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ATTITUDES

CHARACTERISTICS :
§ evaluations that predispose / incline a Tend to persist until something is done to
person to respond in a positive or negative change them
way toward specific targets Can fall anywhere between very favorable to
( person, object, issue, idea or a very unfavorable
situation)
Are directed towards some referent
Can observe its consequences- but not the
attitude

Why are Attitudes


of interest? Important?
How are attitudes formed ?
they predict employee behaviors • Personal values
• Direct experiences
• Personalities
• Social learning : esp. for new employees
• Culture

ATTITUDES

three components of an attitude :


THREE COMPONENTS OF AN ATTITUDE
( the ABC model )

1.cognitive component : knowledge / information a


1) What one presumes to know about it
person presumes to have about attitude object
2) How one feels about it
( may be true, partially true, totally false)
3) How one intends to behave towards it
2.affective component : emotions , feelings of
liking or disliking
Have little conscious control over it

3. behavioral components : intention to behave in


a certain way toward attitude object

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STRATEGIES FOR CHANGING
Positive attitude towards team lead : ATTITUDES

Cognitive part : believes that team lead


has high technical ability  try to change one component
 provide new experience with attitude
Affective part : positive feelings object that conflicts with prior
attitude
Behavioral intention : accepting team  influence through friends & peers
lead’s directions and task assignments  adopt co-opting approach
 use of fear

cognitive dissonance theory

any form of dissonance is uncomfortable


·proposed by Leon Festinger ( late Ways of reducing this tension :
1950s ) • changing the underlying attitude
· cognitive dissonance • changing future behavior
any incompatibility between two or • Developing ways of explaining or
more of a person’s attitudes or rationalizing the inconsistency
between his behavior and attitudes

desire to reduce dissonance determined


by

1. importance of elements creating the


dissonance

2. degree of control a person believes Key work related attitudes:


he has over the elements causing Tap positive or negative
dissonance evaluations held about aspects of
work environment

3. size of the rewards involved

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Job Satisfaction
M e a s u r in g J o b
S a tis fa c tio n
positive feeling resulting from the
assessment of one’s job S in g le S u m m in g
One of the most frequently studied G lo b a l u p Jo b
R a t in g F a ce ts
work attitudes by OB researchers
C h a p te r 3 14

overall feeling different aspects


Typical factors :
pay , nature of work ,
promotion opportunities,
supervision &
relations with co-workers

which is better ? Some popular measures of job satisfaction :


1.Job Descriptive Index (JDI).
former is as valid as the later
measures five aspects of job satisfaction:
Pay, nature of Job,
best explanation : concept of job Promotional opportunities,
satisfaction inherently so broad that supervision and co-workers
single question captures its essence
2.The Minnesota Satisfaction Questionnaire
(MSQ)

Consequences of Job Satisfaction


Attitudes : key work related attitudes
Job satisfaction affects :
2. job involvement :
Performance (Individual level · degree of psychological identification with job and
&Organizational level) considering perceived performance level important
to self- worth
Customer satisfaction, Absenteeism,
· high levels of job involvement related to :
Turnover ,Organizational Citizenship •fewer absences and turnover
Behavior •OCB and job performance
3. organizational commitment
 strength of identification with one’s employing
organization
 a good predictor of absenteeism, turnover

3
organizational commitment
1. Affective Commitment : emotional attachment to
the organization organizational commitment
•Stay because they want to. 3. Normative Commitment :
2. Continuance Commitment based on moral or ethical reasons
based on costs in leaving an organization.
Stay because they have to.
stay with an organization because they
“Golden handcuffs “ think they should do so.

Some of ways of enhancing job satisfaction ,


commitment & positive work related attitudes:
Provide reasonable rewards & job security

Measuring employee Design jobs carefully


attitudes Match jobs and people
Hire employees whose values closely match
organization’s values
Most popular method : attitude
surveys Treat employees fairly

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