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RESEARCH SEMINAR
Prof. Jari Kuusisto
March 8, 2010
BRIGHTON
• Background
• Growing importance of intangibles
• Key research results
• Variation across the industries
• Use of IPR and informal methods
• Informal IP protection and management methods
• Case examples of publishing
• IP protection and innovation life-cycle
• IP landscape - some future issues
• User roles in innovation process
• Concluding comments
• Policy issues
Corporate value
Corporate value
Physical
assets Intellectual capital
Copyrights Trademarks
31 %
36 %
Using
64 %
69 % Not using
90 %
86 %
84 %
•Effective
•Cheaper, and
Documentation Restrictions Circulation of duties
•Within the control of the company
16 % 20 %
32 %
68 %
84 % 80 %
20 %
32 % Using
49 % 51 %
Not using
68 %
80 %
•IBM
• Since 1982, IBM decided to switch from patenting to extensive publishing
of its inventions, thus in the same time, preventing competitors patenting
as well
• IBM Technical Disclosure Bulletin has emerged as the single most cited
source for prior art by the United States Patent and Trademark Office
• Publishing websites
• Growing publishing platform
(Source: The Bridge, fall 2001)
18 ©Jari Kuusisto www.scr.fi
‘Hidden’ publishing - case 2
________________________________________________________ T
Informal Formal+informal /informal Saturation
(Invention) (commercialising)
• Protection can be obtained only for • Too strict or assymmetric contracts • Offer very little in terms of legally
knowledge that meets the criteria can have negative influence on based protection
• Involves relatively high costs: innovativeness • Some informal methods require
application, maintaining and constant attention and updating
defending
• Complexity of procedures
• No protection unless the business
is able and willing to defend their
IPR
Source: ICC (2008) Current and emerging intellectual property issues for business - A roadmap for business and policy makers
jari.kuusisto@sci.fi