HITO APPRENTICE BOOTCAMP

Industry training for barbering, beauty and hairdressing

elcome back to 2015. I hope the first few months of

the year have been successful for you.

2014 ended on a high note. We had a huge

number of people get qualified in 2014, including 320 people
who gained their National Certificate in Hairdressing. It was
also wonderful to see people engaging in our advanced
qualifications, with several Advanced Cutting and Business
trainees qualifying. Congratulations to all those who qualified
in 2014. Heres to even more qualifications in 2015.
Weve been busy here at HITO this quarter. We kicked off
the year with HITO Apprentice Boot Camp, a three-day event
for our Regional Apprentice of the Year winners from 2014.
This is the second year running Boot Camp, and it was a huge
success. The seven Regional Apprentice of the Year winners
came away with the skills and inspiration they needed to start
a fantastic career in hair.
For two of our Apprentice of the Year winners, January and
February were jam-packed. As well as Boot Camp, Nadine
Gratton and Jenny Eastwood attended three days of WorldSkills
training in January. They worked alongside Ulrica Hansson,
Niq James, and Richard King to bring their skills up to scratch
for the WorldSkills Oceania competition in April. After Oceania,
one of these girls will be picked represent New Zealand at
WorldSkills International in Brazil. Check out page 34 for more
on their journey, and make sure to watch out for more news
from WorldSkills Oceania in the July issue of Forma.
We also had some fantastic news from NZQA. After years of
hard work, the barbering qualifications were approved and
registered with NZQA. We now have a Level 3 and Level 4
barbering qualification. Thank you to the review group who
worked so hard on these qualifications.
HITO also celebrated success at the INDUSTRY event in March.
For the first time, HITO sponsored the INDUSTRY Educator of
the Year Award. Congratulations to Mana Dave, who took away
the award. Its fantastic to see quality education celebrated
throughout our industry.
This issue our contributors provide valuable advice on topics
ranging from the importance of apprenticeships to how
to maintain a professional boundary with clients while still
providing a quality service. Weve recently welcomed a whole
new group of contributors to Forma, especially in the beauty
sector, and we cant wait to see what they have to offer.

ERICA CUMMING,
HITO CEO

In other exciting beauty news, HITO signed on our first beauty

apprentice at the end of 2014. HITO only recently launched our
beauty apprenticeship programme, and Renee will be our first
apprentice. Shes been speeding through the qualification, and
were excited to see her progress. You can meet her and hear
about her experiences in this issue of Forma.
Were looking forward to another year of exciting events,
new developments in the industry, supporting employers and
helping hairdressers, barbers, and beauty practitioners across
New Zealand get qualified.
Heres to a wonderful 2015.

Boot
Camp
inspires and educates
A weekend spent rubbing shoulders with some of
New Zealands top stylists is something most apprentices
can only dream of. This dream became a reality in
February when our seven top apprentices
went to Boot Camp.

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BOOT CAMP 2015

THE APPRENTICES AT BOOTCAMP

Sarah and Courtney are just two of the seven HITO Regional
Apprentice of the Year winners who took part:

n exclusive event for HITO's Apprentice of the Year

regional winners, Boot Camp is all about giving these
apprentices the chance to develop successful careers
and become ambassadors for the hairdressing industry.
For the second year in a row, internationally renowned hair
stylist Mana Dave (recently awarded INDUSTRY Educator of
the Year 2015 and INDUSTRY NZ Hairdresser of the Year 2015)
hosted this exciting event.

Kevin Price (Rodney Wayne Albany, Auckland)

Northern Regional Winner.
Trent Fleet (Bettjemans, Auckland)
Auckland Regional Winner.
Jenny Eastwood (Morph Hair Studio, Hamilton)
Midland Regional Winner.

The jam-packed agenda included a photographic workshop

with renowned stylist and photographer Jock Robson (dharma,
Auckland), an editorial styling session with INDUSTRY NZ
Hairdresser of the Year 2014 Michael Beel (Buoy, Wellington),
and a creative session with award-winning stylist Karina
Gollins (Karina Grace Hairdressing, New Plymouth). As well as
hairdressing skills, Boot Camp included training in networking,
public speaking, and how to use social media effectively.

Courtney Jackson (Be Ba Bo Hair Studio, New Plymouth)

Mid-Central Regional Winner and HITO Apprentice of the
Year runner-up.
Sarah Smith (Synergy Hairdressing, Lower Hutt)
Central Regional Winner.
Nadine Gratton (Ursula Harris Hair Design, Nelson)
Northern South Regional Winner and HITO Apprentice
of the Year 2014.

The apprentices say they left Boot Camp feeling inspired,

confident and motivated to move forward in their careers.

Rachel Patarana (Fred and Gingers, Invercargill)

Southern South Regional Winner.

It was so inspirational, I feel very lucky to have had the

opportunity to attend. It was exciting to meet and learn from
so many well-known stylists. I also enjoyed spending time with
the other Apprentice of the Year winners; they are all amazing.
said Sarah Smith (Synergy Hairdressing, Wellington).

HITO Apprentice of the Year is a prestigious annual award.

Over 60 people from around New Zealand applied in 2014.
Each of these winners demonstrated hard work, dedication
and commitment during their apprenticeship.

I have been so inspired and motivated, and I will definitely put

lots of these skills into play! said Courtney Jackson, echoing
Sarahs comments.

WHAT HAPPENED AT BOOT CAMP?

Each day was full of inspiration, education and, of course, lots
of fun. Each session was specifically designed to help to build a
well-rounded hairdressing career. >> Read on to learn more.

DAY ONE
After travelling to Auckland, the apprentices met at their apartment accommodation. The first evening of Boot Camp was all about
getting to know each other a bit better and getting prepared for the days to come. There was dinner and some time to think about
expectations.

02

SARAH SMITH

FREELANCE MAKEUP
ARTIST ABBIE GARDINER

HITO CEO ERICA CUMMING

MICHAEL BEEL
DEMONSTRATING HOW TO
ACHIEVE AN EDITORIAL STYLE

HITO APPRENTICE OF THE YEAR RUNNER-UP AND MID-CENTRAL APPRENTICE

OF THE YEAR COURTNEY JACKSON (BE BA BO HAIR STUDIO, NEW PLYMOUTH)

THE APPRENTICES WITH KARINA GOLLINS

SOUTHERN SOUTH
APPRENTICE OF THE YEAR
RACHAEL PATARANA (FRED
& GINGERS, INVERCARGILL)

THE APPRENTICES WITH MANA DAVE AND ERICA CUMMING

MIDLAND APPRENTICE OF THE
YEAR JENNY EASTWOOD (MORPH
HAIR STUDIO, HAMILTON)

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BOOT CAMP 2015

DAY TWO

minute speech about their career so far and their goals for
the future. The speeches were to be delivered later that day.

Excitement was high the next morning as the group got

ready and headed down to the LOral Academy. Once there,
everyone got a goody bag (special thanks to LOral for adding
a few treats to these bags!) Erica Cumming, HITO CEO, and
Mana welcomed the group, with Mana sharing some of his
story to kick things off.

Next on the agenda was a practical session with awardwinning stylist Karina Gollins (Karina Grace Hairdressing,
Palmerston North). First up, Karina shared her story with
the group, detailing her competition experience and how
she got to where she is today. She then took them through
a storyboard exercise, where everyone created their own
collage (from magazine cut-outs) showing the moment they
fell in love with hairdressing. Storyboarding is a brainstorming
exercise that helps with planning or finding inspiration. She
then showed the group how to take a concept through to a
live model. Karina brought her Wella Trend Vision model along
with her in order to demonstrate this section.

Soon it was time for the first guest of the day to arrive
previous Apprentice of the Year winner Laura Williams (Jan
Waite Hairdressing, Auckland). After attending Boot Camp
herself last year, it was inspirational to see Laura stand in front
of the group to lead a session. She spoke about her journey
after winning Apprentice of the Year 2013 and shared some
of the wisdom she has gained in her career so far. The most
important thing to remember, she said, is preparation is key.

After lunch, the apprentices had some time set aside to work
on their speeches. There was some nervousness in the air as
they put their speeches together.

Then it was time for the first practical session of the day led by
INDUSTRY NZ Hairdresser of the Year 2014 Michael Beel (Buoy,
Wellington). Michael hosted an editorial styling workshop that
the apprentices loved. He showed them three essential things
needed for working backstage: the perfect ponytail, the perfect
glamour wave set, and how to wig wrap.

Next Mana Dave led the group in a social media session, looking
at how to use social media platforms effectively to build your
brand. Mana discussed practical aspects including when to post,
what to post, what platforms to use and how to use hashtags.

In the afternoon, the group moved on to makeup and styling with

freelance MAC Artist Abbie Gardiner. Hairstylists often end up
doing their models makeup for photo shoots and competitions,
especially when stylists are starting out in their careers, so the tips
and tricks learned in this session will come in handy. Everyone had
their phones at the ready to take step-by-step pictures when Abbie
demonstrated a beautiful look on her model.

Finally, it was time for the last session of the day the
speeches! There was a definite feeling of apprehension in the
air, but despite their worries, each apprentice delivered an
exceptional speech. Public speaking coach Sharon was very
impressed, giving valuable feedback and giving each person
one thing to improve.
It had already been a big day, but it wasnt over yet. The evening
event was a networking dinner at Britomart restaurant Orleans.
This dinner was a planned, practical opportunity for individuals
to step out of their comfort zone, meet new people and work
the room. A special group of guests also attended the dinner,
including Gary Marshall (LOral), award winning stylist Natasha
Boustridge, and up-and-coming stylist Bethany-Paige Woods
(Vada Hair Salon).

DAY THREE
First thing on the agenda was a revive yoga class then the
group met back at the LOral Academy.
The first session was one the apprentices were most nervous
about public speaking. As a group of influential apprentices
and stylists, they will inevitably have to deliver speeches and
presentations in the future. This session was included to help
build confidence. Public speaking coach Sharon van Gulik held
a theory-based session on how to write and deliver a great
speech. Then the group got on with writing their own five

The biggest thing I learned from the networking session was

how important it is to make myself open and approachable in
those situations, said Nadine Gratton (Ursula Harris, Nelson).

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PHOTOGRAPHIC SESSION

NORTHERN APPRENTICE
OF THE YEAR KEVIN
PRICE (RODNEY WAYNE
ALBANY, AUCKLAND)

SHARON VAN GULIK SHARING

PUBLIC SPEAKING TIPS

APPRENTICES OBSERVE THE MAKE-UP SESSION

AUCKLAND APPRENTICE
OF THE YEAR TRENT FLEET
(BETTJEMANS, AUCKLAND)

BREAKFAST WITH THE APPRENTICES

CENTRAL APPRENTICE OF
THE YEAR SARAH SMITH
(SYNERGY, LOWER HUTT)

OVERALL HITO APPRENTICE OF THE YEAR WINNER

NADINE GRATTON (URSULA HARRIS HAIR DESIGN, NELSON)

DAY FOUR

models and makeup artists. The group enjoyed this session

that gave them a taste of what its like to work on a professional
photo shoot. Check out the beautiful work they produced in
the editorial spread on page 10.

On the final day of Boot Camp, the apprentices spent their last
morning having a healthy, organic breakfast with Mana Dave
and Erica Cumming. They took time to recap on what had
taken place and what was going to happen on the last day.
They also debriefed on the networking dinner the night before,
sharing what had gone well and what they could do differently.
One piece of advice everyone agreed was dont get stuck in
a corner. Sitting in a corner makes it difficult to get out and
network with everyone.

Finally, in the last session, Erica and Mana summarised the

event, reviewed what they have learned, what they will take
away and what they are planning to do with it. Then it was
time for farewells as the apprentices boarded planes and buses
back to their hometowns.
It was a busy, exciting and inspirational time, and were so glad
we could spend it with these talented people. We cant wait to
see whats in store for them as they continue to make the most
of every opportunity that comes their way.

After breakfast was an exciting photographic workshop

with renowned NZ stylist and business owner Jock Robson
(dharma, Auckland). Jock took the group through a total
concept look from start to finish, complete with professional

Watch out New Zealand and the world!

05

BOOT CAMP 2015

more
about

MANA DAVE

the Boot Camp

presenters

Mana Dave is an internationally renowned platform stylist.

He has a myriad of awards to his name including
New Zealand Hairdresser of the Year (2008, 2010, 2012)
Trend Vision Winner (2012)
Gold Colour Award (2009, 2010)
NZ Hairdressing Awards Gold (2013)

Amazing presenters hosted each Boot Camp

session and shared their skills and experience.
Thank you to this group of people who so openly
shared their skills, knowledge and commitment.

INDUSTRY Trainer of the Year (2014)

INDUSTRY Educator of the Year (2015)
INDSUTRY NZ Hairdresser of the Year (2015)
He owns successful Auckland salon BLAZE and is passionate
about training the next generation of stylists in New Zealand.

MICHAEL BEEL

KARINA GOLLINS

Michael is one of NZs most sought after platform hairdressers.

As the Creative Director at Buoy Hairdressing (Wellington)
he has travelled throughout Asia, India, Australia and NZ,
mentoring and educating fellow stylists. He has worked on
local fashion weeks for designers including WORLD, and
international fashion weeks with designers such as Alexandra
Owen in New York. His awards and achievements include:

Karina is a talented stylist known for her excellent competition

work. Her awards and achievements include:
Oceanic Hairdressing Masters Award (2013)
Winning Gold in the Photo Vision Young Talent Category
at the Wella International Trend Vision Awards.
Karina also operates a successful salon in Palmerston North
called Karina Grace Hairdressing.

L'Oral Colour Trophy (2014)

INDUSTRY NZ Hairdresser of the Year (2014)
INDUSTRY Men's Hairdresser of the Year (2015)
Hair Expo NZ Hairdresser of the Year Finalist
(2007, 2009, 2010)
NZ Trend Vision Finalist (2011, 2014).

06

JOCK ROBSON

LAURA WILLIAMS

Along with his wife Sara, Jock co-owns acclaimed Auckland

salon's dharma. They assist in industry growth, running the
Protege Competition, the New Zealand Hairdressing Awards
and Industry, New Zealand's premiere hairdressing event which
includes mentoring the sought after Industry Creative Team.

In 2013, Laura was named HITOs Apprentice of the Year winner.

She has recently finished her apprenticeship and is working as
a qualified stylist at Jan Waite Hairdressing (Auckland). As part
of the LOral Artistic Team, Laura has been able to work on NZ
designers look books and New Zealand Fashion Week shows.
Laura has also done some editorial work including a photo
shoot with REMIX Magazine.

As well as developing a salon team renowned for international

and national competition, education and show successes, Jock
and Sara have regularly worked international Fashion Weeks
for several years, claiming this is where they gain the most
personal growth.

ABBIE GARDINER

SHARON VAN GULIK

Abbie is a freelance makeup artist for MAC Cosmetics. She has

a history of working alongside hairdressers in photo shoots
and competitions. Recently she travelled to Monaco with stylist
Chinney Yeap for the 2014 International Trend Vision Awards.
Chinney won the Bronze in this highly respected competition.
Abbie also has experience as a tutor in makeup artistry and has
trained many successful artists.

Sharon has over 25 years experience driving strategic growth,

reputation, brand experience, marketing and public relations
for leading corporate, not-for-profit, FMCG, government and
educational organisations. She is an accomplished public
speaker and has successfully trained many people in this skill.
Sharon is also a member of the HITO Board.

THE NEXT BOOT CAMP

Do you want to be part of next years Boot Camp? All you
need to do is enter HITO Apprentice of the Year. If you win
your regional award, then you will be attending in 2016.

this is what the judges will be looking for in your

application.
Applications for the HITO Awards are available from
www.industryawards.co.nz.

In the meantime, continue to work hard and dedicate

yourself to excellence in all areas of your apprenticeship;

07

BOOT CAMP 2015

take a look
At some of the fantastic shots created
by the HITO Boot Camp attendees in their
session with Jock Robson

08

PHOTOGRAPHER: Jock Robson

MODEL/S: Holly Morris, Maria K and Brianna Butler-Gallie
@ Red Eleven
HAIR: 2014 HITO Apprentice of the Year winners
MAKEUP: Chloe Waaka and Azara Sahib
for Cut Above Academy
PHOTOGRAPHERS ASSISTANT: Kaleb Pritchard

09

BOOT CAMP 2015

10

11

THE APPRENTICE EQUATION

Hairdressing guru, Lyndsay Loveridge, shares her expertise.
An apprentice is an important asset for any hair business. They can assist senior staff and bring youth and vitality to your
business. But many salons refuse to hire them, often because they dont understand what an apprentice can do for them.
I want to clear up some misconceptions around apprentices, and let you know once and for all why you should hire
an apprentice. Ill also give some advice on how to be a top employer, and make sure you only attract the best
apprentices (and staff at all levels).

WHY SHOULD YOU HIRE AN APPRENTICE?

Many people have some misconceptions about apprentices. Its time to clear those up, and give the facts on why an apprentice is such
a fantastic investment. Below is what you can expect from an apprentice, and some tips on how to fit them into your salon.

FACT: TWO ARE BETTER THAN ONE

Salons with a good mix of experience and new talent are the best salons. Everyone supports each other to mould the team into
a vibrant, dynamic, high-performing organisation with a real sense of worth. The more people you have to do this, the better.

FICTION: I DONT HAVE THE TIME FOR AN APPRENTICE

There is always time to invest in your staff, especially an apprentice.
No one person can be all things to any business especially if you are a hairdresser and an employer. An apprentice can act as a
support person the investment is well worth it.

12

IT'S CALLED DELEGATION

ACTIVITY

Why do something when a team member can and would

willingly take the responsibility?

Take the time to review your business and plan who will
be responsible for each task.

