Name: Shefali Patel

ASSIGNMENT 1

Styling goes much deeper than just creating pretty pictures, really a stylists job is to sell not just a brand or
product, but a lifestyle. In a sense one could consider this job close to marketing. There are various kinds of stylists
and each has different roles to play. The fashion stylist jobs involve borrowing several garments for the celebrity
to try on before she chooses one. Fashion stylist jobs are highly competitive, but are certainly possible with
both talent and determination.
Editorial The form of styling which people are most familiar with, this involves styling images for media
publications such as fashion magazines.
Commercial This type of styling requires presentation for advertisements, such as television commercials,
magazine adverts or even catalogues.
Wardrobe Wardrobe styling is the dressing of television or film characters and it involves a lot of research. To do
this job a stylist must have a good knowledge of eras and styles from different countries around the globe. Essential, is
a clear vision and understanding of character assessment, as an actors role is directly enhanced by the clothes he/she
is adorned with.
Celebrity This is dressing a famous person both on and off screen. One of the most powerful types of marketing is
celebrity endorsement as most people aspire to be like their favourite singer or actor. The concept is exactly the same
with celebrity styling, which feeds a lifestyle message to all who want to replicate the image of their favourite
celebrity.
Show Show styling is high pressure, fast paced model dressing for catwalk shows. Although working at speed,
every care must be taken to ensure that all garments are impeccably presented.
Personal styling/image consulting This type of styling has become very popular in recent years. With the ever
increasing pressure to look our best, individuals, and even companies will enlist the help of a stylist to advice on the
colours, cuts and styles which best suit an individual.
Visual merchandising A direct form of marketing, the stylist must conceptualize, design, and implement window
or in-store displays for shops. Visual merchandising also includes how products are portrayed on websites.
Prop & Set Prop and set styling sets the scene for a shoot, theatre production, television show or film. This can be
anything from dressing a whole room for an interior design magazine, to sourcing vintage or hard to find items to
enhance a fashion shoot. It can also be designing the backdrop of a television show, or dressing a room for a scene in a
film.
Food Food stylists arrange food in a manner that is most appealing to the eye. This is done on television cookery
shows, film sets, and of course recipe books and magazines.

Areas of interest Personal Styling and In-store Styling

The areas of styling that I am interested in are In-store styling/ visual merchandising and personal styling.
Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer.
It sets the context of the merchandise presenting them in a way that would convert the window shoppers to buyers of
the product. The look of the products, its feel and music plays a very important aspect and every in-store stylist must
pay high attention to that.
Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special
sales promotions taking place. When I see window displays, they inspire me enough to make a strong career in it. I
like to organise things and multitask, other than that I have a flair for design and colour. I visualise the entire scenario
before I start working on anything.
I am also interested in exploring my career as a personal stylist. I want to deal closely with my clients. I want limited
clients and give them quality. In order to achieve this one should have good communication skills, be a good listener,
be organised, update clients, punctual and charismatic.

Areas of work for fashion stylists

Fashion stylist jobs can be found at movie studios and video production groups. Public relations groups,
advertising agencies and magazine publishers, employ fashion stylists on a full-time basis. There are also in-store
stylists also known as Visual Merchandisers that work in retail stores. Apart from stores they can work on events,
music concerts.
Personal stylists take up celebrities as their clients and cater to their fashion needs. They can also do image
consultations, wardrobe management, personal shopping. Personal shopping is a freelance job and one does not get
complete job security, thus one can also become a fashion buyer for a retail store. As a fashion buyer, one
typically selects suppliers; negotiate deals, purchase products, monitor contracts and review purchase records.

Tips and tricks

1. Getting a qualification and years of experience in one company in the required field would give an
upper hand
2. Not fear experimenting with new clothes i.e. Be the trend setter.
3. Taking time out to know your clients in depth and asking them everyday what is their agenda, where
they are going, who they are meeting etc.
4. Updating yourself with the latest happenings in the fashion business.
5. Creating an inspirational mood board that one can look into to stay focused or be inspired and looking
up designers history to know how they made it big.

