shot at it and I went into the competition with a
really clear vision in my head.
Chosen from seven other Supreme Award finalists, Rebeccas
look impressed the judges with her technique, colour execution
and beautiful result.
05
VALERIA
LENSKAIA
MODEL: DEBBY ESPERSON
PHOTOGRAPHER: IAIN SMITH
STYLIST: JANE MOW
YOUNG
COLOURIST
AWARD
06
We spoke with Valeria Lenskaia, winner of the LOral Colour Trophy Young Colourist Award,
about her win and her career ambitions.
Just go for it you get to try new things, and you never know
where you might get with it. Its great to get out of your comfort
zone and do things you dont do in the salon. And you can use
anything you learn back in the salon, which makes work more
exciting."
Valeria had to set up her photo shoot, design the concept, and
submit a photographic entry for her category. Her entry had to
have beautiful hair, demonstrate a superb attention grabbing
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BLAZE
SALON
MODEL: NICOLA HOGARTH
PHOTOGRAPHER: IAIN SMITH
STYLIST: JANE MOW
SALON OF THE
YEAR AWARD
AND HEADWAY
MAGAZINE AWARD
08
There's an amazing synergy that happens when creative people come together to create
Aucklands BLAZE salon was a top winner at this years LOral Colour Trophy Awards, taking out both the Salon of the Year
Award and the Headway Magazine Award.
For the BLAZE team, the creative process started with finding
the model. The winning look developed from there. Mana says
finding the model is always his first step as its about creating
a look that will suit her.
Next on the BLAZE agenda was Sydney Hair Expo. BLAZE were
involved in a seminar in the Look & Learn theatre featuring
New Zealand stylists. They were part of the Industry team on
the main stage.
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SARA
CARSWELL
MODEL: CHEVY MCGORAM
PHOTOGRAPHER: JESSICA SIM
STYLIST: JANE MOW
MENS IMAGE
AWARD
10
I always knew that I was a hairdresser. I was doing girls hair for their school ball
years before I started hairdressing. It's in my blood."
Talented Auckland stylist Sara Carswell was honoured to receive the Mens Image Award at the LOral Colour Trophy
Awards. The award showcased the best in mens colour and style and rewards leading edge vision in male hairstyling.
It was an amazing feeling to win the award. It's something I
have wanted to achieve since I started hairdressing, she says.
For Sara, just being named as a finalist and being part of the
show on the night was a great achievement; she didnt expect
to take out the top prize as well.
I always knew that I was a hairdresser. I was doing girls hair for
their school ball years before I started hairdressing. It's in my
blood, she says.
Part of Saras prize for winning the award was a trip for two to
Sydney to attend Hair Expo 2014.
I have been to Hair Expo once before; it's a cool event. It was
exciting to check out what's in store this year and have a bit of
a shopping spree in Sydney
Sara has been working at BLAZE for five years now; the best
five years of my life
Back in the salon, Saras clients have been excited to hear about
her win.
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NATASHA
DAWSON
MODEL: ANNA VAN KOOTEN
PHOTOGRAPHER: STEVEN CHEE
STYLIST: MARINA DIDOVICH
SUNDAY STYLE
MAGAZINE AWARD
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The media attention and boost for your career is so worth all the hard work
you have to put in.
Natasha Dawson won the Sunday Magazine Style Award at the LOral Colour Trophy Awards. The Sunday Magazine Style
Award is a special award. Its presented to one person in any category that created a fashion forward shot that Sunday
Magazine readers will be inspired by.
WHAT IS BALAYAGE?
BALAYAGE IS A FRENCH COLOURING TECHNIQUE THAT WAS DEVELOPED IN THE 1970S. ITS A FREEHAND TECHNIQUE WHERE THE
COLOUR IS APPLIED BY HAND RATHER THAN USING THE TRADITIONAL FOILING OR CAP HIGHLIGHTING TECHNIQUES. BALAYAGE CAN
BE USED IN EVEN THE SHORTEST PIXIE CROP, HOWEVER THE BEST RESULTS IS IN HAIR BELOW THE SHOULDERS.
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14
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SCENARIO D
SCENARIO B
SCENARIO C
Tracey says that she wants a fee for each time the
photograph is used.
John has a hair care company. John visits the website of Garys
salon and sees the image of Marys hairstyle. John wants to use
the image to advertise his latest shampoo range. John, seeing
the copyright notice on Garys website, contacts Gary regarding
use of the photograph. After some discussion, Gary licenses
John to use the photograph. Gary and John sign a written
agreement that permits John to use Garys image on Johns
website for 6 months, in return for John paying licence fees to
Gary for this use.
IF YOU NEED A MODEL RELEASE FORM, HITO HAS ONE AVAILABLE FOR DOWNLOAD FROM THE HITO WEBSITE.
PLEASE NOTE THAT HITO ARE NOT RESPONSIBLE FOR ANY ISSUES CAUSED BY OTHERS THROUGH THE USE OF THIS FORM.
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Qualified?
Just qualified?
Have experience?
HITO is now offering international recognition in Hairdressing, Beauty Therapy and Nail Technology.
If you or your staff have a relevant national certificate in hairdressing or beauty and have at least
one years experience as a senior operator, you can now have your skills and experience recognised
in Australia, Canada, Hong Kong and Japan.
