Professional Documents
Culture Documents
ITC Limited
Category
Sector
FMCG
Tagline/ Slogan
USP
Segment
Target Group
Positioning
Brands
2. Fiama Di Wills
4. Superia
6. Gold Flake
SWOT Analysis
Strength
Weakness
Opportunity
Threats
Competitors
7. Dabur
Classic Cigarettes
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Discover a passion
USP
Segment
Target Group
Middle level people who are concerned for price as well as brand
Positioning
For People who are passionate for quality and sensitive to price
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
USP
The product did not boast any USP. It still differentiated itself on the
purity and quality of its experience
STP
Segment
Target Group
Positioning
Bingo Chips
Parent Company
ITC Limited
Category
Wafers
Sector
Food Products
Tagline/ Slogan
USP
Segment
Target Group
Positioning
Parent Company
ITC
Category
Food Products
Sector
Food Products
Tagline/ Slogan
USP
Segment
Target Group
Positioning