Professional Documents
Culture Documents
FINAL PROJECT
Faculty:
Dr. Moutusy Maity
mmaity@iiml.ac.in
Team Assignment
Assigned: Session 1
Submission: Sessions 19 and 20
The project is a part of understanding the application of Internet marketing principles and concepts to a real
world situation. This assignment is designed to enable participants to explore and understand the importance
that the concepts discussed in class have on developing an Internet marketing plan.
Please work in team of no more than five (5) persons to a team.
This project has two parts. Submission will be in the form of a team paper (20%) and an in-class team
presentation (10%). It is sincerely hoped that every member in the team will receive the same grade.
However, an individual might be assigned a lower/higher grade than the team depending on his/her
individual effort.
Paper: 20 points
Date: Session 19
Each team is required to submit soft copies of the paper and the presentation. Remember, all teams need to
turn in their papers and presentations on this day, irrespective of the order of presentation.
The paper will be judged on the following criteria:
Exposition of the subject: Overall view of the subject; comprehensiveness; extent to which concepts from
the course are applied to what you are analyzing
Research: Soundness of interpretation; quality of material; effort expended to gather information
Format: Meaningful subsections.
The final paper should not exceed 20 pages (a minimum of 15 pages), including appendices. Use doublespaced presentation format, with the font size not more than 12. Each chapter should start on a new page.