Professional Documents
Culture Documents
TOWARDS BRANDED
SPORTS SHOES
Prepared by :
ABHISHEK MAHETA [13M01]
Director,G.H.P.I.B.M.
Submitted to :
Dr. R.P.Patel
1) Introduction
The three major global players i.e. Reebok, Nike, and Adidas dominate the
sports shoes industry in India. India is one of few battlegrounds in the
world where there is neck-to-neck competition between the three. The
companies claim to be in number one sport coating the data produced by
two different marketing research companies. In the 1980s, Adidas
sneakers became popular amongst teenagers and young men. The Adidas
sneaker was popularized by the Run DMC song "My Adidas" and became a
hugefashion trend. The Tapie affair the history of the company as
presented by its official website is incomplete, perhaps because it is
indirectly linked to financial scandals. After a period of serious trouble.The
death of Adolf Dassler's son Horst Dassler in 1987, thecompany was
3) Review of Literature
1. How Brand Personality affects Products with different
Involvement Levels?
Author: Plavini Punyatoya from IIM,Indore
Abstract
Brand personality is seen as the set of human characteristics
associated with a brand. It carries the symbolic meaning of the brand.
of
Business
4) Research Methodology
The questionnaires are short and accurate and the respondents
would have related knowledge to modify the questionnaires. As this is an
descriptive research, a total sample size of 150 sports shoes user will be
surveyed in Vallabhvidyanagar. It will involve identifying and questioning
people on the basis of various factors and the data obtained will be
analysed.
5) Research Objectives
The objectives of this particular study are :
6) Research Design
Target Population : College going students
Research Design : Descriptive research
7 ) Sampling Method
We will be using convenience sampling method as the population of
Vallabhvidyanagar is constituted by youngsters and they are available at a
convenience.
8) Sampling Size
Questionnaire
After only keeping in mind one can think about what type of data has to
be collected during research as our research is concerned I have to
gather primary data for Customer preference.