Internship Report On AGRICULTURE

Internship Report on Agrimall (Private) Limited
A Project of Ali Akbar Group
Presented To:
Prof. Hafiz Abdur Rasheed
Professor
Hailey College of Commerce
University of the Punjab, Lahore.
May 20, 2015
Presented By:
Saeed Ahmad
BC11- 634
B.Com (Hons)
Semester: Eight (8th)
Session: 2011-2015

Letter to the Teacher about the submission of report

Professor Hafiz Abdur Rasheed
Hailey College of Commerce,
Subject: Submission of the internship report.
Respected Sir,
Being a reasonable student, I want to oblige my honorable and ambitious
teacher.
Whose heroic step found our hidden capabilities and save us from brain rust and
provide us a chance to explain and elaborate this intern ship report.
I feel immense contentment in presenting to your good self, the internship report
as a part of our course requirement. I find this report truly exigent in many
aspects, certainly very appealing in relation to the diverse interpretational and
enthralling exercises. Writing this report itself was thoroughly a comprehensive
learning experience. The report covers detailed background and introduction of
Agrimall (Pvt) Ltd (A Project of Ali Akbar Group). A major theme of this internship
report is awareness of Introduction and Historical Overview, organizational
structure, Accounts Department work of Agrimall Private Limited Lahore. I have
tried my level best to complete the report with respect to the prescribed format.
However, if any explanation is required, I would be honored to oblige.
Yours sincerely,
Saeed Ahmad
Roll No.BC11- 634

Acknowledgement
I started and finished internship by the grace of ALMIGHTY ALLAH (AZA WA
JAL). Without the kindness and the mercy of ALMIGHTY ALLAH (AZA WA JAL) I
cant able to do any kind of work. I would like to express my heartiest gratitude to
Mr. Nouman Ali (Accounts Officer), who is busy person but he guided me with full
concentration and commitment. He never scolded on mistakes but taught that
what is right and wrong.
Also, I am especially thankful to Mr. Muhammad Sikandar Area Sales Manager,
who guided me throughout the internship and being an old Hailian encourage me
a lot. Im also really very thankful to Mr. Tahir Nazir (Business Development
Manager) for his support, information, co-operation, advice to complete my
internship report. I would like to thank all of them for their constant
encouragement, warm response and for filling every gap with valuable ideas that
has made this report successful.
The employees of this company were also very cooperative and give full respect
to me during the period of internship.
Executive Summary
This internship report is focused on information collection and fact finding in the
working of promoting and providing agricultural inputs like seeds, fertilizers,
3

pesticides, tractors, agricultural implements, diesel etc. I learn all the processes
of the organization.
Doing internship in Arimall Private Limited was a great experience for me. People
there were so cooperative and they guided me a lot in every aspect of my work. I
was sent to the different departments and there I learnt different things from the
experience of people working over there.
Agrimall is the project of Ali Akbar Group and boards of directors of Ali Akbar
Group are:
Chairman
Major Retired Ijaz Muhammad Khan
Senior Director
Ch. Shafat Ahmad Khan
Director Seeds
Ahsan Akbar Khan
Director AAE
Ausaf Akbar Khan

Director Sales and Marketing

Saad Akbar Khan
Management plays a vital role for the development of the organization. Management of
the organization as follows which is utilizing the resources in an efficient way
Mr. Afaq Tiwana (CEO Agrimall)
Mr. Asif Latif Lone (GM Projects)
Mr. Irfan Hussain (GM Finance)
Mr. Malik Farooq Ahmad (GM Sales & Marketing)
Mr. Tahir Nazir (Business Development Manager)
Mr. Muhammad Sikandar (Area Sales Manager)
Mr. Saood Ahmad (Accounts Manager)
Mr. Muhammad Nouman (Accounts Officer)
Table of Contents
Page No.
Overview of the organization 08-22

Brief History

Vision of the organization

Mission of the organization
Values of the organization
Nature of the Organization
Product lines and brand portfolio of the organization
Strategies of branding used by the organization
List of Main clients
List of main competitors
Organization structure23-38
Organizational hierarchy chart
Number of employees
Head Offices
Introduction of all departments
Prospecting
Franchises Profile
Comments on the organizational structure
Plan of My Internship39-40
A brief introduction of the branch/head office where I did my
internship
Starting and ending dates of my internship
Names of the departments in which I got training and duration of my
training.
Training Program.40-43
Detailed description of the operations/activities performed by the
department(s) in which I worked.

Financial Analysis 44-58

Financial Management
Support Accounting
Provide Decision Information
Risk Management
Improve Operations Control
Financial Statements Analysis Tools
Ratio Analysis and Characteristics
Interpretation of Financial Ratios
Financial Statements59-63
Balance Sheet
Income Statement / Profit and Loss Account
Cash Flow Statement
Statement of Changes in Equity
SWOT Analysis.. 64-66

Conclusion.....66
Recommendation...67-68
References and Sources.69

Overview of the Organization

Brief History of the Agrimall Private Limited
Agrimall Private Limited is a joint venture Company of Mr. Afaq Tiwana (CEO), Ali
Akbar Group, Millat Tractors Limited, Pakistan State Oil Company Limited and
Engro Chemicals Pakistan Limited, incorporated in April 2003 with the concept of
providing agri services and inputs through a chain of franchise network under
one roof.
Four top farm input supply companies (Engro, PSO, Ali Akbar Group, Millat
Tractors) have joined to form one marketing company Agrimall which will
provide all the inputs needs of farmers from a chain of outlets stores- right down
to union council level, covering a few villages closest to the farmer. Provision of
small credit to farmers through Agrimall has been added to this value chain,
making it a unique solution provider for all farmer requirements. And all this is
provided through a branded network of uniform outlets which the farmers will
learn to identify and trust instead of myriad shops they have been dealing with so
far. Farmers have to contact one facility in their neighborhood to meet all their
needs-inputs and services including credit.
Agrimall opened its first outlet in 2005 and currently there are over 53 Agrimalls
in operations. Another 86 sites are at different stages of development.
Agrimall has designed standard specifications for the outlets stores. These
specifications include:
1. Area and location criteria for the outlet facility.
2. Unique and uniform layout plan and building designs.
3. Inventory of machinery and equipment available for rental.

4. Inventory of office furniture, fittings and equipment to be used to run the

outlet.
5. Staff required to manage the facility, with qualifications and training
schedules.
6. An integrated office management system with detailed process flows called
Standard Operating Procedures- SOP`s
7. Budget projections of investment, credit needs, sales, expenses, cash
flows and profit projections.
Agrimall Private Limited does not own these outlets. All these outlets are
outsourced. The ownership and the management of the retail facility are given to
individual entrepreneurs locally. These owners enters into a contractual
agreement for undertaking the ownership and operations in strict accordance
with the specifications and SOP`s lay out by Agrimall. This outlet is a
FRANCHISE and it is independently owned and operated business, with its
own financial accounting and its own personnel. The sales and front-end will be
managed and run by the FRANCHISEE. The back end sourcing and ordering of
products,
managing
of
accounts
and
finances,
license
agreements,
arrangements for building of facilities, SOP`s and system support is handled and
managed through Agrimall`s corporate/ regional offices and its field staff. The
contractual agreement between the Agrimall and the operator is called the
FRANCHISE. From here onwards Agrimall is referred to as FRANCHISOR
and the operator as the FRANCHISEE.

Our Mission
To help farmers, maximize their productivity and profitability through a formal &
efficient network for Agriculture inputs, products & services; all under one roof at
AGRIMALL.
Our Vision
To be the best agricultural network in Pakistan, dedicated to serving the farmers
and helping our business partners to achieve excellent returns on investment. To
deliver consistent growth by introducing new ideas, and to consistently
strengthen the AGRIMALL brand.
Our Values
To provide leadership, team work, quality & continuous improvement support to
our business partners with high energy, passion, integrity and enthusiasm.
Nature of the Organization
10

A joint venture company of Pakistan State Oil Company Limited, Engro

Chemicals Pakistan Limited, Ali Akbar Group and Millat Tractors Limited
engaged in the business of providing agri services and products of venture
companies through a chain of nationwide franchisees under the brand name
of Agrimall Zarai Markaz.
Agrimall provides the following products and services through its chain of
outlets at the union council level.
1. Branded seeds
2. Branded fertilizers
3. Branded crop protection chemicals
4. Fuels and lubricants for farm machinery
5. Top quality farm machinery and spare parts for rental and sale
6. Agriculture credit for farmers facilitated through on-site bank presence
7. Technical guidance for crop planning and production.
Product and Services lines and brand portfolio of the organization

Services
Development Credit
Running Finance & Guarantees
Farmers Production Loan
Technical Services
Customer Relationship Management
Farm Management
Training
Products
Pesticides
11

Crown 70 WS
Pujing 10 EC
RootMost Tonic
Top 330 33 EC
Carbendazim 50 WP
Pilot 4G
Cure 1.8 EC
Rani 20 SI
Saomanging 15 EC
Triazophos 40 EC
Clipper 50 WP
Sitara 25 WP
Helmet 40 EC
Relax 50 EC
Selector 40 EC
Weedout 40 EC
Furan 3G
Thiophenate Methyl
Leopard 2.5 EC
Resham 10 EC
Timer 1.9 EC
Carbaryl 85 % SP
Manthane 80 WP
Tractors and Agricultural Implements

