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Contents
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Preface...................................................................1
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Preface
The Indian economy is marching towards a high growth trajectory, albeit with certain impediments on the
horizon. While the year began on an optimistic note, concerns on sustainability of the high growth phase had
surfaced by the end of FY11. Despite improvement in the overall optimism about the economy, the financial
markets continued to witness high volatility primarily driven by the direction and magnitude of foreign
capital flows and movement in industrial production and inflation. At the end of FY10, when we had put
down our expectations for the coming year, we had foreseen gradual receding of inflationary pressures
during FY11. However, inflation remained elevated throughout the year, as some unanticipated factors like surge
in prices of some vegetables and fruits during Nov - Dec 2010, unexpected rapid rise in international crude oil
prices et al kept prices in the domestic economy high. Although the inflationary pressures are expected to see
some abatement during the course of the year, significant upside risks do persist and would continue to be a
major focus area for the Government as well as the businesses. With constantly building inflationary pressures
on one hand and downside risks to growth on other, the major challenge during FY12 would be of setting
the policy rate at the optimum level that will rein in demand side pressures on inflation and at the same time not
stifle growth.
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On the external front although the outlook for global economy continues to improve, downside risks are
many and varied. Possibility of tensions in the euro area periphery spreading to the core of Europe, sustained
weakness of the US real estate market, elevated commodity prices, overheating in certain emerging markets
and geopolitical tensions are some of the major risks that have the potential to derail the global recovery.
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It has become imperative for businesses to track the economic environment on an ongoing basis when changes
come in such a dynamic fashion; when perceptions on where macroeconomic risks lie are so numerous and
changing so often; when the immediate business environment becomes so closely linked with events that are
largely beyond our immediate control. This report has been prepared with the idea of providing a forecast
of key macroeconomic variables, which will determine the course of the business environment over the next
fiscal.
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The report summarises the results of the Sectoral Outlook Survey 2011-12 that has been designed by
D&B to gauge the level of optimism in the different sectors of the economy. The survey results makes an
attempt to provide insights into the challenges faced by various sectors and the stratergic focus of India Inc.
For instance D&Bs Sectoral outlook survey 2011-12 reveals the increasing importance of risk management within
India Incs strategic planning - majority of the respondents from most of the sectors have rated risk management
to remain as their major strategic focus. In the fast changing economic environment, both domestically
and internationally, businesses are exposed to ever evolving risks scenario and therefore is likely to have
reinforced the importance of good risk management practices.
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We embarked upon FY11 with a lot of expectations regarding the robustness of the recovery in
the domestic economy. The sharp and broad-based
recovery of the Indian economy which ensued was
backed by the robust consumption as well as the
investment demand. The fiscal prudence undertaken and the thrust in infrastructure spending by the
government to propel the investment momentum
had also largely aided the growth process. However, the strength and pace of the economic recovery
outlived our expectations, especially during the first
half of FY11.
GDP clocked a growth rate of 8.9% during H1
FY11 on the back of a strong industrial output
and near double digit growth in the services sector. The robustness of the industrial activity,
increase in production of capital goods, commencement of capacity expansion plans of corporates,
increased infrastructure spending by the Government, growth in credit as well as financing from
non-banking sources underscored the strong investment demand which gained traction as the year
progressed. However, as per the data on GFCF,
investment activity witnessed a sharp moderation
during Q3FY11. Concurrently, government expenditure also witnessed a sharp decline during the
same period. It was however, widely anticipated
that the government expenditure would moderate
on account of fiscal consolidation and gradual withdrawal of stimulus packages.
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Even as the economy was witnessing a strong turnaround during 2010, firming up of the domestic and
international prices had posed significant risks to
growth. The headline inflation remained in double
digits for as long as five months up to July 2010 - far
above the RBIs tolerance level. While the surge in
inflation was primarily driven by the food articles
inflation owing to the supply side constraints, the
inflation had also started becoming increasingly
generalised given the recuperating demand conditions and rising input prices. The deregulation of the
fuel prices in Jun 2010 also added to the inflationary
pressures in the economy. Uncertainty in the global
economic recovery prospects coupled with supply
side bottlenecks that imparted stickiness to inflation
posed a challenge for the RBI to anchor inflationary
pressures without derailing growth.
