Our Specialized Approach

Thought leadership and

innovative solutions to
maximize hospitality asset
value, throughout the
investment lifecycle.
360 Capital Advisors is a strategic advisory and asset management firm focused on creating valueenhancing solutions for hospitality assets worldwide. We design and implement comprehensive
innovative solutions that deliver optimal value in hospitality real estate investments throughout the
investment lifecycle. The 360 Team leverages decades of multi-disciplinary experience, and a
proven track record of navigating through multiple up and down cycles to preserve and enhance
asset value. Our unique approach is based on applying experience plus innovation to create
customized solutions for each phase of the investment lifecycle, to consistently deliver riskadjusted returns that outperform industry averages.

About
360 Capital Advisors is a strategic advisory and asset management firm focused on
creating value-enhancing solutions for hospitality assets worldwide.
We design and implement comprehensive innovative
solutions that deliver optimal value in hospitality real
estate investments throughout the investment lifecycle.
The 360 Team leverages decades of multi-disciplinary
experience, and a proven track record of navigating
through multiple up and down cycles to preserve and
enhance asset value. Our unique approach is based on
applying experience plus innovation to create customized
solutions for each phase of the investment lifecycle, to
consistently deliver risk-adjusted returns that outperform
industry averages.

360 Capital Advisors is founded and led by hospitality

industry professionals with decades of real world
experience and a proven track record of creating
tangible, superior value across key stakeholder positions
in the industry Principal, Owner, Asset Manager,
Broker, and Investment Advisor; these include critical
industry functional areas of Hotel Operations,
Underwriting and Due Diligence, Market Research, Brand
Management, Investment Management, Acquisitions,
Portfolio and Asset Management, Valuations, Risk
Management,
Financing
and
Recapitalizations,
Brokerage, Debt and Equity Capital Raising, Design and
Construction, Capital Planning and Execution, Project
Management, and Dispositions.
This experience encompasses virtually every major
lodging brand company, and asset type from Mixed-Use
Developments to Luxury Hotels and Resorts, Urban Full
Service Hotels, Boutique / Independent properties, to
Select Service and Limited Service Hotels.
The 360 Team encompasses a combined 110 years of
industry experience, and the senior team has held
leadership positions at some of the largest and most recognized companies in the global travel
hospitality and real estate industries.
Having been owners and principals ourselves, we understand the drivers of an investment from an
ownership perspective, and leverage the teams extensive experience to create and implement the
most effective solutions to manage and mitigate risk, and maximize investment returns for our
clients.
A Unique Approach to Managing Hospitality Investments:
We take a comprehensive 360 degree view of any investment seeking opportunities to create
superior value in every phase of the investment lifecycle. Our broad and multi-disciplinary
experience and proven expertise in preserving and creating value across multiple industry cycles
enables 360 Capital Advisors to bring a unique, well-rounded and perspective to any project. This
approach creates a competitive advantage for our clients during each phase of the investment
lifecycle.
Our team provides support and solutions starting from pre-acquisition due diligence and valuation,
to helping negotiate and structure creative transaction terms, to innovative asset management,
managing brand and management company relationships, capex planning, project management,
recapitalization strategies and ultimately to disposition strategies designed to maximize exit

proceeds. Our approach to hospitality investments and asset management is differentiated by the
following factors:
Strategic Discipline: Big Picture thinking with a detail-oriented approach to problem
solving
Broad and Deep Industry Experience: hands-on experience across key stakeholder roles in
the industry, across multiple brands, and asset types
Owners Perspective: having been Principals and Owners ourselves, we have an acute
understanding of an owners priorities, and work relentlessly to protect ownerships
interests across all areas of the investment
Subject Matter Expertise: 110 years of combined team experience, proven performance
across multiple disciplines in the industry with a track record of exceptional value creation
Analytical Rigor: we utilize a research oriented, data-driven approach to identifying optimal
value creation opportunities and implement innovative, customized and measurable
solutions that maximize an owners return on investment
Integrated Solutions: our fully integrated acquisition, asset management, project
management, and advisory services platform enables complete and comprehensive
management of an investment throughout its lifecycle
Global Experience and Industry Relationships: hands-on performance experience across a
multitude of markets, global and regional brands, variety of ownership structures, and
investment types worldwide, coupled with our strong and extensive industry relationships
translate into unparalleled expertise and resources available to our clients

Our guiding principle is best expressed in Wayne Dyers quote Go the extra mile. It
is never crowded.
We go the extra mile in seeking the best opportunity to deliver that additional tranche of value,
while providing the highest levels of product and service quality to our clients.
Values:
Trust and Mutual Respect: We believe that
trust is the foundation of all long-term
business relationships. Mutual respect for all
stakeholders is the cornerstone of our
approach to effectively managing your
investments.
Integrity: we conform to the highest levels of
ethics and personal responsibility while using
a fiduciary approach as advisors to our
clients.
Transparency and Candor: we believe that real improvement in performance can only occur
when we are clear, direct and forthright with our clients and vice-versa. No exceptions.

For more information please visit - http://www.360-capitaladvisors.com