One of the best exercises any employer can do is to step

back from their business and re-evaluate:

1. Lets begin with an A4 table.

What have I got?

2. Column 1 is wide so that you can write (vertically) all the

things you as the employer currently do.

What do I want?

3. Put your name at the top of column 2.

What do I need to do?

4. Add all the tasks your team members do to column 1.

The overriding answer to this last question should be:

free myself up to do what only I can do and delegate
the rest. This will give you time to focus on other things
like training an apprentice. In turn, once youve trained
that apprentice, they will be able to take on more tasks,
freeing other staff up for other tasks, and help everyone to
achieve more overall.

5. Write their names across the top of the page next to

yours.

The outcome of this exercise is a fully functioning team

who take pride in their work. And as the employer you
are putting into place a plan that will free you up to have a
work/life balance and, I suspect, make you a nicer person
to be around.

8. Are there any tasks you are currently doing that could
be done by another team member?

FACTS

FICTION

>> WHAT YOU PUT IN IS WHAT YOU GET OUT

>> IT IS REASONABLE TO EXPECT YOUR

APPRENTICES TO STAY AT LEAST SIX YEARS

6. Look at each task. Put a tick in the column of each

person who performs that task.
7. Now take a look at the tasks you do, and the tasks your
team currently do.

9. Do some team members have gaps that you could fill

with new tasks (like training an apprentice)?

Get to know your apprentice; let them know that you are
prepared to invest time and opportunity in their career.
Communicate openly and regularly one on one with them.
While they are learning and being given opportunities
for plenty of hands-on work, they will have their reasons
for wanting to stay the distance. If you build mutual
respect, they will want to stay and pay you back for your
investment in them.

Rubbish! Youth today is in a hurry to experience all that

life has to offer and if it is all work and no play you will lose
them. The solution is to spend the time on their training,
to get them earning in the salon, excite them with client
opportunities and teach them all the skills they need to be
successful. Then whatever time they spend with you
is valuable.

>> LEARN TO LET STAFF GO WITH GOOD GRACE

>> EVERYONE WANTS THE BOSS/THE STAR TO

DO THEIR HAIR

If apprentices do leave, let them go gracefully. If youve

made the most of their time with you, it will all work out.
And as a bonus youll earn the reputation of being a
fabulous boss, which will make other fantastic apprentices
want to work for you.

Not true. Clients would far rather have an uninterrupted

service during which you engaged with them fully, no
matter whether its the newest apprentice or the most
experienced senior doing their hair.

>> THERE IS MORE TO BUSINESS THAN

MAKING MONEY

>> APPRENTICES DONT STAY. THEREFORE,

IT ISNT WORTH THE EFFORT

True business leaders seek to make a difference. They see

their role as one of mentor and trainer. They wish to be
remembered for being a valued part of each employees
life journey be their stay short or long.

Thats the same as saying the species of our world

eventually die and become extinct. Lets turn this
around and say if we dont invest in and protect the
next generation of hairdressers we as an industry might
well fade and no longer exist. The choice is yours!
Pay it forward or face extinction?

>> YOUTH BREATHES VITALITY AND OPENS

THE DOOR TO CREATIVITY
If it wasnt true, then why is the new kid/salon on the block
doing so well?

13

THE APPRENTICE EQUATION

WHY WOULD AN APPRENTICE WORK FOR YOU?

There are two parts to every employment equation. Now you know what a good investment an apprentice can be, its time to think
about the other side of the equation why would an apprentice want to work for you?
Research shows that employers believe
the top 6 things (in no particular order)
an employee wants from them are:

Now lets see how very different the top 10 reasons (in no particular order) employees
choose to continue to work for a performing employer are. Employees want:

a decent
wage

the employer/
management listen,
care & deliver

a workplace with a
strong progressive
reputation

a 40 hour
working
week

a team who relate

openly with one
another and welcome
newbies

a mix of
professionalism
and fun

job
stability

a mentor program for

trainees and
new staff

an opportunity
for growth and
responsibility

job satisfaction

policies and
procedures that
clearly spell out
what standards are
expected

a progressive
stance on wages
and incentives

opportunity
to grow

an extraordinary
in-house training
program, tailor-made
for each and every
staff member

incentive schemes
to maximise
earning growth

flexible work hours

that meet not only
the salon's needs
but factor in a work/
life balance for each
employee

14

Employees want to be happy and

satisfied, and when they dont get
that they will often leave. What some
managers dont realize is that people
want to do good work. Create a happy,
positive work environment and people
are naturally motivated.
Even better: They motivate themselves
and each other.

EMPLOYER FACT AND FICTION

Many employers have the wrong idea about what makes a fantastic employer. If you want to get the most out of you, your staff, and
your business, here are some key facts you need to know.

FACTS

FICTION

"LIKE ATTRACTS LIKE"

CERTIFICATES ON THE WALL SAY IT ALL

How you and your staff behave affects the clients you get.
They say you have 6 seconds to make a first impression make
sure this is a good one and youll get the best clients. You spend
all day working with your clients for the sake of your business
and your staff you should make sure theyre good ones.

Getting those certificates is important, but you have to live up

to them, or they mean nothing. Take every opportunity to show
that youre the best the best boss, the best hairdresser.

WHAT YOUVE ACHIEVED SO FAR PROVES

HOW SUCCESSFUL YOU ARE

THE CLIENT EXPERIENCE IS MUCH MORE

THAN ONLY THE OUTCOME OF THEIR HAIR

No matter what youve achieved in the past, its the present

thats important to your clients, staff, and peers. They want to
know what you can do for them now.

Its not just about the hair, its the whole experience. Remember,
its all about the client do a great job on their hair, but also
make sure to listen and engage, and provide top quality
customer service.

SPEAKING ILL OF YOUR OPPOSITION IS HOW

IT IS IN THIS COMPETITIVE WORLD
Rubbish this only creates unrest within your team.
Think about it trainees especially socialise with other
hairdressers...you could be talking about their best friend.

RESULTS AND MEETING MY EXPECTATIONS,

KEEP ME COMING BACK TIME AFTER TIME.
Price might get my attention initially, but I will remember a
great job long after the price is forgotten!

THE BOSS IS ALWAYS RIGHT!

Wrong employees want to be valued, heard and be a part of
the success of the business. Take your employees ideas and
opinions into account theyve probably got some exciting
new perspectives.

15

THE APPRENTICE EQUATION

HEAR FROM REAL EMPLOYERS

Why not take some advice from some of New Zealands top salons? I asked some of NZs extraordinary employers to share with you
insights into their management style and the success of their high performing teams. Some chose to answer my questions directly,
while others turned to their teams for input.

>> EMPLOYER 1:

>> EMPLOYER 3:

What my staff say they liked most about my

management style:

Staff comment:
Inspirational.

Fairness, treating staff the way I would want to be

treated.

Fair, understanding, supportive, generous and forgiving.

Trusts, believes in and backs up the team in all
situations.

Training, I encourage, support and provide it for all staff

including myself. Never stop learning!

Encourages, facilitates and funds professional

development both in-salon and externally.

Get to know your staff and what makes them tick.

This occurs in our many team bonding sessions.

Encourages stylists and apprentices to achieve by

giving them the confidence to have a go and enter
industry comps.

Be active within the industry. My involvement in

association and competition judging has opened many
doors for myself and my staff. This encourages them to
see that our industry has so many opportunities and
prevents staff leaving.

Supportive of individual goals and dreams.

Flexible and sees situations from every viewpoint.
Operates a structure, but not a hierarchy.
Believes in herself and in her team.

>> EMPLOYER 2:

Larger than life, fun-loving and infectious energy,

positivity and laughter.

Key attributes for our high performing team:

Clear vision values, purpose and mission.

Forward-thinking and pro-active with progressing her

business.

A common goal that our entire team are aligned with.

Our employer creates and offers every opportunity for all

apprentices and stylists to be the best that they can be.

Clearly defined roles and tasks.

Good technical training plan in place.
Robust accountability and feedback loops.
Good communication open, honest and transparent.

>> EMPLOYER 4:

Our team celebrates and acknowledges success .

Communication. We have one on one meetings every

week to talk about goals and forward planning. I make
sure to listen to them.

We ensure the key attributes for a high performing

team are clearly communicated and made to
contribute to our day-to-day operation.

Give them responsibilities/tasks. This builds self-esteem

and makes them feel theyre making an important
contribution to the running of the salon.

Our training process, meetings and benchmarking

enables me to track the satisfaction of each team
member.

Letting them have a voice at meetings, asking their

opinion, listening to their ideas.

Being a small salon, I am able to spend time with team

members to share personal insights and concerns.

Reward and thank them and acknowledge their

successes at staff meetings.
Target their training based on goals and challenges
they face.

THE CHALLENGE
Growth comes from being progressive and making change to get the results. Recognise that the future, of not only your business, but
also this wonderful industry of ours can only prosper if we accept our future belongs to the next generation. So step up and apprentice,
it is absolutely worth the investment of your time and skill.

16

Register now
KITOMBA NZARH BUSINESS AWARDS
New Zealand Salon of the Year
Grand Salon of the Year
Salon of the Year
Employer of Choice
Excellence in Marketing
Fastest Growing Salon
Sustainable Salon
Business Stylist of the Year
Best Salon Design
Best New Entrant

HITO ANNUAL AWARDS

HITO Photo Challenge
Regional Apprentice of the Year
Training Salon of the Year
Tutor of the Year
Trainer of the Year
Jasmine McBeth Memorial Scholarship
Apprentice of the Year
See Your Work in Print Entrant of the Year

WWW.INDUSTRYAWARDS.CO.NZ

NEW ZEALAND ASSOCIATION

OF REGISTERED HAIRDRESSERS Inc.

People who train their own staff do much better in this business. Their stylists have
better relationships with clients and their salons are more successful.
PHILLIP MILLAR

THE FUTURE OF OUR INDUSTRY

IS AT STAKE
by Malcolm Gibbons.

18

Having apprentices is a win-win as it helps me stay in touch and keep my skills

where they need to be to stay on top of my game. Apprentices are sponges for
information and they help ensure I am on my game too.
CHERYL SCHOFIELD

s you may be aware, I have the opportunity to travel

the length and breadth of New Zealand in my role as a
Salon Specialist Business Coach and Mentor. I also get to
communicate with industry stakeholders and participants on a
daily basis.

Over 80% of the time I hear answers like these:

We dont have any, never really thought about it
We just dont take on apprentices
Who needs the headache of the young ones' attitudes
these days

Having been involved in many different capacities within the

hair and beauty industry over the past 30 odd years (I know,
seriously that long!) I feel I am qualified enough to voice an
opinion or two on what I see and hear today.

Wed rather get them after theyve qualified

We cant afford an apprentice

I need to let you know that this is just my opinion and is

not driven by any political, social or scientific agenda. Im an
industry participant who is noticing a disturbing trend that has
the potential to de-skill, de-value and de-rail an industry that Im
proud to be a student and leader in.

Theyre a drain on resources

So just what is it Ive been hearing thats disturbing me so much

that I feel I need to put pen to paper (or finger to keyboard as
the case may be)?

Now, Im not known for laying down and saying nothing and
this time is no exception.

Who can afford one?

Wed rather get them after someone else trains them
the list goes on.

For heavens sake! Just where the heck do you think youre
going to get that well-grounded, salon trained, hands-on
experienced, confident, and competent, qualified stylist from
if you dont start them as apprentices to be trained from the
bottom up just like you probably were?

Well, its the comments I have been hearing from salon owners
regarding employment, and more particularly employing
apprentices. Having met heaps (and I mean heaps) of salon
owners over the years, I often ask the question what keeps
you awake at night regarding your business? And the most
common answer by far is staff! More often than not its
specifically finding good qualified seniors.

To adapt a phrase my mother used to use about money:

They (apprentices) dont just grow on trees you know!
Im absolutely astounded that salons who have the ability,
the knowledge, and the experience to pass on to an apprentice

So on goes a discussion around this. I ask do you have any

apprentices? and this is the disturbing bit of this phenomenon.

19

THE FUTURE OF OUR INDUSTRY IS AT STAKE

I always have up and coming apprentices. People do move on, and people do retire,
but by taking on a new person every two years we are overcoming the problem
of not having enough skilled people.
We need up and coming hairdressers with high skills. To get that, we need to put in
the right training, it is vital for my business and vital to the industry.
CARLEIGH FRISBY

(after all thats the path most salon owners took when first
starting out) cant see that unless you do something and
participate in your industry through training new hairdressers
there wont be any quality hairdressers to hire at all. Youll
be lucky to find someone whos been through the year of
sweeping the floor and making tea and rinsing perms and
colours off, just to understand that hairdressing is a career that
needs to be developed and nurtured someone who cant
wait to get their hands on dolly head to create their first look.
Someone who interacts with your clients daily, slowly learning
the art of conversation and communication, gaining confidence
and being encouraged by understanding clients. What about
the rest of the team who nurture and cajole them giving them
confidence that they are going well and doing it right even
if its not perfect. And not to mention what you get you get
the privilege of watching a flower bud slowly opening up and
growing to full bloom as an active and contributing member of
the salon and society. You had a huge part in that development
and your sense of pride and admiration for what your apprentice
has become is part of your reward. And just how do you think

you got to where you are today without someone giving you
the chance, someone urging and encouraging you along
the way, being supportive when needed, being tough when
needed through all that formative training?
Cmon guys think about the future of your industry. Think
about 10 20 years from now and ask yourself will there be
enough qualified and salon experienced staff around to take
the industry over when you retire? Or will it just be a case of
a whole lot of people who can cut hair working out of back
bedrooms, kitchens and little shops on the street pumping out
mediocre haircuts giving mediocre service, giving back at best
mediocre to the community and world we live in?
I for one am getting tired and a little distressed at the state
of attitude displayed by salon owners not being fully (or even
partially) engaged in the industry that has provided them
with their lifestyle and career. Through this article I hope that
Ive stirred an inner pang of guilt or frustration in you that
that makes you think, and think hard, about the future of
hairdressing in New Zealand.

Training is an investment in the future, for both the salon and the individual.
You need to invest in your team and it will pay off in the long term.
The less time Im on the floor looking after my own clientele the more profitable
my salon has become.
DIANA BEAUFORT

20

 You can grow your own senior stylists just the way you
want them.

If Ive made you feel guilty then good, even better if Ive got you
asking the question: how can I change things? And if youve
agreed with my sentiments and are deciding that an apprentice
is probably a good thing to do for your business, then thats
fantastic.

Helps your salon grow

Am I arguing for or against certain types of government led
apprenticeships or private training enterprises no Im not. What
Im saying is that if you dont start passing on your knowledge and
experience to our young through some form of apprenticeship,
then our industry will fall by the wayside and well be left with the
hollow shell of what we will say was once a proud profession.

To help you see just what value an apprentice can add to your
business Ive pinched a list from HITO website.
Clients receive consistent and high-quality service
Its cost effective as apprentices can free up senior stylists

Id be keen to hear what you think and welcome your

comments.

Better staff retention and more motivated staff

MALCOLM GIBBONS LOVES HELPING SALON OWNERS GROW THEIR BUSINESSES AND HAS AN OUTSTANDINGLY UNCOMPLICATED WAY
OF DOING JUST THAT.
VISIT WWW.SALONBUSINESSCOACH.COM TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK!

21

THE BOOT CAMP ATTENDEES AT

THE L'OREAL ACADEMY IN 2014

WENDY MAXWELL

L'ORAL SUPPORTS INDUSTRY TRAINING

LOrals Wendy Maxwell talks about their support of HITO and industry training.

Oral might be a familiar name to anyone who has

followed HITO events over the last year. In 2014, LOral
showed their commitment to industry training through
supporting several of HITOs projects. We spoke with Wendy
Maxwell, Education and Development Manager at LOral,
about why LOral chose to support HITO and industry training.

Camp is an honour. Boot Camp is an awesome way for these

apprentices to grow and see all the possibilities our industry
can provide says Wendy.
In March 2014, LOral was also involved with the HITO AGM.
Gary Marshall, General Manager of LOrals professional
products division, spoke with the AGM attendees about the
LOral Hair Report. LOral compiled the hair report to highlight
the current success of the industry and provide insights on
how to maintain that success.

LOrals 2014 support of HITO began with the first HITO

Apprentice Boot Camp in February 2014. LOral provided
the venue for Boot Camp the fantastic LOral Academy in
central Auckland. One of LOrals staff, Kristin Borely, also led a
session on social media use at Boot Camp. With Kristins help,
that presentation was turned into an article for Forma so that
everyone could benefit. LOral continued to support Boot
Camp in 2015, providing the LOral Academy as a venue again.

The report showed the industry in a positive light, with

customers spending more and prioritising their hair, and a
larger number of apprentices gaining their qualification.
LOral are a big believer in apprenticeship training.
Apprenticeship offers real skills, knowledge, experience, and
support in the salon every day. HITO offers internationally

Education is the backbone of LOral. To have the opportunity

to support the future leaders of our industry through Boot

22

DIONNE HARDWICK, WINNER OF

THE TRAINER OF THE YEAR AWARD
SPONSORED BY L'OREAL IN 2014

L'OREAL'S GARY MARSHALL

SPEAKS AT THE 2014 HITO AGM

JENNY EASTWOOD AND JACQUI

MALCOLM AT NZ FASHION WEEK

KRISTIN BORELY FROM L'OREAL LEADS A

SOCIAL MEDIA SESSION AT BOOT CAMP 2014

"Education is the key to creating successful salons. We are here to support them
so our industry can grow."
WENDY MAXWELL L'ORAL

recognised qualifications that support the many career paths

available in our industry. Apprenticeships provide the skills
needed to be successful in a real life salon environment that
teaches life and communication skills too says Wendy.

training seminars. Through learning more, Dionne can then

pass on her learning to her trainees.
Acknowledging the best in our industry encourages others to
excel in their skills, Wendy says. This way the industry stays
modern and is constantly pushing its limits.