Tractors
12

MF-240
MF-260
MF-350
MF-375
MF-385
MF-385 4WD
Agricultural Implements
Chisel Plough
[MT-01]
Disc Plough
[MT-765]
Mould Board Plough
[MT-02(M)]
Mould Board Plough
[MT-02(H)]
Tin Tillers
[MT-38/9 tines]
Tin Tillers
[MT-38/11 tines]
Tin Tillers
[MT-38/13 tines]
Offset Disk Harrow Model
[MT-03(M)]
Offset Disk Harrow Model
[MT-03(H)]
Ridger
[MT-05] FMA Type
Front Blade
[MF-08/1] for MF240/MF260
Front Blade
[MF-08/2] for MF375/MF385
Multi Purpose Rare Blade
[MT-21]
Agricultural Loader
[MT-11/1 (for MF-240)]
Agricultural Loader
[MT-11/1 (for MF-260)]
Agricultural Loader
[MT-11/2 (for MF-375E)]
Agricultural Loader
[MT-11/2 (for MF-385)]
13

Farm Trailer
[MT-12/2] for MF240 and MF260
Farm Trailer
[MT-12/3] for MF375E and MF385
Swinging Draw Bar
[MT-15]
Jib Crane
[MT-16]
Post Hole Digger
[MF-815]
Maschio Lawn Mower
Diesel and Lubes

HSDiesel and Lubes are used in Tractors and Generators for agriculture
use.
Fertilizers
Urea
DAP
Zorawar
Zarkhez
Zingro
Brand Portfolio of the Organization

Our agricultural products include the treatment of crop from pests and
seasonal diseases and also for the use these products, the farmers can get
high growth and output from his crop.
We also market other products many of which are among the market leader.
Over the counter products like LPG cylinder filling through hospitality
agreements to different marketing companies, which includes Chevron (Pak),
Lube Gas, Mehran Gas, Premier Gas and Power Gas.
Agrimall has a diverse portfolio of pesticides, fertilizers, tractors, and agricultural
implements for conditions that involve transplantation, better farming inputs.
14

Agrimall is also committed to developing new services at agrimall outlets like

providing the warehouse services to Competitiveness Support Fund (CSF), the
project of US AID in Pakistan.
Strategies of branding used by the organization Diversification

We are minimizing the risk by broadening our portfolio, diversifying
into new products areas that show potential, while also fully capturing
opportunities for our products across all geographic boundaries.
Specifically, we expect to generate future sales growth by strengthening our core
agriculture business and supplementing it with increased investment in growth
areas such as high crop output, to increase profit for farmer by minimizing input
cost & eliminating market intermediaries. At startup we are opens our out outlets
only in Punjab but from previous year we are also opens our outlets in Khyber
Pakhtunkhawa, FATA (North and East Waziristan) like WANA, and we have a
good response from these areas. We believe there remain many opportunities for
Agrimall Private Limited to diversify further.
Organization Future Plans
New local & multinational supply companies for agriculture inputs.

Irrigation & water conservation technologies.
Cold storages.
Retailers of essential commodities.
Trading/Retail of general merchandise for rural community.
Crop trading
Dairy Vet, Feed & collection
Focus on the best sciences
Diversify through externalization
Focus on return on investment
Evolve our commercial model
Fulfill the potential of emerging markets
Expand our business in all provinces of Pakistan
Streamline our processes
Reduce working capital
15

New businesses to be added as & when necessary to ensure competitiveness

keeping in view changing market dynamics.
List of Clients (Franchisees)
st of Agrimall Franchisees
r
.
Cod
e
No.
NAME/ Trade Name
Tehsil
District
PSO
Division
Agrimall
Region
Location
In Business / Completed Sites

2224
Habib Ahmad Dogar
Burewala
Vehari
Sahiwal
South
1038
Intkhab Haider Khan/ Khalid

harral - Ali Wali Agrimall
Shor Kot
Jhang
Faisalabad
North
2036
Ch Omer nazir / Ranjha

Enterprises / AR11
Renala Khurd
Okara
2746
Haji Abdul Ghafoor
Kabirwala
Khanewal
Multan
South
2126
Tajammal Hussain Chattha
Nankana
Sheikhupura
Lahore
Centre
1234
5 Star Farming Services- Mohd

Rafi
Gujranwala
Gujranwala
Gjuranwala
North
3018
Tariq Iqbal/ Thal Agro Services

Agrimall
Layyah
Layyah
D.I. Khan
South
1928
Nisar Ahmad Chaudhry
Chunian
Kasur
Lahore
Centre
2631
Muhammad Ilyas
Duniyapur
Lodhran
Bahawalpur
South
3140
Muhammad Ali Raza Khar &

Saeed Langha/ Gulsulemania
Agrimall
Kot Addu
Muzaffar Garah
Multan
South
3222
Haji Muhammad Hanif/Al Khair

Agrimall
Bahawalpur
Bahawalpur
Bahawalpur
South
2124
Sajjad Ahmed/ Friends Farming

Services
Nankana
Nankana
Lahore
Centre
2011
Mian Muhammad Iqbal/ Hanif

Agrimall
Okara
Okara
Sahiwal
Centre
1218
Chaudhry Adil Cheema/

Cheema Brotehrs Agrimall
Wazirabad
Gujranwala
Gujranwala
North
1932
Rana Sajjad Iqbal
Pattoki
Kasur
Lahore
Centre
2322
Rai Hassan Usama Khan/Rai

Fayyaz Agrimall
Chichawatni
Sahiwal
Sahiwal
Centre
1242
Ashfaq Ahmed/ Husnain Agri

Services
Noushera
Virkan
Gujranwala
Gjuranwala
North
2314
Wasim Akhtar
Sahiwal
Sahiwal
Sahiwal
Centre
Sahiwal
Centre
Burewala-Lodhran road Burewala

Jhang-MuzzafarGarh Road, Jhang
Lahore-Multan road Akhterabad
Jhang-Kabirwala Road, Kabir wala
Sheikhupura-Faisalabad Road, Feroz Watooan
Gujranwala-hafizabad road, Gujranwala
Layyah-Chow As am Road, Layyah
Kanganpur-Hujra Road, Kanganpur
Multan-Bahawalpur Road, Jallah Araiyan
Adda-Sanawan, Layyah-Muzaffar Garh Road, Muzzaff
16
Jhangiwala-Bahawalpur Road, Bahawalpur

Lahore-Jaranwala Road, Mandi faizabad
Okara-Noorshah Road, Okara
Wazirabad-Ahmed Nagar Road, Wazir Abad
Lahore-Multan Road, Manga Mandi
Lahore-Multan Road Cheechawatni Bypass, Cheechaw

Gujranwala-Hafizabad Road, Nokhar
Sahiwal-Pakpattan road, Sahiwal

2114
Rana Altaf Hussain/ Rellish

Agrimall
O515
Ferozewala
Sheikhupura
Lahore
Centre
Ansar Bhatti & Qaiser Gondal
Sargodha
Sargodha
Faisalabad
North
2018
Ch. Muhammad As am/ (Abul

Salam Arif) Kissan Markaz
Okara
Okara
Sahiwal
Centre
3227
Nasir Mehmood
Bahawalpur
Bahawalpur
Bahawalpur
South
2135
Ali Rizwan Bhatti/ Rizwan

Agrimall
Nankana
Nankana
Lahore
Centre
2140
Jaffar Hussain Bhatti/ Rehan

Agrimall
Safdarabad
Sheikhupura
Lahore
Centre
2638
Saeed Jhandeer & Dr Ali

Saud / Ali Saud Enterprises
Dunya Pur
Lodhran
Bahawalpur
South
3427
Makhdoom Afqar/ Al-Makka Agri

Corp
Khan Pur
Rahim Yar
Khan
Bahawalpur
South
3220
Ch. Rizwan Ali/ Bismillah

Agrimall
Bahawalpur
Bahawalpur
Bahawalpur
South
1918
Muhammad Hanif Khan
Kasur
Kasur
Lahore
Centre
Muridkay-Sheikhupura Road, Muridkay

Sargodha-Chaniot Road, Adda-46
Okara-Deepalpur Road, 47/2-L
Bahawalpur-Ganwarshah Road, Shahu Channar
Nankana-Bucheki Road, Kot Hussain
Kalsian Bhattian, Khangah-Ajnianwala Road
Chow Manja
Peshawar-Karachi Road, Mianwalai Qureshian
Yazman-N.H.A Road, Ghausia Chow
Khuddiyan-Chunian Road, Khuddiyan

O561
Muhammad Iqbal Gondal
Kot Momin
Sargodha
Faisalabad
North
1136
Khalid Malik/ Syed Mohd. Aslam

Shah
Gojra
T.T. Singh
Faisalabad
North
3353
Naeem Malik / Fahim Malik
Chishtian
Bahawalnagar
Sahiwal
South
1913
Mr Zahid Muzaffar Shah/ Shahs

Agrimall
Kasur
Kasur
Lahore
Centre
1324
Babar Hayat Tarar/ (Khizar

Tarar) Tarar Agrimall
Pindi Bhattian
Hafizabad
Gujranwala
North
1013
Abdul Mujeeb Khan/ Chenab

Agrimall
Chinniot
Jhang
Faisalabad
North
2130
Saeed Ullah Bhango / Bhango

Farming Services
Sheikupura
Sheikupura
Lahore
Centre
O956
Maj Liaqat Shaheen Kalyar
Jaranwala
Faisalabad
Faisalabad
North
O972
Ghulam Qadir Awan/ Awan

Agrimall
Jaranwala
Faisalabad
Faisalabad
North
2022
Chaudhry Saleem Hassan
Depalpur
Okara
Sahiwal
Centre
2222
Tariq Nasimi/ M/s Bashir Sons

Agrimall
Burewala
Vehari
Sahiwal
South
Gaggo U.C 80, Gaggo Mandi-Shiekh Fazil Road, Bure
1633
Ghulam Mustafa
Pasrur
Sialkot
Gjuranwala
North
Daska-Pasrur Road, Daska
1257
Basharat Ahmed Virk/ Kissan

