Using Graphic Design to Promote Malaysia.

Objective

- To investigate how graphic design can help to promote Malaysia.

- To give accurate portrayal of Malaysia.

- To attract more tourists to visit Malaysia through attractive graphic design in advertisement.

Background

- Malaysia is a country that will always be attentive to travelers. However, not all foreigner know
about our country. Some of them who know about Malaysia are pessimistic about
Malaysia. Therefore, this project seeks to build a resource that can be used as a guide for the
tourists to Malaysia by using attractive graphic design. Through this we will be able to give an
accurate portrayal of Malaysia, in the other hand it will rise up our economy.

- According to the research done by Jonathan and Mellow about tracing the roots of graphics
design and its need as a language, they had proposed the used of graphic design on interface
design which is implemented to web design and software design.

- The research indicates a creative and unique design as one of the criteria in a demanding graphic
design. Therefore, this is a good qualification that can be implemented in our research to promote
our country. In their research, Jonathan and Mellow also mentioned about typography which is
the arrangement and style treatment of element (content) on a page. We agree with their opinion
and we think that this also be another strong element in creating a good graphic design.

Scope

- Our research project will focus mainly on using graphic design to promote
Malaysia and to give an accurate portrayal of Malaysia for outsiders. The histories of graphic
design will not be touched as our main focus is to promote Malaysia. This is due to time
constraints. Since we do not receives any grants to do free blog to give our opinion and get
feedback from users.
Approach

We will conduct our research by using a few methods such as interviews among people
involve in graphic design, questionnaires will be distributed among public. Our target
respondents are Las Copaque's graphic designers, multimedia lecturer, and amateur graphic
designers. The purpose of this interviewing graphic designer is to strengthen the public’s opinion
on this issue. Furthermore, we can make a few statistics after having their thought about graphic
design. We will distribute questionnaires to the public to get their opinion on promoting Malaysia
using graphic design.

By having interview with those involved in graphic design, we can get their perspective
about the growth of graphic design in promoting Malaysia to the eyes of the world.

University Teknikal Malaysia, Melaka (UTeM) and a Malaysian well known graphic
design company, Las Copaque will be our area of project. A few journals about Graphic Design
will be used as a source to help our study.

This project will be done for 13 weeks starting from 5th January 2010 and details can be
seen from Gantt chart.

Result

- Our expectations in this research are to give the right view to the foreigner about Malaysia. We
also want to attract many tourists to visit Malaysia by using the graphic design as an
advertisement.

Statement of Work

- To achieve the goals of this research, we will accomplish the following tasks:
Conclusion

Summary

- We use graphic design to promoting Malaysia and to change the perception of the outsiders about
our country. We also want to attract more foreign tourist to visit Malaysia. Hence, we will
advertise about Malaysia using graphic design.

Contact

- Suryati binti Abd Kadir Zailani 012-8974290 suryatiakz@yahoo.com

Sources used

- Jonathan and Mellow, Tracing the Root of Graphic Design and Its Need as a
Language.http://www.scribd.com/doc/24728580/Layout-Improve-Thingy-Copy