Consumer Awareness on

Household-Cosmetics

Introduction
Cosmetic products destined to protection and beauty,
which consists of four categories: hygiene products,
cosmetics per se, perfumes and child use products. It is
possible to say that its use is universal, and it is believed
that such products have a reasonable degree of safety
and tolerability.
Even though most adverse reactions (AR) to cosmetics is
not severe and is usually related to the skin, there are
some severe cases reported in literature related to
perfumes, fragrances, and hair dye. Several compounds
have been pointed out as being the most common causes
of allergic reactions to cosmetics, such as the paraaminobenzoic acid, cinnamate, essential oils, pphenylenediamine and preservatives.
Today most women do not appreciate their looks and
some women want to make the best out of their face. So
my interest in this survey is to know what women like
about cosmetic products and what brand of cosmetic
products do they prefer for.

Acknowledgement
I wish to express my gratitude to my Economic teacher
Mrs. Mridula for giving the project to me. I would like to
thank her for her time, expertise, wisdom and for guiding
me and mentoring me step by step about this survey.

Throughout this project I have experienced and acquired

information on how to do a survey and I have learned a
lot that would help me in the future.

I would also like to thank my parents and friends who

helped me a lot in finishing this project within the limited
time.

Objectives
1 .To understand the most preferred cosmetic
products

2 .To understand the consumers handpick

between organic and conventional cosmetics
3 .To understand the factors why consumers by
cosmetic products
4 .To understand the preferred product of the
consumers
5 .To understand the awareness of consumers
towards cosmetic products.
6 .To understand in what quantity do the
consumers by the cosmetic products.

Questionnaire
1. Female Age :
o 16-25 years
o 26-35 years
o 36-25 years
2. What is your occupation?
o Employed
o Student
o Business
3. How often do you buy cosmetic products?
o 2 times
o Once in a month

o 3 times a month
4. What are the factors when you decide to buy cosmetic
products?
o Price
o Brand/Quality
o Recommendation from friend
o Special offer or promotion
5. Where do you tend to buy your makeup?
o Specialist stores
o Super market
o Drugstore/ chemist
o Internet
6. Do you prefer organic or conventional cosmetic?
o Organic
o Conventional
o Natural
7. Do you read the ingredients in your cosmetic product
which you are about to buy?
o YES
o NO
8. How much money do you spend for cosmetics products?
o 10 to 100
o 100 to 500
o 500 to 1000
o more than 1000
9. Why do you buy cosmetic products?
o Beauty
o Health
o civility
10. Would you try a new product from a new company?
o YES
o MAYBE
o NOT
11. Have you suffered any side-/allergies from the
products you use?
o YES
o NO

12. Which Brand do you prefer?

o Avon
o Nivea
o LOreal
o Maybelline
o Revlon
13. Do you check the expiry date of the cosmetic
product?
o Yes
o No
14. Cheap cosmetic product is good as the expensive
product?
o Agree
o Disagree
15. Do you check the ingredients of the cosmetic
products
o Yes
o No

Age of consumers:
Age
16-25
26-35
36-40
40+
Total

Frequency
4
7
9

Percent
20%
25%
45%

0%

20

100%

16-25

26-35

36-40

40+

20%
45%

35%

Interpretation: The survey was done on different people who

are female and most of them were :
The Age group between 16-25 is 20%
The Age group between 26-35 is 25%
The Age group between 36-40 is 9%
The age group between 40+ are 0% which does not contribute to
the study.

Occupation of the Consumer

Number of occupation who buy
cosmetics
Employed
Student
Business
Total

Frequency
11
3
7
20

14
12
10
8
6
4
2
0

Employed

Student

Business

Interpretation:
The graph shown above , shows that 13 people who are
employed use cosmetic product then 6 number of
students use cosmetic products while there are 7 number
of people who work in business use cosmetics.

Consumptions for cosmetic products

among the consumers
Basis
Twice a month
Once in a month
Thrice a month
Total

Frequency
3
17
0
20

Percentage
15%
88%
0%
100%

Twice a month

Once a month

Thrice a month

15%

85%

Interpretation:
The survey shown, shows that people who use cosmetic
products twice a month is 3 which is 15%. While, the
people who use cosmetic products one in a month is 17
which is 88% and then the people who use cosmetic
products thrice a month 0 is which is 0%

Factors of buying cosmetic products

Basis
Price
Brand/Quality
Recommendation from friend
Special offer or promotion
Total

Frequency
6
2
1
12
20

Price

Brand/Quality

Recommendation from friend

Special offer or promotion

Interpretation:
The survey shown above , shows that 6 number of see
the price of the product, brand and quality is
2,recommendation from friend is 1 while special offer or
promotion of preference in buying of cosmetic product is
12
Therefore, People tend to buy cosmetic products during
special offers or promotions

Preference of buying the makeup

Basis
Specialist stores
Super market
Drugstore/chemist
Internet
Total

Frequency
2
10
7
0
20

Specialist Stores

Super market

Drugstore/chemist

Internet

Interpretation:
The survey shows above people who buy in cosmetic
products ins specialist stores is 2 then is super-markets
are 10 and then in Drugstore/chemist is 7 .While in
Internet it is 0
Therefore, People tend to buy cosmetic products in
supermarket than in any other stores.