Agrimall
Kamonki
Gujranwala
Gjuranwala
North
1635
Col Yaseer Bajwa/ Talvandi

Agrimall
Pasrur
Sialkot
Gjuranwala
North
2715
Suhail Sikandar Khan Daha/

Daha Agrimall
Khanewal
Khanewal
Multan
South
Kotmomin-Bhabra road, Kotmomin

Jhang-Faisalabad road Nawan Lahore
Chishtian-Bahawalnagar Road, Chishtian
Kasur-Gandasingh Road, Kasur
Pindi Bhattian-Hafizabad Road, Rasulpur Tarar
Chaniot-Sargodha Road, Chaniot
Sheikhupur-Faisalabad Road, Kot Roshan Din
Jaranwala-syedwala Road, 352-GB
Jaranwala-Khurianwala Road, Khurianwala
17
Hujra-Deepalpur Road, Kunduwal .Hujra ShahMukeem
Sadhoki-Baigpur Road, Sadhoki Mandi

Pasrur-Kila Kallar road,Pasrur
Khanewal-Kohna Road, Khanewal

2617
Syed Akbar Ali Rizvi
Lodhran
Lodhran
Bahawalpur
South
1921
Sardar Jahanzeb Ali/ Sardar

Shoukat
Chunian
Kasur
Lahore
Centre
1322
Ch Zubair & Ch Ilyas/ Zubair

Enterprises
Pindi Bhattian
Hafizabad
Gujranwala
North
2028
Major Zameer/ UN Enterprises
Deepalpur
Okara
Sahiwal
Centre
1521
Mohammad Shabir Ejaz/Adil

Shabir (apr07)
Malakwal
Mandi Bahudin
Jhelum
North
Village Chot Dheeran, Gojra-Miani Road, District Mand
Nankana Sahib
Nankana Sahib
Lahore
Centre
Lahore-Jaranwala Road, Bucheki
Sargodha
Sargodha
Faisalabad
North
Mitha-Lak, Sargodha-Kot Momin (Moazamabad)Road,
Bannu
Bannu
D.I. Khan
North
Bannu-Meeran Shah road
Malakwal
Mandi Bahudin
Jhelum
North
Chak Nain-Ranjha, Bekho Mor Gojra Road, Mandi Bah
Pindi Bhattian
Hafizabad
Gujranwala
North
Thata Kanjuan, Jalalpur-Wanike Road, District Hafizab
Pattoki
Kasur
Lahore
Centre
Pattoki-Bhairwal Road, Bhairwal
Sheikhupura
Sheikhupura
Lahore
Centre
Sheikhupura-Gujranwala Road, Harday
Gojra
T.T. Singh
Faisalabad
Centre
Painsra-Gojra Road, Dwakhri
Hafizabad-Pindi Bhattiyan road
2120
Rana Jameel Hassan Khan/

Prime Agrimall
0516
Nazar Hussain Sohail
4016
Haji Muhammad Ayyab
Lodhran
Kasur-Allabad Road, Theengmor
Pindi Bhattiyan-Chaniot Road, Pindi Bhattiyan
SherGarh-Hujra Road, Sher Garh
Zahir Abbas
1327
Maj Mohammad Arif/ M/S PK

Associates
Cancelled Completed Sites

1938
Hammad Bashir
2137
Major Shahab/ Shah Jee

Agrimall
Haji Aslam Mughal
Sites Under Construction

1323
Rashid Javed/ Khalid Sial
Pindi Bhattian
Hafizabad
Gujranwala
North
3016
Malik Akhter Iqbal/ Layyah

Agrimall
Layyah
Layyah
D.I. Khan
South
Noushera
Virkan
Gujranwala
Gujranwala
North
Gujranwala-Ajnian wala Road, Chuhay wali, District Sh
1240
Irshad Ullah
Layyah-Karorpakka Road, Haji Kotla Shah
1028
Mr.Tehzeeb Hussain
Jhang
Jhang
Faisalabad
North
Adda Rajabad, Jhang-Chiniot road, Jhang
2521
Rana Afsar Hameed
Multan
Multan
Multan
South
Basti Malook, Multan-Bahawalpur Road
2150
Babar Iftikhar Bhatti
Muridke
Sheikhupura
Gujranwala
North
Hachar,Mureedke Narowal Road
1510
Arshad Gondal/ Gondal Agro

Services
M B Din
M B Din
Jhelum
North
Satsira-Wasu Road, Wasu Mandi Bahaudin
2713
Muhammad Zubair Rana / Rana

Bakhtiar
Khanewal
Khanewal
Multan
South
MakhdoomPur Pahoran Road, District Khanewal
3147
Majid Khan Dasti
Kot Addu
Muzzaffar Garh
Multan
South
Adda Gormani, Layyah Muzaffar garh road (GT Road)
18

2533
Rana Riaz Hussain Noon
Shujabad
Multan
Multan
South
Matotli, Shujabad Gailewal road District Multan
2138
Asim Anayat Bhatti
Sheikhupura
Sheikhupura
Lahore
Centre
Makki 525, Makki Road District Sheikhupura
2230
Muhammad Zubair Iqbal

Sandhal
Mailsi
Vehari
Sahiwal
South
Mitru-Mailsi Road, Sandhal
0566
Muhammad Aslam Ranjha
Kotmomin
Sargodha
Faisalabad
North
Pul Miani, Pindi Rawan road-Bhabra, Sargodha
1916
Ch. Muhammad Rafique/Saqib
Chunian
Kasur
Lahore
Centre
Kasur-Kot Radha Kishan, District Kasur
0555
Mrs Ghulam Abbas Khan( Mr.

Munir)
Sahiwal
Sargodha
Faisalabad
North
Sahiwal-Shahpur Road, Sargodha
1422
Muhammad Salman Hayat
Kharrian
Gujrat
Jhelum
North
Hafizabad
Hafizabad
Gujranwala
North
Chak Pillo, main Hafizabad-Pindibhattiyan Road, Hafiz
Wazirabad
Gujranwala
Gujranwala
North
Gakhar-Ahmed Nagar road
Manguwal-Dinga Road, Kot AslamAbad
Rai Javed Iqbal

1314
1214
Imtiaz Ahmed Khan
Pre Construction Stage

O510
Habib ur Rehamn Lak
Sargodha
Sargodha
Faisalabad
North
2024
Muhammad Moeen Watto
Depalpur
Okara
Sahiwal
Centre
O537
Farid Ahmed Khan Noon/ Kot

Hakim Agrimall
Bhalwal
Sargodha
Faisalabad
North
Cheechawatni
Sahiwal
Sahiwal
Centre
Iqbal Nagar, MianChannu-Burewala road, district Sahiw
Deepalpur
Okara
Sahiwal
Centre
Chak Wazir Singh, Haveli-Hujra Road Tehsil Deepalpu
Kehror Pakka
Lodhran
Bahawalpur
South
Zerekh Wain, Kehror-Khairpur Tamaywali Road Distric
Pindi Bhattian
Hafizabad
Gujranwala
North
Jalalpur-Pindi Bhattiyan Road, District Hafizabad
2320
2027
Malik Faisal Langrayal
Fahad Ali Chachar
Sargodha-Bhalwal Road, Lakmor

Basirpur-Head Sulemanki Road, Nehal Mahar
Sargodha-Bhalwal Road, Kot Hakim Khan
Abdul Rehman Khan Joyia

2625
1325
Mushtaq Ahmed
0535
Liaqat Ali
Bhalwal
Sargodha
Faisalabad
North
Hilal Pur, Sial Mor-Gujrat Road Sargodha
2721
Mian Amjad Ali
Jehanian
Multan
Multan
South
Mouza Ali Pur, Multan-Dunniya Pur Road, Khanewal
1512
Arshad Munir Warraic /

Warraich Agro Services
Mandi Bahudin
Mandi Bahudin
Jhelum
North
Channiot
Jhang
Faisalabad
North
Rahim Yar
Khan
Rahim Yar
Khan
Bahawalpur
South
Hafizabad
Hafizabad
Gujranwala
North
Satsira-Marala Road, Marala
Sites in Initial Stage

1011
Sardarzada Qaim Raza Syed/

Chiragh Agrimall
3433
Makhdoom Afkar II
1316
Dr.Mohd. Qaiser/ Kissan

Services Agrimall
19
Chaniot-Jhang Road, Iqbal Nagar

Kot Samaba, Khan Pur-Rahim Yar Khan Road
Hafizabad Khangah Road, Karyala

2117
Azher Virk/ Usman Agrimall
Ferozewala
Sheikhupura
Lahore
Centre
Nabipur-Virkan, Pindi-Dasroad Sheikhupura
2131
Fahad Hameed Jassal/

Shaheen Agrimall
Sheikhupura
Shiekhupura
Lahore
Centre
Jandiala Sher Khan, Shiekhupura-Ajnianwala Road
1216
Shah Nawaz Bhalli
Wazirabad
Gujranwala
1312
Muhammad Fahad
Chaudhry Farhat Mehmood
Bhalli
Dr. Khurram Saigle & Prof. Dr.
Abdus Salam/ Al Nusrat
Agrimall
Miran Shah
South
Waziristan
Sialkot
Sialkot
Rahim Yar
Khan
Rahim Yar
Khan
Bahawalpur
3225
Hafiz Muhammad Saleem
Bahawalpur
Bahawalpur
Bahawalpur
South
0717
Muhammad Iqbal
Khushsab
Khushab
Faisalabad
North
Qaidabad Sakesar Road
3441
Syed Nazar Mohuidin Gillani
Sadiqabad
Rahim Yar
Khan
Bahawalpur
South
Basti Talib Hussain Shah, Chow Bahadr Pur-Jamal Din
0545
Mian Saif-Ur-Rehman
Shahpur
Sargodha
Faisalabad
North
Jhawrian, Shahpur-Bhera Road
0519
Riaz Ameer Alias Abdul Haq