6. Using accessories appropriately to enhance the clothing.

7. Organising a planner for client meets.
8. Being a good listener.
9. Being warm and friendly so that the clients feel comfortable
10. Building clients confidence and not forcing them to try something they are not comfortable in.
11. Log book for all store details, this would help me knowing which shop to go and for what kind of
clothing.
12. Have a vanity style kit safety pins, rubber bands, clip-ons, hair clips, fake nails, black and white
thread and a needle, buttons, double stick tape, to go eraser pen, make up sponge, roller etc.
13. Having patience and not expecting quick returns.

Classic - 3, 16, 21, 18

Urban 4,9,5,6
Sporty 9, 22,11,6,
Rock 1, 7,9,13,16,19,20
Boho -15, 16, 17

ASSIGNMENT 2
Fashion Icon Vera Wang
A woman is never sexier than when she is comfortable in her clothes

Vera Wang is known around the world for her amazing bridal gown designs and her ability to transform a bride
on her wedding day. With over 25 years of experience in the fashion industry, Vera Wang has become one of the most
desired designers by some of Hollywoods hottest celebrities.

Vera Wang

Throughout her 25 years in the industry, Vera has worked with a number of highly respected companies. For 16
years, Vera Wang acted as Senior Fashion Editor for world renowned magazine, Vogue.
After gaining the knowledge and experience it took to work for a fast-paced fashion magazine, Vera Wang decided it
was time to use her skills in an alternative avenue. In 1985, Vera left Vogue and began working as the design director
for Ralph Lauren.
Vera Wang is without a doubt is one of the most famous names in the fashion world, and shes earned her worldwide
fashion icon status through a lot of hard work, determination, and the use of her natural skills and an eye for design.

Ready to wear Clothing 2014, Vera Wang

For legions of women, she is considered the queen of bridal design, creating some of the most breathtaking, highquality bridal gowns in the bridal industry today. Her contemporary approach to wedding gown design changed the
face of bridal fashion and all that it is typically known for.

Fashion was never a new thing to Vera Wang, who worked hard for 16 years for the world-renowned Vogue magazine
as a senior fashion editor. Originally aiming to be a figure skater, Vera instead devoted her entire career to fashion,
accepting a job from Ralph Lauren after leaving Vogue. Early on, however, she did design costumes for famous figure
skaters, such as two-time Olympic medallist. Nancy Kerrigan and five-time World champion Michelle Kwan. While

working for fellow icon Ralph Lauren, she designed everything from lingerie to sportswear, and eventually began her
own line of bridal wear, which would later become a central part of her design legacy.

Media and Celebrity Exposure

Veras passion for mixing sleek, chic, modern design with romantic and vintage style has made her one of the
most sought-after designers by celebrities and consumers alike, and has transformed her brand into one of the most
recognizable names amidst the sea of heavy-hitter style gurus. Mariah Carey, Sharon Stone, and Melania Trump are
only a few of the countless celebrities who adore Veras designs. Victoria Beckham, Kate Hudson, and Chelsea
Clinton all wore her wedding gown creations, and shes been mentioned and featured in a handful of film and
television programs over the years. Project Runway, The Apprentice, and Ugly Betty all featured her as a guest, and
she appeared as herself in movies such as First Daughter, staring famous actress Katie Holmes, and The September
Issue. The film The September Issue was a documentary that focused on Anna Wintour, Vogues editor-in-chief, and
the drama that surrounded the making of the September 2007 issue of the magazine. Additionally, shes been
referenced repeatedly in pop culture, from Sex and the City and West Wing, to the movie Bride Wars.

Vera Wang

Uniqueness in Vera Wangs style

Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Intricate
draping and a nonchalant sense of style characterize the Vera Wang aesthetic. The fabric she uses is very high end
and handpicked. Vera Wang also has an amazing eye for detail and design. Not everyone can keep re-inventing
ways to use fabric, patterns and details on wedding gowns. Vera Wang has proven to innovation, which makes her
such a great designer.

Personal Opinion

What I like about the designs is that she revolves around one thingsophistication. This is the highlight of all of her
designs. Although both vintage and modern fashions come into play with each of her creations, there is always a clear
bent toward modern chic. Her look is all about easygoing layers, cool attitude, and timeless elegance.
Along with her bridal looks, her contemporary causal lines are known for sophistication with an edge. Each
piece is infused with trendy, funky flair, yet never gaudy or too over the top. Her brand encompasses a range of
equally stylish jewellery, fragrances, and eyewear. For everyday cool elegance or a chic bridal look, Vera Wangs
separates and bridal gowns offer the epitome of sexy sophistication for the modern woman.