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Industrial activity
consolidation.
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reflecting
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Outflows owing to the 3G spectrum auction, builtup of Centres cash balances with the RBI, sluggish
growth in bank deposits as compared to the credit
growth along with higher demand for currency led
to tight liquidity conditions during FY11. Consequently, a host of measures had been taken by the
RBI to ease the liquidity pressures in the economy.
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the economy is expected to get adjusted to rising interest rates, which though increasing will only touch
the pre-crisis levels. Assuming a normal monsoon,
D&B expects the GDP to record an average growth
of 8.8% during FY12.
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While production in consumer durables and capital goods sector is expected to remain muted during the Q1 FY12 on account of high interest rates
and rising input prices, the growth in these sectors would pick thereafter as demand conditions
improve and input prices stabilise. Growth in basic and intermediate goods sector is likely to remain resilient during H1 FY12 and gain significant
momentum during H2 FY12 backed by expectation
of further improvement in consumption and investment demand. Consumer non-durables sector is,
however, expected to witness high growth since
the beginning of FY12 primarily due to low base of
the previous year. Moreover, moderating inflation,
expected increase in income levels especially in the
rural areas is likely to support growth of the consumer non-durables segment.
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Governments focus on financial inclusion coupled with increasing rural income levels is likely
to improve savings rate in the rural areas
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increase slightly as an after effect of further monetary tightening by the RBI to rein in inflationary
pressures. Even deposit rates will continue its
upward march as bank seek to mobilise deposits growth, which has remained muted and much
below the credit growth.
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Variables
FY09
3.93
5.75
5.50
10 Year G- 7.04
Sec (yield)
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8.00
7.90
M3 (growth 19.30
Rate %)
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Source: RBI & D&B India; P: Provisional; E: D&B estimates; F: D&B Forecast
D&B expects both lending and deposit rates to remain elevated during FY12. As the inflation becomes
broad based, D&B expects that the RBI would tighten the monetary policy stance further, with 25 basis
points hike in repo and reverse repo rates during
the Q1 FY12. The lending rates are expected to
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upward pressure on domestic inflation. Assuming a normal monsoon, food article inflation is expected to normalise. Moreover, the crude oil prices
are likely to stabilise at current levels or recede
during the latter part of FY12. This is likely to
support the moderation in inflation during the course
of the year, though manufactured products inflation is
likely to remain high given that the higher input prices
might be passed on to the consumer as the demand
conditions improve. Also the lagged impact of expected tightening of monetary policy would help to
rein in the inflationary pressures during this period.
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On the external front, any untoward development regarding the European countries debt issues
could impede the global economic revival. These
concerns could lead to escalation of financial stress,
waning business and consumer confidence, and
volatility in the currency markets. Given Indias
growing integration with the global economy,
turbulence in global financial conditions could
adversely impact the economys growth momentum
through financial and trade channels.
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While the government has reiterated its commitment on fiscal consolidation by placing the fiscal
deficit target for FY12 at 4.6%, any spillovers on this
front could emerge as a major risk to growth. Moreover, with high crude oil prices, roll back of certain
taxes (service tax on healthcare) are likely to add to
the fiscal deficit going forward. Inability to limit the
fiscal deficit might put pressures on interest rates
thereby increasing the risk of crowding out of private investment.
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Key Highlights:
For a majority of the surveyed companies (both manufacturing & services), risk
management would be the most important
strategy for FY12. This could be partly because
of heightened uncertainty and significant
downside risk to overall growth.
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The spiraling input prices have become a greater concern for companies this year. As much as
81% of the respondents fear that input prices
would rise in FY12; while a small 4% hope prices
to decline. The resultant Optimism for Input
Prices stands at 77%. In comparison, last year
companies were less worried; only 61% of the
survey respondents had anticipated input prices
to increase.