Bhatti
Sargodha
Sargodha
Faisalabad
North
Chak 103, Sargodha-Chiniot Road
2127
Muhammad Adnan Shamshad/

Rana Shamshad
Nankana
Nankana
Lahore
Centre
Ahmedabad, bucheki-Nankana Road, Nankana
0564
Asif Farrukh
Kot Momin
Sargodha
Faisalabad
North
Chow Midh Ranjha, Sialmor-Phalia road
4114
Sher Mohammad
Meeran Shah
North
Waziristan
D.I. Khan
North
Meeran Shah-Meer ali Road, Meeran Shah
3145
Abdul Khaliq Khar
Kot Addu
Muzaffar Garah
Multan
South
Muzaffar Garh-Jhang Road
0725
Chohdary Bilal Sabir
Nurpur Thal
Khushab
Faisalabad
North
Adda Qadirabad, Chow Groth-Aadhi Kot Raod
1311
Rai Irshad Ullah
Hafizabad
Hafizabad
Gujranwala
North
Chow Bangar, Kaleki-Jalalpur Bhattiyan Road Hafizab
5718
Shoaib Bashir Siddiqui
Mirpur Sakro
Thatha
Karachi
South
Goth Sultanabad, National Highway, District Thatha SI
Mian Amjad Ali II
Dunniyapur
Lodhran
Bahawalpur
South
Dunniya-Jahanian Road
1721
Muhammad Nadeem Rahim
Shakargarh
Narowal
Gujranwala
North
Ikhlas Pur, Ikhlas pur road Shakargarh
0570
Ch Mohammad Yousaf Sandhu
Sargodha
Sargodha
Faisalabad
North
Adda Phatte hotel, Sargodha-Chiniot/Faisalabad Road
0562
Mohammad Zafar Hayat Lak
Kot Momin
Sargodha
Faisalabad
North
Village Khanna, AhmedNagar-Phalia(Sargodha-Phalia
9318
Ms. Azra Jamali/Babar Jamali
Usta
Mohammad
Jaffarabad
Sakkur
South
Usta Mohammad
Mohammad Abbas Agha
Qila Saifullah
Qilla Saifulla
Quetta
South
Qilla Saifulla
1610
3435
Gujranwala
D.I. Khan
Gujranwala
North
Gujranwala-Alipur Road, Klaskay
North
Meeran Shah-Meer ali Road, Meeran Shah
North
Sialkot-Zafarwal Road, Rasulpur Bhallian
South
Rahim Yar khan-Khanpur Road, Rahim Yar Khan
Abbas Nagar, Bahawalpur-Hasilpur Road
PSO Approval Awaiting
20

Farooq Ahmed Khan Abbasi/
Omar Agri Services
KalurKot
Bhakkar
Shakargarh
Narowal
Jaranwala
Faisalabad
Renala Khurd
Okara
Vehari
Vehari
D.I. Khan
South
Kalur Kot Draya Khan Road
North
Jarpal
North
Jaranwala-Faisalabad Road, Chak.no 123 GB
Centre
Lahore-Multan Road Renala Bypass, Renala Khurd
South
Vehari-Burewala road, ZaheerAbad
South
Taulamba
Dormant Sites
1723
Rana Shahbaz
O964
Asif Mushtaq Khan

(KKP(Pvt.)Ltd.)
2034
Mehmood ul Hassan
2216
Raza Zaheer Ali
2731
Haider Zaman Qureshi
Mian Channu
Khanewal
2132
Col. Nauman Lodhi / Asghar

Services Agrimall
Sheikhupura
Sheikhupura
Lahore
Centre
Shiekhupura-Sharakpur Road, Sharakpur
1250
Lt. Col. Mohd Nazeer Khatana/

Khatana Agrimall
Kamoki
Gujranwala
Gujranwala
North
Sadhoki-Mianwala Banglow Road, Sadhoki
2026
Haji Muhammad Ijaz Hussain

Daula/ Tayyab Agrimall
Deepalpur
Okara
Sahiwal
Centre
Deepalpur-Haveli Road, Daula Pukhta
O518
Jasarat Ullah Wahla
Sargodha
Sargodha
Faisalabad
North
Sargodha-shaheenabad Road, Chak-88 shaheenabad
2525
Khalid Ahmad Khokhar
Multan
Multan
Multan
1930
Rana Rab Nawaz Khan
Pattoki
Kasur
Lahore
2535
Khawaja Zahid Latif
Shujabad
Multan
Gujranwala
Faisalabad
Sahiwal
Sahiwal
Multan
South
Centre
Ch. Sarfraz Ahmed
3345
Zia-Ur-Rehman Laleka
Daska
Sialkot
Haroon Abad
Bahawalnagar
Jand
Phool Nagar-Faisalabad Bypass Road, Gulzar Jageer
South
Multan
1627
Multan-Shujabad Road, Near Sikandarabad Chowk, M
Jalalpur-Shuja abad Road, Shuja abad

North
Daska-Pasrur Road, Daska
Sahiwal
South
Haroonabad
Attock
Islamabad
North
Pindi Gheb-Khunda Chowk Road, Attok
Deepalpur
Okara
Sahiwal
Centre
Basirpur-Haveli Road, Deepalpur District Okara
Okara
Okara
Sahiwal
Centre
Noorshah Road, Okara
Hafizabad
Hafizabad
Gujranwala
North
Sahiwal
Sahiwal
Sahiwal
Centre
Chak #10-L, Lahore-Multan Road
Faisalabad
Faisalabad
North
Faisalabad-Samundari Road Faisalabad
Taunsa
D.G.Khan
Multan
South
Kot Qaisrani, Taunsa-OGDC Road, D.G.Khan
Nankana
Nankana
Lahore
North
Khoyeke, Jaranwala-syedwala Road
Gujranwala
Refund Cases
O154
Sardar Shahnawaz Khan
2025
Maqsood Ahmed/Muhammad
Ahmed Khan/Rana Sajjad
2016
Muhammad Ashraf/Muhammad
affan
1310
Rana Ehsan Ullah
2312
Muhammad Makhzan Dyal
923
Salman Zeb Khan
2828
Sajid Qaisrani
2125
Riaz Hussain Khan
Faisalabad
21
Adda Kassoke, Hafizabad-Ajnianwala road, Dist. Hafiz

1821
Malik Zubair
Lahore
Lahore
1936
Riaz Ahmad Nagra
Pattoki
Kasur
1313
Muhammad Akram khan
Hahizabad
Hafizabad
2327
Muhammd Nadeem
Shahzad/Ch Arif
Sahiwal
Sahiwal
Fateh Jang
Attock
O152
Bismillah Enterprises (Rauf

Jamal)
Lahore
Centre
Manayala road, Jallo Lahore
Centre
Lahore-Multan Road, PhoolNagar bypass Phool Naga
Gujranwala
North
Kaleki Mandi, Hafizabad
Sahiwal
Centre
Sahiwal Kassowal Road, Cheechawatni
North
Fateh Jang
Lahore
Islamabad
List of Main Competitors

1. Four Brothers Group
2. AGROW Private Limited
22

Organizational Structure
Organizational hierarchy chart
23

Marketing Manager
Business unit head

Operational Department
Product manager
Sales manager
Zonal Manager
24

Number of Employees
Agrimall Private limited is an Equal opportunity Employer and employs a staff of
around 235 with 20% being Females.
We firmly believe that only professional people can run a progressive
Organization and Implement it believes and philosophies. Our employees are
one of our most important assets and carefully tailored training programs are run
round the year for updating their knowledge and skills.
Head Office
LAHORE
Airline Housing Scheme, Khayaban-e-Jinnah, Lahore, Pakistan
Landline# +92 42 35183819-20
Landline# +92 42 35184722-23
Fax #
+92 42 35183821
Partners Companies offices

ALI AKBAR GROUP
1-KM Bhoptian Chowk Defence Road,
Off Raiwind Road, Lahore, Pakistan
Landline# +92 42 35321461-5
UAN#
+92 42 111 224 111
Fax#
+92 42 35321324
MILLAT TRACTORS LIMITED

25

Sheikhupura Road, Shahdara Lahore,

Landline# +92 42 37911021-5
UAN# +92 42 111 200 786
Fax# +92 42 37924166
ENGRO CHEMICALS PAKISTAN LIMITED
8th Floor, Harbor Front Building,
Marine Drive, Block 4, Clifton,
Karachi Pakistan,
UAN# +92 21 111 211 211
PAKISTAN STATE OIL COMPANY LIMITED
PSO House,
Khayaban-e-Iqbal, Clifton,
P.O Box 3983,
Karachi 75600, Pakistan
UAN# +92 21 111 111 PSO
Introduction of all departments

Introduction
In order to produce and sell their products or services most organization will need
to undertake key functions
Finance Department
Human Resource Department
Sales and Marketing (Business Development) Department
Construction Department
Administration Department
Banking Department
Research and Development Department
26

Finance Department
The Financial section of the organization will keep manual/electronic records of
money received and paid out by the organization. This information will then be
used to produce various financial statements for tax purpose and to comply with
legal requirements. The information will also be used to produce management
accounts to enable senior managers to plan and review business strategy.
Human Resources Department

Human Resources Department or personnels main responsibility is the
recruitment, selection, training and development of staff. This will involve
developing staff to maximize their potential in manner that furthers the
organizations objectives.
Human resources often adopt a welfare role which includes looking after
employees whilst they are at work. They may also create policies that balance
organization needs with those of the employee. They will also interpret
employees welfare legislation and ensure that the Organization is complying with
the applicable legislation.
Sales and Marketing (Business Development) department

