23 High-Impact Entrepreneurs from Argentina, Brazil,

Egypt, Jordan, Lebanon, Mexico, Turkey and Uruguay Join

the Endeavor Network

LONDON--(BUSINESS WIRE)--Endeavor selected

23 High-Impact Entrepreneurs from 13 companies
in Argentina, Brazil, Egypt, Jordan, Lebanon,
Mexico, Turkey and Uruguay at its 39th
International Selection Panel. Endeavor now
supports 603 High-Impact Entrepreneurs from 385
companies in 11 emerging market countries. The
entrepreneurs were chosen at a Panel held from
May 17 May 19 in London, England, the first time
Endeavor has ever held a panel in Europe.
Endeavor Entrepreneurs were also showcased at
two public events immediately before and after the
Panel, one at Londons Canning House, the other at
the Atelier of BNP Paribas in Paris, France.
Bringing these events to London and Europe was a
major step towards increasing the profile of
Endeavor and our High-Impact model in the
worlds global financial center, said Endeavor Cofounder and CEO Linda Rottenberg. The HighImpact Entrepreneurs we selected are the role
models who are creating high-value jobs and
building sustained support for entrepreneurship in
their home countries from Latin America to the
MENA region. Im particularly encouraged by the
selection of Endeavors first two companies from
our new affiliate in Lebanon.
The International Selection Panel is the
culmination of a rigorous multi-step Search &
Selection process where top local and international business leaders interview and then offer
guidance to entrepreneur candidates. At the International Panel in London, participating panelists
came from Brazil, Chile, Jordan, Lebanon, Switzerland, the United Arab Emirates, the United
Kingdom and the United States. After selection, Endeavor provides entrepreneurs with customized
services provided by local and global business mentors and volunteers from Fortune 500 consulting
firms and top U.S. business schools.
The London Panel was supported by a number of corporate sponsors including Abraaj Capital,
Barclays Capital, Citi Private Bank EMEA and Ernst & Young.

Entrepreneur(s)/Companies selected:
Argentina
Entrepreneurs: Gaston Lejtman and German Dyzenchauz
Company: Integro
Description: Integro provides loyalty marketing programs to more than 250 corporations in 10
countries throughout Latin America including Citibank, Hewlett Packard, HSBC, IBM, P&G and
Walmart reaching 700,000 employees and 20 million customers.
Brazil
Entrepreneur: Ismael Akiyama
Company: Akiyama Solucoes Tecnologicas
Description: Akiyama is the fastest growing Brazilian biometrics company and the exclusive
distributor for three of Brazils leading suppliers of electronic components.
Entrepreneurs: Antonio Carlos Soares, Patrick Lisbona, Gustavo Ziller
Company: Aorta Entretenimento Ltda.
Description: Aorta is the leading supplier of apps and mobile marketing solutions for businesses in
Brazil seeking to reach customers through smartphones and tablets.
Entrepreneurs: Luciana Guimaraes and Vanessa Vazquez
Company: Integra Medical
Description: Integra helps over 40,000 patients manage treatments for chronic diseases through
print and digital resources as well as personal guidance from health care practitioners (doctors,
nurses and psychologists) who monitor their treatment.
Egypt
Entrepreneurs: Tarek El Nazer, Basel Mashhour, Sameh El Sadat
Company: Delicious Bakery (The Bakery Shop)
Description: DB is the first commercial baker in Egypt to target retail stores, supermarkets and
restaurant chains using a par-baking and frozen delivery system.
Jordan
Entrepreneur: Fadi Al-Atrash
Company: Amman Pharmaceutical Industries (API)

Description: API is a leading regional manufacturer of niche branded generics, including eye drops,
ointments, nasal sprays and topical preparations.
Lebanon
Entrepreneur: Nada Debs
Company: East & East (Nada Debs)
Description: Manufactured by a network of 150 artisans in Lebanon, Nada Debs furniture is
displayed in top stores worldwide, including in London, New York, Dubai and Cairo. Custom clients
have included the World Economic Forum, the Jordanian royal family and the Ritz-Carlton in
Bahrain.
Entrepreneurs: Marc Dfouni and Nemr Nicolas Badine
Company: Eastline Marketing (ELM)
Description: ELM provides digital marketing services to regional clients in the Middle East
(including Bank Audi, DHL, Kimberly-Clark and Toyota) using a proprietary database of insights into
customer segments that cuts across regional geographies and industries.
Mexico
Entrepreneur: Patrick Struebi
Company: Fairtrasa
Description: Fairtrasa is a fair trade and organic produce company that works with over 300 small
farmers in Mexico and additional 700 in other emerging economies to produce and distribute highquality fruits, vegetables, wine and spices.
Entrepreneurs: Pedro Zarur and Armando Tortoledo Uriarte
Company: Gruindag
Description: Gruindag is a Mexican company that develops and manufactures specialized agrochemicals and other chemical products for Mexicos export-oriented farmers and water, paper and
leather treatment facilities.
Turkey
Entrepreneur: Emre Aydin
Company: Ciceksepeti.com
Description: Already Turkeys largest online flower store, Ciceksepeti is expanding into a category
leader covering all types of gifts and gourmet food packages.
Entrepreneurs: Hasan Obuz, Mehtap Obuz

Company: Ilio/Demirden
Description: The brother/sister team behind Ilio has moved from earlier success in the interior
design business (Demirden) into a scalable design brand (Ilio) that focuses on innovative housewares
and tabletop products sold worldwide through outlets including Gilt Groupe, Amazon and New Yorks
Museum of Modern Art.
Uruguay
Entrepreneurs: Andres Ameglio, Carlos Ameglio
Company: Salado Media
Description: Brothers Andres and Carlos Ameglio have become leaders in producing award-winning
TV commercials across the Spanish-speaking world for leading global clients including Coca Cola,
TNT and Toyota. Their business is at the heart of an emerging AV production eco-system based in
Uruguay but that extends throughout Latin America.
About Endeavor
Endeavor breaks down barriers that prevent emerging-market entrepreneurs from reaching their
high-impact potential. Hailed by NYT columnist Thomas Friedman as the "mentor capitalist" model
and the best anti-poverty program of all, Endeavor identifies entrepreneurs leading high-growth
innovative companies in emerging markets. These entrepreneurs are given world-class strategic
advice, access to key networks and other tools that will catapult them to success. With Endeavor's
guidance they become high-impact expanding employment, generating wealth and inspiring others
to innovate. Often overlooked, these local entrepreneurs are now jumpstarting private sector
development in their countries.
At year-end 2010, Endeavor Entrepreneurs throughout Latin America, South Africa, Turkey, Egypt
and Jordan had created more than 130,000 jobs and generated over $3.5 billion in revenues.
Endeavor launched a new affiliate in Lebanon in January 2011. For more information, visit
www.endeavor.org. Note that a version of this press release may also be viewed on the Endeavor
blog.
http://www.businesswire.com/news/home/20110524007028/en/23-High-Impact-Entrepreneurs-Argen
tina-Brazil-Egypt-Jordan