Professional Documents
Culture Documents
Table of Contents
Anti-tobacco Advertising
With the help of a comprehensive anti-tobacco
marketing campaign, thousands of Utahns were
reached with targeted messages aimed at reducing
tobacco use, increasing quit attempts and use of
cessation services, and decreasing tobacco use
initiation among youth.
In FY15, the TPCP marketing campaign developed new
television commercials, radio ads, billboards, and other
print materials informing Utahns about the dangers of
tobacco use. Additionally, the anti-tobacco campaign
extended to a multi-channel digital plan, which incorporated social media and online ads directing smokers to
waytoquit.org.
The online growth was remarkable: more than 136,500
page views and the waytoquit Facebook page attracted
a community of over 14,000 engaged followers.
In addition to the Internet, the TPCP uses TV, radio, and
print ads to reduce tobacco use and promote quitting.
In 2015, 86% of Utah youth1 and 74% of Utah adults2
saw anti-tobacco ads in the past month.
Anti-tobacco Advertising
10.2
10.2
9.5
2012
2013
2014
11.3
2011
20
11.2
2010
Percentage
Quitting Online
10
2 015
Valid through 2015
TOBACCO &
E-CIGARETTES
ALCOHOL
Percentage of Students
Figure 2. Percent of Utah Students in Grades 8, 10, and 12, Who Tried Tobacco Products or Used
Tobacco Products in the Past 30 Days by Type of Product, 2015.1
30
25
20
15
10
5
0
22.9
13.1
10.5
3.4
7.7
3.4
Tried Product
Youth Prevention and Cessation
11.4
1.6
3.9
1.1
2.3
0.6
Eliminating Exposure to
Secondhand Smoke
Many of the 4,000 chemicals in secondhand smoke
(SHS) are toxic and can cause cancer, heart disease,
and respiratory diseases. Despite recent declines in
cigarette smoking and restrictions on smoking in public
places, exposure to SHS remains a serious health risk
among Utah children and adults:
8
www.waytoquit.org/smoke-free-housing
Since 1990, Utahs per capita cigarette consumption has declined by 63.5%.
Increases in the state cigarette excise
tax in 1997, 2002, and 2010 are associated with decreases in consumption in the following years. Strong tobacco-free
policies, mass media education, and evidence-based quit programs also contributed to declines in smoking.
80
70
60
50
40
30
20
10
2012
2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
0
1990
Figure 3. Number of Cigarette Packs Sold per Capita by Year, Utah, 1990-20148
Medicaid Partnership
In FY15, the TPCPs partnership with Medicaid provided
tobacco cessation services and/or quit medications to
1,291 general Medicaid clients and 1,423 pregnant
women on Medicaid. In the past, Medicaid provided
reimbursement to healthcare professionals for tobacco
cessation counseling for pregnant women only.
During FY15, Medicaid expanded the reimbursement to
include all Medicaid clients.
Disparities Networks
The TPCP continued to fund five community-based
networks representing Utahs African American,
American Indian, Hispanic/Latino, Pacific Islander, and
LGBTQ communities. In FY15, the networks created
prevention and cessation messages and shared them
with their communities.
AUCH Partnership
In FY15, 424 low-income or uninsured tobacco
users received counseling and tobacco cessation
medications through TPCPs work with the Association
for Utah Community Health (AUCH).
Miguel Silva, MPH, TPCP Disparities Coordinator (right) and leaders of the TPCP
Disparities Networks. presenting at a TPCP partner meting.
Current Smokers
50%
40%
18.3% 20.9%
30%
20%
5.3%
10%
10.5%
5.9%
16.4%
15.0%
10.3%
9.5%
8.5%
0%
* These estimates have a relative standard error of >30% and do not meet UDOH standards for reliability.
Ending Tobacco-related Disparities
Percentage of Students
10
30
25
20
15
10
5
0
22.9
12.0
10.5
5.8
Tobacco-related Expenditures
State Funds
Figure 6. Estimated Annual Cost of Smoking in Utah; Cigarette and Tobacco Tax Revenue; Tobacco
Industry Marketing Expenditures in Utah; Utah Tobacco Settlement Payment; and CDC Recommended
and Actual Annual TPCP Budget3,10,11
600
542.0
500
400
300
293.6
200
132.0
100
0
43.4
Annual Lost
Annual Direct
Medical Expenses Productivity Due
Due to Smoking in to Smoking in
Utah
Utah
2012 Utah
Cigarette Tax
Revenue
35.4
19.3
8.7
11
10%
20%
12
30%
US (2013), 19.0%
Tobacco Statistics
BRHD
STATE
6.1%
9.5%
2.3%
3.4%
5.7%
6.0%
16.3%
22.9%
7.4%
10.5%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
7.5%
11.3%
2.9%
4.8%
2.5%
3.0%
34.1%
38.8%
136
3,426
18
519
86
364
70.2%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
Bear River Health Department (BRHD)
13
Tobacco Statistics
CUPHD
STATE
9.8%
9.5%
4.2%
3.4%
9.8%
6.0%
21.3%
22.9%
10.0%
10.5%
10.9%
11.3%
2.7%*
4.8%
4.7%
3.0%
30.8%
38.8%
103
3,426
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
12
20
519
12
364
74.6%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
14
* This estimate has a relative standard error of >30% and does not meet UDOH standards for reliability.
Members of the Davis County Governing Youth Council (GYC) are educating students at North
Davis Junior High about the hazards of tobacco use.