The sale and Marketing Department will research Customer needs to develop
strategy and product and services to satisfy that customer needs. In its research,
the marketing department will investigate the market they are aiming at; the type
of consumer making up the market (age, background and gender etc) and
preferences of the consumer within that market. The Marketing Department will
then need to marry consumer preferences will producing a product that is
profitable. Once the product has been designed by the production department,
marketing and sales Department will then need to package, advertise and
promote the product.
Sales are responsible for persuading the consumer to purchase the end product,
Manufactured through marketing research. The selling strategy of sales
27

department could involve mail shots, traveling and representative, telephones

sales and devising the sales interview.
In order for Agrimall franchise system to succeed, and remain profitable and
competitive in the market, the function of FRANCHISE DEVELOPMENT and
SUPPORT is created, the purpose of the department is to insure that the most
suitable entrepreneurs join Agrimall franchise network. They should already be
looked upon as local role models, progressive farmers and enlightened
businessmen capable of buy-in to the Agrimall vision and assist in grassroots
implementation of the reality. The Appointment and establishment of these
franchisees should be smooth and manageable as its commercially viable. Work
towards brand promotion and brand equity creation through advertisement and
BTL activities.
Prospecting
Prospecting is process of short listing potentially eligible franchisees,
approaching them, sharing the information and convincing the entrepreneurs.
Franchise Appointment
Franchise selection and appointment in one of the critical success factors for
Agrimall. Particularly because this is a unique and innovation concept, it is
imperative that we bring into our team only the finest people who fit completely
with our vision and who will take the concept further rather than defeating its
purpose.
We will continuously expand operations, and bring the efficiencies in operating
methods. Continuous learning will take place as an ongoing process. The
assurance of quality customer service is going to be hallmark of Agrimall. Our
batch of franchisees will have a pivotal role to play.
28

Prospecting
Prospecting franchisees will come from three groups.
1. Existing Dealer network of Agrimall JV partners.
i. Engro dealer Network: these dealers have extensive agriculture
business experience, and are used to high quality standards and
practices set by ENGRO. They all have a high degree of faith in the
company they are working with, so will give assign a high credibility
to Agrimall being a JV company where ENGRO is partner.
ii. PSO: The PSO Franchise Holders are also good to Approach
because they are well versed with the benefits of the Franchise
system. They know it entails heavy investment both in terms of
finances and management, but the returns on investments is fairly
attractive.
iii. Ali Akbar Group distributor agencies: Most of pesticide business
takes Place during cotton season which lasts for just about 45 days.
Most of their investment is towards advance booking of pesticide,
and inventories. The positive side is That they are aware of the
trading intricacies of agriculture input.
iv. Millet Tractors distributors: these are distributors of tractors and
agriculture implement. As such they do have contact with the
farming community. On the other hand they have negligible
experience of agricultural input sales.
2. Walk in prospective clients who receive information about Agrimall through
word of mouth, which could come from contact with farmer associations, or
acquaintance with people who are already convinced of this business.
3. Advertising Campaign: The third Source of prospects comes from
promotional campaign, where we advertise the concept and get responses
from across the community. Here it will be very important to gauge the
ability and willingness of prospect.
Franchise profile
29

In order to Standardize the screening process, the profile expensed of an

Agrimall franchisee should be as under:1. Should be a locality where he wants to establish a franchise outlet. The
reason for the franchise for being a resident of community where he is
opening the outlet is that, he will be that much committed with the
profitability of his customers.
2. Should have a farming/ agriculture background with some practical
experience. Preferably owing his land and involved in self cultivation.
3. Have a sound reputation in the locality where he belongs, preferably
should command significant influence in his area to be able to capture a
good market share, as well as to be able to influence farmers through
his technical staff to convert to the modern and more productive farming
technology.
4. Should either own, or be willing to acquire one acre of land on metal
road which would be dedicated for the development of the proposed
Agrimall site. This land should fulfill the basic requirements.
5. Must be able to put up cash investment of Rs.2.0 to 2.2 million for the
the franchise. This will include paying of Franchise Free Rs.500K/- plus
equity portion for setting up and starting of the project. This will take the
franchisee towards startup of the project.
6. Agrimall will be arranging financing for the project through bank, so the
party must have clean credit history to be eligible for bank loan.
7. Must be willing to provide complete information on as prescribed forms
(PRIOR To APPROVAL OF FRANCHISE BY AGRIMALL) which are
required to access the individual feasibility of the applicants particular
business venture.
Site Requirements
1. 6-8 kanals of land. The current facilities of the project will require an area
of 4 kanals. The remaining area is being sought for future business
30

expansions, and additional income stream for franchisees, also revolving

around the agriculture economy.
2. Located on main road, with easy access to mandi town. The location on
main road is for having greater visibility and better access to customers.
3. All franchise outlets will have the same basic look. There is a standardized
structure of building that has been designed for all of the franchisees. This
structure has been standardized to create brand identity across entire
country.
4. Must have as a pre requisite the provision of electricity, telephone (with
access to internet), and clean water.
5. When selecting a site, it should be ensured that it is not close to any PSO
petrol station on the same road. If there does exist a petrol station on sale
road , then the site should be at least tm 3KM away from this petrol pump.
The minimum distance is a condition by PSO to ensure that the business
of adjoining fuel pump is not adversely affected.
Process of information sharing with prospecting franchisees

Preliminary Meetings: These are mainly first time interaction with prospecting
franchisees.
1. They could either make enquiry on phone, or through a visit to the office. If
the person is enquiring on phone, you need to ascertain that this is a
genuine prospect and not a person who is looking for information just for
the sake of information, or may be coming from competitor side.
2. Once you have ascertained that there is a genuine purpose of obtaining
information for setting up of a customer service based business, you need
to share introductory information.
Information Sheet
This is a form that has been devised to incorporate the necessary information
required to have a proper and comprehensive assessment of viability of giving
Agrimall franchise to any applicant. It contains the following basic kinds of
31

information. Most of the information mentioned in the information sheet is simple

and easy to fill.
a) PersonalInformation:
This is mainly targeted to ascertain the personal information of the
prospect. The important section is educational and business information.
As Agrimall dares the conventional ways of conducting the agriculture
business practices, good educational background (minimum graduation)
will be a significant parameter is deciding about the suitability of a potential
candidate.
i. Involvement in active politics to gauge his influence in the local
community and his level of interaction, like local level, or provincial/
ii.
federal level.
Business information indicates the type of any direct experience of
agriculture or other business he has had. If he is into agriculture, he is
also asked about how much land he has, and what crops he is
cultivating. Being in agriculture is a very positive aspect of any
iii.
prospect.
Banking history and any case of default in past. This is required to find
out which bank will the franchisees prefer it there is a choice. Banks
finance the project, and it is a condition of the bank that the party has
iv.
to have a no-default history if it has to qualify for loan approval.

For financing, bank will require collateral. Information regarding owned
land, plus value of pass book and loan value in case the passbook is
under lien.
b) Union council information:
Union council information will provide the data that will help in
analyzing the business potential in the area, for which the prospect is
applying. It is important to note here, that the franchisee must be given around
15000 acres of the cultivated land as earmarked for is marketing efforts. This
32

is one of the basic assumptions. However the most authentic source of

information remains patwari:i.
Infrastructure giving roads, petrol pumps, agriculture dealers,

number of banks. Roads will indicate ease in commuting, ethers the
rest of parameter will tell what level of competition exists in terms of
ii.
diesel and other agriculture inputs

Total land of the union council both dedicated should be 15,000
iii.
acres.
Out of the cultivated part, the breakup is taken for area under each
of the major kharif and Rabi corps separately.

c) Site information:
Site information section provides firsthand knowledge about the site
at which the prospect is interested in running Agrimall Franchise Outlet.
This section collects information about:It is required that the site should be 6 above level , filled and compacted
as per specification provided by the AM .The Most of filling of land is not
part of project cost, as this is pre requisite.
d) Business Potential:
In the end, the prospect is to give in the possibility of covering the
number of acres in terms of input sales for his first year of business. This is
broken down into, a) family and personal contacts, b) through marketing
efforts. The overall ability to acquire business by the applicant determines
what his actual cash flows are likely to be. The acreage that he will cover will
also indicate in the financial model how much his net income will be.
On receipt of information sheet, the prospects individual financial model is
prepared, and his particular project viability is validated. If available, then
prospect is advised to arrange for payment of franchise fee (currently
Rs.500k).Along with this fee, the application package is filled by the prospect,
33

and in parallel the site is physically inspected by Agrimall personnel, and

verifies for compliances to our requirements.
Franchise on lining process

The on lining process starts after a prospect has made up his mind that
he will go ahead and take the franchise. This process takes the prospect through
paperwork required up to firmly putting him through the franchise appointment
process.
Formal Application package

This is a document, which contains set of forms that further defines the
requirements of the project, and forces the prospect to acknowledge and accept
in writing all the salient features and prerequisites of running a franchise.
The applicant has to fulfill the application package, and attach to it, the site
documents as listed in the package (Aks shajra, Fard malkiat).On receipt of the
application package with the site documents.
Site Selection Checklist

