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MARKETING POLICY OF SILVER PAINTS LIMITED
INTERNSHIP REPORT PRESENTED FOR THE FULFILLMENT OF
THE REQUIREMENT FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
By
MOHAMMAD DELOWER HOSSAIN
DEPARTMENT OF BUSINESS ADMINISTRATION

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INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG, DHAKA
CAMPUS
MAY 2009
The Marketing Policy of Silver Paints
Ltd.
Internship Report presented for the Fulfillment of the
Requirement for the Degree of
Bachelor of Business Administration

Prepared under the supervision of:

Mr. Md. Shariful Haque
Asst. Professor of Marketing
Department of Business Administration
International Islamic University Chittagong
Dhaka campus
PREPARED BY
MOHAMMAD DELOWER HOSSAIN
ID NO: B051208
BATCH : 20 TH
Date of Submission:
May 19, 2009

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May 19, 2009,
Mr. Md. Shariful Haque
Asst. Professor of Marketing
Department of Business Administration
International Islamic University Chittagong
Dhaka Campus
Subject: Letter of Transmittal
Dear Sir,
It is a great pleasure for me to submit the report on A Study on
Marketing Policy Of Silver Paints Limited. I am submitting this report
as the part of my internship at Silver Paints Limited.

I have put my best efforts to make this report a success. However, I

am sure that this report could have been a better one, if it had not
been my first time to conduct such a descriptive study. However this
has obviously been a great source of learning for me to conduct similar
research studies in future.
I hope you will asses my report considering the limitations of the
study. Your kind advice will encourage me to do further research in
future.
Thanking You.
Sincerely yours,
Mohammad Delower Hossain
TABLE OF CONTENTS
Contents Page No

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Chapter One --- INTRODUCTION 05 -12
Acknowledgment 05
Abstract 06
Introduction 08
Origin of The Study 08
Background of The Study 09
Objective of The Study 09
Scope of The Study 10
Methodology 11
Limitation of The Study 12

Chapter Two --- SILVER PAINTS LITMITED 14 -18

Management Team 14
Vision & Mission of the Silver Paints Limited 15
Operating Function Silver Paints Limited 15
Chapter Three --- FINDING AND ANALYSIS 20 30
Product of The Car paints 20
Pricing Policy of Silver Paints Limited 24
Place or (Distribution policy) of Silver Paints
Limited
26
Promotional Strategy of Silver Paints Limited 29
Chapter Four --- CONCLUSION 32-35
Recommendation 32
Conclusion 34
Reference 35
ACKNOWLEDGEMENT

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The structure and content of this paper have been deeply
influenced by many people. This paper would not have been
possible without the entrepreneurial spirit of the people who
have helped me a lot in the making of the paper. I shall take
this opportunity to thank our faculty Mr. Md. Shariful
Haque for providing me the permission to write this
internship project and without whose aid and support it

would not have been possible for me to o ahead.

I would also like to thank Mr. Sofiqur Rahman, Managing
Director of Silver Paints Limited, who was very cooperative
in his thorough supervision during my internship period and
Mr. Jalaluddin Ahmed, Production and Human resources
Manager of Silver Paints Limited for his invaluable support
and guidance that led to the successful completion of my
internship project. And also Mr. Abu Taher The manager
Marketing & Sales division of Silver Paints Limited was very
much helpful in providing me with all the necessary support
that I needed during my organizational attachment.

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ABSTRCT
Silver Paint Limited is a leading manufacturer of car and Iron
Paints from Bangladesh to major Car and Iron Paints Marketer in
our country. The company has revenues of around Tk.
50,00,00,000 in 2008. Silver Paints Limited is the pioneered on
car paints sector of Bangladesh and is also involved in the Iron
paints manufacturing in the country. Silver Paints Limited has an
achieved success among its peer group a short span of time
with its professionals and dedicated team of arrangement
having long experience, commendable knowledge and
expertise in convention with Car Paints Market. In this topic
I try to focus on the Marketing mix of the Silver Paints

Limited. This topic of the report is proposed to get an

overview of Marketing Policy of Silver Paints Limited.