Without continued training our industry wont be commercially

relevant. Without qualified staff, the hairdressing industry
will be weaker, less relevant, vibrant, and unable to compete
internationally. Education is part of our DNA. At LOral, we
support education and qualifications. Education is the key to
making sure our industry stays strong and healthy.

LOral also gave some of our apprentices the chance to

join the LOral team backstage at NZ Fashion Week. The
apprentices that attended got to work with the team on the
Celine Rita, COOP, and Trish Peng shows. They got the chance
to experience the backstage environment and hone both their
technical and time management skills.

It is no surprise, then, that LOral agreed to support HITOs

Annual Awards in November 2014. LOral sponsored our HITO
Trainer of the Year Award in 2014. This award goes to a trainer
who shows an outstanding commitment to apprenticeship
training. Dionne Hardwick, HITO Trainer of the Year 2014,
received a LOral product pack and vouchers for LOral

For LOral, supporting industry training is an easy decision.

Education is part of their ethos, and, says Wendy, is the key to
creating a successful industry. The more support they provide,
the more our industry will thrive.

23

RENEE PRICE

MEET THE FIRST BEAUTY APPRENTICE

Renee Price is the first HITO beauty apprentice. We spoke with her and her trainer Charlotte at Reveal Beauty
about how the apprenticeship is going so far.

Beauty Services in Nail Technology (Level 3) and Beautician

(Level 4).

n 2014, HITO introduced a trial beauty apprenticeship.

The apprenticeship allows the apprentice to gain a beauty
therapy qualification while they work in a beauty clinic or
spa. They learn while they work, and they are a paid employee
in the beauty business.

By the end of their qualification, the apprentice will be qualified

to perform various waxing, make-up, facial, and nail services.
They will also understand the theory behind these services
and have a knowledge of nutrition and skin analysis. Trainees
nearing the end of their apprenticeship will understand how a
beauty business works and be able to train entry-level trainees.

Apprentices start with basic skills, such as customer service,

and work their way up to more advanced beauty therapy
skills. They will begin by helping a senior beauty therapist and
eventually learn how to provide various services on their own.

There are plenty of advantages to doing an apprenticeship. Renee

and Charlotte shared some of those advantages with us and
caught us up on how Renees beauty apprenticeship is going.

A beauty apprenticeship takes two and a half years. At the end

of that time, apprentices will have the National Certificate in

24

MEET RENEE PRICE

MEET CHARLOTTE WENZLICK

>> HITO'S FIRST BEAUTY APPRENTICE

>> RENEES TRAINER AND OWNER OF REVEAL BEAUTY

Im loving my apprenticeship so far. The more I learn, the more

I find to love about it says Renee.

Having an apprentice is a lot easier than we thought. Renee fits

in well with the salon and is very helpful Charlotte says.

Renee is speeding through her beauty apprenticeship. She

works at Reveal Beauty for 30 hours each week, training with
her trainer Charlotte on basic beauty skills. Since starting at
Reveal at the end of 2014, Renee has learned about manicures,
pedicures, eyelash tinting, and some massage. When we spoke
to her, shed just started learning about waxing.

Renee started shortly before the busy Christmas period, which

Charlotte says worked out perfectly. Renee had the opportunity
to learn a variety of administration and customer service tasks
straight away, such as issuing vouchers, which she may not have
learned at another time of year. Because she could do these tasks,
the other beauty therapists were free to focus on client services
during the busiest time of the year. They didnt have to worry
about answering the phones, issuing vouchers or greeting clients,
taking a lot of stress off the senior therapists. It also means they
can bring in more revenue by focussing on client services.

Renee had no prior experience in beauty therapy before she

started her apprenticeship. But no experience is necessary
before you start an apprenticeship. Apprentices learn about
customer service, reception and merchandising. They can take
responsibility for these tasks, leaving senior beauty therapists to
focus on the treatments themselves.

The clients are also happy with Reveals new apprentice.

They are supportive of her training, and they love having a
new face around, Charlotte says. As a bonus, they also get extra
or discount services from Renee. If a client is having another
service, Charlotte may offer then a free arm and hand massage,
for example, so Renee can practice her skills. This makes clients
happy, makes money for the business, and allows Renee to
learn with real clients.

Renee says working in the salon environment is a lot easier

than she thought. Her trainer Charlotte is available to assist
her and supervise her with each task, which allows her to learn
quickly. Renee says learning in the salon environment is very
helpful. She learns not only how each service works, but also
how they work in the salon environment. An apprentice knows
where all the tools are in the salon and how to interact with
clients, for example, as well as the technical skills needed to
perform each service.

Charlotte also enjoys knowing that her newest staff members

skills will be up to scratch.
Many girls come out of beauty school and into salons not
knowing many essential skills. They only know very basic skills
and often have to be retrained in skills like Brazilian waxing.
An apprentice trained in the salon from day one knows how
to perform all services in a salon environment.

Learning in a salon environment makes such a difference.

You learn how everything works in a real salon, and how to
interact with real clients says Renee.
Another advantage of apprenticeship training is that
apprentices earn a wage. An apprentice earns at least the
training wage, which is 80% of the adult minimum wage.
Although the employer can, of course, pay them more. Its
beneficial for the salon but also means the apprentice has an
income from day one. Apprenticeship fees are also significantly
cheaper only $1500 for two and half years of study and no
student debt, making training much more affordable. It also
means apprentices graduate without a huge student loan to
pay back for years after. Apprenticeship training is affordable
and practical. It gives apprentices a real feel for working in the
beauty industry.

We also know how much we have to invest in training from

day one. We know how much time an apprentice will take and
what they will learn. Often, with beauty school students, we
have to spend extra time and money retraining them a waste
of time for the student and the salon.
An apprentice also knows how their salon functions. They can
go straight into offering services without having to be trained on
salon systems or getting to know the clients (unlike a student from
a school). This is a huge advantage for the salon that trains them.
If a salon has someone apply who trained as an apprentice, that
salon knows that the apprentice knows all the skills of a senior
beauty therapist, and how to perform them in the workplace.

Everything about my apprenticeship so far has been fantastic.

Id definitely recommend apprenticeship to other people
interested in a career in beauty.

I would absolutely recommend beauty apprenticeship to other

beauty businesses, Charlotte says.

WANT TO KNOW MORE? CONTACT TANIA BERRYMAN ON 021 818 364 OR EMAIL BDEV@HITO.ORG.NZ FOR MORE INFORMATION ON
BEAUTY APPRENTICESHIPS OR TO DISCUSS TAKING ON A BEAUTY APPRENTICE IN YOUR BUSINESS.

25

barbering
motivation is key
Peter Wells, the owner of Ali Baba's in Wanaka, shares his barbering expertise.

26

"For me, barbering is about people. You provide a service for people. If you want that
service to be the best it can be, ongoing learning to further develop your skills is the
only way to get there."

o matter where you are in your career, if you're an

apprentice barber or qualified barber, you need
motivation to further your skills. Its true what they say:
you never stop learning, especially in this industry, where
fashions constantly change.

An apprentice can inject fresh blood into your barbershop and

bring fresh new ideas. They can be a great way to meet others
that are passionate about the barbering industry. You can
connect with other barbershops with apprentices, for example.
They can also inspire you to get more qualifications yourself.

But its not always easy to motivate yourself. You can feel stuck
in a rut. What you need is a kick in the arse, because the only
way to rectify it is to change what you are doing. Remember
Einsteins definition of insanity doing the same thing over and
over again and expecting different results.

Teaching isnt easy and can be frustrating at times. You can feel
like youre bashing your head against a brick wall, but when you
see your apprentice get it it makes up for all the hard work.
Its when you are training an apprentice in a certain style or
service that holes may show in your work. When explaining
the details of what youre doing, you want your instruction to
be clear and precise. You do not want to do the apprentice
a disservice by not being sure of something yourself, so use
it as inspiration to improve your skills. HITO run workshops
that you can attend, or maybe get another barber from out
of town to come to your shop for a day to mentor you and
your apprentice can both watch and learn. Get involved, try to
become the go to person in your industry. Then eventually,
YOU will be the one who is asked to be a mentor.

APPRENTICES AND JUNIORS

As an apprentice barber, youre taught to watch a senior
cutting. Its a great way to learn. You can also watch how to
DVDs or YouTube videos to see how to perform a certain style
or service. Some hair product companies even have tutorials
on styling.
If you feel youre not getting the training you need, take
responsibility for yourself and ask for help. Go seek out other
barbers and ask them to show you a thing or two. Most barbers
I know of would be more than willing to help. You could even ask
your HITO Sales and Liaison Manager to help you set up these
meetings. They may know who you could talk to or know about
training days you could join. Remember you are young in this
industry, and not everything happens overnight. Just keep trying.

I am always watching other barbers. Im not looking for what

we do the same; Im looking for what they do differently. When
I travel, I visit other barbershops, they are a great source of
ideas both good AND bad. You get the clients point of view on
something you may be doing in your barbershop that could
be improved.

QUALIFIED BARBERS

For me, barbering is about people. You provide a service for

people. If you want that service to be the best it can be, ongoing
learning to further develop your skills is the only way to get
there.

If youre a qualified barber or barbershop owner and you

need motivation to up-skill yourself, I would suggest
employing an apprentice.

WANT TO GET QUALIFIED AS A BARBER OR TAKE ON AN APPRENTICE? CALL HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ
FOR MORE INFORMATION.

27

a guide to

beard shaping
Maloneys Barber Shop
share their top tips
and tricks for
beard shaping.

28

As you will have seen, in the media and on the street, beards are on the rise.
They've moved from the hipster domain into the mainstream. Why?

he influence of sports stars and celebrities plays a role. For some men, growing a beard signals a break from
conformity, or from the grind of the daily shave. For others, its a sign of untamed masculinity or a badge of honour.
It takes commitment to get through that itchy phase to sporting a fully-fledged beard.

Holiday time sees more guys growing a beard over summer. And now that facial hair is more acceptable in the workplace,
more of them are confident to leave it on when they return to work. Growing a beard can be a way for clients with receding
hair or shaved heads to enjoy the barber shop experience that theyve missed.
Whatever the reasons, bearded men are keen to find a barber they can trust to shape, trim, groom and advise on their beards.
There tend to be three main types of bearded gents:

>> SHORT AND SHARP

This client keeps his beard short
and well groomed and will have
it trimmed as often as he gets a
haircut. He may invest in clippers
but will probably still ask for advice
on trimming and shaping. When
working in tandem with a sharp
masculine haircut, a short beard
can have a striking effect.
Well outline some specific techniques
for short beards later on in the article.

>> HAPPY MEDIUM

>> LONG JOHN

This gent has been cultivating a beard

for a few months and wants to keep
growing, but it needs some shaping
and trimming. He is usually happy to
lose some length. Youll need to hone
your clipper over comb skills for this
client, as a medium length beard is
where the barbers beard shaping
techniques are most important. Weve
provided a step by step guide later in
the article on how to work with the
Happy Medium.

This client has a well-established

beard. He has been growing it for
more than six months and needs
only very light trimming, plus some
advice on beard products (oil and
balm) and perhaps moustache
products (wax). It might be the first
time hes let a stranger touch his
beard, so you have to give them
confidence that you know what
youre doing.

29

A GUIDE TO BEARD SHAPING

THE
PROCESS
There are tips and tricks for each
of our three bearded gents. But
here are some basic steps all beard
shaping has in common, using a
client with a Happy Medium as
a model.

This first step is always consultation.

2. Trim under the right side of the

throat, up to the jawline/chin.

3. Now check with the client how

its looking. Their feedback will
determine the rest of the process
For example, do they want it
shorter?

Examine the clients face shape and

haircut, and establish what he wants
to achieve. Always comb out the
beard to see its natural direction and
check for any gaps or discolouration,
which can make it appear patchy.
Once youve established the desired
outcome and process (clipper and
guard or clipper over comb), always
proceed in the same order outlined
in this article. This will help with
overall shape and symmetry.

30

1. Start shaping with the right cheek

and move from the ear down
to the chin. At the same time,
brush or comb in the direction of
the beard growth. This removes
excess cut hair and keeps the
area clean, making it easier to
spot any fine pieces of hair you
might have missed. Tip: cutting
less off is better at first. Once you
get the overall shape, you can
easily take a bit more off.

4. Work on the left cheek from the

ear down to the chin. Always
check against the right side as a
guideline for length. It helps if you
stand behind your client during
this step. You will be better able
to judge the length this way.

5. Trim under the left side of the

throat, up to the chin. Steps 4
and 5 are the same as steps 1
and 2, just on the opposite side
of the face.

6. After youve trimmed both sides,

make sure they match up. Lightly
trim the chin and central jaw
area. Move the face around and
check that the beard is even from
different angles. Once you and
your client are happy with the
length and shape, move on to
the next step.

7. Shape the moustache. Start on

the right side and then match
the left side. Stand in front of
your client, get him to look you
in the eye and make sure the
moustache is even.

8. Tidy the upper lip. Make sure the

bottom of the moustache is even,
and the hair isnt sticking out over
the lip.

9. Tidy up the outline of the beard.

Make sure all the edges are even,
and that you havent missed any
patches or stray hairs.

10.The finished beard.

31

A GUIDE TO BEARD SHAPING

TOP TRICKS + TIPS

>> SHORT AND SHARP

>> GENERAL TIPS AND TRICKS

Trim a short beard using a regular clipper guard from

1-4, or a combination of these. As with all beards, leave
the jawline and chin longest; the neck and throat can
be tapered down to a shorter length (1 or 2). Clipper the
moustache to a 1 or 2, then use neck trimmers to clear
hair from the top lip. Gently take some of the hair off
the cheek lines and create a clean line above the
Adams apple.

Patches. Some clients may have areas in their beards

that are noticeably thinner than others. There are a
few ways to hide these. You can comb other hair over
the thinner areas, hiding them from view, or you can
thin out the thicker areas to balance out the look of
the beard.
Unrealistic client expectations. Some clients may
have unrealistic expectations of how their beard
can look. Their beard may be too sparse to achieve
what they want, or the hair might only grow in one
direction, making it harder to achieve the look they
want. You need to advise them on what you can
realistically achieve. For example, if their hair only
grows downwards you cant trim too much from the
sides. If you do, theyll end up looking like a wizard.

The purpose of a beard, however short, is to exaggerate

the jawline and compliment the face shape. A short
beard trim can be vigorous and should follow the shape
of the face. Let your clipper guard do its work.

>> LONG JOHN

To establish trust, it helps if you (or one of your team)
have a beard; if not, have access to beard images online
or in the shop. For a longer beard, start with a vigorous
comb or brush, followed by a very light clipper over
comb, and finish off with a beard oil. Advise your client
that regular combing and a good beard oil are essential
parts of maintaining longer facial hair and still
looking presentable.

Client comfort. There are a few tips to make sure your

client is comfortable during the service. Remind your
client to close his eyes while you trim cheeks and
moustache to avoid getting hair flicked in his eyes.
You should also take care when using neck trimmers
to outline the beard or shape around the mouth
you dont want to cut your client.

Beard oils are usually a blend of essential oils, similar

to Argan Oil or Moroccan Oil but with more masculine
scents such as Bay Rum, Cedar or Sandalwood. They
add shine, detangle, maintain shape and enhance natural
colour. Were lucky to have several quality brands in New
Zealand. Apply a few drops to your palms, rub together
then apply vigorously to the beard and comb through.
You can drop the oil into the clients hands and get him
to rub it in if this feels more comfortable for him.

Keeping the face clean. Dust the clients face with a

neck brush regularly and blow excess hair away with a
drier. Make sure to comb through the beard regularly
as you shape it this removes extra cut hair and helps
find the natural growth pattern of the beard.
Have a beard. It helps if you can give your client proof
of your skill with a beard. Having a beard is the easiest
way to do this. If you cant grow or dont have a beard,
make sure to have examples of your work around.
Have pictures or colleagues that have beards that
youve shaped for them.

INTERESTED IN LEARNING BARBERING? GIVE HITO A CALL TODAY ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

32

EMPLOYERS:

Get involved in
WorldSkills 2015
WorldSkills Regional Competitions are coming soon
and you should get involved.

33

2015
REGIONALS
WILL BE HELD ON:

What is WorldSkills?
WorldSkills is an international competition held every two years. Any apprentice or qualified
person aged 22 or under can be involved in the international competition, and any
apprentice no matter their age OR qualified person aged 22 or under can be involved
in the regional and national competitions.
The WorldSkills regional competitions are held every year. Competitors take part in three
modules Ladies Creative Cut and Colour, Mens Fashion Cut and Colour, and Creative Hair
by Night Conversion using mannequin heads to create the looks. All mannequin heads are
provided on the day.

Auckland & Dunedin

Monday 4 May
Wellington &
Christchurch
Monday 11 May

The WorldSkills national competition is held bi-annually. Competitors are selected from the winners and other high scoring competitors
from the regional competitions. The winner and runners-up from the national competition may have the opportunity to compete
internationally. WorldSkills International is held every two years.

Why should your salon get involved?

WorldSkills can:
Give every hairdresser in your salon the opportunity to improve their skills. WorldSkills requires lots of in-salon training, which
anyone can help with. There are also plenty of opportunities to attend training sessions led by award-winning hairdressers.
Create a strong team environment where everyone gets involved in training and supporting the competitor.
Give your competitors valuable skills they can pass on to everyone in the salon.
Make your competitors more confident, better organised, and more productive.
Provide publicity for your salon and get your community involved they can help with fundraising, training etc.
Provide the opportunity for extra training and growth for your staff.
Give the competitor an exciting new challenge and new goals to achieve.
WorldSkills requires commitment, perseverance, and hard work from competitors and trainers alike. Competitors need the full support
of their salon. But the rewards are well worth it for the competitors, their colleagues, and the salon they work in.