Vera Wang

Vera Wangs Signature Style Handmade Elegant Bridal Gowns

Vera Wangs up-to-date interpretation of classic designs is unlike any other fashion designer in the business. Her
elegant, tasteful wedding gown designs are held in such high regard that they literally cost thousands and thousands of
dollars. Handmade with impeccable detailing, each authentic piece from her collection is original and exclusive.
Although many designers try imitating Veras one-of-a kind style, there is no other designer in the world with the
ability to design the way she does. Her pieces are expensive because of the time and effort she puts into each one.

Vera Wangs Spring Collection 2014

Type of person would wear Vera Wang

When a person chooses Vera Wang, according to me, that individual is someone that looks for quality, style
and grace, as Vera Wang always says "I dress the individualist who understands style." Today the Vera Wang
brand not only designs high-end wedding dresses, but also appeals to the masses in a more affordable
approachable light. When Vera Wang was asked if this type of strategy would dilute the luxury brand, she stated,
Its democratic. Instead of offering a fit for only one target audience the Vera Wang brand is now able to hit various
sets of consumers and meet their needs for fashion wedding and everyday wear at a price point that works for them.
Vera Wang isnt branding only luxury wedding couture, but instead its broadened this to women who place a high
importance on fashion. Starting from everyday fashion, work fashion, party fashion, and wedding fashion, its
still a very targeted strategy, but it includes a whole lot more opportunity for the brand to be successful. What was
once thought of as dilution is now an opportunity to grow a brand and hit more customers in a way that fits their
lifestyle. Its how Vera Wang grew from creating one dress to outfitting the world one stitch at a time.

VALENTINO - RED
Think Valentino: Think luxury. Think elegance. Think red carpet.

Valentino Clemente Ludovico Garavani is more than a well-known Italian Fashion Designer: to most fashion
students he is a God. Born on May 11th, 1932, this simple Saint has developed several different fashion labels
throughout his 5 decades of work; such as Valentino, Valentino Roma, R.E.D. Valentino and, most popularly,
Valentino Garavani. Commonly referred to as only Valentino, he was the founder of the Valentino Spa Brand as well.

When the VFG(Valentino Fashion Group) was first established, its primary focus was directed towards high
production numbers and ultimately, high revenue. Over the years, their focus has changed. The group now approaches
the industry with a fashion-driven focus. They are more interested in offering consumers unique and one of a kind
designs.
In addition to the Valentino label itself, the Valentino Group has acquired a number of other well-known labels
like Hugo Boss and Missoni. The group operates in over 100 countries around the world with over 1200 boutiques and
208 shops. Since he released his first line in 1959 Garavani Valentino has made a significant impact on the fashion
industry. He is a true fashion icon of the 20th century and has helped shape the image of men and women of the
21st century.

Valentino 2014 Spring/Summer Collection

Valentino has long been popular among European royalty, American socialites, and celebrities dressing famous
women for more than four decades, including Jackie Onassis, Elizabeth Taylor, Halle Berry, Jennifer Garner, Julia
Roberts, Jennifer Aniston, Naomi Watts, Claire Danes, Gwen Stefani, Lindsay Lohan, and Gwyneth Paltrow.
The Valentino Red became one of the pillars of his collections, according to him; it is the only colour worthy of
competing with black and white). His trademarked red colour formula is a combination of 100% magenta, 100%
yellow and 10% black.

Valentino became known for his red dresses, in the bright shade that became known in the fashion industry asValentino red

Although Valentino often drew on a voluptuous, nuanced colour palette, Valentino also used areas of flat, vivid
colour to transform the shape of a dress, such as the poppy red that became his trademark. The colour was reportedly
inspired by the opera in Barcelona; as a teenager, he marvelled at the way women seated in the opera house balconies
seemed like baskets of red flowers.

Emma Watson looking beautifully rested in Valentino

Uniqueness in Valentinos Style

Just the mention of Valentino makes people see red a particularly distinct shade of red. Valentino is a master of
elegance and affluence, creating luxurious gowns with intricate detailing and beautiful silhouettes. His mastery of
classic couture embellishments, from embroidery to feather trims, results in breath-taking beauty. Valentino
exemplifies the extraordinary craftsmanship of haute couture, and embraces the beauty of couture technique when
creating his glamorous gowns at his atelier in Rome.