Reasons to apply:
Personal development
A new and exciting opportunity for you and your qualified staff
Promote your business as employing staff that have internationally recognised qualifications
Pride of place
Take advantage of this opportunity to have your national qualification recognised on the world
stage. It will open doors to a career abroad while still being acknowledged within New Zealand for
local and international clients.
www.hito.org.nz/qualifications/international
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APPRENTICE
BOOT CAMP
UPDATE
COURTNEY
JACKSON
RENEE
EDGARTON
LAURA
WILLIAMS
KELLY
CLARK
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NADINE
GRATTON
NICOLE
CLARK
AMANDA
PUGH
In February HITOs seven Regional Apprentice of the Year winners headed to Boot Camp. The jam-packed two day event left
the group feeling inspired, confident and motivated to move forward in their careers. It has now been over four months
since Boot Camp and the seven women who attended have been doing some exciting things. We caught up with them to
find out what their highlights from the past few months have been and whats coming up next.
KELLY CLARK
Rodney Wayne
Whangaparaoa
Bring it on
LAURA WILLIAMS
Jan Waite Hairdressing
Auckland
Auckland Regional Winner
& 2013 Apprentice of the Year
The last few months have been choc-ablock for Laura and she has had some
exciting opportunities, including an
interview by One News.
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AMANDA PUGH
Hair Affair
Putaruru
COURTNEY JACKSON
Be Ba Bo Hair Studio
New Plymouth
RENEE EDGARTON
Promises Hair Design
Upper Hutt
Central
Regional Winner
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NADINE GRATTON
Ursula Harris Hair Design
Nelson
NICOLE CLARK
DOr
Arrowtown
Northern South
Regional Winner
Southern South
Regional Winner
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APPRENTICE
PERSPECTIVES
MORGAN COLLINS
RENEE EDGARTON
UELLA WATSON
In April, HITO invited apprentices from the Wellington region to the HITO Apprentice Forum.
We asked them to tell us what they liked about apprenticeships and what challenges theyd faced.
FINDING AN APPRENTICESHIP
Uella, unlike the other two, came from a full-time course. She is
now an apprentice at Just Teasing Hairdressing, but she says it
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signed off too easily, but that they were the ones who would
lose out because they didnt have the practice necessary to
learn the skill properly.
Of course, Morgan admits that training in a salon can also have its
challenges. As the most junior staff member at her salon, Morgan
spends a lot of her working hours completing her junior work
tasks, rather than training. She says she sometimes feels a little
behind compared to others in her off job training class.
Erica described how in the past apprentices could sit their units
in any order. That meant they would end up with units missing
which they never wanted to go back and complete, leaving them
with an incomplete qualification in the end. So the system was
changed to assist learners in completing their qualifications.
Uella says she prefers her apprenticeship, but that she didnt
know enough about her options to choose an apprenticeship
from the beginning. After finishing school, Uella was looking
for a course to do. Originally she applied for a make-up course
but wasnt accepted. The school recommended that Uella do
hairdressing instead.
IN-SALON TRAINING
Training in the salon is very different, all three apprentices
agree. Renee, Uella, and Morgans salons all have different
training schedules and approaches. For Morgan, training
happens on a Monday. This is an extra day on top of the days
they work in the salon. Yvonne Jenkinson, HITO Tutor of Year
runner-up from 2013, also travels down from Napier to provide
training occasionally.
COLLECTION OF EVIDENCE
The next topic of conversation was Collection of Evidence (COEs).
The apprentices had a few questions about COE, and so Erica
Cumming, HITO CEO, shared some background about COE.
Erica explained the purpose of COEs was to allow the
apprentice to repeat a task many times. Then that task is
easily completed when the assessment takes place. Morgan
mentioned that shed experienced some people getting units
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getting an apprenticeship
If youre creative, have a keen interest in hair and fashion, and want a career that pays while you
have a great social life, then becoming a qualified hairdresser or barber could be perfect for you.
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A career in the hair industry has great prospects and can take you around the world. Once you are qualified there are so many
opportunities available:
Hairdressing anywhere in the world
There are so many opportunities available with hairdressing if youre passionate and
open to learning all the time. NIKITA BARKER, 2008 APPRENTICE OF THE YEAR REGIONAL WINNER
QUALITIES NEEDED
A genuine interest in hair and a desire to help make people feel good about themselves is a great
place to start.
Its also good to have an eye for detail, a keen interest in fashion and a flair for the creative. Being
sociable and outgoing helps too, as you will be meeting and interacting with lots of different people every
day. Honesty, reliability, punctuality, a good work ethic and good presentation are also really important.
Education wise you will need at least three years secondary and/or tertiary education. A good level of
mathematics, art, English and communication skills are also important.
GETTING STARTED
Here at HITO we think the best way to start a hair career is to find an apprenticeship. As an apprentice you can work in a real salon or
barbershop rather than a classroom, learn on the job, and earn a wage from day one.
If this sounds like you then read on for more information about how to land a job as an apprentice and get started in this exciting and
rewarding industry.
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GET A JOB
Being an apprentice means becoming a paid employee, so you need to apply, go through an interview process and be offered the job.
If youre on the job hunt, here are some options you can try:
01
02
03
04
05
Approach local
salons in your area
to work for no pay
for a short time, or
just after school or
on weekends.