Here Agrimall Representative to determine suitability of the plot where the
Agrimall outlet is going to be built physically inspected the site. However at time
of site inspection, a detailed checklist is filled up to cover all aspects of the
requirements.
No Objection Certificate:
In this phase various approvals from government are required as
prerequisite to start construction in the area. These are called No Objection
Certificate (NOCs) and are in response to applicants request to carry on certain
activity in the area. For Agrimall, NOC requirement
comes under pre-
construction phase where various NOCs are required for construction

guidelines for the proposed site to obtain NOC.
NHA Requirements:
34

Dispensing unit should be 70 feet apart from the centre (centre line) of the
highway.
Explosive Requirements:
Dispensing unit should be 12 feet away from the boundary wall of the
proposed site.
For HSD pit distance of 12 feet from any structure should be adhered to from the
any edge of the steel.
In case of two or more dispensing unit, distance of minimum 22 feet should be
adhered, for installing units vertically.
Increase of two or more units to be installed horizontally, no distance is
applicable.
Checklist of the steps that are taken for obtaining the NOCs is as
given after list of NOCs that need to be obtained.
List of NOC Approvals
DCO Approval processes
The person seeking to operate a PSO pump will apply for NOC from the DCO of
the district.
He will write an Application and inform about his intension of operating a pump.
He will also attach 12 copies of his site plan, where he wishes to operate the
business. The site Plan should include the khasra number, Name of the person
who has the Fard of the site.
DCO will mark the copies of the site plan to 11 departments in the district for their
approval of the Site for business.
After receiving NOC from 11 departments (mentioned below) DCO will issue a
consolidated NOC to the Applicant.
Explosive Approval Process
The person will now seek approval from the explosive department 3 copies of
site plans are to be submitted to explosive department.
35

Departmental NOC, s
1. National Highway Authority
2. Provisional highway Department
3. Civil defense
4. Forestry
5. Tensile Municipal Association
6. District Development
7. EDO (Revenue)
8. WAPDA
9. SUIGAS
10.
District Senior Superintendent Police
11.Senior Superintendent Traffic Police
Construction Department
The actual construction commences once soil compaction has been
completed, and compaction test result have been satisfactory. In case there are
some shortcoming indicated in the soil compaction test result, those will then be
rectified by the construction company at the cost of the franchise. The cost of
these corrections will be over and above the standard project cost and will have
to be financed directly by the franchise.
Administrative Department
This involves dealing with all administrative tasks including mail handling,
dealing with enquiries/complaints, catering and computer services. They will also
produce documents for the organization and maintain organizations premises
and equipment.
This Function although not always recognized is vital, as it is the glue that holds
the organization together. Without an administrative department, customer
complaints would not be resolved, customer orders may not processed, and the
workforce may not have the tool they need to complete their tasks.
Banking Department
Banking loan Approval Process at The bank of Punjab (BOP)
36

The Head Office of BOP is situated in Lahore and they issue loan letters
before starting work on completion of collateral related documents. The
disbursement of loan however is dependent on completion of all documentation.
Bank progress Monitoring Sheet
To monitor the sequence of events that take place in loan processing there
is a checklist that has to be followed. This gives in sequence each and every step
involved from sending the application of loan to bank, onwards to opening of
account, completion of documentation on part of franchisee, equity deposit,
sanction of loan and import processing.
Collateral Requirements
The collateral value that needs to be provided is 133% value of the loan
amount.
Some of the project assists like land, equipment and construction form part of
collateral to be provided to bank against financing.
The project requires collateral which is significantly greater than the evaluated
security value of the site. Therefore the loan applicant has to submit additional
collateral. The collateral can be in the form of un-encumbered assets like
agriculture land, commercial property or any other fixed asset.
Farmer Loaning
Bank provides a credit to farmers for the purchase of agricultural inputs
and services from AM franchise Outlet. For this purpose, the bank does not
handover the loan amount to the farmer rather an account is opened by bank,
which can only transact between at the AM outlet and farmer of purchase of the
inputs required for crop.
Research and Development department

The aim of Research and development department is to improve existing
products or services, create new and better products, improve production
Methods, and create effective processes. This will enable the organization to
37

reduce costs, increase profitability and remain ahead of the completion. As not all
researches will lead to new/improved products/processes companies will need to
allocate a specific portion of their budget to research and development activities.
Human Rights Department

Human rights are A broad subject that is relevant to Agrimall private limited
in a number of different context. In this Section we discuss human rights for
Agrimall employees and human rights issues in our supply chain.
Our direct employees are generally highly educated and skilled people for whom
we are striving to make our company an attractive employer.
Total quality Management

Introduction
From the 1980,s Total Quality Management was adopted by a
number of organizations. TQM requires the whole of the organization to adopt
the culture of quality. In a TQM organization quality will say the decision, tastes
and processes. A TQM organization is committed at all levels within every
department/function to constantly improve quality. In Order to fulfill this
commitment every single employee in the organization will need to accept the
challenge of continual quality development.
Components of TQM
TQM has four basic components
1. Place customers first
2. Make constant improvements
3. Aim of Zero deficiency
4. Training and improvement
Comments on the Organizational Structure

Agrimall Private limited Company is a well reputed company. A major
player and power house of the agriculture field with over many franchisees
nationwide. Agrimall private Limited is one of the the leading and unique
38

agriculture services and products provides in the Pakistan. During the past
decades Agrimall private Limited continued on the path to success.
The organizational structure of the Agrimall Private limited is well-brought-up. I
had a very good learning experience in this company which would be of
enormous help to me in the future. The staff was very helpful and friendly, which
made the working environment adaptive and pleasant. The people there make
Agrimall Private Limited a great company and an exciting place to work with a
shared desire to learn leading edge skills and stretch beyond their limits. I took a
deep interest in observing how employees in Agrimall Private Limited work
together to overcome challenging situations.
Plan of My internship Report

A Brief Introduction of the branch /head office where you did your
internship
I did my internship Agrimall private limited. Agrimall is a private limited
company provides the services and products to the farmer throughout in Pakistan
through
its
franchisees.
Basically the purpose of the company is to provide the agricultural services to the
customers. The customers are usually farmers and land lords. There is very low
educational level in these types of people so, that it is very difficult to convey your
massage easily about your product and services. But it is very clear that the
basic purpose of this business is to facilitate your farmers more and more and to
that Agrimall provides anything a farmer can demand from him e.g. seeds, petrol
pumps, tractors, and other benefits etc.
There are very departments in Company From in which I did my training for job
professional experiences in the all fields Such as Accounts, marketing and
39

finance department for filling and other small works in the company under the
supervision of Mr. Muhammad Sikandar, Mr. Tahir Nazir and Mr. Muhammad
Nouman.
I performed my all duties to assign to me by my seniors like meetings with
prospects, those prospects who are interested to join the Agrimall franchise
network and provide all the information to them about the Agrimall which they
want. During my internship program I also visit two times the Franchisees and
business sites of the Agrimall in different Areas.
Starting and ending date of my internship

My 1st day in Agrimall was July 16, 2014 and last day was Sep 20, 2014. The
total duration of my internship was 2 months approximately.
Names of departments in which I got training

There are many departments in the company but according to degree
program I mostly worked in accounts and finance departments learned a lot
things and experiences in this Organization from my work and from the
employees of the company. All staff of accounts department is very nice who
guide me and help me in every matter.
The policy in Agrimall private limited is based on maintaining of principals of
ethics and cooperative. The finance and accounting department is responsible
for financial planning, distribution of profit to share holders, acquiring loans from
banks and financial institutions, calculation of all expenses and incomes as well
as preparing tax returns. Overall official environment of company is totally
professional and very good.
At the end of my Internship plan I wish to notify that I really enjoyed working
environment in Agrimall private limited.
Training program
40

Detailed description of the operation/activities performed by the

departments in Agrimall (PVT) LTD
As I already say that there are many departments in the organization and did my
internship in different department like marketing department and accounts
department but most working in accounts department. Training is the most
important essential of any organization for its employees and new comers for
best work. Training provides all the information about the product and services
provided by the organization to its employees for best working. If a person is
unaware from all the products or services proved by his organization he or she
cannot properly concentrate on his working or cannot better guide his customers.
So that during my internship first of all I got my training about the products and
services of company and I gain more and more information from different
sources. There are many benefits of training to their employees as the business
world changing day by day. The company should provide the training to their
employees throughout their careers. If the company chooses not to provide the
full and continuous training to their employees they find it difficult to stay further
in the competition.
Regular training programmers keep your employees motivated. New skills and
knowledge can also help to reduce the boredom. The Employees seeks new and
new things day by day. And their working efficiency also increases. Following are
the departments in which I got my Training:
I have worked in Financial Accounts Department at Agrimall Private Limited,
Lahore as an intern and my supervisor guide and teach me how to manage the
accounts computerized, because I was aware of just manual accounting not
aware of about computerized accounting. He taught me how to prepare voucher
for payments and receipts of the business, how to journalize the transaction in
ACC PAC (accounting software), How to prepare the Bank Reconciliation
Statement. I have almost covered the following Sections:
1: Inventory Section
41

Inventory Section plays a very important role in any organization & is an

important part of the Accounting Section. This section is doing a variety of
work. This section maintains all the record and accounts about inventory
and imports of material. It is concerned mainly with the:
Control of inventory
Insurance
Methods of recording inventory
Inventory section also deals with the loans of the company. Agrimall
Limited has the policy to finance all long term projects through loaning.
This section also checks the value of all assets. It is the duty of inventory
section to know how much inventory is there in stores and for how long it is
going to be kept.
Accounting principles followed by inventory section:
Assets are depreciated at Straight Line Method.
Issue requisition of goods received note is the source of information of
Inventory.
Fixed assets are stated at cost less accumulated depreciation.
Inventory evaluation is based on Average Method of Costing.
Assets, raw material and other stocks are recorded.
Depreciation on all property, plant and equipment is charged to profit on
the straight line method so as to write off the depreciable amount of an
asset over its estimated useful life. Depreciation on additions to Property,
Plant and Equipment is charged from the month in which an asset is
acquired or capitalized while no depreciation is charged for the month in
which an asset is disposed off.
2: Purchase Section
This section normally deals with the records of all purchase made by the
company. In Agrimall Limited purchases are actually made by the
Commercial Department but its accounts are dealt by the Purchase
Section.
Purchase section also deal with different documents such as:
Issue Requisition (IR)

Purchase journal (PJ)
Cash Voucher (CV)
Goods Received Note (GRN)
42

Purchase Requisition (PR)