Personal Opinion
Romantic Eccentric Dress is what RED
Valentino stands for. I like that the
clothes are a more modern take on Italian
sister house Valentino. Pricing is slightly
higher but worth every dime. Obviously
lower than Valentino, but what is ever
surprising is that their clothing arent
produced in large quantities. They still
maintain

the

Limited

Edition

reputation. Style wise, it is the most

fashion-forward, slimmest of all of
Valentino's lines, because it is intended
for a much younger audience.

Valentinos Signature Style

Valentinos style, since the moment he began
designing, has always been beautiful and sexy.
Elegance is an important part of a womans sensuality
which is why Valentino chooses to use sultry fabrics
like delicate laces, rich chiffons and smooth silk and
satins. Ultra-feminine and elegant are often words
used to describe Valentinos inimitable style. His
tasteful designs are complementary to all body types
even though Valentino has always used super-thin
models to show off his designs in his ad campaigns.
Over the years, Valentino has developed some of the
most memorable ad campaigns in the business,
featuring some of the most beautiful models in the
world. In all his years of designing, he is one of the
few designers who have consistently maintained the
same image.

Type of person that would wear Valentino

RED
The kind of people that would be drawn to
Valentino Red would be Higher Middle Class
SEC. The brand is a lower segment of
Valentino because its audience is much younger
and always looking for sleek and slimmer
designs. A typical Valentino Red customer
can be described as graceful, chic, looking
for quality and straightforwardness.

CHRISTAIN DIOR
A womans perfume tells more about her than her handwriting.

Born in Normandy, France in 1905, Christian Dior was truly a fashion icon of the 20 thcentury. His unbelievable
designs and breathtaking pieces have won the hearts of fashion enthusiasts all over the world. He was an unassuming
Frenchman who changed the way women looked in 1947 with his New Look. He didn't coin the phrase himself and, in
fact, wasn't even trying to start a revolution.

Designer Christian Dior merely wanted women to look pretty. Diors popularity initially began through his
incredible line of hats. As his popularity continued he began expanding his highly sophisticated designer label into
one of the largest collections in the world. The label now consists of a wide range of designer clothing, handbags,
accessories and shoes for men and women.
In 1957, after Diors untimely death (he choked to death on a chicken bone in a local restaurant)Yves Saint
Laurent was named his successor. Currently, Dior is a division of LVMH, quite possibly the largest designer fashion
company in the world and home to some of the worlds most popular labels such as Louis Vuitton and Emilio Pucci.

Uniqueness in Christian Diors style

Dior particularly loved to be flamboyant when it came to his evening dresses where he could really experiment
with mass quantities of fabric. He was particularly fond of strapless evening dresses and used built-in feather
boning to hold the dresses up which was a feat of engineering in itself as they were rather on the large side. Tulle was
often the fabric of choice for his evening wear skirts as it naturally creates light-weight volume. Something that
is unique about Dior is that they know how to put on a good show, be it on the runway showcasing their latest
collection or their in store visual Displays, they are fabulous and remarkably on the fairy-like glitter theme.

Christian Dior Visual Display at Harrods

Christian Dior personally handling the fittings

Personal Opinion

Christain Dior was known for his perfume brands, however this was not his only forte as his real genius was to
create original haute couture designs. Even within this years designer collections, the basic principles of the iconic
Bar Suit can clearly be seen on some catwalks. Diors collections according to me, features full skirts, rounded
shoulders, and tight fitted waists. The entire inspiration of their modern design is pleasing as they often feature
vintage detailing and offer an elusive mix of current and past styles. Although Dior is often cited as the sole
originator of this silhouette, what is most remarkable is that he was the only one who realised the importance of a
complete look, thus he introduced a luxury brand solely for accessories. The New Look was not just about
clothing or fashion, but a new outlook on life and an expression of femininity.