Tobacco Statistics
DCHD
STATE
8.7%
9.5%
2.5%
3.4%
5.1%
6.0%
18.0%
22.9%
8.4%
10.5%
9.5%
11.3%
4.5%
4.8%
2.1%
3.0%
39.3%
38.8%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
245
3,426
24
519
38
364
77.3%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
Davis County Health Department (DCHD)
15
B EAT T OB AC C O.
WINNERS
FIND A WAY.
SA LT LA KE
CO UNTY
Tobacco Statistics
SLCoHD
STATE
10.7%
9.5%
3.7%
3.4%
6.5%
6.0%
28.7%
22.9%
12.3%
10.5%
13.7%
11.3%
5.9%
4.8%
2.3%
3.0%
40.8%
38.8%
1,413
3,426
238
519
32
364
76.5%
74.0%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
Tobacco Statistics
SEUDHD
STATE
18.1%
9.5%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2014)
6.6%
3.4%
14.5%
6.0%
27.0%
22.9%
12.9%
10.5%
13.9%
11.3%
4.1%
4.8%
5.8%
3.0%
33.7%
38.8%
152
3,426
22
519
76.2%
74.0%
17
Tobacco Statistics
SWUPHD
STATE
8.2%
9.5%
3.7%
3.4%
6.6%
6.0%
25.0%
22.9%
11.2%
10.5%
9.1%
11.3%
3.8%
4.8%
3.0%
3.0%
39.1%
38.8%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
264
3,426
36
519
29
364
67.6%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
18
Tobacco Statistics
SCHD
STATE
5.5%
9.5%
2.9%
3.4%
2.7%*
6.0%
23.7%
22.9%.
9.3%
10.5%
6.8%
11.3%
1.9%*
4.8%
2.9%*
3.0%
30.3%
38.8%
22
3,426
519
79.8%
74.0%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
12
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
* This estimate has a relative standard error of >30% and does not meet UDOH standards for reliability.
Summit County Health Department (SCHD)
19
Members of Tooeles Most Dont PAC participate in the 2015 Kick Butts Day.
Tobacco Statistics
TCHD
STATE
13.7%
9.5%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
4.4%
3.4%
11.6%
6.0%
24.8%
22.9%
13.4%
10.5%
10.7%
11.3%
3.7%
4.8%
3.6%
3.0%
41.6%
38.8%
85
3,426
15
519
13
364
71.2%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
20
Tobacco Statistics
TRCHD
STATE
14.9%
9.5%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
5.2%
3.4%
13.6%
6.0%
24.0%
22.9%
14.5%
10.5%
12.1%
11.3%
4.9%
4.8%
12.3%
3.0%
42.0%
38.8%
94
3,426
12
519
23
364
78.1%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
TriCounty Health Department (TRCHD)
21
Youth from OUTRAGE! of Utah County speaking with Representative Stratton from
Orem, UT.
Tobacco Statistics
UCHD
STATE
5.4%
9.5%
2.7%
3.4%
2.6%
6.0%
15.9%
22.9%
7.6%
10.5%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
7.1%
11.3%
2.6%
4.8%
3.0%
3.0%
35.0%
38.8%
477
3,426
64
519
67
364
68.9%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
22
Wasatch County Councilman, Kendall Crittenden, and Heber City Councilman, Jeff Bradshaw,
presented awards to Kevin Jenkins from Days Market, Trudie Peterson from Silver Eagle, and
Valerie Huggard and Carla Clegg from Maverick for not selling tobacco to minors.
Tobacco Statistics
WCHD
STATE
7.5%
9.5%
2.8%
3.4%
4.9%
6.0%
17.8%
22.9%
7.5%
10.5%
9.4%
11.3%
3.6%*
4.8%
3.4%
3.0%
31.7%
38.8%
11
3,426
519
73.2%
74.0%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
12
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
* This estimate has a relative standard error of >30% and does not meet UDOH standards for reliability.
Wasatch County Health Department (WCHD)
23
e-cigarettes, compliance
checks to prevent underage
e-cigarette sales, and
adherence to manufacturing
standards for e-liquids. WMHD
educated e-cigarette retailers
and manufacturers, as well as
schools, city leaders, and the
community as a whole about
the new regulation.
Tobacco Statistics
WMHD
STATE
14.2%
9.5%
4.3%
3.4%
9.0%
6.0%
30.4%
22.9%
15.0%
10.5%
17.8%
11.3%
9.4%
4.8%
3.5%
3.0%
45.1%
38.8%
Cigarette Smoking
Adult Cigarette Smoking (2014)2
Youth Cigarette Smoking in Grades 8, 10, 12 (2015)
406
3,426
44
519
64
364
74.5%
74.0%
Anti-tobacco Ad Recall
Anti-tobacco Ad Recall in the Past Month (2014)2
24
25
References
1 Tobacco Prevention and Control Program. Prevention
Needs Assessment Tobacco Questions, 2013 and
2015. Salt Lake City: Utah Department of Health.
2 Utah Department of Health. Behavioral Risk Factor
Surveillance System (BRFSS). Salt Lake City: Utah
Department of Health, Center for Health Data. Note:
Recent changes to the BRFSS survey methodology
provide more accurate estimates of the burden
of smoking nationwide and in Utah (landline and
cell phone (LLCP) inclusion; raking used for data
weighting). The 2009 to 2014 rates of smoking are
not comparable to the rates published before 2009
(no cell phone inclusion; post-stratification used for
data weighting).
3 National Center for Chronic Disease Prevention
and Health Promotion. (2014). Best Practices for
26
References
In Loving Memory
MIGUEL
ANTONIO
SILVA
January 19, 1974 - March 12, 2015
27
LIVE MORE.
LIVE TOBACCO-FREE.
FIND YOUR WAY TO QUIT.
28