Professional Documents
Culture Documents
The Facebook (FB) ads system automatically optimizes delivery across ads
inside a given campaign. Test 3-5 different banner creative and text options to
see what message works best for your audience(s). Banner size is 600x360px
and character count for text is 130 characters. Custom creative ads will only
show to users who have iOS 6 and FB app versions 5.3+. Android targeted ads
will show to all Android users.
Broad
Category
Precise
Interest
Qualied
Users
Understand Ad Effectiveness
Target only one device in each ad in order to measure the effectiveness of your
campaigns on different devices (e.g., iPhone, iPad, Android).
Installs
s
fer
Of
s
a
AD
-X
Apsa
lar
gent
nta
o
K
3rd-party
Measurement
Solutions
Localytics
Campaigns
oCPM campaigns allow clients with the latest SDK to specify CPM bids to
automatically optimize for installs. FBs optimization algorithms determine the
full potential value of each individual impression based on the desired event.
oCPMs are generally more effective for broad campaigns.
You can easily nd your target audience with FBs broad categories.
For example, the Engaged Gamer categories help you connect with people
that currently play specic categories of games including Casino, Puzzle,
Strategy, and many others. The New Smartphone Users category is an
excellent way to help you target apps that are ideal for new phone users.
puzzle
cas
ino
gy
ate
str
tio
n
ion
ac t
s
i
m
ula
other
Include a clear call to action or incentive within the rst 90 characters of your
app's description to help your ad stand out against other News Feed content.
Be sure to describe how the incentives you offer work within the app
(e.g., Get 2X the coins when you install today).
$$
8
Users are more likely to engage with your ad if you limit the amount of text
within the images of your creatives. Facebook also has a strict policy limiting
text to just 20% of any image you use in an ad, so this best practice serves a
dual purpose that will increase your engagement and keep your ads compliant.
80% of ad
20% of ad
10
Once you've built a solid user base, leverage the viral power of News Feed to
achieve even greater distribution. Facebook Preferred Marketing Developers
(PMDs), such as Ampush, specialize in designing and executing effective social
campaigns to help brands and apps grow.