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Introduction
Car Paint manufacturer has an important role in
the business sectors and in the industrialization of a country.
Basically the organization manufacture product and
marketed the product into the market of Bangladesh.
In the head Office of the company there are 20
employees working Under Mr. Sofiqur Rahman (MD). They

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follows on principal, narrow span of management as a result
of which the management can put directly care on all the
departments.
During my ten weeks internship from April 01st to May
16th, 2009, in the Head Office of Silver Paints Limited the
experiences I have are all compiled in making repost.
Origin of the report
As a part of the BBA program requirement, I was
placed at Office of, Silver Paints Limited. During the period

of April 1st to May 16th 2009 as on internee by the

International Islamic University Chittagong, Dhaka Campus.
At the Silver paints limited, my supervisor Asstt. Professor
Md. Shariful Haque, Department of Business Administration,
International Islamic University Chittagong, Dhaka Campus
authorized me to prepare this report as part of the
fulfillment of internship requirement.
BACKGROUND OF THE STUDY
Internship is an important part of BBA program which is
essential for a student to get a practical knowledge that he
has learned theoretically during his study about business. As

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a student of BBA (major in marketing) I have to choose a
company where I can learn about marketing practically and
introduced with the business environment and I have to
work with a specific topic to prepare an internship report.
Silver Paints Limited is one of the leading manufacturers of
car paints in our country and it is 100% market oriented
company. So I choose this company for my internship. My
supervisor Asstt. Professor Mr. Md. Shariful Haque, Lecturer
in Marketing, DBA, IIUC, DC has selected a topic titled
Marketing Policy of Silver Paints Limited for my internship
report. This report will be prepared as a partial fulfillment of
BBA program.

OBJECTIVE OF THE STUDY

GENERAL OBJECTIVE
To know about the Products of Car Paints
To recognize the pricing Policy of Silver Paints Limited
To get informed about place (Distribution Channel)
Policy of Silver Paints Limited

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To know about the Promotional strategy of Silver
Paints Limited
SPECIFIC OBJECTIVE
To know about the Marketing mix Policy of Silver Paints
Limited
SCOPE OF THE STUDY
The study is likely to be conducted to grab the business
opportunities for marketing policy of car paints and also to
promote different businesses for data connectivity in the
business arena. For the very purpose of the study is
analysis, data will be collected from most important parties
concerned.
However in my report I tried to cover elaborately all issues
related to the Marketing Policy of Car Paints in Bangladesh
from the event of Silver Paints Limited perspective . For
the very purpose of the report, data have been gathered as
follows:

 Understanding the need for Marketing Policy of car

paints in Bangladesh.

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What are the benefits, problems, expectations and
future requirements those existing and prospective
customers look in the information centers.
Analysis of all the above data from facts gathered &
discussion with Silver Paints Limited management.
Suggesting market development activities and
innovation to trigger growth Silver Paints Limited.
METHODOLOGY
RESEARCH DESIGN
The research design constitutes the blueprint for the
collection, measurement and analysis of data. It aids the
scientist in the allocation of his limited resources by posing
crucial choices. Research design can be thought of as "glue"
that holds all of the elements in a research project together.

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A Descriptive research design was selected for this
study because a Descriptive study narrate the phenomena
or characteristics associated with subject population (who,
what, when, where and how of a topic). Estimate the

proportions of a population that have these characteristics.

Discover of associations among different variables. This
study will investigate on Marketing Elements of car paints in
our country.
DATA COLLECTION
Primary source :
By face to face interviewing with the officials of Silver
Paints Limited.
Collect information from the Retailer.
Secondary Source:
Studying various Text books, Journals, Magazines and
report related to marketing Policy.
Browsing various website of companies related to
Marketing Policy.
The data have then been analyzed to derived required
information.

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Limitations of the Study:
The present study was not out of limitations. But as an
intern it was a Great opportunity for me to know the
Marketing policy of Car Paints in Bangladesh especially Silver
Paints Limited. Some of the restraints are given below:
The main constraints of the study are insufficiency of

information, which was required for the study. There

are various information the company employee cant
provide due to security and other corporate obligations.
,
Due to the limitations of time, many of the aspects
could not be discussed in the present report.
Every organization has their own secrecy that is not
revealed to others. While collecting data i.e.
interviewing the employees, they did not disclose much
information for the sake of confidentially of the
organization.
Since the company personals are very busy, so they
could provide me very little time in order to acquire
practical knowledge.

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Another significant problem faced during the
preparation of this report was the contradictory
explanation of a single subject by different employees.
I carried out such a study for the first time, so
inexperience is one of the main constraints to prepare
this report effectively and efficiently.