Auto Components
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Key Highlights:
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Performance Indicators:
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Even on the capital expenditure front, companies are being cautious. About 64% of the survey
respondents expect increase in their capex and
a considerable 13% anticipate their capex to be
lower than FY11. The resultant Optimism for
Capital Spending stands at 51%. In comparison, in FY11, 71% of the respondents expected
to witness increased capital expenditure.
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Strategic Focus
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Automobile
Key Highlights:
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Performance Indicators:
Automobile
companies
expect
demand
to be higher in FY12. About 88% of the
respondents anticipate sales volumes to increase
over FY11, while none expect to witness a fall in
volumes. The resultant Optimism for Volume of
Sales stands at 88%. In comparison, last year
companies had a more robust outlook, with the
Optimism for Volume of Sales standing at a
whopping 96%.
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Given the healthy demand outlook, nearly threefourth (73%) of the companies are likely to
increase capital expenditure, while 8% of
the companies expect to reduce their capital
spending. The resultant Optimism for Capital
Spending stands at 65%.
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Key Highlights:
Higher optimism regarding the volume of sales
parameter reflects anticipation of improving
investment activity.
High optimism regarding selling prices might have
supported higher profit expectations.
High input costs continue to remain a major
challenge for capital goods manufacturers.
Risk management expected to be the most
important strategic focus in FY12.
Performance Indicators:
Strategic Focus
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Capital Goods
With continued thrust on infrastructure developments and expected improvement in the private
corporate investment, the respondents from the
capital goods sector are bullish about demand
prospects in the forthcoming fiscal. As many as
92% of the respondents in the capital goods
sector expect sales volume to increase while
only 1% expect a decline in sales. The resultant
Optimism for Volume of Sales stands at 91%,
almost an 11 percentage point increase
compared to the last fiscal.
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Profit expectations among the capital goods sector gathered strength with as many as 84% of
the respondents expecting an increase in their
net profits during FY12. While about 7% of the
respondents are anticipating a fall in net profits,
another 9% of the respondents are expecting no change in net profits during FY12. The
resultant Optimism for Net Profits stands at
77%, much higher compared to 63% during
FY11. Anticipation regarding increasing the
selling prices is likely to have imparted optimism
regarding improving profitability.
It has been observed that a huge majority (71%)
of respondents expect input prices to go up in
FY12. While about 15% of the respondents
expect no change in input prices, just 14%
expect a decline in input prices. The resultant
Optimism for Input Prices stands at 57% almost same as compared to FY11 level of 58%.
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The uncertainty in the macroeconomic environment might have imparted some cautiousness
amongst the respondents regarding their order
book position. Optimism on the New Orders
parameter is relatively low compared to the last
fiscal. While around 84% of the respondents
expect an improvement in their order book
position, 7% of the respondents surveyed
expect to witness a decline in new orders
placed. Remaining 9% expect no change in their
order book position. The resultant Optimism for
New Orders stands at 77% - a decrease of 10
percentage points compared to FY11.
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While expected improvement in investment scenario seemed to inspire confidence of the capital goods
sector, the cost pressures associated with rising
commodity prices was palpable amongst the survey
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Strategic Focus
Performance Indicators:
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Key Highlights:
While cement manufacturers expect demand
condition to be robust, their profit expectations
remains muted.
Majority of the respondents expect the Capital
spending to increase.
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ing price of their products to increase. The resultant Optimism for Selling Prices stands at
73%.
With anticipated surge in infrastructure spending and increase in demand for real estate, the
cement sector seems highly optimistic regarding
their order book position. Around 76% of the
respondents from the cement sector expect an
increase in new orders received. However, this
expectation is considerably low as compared to
last year when around 94% respondents had
said that they expect the order book position
to increase. The resultant Optimism for New
Orders stands at 76%.
