VISUAL STORYTELLING

Shari Kessler

COURSE NUMBER
W15FM001
CREDIT
5
FEES
Rs. 27,500/DATES
30th November to 18th December
DURATION
16 Days
NO.OF STUDENTS
30
OPEN FOR PROFESSIONALS
Yes
PREREQUISITES FOR PROFESSIONALS
Video digital camera

FEES FOR PROFESSIONALS

Rs. 34,375/PREREQUISITES FOR STUDENTS
Video digital camera

LOCATION
CEPT Campus & in around
Ahmedabad
EXPENSE
Approx. Rs. 3000/STUDENTS DELIVERABLES
Photos, presentation, Story Board &
Photographs, Statement of Purpose
FACULTY OF MANAGEMENT

Shari Kessler has travelled 30 years, around the world, living through the
lens. Clients include the National Geographic Society, the Smithsonian
Institution, The World Bank, Thai Airways, the BBC, the London Times,
McGraw-Hill Publisher. From fine art black-white film-work with Minor
White at M.I.T. to an international editorial career in Asia and Latin
America. From lugging a 4x5 camera up into the Andean mountains of
Peru and Ecuador with a grant from Polaroid in the late 60s, to shooting
new corporate opportunities in Thailand and Vietnam on assignment with
Citibank in the mid 90s. Shari was the first American artist to be invited
to exhibit in Hanoi, Vietnam, since the American-Vietnam war. Shari
Kessler is Associate Professor of Media Studies with The New School,
NYC. She teaches Visual Storytelling 1 & 2 and Global Lens: Trans-Cultural
Photography, courses she developed for the on-line graduate program.

This course is all about Visual media and the power of Visual Storytelling in the Development paradigm. Keeping up with technology is essential, but no
matter what industry one is in, one thing is clear: telling a compelling story is at the core of everything you do in both your professional and personal
lives. This course explores the visual narrative with photography. Students will gain insights into what makes great photographs and what are exciting
visual narratives. They will be exposed to the aesthetic and technical aspects of shooting a story. Emphasis will be on ways of looking, seeing and
showing through photography. Core components of this course are how to think visually and how to put together visual narratives. We will spend time
on knowing all about your camera and equipment; what is good editing and how-to sequence photographs to create compelling, graphically exciting
and entertaining visual stories. Class time will include interactive lectures, viewing films, photography portfolios and exhibitions; and off-campus day
trips for photography practicums.

VISUAL STORYTELLING
Work plan
Session
No

Day

Date

Time

Topic

Hrs
5

Monday

30-Nov-15

9:30am
2

Tuesday

1-Dec-15

to
3:00
pm

Wednesday

Thursday

2-Dec-15

3-Dec-15

9:30am
to

Friday

4-Dec-15

5:00
pm

WEEK 1PREPRODUCTION BASICS OF PHOTOGRAPHY

AND ALL ABOUT CAMERA AND LENS
Basic vocabulary & EXPOSURE
EXPOSURE- definition
Lens types-focal length
Aperture- relationship to lens (same proportion for all
lenses); visual effect
Lens speed
Cameras- typology, new technology, functions
Lenses- typology, new technology, functions
Sensor size-image sensor is a full-frame design, which
means that it's the same size as a frame of 35mm film
Megapixels
Resolution
Digital File formats- jpg., RAW
Masters of Photography- International Figures
Practicum- ISO; Exposure, f/stop, shutter speed; other
camera functions
Practicum- Creative Photography Shoot

Saturday and Sunday Holiday

6

Monday

7-Dec-15

9:30am
7

Tuesday

8-Dec-15

to
3:00
pm

Wednesday

9-Dec-15

9:30am
9

Thursday

10-Dec-15

10

Friday

11-Dec-15

to
5:00
pm

WEEK 2- PRODUCTION
Selecting Teams for Final Project
THE PHOTOGRAPHERS EYE
John Szarkowski
The thing itself
Significant Detail
The FRAME
Time
Vantage Point
Showing versus Telling a Story
Aristotle & Plot
Montage: Eisenstadt; Hitchcock;
Editing & Sequencing: Walter Murch
LIGHT-video
Story writing exercises
Practicum- Shooting the Story (2 days)

Saturday and Sunday Holiday

Session
No
11

12

Day

Monday

Tuesday

Date

14-Dec-15

15-Dec-15

13

Wednesday

16-Dec-15

14

Thursday

17-Dec-15

15
16

Friday
Saturday

18-Dec-15
19-Dec-15

Time

Topic

Week 3POST-PRODUCTION
Looking at Digital Flow Management Tools;
introducing Light room
9:30am Light room (LR): Library Module, filtering, collections
LR Development module & PS
to
LR Slide Show Module
Archiving/Preparing Slide Show
5:00
Uploading to the web
pm
Thursday of this week: Final Project Preview
Friday am- Class Show of All Final projects
Friday evening- WINTER SCHOOL SHOWCASE
Open house
Open house

Hrs
5