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COMPANY PROFILE
Name of the Company: SILVER PAINTS LIMITED
Date of Commencement of Business as Silver Paints
Limited: June 30, 1998
Type of Company: Sole Proprietorship Company
Management Team:
Mr. Sofiqur Rahman Managing Director
Mr. Rafikuzzaman- Executive Director
Mr. Jalaluddin Ahmed- Manager- Production and HR
Division
Mr. Abu Taher- Manager- Marketing and Sales Division
Mr. Shah Nuruzzaman- Manager- Accounts and Finance
Division
Silver Paints Limited is established on June 30, 1998.
After 10 years now it became an important part of

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Bangladeshi car paint market. In 2009 Silver Paints Limited
achieved their sales target 2 crore taka. Silver Paints Limited
produces Car paints, Iron Paints, Special Polyester Putty, etc
for Bangladeshi market. They also import Polish high gloss
Shine from Formula Company in Germany, Hardener from

E.Z Knsai Company, Auto semic Company, ARDX company,

Indonesia. They also import A category Special Polyester
Putty from Sumadajaya Company Jakarta, Indonesia.
Vision of Silver Paints Limited:
Quality First
Mission of SPL:
Sustainable Growth
Vendor of Choice
VALUES of SPL:
Respect for people
- Demonstrate respect by developing our people and
helping them to achieve high performance standards.
- Treat all people with dignity.
Sense of Urgency
- Strive for speed and simplicity in everything we do.

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Empowerment
- Encourage and reward self-confidence and initiative.
- Require accountability.
Address: 20/13 Shahid Tajuddin Road, Tejgaon I/A, Dhaka1208
Operating Functions of SPL:
Operating Functions of SPL is more effective according to the

vision of this company. Whole process of SPL operates a

functional team on the demand of whole marketing process.
These departments are shown as below;
Human Resource Division
Product Development
Marketing and Sales Division
Accounts and Finance Section
HUMAN RESOURCE DIVISION
This division always monitors the facilities of employees and
to check problems. This HRD is very active in SPL. There are
some activities that HR department also do for the
employees of SPL like;
Human Resource Planning
Recruitment and selection

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Compensation and Benefit
Accommodation
Employee and worker relation
Training and development
Motivation
Maintenance
PRODUCT DEVEOPMENT AND MARKET CONSULTANT
To standardize the component of product

 Try to decrease the price of product

Market Trend Analysis
Find out the competitors
Short Time research
To collect the best quality Paint component
To check the quality of finished goods
MARKETING AND SALES Division:
This division also effective at their working activities.
According to marketing concept, this department of SPL
holds the key to achieve its organizational goal consists of
the company being more effective than other competitors in
skill, delivering, and communicating superior customer value
to its chosen target market.

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Marketing department evaluate the present car paint market
condition. Marketing team also research how SILVER brand
can be established through utilize 4Ps concept in the market.
SPL has a reputation in market place, so marketing and
sales department should take some initial steps for the
modification or more development of this present image.
There are some works that marketing department always
do;
Training and Development :

- Training for Store manager

- Training for Sales man
Market expansion: The marketing department involve
of direct market expansion procedure, here marketing
mix concept is more applicable.
Sales Promotion- Push Strategy
Market Research-Marketing Department also works
about the research of Car paint market. If there any
scopes that can be applied for the development of
product and market, this department also investigate
that.

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Brand Development- A Brand is an art of corner store
of marketing. It is a name, term, sign, symbol, or May
combination of them intended to identify the goods or
services of one seller and to differentiate them from
those of competitors. SILVER brand is much
established in market place. Marketing department and
sales also work to enlarge this Brand.
Advertising- In order for publicity of any particular
sales promotion, or any new seasonal offer, marketing
department of SPL use some advertising media. These
are as follows,
TVC

 RDC
Billboard
Press Ad
Supply Chain Department:
Supply chain department process all the distribution
activities of SPL. They distribute product in whole Market all
over the country. After issuing the purchase order &
manufacturing of product, supply chain work begins.
At the time of Bill submission, they attach supply invoice
(chalan).
Supply Chain Department has some responsibilities also.
They has to consider what kind of product will go which

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region. It depends on volume of sale, customer category &
position of market & sales.
Sometimes they have to check the sale condition of market
and also stock of paints. According to distribution of goods
they apply transport facilities or rent car or quires service.

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Findings and Analysis
Silver paints limited are total marketing oriented
organization. In this report it I try to explain the marketing
Mix or the 4ps of Silver Paints Limited.