Hear from other employers whove been involved in WorldSkills.

Anne Millar, Headquarters Remuera

One of my apprentices, a Year One apprentice who had only been cutting for six weeks, took part in
WorldSkills. She gained a huge amount of confidence, developed her blow waving/cutting skills, and
improved her timing and her ability to take responsibility for achieving her goals.
WorldSkills is a fantastic opportunity for the apprentice. The skills required to attempt WorldSkills
create interest and excitement for them, and the exposure they get to other
top stylists (during training) is worth more than money can buy.
Apprentices will need commitment to training and hours of practice. Its not for the faint hearted, but
for the serious and dedicated. They need to be patient and prepared, and learn from their mistakes.
I believe WorldSkills is a very exciting competition for young people developing skills not just in
hairdressing and admire anyone that takes part.

34

Images courtesy of WorldSkills International

WORLDSKILLS

Grant Bettjeman, Bettjemans

Getting involved in World Skills has massive benefits for the salon and the apprentice. The skills
demanded are a real stretch for any apprentice, and in my experience the challenge is just what
our apprentices need. The apprentices who take up the challenge of WorldSkills are always light
years ahead of the others in terms of development.
The energy and training opportunities always involve the whole salon. We are building a team
that have had some experience in WorldSkills, and they are extremely keen to pass on what they
have learnt.
My advice to salons wanting to get involved is to buy the WorldSkills Training Book and DVD.
That tool is what set us in motion. Also, there are hairdressers all over the country that are
excellent trainers and are always tremendously generous in giving their time to help.

Cathy Davys, VIVO Wakefield Street

The employer benefits immensely by the apprentice being engaged in WorldSkills. In my
experience it enhances the speed at which apprentices earn a profit in the salon, their confidence
increases, they understand a systematic approach to tasks and are very aware
of time frames. All this adds up to increased productivity in the salon.
WorldSkills builds a terrifically sound skill base for apprentices. Their salon work improves, their
cutting has more structure, their blow waves last longer, their colour work becomes more
thoughtfully placed, and their clientele grows.
I would not have the opportunities I have had in my career if it wasnt for my time representing
New Zealand around the world. Competing internationally has given me a true appreciation of our
craft and an ongoing love for this industry. My ongoing learning and education has helped me build
a large client base that enjoys perfection in their cuts, colour, and styling.
If youre going to enter WorldSkills, make sure to research, plan, and start practicing early.
Ask for advice and be prepared to go for it. All work is completed on a mannequin, so there
are no excuses. And finally, keep in mind that WorldSkills is fun.

Dave Rogers, Morph Hair

WorldSkills really pushes apprentices to achieve. They become better all-round apprentices
and speed up their learning. It helps their professional development and personal growth.
WorldSkills encourages everyone in the team to improve their skills and share their knowledge.
It also brings the team together as they all support the people competing.
It gives your competitor a point of difference. Clients know who they are and ask for them
specifically, which helps them build a client base and brings more business to the salon. The
support of the team and the clients helps build confidence too.
WorldSkills opens up tons of fantastic opportunities for the salon and the competitors. It gets
awesome coverage for your salon Morph has been featured in industry magazines and local
papers. And one of our competitors was asked to be on the Redken Artistic team, which is an
opportunity she might not have had if it werent for the publicity and skills she got from WorldSkills.
WorldSkills sends a message that your salon is progressive and invests in the future of industry.

FOR MORE INFORMATION ON WORLDSKILLS, PLEASE CALL PITCHIN ON (04) 499 1180 OR EMAIL WORLDSKILLS@HITO.ORG.NZ.
TO APPLY FOR WORLDSKILLS, PLEASE FILL OUT AND RETURN THE ENCLOSED APPLICATION FORM.

35

WORLDSKILLS

WORLDSKILLS UPDATE
In April 2015, WorldSkills New Zealand is hosting the first WorldSkills Oceania competition. Over 100 competitors from seven
countries are competing in this exciting event, including our very own Jenny Eastwood and Nadine Gratton. The pair will
compete in the hairdressing section against stylists from Australia, Malaysia, India and beyond.

Both Nadine and Jenny were also grateful to attend HITO Boot
Camp (read all about Boot Camp in this issue of Forma). The
mentoring and training that happened at Boot Camp adds
another layer to Jenny and Nadines preparation for Oceania.

adine (Ursula Harris Hair Design, Nelson) says she is

super excited about the chance to compete at an
international level. Competing at such a high level
means lots of work. For training, Nadine has been focusing
on the women's blow-wave, mens bombage, bridal and three
wishes modules of the competition.

The Oceania Competition is taking place at the Waikato

Institute of Technology in Hamilton on 14-17 April 2015. After
Oceania either Jenny or Nadine will be selected to travel to
Brazil with the Tool Blacks team.

Ive been getting my timing a lot faster over the last couple
of weeks, she says.
In the next few weeks before competing I am setting aside
3-4 hours a day specifically on one module so I can master my
design on each module. Things are moving along quickly now
so Im just trying to manage my work and training and find the
balance so I can keep doing more training.

The Tool Blacks consist of the top young people from each
skill category, and they will head to Brazil in August to compete
in the International WorldSkills Competition. Representing
New Zealand at this international event is an honour that two
other HITO hairdressing apprentices have had so far. In 2011,
Laura Simpson represented New Zealand in London, and
Cait Woodcock competed in Germany in 2013.

Jennys spending her time practicing in the salon. Shes also

attended several seminars recently which have helped her
train for WorldSkills and learn new skills. And, of course, the
training sessions organised by HITO have helped her hone
her skills.

WHAT IS WORLDSKILLS?
WorldSkills is an international competition where young
people compete to be the best of the best in their chosen
skill. Hairdressing is not the only industry to take part others
include engineering, automotive, hospitality and carpentry.
Not for the faint of heart, competitors need to show excellence
in a wide range of skills. Nadine highly reccommends getting
involved with WorldSkills:

Jenny is particularly grateful to New Zealand scissor

manufacturer Kieran Janes of KJ Scissors. Kieran generously gave
Jenny a 50% discount on a brand new pair of scissors recently
because he wanted to help her do her best at the competition.
Kieran has been crafting high-quality scissors for over 20 years.
The scissors are amazing, Jenny says. Theyre everything
everyone says about them and more. Im so grateful to Kieran
for giving me the discount I could never have afforded
them otherwise.

I think its an amazing way for apprentices to up their skill

level and have the chance to develop new skills further,
Nadine explains.

IF YOU THINK YOU HAVE WHAT IT TAKES THEN APPLY FOR WORLDSKILLS REGIONAL COMPETITIONS TODAY. GO TO
WWW.HITO.ORG.NZ/WORLDSKILLS TO FIND OUT MORE INFORMATION AND DOWNLOAD AN APPLICATION FORM OR EMAIL
WORLDSKILLS@HITO.ORG.NZ.
FIND OUT MORE ABOUT WORLDSKILLS NEW ZEALAND AT WWW.WORLDSKILLS.ORG.NZ/ OR INTERNATIONAL WORLDSKILLS
AT WWW.WORLDSKILLS.ORG/
IF YOURE IN HAMILTON 14-17 APRIL 2015 COME DOWN TO WINTEC AND HAVE A LOOK AT THE COMPETITION.

36

JENNY WORKING ON
HER MANNEQUIN

ULRICA
DEMONSTRATES
ON A MANNEQUIN

NADINE WATCHES AS ULRICA DEMONSTRATES TECHNIQUES

ON THE MANNEQUIN AT WORLDSKILLS TRAINING

NADINE GRATTON AND JENNY EASTWOOD

JENNY AND ULRICA DISCUSS

WORLDSKILLS TRAINING

JENNY AND NADINE

NADINE WORKS ON HER MANNEQUIN

37

GENERIC LEGISLATION OVERVIEW

New Health and Safety law will likely take effect in the second half of 2015, bringing new responsibilities
for everyone in the workplace. WorkSafe Sector Engagement Manager Bryce Fleury explains what this will
mean to workplaces across New Zealand.

o one goes to work expecting to get hurt, sick or killed.

But in New Zealand, far too many people do. On average,
75 people per year die on the job, one in 10 is harmed
and 600-900 die from work-related diseases all coming at a
cost of $3.5 billion per year to the New Zealand economy. And
that doesnt take into account the social and psychological costs
on the friends, family and co-workers of those people hurt or
killed on the job.

organisations are safe, healthy places to work. Workers also have

duties under the new legislation to take reasonable care for their
own and their fellow workers health and safety. Health and safety
is everyones responsibility, and both PCBUs and officers will (and
should) be held accountable if they fail in their duties.
Another important point to note is that when two or more PCBUs
are working together, they will have overlapping duties of care.
While these same duties exist under current law, the Bill provides
clearer requirements for PCBUs to work together to meet their
duties. For example, on a construction site where there are a
number of companies working together, each PCBU has to
consult and coordinate with the other PCBUs to ensure the health
and safety of the workers on site as well as anyone visiting the site.

In international terms, New Zealands workplace health and

safety record is extremely poor. On a population basis, youre
twice as likely to be killed or suffer serious harm working in
New Zealand compared to Australia, and six times as likely as
if you were working in the UK.

The Bill also proposes extending coverage for volunteers.

The Working Safer reforms are aimed at targeting high risk
activities and the last thing we want to do is negatively affect
the many volunteers who make such a vital contribution to
communities around New Zealand. In the Bills current form,
voluntary organisations (that have no paid employees) will not
be covered by the legislation. Organisations that have a mix
of voluntary and paid staff will be regarded as PCBUs and will
have the same duties to those volunteers as they would to any
other worker. Directors of organisations who are volunteers
will still have the duty of due diligence but will be exempt from
prosecution if they fail to meet this duty.

Thats why in 2013, the Government announced the Working

Safer reform package, aimed at bringing down New Zealands
workplace injury and death toll by at least 25 per cent by 2020.
Thats a big ask. And if we are going to meet this goal, everyone
has a role to play.
Naturally, people want to know about the new accountabilities,
responsibilities and penalties the new law will create. While
the full details of the Bill wont be confirmed until it finally
passes through Parliament, there are some important, positive
changes on the horizon for us all which can be outlined now.
The new law introduces the concept of a Person Conducting
a Business or Undertaking (a PCBU), and the PCBU has the
primary duty for Health and Safety. Despite its name, a PCBU
will usually be a business entity, however a person can also be a
PCBU if they are a sole trader or self-employed.

There are those who still see health and safety as just another
compliance chore, but a strong commitment to a healthy
workplace can deliver you better staff retention and engagement,
higher productivity, greater client commitment and a significant
return on investment. And yes, there will be significant penalties
for those who fail in their duties, including fines, jail time, or both.
WorkSafe will certainly enforce these penalties if and when we
have to, but we never want to have to. Our goal is to make every
New Zealand workplace safer for everyone, every day.

The new law makes it very clear that those who create risk are
responsible for managing it, either by eliminating or minimising
it, so far as is reasonably practicable. Thats why the primary
responsibility rests with the PCBU. This new concept moves
away from the narrow employer-employee relationship and
more accurately captures where the risk lies, as well as the
PCBUs responsibility to manage it.

The question that every person in the workplace should

be asking themselves is not Do I have a responsibility for
workplace health and safety?, but What is my responsibility for
workplace health and safety? Its the right thing to do and its
good business. Everyone who goes to work deserves to come
home healthy and safe.

The new law also brings new responsibilities for company

partners and directors as well (called officers). Officers will have
to actively engage at the governance level to make sure their

VISIT WWW.BUSINESS.GOVT.NZ/WORKSAFE/ FOR MORE INFORMATION.

39

CHANGES TO EMPLOYMENT LAW IN 2015

By David Patten LLB:BA; MBS; FAMINZ.

CHANGES TO THE EMPLOYMENT RELATIONS

ACT 2000

trust you have all had an enjoyable and relaxing festive season.
I suspect that 2015 is going to be a challenging year for the
industry given the various changes to the business landscape.

In this context I would like to discuss some of those changes as

they impact on your staff.

A number of changes to this Act will take effect from 6 March

2015. The key changes which, in my view, are directly relevant
to the hair and beauty professions are as follows.

CHANGES TO PAID PARENTAL LEAVE

1. GOOD FAITH

Changes to paid parental leave came into effect on 1 April 2015.

This change amends the good faith provisions that require

an employer to give an employee relevant information where
they are proposing to make a decision that will, or is likely to,
have an adverse effect on the continuation of that employees
employment. It aims to clarify what information employees are
entitled to during restructures or other situations where their
employment is at risk.

These changes extend the maximum amount of Paid Parental

Leave from 14 to 16 weeks. The changes apply to an employee
or a self-employed person if:
The expected date of delivery of their child is on or after
1 April 2015, but the child is born before that date; or

An employer must give the affected employee relevant

confidential information about themselves. An employer
does not have to give the affected employee confidential
information about another employee if doing so would involve
an unwarranted disclosure of the affairs of that person. Further,
an employer does not have to give confidential information that
legally must stay confidential, or where there is good reason to

The child is born on or after 1 April 2015; or

In the case of adoption, if the date on which the carer
assumes care of the child is on or after 1 April 2015
Please note that the maximum amount payable for eligible
employees and self-employed persons is presently $504.10
gross per week.

40

keep the information confidential e.g. to protect the employers

commercial position.

Any other law that requires an employee to take rest and

meal breaks takes priority over the rules in the Act.

NB: Restructuring your business from a legal perspective

is becoming an increasingly complex area of law. If you are
contemplating a restructure I urge you to seek legal advice
before you commence the restructuring process.

Please note that employers and employees cannot contract out

of the right to rest and meal breaks an employment agreement
that required an employee to take no breaks, and did not
provide compensatory measures, would exclude an employees
entitlements and therefore would have no effect. In other words,
an employee either gets a break or a compensatory measure
the employer cannot fail to give either.

2. FLEXIBLE WORKING ARRANGEMENTS

Under the present Act the right of employees to request flexible
working hours is restricted to those employees who have
caring responsibilities. A request cannot be made until after
six months employment has elapsed.

In my view and taking into account the nature of the profession,

salon owners would be unwise to seek to replace rest and meal
breaks with compensatory payments. The profession can be
stressful; the health and safety of staff and salon clients is of
paramount importance; advice should be obtained at the time
any changes are being contemplated.

Under the new Act all employees now have the right to request
flexible working arrangements at any time and employers must
respond to this request within one month, in writing, giving the
reasons for any refusal. There is now no limit on the number of
requests an employee may make in a year.

Until next time...

3. REST AND MEAL BREAKS

PS: IF THERE ARE ANY MATTERS OF AN EMPLOYMENT LAW
NATURE THAT YOU WOULD LIKE ME TO WRITE ON PLEASE SEND
AN EMAIL TO ME AT DAVID.PATTEN@DJPASSOCIATES.CO.NZ

The changes under this heading seek to balance the

importance of rest and meal breaks with the need for breaks
to be practical for each work place. The changes replace the
current strict rules with a more general right for employees
to have rest and meal breaks to give them a reasonable
opportunity to rest, eat, drink and deal with personal matters.
The new provisions encourage employers and employees
to negotiate, in good faith, rest and meal breaks without
compromising business continuity and flexibility. A rest break
is a short break, whereas a meal break is longer break for
employees to eat a meal (lunch, for example).

CHANGE TO MINIMUM WAGE

On 1 April 2015 the minimum wage increased to $14.75
per hour. Workers on minimum wage must receive a
minimum of:

The changes say:

$118.00 for an 8 hour day

When employers can make reasonable restrictions on rest

and meal breaks

$590.00 for a 40 hour week

$1180.00 for an 80 hour fortnight

That employers can specify when breaks are taken, if

employees and employers cannot agree on when and
how long a break should be

The Training Wage (which relates to the minimum wage

for trainees and apprentices) will also increase to $11.80
an hour. Trainees or apprentices on minimum wage must
receive a minimum of:

That an employer is exempt from giving breaks when

employees agree to reasonable compensation or where
the employer cannot reasonably give the employee rest
and meal breaks

$94.40 for an 8 hour day

$472 for a 40 hour week

That reasonable compensatory measures are to be provided

when an employer is exempt from the requirements to
provide breaks

$944 for an 80 hour fortnight

FOR FURTHER INFORMATION ON THE CHANGES GO TO

WWW.MBIE.GOVT.NZ

Rest breaks must be paid. Meal breaks do not have to

be paid.

41

JACQUI AT WORLDSKILLS NATIONALS

JACQUI MALCOLM

JACQUI MALCOLM ACCEPTS THE JASMINE

MCBETH MEMORIAL SCHOLARSHIP

JACQUI MALCOLM AND

COURTNEY JACKSON,
BOTH FROM BE BA BO HAIR
STUDIO, WITH THEIR AWARDS

JACQUI MALCOLM (R )
AND JENNY EASWTOOD
AT NZ FASHION WEEK 2014

JASMINE MCBETH

JACQUI'S DIARY
Jacqui Malcolm, 2014 Jasmine McBeth Memorial Scholarship recipient, shares her experiences since receiving the scolarship.

couldnt be more honoured and thankful to be the 2014

Jasmine McBeth Memorial Scholarship recipient. Hearing
my name called out and receiving the scholarship was
the most overwhelming feeling ever. I couldnt be more grateful
to receive such a special award. The Industry Awards were
incredible. I love being around so many people that share the
same passion.

them light up in the mirror is the best feeling of all. Ive only
just signed up to start the Advanced Cutting qualification, but
Im looking forward to the challenge. Im looking forward to the
platform presentation Advanced Cutting trainees have to do.
We have to present a haircut to a live audience, which will be a
big challenge for me.
My other goal for this year is to pass on what Ive learned to
others. So many people helped me to achieve my goals last
year that I want to pass it on. Courtney Jackson and Hine Te
Ahwe (who work at Be Ba Bo Hair Studio with me) recently
asked me to help them train for their Photographic Competition
entries. Hannah Hay also asked me to help her train for her final
assessment, which I really enjoyed.