Governments increased focus on infrastructure sector will be the most important growth driver for the
cement sector in FY12. Around 65% respondents
feel that infrastructure spending by the Government
will be the major growth driver and another 25%
believed it to be a moderate growth driver. Infrastructure spending by the government has received
the highest ranking with a score of 0.83. Growing
housing demand was ranked as the second highest
growth driver with a score of 0.80.
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The cement sector does not anticipate any expansion in work force during FY12. Around 51%
of the respondents intend to keep the number of
employees unchanged. The resultant Optimism
for Employees stands at 45%.
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Strategic Focus
Performance Indicators:
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The metal industry appears to be optimistic regarding profits with as many as 77% of the respondents expecting net profit to increase during
FY12. However, the optimism is lower as compared to last fiscal when 85% of the respondents were anticipating an increase in net profits.
While 16% respondents expect no change in net
profit levels, around 7% respondents expect the
net profits to decrease in FY12. The resultant
Optimism for Net Profits stands at 70%.
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Key Highlights:
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Strategic Focus
The recent uncertainty in the economic environ-
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Performance Indicators:
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Textiles
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Strategic Focus
The Indian textile industry is highly depended
on exports. Post quota regime, under the Multi
Fibre
Agreement,
technology
upgradation
remains the top strategic focus of the textile sector in
order to maintain its competitiveness in the global
market. Against this backdrop, as many as 66% of the
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Performance Indicators:
A substantial proportion of players in the construction sector are optimistic of their prospects
in FY12. About 69% of the respondents expect
revenues to shore up. While a considerable 18%
expect revenue growth to remain flat over FY11,
13% of the sample companies fear that revenues
may witness a decline. The resultant Optimism
for Gross Revenues stands at 56%.
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Construction
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Key Highlights:
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Construction companies are upbeat on prices for FY12, with 65% of them anticipating
prices to be higher as compared to FY11. While a
considerable 26% of the respondents expect
prices to remain at the same level as FY11,
another 9% expect them to decrease. The
resultant Optimism for Selling Prices stands
at 56%.
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Strategic Focus
For construction companies, risk management
would be the key strategic focus in FY12, with as
much as 77% of the respondents confirming this
trend. It had the highest ranking among various key
strategies, with a score of 0.87. Diversification of
revenue stream/business, geographical expansion
and technology upgradation will be amongst other
major focus areas for the sector.
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Banking
Key Highlights:
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Performance Indicators:
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Strategic Focus
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A significant number of respondents from the banking sector considered increase in competition to be
a major challenge during FY12. Around 56% of the
respondents have rated the competitive environment as the major challenge taking the score for this
parameter to 0.79. RBI issuing new banking licenses
can be a reason for the increase in competition.
Further, despite the expected high level of NPAs,
only 22% of the respondents consider maintaining
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Insurance
Key Highlights:
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Performance Indicators:
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Performance Indicators:
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Strategic Focus
Risk management would continue to be the key
area of focus for insurance companies, with 92%
of the respondents confirming this trend. Network
expansion and entering new geographies would be
the other strategic areas to be focused on by the
insurance companies in FY12.
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Key Highlights:
Whopping 94% respondents in IT/ITeS sector
expect the volume of sales to go up in FY12.
The IT/ITeS sector is highly optimistic about the
demand conditions in FY12.
The expectation about the net profit is substantially down compared to the last year.
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The optimism for new orders in the IT/ITeS sector is considerably down as compared to the last
year. Only around 90% respondents expect the
new orders to increase as compared to a whopping 99% the previous year. The resultant Optimism for New Orders stands at 89%.
The expectation about the net profit is substantially down compared to the last year. Only about
77% respondents expect the net profit to go
up as compared to 96% respondents last year.
While only around 1% expect it to decrease, as
much as 22% expect the net profits to remain
unchanged. The resultant Optimism for Net
Profits stands at 76%.
Around 63% respondents expect the selling
price to go up in FY12. While only 5% respondents expect it to decline, as many as 32% respondents feel that there will be no change in the
selling price. The resultant Optimism for Selling
Price stands at 58%.