 Product of the car paints

A product is defined as:
"Anything that is capable of satisfying customer
needs"
This definition includes both physical products (e.g. cars
Paint, washing machines, DVD players) as well as services
(e.g. insurance, banking, private health care).

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The process by which companies distinguish their product
offerings from the competition is called Branding.
For most companies, brands are not developed in isolation they are part of a product group.
A product group (or product line) is a group of brands that
are closely related in terms of their functions and the
benefits they provide (e.g. Dell's range of personal
computers or Sony's range of televisions).
There are two main types of product brand:
(1) Manufacturer Brands
(2) Own-label Brands
Manufacturer Brands are created by producers and use their
chosen brand name. The producer has the responsibility for
marketing the brand, by building distribution and gaining
customer brand loyalty. Good examples include Silver
paints, Microsoft, Panasonic and Mercedes.

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Own-label Brands are created and owned by distributors.
Good examples include Tesco and Sainsbury's.
Silver Paints Limited is a manufacturer brand. They are very
serious about product branding. They have several kind
product brands. In the car paints industry the product is
divided into four category .First two category putty and paint
can produce through there own technology.
Bangladeshi company they can not acquired technology for
manufacture the Hardener and Polish .Basically they produce
paints and putty, other product they import from Indonesia
,china Japan ,Germany and so on .
Silver Paints Limited they are manufacturer of car paints
.which is good quality in entire market .in the below silver
Paints has some product are given below.
1. Putty: Putty used in preliminary stage in car painting.
Painter used the product for the stability of the paint.
Silver paints recently they started manufacture putty which
is good news for Bangladeshi consumer. In the below the
name of the product shortly given the brand name of putty;

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Sun Polac Putty: Sun Polac Putty is imported product
of the Silver Paints .Its imported from SAMUDAJA

COMPANY , Indonesia .
Morolac putty: Moralac Putty is produce by the Silver
Paints Limited. For thats reasons putty price is now
sensible in Bangladesh.
2. Paint: Paint is the key element of the car painting
.the user it is used in the second stage for color the
car.
Toya paints.
Belgium paints.
Solax paints.
Sunflower paints.
Master paints.
In above paints the most popular paints is Toya Paints
.which is most quality product in silver Paints. Belgium
Paints, Master paints and Solax Paints also popular paint in
the current market.
In the following showing the most popular paints of Silver
Paints in the current market:
Product popularity of silver paints
Master paints
30%
Toya paints
50%
20%
Belgium paints

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3. Hardener: Hardener used for car glassing and lucrative
and save from sun shine. They import several brands
hardener from Germany, Malaysia.
EZ Group: Kansai brand Hardener is most popular
brand in the world. This product produces EZ Group,
Germany.
Auto chamic company: Chamic brand is most popular
branded Hardener from Germany.
4.Polish: It is the high gloss shiner for the car . Basically it
used for shining the car.

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Formula polis.
Kit polis
This is shiner of the car.
Pricing Policy:
There are many types of pricing policy in the market such
as, Cost-Plus Pricing, Break-Even Analysis and Target Profit
Pricing, Pre-emptive pricing
Extinction pricing , Penetration pricing etc. But in the current
Market in our country the car paint companies follows
Penetration Pricing Policy.

Penetration pricing: involves the setting of lower, rather

than higher prices in order to achieve a large, if not
dominant market share.
This strategy is most often used businesses wishing to enter
a new market or build on a relatively small market share.
This will only be possible where demand for the product is
believed to be highly elastic, i.e. demand is price-sensitive
and either new buyer will be attracted, or existing buyers
will buy more of the product as a result of a low price.

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A successful penetration pricing strategy may lead to large
sales volumes/market shares and therefore lower costs per
unit. The effects of economies of both scale and experience
lead to lower production costs, which justify the use of
penetration pricing strategies to gain market share.
Penetration strategies are often used by businesses that
need to use up spare resources (e.g. factory capacity).
A penetration pricing strategy may also promote
complimentary and captive products. The main product may
be priced with a low mark-up to attract sales (it may even
be a loss-leader). Customers are then sold accessories
(which often only fit the manufacturers main product) which
are sold at higher mark-ups.
Price of the products varies due to types of product,

components of the product. In the case of silver paints it is

different because it is the brand company in Bangladesh
they do not consider on about their quality.
For maintain the quality, Thayer production cost going high
that why Thayer pricing rate of product is high then other
competitor. Normally retail price range of the paints is,
Toya paints 250-280 taka ,Belgium paints 220-250 taka ,
Solax paints 220 taka ,and other paints normal retail
price is 200 Taka .