It was very special to meet the past winners of the Jasmine

McBeth Memorial Scholarship along with Denise and Murray
McBeth, Jasmines parents. They made me feel very welcome,
and Im so happy to be a part of the Jasmine McBeth
Scholarship family.
Living in New Plymouth (where Jasmine lived) has given me
the opportunity to learn more about Jasmine and what she
achieved. Ive met many people that knew her. Despite struggling
with cancer, Jasmine fulfilled her hairdressing dreams. Im even
more inspired than ever to achieve my hairdressing goals and
dreams after learning what she achieved.

Ive recently signed on to be a trainee judge at the NZARH

competitions. Im looking forward to learning everything about
judging and learning more about hairdressing along the way.
I want to pass on what I learn to other people, and I hope to be
inspired by what I see as a judge.

2014 was the year that kicked off my hairdressing career.

I achieved my National Certificate in Hairdressing, won
WorldSkills in Auckland and competed at WorldSkills Nationals,
helped out at NZ Fashion Week, and attended Sydney Hair
Expo. I cant wait to use my Jasmine McBeth Memorial
Scholarship to help my career grow even more.

I followed Julieannes (Hartshorne, the 2013 Jasmine McBeth

Memorial Scholarship recipient) journey in Forma magazine last
year. She achieved so much with her scholarship money, and
I hope to be just as successful. I cant wait to see what other
opportunities arise for me.
Thank you to Denise and Murray, to HITO, and, of course, to
Jasmine. Im so grateful to have this opportunity to fulfil my
dreams and inspire others. Im excited to share my journey
with you in Forma over the coming year.

The first goal I plan to achieve is gaining my National Certificate

in Hairdressing (Advanced Cutting). Cutting is a passion of
mine. Giving my clients a completely new haircut and seeing

42

APPRENTICE OF THE YEAR

NADINE GRATTON (URSULA
HARRIS HAIR DESIGN)

NADINE AT THE 2014 BOOT CAMP

ULRICA TRAINS NADINE AND

JENNY FOR WORLDSKILLS

WORLDSKILLS TRAINING

NADINE'S DIARY
Nadine Gratton, HITO Apprentice of the Year 2014, shares what shes been up to since she won the award.

was over the moon when they called my name (as the
winner of HITO Apprentice of the Year 2014). I didnt think
I heard them properly. I was speechless and shocked, but
super happy and excited at the same time.

Ive also been involved in a few photoshoots for Wild Tomato

magazine, a local magazine in Nelson. Ive worked with the fashion
editor of Wild Tomato for a while now, and I often do the hair for
their photo shoots. Doing this has helped me build confidence
and shown me a different way to work with and look at hair. Its an
ongoing opportunity for me to learn new things. I usually meet
with Sonya (the fashion editor) a week before the photo shoot.
She shares her vision with me, and then we brainstorm ideas to
figure out what will look best. On the day of the shoot I prepare
and style the models hair. Sonya checks on the style at the end
to make sure it matches the vision. Once the hair is complete, we
lend Sonya a few products to photograph so she can explain to
their readers how I achieved the hair look.

Winning HITO Apprentice of the Year is only one of the exciting

experiences Ive had in the last year. Im part of WorldSkills,
attended HITO Boot Camp, and had some photo shoots for
Wild Tomato magazine in Nelson.
I competed in the WorldSkills regional and national competitions
last year, winning the bronze medal at the National competition.
Since then Ive been training for WorldSkills Oceania, which
involves competitors from all over the Pacific region.
Training for WorldSkills has been fantastic. Every time I train I learn
something new and come up with different ways to do things. Its
taught me a lot not just about WorldSkills but about self-discipline
and self-management too. I dont think I would be as confident as
a hairdresser if I hadnt done WorldSkills. Competing has brought
me out of my shell, which helps me every day in the salon as well
as with finding extra opportunities.

The most recent thing Ive taken part in is the HITO Boot Camp.
The seven regional apprentices spent three days at LOral
Academy in Auckland, learning from industry experts. I learned so
much in the three days at Boot Camp. It made me think about my
career and my goals and boosted my confidence. I learned how to
network and that there are plenty of different paths to take to get
where you want to go. I learned tons of practical tips from Michael
Beel and Karina Gollins sessions, and got to do a fantastic photo
shoot with Jock Robson. I also learned a ton about competitions,
editorial work, and having a work-life balance. Boot Camp was
amazing, and I encourage everyone to get involved. It taught me
so many different ways to look at things.

Jenny Eastwood (gold medallist at WorldSkills Nationals) and I

recently did some training with Ulrica Hansson and Richard King. I
learned how to do a mens bombage cut, which is a classic mens
cut. Bombage means to bend its a square-shaped cut that looks
simple but is quite technical and is a good way to show skill. I also
learned new blow waving and thinning techniques. The thinning
technique has helped me a lot. I also learned how to colour the
new mannequins we will be using they are white-blonde this
time, which means the colour will come out differently than on the
brown mannequins weve used previously.

Ive grown so much as a hairdresser since the last Boot Camp

(Nadine attended the 2014 Boot Camp as 2013 Northern South
Regional Apprentice of the Year). The 2015 Boot Camp showed
me how far Ive come in the last year. I feel more confident
overall. I especially feel my public speaking has improved.
Im where I am today because of peoples willingness to help
me and teach me. I plan to grab every opportunity that comes
my way and help train and pass on my knowledge to other
apprentices to help them achieve their goals.

Im nervous but excited about WorldSkills Oceania. Im looking

forward to seeing the work from other countries. It will be my
first time competing with people from other countries, which
will be cool to be a part of.

43

A lot of the work in a photoshoot is the planning, Tiffiny says. On the day it should
be all about having fun and seeing your look come together.

getting the
most out of a
photoshoot
Tiffiny Spencer of Protg Hairdressing gives her top tips
on getting the most out of a photoshoot.

44

The makeup: You should go about finding a makeup artist in a

similar way to finding a photographer shop around and check
out their portfolio. You may also wish to do your own makeup,
in which case Tiffiny has some advice.

iffiny Spencer is the owner of Protg Hairdressing in

Wanganui. Tiffiny and her business partner Kate are
talented editorial stylists, and both were finalists in the
2014 NZARH Editorial Stylist of the Year (with Tiffiny taking away
the Wanganui Editorial Stylist of the Year Award).

Good quality makeup is essential, Tiffiny says. The camera

picks up everything, so a well-finished look is vital.

Kate and I have always loved photographic work, Tiffiny says.

I enjoy the freedom involved in something I find beautiful.

The venue: Protg has their own studio, which makes things
easy. Your photographer may also have access to a studio.
But if you want a different location, look around. Brainstorm
a few ideas first, and think about what you want out of the
setting. Then take a look around. Make sure to discuss possible
venues with your photographer so you can pick the best time
of day (when the lighting will be best).

When Tiffiny and Kate built their salon, Protg, from scratch,
they decided to include a photography studio in the building.
Having the studio made photoshoots a lot easier, and Tiffiny
says the Protg team have done so many more photoshoots
than they could otherwise.
Tiffiny agreed to share some of her photographic experience
with us. Read on to find out all the tips and tricks to creating
fantastic photographic work.

Stylist/clothes: You also need the right clothes to complete

the photograph you dont want your beautiful hair and
flawless make-up brought down by a ratty t-shirt. Professional
shoots (for magazines, for example) will provide a stylist and
the clothes. If youre doing your own shoot, make sure to
include clothes in your brainstorm. Think about what clothes
will match the hair and mood of the shoot 1950s pin-up
hair goes great with a wiggle dress, for example. Then track
those clothes down. You may find it easier to have the models
provide their own clothes, if possible. You could also partner
with a local store, who could use the images for advertising in
exchange for providing the clothes.

GETTING STARTED
You need to do a lot of planning before you take a fantastic
photo. You need the right people, products, and tools.
Make plan of what you will need for the photoshoot. The list
might look something like this:
Model
Photographer

PLANNING YOUR IMAGES

Hair products and accessories

Tools (brushes, straightener etc.)

As well as gathering the practical resources, you need to do

some creative planning. You need to know your vision. What
do you want the photographs to look like? Your vision for your
photographs will inform your choice of photographer, model,
makeup artist, venue, and products. Its always a good idea to
have some ideas in mind when you pick those resources.

Make-up artist (or good quality make-up if you plan to do

it yourself)
Venue
Stylist/clothes

Tiffiny starts her planning with an overall feel for the shoot.
She then thinks about what resources she will need to create
that feel what makeup, venue, etc.

Next, you need to gather all these resources.

The model: Tiffiny recommends always keeping an eye out for
models, and keeping track of them once you find them. Protg
keep a book listing all their models along with keywords to
describe which looks work best on them (bohemian, soft, strong,
moody etc.). You should also include photos in this book. This
book gives them plenty of options when it comes to doing a
photoshoot. If youre just starting out, Facebook can be a good
way to find models. Or just ask your friends. But remember to
keep in mind what look you are going for. Pick a model you
think will suit that look (and make it easy for you to create and
maintain the look on the day of the photoshoot).

Mood boards or Pinterest boards are a wonderful way of

keeping you on track with your vision, Tiffiny says.
A well-planned shoot goes much more smoothly than a poorly
planned one, Tiffiny says. However, she still likes to leave some
room for creative flow on the day of the photoshoot.
A lot of the work in a photoshoot is the planning, Tiffiny says.
On the day it should be all about having fun and seeing your
look come together.

The photographer: A good photographer doesnt have to cost

the earth. You should look around at different photographers,
and take a look at their portfolios. Find one that has experience
taking the sort of photos you want if you want to take a photo
outside, for example, find someone with experience with natural
light. Protg have had great success with photography students
in the past theyve got the skills to take a fantastic image, but
they may be more affordable than an experienced professional.

With that in mind, you should practice your look before the
day. That way youll know you can achieve the result and make
it look good. Youll also be able to keep the shoot running on
time, which is a very important skill. Your photographer, model,
and makeup artist may have other jobs to go to, or they may
charge you more for going over time. Also, if you work on
a shoot for a magazine, or somewhere like New Zealand
Fashion Week, being on time is crucial.

45

GETTING THE MOST OUT OF A PHOTOSHOOT

ON THE DAY

TOP TIPS

The day of your photoshoot has arrived. Most of the planning

should be finalised by now, and you should have a smooth and
fun day.

When you are first starting out, Tiffiny says, set aside a
session to look through some images that look amazing and
some that dont. Lay them all out and analyse what works in
the amazing images and what doesnt work in the not-sogreat ones. Doing this analysis will save you making those
mistakes in your shoot and give you some ideas on how to
achieve a fantastic image.

On average, Tiffiny says, youll spend around 30 minutes

shooting each model. 30 minutes gives you enough time to try
out a few poses and make the most of the model while their
hair and makeup are fresh. You will also need around 1-1.5 hours
of preparation time before the shoot to set up, get hair and
makeup done, etc.

Use the best model you can, and treat them well. Provide
food and water at the shoot for them, and, if you can, Tiffiny
says a small gift bag never goes astray. The better you treat
them, the more likely they are to work for you again.

Clear communication is vital. Make sure everyone involved

knows exactly whats happening, when its happening, and what
they need to do.

Practice, practice, practice and plan, plan, plan!

Make sure your hair, makeup, and styling all work together,
that they look right on your model and on camera, and that
they create the mood you want.

In terms of poses, it can be a good idea to bring along some

images as direction for your model. That way you get exactly
the pose you are looking for, which makes everyones job a
lot easier.

Invest in the best photographer you can get. Remember

photography students may be an option.

The other thing you need to remember is that the camera picks
up everything. This is why good quality makeup is important.
You also need to make sure that your hairstyle is well-finished
every little flyaway hair will show up in high definition on the
camera. These can be edited out, but its much easier just to
get the hairstyle looking as good as possible in the first place.
Check the shots as they are taken to make sure everything is
as you want it.

Remember that hair can look smaller and flatter on camera than
it does in real life. Dont be afraid to make your hairstyles bigger.
Dont rely on your photographer to edit the images to make
them look good. Get as much perfect for the shoot as you
can. The photographer should be focussing on fixing tiny
blemishes or adjusting the lighting a little, not on editing out
a thousand flyaway hairs.
With good planning, the best resources you can get, and a strong
creative vision, youll be creating fantastic images in no time.

46

HAIR AND MAKE-UP: Tiffiny Spencer

PHOTOGRAPHERS: Lace Photography,
Skunk Photography, Treehouse Photography
MODELS: Amber Thompson-Newth,
Jasmine Middlemiss, Lily Keats-Farr

47

JOSH
ANGELL

see your
work in
print
48

JOSH ANGELL
YOUR SALON: dharma
MODEL/S: Red 11 Model Management
PHOTOGRAPHER: Jessica Sim
MAKEUP ARTIST: Kei Kei

I wanted to find a career that let me be my creative self and

have fun at the same time. Hairdressing allows me to do that.

work with such fantastic models and great clothes. I built the
look around them. I entered this work into an Australasian
apprentice competition in Sydney.

I gained my hairdressing qualification in December 2014. Doing

an apprenticeship was fantastic it was fun, and getting paid
as I worked towards my qualification was a bonus. I love that
youre not stuck in a classroom youre hands-on with real
clients, experiencing the energy of the salon environment.

PRODUCTS
I used GHD styling products to create these looks. Of course,
I wouldnt have been able to achieve such a great result if
it wasnt for the photographer, stylist, makeup artist, and
assistants. They all played a part in the end product.

Im surrounded by passionate and fashion-forward people

every day at work. They inspire me, support me, and push me
to do what I love.

SPECIAL THANKS TO

I enjoy photographic work because I can push myself to the

next level. Expressing my creativity and capturing it on camera
is a challenge I love embracing. I want to eventually work
overseas on international fashion shows like New York Fashion
Week and London Fashion Week.

Thank you to my photographer, Jessica Sim, my makeup artist,

Kei Kei, and the models from Red 11 Model Management. I couldnt
have cre ated these images without you.
Thanks also to Jock and Sara (owners of dharma). Ive learned
so much from both of you. And thanks to the dharmasquad,
my co-workers.

I was inspired to create this look by the amazing models

and clothes I got to work with. Its not every day you get to

49

see your
work in
print

LARISSA ROBERTS
YOUR SALON: Three Hairdressing
MODEL: Wiebka Mjhihoff
PHOTOGRAPHER: Jo Bayliss

I started my career in hair and beauty as a nail technician.

I liked working in the beauty industry, but I wanted a change,
so I decided to step outside my comfort zone and go for a
hairdressing apprenticeship.

ponytail. I then braided sections of hair, beginning at the nape

and working towards the face. I joined the ends of the braids
into one braid that wraps around the top of the section to
create a braid down. I dressed out the set and put most of it
into a ponytail and then worked the rest of the hair around the
hairband to hide it.

My favourite part of being an apprentice is accomplishing

something I couldnt do before. Im looking forward to finishing
my apprenticeship and growing as a hairdresser.

PRODUCTS

This work was for the NZARH regional competitions. It was my

first competition, and it was a great feeling getting it perfect in
such a short period of time. All my practice paid off.

I used Redken Guts to give body and hold for my set, Davines
Medium Hold Modelling Gel for the braids to keep them slick
and Davines More Inside Strong Hold Spray to finish the look.

I really enjoyed seeing the end result of all my hard work

and creating a style that I can look back on forever with the
great image I have of it. I also enjoyed playing dress-up with
the model.

SPECIAL THANKS TO
Thanks so much to my model, my trainer, and my salon for
allowing me to practice this so much in the salon. Special
thanks also to my boss/trainer Hazel Newman. She is so
passionate about hair, and her inspiration drives me. She has
taught me that theres so much more to hairdressing than
what we do every day in the salon.

I researched hair trends and braids which I love and this

gave me the inspiration for this look. To achieve this look I
set half of the hair on hot rollers to create the curls for my

50

LARISSA
ROBERTS

51

WHAT IS COPYRIGHT AND WHO OWNS IT?

WHAT IS COPYRIGHT?

or the making of a film or some other types of work,

and the work is made in pursuance of that commission,
the first owner of copyright will be the person who
commissioned the work.

Copyright is an intellectual property right that protects the

skill, labour and/or effort involved in creating certain types
of works.

The Copyright Act sets out how the ownership of copyright

(including copyright in future works) may be transferred.
For an assignment of copyright to be effective, it must be in
writing, and must be signed by or on behalf of the person
who is assigning copyright. The written document should be
specific, and contain a clear description of the work or works
which are being assigned.

Copyright in New Zealand is governed by the Copyright Act

1994. This Act provides that:
there is copyright in certain types of original works: literary
works (e.g. novels, reports); dramatic works (e.g. plays,
operas); musical works (e.g. songs, tunes); artistic works
(e.g. paintings, drawings, photographs); sound recordings;
films; communication works (e.g. a television broadcast);
and typographical arrangements of published editions;

HOW LONG DOES COPYRIGHT LAST?

copyright comes into existence automatically on the

creation of an original work (there is no provision or
requirement for registration);

Copyright in a literary, artistic, dramatic or musical work

exists for the lifetime of the author plus fifty (50) years from
the end of the year in which the author dies. Copyright in a
film, sound recording, or computer-generated work lasts for
fifty (50) years from the end of the year in which the work
was made.

copyright is a form of personal property that can be

bought, sold, and licensed to others.
Copyright means the right to copy. The owner of copyright
has the exclusive right to copy, publish, and/or broadcast the
work, or to authorise other persons to do these acts.