Strapless dresses from his 1949 collecion

Christian Diors Signature Style - Classy and Cutting Edge

The Dior image would be best described as classy and cutting edge. In his first show Dior introduced his signature
shape of the New Look. The New Look employed many hidden techniques to give its trademark curvaceous
silhouette, dresses were lined, bodices were boned in a rigid bustier style, hips were padded and waists were
minimized. Overall the look was the exact opposite to the boxy fabric conserving shapes of the war years. Christian
Dior has a number of designer collections including Christal Watch, Gaucho, Vintage Traveler, Nude, Logo, Flight
and more. Each collection offers a different image in order to accommodate all types of personal styles.

Diors Designs have graced some of the hottest bodies in the world. Famous celebrities like Jennifer Lawrence
and Keira Knightley are huge supporters of Diors creations and have chosen his designs for world renowned awards
shows like the Oscars and the Golden Globes. From runways and awards shows to premieres and movies, Christian
Diors designs are some of the most popular designer pieces in the world.

Classy Accessories by Dior from one of their stores

Type of person that would wear Christian Dior

The company's focus is clearly on popularizing the niche segment (Fragrance, make up and Skin Care). The type of
people that would wear Christian Dior's would be anyone who has an extra ordinarily mixture of romanticism,
feminism, modernity and a lump sum of money to spend. Some actors in this type include Reese Witherspoon, Blake
Lively, Demi Moore who are feminine and very modern in their dressing. Christian Dior has engineered a remarkable
commercial breakthrough based on top quality, highly creative products that definitely appeal to a youthful, refined
clientele.
OSCAR DE LA RENTA
Walk like you have three men walking behind you

Oscar de La Renta is Dominican-born American fashion designer whose work, blending European luxury with
American ease, helped define standards of elegant dressing among society circles in the late 20th and the early 21st
century. Trained by Cristbal Balenciaga and Antonio Castillo, he became internationally known in the 1960s
as one of the couturiers to dress Jacqueline Kennedy.

An award-winning designer, his eponymous fashion house continues to dress leading figures, from film stars to
royalty, into the 2010s. He has been known ever since as the one to dress he first American ladies. While de la Renta
expanded his lines and took them in a new direction in the 1990s, his pieces remained feminine and flattering.
Licensing opportunities expanded the Oscar de la Renta brand into such categories as bridal, childrens, and fragrance,
jewellery and accessory collections. These collections and de la Rentas fashion empire continue to grow globally.

OSCAR ACCESSORIES

PEONY RESIN NECKLACE

PEONY RESIN BROOCH

GREEN ENVY PURSE

CRYSTAL FLOWER EARR

CRYSTAL FLOWER EARRING

CRYSTAL FLOWER NECKLACE

Uniqueness in Oscar de la Rentas Style

Oscar De La Rentas style of design is elaborate. His designs are incredibly detailed and each piece of clothing by this
designer should be considered a work of art. Many of his denim designs (along with simple tank tops) appear more
casual but his dress designs are absolutely breathtaking.

An elusive combination of casually sleek shirts and pants to stunning designer gowns, Oscar has successfully
developed an extremely diversified designer label. Oscar De La Renta is known for creating amazing dresses for all
seasons. Although all of his dress designs are amazing, it is his bridal gowns that steal the spotlight in his collection.
From intricately detailed, full length wedding dresses to simply designed, cocktail dresses.

New York Fashion Week Spring collection 2014

Personal Opinion
I believe only few designers have the power to truly take your breath away. Oscar de la Renta, however, has been
doing exactly that, season after season, with his fairy-tale dresses and chic ladylike ensembles since 1965. What
inspires him now? I think it is the 21st Century woman. In one of his interviews he said She is unbelievable, he says.
Today is the best time to be a designer because the woman you are dressing is completely in control of her life and
her destiny. It makes our work much more exciting. His sense of style is fantasy themed, extremely simple and
appropriate.

Oscar de la Renta Signature Style Evening Gowns

Oscar de La Renta is particularly known for his red carpet gowns and evening wear. De la Renta continues to design
the collections and remains chairman, and though hes begun to court a slightly younger, hipper customer, hes still
the tailor of note for women of a certain age. Metaphorical embroidery, sumptuous fur, cheerful florals, and a
dash of exotic Latin detail are some of his favorite things.
Type of people wearing Oscar De la Renta
Since the launch of his label in 1965, Oscar De la Renta has been largely unquestioned, uncontroversial. He has been
president of the Council of Fashion Designers of America twice and has dressed three First Ladies. Since the designer
makes extremely elaborate designs the kind of women that would wear his clothing would be independent
women who are ambitious, determined and grand. They are in control of their lifestyle, organised and gracefully
approach whatever they believe in. This according to me is a true Oscar de la Renta woman.

