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60530 Federal Register / Vol. 71, No.

198 / Friday, October 13, 2006 / Notices

FEDERAL TRADE COMMISSION public comments will be considered by consumer complaints that many
the Commission and will be available to merchants were failing to ship
Agency Information Collection the public on the FTC Web site, to the merchandise ordered by mail on time,
Activities; Submission for OMB extent practicable, at http://www.ftc.gov. failing to ship at all, or failing to provide
Review; Comment Request As a matter of discretion, the FTC makes prompt refunds for unshipped
AGENCY: Federal Trade Commission. every effort to remove home contact merchandise. A second rulemaking
information for individuals from the proceeding in 1993 demonstrated that
ACTION: Notice. public comments it receives before the delayed shipment and refund
SUMMARY: The information collection placing those comments on the FTC problems of the mail order industry
requirements described below will be Web site. More information, including were also being experienced by
submitted to the Office of Management routine uses permitted by the Privacy consumers who ordered merchandise
and Budget (‘‘OMB’’) for review, as Act, may be found in the FTC’s privacy over the telephone. Accordingly, the
required by the Paperwork Reduction policy at http://www.ftc.gov/ftc/ Commission amended the Rule,
Act (‘‘PRA’’) (44 U.S.C. 3501–3520). The privacy.htm. effective on March 1, 1994, to include
Federal Trade Commission (‘‘FTC’’ or FOR FURTHER INFORMATION CONTACT: merchandise ordered by telephone,
‘‘Commission’’) is seeking public Requests for additional information including by telefax or by computer
comments on its proposal to extend should be addressed to Joel N. Brewer, through the use of a modem (e.g.,
through January 31, 2010 the current Attorney, Division of Enforcement, Internet sales), and the Rule was then
OMB clearance for information Bureau of Consumer Protection, Federal renamed the ‘‘Mail or Telephone Order
collection requirements contained in its Trade Commission, 600 Pennsylvania Merchandise Rule.’’
Mail or Telephone Order Merchandise Avenue, NW., Washington, DC 20580, Generally, the MTOR requires a
Trade Regulation Rule (‘‘MTOR’’ or (202) 326–2967. merchant to: (1) Have a reasonable basis
‘‘Rule’’), 16 CFR part 435. That SUPPLEMENTARY INFORMATION: Under the for any express or implied shipment
clearance expires on January 31, 2007. Paperwork Reduction Act (‘‘PRA’’), 44 representation made in soliciting the
DATES: Comments must be filed by U.S.C. 3501–3520, Federal agencies sale; (2) ship within the time period
December 12, 2006. must obtain approval from OMB for promised and, if no time period is
ADDRESSES: Interested parties are each collection of information they promised, within 30 days; (3) notify the
invited to submit written comments. conduct or sponsor. ‘‘Collection of consumer and obtain the consumer’s
Comments should refer to ‘‘Mail or information’’ means agency requests or consent to any delay in shipment; and
Telephone Order Merchandise Trade requirements that members of the public (4) make prompt and full refunds when
Regulation Rule: FTC File No. submit reports, keep records, or provide the consumer exercises a cancellation
R511929,’’ to facilitate the organization information to a third party. 44 U.S.C. option or the merchant is unable to meet
of comments. A comment filed in paper 3502(3); 5 CFR 1320.3(c). As required by the Rule’s other requirements.
form should include this reference both section 3506(c)(2)(A) of the PRA, the The notice provisions in the Rule
in the text and on the envelope and FTC is providing this opportunity for require a merchant who is unable to
should be mailed or delivered, with two public comment before requesting that ship within the promised shipment time
complete copies, to the following OMB extend the existing paperwork or 30 days to notify the consumer of a
address: Federal Trade Commission, clearance for the regulations noted revised date and his or her right to
Room H 135 (Annex J), 600 herein. cancel the order and obtain a prompt
Pennsylvania Ave., NW., Washington, The FTC invites comments on: (1) refund. Delays beyond the revised
DC 20580. Because paper mail in the Whether the proposed collection of shipment date also trigger a notification
Washington area and at the Commission information is necessary for the proper requirement to consumers. When the
is subject to delay, please consider performance of the functions of the MTOR requires the merchant to make a
submitting your comments in electronic agency, including whether the refund and the consumer has paid by
form, (in ASCII format, WordPerfect, or information will have practical utility; credit card, the Rule also requires the
Microsoft Word) as part of or as an (2) the accuracy of the agency’s estimate merchant to notify the consumer either
attachment to e-mail messages directed of the burden of the proposed collection that any charge to the consumer’s charge
to the following e-mail box: of information, including the validity of account will be reversed or that the
paperworkcomment@ftc.gov. However, the methodology and assumptions used; merchant will take no action that will
if the comment contains any material for (3) ways to enhance the quality, utility, result in a charge.
which confidential treatment is and clarity of the information to be
requested, it must be filed in paper collected; and (4) ways to minimize the Burden Statement
form, and the first page of the document burden of the collection of information
must be clearly labeled ‘‘Confidential.’’ 1 on those who are to respond, including Estimated total annual hours burden:
The FTC Act and other laws the through the use of appropriate 3,083,000 hours (rounded to the nearest
Commission administers permit the automated, electronic, mechanical, or thousand).
collection of public comments to other technological collection In its 2003 PRA-related Federal
consider and use in this proceeding as techniques or other forms of information Register notices 2 and corresponding
appropriate. All timely and responsive technology, e.g., permitting electronic submission to OMB, FTC staff estimated
submission of responses. All comments that 53,600 established companies each
1 Commission Rule 4.2(d), 16 CFR 4.2(d). The
should be filed as prescribed in the spend an average of 50 hours per year
comment must be accompanied by an explicit
request for confidential treatment, including the ADDRESSES section above, and must be on compliance with the Rule, and that
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factual and legal basis for the request, and must received on or before December 12, approximately 1,800 new industry
identify the specific portions of the comment to be 2006. entrants spend an average of 230 hours
withheld from the public record. The request will The Mail or Telephone Order (an industry estimate) for compliance
be granted or denied by the Commission’s General
Counsel, consistent with applicable law and the
Merchandise Trade Regulation Rule
public interest. See Commission Rule 4.9(c), 16 CFR (‘‘MTOR’’ or ‘‘Rule’’), 16 CFR part 435, 2 68 FR 58683 (Oct. 10, 2003); 68 FR 74580 (Dec.

