Strength

MBASkool.com performed a SWOT analysis on Emirates, and some of their

strengths include:
Strong Dubai government support
Has over 50,000 employees
Is present in 72 countries across 6 continents
There is also a user-generated SWOT analysis on WikiSwot which provides
further insight into their strengths, including:
Effective communication with the public
Effective reputation management and branding
Emirates is a sponsor of numerous festivals and sporting events
Emirates claims to be environmentally friendly compared to their
competitors due to low emissions
Weakness
MBASkool.coms SWOT analysis found that Emirates has weaknesses including:
Due to an increase in competition, market share growth is limited and
bench-mark standards are becoming more costly
WikiSwots SWOT analysis also found a weakness:
Labour policies need revision
Opportunity
MBASkool.com found many opportunities for Emirates, such as:
Releasing a brand new fleet of airplanes. This will help improve customer
confidence in the airline
Adding more destinations to their list
More opportunities derived from WikiSwot are:
Creating new products and services

 Emirates recently became an ally with the within the global airline
alliance, a contract alliance amongst the top airlines to work together and
help one another when necessary

A business venture partnering with Disney Land created new clientele

and an increase in revenue

Threat
Wherever there are strengths, there are threats. MBASkool.com found a few,
including:
Increased competition within the Middle Eastern market
Fuel costs are increasing
The government of Dubai is changing regulations and policies
WikiSwot also found a threat:
A global economic slowdown

Further analysis concludes there is more to be included, however. My personal

SWOT analysis of Emirates is as follows:
Strength
All planes are equipped with fly with me monsters, a collection of
blankets, drawing tools, and seatbelt characters to promote safety to preschoolers
First class includes a shower spa and two on-board lounges for drinking
and mingling on the upper deck
Their menu includes wild Iranian caviar, braised beef in coconut milk, stirfried lobster in black bean sauce, cheesecake, and cocktails
First class private suites include a personal mini-bar, a privacy divider and
sliding door, a vanity, table, mirror and wardrobe, as well as passenger
seats that can be converted into full-flat beds
A strength specifically related to Emirates and Qantas is the availability of
Halal meals during flights between Australia and London Heathrow
Effective use of social media
Weakness
The United Arab Emirates eliminated a military agreement that allowed
for Canadian forces to use a logistical base near Dubai after the refusal of
Emirates airlines to expand landing rights in Canada
Opportunity
Emirates made Dubais ruler, Sheik Ahmed bin Saneed al-Maktoum, their
chairman
As of 2011, air travel is expected to grow more than seven per cent a year
for two decades

 Emiratess partnership with Qantas because it opens an extensive

network
Threats
In the 2009 economic crisis, Emirates had an 80 per cent drop in full-year
net profit
Countries going to war or being filled with tension, such as Egypt, Yemen
and Jordan