WHAT IS A COPYRIGHT NOTICE AND WHAT

DOES IT MEAN?

WHAT IS COPYRIGHT INFRINGEMENT?

You should include a copyright notice on your copyright

works. A copyright notice may take the following form:
Gary Snips 2014. The date in a copyright notice should
be the year in which the work is first published.

If a person does any of these acts without the copyright

owners permission, that person may be infringing copyright.
The Copyright Act provides for both civil and criminal
penalties for copyright infringement, as well as various
defences to infringement.

If a copyright notice is on a published work, the named

person/company is presumed to be the copyright owner.

You should seek specialised legal advice if you are accused

of infringing the copyright of another person, or if you
believe that someone is infringing your copyright.

WHAT OTHER RIGHTS MAY ATTACH TO A WORK?

Moral rights
The Copyright Act provides that the author of a copyright
work has moral rights, in addition to copyright. These moral
rights include the right to be identified as the creator of the
work (even if copyright in the work has been assigned) and
the right to object to derogatory treatment of the work.

WHO OWNS COPYRIGHT IN A WORK?

Generally the author (who could be an artist or a photographer)
is the first owner of copyright in his/her original work.
There are two main exceptions:
I. if the work is made by an employee, in the course of his or
her employment, that persons employer will be the first
owner of copyright in the work;

Privacy rights
Individuals have a right to privacy in photographs taken of
them for private or domestic use. The term of the individuals
privacy right is the same as the term of copyright in the
photograph.

II. if a person commissions, and pays for (or agrees to pay

for) the taking of a photograph or the painting of a portrait,

52

SEE
YOUR
WORK
IN PRINT
Are you a HITO apprentice or newly qualified stylist?
Have you always dreamed of seeing your photographic
work on the pages of a glossy magazine? Then enter See
Your Work in Print competition today.
Its easy to enter just send us your images and details.
Your images must be high quality, and you must have
permission from the copyright holder for us to print the images.
Well pick the best entries and print them in the next Forma.
The See Your Work in Print competition deadlines for 2015 are:
01 May 2015
01 August 2015

Each successful entrant will:

win a scissor sharpen from A Sharper Blade
have a chance to have their image featured
on the cover of Forma.
be in the running for HITO See Your Work in Print Award.
Each year at the Industry Awards, we announce the HITO
See Your Work in Print Award winner. The winner is selected
by Facebook vote. The person with the most likes will win a
stunning pair of scissors from A Sharper Blade.

01 October 2015

FOR MORE INFORMATION OR TO SUBMIT YOUR

IMAGES, CALL US ON (04) 499 1180 OR EMAIL
ENQUIRIES@HITO.ORG.NZ.

See Your Work in Print

is sponsored by
A Sharper Blade.

NZ SALONS' SAY
KELLY PORTER
Salon owner Kelly Porter shares her experiences with the Its Not OK campaign.

or most hairdressers, lending a listening ear to

their clients problems is part of good customer
service.

Isolation is an issue. Women who live rurally or on farms might

only get into town once every couple of months. They will
probably come to the hairdressers.

Over the years this can build into a long-term and trusting
relationship. So much so, that a disclosure of family violence
may eventually crop up between a wash and a blow wave.

Every time they come in, I try to unpack a bit more about
whats going on. If hes trying to control her hair, what else is he
trying to control?

As an abuse survivor, Ohakune salon owner Kelly Porter

recognised that she could play a role in helping her clients
get support.

Kellys workshops raise awareness that family violence is not

just about people in de facto relationships or marriages.
It could be a parent being hurt by their children, or an elderly
person being abused by a caregiver.

I got into a relationship which I thought wasnt bad because

he didnt hit me. He did all the other things, emotional, financial,
psychological, until I had a nervous breakdown and realised
that none of it was OK.

She stresses that the campaign isnt about turning hairdressers

being social workers. The workshops help hairdressers with
acting as a helper and not ignoring disclosures.

With the support of the It's Not OK campaign, Kelly is now

running workshops around the country with salon staff
and hairdressing students about family violence and how
to help.

Its about getting to the point where we can ask are you OK?
and give them some phone numbers to get support.

As hairdressers, we often have a close relationship with our

clients, and we can notice when things are not quite right. We
are in a position to ask people if they are OK and to point them
in the right direction if they need someone to talk to.

Salons that have had the workshops now display posters with
the message that their staff want to help, and stock It is OK to
ask for help cards for clients to take.

If you get a gut feeling that somethings not right then it

probably isnt.

Chances are youre not going to have a client who walks in and
tells you they are experiencing domestic violence.

Kelly is accompanied at the workshops by members of the

It's Not OK team and family violence network representatives
to provide information on the issues and support available.

But you might be able to pick up on things like their partner

wants to control their hairstyles. He doesnt like her hair colour.
Hes not happy with it.

The hairdresser project is an example of how the It's Not OK

campaign supports workplaces and communities to address
family violence.

54

'I T'S NOT OKAY'

BAILEY QUINN'S
Michael and Jan Quinn, salon owners at Bailey Quinns Styling, talk about their work with the It's Not OK campaign.

cross New Zealand, hairdressing salons are being asked

to help their clients. As well as providing a hairdressing
service, 2 Taupo salons also provide other support
services. One such salon is Bailey Quinns Styling in Taupo, who
are involved with the It's Not OK campaign.

for help, a staff member would take them out the back, make
them a hot drink, and sit with them. They then call their local
family violence network representative, who comes to meet
with the person. She will find out whats happening in their
situation, and help them find the support they need.

It's Not OK is a community driven campaign designed to stop

family violence in New Zealand. The goal of the campaign is
to build communities where everyone can help prevent family
violence. It's Not OK provides information for victims of family
violence and for people who want to stop using violence, and
also provide resources on ways for community members and
organisations to get involved.

The staff at Bailey Quinns Styling are trained on how to help

clients and those in the community. Their role is to help those
who come to them get in contact with family violence network
representative, and help them find the right support. Often
clients trust their hairdresser deeply, making it easier for the
client to confide in them.
Having your hair done is something very personal. When youve
done someones hair time and time again they are more likely to
feel comfortable with you and able to talk to you says Jan.

Jan Quinn, owner of Bailey Quinns Styling, has always been

passionate about helping victims of family violence. Once
a victim herself, Jan volunteered at the Womens Refuge in
Invercargill. When she moved to Taupo, a representative from
It's Not OK approached her about helping with their campaign.
Jan accepted right away.

For other salons that want to get involved, Jan says a good
place to start is contacting the It's Not OK campaign. If you let
them know that youre a salon and you want to help, they can
help you get started.





FOR MORE INFORMATION ABOUT

THE ITS NOT OK CAMPAIGN SEE

WWW.AREYOUOK.ORG.NZ. IF

YOU ARE INTERESTED IN HAVING

A PRESENTATION FOR SALONS IN

Bailey Quinns Styling are heavily involved in the campaign.

David, their salon manager, is featured on posters around
New Zealand promoting the campaign. Their salon also
features posters, badges, and bracelets to let people know
they are part of the campaign.
Our involvement is very well publicised in Taupo, says Jan.
People know they can come to us for help.
If a client or someone in the community came to them for help,
the staff at Bailey Quinns Styling would make sure that person
gets the help they need. If a person comes to the salon looking

YOUR AREA, PLEASE CONTACT

AREYOUOK@MSD.GOVT.NZ

55

MELINDA GAINS HER

NEW ZEALAND QUALIFICATION
Melinda Capasso returned from New York to gain her National Certificate in Hairdressing (Level 4).
She shared with us her experience and the importance of gaining your qualification.

elinda always knew she wanted to be a hairdresser.

As many young girls do, she experimented with
cutting the hair on her dolls. She turned this hobby
into a career when she started her apprenticeship at 16.

Relearning them and the rules surrounding them was a

challenge. To combat her nervousness, Melinda did as much
preparation work as possible. She practiced all her techniques
on her clients and read everything she could.

Melinda was partway through her qualification when her Dad

was in a bad car accident. The family made the decision to
move somewhere warmer to help him recover. They eventually
returned to NZ and by then Melinda had plenty of experience
in hairdressing, enough for her to get a job in New Zealand.

One thing Melinda found particularly helpful was using the

skills she would use on a photo shoot for her final assessments.
Photo shoots require quick thinking, performing tasks in an
efficient way, scheduling your time, and not letting your nerves
overwhelm you. For the final assessments, which have a time
limit, this approach worked perfectly.

At 20, I didnt care about qualifications, Melinda admits. I just

wanted to earn money and work, not study.

In the end, Melinda says that QbyE went well. QbyE involves
an interview with a HITO assessor, who assesses the current
skills. If there are any skill gaps, the learner has to complete
extra units to bring their skills up to industry standards, or
perform practical tasks to prove their skills. Then they sit the
final assessments.

Melinda now lives in the USA. When applying to work in her

current home of New York, Melinda was told she needed a
qualification to be a hairdresser. Hairdressers in the USA go to
beauty school, and the last thing Melinda wanted to do was
spend years in the classroom. So she decided to come back
to New Zealand and finish her qualification through HITOs
Qualification by Experience process (QbyE).

The interview was excellent. I love that it was done in person

because writing is hard for me (and for many hairdressers). Being
able to describe things instead worked well for me. My assessor
for the final assessments was fair but firm, which I liked.

I hated that my qualification was unfinished. It worked out

well for me to come back and complete my qualification
here. You need a qualification to get a job in most places and
preparing for my qualification from America wasnt easy. I didnt
have access to a lot of the resources I needed and the flights
were expensive

Melinda would recommend getting qualified.

Having a qualification is a fantastic confidence boost. It makes
you feel like youre as good as others in the industry. And its
always good to finish what youve started.

Melinda would recommend getting your New Zealand

qualification before you go overseas. Her New Zealand
qualification will be recognised in New York state, although
she says not all states recognise overseas qualifications.

Now she has her qualification, Melinda plans to open a salon of

her own. Along with a friend in New York, Melinda is going to
open a training-based salon. They are also developing their line
of organic salon products.

Melinda was a bit nervous about sitting her qualification.

Many of the skills (like perming) required to pass her final
assessments, were skills she hadnt used in a while.

Working with people and making them feel great about themselves is the best thing about hairdressing. Youre only as good
as your last haircut, so I plan to continue offering great ones.

WANT TO GET QUALIFIED THROUGH QBYE? PLEASE CALL

(04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ
FOR MORE INFORMATION

56

GRADUATION 2015
SUNDAY 23 AUGUST 2015
AUCKLAND
If you qualified with HITO between 23 August 2014 and 15 August 2015, we invite you to graduate at the HITO Graduation Ceremony.
Graduates can bring one complimentary guest and purchase 2 additional tickets at $50 per ticket. A graduates employer can also attend
for free this ticket is not transferrable to friends or family.
Each graduate will recieve a limited edition graduation medal. Only those who attend the graduation ceremony will recieve a medal.
To take part in graduation you must register on the HITO website by 15 August 2015.
Registrations open Monday 1 June 2015.
Find out more at:

WWW.HITO.ORG.NZ/GRADUATION

colour and makeup

using colour with
confidence
By Wendy Hill, Wendy Hill Cosmetics.

olour continues to feature strongly in makeup, and were

enjoying the revival of lots of beautiful purple shades,
inspired by hothouse gardens.

total look because they have very cool blue base tones. Adding
a touch of platinum metallic silver shadow to eye makeup will
add a sparkle and highlight the purple shades.

The colour spectrum stretches from powdery pastel shades of

lavender, lilac and orchid pinks that are so soft and wearable, to
the bolder statement shades of hot fuchsia pinks and purples.
There is a shade to suit all skin tones.

HOW AND WHEN TO WEAR PURPLE?

This seasons trend is to wear statement lipstick shades during
the day, which can look fabulous. It doesnt mean it needs to be
dark. Some of the new matte lipsticks have rich textures and
highly saturated colour pigments, so even the paler shades
have an impact. Another option is for a sheer lipgloss in a
brighter shade if your client prefers a softer look. For a more
dressed up or a night look, go for it with a bold hot pink like
the fuchsia lipstick shades.

WINTER IS COMING
The winter climate can make the complexion appear dull
and washed out. During this season show your clients how
to embrace the beautiful shades of purple as they will add a
flattering freshness and vibrancy to the skin.

For the best result, team a statement pout with more neutral eyes,
particularly with the highly saturated lip shades. Minimise the eyes
to balance out this look with a sheer wash of pastel eyeshadows in
pinks and soft matte violet with minimal eyeliner to complement
bright lip colours, a feminine way to wear the trend.

Your clients may already have the classic eye shades in greys
and browns and lip shades of caramel browns, soft pinks and
berry tones, all of which will complement and work well with
the purples. Introducing interesting new seasonal shades
to their existing makeup and using correct applications will
encourage your clients to keep their makeup current and be
excited about a new look.

Purple is a gorgeous shade to create a smoky eye. For extra

drama, use opalescent pink eyeshadow as a base and a matte
grape shade as the deeper accent with a touch of platinum as a
perfect highlight to the inner corners of the eyes. The ongoing
cat-eye eyeliner trend looks amazing too with both the nude
and bright lip.

PICK A SHADE FOR MY CLIENT'S SKIN TONE

All purples and pinks are not the same. Choosing the most
flattering purple shades for your clients skin is much like
deciding on the most flattering shade of red lipstick: the shade
of purple should work with their undertones.

THE MOOD

If they have a warm skin tone (golden undertone)

Look for shades that are more muted and mix in some warmer
accents on the eyes using brown or soft bronze shades of
eyeshadow and eyeliner, and warm pink or mango blusher.
We love the flattering mix of brown and purple!

These shades will make your client feel fabulously vibrant.

A bold colour will give them confidence and lift their day! Try a
hot pink for some extra pep, or a soft pink to feel more carefree
and feminine.
Sultry, smoky purple eyes are sexy, smouldering and sensational.
Wearing eye-catching bright and bold colours can take us out
of our comfort zone, and there is a fun, statement shade to suit
even the shyest!

Keep the foundation shade warm to offset the cooler look.

A cool skin tone (blue/pink undertone)
Clients can wear the bold purples and bright fuchsia pinks as a

58

GET THE LOOK

TOP TIPS

>> FACE Keep the foundation very natural, and matte

When using eye colour as the focus, ensure

brows are shaped perfectly and groomed
to complete the eye work. A tapered brow
will frame and balance the stronger eyes.
No thin brows for this look!

with a light application of all in one camouflage cream

foundation applied with a foundation brush. Blend well
for an even cover and a flawless finish.

>> CHEEKS We chose mineral blusher in a sheer

fuchsia shade that will also serve as a highlighter.
A blusher with a slight sheen to it will add just enough
shimmer to accentuate the lip colour without overpowering it. We added pearl pink Candleglow just to
the top of the cheekbones to lighten and brighten.

Apply a corrective liquid concealer in a pale

yellow tone as an eyeshadow base to even
out skin tone and keep colour in place.

>> EYES Apply a violet matte eyeshadow as a sheer

base to the lids, blended softly with a touch of pink. For a
modern vibe, we recommend using a paler shade like a
violet matte eyeshadow under the eye area and a grape
matte as a darker shade to accent the upper lid. Gel eyeliner in a chocolate tone pressed along the upper lash line,
and black mascara will frame the eyes.

Try applying an eyeliner pencil in white

blended onto the lid under any bright
shade to make the colours pop.
Always keep lips exfoliated and use a lip
balm to keep lips hydrated because dry
lips will be accentuated by a matte or
bright lipstick.

>> LIPS Hot hot the hottest new shades of fuchsia

lipstick perfectly applied with a lip brush and topped with
a sheer high gloss for a pout with punch!

59

FRIENDLY OR FRIENDSHIP
WHERE DO YOU DRAW THE LINE?
There is a very fine line between a professional and personal relationship with your clients.

ou should always care about your clients as people.

Having that personal connection with your clients is
one of the most enjoyable parts of being a beauty
therapist, and part of being a professional is acting friendly and
courteous towards clients. However, because they pay you the
nature of the relationship is and needs to be different from
that of a friendship.

So what's the problem you may ask? We constantly hear that

we build solid businesses through building relationships
with clients.
The problem is that combining friendship with a business
relationship limits your business prosperity.
If a friend cancels their appointment with you at the last
minute, will you charge them for that missed appointment?
No, because friends treat you like a friend, not a professional
person and you'll treat them as a friend rather than a client in
return. So when a friendly professional relationship turns into
a genuine friendship with a client, which often happens, you
need to consider business first and friends second.

I always try to keep my professional face on and make sure

not to share extremely personal things. However, I must
confess my sins. My clients do know that:
1. I am in a relationship
2. I have two fur babies and

Always remember to do what is good for business, because

it is the business success and longevity that will provide you
with an income so you can continue to do what you love.

3. I am originally from South Africa.

But this is where I draw the line. After these personal tidbits, I
quickly turn the conversation back on them and ask about their
lives and their interests. It puts them at ease and helps them feel
like part of the conversation rather than a captive audience. It
also helps you to get to know your client a little better so that you
can remember and acknowledge important events and dates in
their life. For example, you can ask about their sick cat or new job
when you next see them. I consider this being friendly.

No matter what your opinion is on the importance of

professional friendships and business, one rule is clear:
You should never be friends with a client as a tool to grow
your business.
Friendship should come from genuine feelings and caring. In
any case, it will remain a one-way friendship if you use it to
manipulate your earnings. Remember, your client is smart. Just
like a bad set of false eyelashes, it's obvious when it's fake.

Developing a friendship is a whole different story.