If you did/are
currently doing
Gateway, ask your
Gateway salon if
they are looking for
an apprentice.
I think the best way to get into an apprenticeship is to put yourself out there, be keen
and ready to learn and just keep door-knocking salons. If youre still at school then
do Gateway, or possibly get an after school job or part time work in a salon and get
yourself in that way. CAMERON AITKEN-BOYLE, QUALIFIED STYLIST
WRITING A GOOD CV
When youre applying for jobs you will need an up-to-date and attention grabbing CV to hand out.
Your CV is designed to sell you to your prospective employer so it needs to have the X-Factor! Outline
the things you are good at and all the fantastic things you have achieved in your previous work, at school
and in your personal life.
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Your CV is the one place you can boast about yourself without sounding like a show off. There are certain qualities that employers are
looking for in a new apprentice, so make sure you show how you display these qualities on your CV.
Some examples are:
Eager and
willing to learn
Good
communicator
Outgoing
personality
Interested
in fashion
QUALITIES
EMPLOYERS
WANT
Creative
and
artistic
Good
listener
Wellpresented
Quick
learner
Hard worker
REMEMBER
Salons wont expect
you to have had lots of
experience. If you have
some, include it in your
CV. E.g. if you have done
the Gateway Programme
or helped with hair and
makeup in your school
production.
Make sure your CV is up to date and get a friend to edit it for you; a poorly written CV
full of spelling errors can knock you out before you even get an interview.
NADINE GRATTON, 2013 APPRENTICE OF THE YEAR REGIONAL WINNER.
DONT GIVE UP
If you dont get offered an interview at the first salon you walk into, dont be discouraged. When 2013
Apprentice of the Year Regional Winner Renee Edgarton was on the hunt for her apprenticeship she
handed out 19 CVs and only heard back from one salon. Looking back, Renee has some tips on how
she would go about looking for an apprenticeship if she had to do it all over again:
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Walk into salons with your CV, dont just send the CV via post or email.
Be confident in yourself and show them what you have to offer.
Dress appropriately.
Be punctual.
Be open and honest.
Be passionate.
Don't let location put you off (if you really want it, travel the distance).
But most of all don't give up... it will happen
A salon owner told us this story of how persistence can pay off:
I have an interesting story about a girl I have just hired. She has applied five times to work for me. The first
three were a no, the fourth she brought her CV, dressed smartly, smiled and I thought wow, shes got some
persistence. She is now a HITO apprentice, a pleasure to teach, she loves the salon, has fitted in so well, and is
eager to learn. She told me she has learned more in one month with us than she did during one year of full-time
training at a polytechnic.
HOW DO I PREPARE FOR AN INTERVIEW?
So you have got an interview at a salon youd love to work for, well done! Now its time to prepare.
Preparation is the key to a successful interview. Do your research beforehand so you know a bit about the salon: what have they
achieved, what is their vision for the future? The more clued up you are, the better!
Below are some important things to take into account on the day of your interview:
DIRECTIONS: Make sure you know how to get to the salon for your interview.
TIMING:
Make sure you arrive on time. A good tip is to make sure that you arrive at least 15 minutes before your interview. If you
arrive late your potential employer may already suspect you have problems with time-keeping, which is not a good first
impression to make.
IMPRESSIONS: As well as arriving early, consider carefully what clothes you will wear for your interview. Remember, first impressions last.
A salon owner told us this story which clearly shows what not to do in an interview:
We once had someone that came for a 9.00am interview for our apprentice programme. She looked like she
had just rolled out of bed. She came in wearing track pants and mucky sneakers. I couldnt tell if her hair was wet
or greasy. I asked her how much thought she had given the interview and she couldnt answer. I stopped the
interview right away and told her that we are a fashion industry and it was a waste of her time.
Follow these handy guidelines to ensure you breeze through your interview:
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Confidence is important
but over-confidence is
fatal.
When you gain an interview, be sure to present yourself beautifully with smart,
fashionable clothes and fresh hair and makeup. Research the salon and make
sure your appearance is fitting for their image. Make yourself readily available for
interview times, and turn up early. Be confident in the interview, make eye contact,
and smile. Show interest and enthusiasm this is the time to really let your passion
for hairdressing shine. NADINE GRATTON, 2013 APPRENTICE OF THE YEAR REGIONAL WINNER.
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WEEK 1
YEAR 1
YEAR 2
YEAR 3
In hairdressing there are two final assessments. In one your practical skills are assessed. In the other, you must show you are working
on at least 25 clients per week. You must be working in the salon and building a client base. In barbering there is one practical final
assessment. As you come up to your final assessments, your focus will be on practice. You need to be confident that you can achieve
these assessments. Get help from your trainer, employer, tutor and others in the workplace. Once you complete your final assessments,
you have achieved the National Certificate in Hairdressing (Professional Stylist) or National Certificate in Barbering. You are now a
qualified stylist or barber. Congratulations!
Your learning doesnt need to stop here either! Youve got a career in front of you that supports life-long education. At HITO we offer
more advanced programmes such as Advanced Cutting, Business, Management and a range of Beauty qualifications coming soon.