MICHAEL KORS
Be romantic, strong and gorgeous, walk fast with energy and kill them with chic.

Michael Kors is the leading American fashion designer for luxury accessories and sportswear. The company's heritage
is rooted in producing polished, sleek, sophisticated American sportswear with a jet-set attitude. Whether Aspen,
Palm Beach or Capri, their mission of a jet-set, luxury lifestyle to women and men around the globe.

Their products are illustrative and of the highest standard of quality which includes apparel, accessories and beauty.
Michael Kors began his career in fashion at the age of 19 designing and merchandising a collection for the renowned
boutique Lothars in New York City. The success of these clothes caught the attention of the fashion press, prompting
Kors to strike out on his own.
Kors is finally receiving the world-wide recognition for what fashion insiders, loyal fans, and Vogue sewers have long
appreciated his ability to design clothes that consistently combine the classic components of great American
sportswearluxury, elegance, ease, and comfort. After 18 years in business, his collections keep getting better and
better.
It is no secret that his clients love him as much as they do his clothes, there is little doubt that his legendary charm has
contributed enormously to his success. Kors is not only on a first-name basis with the women who buy his clothes and
who often call him for advice on what to wear for momentous occasions but he is notorious for stepping into the
dressing room with clients to help fit a garment or influence a decision.

Spring Collection 2014

Uniqueness in Michael Korss Style

Brand equity is something that is built over time and Michael Kors is a brand that is a promise fulfilled. It is an
expectation of a certain quality, style, design, price point and image that over time comes to represent something a
specific group of consumers can count on. Simplicity, luxury, and comfort are the foundation of his early
collections and are still at the core of the clothes he designs today.

Hilary Swank , Angelina Jolie, Jennifer Lopez and Blake Lively looking stunning in Michael Kors

Sporty Collection 2014

His influences may vary from season to season but Kors clothes reflect a feeling of timelessness that is the essential
component of investment dressing. If anything, his emphasis on luxuryevident in fabrics that range from cashmere
to leather to fur has grown stronger over the years.

Personal Opinion
Michael Kors is known for its luxury accessories and sportswear. His brand is polished, sleek, sophisticated with
an American jet-set attitude. His signature design styleluxuriously casual and simply elegantembodies the past,
present, and future of American sportswear. He has perfected a formula for casual elegance that combines simplicity,
ease and luxury. Michael Kors watches have been quite renounced worldwide. Personally, I love the sleek designs of
their bags, effortlessness and simplicity at its very best!

Handbags Spring Collection 2014

Michael Kors Signature Style American Casual Sportswear and Statement Accessories
Michael Kors ability to create sexy, sophisticated designs for all body types and all ages is remarkable. Unlike many
other designers whose focus remains on evening wear and business wear, Michael Kors has successfully developed a
niche within the fashion industry. His signature style is a combination of casual, street wear, athletics wear and
evening wear. This diversified collection allows Michael to appeal to a wider audience.

The hunger collection 2014

Type of people that wear Michael Kors

The luxury brand Michael Kors is designed and merchandised for a different and younger customer who likely has
ever seen, but heard of the Michael Kors collection and wish to own it. I find it a classic American positioning and
style. These type of customers know Michael Kors from his successful appearance on Project Runway; from Michael
Kors advertising; and from Michael Kors licensed watches, handbags and small leather goods featuring a prominently
displayed MK logo in shiny brassy, brass. They are prominently women between the age group 20-25 having high
spending power, who adore casual as well as sporty clothing with chunky accessories . They are brand conscious and
always updated with latest trends. But there are also some brand loyal customers who understand the quality and the
price theyre paying for. No doubt many high end customers were disappointed that the brand is no longer exclusive.
But the brand does not diminish in its quality even though it came up with a lower segment which is outstanding. His

customers include working women, society ladies (and in many cases their daughters), as well as celebrities
ranging from Sharon Stone to Gwyneth Paltrow, Elizabeth Hurley to Barbara Streisand.