So, there is friendly, and then there is friendship. Friendly
clients are those who follow you on Facebook, Twitter or your
personal blogs and comment when they have something to
contribute to the conversation. Being friendly is a client who
sends a quick email just to see how you're doing rather than
to make an appointment.

It works the other way, too. If, every time you hear from a client,
they are asking for a favor or asking for you to so something
extra for no extra cost, BEWARE. That relationship is also not
authentic and not a true friendship. True relationships are built
on mutual respect and reciprocation.

On the other hand, friendship involves hanging out on the

weekends and discussing personal and relationship issues and
maybe inviting a client for drinks or dinner after work.

In the end, maintaining a professional friendship can be like

navigating a minefield. But as long as there is a complete
understanding between you and your client of when to be

60

The problem is that combining

friendship with a business relationship
limits your business prosperity.

want to put your client in an awkward situation. Do not share

your problems nobody wants to hear them at work, least of
all your clients. Keep your conversation positive and light.

professional and when to be friends, it can be navigated with

no surprise explosions along the way!
Working as a beauty therapist requires you to get close to
your client physically and often emotionally. They often share
things with you that they wouldnt normally share with anyone
else, making it difficult to maintain professional boundaries with
your clients. However, these boundaries are necessary to give
your best work to the client. As such, here are five guidelines
to adhere to that will allow you to keep your boundaries intact
without distancing yourself so much from clients that you lose
the warmth of service youre attempting to provide:

3. YOU ARE NOT YOUR CLIENT'S FRIEND.

Being your clients friend at work puts you in a very difficult
situation. You potentially open yourself up for your client to ask
you to do "favors" for them. On the flipside, never ask for favors
from your clients. Keep your relationship with your clients
professional at work. They are paying you for your time and
skills, not to socialise. You are not their friend when you are
working. Don't put yourself in a position where you owe them
anything.

1. R EMEMBER AT ALL TIMES: YOU ARE A

PROFESSIONAL, AND THIS IS YOUR WORKPLACE.

4. DON'T TALK ABOUT OTHER CLIENTS, EVER.

Beauty salons tend to be very social in nature, and this rule is

easy to forget. Avoid sharing personal information with your
clients, unless it is relevant to the treatment. I tend to keep the
information I share with clients limited to that required to reach
the clients goals or particular treatment outcome. For example,
I may share a funny story about me being nervous about
experiencing a waxing treatment for the first time.

Clients will sometimes try and involve you in conversation about

mutual friends or acquaintances. If you spend any portion of
an appointment talking badly or even just talking about
another client, your client will wonder whether you speak about
them in the same manner. You don't want to give any clients
the impression that they may be spoken negatively about the
second they walk out the door. Never entertain gossip in any
form at work. Rise above that and do not get involved.

2. K EEP THE CONVERSATION FOCUSED ON

THE CLIENT.

5. DON'T GET CAUGHT UP IN THE DRAMA

Keep your attention on your client. Ask questions and let them
talk away while you work. Be time conscious. Try to keep the
content of the conversation clean. Do not ask overly personal
questions or inappropriate questions. Keep in mind that often
others in the clinic can hear your conversation, so you dont

The best way to keep people from gossiping about you is to

keep your personal life personal and be pleasant all the time,
regardless of how others treat you. Don't let someone else's bad
day affect you in a way that causes you to react negatively.

ARTICLE BY NADIA MCCRACKEN, DIRECTOR OF SPA & BEAUTY NZ. EMAIL NADIA@SPABEAUTY.CO.NBZ OR VISIT WWW.SPABEAUTY.CO.NZ.
SPA & BEAUTY NZ PROVIDES KNOWLEDGE & RESOURCES FOR NZ BEAUTY THERAPISTS.

61

CAN YOUR PERSONALITY DETERMINE

YOUR SUCCESS IN BUSINESS?
Larissa Macleman of Get Timely shares her expertise.

This is someone who knows how to do the technical work

involved in a job, without much thought to the two other equally
important roles described in the book, the "Entrepreneur" and
the "Manager". These are not three separate people, but distinct
elements of our personalities. While we might be biased towards
one, we all have these three personality qualities. To successfully
run a small business, they must all play a role.

recently came across a book I had read back at the beginning

of my business life that totally changed my mindset. It taught
me some valuable lessons that I can honestly say were
responsible for saving my business from ruin and helping me
grow the structure of my successful salon business.
The book is called, The E-Myth Michael Guber Why Most
Small Businesses Don't Work and What to Do About It. If you
havent already read it you must find a copy immediately!

Lets have a quick look at how Michael describes each of these

business personalities. While you read this, think about who you
are and what made you start your own business.

In the book, Michael says that the reason most small

businesses don't work is that they are run by a "Technician".

62

THE TECHNICIAN
is someone a hairdresser,
barber or beauty therapist
who is an expert in his or her craft.
These people often go into business
for themselves. They're good at what
they do, and they know it. They work to
reap the rewards of their labour. The
technician is happiest doing the work
they are good at and ignoring the
rest, which is a recipe for
failure.

THE TECHNICIAN
IF YOURE SEEING CLIENTS EACH WEEK, YOURE
MOST LIKELY A TECHNICIAN. WHILE ITS IMPORTANT
TO BE A TECHNICIAN SOMETIMES, YOU CANT
AFFORD TO BE ONE PERSONA ALL THE TIME.
HERE ARE SOME TIPS TO FREE UP SOME OF YOUR
TIME AND HEADSPACE TO ALLOW THE OTHER
PARTS OF YOUR TO BUSINESS FLOURISH.
Book out time to be the other personas in your appointment
book. If you think you can do this at home, youre fooling
yourself. Your family or partner needs you to be present there
too. Add dedicated time to your appointment book each
week or month to do these other important jobs. You might
not know what youll do in that time yet, but until you have
some space to think youll always be too busy being busy to
recognise the jobs that need doing.

THE
ENTREPRENEUR
is the dreamer, the one who
sets out to do something new,
the one who reaches for the stars.
The Entrepreneur lives in the future,
thinking about what could be rather
than what is in the present. In this fastpaced world, the Entrepreneur
is often frustrated by how slow
the world seems to move
around them.

Know your strengths. If you know your strengths, its easy to

find your weaknesses. If you cant or dont want to put time
into doing some parts of your business, find others who
can and are are better suited to it than you, and delegate
generously. Freedom begins here.
Employ people that are different to you. Theres no point
having a business full of people who all have similar
strengths and weaknesses. Balance is important. Without it,
your business will fall over!

THE MANAGER
is the detail oriented one.
They dot the i's and cross the t's.
They remember to pay the bills on
time and want a well-organised world
with no surprises. The Manager strives
for a world where things happen
in an orderly and predictable
manner.

Share your strengths and skills with your team. Train them
to take on your strengths, because you don't have to be the
best in your business at everything you do.
Manage your time. Time is money. Don't be fooled into
thinking you sell haircuts or waxing services because you
actually sell time in your clinic or salon. Be smart with your
time management and scheduling.
Manage time in 15-minute gaps. One extra client is three or
four 15-minute gaps.
Make sure you have great time management tools. Upgrade
your salon software to a system that will sync with the
other applications you use. For example, Timely syncs with
your Google Calendar so that you have access to your
appointments at any time, anywhere.

So, what role were you playing when you opened or bought
your business? If you havent started your business yet, what
role has inspired you to consider opening your own salon or
clinic? When I opened my salon 22 years ago, I was a young
technician having an entrepreneurial seizure!

Get online booking. Not only will this let clients manage their
appointments and stop that phone from interrupting you in
the salon, but it will also mean your booking system is open
24/7. Clients can book appointments while youre relaxing or
getting a good nights sleep.

To be successful in business, we have to be all of these three

business personalities. Like a three-legged stool, if you remove
one leg, the stool will fall over. However, its easier said than
done to make changes to your business, let alone to your
personality, especially if you're happy functioning in one area
more than others.

Employ an apprentice or salon support staff to help you stay

on time.

Here are some tips to help you work smarter in your business,
improve areas that youre not so strong at, and build a robust
sturdy business.

Wear one hat at a time or per day. Switching job hats during
each day frays the brain and reduces focus.

63

CAN YOUR PERSONALITY DETERMINE YOUR SUCCESS IN BUSINESS?

THE ENTREPRENEUR

THE MANAGER

IF YOURE LIKE ME, THIS IS THE PART OF YOUR

PERSONALITY THAT KEEPS YOU AWAKE AT NIGHT
DREAMING OF HOW GREAT THINGS COULD BE.
FLASHES OF INSPIRATION CAN STRIKE AT ANY
TIME OF THE DAY OR NIGHT.

IF YOU STARTED OUT IN BUSINESS AS A

SUCCESSFUL AND BUSY TECHNICIAN, SOMETIMES
MAKING TIME FOR THE MANAGER TO SHINE
THROUGH CAN BE A HARD PILL TO SWALLOW.
DOING ROUTINE JOBS IS TEDIOUS. IT CAN
BORE US TO DEATH! OTHER TIMES IT CAN BE
DISCOURAGING WHEN YOURE NOT MAKING
INCOME IN THE BUSINESS, AND IT CAN FEEL LIKE
ITS NOT WORTH DOING.

This is the part of your personality that you need to make

time for. When youre busy being busy, this part of you can
get shoved deep down into a corner of your intellect and
squashed. You lose inspiration and feel overworked and flat.

While the Entrepreneur needs space to dream, the Manager in

you needs to be in control. Here are some simple tips to allow
you to get away but remain in control.

1. Innovate: Innovation is the act of creating a new style, idea,

or method. Its the process of breaking away from what you
know and creating something entirely new. When businesses
innovate, they become industry leaders, and this is apparent
to clients, competitors, and staff. Thankfully, theres always
room for innovation in the salon business as people,
lifestyles, and cultures evolve.

Cloud computing allows you to work from anywhere in the

world by using any device to access everything you need
to run your business. You know those photos of someone
working on a tropical beach in Fiji? Thats possible. With cloud
computing, you can go anywhere youd like while keeping
tabs on your business, staff, and income.

2. Finding ways to innovate: Look around and look back

Watch some videos on styles and their history. Innovation
happens in all places at all times. Get inspired watch the
short 2-minute video about how the first bob cut came into
style write down this link: bit.ly/bobinspiration to watch
it now!

Utilise the virtual world as much as possible, as this will

literally allow you to be in two places at once. Its vital for you
to be truly free to do what you want when you want, while
still managing your business. Remember that the point of
using these tips is to get away and let your creative and
entrepreneurial inspiration return.

3. Customers: What can you change in your workflow that will

improve both the quality and quantity of your work? What
can you do to surprise and delight your customers in a way
that is not expected? Look at other industries or overseas
businesses for fresh inspiration. It may take a brainstorming
session, so grab a cup of coffee or a stout cocktail, get your
team involved, and get those creative juices flowing!

Consider implementing some of these tools to virtually run

your business:
Google Hangouts hold meetings with your team from
anywhere in the world. Video chat live with the team the salon,
even when youre in Fiji.

4. Get away from it all: Get away from your business on a

regular basis ideally every quarter. Your Entrepreneur will
relish in the space to think and dream big. Book some time
out in your appointment book for a trip, a business trip
of course.

Timely keep a finger on your businesss pulse and

appointments all the time.
Xero know whats happening with your accounts at all times
without having to wait until next year to know how youre
doing (and without any double entry).
Google Docs Using this Google solution allows you to
share documents with team members, accountants, or key
stakeholders in your business. No more double-up versions
of documents or accounts!
Trello Trello is a free, flexible, and visual way to organize
anything and is great for task management
Evernote A virtual notepad that allows you to keep track
of all your notes and ideas, across all of your computers and
mobile devices. Its great for when you have an inspirational
idea for your business.
Dropbox This Google Drive alternative allows you to save all
of your documents securely in the cloud and access them
from anywhere.
Square Take credit card payments for your small business
using your mobile device

64

STICK TO IT!

HERE ARE SOME AUTOMATION TIPS

It may take a while to implement and get used to these

changes to your business, but giving yourself some space for
entrepreneurial dreaming should be one of the objectives on
your list this year. Life should be exciting and inspirational, not
so filled with work that you forget to dream! If you use Timely,
youll be able to keep track of everything thats happening in
your salon from anywhere in the world. Set it up, teach your
staff to use it, and book that plane ticket.

If you can, connect the salon software you use with these
technologies to automate more of your business.

XERO (ACCOUNTING)
Xero helps you keep tracking of your accounts. If you can
create invoices in your software system and sync them
with Xero, youll save lots of time. Your finances will be more
accurate, too theres less room for a typo to make everything
go horribly wrong if you only have to enter things once.

HIRE-RIGHT

MAILCHIMP (EMAIL MARKETING)

If being a Manager is not your area of strength, employ or

outsource to someone else who is great at this. Your people are
what make your business. Its that simple. You dont necessarily
need to hire the most qualified or experienced staff, but try to
find the ones who will grow into your culture and take care of
your clients. Choose the people who will make your life easier,
not harder. Listen to your gut instincts theyre usually right.

Set up your email marketing to increase client retention and

get new clients. If you can, get salon software that automatically
transfers customer email addresses to an email list in
MailChimp and sends your marketing content out for you.

SMS REMINDERS
Instead of having to manually txt all your clients, consider
getting a system that will automatically text them when they
have an appointment coming up.

Remember you can role-share a managers position at busy

times of the day to make the wages and costs work for your
business. Someone who can multi-task with front-of-house,
salon support, and cleaning, as well as office tasks, is a valuable
business asset.

CLIENT NOTES
Keep notes and client history to help build relationships with your
clients. You can use an iPad during the consultation and add in
notes, colour formulas, and recommendations while you chat,
which saves you from coming back later to type in your notes.

NOW DELEGATE
When youre delegating a job, give your employee all the
information they need to complete it on their own! Give clear
instructions, agree on a clear completion date, and follow-up
(what gets noticed gets done) Avoid reverse delegation and
give credit where credit is due.

ONLINE BOOKING & PAYMENTS FOR CUSTOMERS

Stop your phone from interrupting you and let clients
manage their appointments and make payments without
the interruption.

AUTOMATE

GOOGLE CALENDAR
Sync your mobile device and existing calendars so you
can manage your work and home life from anywhere
at any time.

Technology has made it possible for us to automate many

aspects of business in cost-effective and time-saving ways.
Automating common processes means fewer mistakes and
smoother running, without the need for constant input.

Being successful in business is about balance. Youve got

to balance your work and life, and while youre at work,
you need to learn to find an appropriate balance between
technician, entrepreneur, and manager. If you can't be
everything, surround yourself with people who can fill those
gaps no one expects you to go it alone.

going. The second piece of good news is that its so much

easier to find a good balance today than it was ten years ago.
There are so many software tools that can do a lot of the
heavy lifting for you, and they can even communicate with
each other so you can set it once and forget about it.
Everyone knows that being in business is difficult, but it
doesnt have to be a constant struggle. You can work on the
beach in Fiji while keeping tabs on your business, staff, and
income. The only limiting factor is you.

There are two final pieces of good news. Firstly, no one is

perfect, so if you dont get it right the first time, dont worry
about it. Learn from your mistakes, pick yourself up and keep

65

TEN SALON WEBSITE DO'S AND DON'TS

Tom Murphy, Founder and CEO of Kitomba Salon Software, shares his business expertise.

any things we do today start with a search online. Looking for a restaurant, directions, or recommendations? We tend to go
straight to Google. Its the same when people are looking for a new salon, so its never been more important to get your salons
online presence up to scratch!

Potential clients could be bouncing straight off your website and onto a competitors website or worse, not finding you at all. Weve put
together ten website dos and donts that should be your first point of call when youre going through the website design or re-design
process. If you dont have a website yet, nows the time to get one.

1 >> DO DESIGN YOUR WEBSITE WITH YOUR

IDEAL CLIENT IN MIND

2 >> DON'T MAKE USERS WAIT, THINK OR READ

People are busy. They dont have time to scroll through 15 different
salon websites before making their decision. There is a very
small window of opportunity to gain a visitors attention before
they move onto the next most interesting website. Were sure
that youve got a lot of valuable information that you want to tell
your client, but does your client have a lot of time to read all of it?
Unfortunately, the answers probably no. Make everything easy for
your visitors. Only focus on whats important to them and provide
a logical order for your content. Think about the key information
a visitor wants to see to take them from potential client to a new
client. Include the location of your salon, contact information, price
and service list, online booking link, salon interior photos, staff
profiles. Build trust and see your new client numbers grow!

The most important step in creating a successful website is

to design it with your ideal client in mind. Put yourself in their
shoes, and design and structure it in a way that will appeal to
them. Think about their age, income, gender, likes and dislikes,
personal style, shopping habits and what sort of experience
they are hoping to have with you. Design your website for this
client not any client. Ask your current clients for feedback on
what they want to see and feed this into the design process.

66

3 >> DO THINK ABOUT WHAT PEOPLE SEARCH

FOR ON GOOGLE

8 >> DON'T FORGET CONTENT IS KEY!

Good content is a win-win for you and your reader! Consider
setting up a blog on your website with hair/beauty tips and
trends, salon news and promotions. Itll help you rank higher on
Google and increase your website traffic youll also be seen
as a thought-leader! Just remember, its what you do with your
content that matters. Share it across social media and get other
people and local businesses to share it to create links back to
your website.

Where your website is listed in the search results in Google

makes all the difference! So, what can you do to increase your
ranking? First, you need to have the right words in the right
places on your website. Google only reads text, so including
relevant terms that your clients would use when they search for
you will help your ranking. But dont overuse keywords if you
do, Google will punish you by ranking your website lower on
the search results. Your writing should flow naturally and should
only mention your keywords where they fit. Read your website
copy and ask yourself: does this make sense?