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Phone
Email
Web
31
04 499 1180
enquiries@hito.org.nz
hito.org.nz
TRAVIS SCHOLFIELD
RHYS BURTWELL
GENE WILLIAMSON
male
apprentices
in the north
COWAN WYATT
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Hairdressing has quite a reputation as a female-dominated industry. After the large number of males who came to
the Careers Expo, we decided to chat to some of our male apprentices about their experience. The northern region of
the country has seen a surge in male hairdressing apprentices, so that was the perfect place to start.
Travis Schofield, Gene Williamson, Rhys Burtwell, Cowan Wyatt,
and Kevin Price work at different salons and are at different
stages of their apprenticeships. But they have one thing
in common theyre part of the small percentage of male
hairdressing apprentices in New Zealand.
No one ever makes a big deal about it, and its worth it.
Travis Schofield
Gene Williamson
KENT HAIRDRESSING
TAKAPUNA
33
Cowan Wyatt
SHELLEYS FREESTYLE
HAIR DESIGN
WHANGAREI
Rhys Burtwell
SALON SILVER
SILVERDALE
Rhys Burtwell started his apprenticeship at Salon Silver in Silverdale last
year. Hes always liked the idea of
becoming a hairdresser, and now hes
in the industry he loves everything
about it.
I absolutely love my job. I love all
aspects of hairdressing and particularly
enjoy the practical side as I have such
an awesome team of stylists helping
me to be the best I can be.
Everyone has been really supportive
and positive towards his decision to
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Kevin Price
RODNEY WAYNE
GLENFIELD
Kevins an apprentice at Rodney Wayne
Glenfield. He says hairdressing has
always interested him, and hed always
liked the idea of being one.
He was a bit nervous about being one
of only a few male apprentices when
he first started, but he doesnt mind any
more. Its never been a problem
for him, and no one has ever cared.
Kevin says his apprenticeship is going
well. He says it is going quickly, and that
hell be qualified before he knows it. He
enjoys everything about his hairdressing
career, and definitely doesnt regret
getting involved in the industry.
One of the major advantages of
working in the industry is getting a free
haircut when he needs one, Kevin says.
There are lots of other advantages and
hed definitely encourage other guys to
get involved.
Just do it, Kevin says. No one ever
makes a big deal about it, and its
worth it.
SEE YOUR
WORK IN
PRINT
35
36
JULIEANNES
DIARY
entry two
Hear more from Julieanne Hartshorne, Jasmine McBeth Memorial Scholarship recipient for 2013, as she puts her
scholarship to good use and develops her career.
My next shoot is in the making. I have four models for this one
and there will only be one hairstyle each. This one will be formal
and wedding. If everything goes according to plan there will be
two brides and two bridesmaids.
I just love this area and cant wait for each photo shoot to
come round. I was lucky to be able to use some of my Jasmine
McBeth scholarship money for the photo shoots. The first
photo shoot was reasonably expensive, and I wouldnt be able
to do it all without the help of that money to get me going.
For my first photo shoot, I had three models. I did two hairstyles
on one model and three styles on the other two women. This was
a huge day and had no idea how the photo shoot was going to
go. One thing I learned was that I need to allow myself plenty of
time between each hairstyle. Overall I learned a lot from this shoot.
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ASHLEIGH
FARRIES
see your
work in
print
ASHLEIGH FARRIES
Your Salon: Rodney Wayne Chartwell
Name of model/s: Shianne Allen
Name of photographer: Steven Chee
WHY DID YOU DECIDE TO DO A HAIRDRESSING
APPRENTICESHIP?
I loved the idea of being able to be part of a salon team while I
did my training. My style of learning is definitely more hands on
I like to see things happen and then go and recreate it myself.
Watching the seniors in the salon has allowed me to really
absorb things fast.
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see your
work in
print
JULES
HARTSHORNE
40
JULES HARTSHORNE
I have so many. I want to one day own my own salon and teach
others the skills I have. This would be a huge honour for me
to be able to pass on my knowledge in what I have learnt and
still learning through my time. I would love to be a recognised
name in the industry one day as well.
At the moment I'm loving all hair up work. I'm forever surfing
the net for new ideas and I have been really inspired by some
of Sharon Blain and Patrick Cameron's work lately. They are
just stunning and they make it look so easy.
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see your
work in
print
WEI
JIANG
42
WEI JIANG
Your Salon: Buoy Hairdressing
Name of model/s: Lucy Willcox, Son Tran
Name of photographer: Wei Jiang
WHY DID YOU DECIDE TO DO A HAIRDRESSING
APPRENTICESHIP?
Hairdressing was one of my dream jobs as a young person.
It wasnt my first career though I actually trained and worked
in a corporate environment. It wasnt until I was 30 that I had
the opportunity to harness my creativity and retrain for a career
that I was passionate about and more suited to.
Lucy, the girl with red fringe was my model for NZARH
Wellington Regional Competition Urban Fashion Cut 2013.
Son was my model for LOreal Colour Trophy 2013-14. This was
my backup photo.
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trichology
What is it, why it is important, and what can go wrong
if youre not well-informed.
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Trichology might sound like a complicated technical term, but its actually a vital aspect of both hair and beauty.
A substantial knowledge of trichology is essential when picking the right products and styles for clients.