4.9(c). was promulgated in 1975 in response to 24, 2003).

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Federal Register / Vol. 71, No. 198 / Friday, October 13, 2006 / Notices 60531

measures associated with start-up.3 The mail-order industry has been payroll during the three-year period for
Thus, the total estimated hours burden subject to the basic provisions of the which OMB clearance is sought for the
was 3,094,000 hours, rounded up to the Rule since 1976 and the telephone-order Rule would be $17.46 per hour.7
nearest thousand [(53,600 established industry since 1994. Thus, businesses Because the bulk of the burden of
companies × 50 hours) + (1,800 new have had several years (and some have complying with the MTOR is borne by
entrants × 230 hours)]. had decades) to integrate compliance clerical personnel, staff believes that the
No provisions in the Rule have been systems into their business procedures. average hourly payroll figure for
amended or changed since staff’s prior Moreover, arguably much of the electronic shipping and mail order
submission to OMB. Thus, the Rule’s estimated time burden for disclosure- houses and direct selling establishments
disclosure and recordkeeping related compliance would be incurred is an appropriate measure of a direct
requirements remain the same. Since even absent the Rule. Industry trade
marketer’s average labor cost to comply
then, however, the number of associations and individual witnesses
have consistently taken the position that with the Rule. Thus, the total annual
businesses engaged in the sale of
merchandise by mail or by telephone compliance with the MTOR is widely labor cost to new and established
has increased. Comparing data from the regarded by direct marketers as being businesses for MTOR compliance
U.S. Department of Commerce 2002 good business practice. Providing during the three-year period for which
Statistical Abstract with data from the consumers with notice about the status OMB approval is sought would be
2006 Statistical Abstract,4 between 1999 of their orders fosters consumer loyalty approximately $53,829,000 (3,083,000
and 2002 the number of businesses and encourages repeat purchases, which hours × $17.46/hr), rounded to the
subject to the MTOR grew from 51,800 are important to direct marketers’ nearest thousand. Relative to direct
to 54,500, or an average increase of 675 success. Accordingly, the Rule’s industry sales, this total is negligible.8
new businesses a year [(54,500 notification requirements would be Estimated annual non-labor cost
businesses in 2002 ¥ 51,800 businesses followed in any event by most burden: $0 or minimal.
in 1999) ÷ 4 years]. Assuming this merchants to meet consumer
growth rate continues, the average expectations regarding timely shipment, The applicable requirements impose
number of established businesses during notification of delay, and prompt and minimal start-up costs, as businesses
the three-year period for which OMB full refunds. Thus, it appears that much subject to the Rule generally have or
clearance is sought for the Rule would of the time and expense associated with obtain necessary equipment for other
be 58,550.5 Rule compliance may not constitute business purposes, i.e., inventory and
Conversely, based on the 2002 and ‘‘burden’’ under the PRA.6 Nevertheless, order management, and customer
2006 Statistical Abstract data, FTC staff staff continues to conservatively assume relations. For the same reason, staff
is reducing its estimate of new that the time devoted to compliance anticipates printing and copying costs to
businesses per year from 1,800 to 675. with the Rule by existing and new be minimal, especially given that
Thus, staff estimates that the average companies remains unchanged. telephone order merchants have
number of affected entities during the Estimated labor costs: $53,829,000 increasingly turned to electronic
three-year OMB clearance period will be (rounded to the nearest thousand). communications to notify consumers of
approximately 59,225 (58,550 FTC staff derived labor costs by delay and to provide cancellation
established companies + 675 new applying appropriate hourly cost figures options. Staff believes that the above
entrants). to the burden hours described above. requirements necessitate ongoing,
Accordingly, staff estimates total According to the 2002 and 2006 regular training so that covered entities
industry hours to comply with the Statistical Abstract, average payroll for stay current and have a clear
MTOR by then will be 3,083,000 hours ‘‘electronic shipping and mail order
understanding of Federal mandates, but
[(58,550 established companies × 50 houses,’’ ‘‘direct selling
that this would be a small portion of
hours) + (675 new entrants × 230 establishments,’’ and ‘‘other direct
selling establishments’’ rose from $14.41 and subsumed within the ordinary
hours)], rounded to the nearest
per hour in 1999 to $15.92 per hour in training that employees receive apart
thousand.
This may overstate the total number 2002, an increase of $1.51 per hour over from that associated with the
of hours spent on MTOR compliance. four years ($15.92 per hour in 2002 ¥ information collected under the Rule.
$14.41 per hour in 1999), or an average William Blumenthal,
3 Most of the estimated start-up time relates to the of $0.378 per year ($1.51 increase over General Counsel.
development and installation of computer systems four years ÷ 4 years). Assuming average
geared to more efficiently handle customer orders. [FR Doc. E6–17091 Filed 10–12–06; 8:45 am]
4 Comparing Table 1000 ‘‘Retail Trade—
payroll continues to increase an average
of $0.378 per hour per year, the average BILLING CODE 6750–01–P
Establishments, Employees and Payroll: 1999 and
2000,’’ Statistical Abstract of the United States,
122nd edition, 2002, U.S. Department of Commerce, 6 Staff recognizes that, since the FTC’s previous 7 The approximate payroll during the three-year

