Professional Documents
Culture Documents
Through Your
Social Media
Thursday, March 4, 2010
What is
Social Media?
• A way to reach old customers, gain new ones, and build or maintain
credibility amongst them.
• The most viable standard for effective business marketing and sales.
• A more cost effective marketing approach for small business over ‘industrial
media’ (newspapers, television and film.)
Content is is important!
Create a truly complete Virtual Footprint.
• Tags - Words in your content, interest or mission that you associate with. -
‘Free Travel,’ ‘Home Based Business,’ ‘Success’
Some Tips
• Keep your updates simple and personal. Social Media is about speaking for
your brand, and should therefore be your voice. Post quotes, advice,
thoughts, interests and listen to others, and the sale will seem more like an
invitation, as you are now friends.