A STUDY REPORT

ON
CSR - Corporate Social Responsibility Impact

on

Individual & Company

UNDER THE GUIDANCE OF PROFESSOR D ISRAEL

XLRI JAMSHEDPUR

PREPARED BY:
Akhilesh [MP13005]
Ratish [MP13043]

Brajendra [MP13072]
Sumit [MP13061]

CONTENTS

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Introduction about Corporate Social Responsibility

Significance of C.S.R for developing country like India

Research Problem

Research Method /Design

Key Findings

References

Appendices

Conclusion

Introduction
Corporate Social Responsibility (CSR) also termed as Corporate Citizenship or Sustainable
Responsible Business is a form of corporate self-regulation integrated into a business model. It is
basically a sense of responsibility of firms towards the community and environment in which it
operates i.e. both ecological and social. CSR is an approach that helps in monitoring and ensuring
the firms active compliance with the spirit of the law, ethical standards and international norms. It

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aims to embrace responsibility for corporate actions and to encourage a positive impact on the
environment and stakeholders including consumers, employees, investors, communities, and others.
ISO 26000 is the recognized international standard for CSR. Public sector organizations adhere to
the triple bottom line (TBL). It is widely accepted that CSR adheres to similar principles, but with no
formal act of legislation. It involves incurring short-term costs that do not provide an immediate
financial benefit to the company, but instead promote positive social and environmental change.

Significance of CSR for Developing Country Like India

Corporate Social Responsibility has grown in its relevance and is now quite familiar in the world of
business now a days. Though it is relevant in business for all societies, it is particularly more
significant for developing countries like India, where resources are limited to meet the
ever growing aspirations and diversity of a diverse society that makes the process of
sustainable development more challenging.

The challenge for corporate social responsibility (CSR) in developing countries has a vision that
was extracted in year 2000 into the Millennium Development Goals. The purpose was to make a
world with less poverty, hunger and disease, with greater survival prospects for mothers and
their infants, better education to children and equal opportunities for women with a healthier
environment.
Changing Social Expectations of the Consumers, Globalization and increasing affluence
(producing socially responsible products) has made CSR important today. Big corporates like
TCS, Dabur, Oil India Limited, Reliance and Wipro have taken CSR initiatives. The Company
Law 2013 has also mandated CSR under section 135 and has stated to constitute a Corporate
Social Responsibility Committee of the Board (for firms having net worth of Rs. 5 billion), The
committee must consist of at least three directors, one of whom must be independent and must
ensure that the company spends at least 2 percent of the average net profits of the company
made during the three immediately preceding financial years on CSR activities.
The concept of corporate social responsibility has gained prominence from all avenues. Many
business firms had realized the importance of using business ethics as a tool for retaining
customers and increasing its market share by highlighting the initiatives, it has taken for
providing a clean environment for the society. It is found that there is a need for creation of
awareness about CSR amongst the general public to make CSR initiatives more effective. This
effort will also motivate other corporate houses to join the league and play an effective role in
addressing issues such as access to education, health care and livelihood opportunities for a
large number of people in India through their innovative CSR practices.

Research Problem
Linking Corporate Social Responsibility with Employee Attractiveness

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Research Method
Sample method of Questionnaires administration
Number of Respondent Contacted
How Many Positive response from respondent achieved
Type of Industry Respondent Represented
Analytical Technique used in analysis of the questionnaires - Research Model of the
Study
1) C.S.R
Construct
s/attribut
es

Employer
Attractivene
ss

Key Findings
Based on the result & discussion thereof
1) Demonstrate a significant relationship between the independent
variable(Variable extracted in Fact Analysis) & Dependent Variable(Employer
attractiveness)
Means, Standard deviations and correlations among study variables
Variable
1. Employer Attractiveness

Mean

SD

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2. Independent Variables

2) Result of Regression Analysis

Variable
1.
2.
3.
4.

Dependent Variable: Employer attractiveness

Independent Variables
R2
Adjusted R2
Anova F

Method
Fact Analysis -> Reliability -> Regression Analysis -> Discriminant Analysis

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References
Research Paper/articles/Reports
Reports
Websites & Links

Appendix
Specimen copy of Questionnaire used for the Survey

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Qualitrics access Credentails

Conclusion

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Reference:
The International Journal Of Business & Management(ISSN 2321 8916)
http://en.wikipedia.org/wiki/Corporate_social_responsibility
http://www.investopedia.com/terms/c/corp-social-responsibility.asp#ixzz3ZSmAR8OV
http://www.academia.edu/5374096/Corporate_Social_Responsibility_CSR_Overview_of_Indian_Corporates
http://www.waynevisser.com/wp-content/uploads/2012/04/chapter_wvisser_csr_dev_countries.pdf

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