Poor understanding puts your business and your reputation at risk.
richology is the study of the skin and hair. It includes how they are formed and how they work. Someone with a good
understanding of trichology will know what skin and hair look like when they are healthy and how hair and beauty services can
change them. Trichology is covered in both hair and beauty qualifications, and hairdressers, barbers, and beauty therapists use
their knowledge every day.
HAIR
A hairdresser needs to understand how hair works, the types
of body hair, and the structure of the hair. They can then judge
how certain services will change the hair and help clients
regain the health of their hair.
The hair has four functions:
Hair shaft The visible part of the hair.
VELLUS HAIR
Vellus hair is short and is found on most areas of the body.
It has no particular function, although it does help protect the
skin and keep us warm. This hair is seen on some parts of the
face, but not on the scalp itself.
TERMINAL HAIR
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SKIN
Trichology involves understanding the structure and function
of the scalp. Hairdressers and barbers should know how the
scalp works and how various hair products and services can
affect it.
The skin has six functions:
Sensation There are nerve endings in the dermis that allow
us to sense things touching or affecting our skin.
Heat regulation The skin regulates body temperature
through perspiration and blood circulation.
Absorption Skin absorbs through the glands. It absorbs
sunlight, lotion, ointments, and bacteria. Absorption of
bacteria can lead to pimples.
Protection Protects from bacteria, temperature,
and injury.
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hairstyle on top will help conceal this feature. If the client has a
flat occipital area, you will know that adding volume is the best
way to disguise this.
Without an understanding of the shape and structure of the
skull, creating hairstyles to suit becomes much more difficult.
With a good understanding hairdressers and barbers can
identify the problem areas and take steps to hide them.
Parietal bone The bones that form the sides and roof of
the skull.
Occipital bone The lower back part of the skull. The brain
and spine join here.
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Beauty
their knowledge of trichology is different to a hairdressers or
barbers knowledge.
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49
LYNDSAY LOVERIDGE
planning
training
sessions
Lyndsay Loveridge, hairdressing guru,
shares her hairdressing and training expertise.
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COST
Each training session will cost your business, whether in money
or just time spent by trainers that they might otherwise spend on
a client.
1. DOLLARS: You should decide how much you intend to
spend on each training session. A benchmark of 2% of each
employees salary is a viable starting point. If you are training
a brand new staff member or starting a new business you
may have to spend more to get your employees started, but
this can pay off in the long run.
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Often demonstrating what you want then letting the trainee show
their worth is the best way to maximise the value of the session.
APPRENTICE TRAINING
52
SALON:
EMPLOYEE NAME:
CURRENT QUALIFICATIONS:
ROLE WITHIN THE ORGANISATION/SALON:
Strengths:
Strengths:
3a) Training: If you are an apprentice make sure your salon has a
training programme designed to complement your Off Job Training.
Review your current training and make some suggestions on what
you would like to work on.
3b) Training: If you are not an apprentice review any training you
have had and make suggestions for what you would like to work on.
Scheduled:
Outcome:
3. Training:
Scheduled:
Outcome:
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STEP 1: IDENTIFY
YOUR COMPETITIVE
ADVANTAGE
STEP 4: COMMUNICATE
YOUR ABILITY TO
DELIVER
To ensure that you compete
for new customers you
will need to communicate
your ability to deliver Great
Customer Service in a
convincing way. You should
test this on your existing
customer base first. Once you
succeed in this, you should
communicate it to prospective
customers through various
marketing methods. Once
youve convinced them to try
your great service, provided
it is the great service you
promised, there will be no
reason for them to try another
business. But dont stop there
you need to continually
improve and maintain your
customer service, and make
sure to communicate these
changes clearly. Otherwise,
youll slip from great customer
service to merely good
customer service, and your
customers will slip away too.
MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS:
"MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC
OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS".
VISIT WWW.SHOCKCONSULT.CO.NZ TO DOWNLOAD MY FREE EBOOK: '7 MISTAKES SALON OWNERS MAKE THAT CHOP AWAY AT PROFITS
(AND SLEEK TECHNIQUES TO SOLVING THEM)'
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Feeling grumpy? It happens to the best of us. Stress is one thing, but some days, your brain just decides it's in a bad
mood, and it feels impossible to beat it. Don't give in. Here are 10 simple ways to kill that bad mood. It wont all be unicorns
and love hearts, but your friends, family, colleagues and clients will thank you for it.
8. Crack a Smile
9. Do
Something
Creative
You may not feel like doing
"work" when you're in
a bad mood, but it can
actually help get you out
of your funk.
Researchers have found that the
same "narrow, alert focus on issues" that causes a
bad mood can actually be a good thing when you
are being creative. In fact, it can make for positive
emotions. So not only will you kill that bad mood,
but your work will be better too!
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6. Listen to Music
Music is an amazing thing. A study found that 10 minutes of classical music
reduced negative moods, and it's not the only study that shows the calming
properties of music. Discover music that works for you and press that play
button. Try uplifting music, or something energetic to get your blood moving.
Listening to new music you don't know could help, too. Our brains love new
things, so a new song or album might be what does you good.
5. Avoid Venting
One of your first impulses may be to vent your
frustration, but that's actually a bad idea. Venting
may seem cathartic at the moment, but it keeps
your anger present rather than getting rid of it,
which is ultimately what you want to do. So, try
to channel that energy into something more
constructive (like exercising or helping others)
rather than yelling, swearing and being a bit of
an idiot. Being smart about it will boost your
reputation with others. If its too late and youve
already said something to someone you wish you
hadnt, apologise sincerely and explain that you
were frustrated as soon as you can people will
understand.
