Professional Documents
Culture Documents
Production Handbook
Contents:
Format:
Artefact 50% & Documentation 50%
Marking Criteria
Cookery Book
Project Proposal
SWOT
Checklist
Audience Research
Contact Details
Hand-In:
Monday 14th March 2016 by 3pm - CT Admin Office
DROP - IN Sessions run by Claire Sambrook
Your project needs to be challenging and also in your area / discipline or an added skill
that your industry is looking for.
Make sure that it is a project that you can use in your showreel to best demonstrate your skills.
The workshops are designed to advise you on your project and troubleshooting.
Please come along to get your creative projects signed off.
Will be there to help with making your project more challenging and really push the
professional outcome.
Abstract
To enable students to build up a body of professional work to focus on their skill set for employability.
This unit will consider critical analysis and project management and production techniques used in the
creative industries. In the past students have submitted web or graphic design projects, video
productions, music recordings or performances etc.
Aims
1 To develop the application of estimating and planning techniques for multimedia information systems,
and hence promote and encourage professional multimedia project management principles and
practices.
2 To instil flexible project management models for the development of creative artefacts
3 To instil the project manager's responsibilities at each stage of the project life cycle.
Learning Outcomes
1 Describe and articulate the developing role that technology plays in the entertainment industries.
2 Differentiate the media production process including multimedia techniques, design processes, project
planning and production.
3 Design, plan, document and produce a creative artefact of a professional industry standard.
4 Review the requirements of the project design, development and evaluation process.
5 Implement and appraise work for specific contexts, audiences or events.
Syllabus Outline
1 Creative industries production processes, phases & environments, marketing and current legislation.
2 Project Management - Traditional multimedia/Multi-Discipline project management models and their
application to a project.
3 Visual aesthetics, still and moving images, typography and layout
4 The human component in the design and production of multimedia/multi-disciplinary materials.
5 Key activities of a Project Manager in the creative industries.
6 Design, documentation and reporting
7 Careers and opportunities in the creative industries.
8 Individual skills development.
Scheduled Activities
1
2
3.
1 hrs x 7 lectures
2 hrs x 9 Drop-In Sessions
4 hrs - 1 Presentation
Overall Assessment Strategy - The strategy is based around the notion of students embedding the
knowledge and understanding attained during the unit delivery by means of application of the various
principles and methods.
1. Artefact (50%) - Students, individually will produce a self-designed artefact or event. The activity will be
unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%).
2. Documentation and Evaluation (50%) - Individual students will present a portfolio, which documents
the development of the work, including an evaluative essay (1500 words). The activity will be
unsupervised and assessed by the tutor. This will assess learning outcomes 1-7. Marking Scheme Description & Rationale (30%); Context/Work with others; Evaluation (40%); Style (10%). Second
Attempt: Repeat failed component, see Moodle for further details.
HAND IN DATE - Monday 14th March 2016 by 3pm at the CT Admin Office, Eldon Building.
Aesthetic and Technical Quality [50%] Have the appropriate technical and/or practical skills been used in the production? Does the
work fit within the codes and conventions of existing practices and/or genres? Does the work demonstrate originality or an imaginative
response?
Appropriateness [30%] Does the work respond to the brief or chosen context? Does the work address itself clearly to an appropriate
audience? Was the work economically sound and completed within the specified or chosen time-scale?
Evaluation [40%] Does the author describe the project clearly and concisely? Does the author explain & justify the rationale for the work?
Does the author describe the group organisation or other participants clearly? Does the essay consider the merits and problems of the final
artefact or event? Does this include possible future developments
FINAL MARK
BLOG EXAMPLES
http://jackdaly.me/#/
Jack designed a student cookery book
which was available online and printed.
This needs to be completed as much as possible BEFORE you start your project
Your Name:
Client if applicable:
Brief Description of project:
Software/Hardware:
What will you be using?
Copyright Issues:
If any
Lecturer Sign-Off
Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and
innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics: eg, surprise, major
contracts?
Business and product
development?
Information and research?
Partnerships, agencies,
distribution?
Volumes, production, economies?
Seasonal, weather, fashion
influences?
thr eat s
Political effects?
Legislative effects?
Environmental effects?
IT developments?
Competitor intentions - various?
Market demand?
New technologies, services,
ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
criteria e xamples
op p ort uniti es
criteria e xamples
criteria e xamples
we a kne s se s
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and
pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain
robustness?
Effects on core activities,
distraction?
Reliability of data, plan
predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
str engt hs
Advantages of proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution,
awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications,
certifications?
Processes, systems, IT,
communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values?
criteria e xamples
SWOT Anal ysis T em plate State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed
criteria can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation.
Section 1 Identifying a
Client/Project
and plot out
initial Ideas
Content
Two interviews:
(Initial costing) * not required in this instance but good to know about
costings and per hour charges in your industry.
Section 3 Proposal
(Project
Initiation)
Section 4 Project
Management
Methods and
Tools
Gantt Charts
(Detailed
Project
Specification)
Risk Assessment
Check
Section 5 Asset
Production
Section 6 Project
Development
Section
Project Delivery
(monitoring
progress and
control)
Section 8 Testing
Section
9
Section 10 Final
Completion
Production Phase
Usability testing
Correcting faults
Does the artefact meet the needs of the client and user
Purpose of audience analysis: having knowledge of a specific audience allows the producer
of a project to understand the social situation in which he or she is creating a project about. It allows
them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience
analysis also informs the person about the people he or she is talking to. This is important because based
on what is found out in the audience analysis work can be adjusted to relate to an audience in the best
way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to
persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to
whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use
when producing a project for that specific group of people.
Expectations- What does the audience expect to learn from your project? The audience
should walk away having their initial questions answered and explained.
Start to think about your project and ask the following questions above.
Try to get through as much as possible.
You could also start to build in questionnaires or surveys to best understand your
audience and their needs in relation to your specific project.
Please try to let me know if you are having issues with this module and I would be more than
happy to help/discuss with you.
Do not leave it to last minute to get in touch and do try to keep on top of your project
elements and meet with your client and other collaborators as much as possible.