Store Return Note (SRN)
Store Transfer Note (STN)
The purchase section records all the daily purchases of company made by
commercial division or any other department. The purchases made by
Agrimall Private Limited may be on cash or credit basis.
3: Payroll Section
This section deals with the

Running of salaries, wages and stipends prepared by Industrial Relations
Tax computation
Final settlement of dues when the employee leaves the organization for
any reason.
Employees remuneration from hiring till end (retiring/firing).
4: Cash and Bank Section

The staff of this section is assigned the job of making payments on behalf
of the company. This is the busiest section. It receives checks and records
them in the cash and bank book and in the system on daily basis. All the
traveling allowance bills, petty cash expenses and monthly payments of
salaries are made through this section. This section operates under the
delegated authority from the Comptroller of Accounts.
Operations of Cash & Bank Section:
To maintain Cash Book

Payments in the Shape of Cheques
Payments to the suppliers
To check the Bank Reconciliation Statement
Payments for Local Traveling
Pay orders
5: Employees Reimbursement Section (ERS)
43

In this section Traveling, Medical, entertainment and all the expenses that
were born by the employee are reimbursed. This procedure is followed to
reimburse the reimbursable expenses.
Get a reimbursement form, fill it and attach evidences with it. Now get this
form signed from the relevant sections incharge and then given to the
reimbursement section (ERS). This section checks the bills and prepares the
cash vouchers according to the reimbursement policy. The employee gets
cash from cashier after presenting the signed cash voucher to him. There are
two cost centers Selling and Admin. These expenses are charged to cost
center according to the employee reimbursing.
FINANCIAL ANALYSIS
Financial Management
Basically Finance is the art of managing money. How to manage the
resources of the business for fulfillment of the goal of maximization of
shareholders wealth. Basic financial management includes activities such as
managing the day-to-day operations of a business, such as paying suppliers,
cost of capital, and budgeting. It also includes making long-term investments in
plant and equipment and obtaining the money or financing for your operations.
Financial statement analysis (or financial analysis) is the process of
understanding the risk and profitability of a firm (business, sub-business or
project) through analysis of reported financial information, by using different
accounting tools and techniques support both the financial and operational
activities of an agency.
Support Accounting
Financial management has an objective to support the company
accounting department. Financial managers do not usually complete everyday
accounting functions. They typically review the information from the accounting
department and review this information for accuracy and validity. Corrective
measures or suggestions can be made to improve the company accounting
44

information. Accounting information plays an important role in small business.

Business owners often use accounting information to secure external financing
from banks, lenders and investors.
Provide Decision Information

Business owners often require financial or accounting information
when making business decisions. One objective of financial management is to
provide business owners and other individuals with information for making
business decisions. Information must be useful, relevant and accurate. Financial
managers are usually an intermediary between the business owner and other
operational managers. This saves the business owner time and effort from
wading through extensive information with no relation to the decision at hand.
Risk Management
Risk management is often a primary objective for financial
management functions in larger business organizations. Risk management
ensures companies do not face undue pressure or risk from various financial
situations. Financial rooms can result from business opportunities providing
inadequate financial returns, debt financing with unfavorable loan terms, lack of
available business credit and unstable financial investments. Financial managers
often spend copious amounts of time reviewing their financial activities to ensure
the least amount of risk are absorbed by the company.
Improve Operational Controls
Financial management has a responsibility to improve operational

controls and workflow. Financial managers often review information from several
divisions or departments within their company. The focus of this review process
ensures company employees are operating within standard company guidelines.
Financial managers can make suggestions to business owners for improving the
controls and business operations. These suggestions outline specific objectives
for reducing waste, limiting unnecessary expenditures and improving employee
productivity.
Financial Statement Analysis Tools
45

These statements contain information relating to the revenues, expenses,

assets, liabilities and retained earnings of the business. Business owners often pay
close attention to this information since the statements can provide detailed
information about the company operational performance. Many business owners and
managers use specific analysis tools to closely review their company financial
statements for decision-making purposes.
Financial Ratios
A traditional financial statement analysis tool is financial ratios.
These ratios take information from the financial statements and calculate
economic indicators for comparison to another company or the industry
standard. Financial ratios include liquidity, asset turnover, financial
leverage and profitability calculations. Liquidity ratios calculate the stability
to meet short-term financial obligations. Asset turnover ratios indicate how
well the company uses its assets to generate profits. Financial leverage
ratios calculate the long-term solvency of a company.
Financial Ratios Analysis

A financial statement analysis compares current financial statements
to previous financial information. Companies often conduct this analysis by
putting several years of financial statements in a side-by-side comparison
format. This enables business owners and managers to review the same
month over several years to determinate if revenues, expenses, assets or
liabilities have increased, decreased or stayed the same. Companies can
also use a horizontal analysis to compare changes in dollar amounts or a
percentage change when comparing financial statements. Company also
uses these tools to compare the performance of the company with similar
nature company for making of decisions.
CHARACTERISTICS OF FINANCIAL ANALYSIS

Properly comparing a balance sheet with the corresponding profit and loss
account to determine the strengths and weaknesses of a business describes
financial statement analysis. In a technical sense, financial statements
summarize the accounting process and provide a tabulation of account titles and
amounts of money, reports Reference for Business. Financial statements help
communicate what financial decisions have been made and how they affect the
bottom line.
46

Significance
Financial analysis determines a company's health and stability. The
data gives you an intuitive understanding of how the company conducts
business. Stockholders can find out how management employs resources and
whether they use them properly. Governments and regulatory authorities use
financial statements to determine the legality of a company's fiscal decisions and
whether the firm is following correct accounting procedures. Finally, government
agencies, such as the Internal Revenue Service, use financial statement analysis
to decide the correct taxation for the company.
Liquidity
The balance sheet provides liquidity rations that show how much
monetary worth the company has on a given day, which helps determine if the
firms financial reliability. The current ratio shows the 'working capital'
relationship of current assets available to meet the company's current
obligations, reports Credit Guru. The quick ratio is similar, calculating those
assets easily convertible into cash, determining the immediate working capital
relationship. The debt to equity ratio establishes who owns more of the company,
creditors or shareholders.
Efficiency
Efficiency refers to how efficiently the firm using its resources and
efficiency ratios measure how efficiently the company turns inventory into
revenue. The day sales outstanding ratio focuses on the time required to turn
inventory into cash and the age of your accounts receivable.
Profitability
Profitability ratios reveal a firm's success at generating profits. The
profit margin of a company determines its ability to withstand competition and
adverse conditions, reports Credit Guru. Return on assets, reveals the profits
earned for each dollar of assets and measures the company's efficiency at
creating profit returns on assets. Net worth focuses on financial returns
generated by the owner's invested capital.
Sales Pattern
Financial statements reveal how much a company earns per year in
sales. The sales may fluctuate, but financial planners should be able to identify a
pattern over years of sales figures. For example, the company may have a
pattern of increased sales when a new product is released. The sales may drop
47

after a year or so of being on the market. This is beneficial, as it shows potential

and sales patterns so executives know to expect a drop in sales.
Budget Outline
Another advantage of using financial statements for future planning
and decision making is that they show the companys budgets. The budgets
reveal how much wiggle room the company has to spend on launching products,
developing marketing campaigns or expanding the current office size. Knowing
how much money is available for planning and decision making ensures that the
company does not spend more than expected.
RATIO ANALYSIS:
Current Ratio =
Total Current Assets
Total Current Liabilities
2013
2012
0.76 times
0.68 times
48

0.76
0.74
0.72
0.76
0.7
0.68
0.68
0.66
0.64
2013
2012
Quick Ratio =
Cash+ Accounts Receivable
Total Current Liabilities
2013
0.58
2012
0.47
49

0.6
0.5
0.4
0.58
0.47
0.3
0.2
0.1
0
2013
2012
Debt Service / Interest coverage ratio =

Earning before InterestTaxes (EBIT )
Interest Charges
2013
2012
3.96
2.57
50

4
3.5
3
3.96
2.5
2
2.57
1.5
1
0.5
0
2013
2012
Return on Assets =
Net Profit
Total Assets
2013
10.12
2012
8.04
51

12
10
8
10.12
8.04
4
2
0
2013
2012
RETURN ON EQUITY =
Net Income
Shareholder Equity
2013
2012
0.244
0.211
52

0.25
0.24
0.23
0.24
0.22
0.21
0.21
0.2
0.19
2013
2012
Earnings per Share =

Net profit availabe for equity shareholders
Number of Shares outstanding
2013
3.82
2012
2.86
53

4
3.5
3
2.5
3.82
2.46
1.5
1
0.5
0
2013
2012
Gross Profit Ratio =

Gross Profit
100
Net Sales
2013
2012
59.06%
58.49%
54

59.10%
59.00%
58.90%
58.80%
59.06%
58.70%
58.60%
58.50%
58.49%
58.40%
58.30%
58.20%
2013
2012
Net Profit Ratio =

Net Profit
100
Net Sales
2013
23.95%
24.00%
23.50%
23.00%
22.50%
22.00%
21.50%
21.00%
20.50%
20.00%
19.50%
19.00%
2012
20.70%
23.95%
20.70%
2013
2012
55

Inventory Turnover Ratio =

CGS
Average Inventory
2013
2012
5.26
6.58
7
6
5
6.58
5.26
3
2
1
0
2013
2012
Market Price per Share =