Bibliography

Vera Wang
www.style.com

Valentino Red
www.valentino.com

www.thelane.com

chezmoibychadlen.blogspot.in

www. nymag.com

www.fashionavecpassion.com

www.talentzoo.com

www.deltacollege.edu

www.vogue.com/voguepedia/

cdn.fashionisers.com

Christian Dior
http://www.stylesequel.com/designers/christian-dior/biography
cdn.fashionisers.com
www.thinkfashion.com
www.nymag.com
Oscar de la Renta
http://www.oscardelarenta.com/features/signature-oscar/?p=3
http://www.biography.com/people/oscar-de-la-renta-9270239#personal-life&awesm=~oEVesHNWtpQ2kZ
http://www.humansci.msstate.edu/historiccostumes/page5.html
http://www.britannica.com/
http://nymag.com/
http://www.luxurydaily.com/
http://www.spearswms.com/
Kors Michael Kors
http://therobinreport.com/
http://nymag.com/
http://phx.corporate-ir.net/phoenix.zhtml?c=235654&p=irol-homeprofile
http://www.fragrancex.com/products/_bid_michael--kors-am-cid_perfume-am-lid_m__brand_history.html
http://www.vanityfair.com/style/2013/09/michael-kors-photos-models

ASSIGNMENT 3

1. BOHO LUXE

Boho stands for Bohemian which conveys an

attitude and style that describes a freespirited, independent frame of mind. The
look of the 60s was considered bohemian,
but today it is more fashion oriented and a lot
of them are inculcating this look with the
accessories. I used sandals, an easy-breezy
maxi skirt, cross body bag and ethnic
inspired accessories to complete the look.

2. ROCK CHIC

Rock chic is about being edgy, sexy and gorgeous at the same time. It is all about expressing
yourself so there is no one perfect way of achieving this look. The main colours that I have used to
achieve this look are black and red. For the eyes I used smoky effect blending with copper eye
shadow to get the edgy look. The accessories include 5 finger rings, skull necklace and a wrist
band. I used gladiators because it adds the chic factor to the look.

3. FASHIONISTA

Fashionista; according to me is about loud makeup and artistic dressing. Because this look requires drama,
I used red loud makeup to match up with my red heels. I used lace V shaped top with a high-waist skirt
that has lots of colours. The accessories for this looks include a statement ring, watch and golden earrings.

4. COOL CLASSICS
It has characteristics that appeal to a majority of "neat
& tidy" women - especially those who appreciate
tailored clothes and accessories. Minimalism, Preppy
(i.e. Loafers) and Elegant (think Chanel-style suit) style
are variations of this fashion persona. Classic style also
overlaps with Dramatic and Natural.
For this look I used peplum as it is classy and
expresses an elegant independent woman. I used red
lipstick and nude makeup, a slim black waist belt, a
statement metal watch, a hand clutch and black
pencil heels.

5. URBAN CHIC
The hipster that does not have the money to
be hipster is urban chic. Because urban chic
is elegant, stylish, and classy with an urban
twist I used a crop top with pencil fit jeans
along with a hand clutch written, I need
lipstick showing the right attitude to the
look. I used a gold statement necklace, a
round watch and electric blue contrast heels
to complete the look. The makeup is
extremely subtle with peachy shades.

6. REDCARPET
Hollywood glamour, as one would guess, is all
about the glamour and shine. This style has the
minimalist details of modern design, infused with
ornate and classical details.
I used a black skater dress with neck details and a
gold bracelet matching with a gold ring on the other
hand. I used black earrings and red lipstick for the
face along with illuminating make up.

ASSIGNMENT 4 Inspirational Visual Displays

Since Visual Merchandising is mainly focused on converting customers into prospects, the 5 human senses
are always taken in consideration i.e. feel, smell, see, hear and taste. I used a sensual perfume scent and
sprayed all over my mood board to give the feeling like they have entered an elegant store. There are neon
lights glued at the back of the chart board. One can see the lights shining from the back of the paper onto the
Visual Displays. I used thermocol balls because it is one of the props used for Visual Displays. Every store
has its own unique window display and they keep coming up with new ideas, looking at them inspires me.
My favourite is Louis Vitton Time is a circus. The windows of Louis Vuitton stores reveal a world of
shimmering fantasy in which every object tells of dreams and the joy of giving. Louis Vuitton is very
familiar with the magical universe.

THANK YOU