The respondents in the IT/ITeS sector are quite
upbeat about the capital spending. Around 68%
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Strategic Focus
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Retail
Key Highlights:
Consumption demand expected to be much
higher than the previous year (81%) with as
many as 94% of the respondents anticipating an
increase in the volume of sales during FY12.
Growing number of young working-group
population remains a major growth driver for the
retail sector for FY12.
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Performance Indicators:
Majority of the survey respondents in the retail
sector are bullish regarding the demand conditions during FY12. A massive 94% of the respondents expect the volume of sales to increase during FY12 much higher than previous year when
only 81% expected the sales to increase. While
only 6% expect that there will be no change in
volume of sale, none of the respondents feel that
the sales will decline. The resultant Optimism for
Volume of Sales stands at 94%.
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The respondents from retail sector are extremely positive about net profits. As many as
84% respondents feel that net profits will go up
in FY12. While only 2% expect it to decrease,
around 14% expect it to remain unchanged. The
resultant Optimism for the Net Profits stands
at 82%.
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Growing number of young working-group population seems to be the major growth driver for FY12
for the retail sector with a score of 0.90. Changing
lifestyle (0.82) and rising income level (0.81) have
also been considered by the players as other major
growth drivers for the sector
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Strategic Focus
Customer service would be the most important
strategic focus in FY12 for whopping 96% respondents in retail sector. With a score of 0.98, customer
service has received the highest ranking among the
other alternatives followed by cost management
(0.87) and technology upgradation (0.75).
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Fiscal Deficit
2009-10
52821
15.3
41625
6.8
1154
36070
6541
-0.1
11689
4.4
23395
10.1
61332
16.1
44937
8.0
1170
38408
6570
0.4
12620
8.0
25748
10.1
72065
17.5
48757
8.5
1186
41101
6898
5
13642
8.1
28219
9.6
15.7
28.1
56.2
3.2
14.6
28.1
57.3
10.5
14.1
28.0
57.9
7.7
13.5
28.0
58.5
9.0
7.6
7.4
8.2
8.3
33.5
34.6
36.9
32.2
34.7
35.7
38.1
34.5
Inflation Rate (Average; %)
4.4
6.5
4.8
8.0
2.3
5.6
4.9
6.1
4.4
6.7
6.2
9.1
Monetary (End Period)
6.10
7.56
7.00
4.55
7.53
7.94
7.64
7.04
21.1
21.7
21.4
19.3
37.0
28.1
22.3
17.5
External Sector
44.61
43.60
39.99
50.95
33.7
36.5
34.3
37.0
35.0
37.5
3.6
1.8
12.4
9.1
5.6
10.5
5.5
5.6
6.9
3.93
7.83
16.8
16.9
5.75
8.00
16.5
23.3
5.50
7.90
15.5
22.5
45.14
44.65
43.70
44.27
18.3
28.0
53.8
7.9
17.4
28.6
54.0
11.9
8.5
16.8
28.7
54.5
8.7
9.1
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103.1
23.4
149.2
33.8
-46.08
-1.19
4.0
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45.92
47.42
45.58
43.75
126.4
162.9
22.6
28.9
185.7
251.4
24.5
35.4
-59.32
-88.54
-1.01
-1.27
Public Finance
3.3
2.6
185.3
13.7
303.7
20.8
-118.40
-2.30
178.7
-3.6
286.8
-5.6
-108.16
-2.78
230.9
29.2
340.2
18.5
-109.3
-2.7
276.7
19.8
411.8
21.1
-135.1
-2.5
6.1
6.4
5.1
4.8
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82155
14
53048
8.8
1203
44105
7181
4.1
14835
8.7
31023
9.9
40.24
45.28
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2008-09
33896
14.1
32542
9.5
1106
29423
5945
5.1
9104
9.7
17493
11.0
2006-07
2007-08
Real Sector
39522
45814
16.6
15.9
35660
38990
9.6
9.3
1122
1138
31783
34261
6192
6551
4.2
5.8
10212
11199
12.2
9.7
19257
21240
10.1
10.3
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