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Silver paints selling Thayer product into the whole sale
market as well as .In this market they giving 2-5 percent
commission to whole sealer.
Silver paints limited is market leader of the car paints
market they have 62% market in the current market . Thats
why SPL frequently change Thayer pricing strategy into the
market for beating competitor product.
In the below the market share of car paints given below with
the graph;
PLACE (Distribution Policy)
other
22%
16%
AOUTOPLUS PAINTS

62%
SILVAR PAINTS LIMITED

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Introduction
Place (or "distribution") is the fourth traditional element of
the marketing mix. The other three are Product, Price and
Promotion.
The Nature of Distribution Channels
Most businesses use third parties or intermediaries to
bring their products to market. They try to forge a
"distribution channel" which can be defined as
"All the organizations through which a product must
pass between its point of production and
consumption"
Functions of a Distribution Channel
The main function of a distribution channel is to provide a
link between production and consumption. Organizations
that form any particular distribution channel perform many
key functions:
Information Gathering and distributing market research
and intelligence - important for marketing
planning
Promotion Developing and spreading communications
about offers

Contact Finding and communicating with prospective

buyers

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Matching Adjusting the offer to fit a buyer's needs,
including grading, assembling and packaging
Negotiation Reaching agreement on price and other
terms of the offer
Physical
distribution
Transporting and storing goods
Financing Acquiring and using funds to cover the costs
of the distribution channel
Risk taking Assuming some commercial risks by
operating the channel (e.g. holding stock)
All of the above functions need to be undertaken in any
market. The question is - who performs them and how many
levels there need to be in the distribution channel in order to
make it cost effective.
Silver paints limited have also a distribution policy. They
flows two types of distribution channel which is called
"indirect-marketing channels".
This is show in beneath with a diagram ;
(1)
Customer/

Consumer Wholesaler Company Retailer

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(2)
First distribution channel policy: silver paints limited at
the first stage are of distribution policy is simple as our
traditional distribution policy .Where contains two
intermediary levels - a wholesaler and a retailer. A
wholesaler typically buys and stores large quantities of
several producers goods and then breaks into the bulk
deliveries to supply retailers with smaller quantities. For
small retailers with limited order quantities, the use of
wholesalers makes economic sense. Basically SPL use this
policy in the out side of Dhaka .They deliver Thayer product
through the cargo travels to the wholesaler or distributor.
And the traveling cost of the product bear the wholesaler.
Second distribution policy: silver paints limited as well as
use modern distribution policy, it contains one intermediary.
In consumer markets, this is typically a retailer. SPL
basically used this channel in the Dhaka city .but interesting
Customer/ Consumer Retailer Company

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matter is that in this market they sale their total sealing
seventy percent .Here SPL bear traveling cost.

Market Location: Silver paints limited selling their product

into the Dhaka and out side of the Dhaka .basically car paint
market in the Dhaka city near the car workshop, it is
Eskaton ,Mogbazar ,sydabad ,Mohammadpur etc. And it
distribute by the wholesaler out side the Dhaka such as
Chattagong ,khulna ,sylhet,some other division.
PROMOTION
Introduction
It is not enough for a business to have good products sold at
attractive prices. To generate sales and profits, the benefits
of products have to be communicated to customers. In
marketing, this is commonly known as "promotion".
Promotion is all about companies communicating with
customers.

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A business' total marketing communications programmed is
called the "promotional mix" and consists of a blend of
advertising, personal selling, sales promotion and public
relations tools. In this revision note, we describe the four
key elements of the promotional mix in more detail.
It is helpful to define the four main elements of the
promotional mix before considering their strengths and
limitations.
(1) Advertising

Any paid form of non-personal communication of ideas or

products in the "prime media": i.e. television, newspapers,
magazines, billboard posters, radio, cinema etc.
In the case Silver paints limited advertised Thayer product
through billboard ,posters and sticker which is paste near
the auto car workshop and car paint shop.
(2) Personal Selling
Oral communication with potential buyers of a product with
the intention of making a sale. The personal selling may
focus initially on developing a relationship with the potential
buyer, but it will always ultimately end with an attempt to
"close the sale".

