DAVID L.

MEHTLAN
1
111 Medalist Rd., Rotonda West, FL 33947
941-697-2138 ♦ sakrete@aol.com
SUMMARY
1 Executive with 25+ years of diverse experience in construction and home center
industries, manufacturing and marketing Sakrete Cement Mixes and a variety of
related asphalt and concrete repair products.
2 Successful in assembling, training and coaching a highly effective sales team and
building a strong bridge with the production team, to provide industry recognized
top quality and service.
3 Designed and implemented a marketing program that premiumized a commodity
that allowed our customers to make desired margins while facing keen price
competition from other lower priced brands.
EXPERIENCE
OLDCASTLE RETAIL, INC.
1973 – 2003
Division of Oldcastle APG, which purchased American Stone Mix (largest Sakrete
licensee in the world) in 2000.
Executive VP, Sales and Marketing, Towson, MD
2002 – 2003
Managed a 33 member sales and marketing team, with sales of $110 million, focusing
on growing customer base and adding products to existing customers. Continued to
contemporize the marketing/merchandising plan to maintain brand awareness with our
Sakrete branded products.
President / CEO, American Stone Mix, Towson, MD
2000 – 2002
Directed company with 500 employees and 16 operating plants in competive market.
Increased sales from $76 million to $82 million with record profits. Increased PBIT in
2000 of $2.6 million to $4.6 million in 2002.
1 Helped develop and communicate an effective, successful plan that turned back
attempt to unionize our Philadelphia plant.
2 Instituted town hall meetings at all plant sites that included employees and spouses
to improve communications and develop a sense of ownership in company.
3 Developed a daily production scorecard system to track labor and raw material
usage, which decreased costs and increased plant efficiency.
Vice President, Sales and Marketing, American Stone Mix, Towson, MD
1987 – 2000
LBO of previous Genstar Stone Products Division
Developed and managed a direct sales force that grew our Sakrete and related sales
from $46 million in 1987 to $76 million by 2000, in a licensed territory of 22 states.
1 Trained sales force on concept of selling premium quality versus price.
2 Developed programs to assist customers in “how to sell products rather than
 waiting for them to be purchased.”
3 Awarded “Best Medium Manufacturer” in 1996 by the Home Center Industry.
4 Initiated and established a contract producer in St. Louis which provided needed
production and delivery to open that market for our brands.
General Sales Manager, Genstar Stone Products, Hunt Valley, MD
1985 – 1987
Cultivated inherited sales force to emphasize program selling. Grew Sakrete and
related product sales from $40 million in 1985 to $46 million in 1987.
1 Initiated, developed and conducted training and coaching programs.
2 Strengthened customer relations and converted staff from “processors” to sales
representatives. Sales grew from $40 million to $46 million.
3 Initiated program to engage production and sales teams to focus on customer
service.

Area Manager, Genstar Stone Products, Kenvil, NJ

1984 – 1985
Managed 4 Sakrete production facilities and their corresponding sales.
1 Oversaw the construction of a Greenfield Sakrete Cemnt Mix plant in Bristol, PA.
2 Incorporated plant managers into the Budgetary Process and Capex System.
3 Negotiated the replacement of a contract producer in Vermont, which provided
improved production and delivery capabilities.
Credit Manager, Genstar Stone Products, Hunt Valley, MD
1980 – 1984
Initiated and developed credit and collection policies and procedures. Effectively
reduced DSO and bad debt exposure with a $200 million building materials (concrete,
aggregates and asphalt) producer.
1 Contained write-offs to less than .002% of sales.
2 Developed relationships with key customers to better understand and satisfy their
needs.
3 Created and implemented methods to sell marginal credit risks.
Credit Manager, The Flintkote Company, Louisville, KY
1977 – 1980
Purchased by Genstar in 1979.
Established and managed a credit department for eastern cement division with sales of
$60 million.
1 Developed and implemented policies and procedures, resulting in reduction of
DSO’s by 50-60% and write-offs to less than .005%, while maintaining a close
relationship with customers and sales department.
2 Ran sales territory while managing credit function in 1979.
Credit Manager, Flintkote Company, Gypsum Division, Freemont, CA
1973 – 1977
Developed job basis selling initiatives to enable sales to capture business from sub-
marginable contractors.
 2 Increased collection, reduced DSO’s and write-offs.
3 Assisted key customers in becoming better business managers.
EDUCATION
B.S., Management, San Jose State University
1977