Economics and Statistics Administration, with PRA submission to OMB for the Rule, many clearance period was determined as follows:
Table 1015, ‘‘Retail Trade—Establishments, businesses have upgraded the information [($15.19 payroll in 2002 + ($0.378 average increase
Employees and Payroll: 2000 and 2002,’’ Statistical management systems they need in order to comply per year × 5 years)) + ($15.19 payroll in 2002 +
Abstract of the United States, 125th edition, 2006, with the Rule and to track orders more effectively. ($0.378 average increase per year × 6 years)) +
U.S. Department of Commerce, Economics and These upgrades, however, were primarily prompted ($15.19 payroll in 2002 + ($0.378 × 7 years))] ÷ 3
Statistics Administration. by the industry’s need to deal with growing years.
5 As discussed above, the existing OMB clearance consumer demand for merchandise (resulting, in 8 Based on a $9.775 billion average yearly
for the Rule expires on January 31, 2007 and the part, from increased public acceptance of making
increase in sales for ‘‘electronic shopping and mail-
FTC is seeking to extend the clearance through purchases over the telephone and, more recently,
order houses’’ from 2000 to 2004 (according to the
January 31, 2010. The average number of the Internet). Accordingly, most companies now
2006 Statistical Abstract), staff estimates that total
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established businesses during the three-year maintain records and provide updated order
clearance period was determined as follows: information of the kind required by the Rule in mail or telephone order sales to consumers in the
[(54,500 businesses in 2002 + (675 new entrants per their ordinary course of business. Under the OMB threeyear period for which OMB clearance is sought
year × 5 years)) + (54,500 businesses in 2002 + (675 regulation implementing the PRA, burden is will average $187.4 billion. Thus, the projected
new entrants per year) + (675 new entrants per year defined to exclude any effort that would be average labor cost for MTOR compliance by existing
× 6 years)) + (54,500 businesses in 2002 + (675 new expended regardless of any regulatory requirement. and new businesses for that period would amount
entrants per year × 7 years))] ÷ 3 years. 5 CFR 1320.3(b)(2). to less than 0.029% of sales.

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