Important: A word of warning only start a blog or social

media page if you know you can maintain it. People will think
your salon has disappeared if your last post was a year ago!
This is where planning comes into play. Make a posting plan
and stick to it if youre using Facebook you can schedule
your posts for the future. Check out Hootsuite if youre using
more than one social media service; they offer a free plan!

4 >> DON'T USE FLASH ON YOUR WEBSITE

Flash adds animated graphics and interactivity to websites,
which was pretty cool when it first came out. But its definitely
passed its use-by date. Why? Flash sites dont tend to rank
very well on Google as its unable to index the content, nor is it
supported on many mobile devices (including iPhone or iPad).
If youve visited an animated site in the past, you may have
noticed it takes a bit longer to load as well this is not good
news for businesses wanting to acquire new customers. If your
current website is Flash, speak to your web designer about
ditching it.

9 >> DO THINK ABOUT USING STRONG DESIGN

AND VISUALS
Just like your salon, you want your website to reflect your brand.
Balancing great visuals and white space is the key to making
your website attractive and easy to use. Here are three quick tips
to get you thinking about using strong design and visuals:
1. Get a professional photographer to take some stunning
shots of your salon and use these throughout your site.

5 >> DO MAKE YOUR WEBSITE RESPONSIVE

What does your website look like on a smartphone? Having
a website that automatically changes format so it looks good
on any type of device (such as smartphones and tablets)
is called responsive design, and its critical to avoid losing
potential clients.

2. Utilise colours and textures that give your website depth

and draw attention to the beauty of your design.
3. Design has evolved better to match your clients browsing
behaviour e.g. fewer page clicks and more scrolling is in!
Ask your web designer about how you can design a great
scrollable site.

6 >> DON'T USE AUTO-PLAY MUSIC

Please no! Picture this: a potential client subtly searching for
a new salon when theyre supposed to be working and your
website starts blasting music. Theyll pretty quickly to shut it
down, right? Instead of using music, consider powerful visuals,
good content and clean design. Your clients will appreciate that
a whole lot more.

10 >> DON'T SET UP YOUR WEBSITE AND FORGET

ABOUT IT
Dont let your website go stale and out of date. If you add a
new service, dont forget to add it to your website. Same goes
for new staff, changes to location or contact information. Keep
testing whats working and whats not. There are a number of
tools you can use to improve the performance of your website.
Ill cover this in more detail around things to measure and
watch in the next issue of Forma.

7 >> DO ADD ONLINE BOOKING TO YOUR WEBSITE

Do you have a book now button? Clients are looking for
convenience and simplicity when it comes to making their
next hair or beauty appointment. The best thing you can do to
meet your clients needs and increase your revenue is to set up
online booking. More than half of all online bookings are made
outside of business hours, so make it simple for your clients to
book at their convenience and leisure.

Setting up your salon website wont cost the world! So shop

around and find someone who knows all about the dos and
donts of designing websites. Not all website designers are created
equal, so check references and past work before you commit.

TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALANDS NUMBER ONE SALON AND SPA
SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.

67

EVERY 2015 TEAM IS A SELF PORTRAIT

OF THE PERSON WHO LEADS IT
Margaret Walsh shares her leadership expertise.

airdressing and Beauty Therapy Salon Leaders typically

have industry experience and industry knowledge.
The best leaders have the additional skills of both
foresight and insight. This allows them to see the future trends
and events as they draw upon their vast well of subject matter.
Seeing future trends allows them to ensure the salon will be
organised to make change and growth happen. As Leaders in
2015 we know to make it happen, you need some action.

Salon Leaders need to know what it will take to affect change

in the business in terms of organisation, people, process and
the financial input required to get a result. In our current market
the Leader knows that resources are finite, so to affect change
priorities have to be listed and acted upon. Changes may often be
adamantly opposed at the time. Yet when the leader leads from
the front and makes sacrifices, this is evidence to staff and clients
that they are walking the talk and thats when others follow!

68

The Leader that makes a difference and is successful will need to embrace this new
stewardship role of what can I do for you to enable you to be successful?
MODEL YOUR 2015 LEADERSHIP ABILITY ON THE
FOLLOWING 4 SUCCESSFUL STRATEGIES

example that your team, your clientele and your suppliers

can see. The leader is that person! The leader is the one
who the managers, the seniors, the new apprentices, and
all other staff follow.

1. LEARN TO BE AWARE
Develop the need to read and become more aware of the
culture in your salon. Take the time to be the receptionist a
half day a week as staff and clients enjoy the presence of
a good leader. Attend the Business Network Groups locally,
talk with and learn from your accountant, and avoid just
filing that data. Get to understand everything clients, retail,
services, stock turnover, staff, incoming phone calls and
more! Test and measure yourself with a business coach or
mentor or product supplier; even if it is only three times a
year. This will hone your leadership skills as you learn to be
personally accountable for your salons culture of success.

3. THE LEADER MUST KNOW THEMSELVES AS

A PERSON
Be the person that you truly are. Be grounded, be
compassionate, be understanding and live your values.
Ask for and accept only the best on the day and be
respected for having standards. Make your decisions
focussed on honesty, integrity and dignity.

4. ENGAGE WITH THE TEAM

The leader must focus on the major business themes
the important issues in the salon and have the day to
day operational processes managed by another team
member. But inspiring leaders must keep their entire teams
informed and let them know they are appreciated.

2. ALWAYS BE AN EXAMPLE
and be visible, be conspicuous, be present at staff
meetings you are the Salon Leader and what you do the
business will do. Unfortunately, there is no escape from this
accountability when you are the Leader. This leadership role
is more demanding, and at times tiring during challenging
economic times. Your role as Leader remains crucial to your
success.

The Leader must engage all of the team. The leader is

aware and accepting of the differing personalities in the
group and acknowledges that the team members are
different. Spend time with each individual if your staffing
numbers allow, and establish what their motivational drivers
are. Is it performance based reward or work-life balance?
Opportunity to learn and grow in the hairdressing and
beauty therapy industry? Collaborative and positive team
relationships? The Purpose that your salon embraces as it
works towards making a real difference in the community?
Then engage your team members based on what they want.

You set the behaviour of the business in your salon.

Lift your professionalism and join with HITO and the
New Zealand Association of Registered Beauty Therapists.
Make it clear that youve engaged with these organisations
and that youre committed to quality. This is a truly visible,
professional difference that you can make, today, to set an

The above leadership in action skills will allow you to grow into a strong leader in your salon.
To execute to make a difference in this decade, you must acquire good will. You acquire it by embracing the above strategic steps. In so
doing, you are helping and enabling your staff, colleagues, customers, suppliers and business neighbours to be successful!
And as you begin or continue, on your leadership journey please embrace Jim Rohns statement:

Dont wish it was easier; wish you were better. Dont wish for fewer problems; wish
for more skills. Dont wish for fewer challenges; wish for more wisdom.
MARGARET WALSH CONSULTING WWW.MARGARETWALSHCONSULTING.CO.NZ

69

CARING FOR YOUR POSTURE

Kieran Janes of KJ Scissors shares his tips for caring for you and your scissors.

n past issues we looked at caring for your scissors, but what Kieran really cares about is you!
So this issue we are going to look at posture while cutting. Correct posture will help you to use your body and energy more
effectively. In this way, I hope you can avoid a lot of unnecessary hand/neck and shoulder strain or even possible injury to yourself.

Some of these ideas can be hard to explain in writing alone, but if you study the accompanying photos you can see some things you
can think about and practice.

>> CORRECT POSTURE

AND ELBOW ANGLE
Firstly, my mantra is Elbows Down
just like you were taught as a child to eat
at the table. Id love to say you need a pair
of KJ Scissors to achieve this, but in reality
you all you need is a good quality, offset
pair of scissors which are craned down.

This position is comfortable to work

in. You will find you have more energy
if you work from this position. It helps
the blood flow efficiently through your
body, and as a bonus it makes you look
elegant and graceful while working.

>> CORRECT GRIP

You can see our stylist Travis demonstrating

this position in the accompanying images.
His elbows sit against his sides near his
waist. They stay at his sides.

Another way to ensure safe cutting

posture is by using the flip technique
comb hold. The commonly used Oriental
grip can cause bone separation in the
knuckle joints.

You can easily check your position

periodically in the mirror. I recommend
not letting your elbows go more than
45 degrees up from your sides.

My palming technique relieves a lot of

hand stress. It also places the blades in a
safe position for you and your client and
allows you free and easy use of your hand.

70

>> OTHER TIPS

Finally, you should make use of your
cutting stool. A stool will make sure you
dont have to stoop or stretch too much
when working on clients. You should
also adjust the clients chair as necessary
this will allow you to keep good cutting
posture and cut safely.
Happy cutting!

FIND KIERAN JANES SCISSORS

ON FACEBOOK!
WWW.FACEBOOK.COM/KJSCISSORS

Do you wish someone could show you some real practical steps to help you with your business?
A HITO Keeping it Real session is 90 minutes of real, down-to-earth ideas and practical steps you can
use as soon as you return to your salon. Youll find out about many of the most critical success factors
every salon needs to thrive in todays competitive market.

Choose your closest venue and book in with HITO today.

Auckland
South

Wellington

Masterton

Tauranga

Auckland
Central

Dunedin

Queenstown

Invercargill

Christchurch

Kapiti

06 May
11.30-1.30

04 May
9.30-11.00

04 May
1.30-3.00

13 May
12.30-2.00

20 May
11.30-1.00

24 May
6.00-7.30

25 May
6.30-8.00

25 May
12.30-2.00

08 June
10.30-12.00

15 June
12.30-2.00

The real information youll get by attending:

A reality check! What it means to be a business owner.
We will work fast and hard on mindset one of the hardest concepts to master.
The three magic figures that you need to manage and measure to make sure your business grows in the future.
The one golden thing all super successful salons have in common and how easy it is for you to have it too.

"You'll leave with practical steps you can use immediately when you return to work."

To secure your spot call HITO on (04) 499 1180.

$30 per person. Visa or MasterCard accepted.

A CAREER IN TELEVISION MAKEUP

Midge Holding, owner of Minifies Make-up, shares her advice on having a successful
career as a make-up artist in TV and film.

rom the age of 14 I knew I wanted to be a TV makeup artist. At school in London art was
my strongest subject and I enjoyed participating behind the scenes in school productions.
I always volunteered to do the makeup for stage productions and made it up as I went
along. I also painted the scenery backdrops whenever possible.
While still at school I researched what qualifications were necessary to become a BBC TV
Makeup artist. I discovered I had to have "A" levels in Art and English, which I suppose would
equate to NCEA Level 3, plus full training in either hairdressing or beauty therapy. The BBC
was the only place in the UK to train at the time (this was the 1970s) so I knew it would be
highly competitive.

Once I had achieved a beauty therapy qualification I worked for

a year as Beauty Therapist in London until I was old enough to
apply to the BBC (the minimum age was 20.5 years). I felt very
lucky to be offered an interview as I was exactly 20.5 years the
week of my interview.

failed any of the tests, we were removed from the course.

There were no second chances in those days. The reason
behind this was that to work in TV, a person must be able to
deal with high levels of stress and work within time constraints.
Any absenteeism was also unacceptable and resulted in
dismissal. After three months those of us remaining (we lost
four trainees) went to the BBC TV studios in London and
worked under supervision for two years. After two years I was
a fully qualified Makeup Assistant in all aspects and could work
on productions by myself. After four years I was able to call
myself a Makeup Artist.

The interview was terrifying and included practical tests. I had

to age someone and apply a hairpiece, two things I had never
done. From over 2000 applicants, I was chosen as one of the 15
trainees at the BBC makeup training school.
We began with three months intensive training, learning
something new each day. Every Friday was test day if we

72

This includes scripts in modern English, as well as scripts for

Shakespeare productions and other older forms of English.

Over the next 20 years I worked on many productions,

including my favourites which were period dramas. I enjoyed
the research and creating looks from the past using makeup
techniques, wigs and facial hair (for the men!). I also worked on
quite a few episodes of Dr Who, another favourite of mine.

A continuity breakdown is a breakdown of which make-up

needs to be applied on each day of the production. These are
essential because productions are never filmed in order, which
means that scenes that take place one after the other in a script
might be filmed days or weeks apart. But the scenes need to
look like they were filmed in order, and make-up is an important
part of making that happen.

The hours were very long, and I used to spend many weeks
away from home. 120 hour weeks are common in the industry
those wanting a social life should not become a TV Makeup
Artist! I enjoyed the travel throughout Europe but I didn't always
enjoy the many hours spent standing on set in the rain, snow,
freezing temperatures or the heat of the summer.

2. W HY DID I HAVE TO BE 20.5 YEARS BEFORE

APPLYING TO THE BBC TRAINING SCHOOL?

Much has changed since then, and there are now many
training establishments worldwide offering makeup courses,
including several in New Zealand. I would recommend anyone
considering a serious career in TV/Film makeup artistry to
complete a hairdressing qualification first. This will teach you
the all-important people skills, plus the hairdressing skills
essential for the TV and Film industries.

That was the BBC's minimum age. They stated that a makeup
artist had to be able to look after themselves and deal with
difficult situations and people and many younger people lack
those skills. I have had to deal with some very difficult and
sometimes aggressive people over the years and having a
mature and calm attitude has helped. A makeup artist is usually
the last person to see the actor or performer before they go on
set and can get blamed if the day doesn't go well for them.

I have been asked two questions many times about

my training:

The more qualified you are the better hairdressing, beauty

therapy and makeup artistry all blend well together. Makeup
has been and always will be a highly competitive industry and
there are hundreds of others clambering for work. To be the
best, you should have the following qualities:

1. WHY DID I NEED ENGLISH "A" LEVELS?

A TV/Film makeup artist must be able to read and understand a
script in order to be able to do makeup continuity breakdowns.

Be reliable.
Be organised.
Know how to invoice
as most jobs now are
freelance.
Ensure your makeup
kit is clean and stocked
appropriately for the job.

Be prepared to work long

hours. The makeup artist
is usually the first to arrive
and the last to leave and
lunch breaks are a rarity.

Be physically fit and be able

to stand for hours and be
able to carry heavy kits.
No one will offer to carry
your kit for you.

Put yourself second and

always aim to make the
person you are working
on feel good about
themselves.

Be flexible.

Never gossip about other

makeup artists.

Be able to work alone or as

part of a team.

Maintain a high standard

of presentation.

Be honest.

Since emigrating to New Zealand in 1997 I have concentrated on education. During my teaching years I have met many very young
students dreaming of becoming makeup artists. Many have fallen by the wayside due to poor attitudes, poor timekeeping, poor
attendance, poor application and a know-it-all attitude. Such students will never make it in such a competitive industry. I have also
seen some very successful outcomes, which as an educator is very rewarding.

WANT TO GET QUALIFIED IN MAKE-UP? CALL HITO ON 021 818 364 OR EMAIL BDEV@HITO.ORG.NZ TO DISCUSS YOUR OPTIONS.

73

NEW STAFF AT HITO

We welcome Louise Walters to the HITO team.

We welcome Wanda Menchi as a contractor with the HITO team.

Louise Walters is the newly appointed Southern South Sales

and Liaison Manager. The Southern South region covers the
South Island from Ashburton down to the bottom of the island.

Wanda Menchi is joining the HITO team as a part-time assessor

and moderator with the quality assurance team.
Wanda has been in the hairdressing industry for 42 years.
She started her apprenticeship with Dawn Atkinson at
Kirkcaldie and Stains.

Louise comes to us with 18 years background in the fashion

retail industry, with the last 13 years as the Dunedin manager
for fashion retailer Glassons. "Moving to HITO presents me
with new challenges and an opportunity to bring the skills and
experience I have developed particularly during my time in
management with Glassons in one of their flagship stores.
I have a hands on style of working and the opportunity to work
with and help people on their HITO journey is both humbling
and exciting. I have a passion for training and love fashion".

Wanda ran her own studio for a number of years before

making the change to tutoring. She won the HITO Tutor of
the Year Award in 2009.
Wanda also appeared on TV Ones Good Morning show,
demonstrating basic skills to viewers. In 2013 she appeared in
the Just the Job DVD which focussed on HITO apprenticeships.

Louise is mother to 4 adult children including 18 year old twins

Briar and Fern. Long term residents of Mosgiel, Louise and her
partner Michael enjoy travel, concerts and quality time with
family. Keeping fit and enjoying relaxing on a lifestyle block with
their 2 dogs, cat and sheep helps to give balance between a
work and personal life.

Wanda represented the ITP (Institutes of Technology and

Polytechnics) sector during the hairdressing review of
qualifications in 2014.
She recently left her tutoring position at Weltec and moved to
the Marlborough Sounds. She is looking forward to using her
hairdressing skills to work with HITO and continue to engage
with industry.

Louise started at HITO on 26 January 2015. Were very excited

to have her on board.

YOU CAN CONTACT LOUISE ON 027 470 0171

OR EMAIL SLM7@HITO.ORG.NZ.

TO GET IN TOUCH WITH THE QUALITY ASSURANCE TEAM,

PLEASE EMAIL AMA@HITO.ORG.NZ OR CALL (04) 499 1180.

76

contact
NATIONAL OFFICE
PO Box 11 764
Wellington 6142
Phone (04) 499 1180

NORTHERN
Phone (09) 579 4844
Mobile (027) 470 0169

AUCKLAND
Phone (09) 579 4844
Mobile (027) 443 2401

MIDLAND
Phone (09) 579 4844
Mobile (027) 480 6550

MID-CENTRAL
Phone (04) 499 5150
Mobile (027) 470 0170

CENTRAL
Phone (04) 499 5150
Mobile (027) 445 5758

NORTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 483 2405

SOUTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 470 0171