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4. STOP THE
MOMENTUM
2. Is There a Pattern?
Is your bad mood an isolated incident, or is it
happening more often than you'd like? It might be
time to dig a little further and find the real problem.
Keep a journal or diary, or just fill out a simple form
every day to see what patterns emerge. Maybe it's
the same thing setting off your mood, or maybe
you just aren't eating breakfast on the days you
find yourself grumpy. Whatever it is, finding a
pattern is the first step to overcoming it.
3. BREATHE...
1. See It Through
Lastly, while it may seem counterintuitive, you may have to spend
some time on what's bothering you. If it's something you need
to deal with, pushing it down isn't going to help. Instead, think
through what's making you madwhether it's a piece of bad news or
something elseand let your brain fully process it. If you do, you could
actually lessen the effect it has on you. That isn't to say you should dwell
on it all day long, but if it's something you need to work through, you're better off doing it now than
letting it fester. It might help to talk it through with a friend, a family member or even a stranger. You
may feel that you need some professional help to talk it through. There are professional and qualified
counsellors across New Zealand that can help. Speak to your doctor or do an internet search.
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RODNEY WAYNE
RODNEY WAYNE
Most people in New Zealand have heard of the Rodney Wayne brand, but not many know the story of the man behind the
name. We spoke to Rodney about how he got started in hairdressing and how he began his popular salon franchise.
Its an impressive list for a boy who grew up in Nelson and started
his working life not in the salon but at the butchers block.
Rodney and his then wife made the move across the ditch and
he enrolled at hairdressing school in Melbourne. Although one
of only 26 males in a school of over 500 students, Rodney
thrived. He quickly showed himself to have a natural flair for
cutting hair.
I was one of the first students at the school invited to cut the
tutors hair, he says.
While studying, Rodney took up a part-time job at a well-known
south Melbourne restaurant called Bullfrog to support his wife and
growing family. Just like during his time working at the butchery,
Rodney made the most of this opportunity to learn some
important business lessons that he could use in the future.
In those days the customer would request the exact cut of meat
they wanted, and we would prepare it for them. The customers
there taught me a lot about customer service... For me, good
customer service is having someone listen to you and understand
what you want."
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the first thing we did was hire a research firm to ask people
in Manukau (where we had no salons at the time) which
hairdresser first sprang to mind. The overwhelming response
was Rodney Wayne. I had worked very hard to make that
happen and decided there was no point in starting again with
another brand.
The move wasnt easy, but after 12 months of looking for the right
site, Rodney opened his first lavish, candy-red salon on Aucklands
Victoria Street in 1980. The salon and the Rodney Wayne brand
quickly grew and within eight years of first opening, Rodney was
operating eight salons. During these years he also did a regular
hairdressing feature on TVNZs Good Morning and Rodney
Wayne started to become a household name.
Rodney has achieved a lot in his 45 years and today he is still just
as passionate about hairdressing as he was when he began.
I think everyone whos in this industry is here because we love
itWe love making people look and feel better and we love the
people that were surrounded with.
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team little rewards (like eating that 3pm chocolate bar after
the rosters are done ).
remember the milk is an app that reinvents
the to-do list and makes it easier than ever to
keep on task. Youll receive email, SMS or IM
reminders to help you manage jobs and keep
the little things in life in order, or take steps towards
the ultimate goal. The basic app is available free across all
platforms and devices at www.rememberthemilk.com
TAKE ACTION
A to-do list is a terrific way to keep your priorities in order. If you
really struggle with time then this is an excellent first step all
you need is a pen and a piece of paper, or you can make the
most of the huge range of templates available online. Things to
keep in mind:
1. Start the day with your to-do list. Morning is the best time to
plan and prepare for the day ahead, and this helps keep the
whole team onboard.
AVOID DISTRACTION
Its easy to let life get in the way of what you want to achieve,
so the trick is to establish what is important and what is
distracting. In a balanced life there is time for all the fun stuff,
but take care not to let these things sidetrack you when you
should be focused on your business.
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Sophie Hopkins
a homecoming story
From star apprentice to a career in London to owning her
own salon, Sophie Hopkins is a hairdressing success.
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Before heading to London, Sophie was one of HITOs star apprentices. Now shes back in New Zealand,
ready to take on the next stage of her career becoming a salon owner.
London was very fun, but not very affordable, Sophie says.
And there are so many cheap salons there that its difficult to
compete. In New Zealand, salons and hairdressers are valued
much more highly.
Sophie doesnt regret her trip. Her hairdressing skills have greatly
improved, and she also picked up some business skills through
working for the highly successful Rush salon. Shes looking
forward to building her new business with these skills.
As a new business owner, Sophie is still figuring out her next steps.
Everything has gone smoothly so far, with Kevin Fuller (former
owner of her salon) staying on to assist with the transition.
This made everything easier for Sophie, her staff, and her clients.
It was hard at first, but I just had to get used to it and persevere,
Sophie says.
Sophie believes that being qualified was one of the things that
helped her to succeed in London. Having a qualification made
it a lot easier to get a job overseas, and it gave her confidence
in her skills and a great base to work from.
make sure you love people even the most famous session stylists
still have to work with people.