Preference for Cosmetic products

Basis
Organic
Conventional
Natural
Total

Frequency
11
0
9
20

12
10

8
6

4
2

Organic

Conventional

Natural

Interpretation :
The graph shows above , shows that More people prefer
organic products which is 11 then 0 number of people
go for conventional cosmetic products .While, in Natural
cosmetic products is less which is 9.
Therefore, People tend to buy more cosmetic products
which is organic and no number of people go for
traditional cosmetic products which is conventional

Money spent for cosmetic products

Basis
10 to 100
100 to 500
500 to 1000
More than 1000
Total

Frequency
18
2
0
0
20

Percentage
90%
10%
0%
0%
100%

10 to 100

100 to 500

500 to 1000

more than 1000

10%

90%

Interpretation:
The survey shows that 90% of people spend money (10 to
100) then 10% of people spend money (100 to 500 )
while (500 to 1000) and more than 1000 is 0%.

Reason for buying cosmetic products

Basis
Beauty
Health
Civility
Total

Frequency
14
6
0
20

Percentage
70%
30%
0%
100%

Column1
Beauty

Health

Civility

30%

70%

Interpretation :
The graph shows above , shows that 70% of people use
cosmetic products for beauty , 30% of people use
cosmetic products for Health while 0% of people use
cosmetic products for Civility.

Consumers Trying for New cosmetic

products
Basis
Yes
Maybe

Frequency
2
8

Not
Total

11
20

Not

Maybe

Yes

10

12

Interpretation:
The survey shown above, shows that there are less
number of people which is 2 who would try new cosmetic
products while 8 number of people who voted for maybe
and 11 number of people who voted for Yes.

Side effects for using the products

Basis
Yes

Frequency
11

NO
Total

9
20

Yes

NO

45%
55%

Interpretation:
The survey shows above ,11 number of people suffer side
effects of the cosmetic products while 9 number of people
do not suffer any side effects or allergies.

Most preferred cosmetic products

Basis
Avon
Nivea
Loreal

Frequency
5
9
3

Percentage
39%
22%
30%

Maybelline
Total

2
20

9%
100%

3
Avon

Nivea

L'oreal

Maybelline

9%
39%

30%

22%

Interpretation:
According to the survey shown above people preferred
Nivea and least for Maybelline. Nivea was preferred by
22% of people, Avon was preferred by 22% , LOreal and
Maybelline is the least preferred by 3% and 2% of people.

Consumers who are aware of the

expiry date
Basis
Yes

Frequency
16

No
Total

4
20

Yes

No

10

15

20

25

Interpretation:
The survey shows that there are more number of people
which is 16 who do not check the expiry date of the
cosmetic products .While, there are less number of
people which is 4 who checks the expiry date of the
cosmetic products.
Therefore, people are not aware of the expiry the date of
cosmetic products.

Preference for consumer about cheap

cosmetic products

Basis
Yes
No
Total

Frequency
13
7
20

No

Yes

10

12

14

16

18

20

Interpretation:
The survey shows that there are more number of people
which is 13 who prefer cheap products which are good as
expensive and then there are less number of people
which is 7 who do not prefer cheap products is as good as
expensive products.

Number of consumers who read the

ingredients
Basis
Yes
NO
Total

Frequency
3
17
20

No

Yes

10

15

20

25

30

Interpretation:
The survey shown above, shows that the people who read
ingredients behind the cosmetic products are less which
is 3 while more number of people do not read the
ingredients which is 17.
Therefore, people are not aware of the expiry date of the
cosmetic products.

Conclusion:
1. People tend to buy the cosmetic products by price
or special promotions
2. People usually buy cosmetic products once in a
month
3. People buy cosmetic products in supermarket than
specialist store
4. People tend to buy cosmetic products for beauty
5. Less people are aware of the expiry date of the
cosmetic products
6. Most people do not read the ingredients behind
the cosmetic product

Bibliography
www.wikipedia.com