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At this end Silver paints does not go with personal selling.
(3) Sales Promotion
Providing incentives to customers or to the distribution
channel to stimulate demand for a product. Sales promotion
is commonly referred to as Below the Line promotion.
Sales promotion can be directed at:
The ultimate consumer (a pull strategy encouraging
purchase)
The distribution channel (a push strategy encouraging
the channels to stock the product). This is usually known as
selling into the trade

The silver paints limited in generally follow the PUSH

STRATEGY .beside this they also giving price promotion to
the distribution channel. These offer either a discount to the
normal selling price of a product, or more of the product at
the normal price.
(4) Publicity
The communication of a product ,brand or business by
placing information about it in the media without paying for
the time or media space directly. It is known as "public
relations" or PR.

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Silver paints limited maintain "public relations" through
product using feedback
Recommendations:

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Although it is premature to say definite conclusion, we
can identify some factors contributing to the success in
developmental impact and financial sustainability of Silver
paints limited. A number of key issues tie into and have an
impact on sustainability. Some recommendations to make
the Silver paints limited for a successful industry as well as
to help it to sustain for a longer period are furnished here.
There is no order of importance to the factors discussed

below.
BUILD RESEARCH & DEVELOPMENT DIVISION
Silver paints limited has to create new research
and development division .because recent year the
competition car paint market increase for huge demand.
Beside that customer has choosing power increased and
they are now more conscious about quality.
TRAINING TO THE MARKETAR
An immediate plan for training to the marketer is badly
needed. Most of the marketer thinks that they will be able
to attract more than double customers if they are provided
with proper training. And it also that they should consider
about their marketing policy where need efficient and skill
marketer into the market.
LINKAGE BETWEEN THE SUPPLY AND DEMAND-SIDE SECTORS

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Linkage between the supply and demand-side sectors is
sensitive for Silver paints limited .because it is related to the
full filled of customer demand sometime it looking unstable
where it is very essential to buildup linkage between supplier
and marketer. They have to develop Thayer Supply chain
management system as well as connectivity with the local
customer.
WILLING TO TAKE ON APPROPRIATE FINANCIAL RISK

Silver paints limited should be willing to take on

appropriate financial risk for new product development. The
risk is lessened if they have clear goals, comprehensive
business plans, a broad range of services, and a strong
client base (both public and private sector).
COMBINATION OF LOCAL OWNERSHIP AND MANAGEMENT AND
EXTERNAL INVESTMENT
A combination of local ownership and management and
external investment is critical. In this regard, a franchisedbased system represents a viable model for sustainability. In
that case silver paints limited should build investment policy
for local share investor with registering in Dhaka stock
exchange.
GOVERNMENTS SUPPORT

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In the car paint sector Government do not give any
support to expand this business. But this sector saves billion
taka for Bangladesh. Government and Banks should give
allocate loan for expand this sector
CONCLUSION
There are a great scope for exploring new market for
car paints ownership and financing, and interest in doing
that will obviously be growing among private-sector car
paint & accessories technology players once they find it as a

successful one. Though some of the market are not

generating enough income to sustain in the long run, this is
not the time to say that those are not going to work on
those places ever. May be the significant demand for car
paint related Product at that local level. Some product of
Silver paints are struggling with issues of self-sustainability,
are pioneering in this field and will continue to play an
important role in testing new Product and applications,
creating awareness, and incubating ideas for generating new
product .
In conclusion I can say that the future of the Silver
paints appears is bright if they conscious about their product

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Branding and its quality. They also have guaranteed funding
for extension to several sites in the next year, and further
technology upgrades, and a project fund to foster new
initiatives.
REFERENCES
1. Kotler Philip, Armstrong Gary, Principles of Marketing,
2008, twelfth edition, Pearson Education Inc
2. Malhotra K. Noersh , Marketing Research, 2008, Fifth
Edition, Pearson Education Inc,
3. Hoffman K. Doglas, Bateson E. Jhon Service MarketingConcepts, Strategies & Cases, 2007 , 3rd Edition,

Thomson Corporation
4. Clow E. Kenneth, Baavk Donald, Integrated Advertising,
Promotion & Marketing Communication, 2008, 3rd Edition,
Pearson Education Inc,
5. Czinkota R. Michael, Ronkainen A. Likka, International
Marketing, 2007, , 8th Edition, Thomson Corporation,
6. http://tutor2you.com accessed on May 04, 2009

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