Eric Bechtold Contact : Additionally, some economies are more "liberal" and less

regulated, by comparison to other economies. Excessive regulations can be a hindrance

on a firm, since they contribute to additional costs to a firm. Conversely, regulations can
aid in assisting firms, by easing the path of doing business. A firm seeking to invest in
foreign markets must gauge the regulatory arrangement of the economy it is looking to
invest in. Monetary regulations, akin to the above points, can hinder the ability to do
business. A high level of monetary regulations can hamper foreign investment within an
economy.

About Eric Bechtold

Primary research is often expensive to prepare, collect and interpret from data to
information. Nonetheless, while secondary research is relatively inexpensive, it often can
become outdated and outmoded, given it is used for a purpose other than for which is was
intended. Primary research can also be broken down into quantitative research and
qualitative research, which as the labels suggest, pertain to numerical and non-numerical
research methods, techniques. The appropriateness of each mode of research depends on
whether data can be quantified (quantitative research), or whether subjective, non-
numeric or abstract concepts are required to be studied (qualitative research).

Eric Bechtold Profile Marketing is used to identify the customer, to keep the customer
and to satisfy the customer. With the customer as the focus of its activities, it can be
concluded that marketing management is one of the major components of business
management. The evolution of marketing was caused due to mature markets and
overcapacities in the last decades. Companies then shifted the focus from production to
the customer in order to stay profitable.

About Eric Bechtold The process in which the differing modes of marketing
communications are complemented and synthesised is called integrated marketing
communications (IMC). It is used in order to create a single and coherent marketing
communications process. As an example, a firm can advertise the existence of a sales
promotion, via a newspaper, magazine, TV, radio, etc. The same promotion can also be
communicated via direct marketing, or personal selling. The aim of IMC is to lessen
confusion among a product's target market, and to lessen cost for the firm. Several
different subsets of marketing communications can be distinguished.

Eric Bechtold Website Market segmentation

Main article: Market segmentation
Market segmentation pertains to the division of a market of consumers into persons with
similar needs and wants. As an example, if using Kellogg's cereals in this instance,
Frosties are marketed to children. Crunchy Nut Cornflakes are marketed to adults. Both
goods aforementioned denote two products which are marketed to two distinct groups of
persons, both with like needs, traits, and wants.

Eric Bechtold Contact If the information search is insufficient, the consumer may
search for alternative means to satisfy the need/want. In this case, this may be buying
leather shoes, sandals, etc. The purchase decision is then made, in which the consumer
actually buys the product.
Following this stage, a post-purchase evaluation is often conducted, comprising an
appraisal of the value/utility brought by the purchase of the sneakers. If the value/utility
is high, then a repeat purchase may be bought. This could then develop into consumer
loyalty, for the firm producing the pair of sneakers.