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"I used to hang out in my aunts salon all the time. She inspired
me to become a hairdresser."
Hairdressing is something of a family business. Her Nana,
who had always wanted to be a hairdresser, started the trend,
working in a hair salon for eight years before leaving to marry
and have children. One of those children, Megans aunt, also
decided that hairdressing was the career for her. Shes been in
the industry for 20 years, owns her own salon, and works as
an assessor. And then Megan joined the industry, starting as a
part-time employee in her aunts salon and finally gaining her
National Certificate.
I dont know where Ill take my career next, Megan says. I might
travel overseas, or even start my own salon one day. But Im keen
to stay in hairdressing for a long time."
Megan isnt sure if the next generation of her family will carry
on the tradition. If they do, though, Megan says she would fully
support them.
You have to love this industry to work in it, Megan says. So if
they were passionate, they Id do everything I could to support
them. I wouldnt want them to feel pressured and not enjoy
themselves."
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You should pursue your goals, Hohepa says. There are heaps
of opportunities in the hairdressing industry you just have to
go out and look for them.
Hohepa also loves learning a skill he can travel the world with.
After he finishes his apprenticeship, Hohepa is keen to travel
and work overseas. Hed love to travel to London and work
there, and he also wants to get involved with fashion shows
all over the world.
IF YOU OR ANYONE YOU KNOW IS INTERESTED IN GET QUALIFIED AS A HAIRDRESSER, GET IN TOUCH WITH HITO ON (04) 499 1180,
EMAIL ENQUIRIES@HITO.ORG.NZ OR CHECK OUT OUR WEBSITE WWW.HITO.ORG.NZ.
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success &
sustainability
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The entry was well received by the judges who said it had a
fairy tale-like quality and gave them an idea of what it would
be like to work in the salon.
By creating a hard cover book Lisa and Mark were able to bring
The Powder Room to life in their entry. Flicking through its pages
gives a well-rounded understanding of the organisation of the
salon, and photos scattered throughout the pages capture its
atmosphere.
I think that people get stuck on what sustainability is, but its
good to be aware that you can break it into categories. The main
point I would share is to look at sustainability from a practical and
financial sense, planning it in advance and taking it one step at
a time.
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LIGHTING IN THE
POWDER ROOM
Now when I come home after a hard day I have the book to
look over. Seeing the beautiful photos of everybody and what
weve been able to achieve makes me realise how much I love it.
With thanks to ALL the 2013 & 2014 Kitomba NZARH Business
Awards Sponsors: Kitomba, NZARH, LOreal, Fudge, Wella,
Schwarzkopf, Telecom and JustBookMe.
IT COULD BE YOU THIS YEAR KITOMBA/NZARH AND HITO AWARDS APPLICATIONS ARE NOW OPEN. JUST DOWNLOAD AN APPLICATION
FORM FROM WWW.INDUSTRYAWARDS.CO.NZ, AND YOU OR YOUR SALON COULD BE THE NEXT AWARD WINNER.
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For Loretta, this meant some planning and revising for her
interview. She successfully demonstrated her skills to the
assessor, and they were able to declare her qualified to a
national standard.
The process was simple, Loretta says. HITO gives you the
support you need and the ability to prepare for the interview.
I had plenty of time to organise everything.
WANT TO GAIN YOUR QUALIFICATION BY QBYE? THEN GIVE MARIA AT HITO NATIONAL OFFICE A CALL TODAY ON (04) 499 1180 OR EMAIL
AMA@HITO.ORG.NZ, OR FIND OUT MORE AT THE HITO WEBSITE WWW.HITO.ORG.NZ.
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REGAN ANDREWS
NAILING IT
Regan Andrews is the first HITO Nail Trainee to gain her National Certificate.
About a year ago, Regan discussed with her boss the possibility
of having a nail technician in the salon. Regan thought this
would be a terrific add-on for their clients and her boss agreed.
Soon after, HITO introduced the Nail Technology qualification,
and Regan signed on straight away.
INTERESTED IN QUALIFYING IN NAIL TECHNOLOGY? CHECK OUT THE HITO WEBSITE FOR MORE INFORMATION AND CALL OR EMAIL
TANIA BERRYMAN ON 021 818 364 OR BDEV@HITO.ORG.NZ.
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nail
technology
standards
Aimee Nicolle, Managing Director at Creative NZ, and Maxim Titter,
CEO of Surmanti, talk safety and quality in the nail industry
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If health and safety goes wrong in the nail industry there can
be serious consequences. At the extreme end of the scale, an
accidental cut can put clients at the risk and destroy the clients
nails permanently. Even at the less severe end of the scale, poor
health and safety practices can ruin the clients nails for many
months and destroy the reputation of the business permanently.
Following good practice significantly lessens the risk.
Every salon should set up health and safety policies, says Maxim.
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Both Aimee and Maxim have some advice for how new
trainees can get started on the path to being a top nail
technician.
QUALIFICATIONS
Many Nail Technicians are self-employed, and often work on
their own; this in itself is the challenge. Recertification would
help to keep everyone on track and ensure the success of the
industry.
Make sure the class sizes are keep small that way the tutor
can spend more time with each trainee, giving them the
individual attention they need to get a top quality start to
their careers.
HITO SUPPORTS NAIL TECHNICIANS ACHIEVING A NATIONAL STANDARD AND OFFERS THE NATIONAL CERTIFICATE IN BEAUTY SERVICES
(NAIL TECHNOLOGY). FOR MORE INFORMATION PLEASE CONTACT TANIA BERRYMAN ON 021 818 364 OR BDEV@HITO.ORG.NZ.
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national certificate in
business
Level 3
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HOW IT WORKS
You will learn how to build and lead teams to improve business
results. This is suitable for someone taking a leadership or
training role. This helps employees become a more effective
and valuable team member or manager.
MORE DETAILS
The programme of study costs $995 (incl. GST) to complete
over a period of about 8 months.
FOR MORE INFORMATION OR TO SIGN UP FOR THIS EXCITING NEW PROGRAMME, TALK TO YOUR HITO SALES AND LIAISON MANAGER
OR DOWNLOAD AN APPLICATION FORM FROM THE HITO WEBSITE
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There have been some challenges, Linley says, but the results
she is seeing are worth it. She says learning to prioritise her
time to make sure she gets her coursework done has been the
biggest challenge.
When life gets busy and unexpected challenges present
themselves, it can be hard to make the time, Linley says.
WANT TO GAIN YOUR NATIONAL CERTIFICATE IN BUSINESS? FOR MORE INFORMATION, OR TO GET AN APPLICATION FORM, VISIT THE
HITO WEBSITE AT WWW.HITO.ORG.NZ/QUALIFICATIONS/BUSINESS/ OR CALL (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.
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Nationwide
success at
WorldSkills
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The standard of work was very high in each region and each
competitor should be very proud, she says.
Not for the faint of heart, this competition takes a lot of hard
work and dedication. All the practice and preparation is worth
it though; Caitlin Parrant from Headquarters salon in Remuera
has found there are many rewards that come with competing.
She says her WorldSkills experience so far has been about
learning new skills, thinking outside the square and pushing
the boundaries of skill level.
I have benefited from the skills I have learnt, and WorldSkills has
also put me in contact with some talented people, she says.
SPECIAL THANKS
Of course, there are many people who helped WorldSkills
Regionals happen. Special thanks to each of our judges who
took time out of their busy schedules to be there on the day, as
well as helping with training: Niq James, Kylie Hayes, Cameron
Aitken Boyle, David Shields, Cait Woodcock, Shenee Pomeroy,
Sonia Baker-Johnston, James Jackson, Cathy Davys, Merran
Kopua and Sarah Wright.
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Finally, the Hamilton Careers Expo took place early June. It was
wonderful to see so many engaged students in the Waikato
and in all of the other expos. We look forward to seeing them
get started in barbering, beauty or hairdressing. See you at
Careers Expo 2015.
IF YOU OR ANYONE YOU KNOW IS INTERESTED IN A CAREER IN HAIR AND BEAUTY, GET IN TOUCH WITH US TODAY.
JUST CALL (04) 499 1180 OR EMAIL US AT ENQUIRIES@HITO.ORG.NZ.
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The day held some excitement for the New Zealand delegation,
with Anne Millar and Andrea Bullock receiving Honorary
Awards for their commitment to the hairdressing industry
and the ipsn.
ANYONE WITH A NATIONAL CERTIFICATE IN HAIRDRESSING OR BEAUTY SERVICES AND AT LEAST ONE YEAR OF COMMERCIAL
EXPERIENCE CAN APPLY. EMAIL ENQUIRIES@HITO.ORG.NZ OR CALL (04) 499 1180 IF YOU WANT TO KNOW MORE.
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2014 NZARH
Photographic Challenge
SESSIONS
THE EDITORIAL COLLECTION
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The group was led by the HITO Board Chair Dr. Flora Gilkison
and moved quickly through the agenda. Discussion was
thoughtful and productive.
Sharon Van Gulik was reappointed to the HITO Board and Anne
Millar was confirmed as the elected Board Member. Sharon and
Anne have been on the HITO Board for some time and we look
forward to having them with us in the future.
If you want to attend the AGM and the Industry Forum in 2015,
you will need to become a HITO member. Only HITO members
can attend and there are several ways you can become a
member.
TO FIND OUT MORE ABOUT BECOMING A MEMBER, PLEASE CONTACT LARNI ON (04) 499 1180 OR EMAIL MEMBERS@HITO.ORG.NZ.
YOU CAN ALSO FIND OUT MORE (AND DOWNLOAD AN APPLICATION FORM) ON THE HITO WEBSITE.
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contact
NATIONAL OFFICE
PO Box 11 764
Wellington 6142
Phone (04) 499 1180
NORTHERN
Phone (09) 579 4844
Mobile (027) 470 0169
AUCKLAND
Phone (09) 579 4844
Mobile (027) 443 2401
MIDLAND
Phone (09) 579 4844
Mobile (027) 480 6550
MID-CENTRAL
Phone (04) 499 5150
Mobile (027) 470 0170
CENTRAL
Phone (04) 499 5150
Mobile (027) 445 5758
NORTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 483 2405
SOUTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 470 0171
industryawards.co.nz
NEW ZEALAND ASSOCIATION
OF REGISTERED HAIRDRESSERS Inc.