EPS * P/E
2013
2012
28.56
26.40
56

29
28.5
28
27.5
28.56
27
26.5
26.4
26
25.5
25
2013
2012
Price Earnings Ratio =

Market value per share
EPS
2013
2012
7.48 times
9.23 times
57

10
9
8
7
9.23
6
7.48
5
4
3
2
1
0
2013
2012
Interpretation of financial ratios

The Statement financial position and statement of Income are essential, but they
are only the starting point for successful financial management. Ratio Analysis of
Financial Statements is the best tool to analyze the success, failure, and
progress of your business. Ratio Analysis enables the business owner to mark
trends in a business and to compare its performance with the average
performance of similar businesses in the same industry. Ratio analysis may
provide the all-important early warning indications that will make you able to
solve your business problems before your business is destroyed by them.
58

1. Current Ratio is a liquidity ratio that measures company's ability to pay its
debt over the next 12 months or its business cycle. A generally acceptable
current ratio is 2 to 1. If current ratio is bellow 1 (current liabilities exceed
current assets), then the company may have problems paying its bills on
time.
2: Quick Ratio is an indicator of company's short-term liquidity. It measures
the ability to use its quick assets (cash and cash equivalents, marketable
securities and accounts receivable) to pay its current liabilities. Ideally, quick
ratio should be 1:1.A quick ratio higher than 1:1 indicates that the business can
meet its current financial obligations with the available quick funds on hand. A
quick ratio lower than 1:1 may indicate that the company relies too much on
inventory or other assets to pay its short-term liabilities.
3: DEBT RATIO
the debt ratio is defined as the ratio of total
debt to total
assets, expressed in percentage, and can be interpreted as the proportion of a

companys assets that are financed by debt. The higher this ratio, the more
leveraged the company and the greater its financial risk. A debt ratio of greater
than 1 indicates that a company has more debt than assets. Meanwhile, a debt
ratio of less than 1 indicates that a company has more assets than debt.
4: RETURN ON ASSETS Return on Assets (ROA) is an indicator of how
profitable company's assets are in generating profit. Return on Assets ratio
gives an idea of how efficient management is at using its assets to generate
profit. The only common rule is that the higher return on assets is, the better,
because the company is earning more money on its assets. A low return on
assets compared with the industry average indicates inefficient use of
company's assets.
5: RETURN ON EQUITY Return on Equity (ROE) is an indicator of company's
profitability by measuring how much profit the company generates with the
59

money invested by common stock owners. The return on equity ratio (ROE)
measures how much the shareholders earned for their investment in the
company.
6: DEBT TO EQUITY RATIO The debt-to-equity ratio is a measure of the
relationship between the capital contributed by creditors and the capital
contributed by shareholders. It is important to realize that if the ratio is greater
than 1, the majority of assets are financed through debt. If it is smaller than 1,
assets are primarily financed through equity.
Financial Statements
60

61

62

63

64

65

SWOT Analysis of the Organization

The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations. SWOT is an
acronym
for
Strengths,
Weaknesses,
Strengths and weaknesses are
generally
Opportunities,
internal
to
and
your
Threats.
organization.
Opportunities and threats often relate to external factors. For this reason the
SWOT Analysis is sometimes called Internal-External Analysis and the SWOT
Matrix is sometimes called an IE Matrix. Completing a SWOT analysis is very
simple, and is a good subject for workshop sessions. SWOT analysis also works
well in brainstorming meetings. Use SWOT analysis for business planning,
strategic planning, competitor evaluation, marketing, business and product
development and research reports.
The internal and external analysis produces a large amount of information about the
company. it tells us the whole picture of the company that what is the strength, and
Weaknesses are the internal factors of the company which teller us that what
improvements should be done by the company and opportunities are threats tells us
that what company can do for expand its business and can less their threats from our
competitors and from other market problems and what opportunities company can avail
for best business promotions. Strength serve as a foundation for building a competitive
advantage, and weaknesses hinder it. By understanding these four aspect of its
situation. We can better understand the clear picture of any organization.
Forecasts of Agrimall internal and external analysis are as under.
Internal Analysis
The internal analysis is a comprehensive picture of the internal environment of the
organization that what are the positive and negative points in the environment of
organization. The internal analysis of the Agrimall Private Limited as done considering
the following factors.
Strengths
66

Agrimall Private Limited Culture.
Financial position of the Agrimall
Organizational structure and the hierarchy system is very good thing in the
company
Human Resources Department of the organization.
Advertisement of the company product and services through broacher and other
business promotion schemes.

The System of Agrimall private Limited is centralized.
ISO certification.
Pricing Strategies are also very helpful for making the strength so the company.
Credit facilities for multi products.
The rural areas are ideally located in Agrimall private limited
Franchisees of Agrimall has more trust on company than the partner company
Agrimall Private Limited also provided Tractors to farmers in a very cheap rate
It also supports its Franchisee in social standing matters
Weaknesses
There is no control on Franchisee activities on daily basis
There is the Financial budgets are very limited, so that no budget to develop
brand awareness
Only large areas are not enough for staff / managers but also they need more
facilities
Education is very important thing to do any business but In Agrimall most of
farmers are less educated, so that there is very difficult task to convey our
massage easily to them.
External analysis
An opportunities is chance to introduce a new product in market against our competitors
that can generate high returns.Oppertunities can rise if the changes occurred in the
external environment of the company. Most of these changes can cause the threats to
the company in market position. Following are some opportunities and as well as
threats which a company faces in external analysis.
Opportunities
It controls own network by its sales and marketing Team

Market trends
Purchasing in bulk quantity
Financing
Introducing new products
67

Fuel and tractor business also effects the opportunities to the company
Threats
Competitors are the main issue in this head of SWOT analysis

Social changes are also effects the threats
Director competition from brand owner by having their own network
Issue of Price with fertilizers and fuel etc.
Political and regulatory environment also effects
Political situation of the country
Trade and Terrorism
Government restrictions
Conclusion
According to my observation no doubt the Agrimall Private limited did well in agriculture
field. The basic aim of the company is to provide the quality products and services to its
customer through its franchisees network. The basic target of the company are farmers
and land lords. The company captures the farmers to fulfill all the basic and foremost
requirements and needs of farmers. The company provides all the needy things to
farmers at one point e.g. seeds.guidlines about seeding, fertilizing, tractors, fuel and
diesel Etc.the Company is already established in the field of Agriculture. I think that
Agrimall private limited has a rich background with highly qualified persons and human
resoureces.the company has a very unique culture and contributing in very high level to
the economy of Pakistan. The staff of Agrimall private Limited is very good and
cooperative for a unknown persons like me and like less educated persons farmers
etc.It has truly been a pleasure working with these nice persons. They helped me to
learn a great experiences in marketing field.
Recommendations
During my internship I have analyzed the some problems in the organization. To the
best of my knowledge I recommend the Following Recommendations for Improvements.
There is a lack of some mismanagement In Agrimall Private limited that if an
employee has some problems with his supervisors can communicate with the
high management of the organization and some steps must be taken for solution
of that problems.
68

The Agrimall Private Limited should maintain some training programs for its
employees, so. I suggest that the company should provide such type of
opportunities to its employees for best result.
Consumer demands are changing day by day and it is very important to follow
the marketing strategies.
The payment process of Agrimall private limited is very lengthy in purchasing of
tractors for farmers and as well as other products.
Equipment and furniture should be according to the new organizational styles.
Proper attention should be given to new and upgraded customers.
Sales and marketing should pay full attention on quality of products and services
to its customers.
Communication between management and the customers should be very
effective.
Sales and marketings incentives should be increased to the employees and
salaries package also should increase for best outputs from employees.
Working load in every department should be equally distributed for working in
friendly environment and for coordination between all departments.
There is a lot of paper work in marketing department. It should be reduces for
better emphasis on their work.
Decision making and decision taking is a very important task in every
organization and the Agrimall private limited should involve the high management
in decision making so that the employees can describe their requirements
according to responsibilities assign to them in front of board of directors.
Culture of Agrimall private Limited should be improved because rewards are not
the solutions of every problems. Top management should create a team for
building task and it should fulfill all the reasonable requirements of the
employees.
69

References and Sources

www.google.com
Business Development Manager Mr.Tahir Nazir and Area Sales Manager
Mr.Muhammad Sikandar of Agrimall Private Limited.
Accounts officer Mr. Muhammad Nouman
Personal Observations
Information gathers through orally asked questions.
70

Internship Report On AGRICULTURE

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Internship Report On AGRICULTURE

Uploaded by

Copyright:

Available Formats

Internship Report on Agrimall (Private) Limited

A Project of Ali Akbar Group

Internship Report on Agrimall (Private) Limited

Letter to the Teacher about the submission of report

Internship Report on Agrimall (Private) Limited

Internship Report on Agrimall (Private) Limited

Internship Report on Agrimall (Private) Limited

Director Sales and Marketing

Overview of the organization 08-22

Internship Report on Agrimall (Private) Limited

Vision of the organization

Internship Report on Agrimall (Private) Limited

Financial Analysis 44-58

Income Statement / Profit and Loss Account

Cash Flow Statement

Statement of Changes in Equity

SWOT Analysis.. 64-66

Internship Report on Agrimall (Private) Limited

Overview of the Organization

Internship Report on Agrimall (Private) Limited

4. Inventory of office furniture, fittings and equipment to be used to run the

Internship Report on Agrimall (Private) Limited

Nature of the Organization

Internship Report on Agrimall (Private) Limited

A joint venture company of Pakistan State Oil Company Limited, Engro

Product and Services lines and brand portfolio of the organization

Internship Report on Agrimall (Private) Limited

Tractors and Agricultural Implements

Internship Report on Agrimall (Private) Limited

Mould Board Plough

Mould Board Plough

Offset Disk Harrow Model

Offset Disk Harrow Model

[MT-05] FMA Type

[MF-08/1] for MF240/MF260

[MF-08/2] for MF375/MF385

Multi Purpose Rare Blade

[MT-11/1 (for MF-240)]

[MT-11/1 (for MF-260)]

[MT-11/2 (for MF-375E)]

[MT-11/2 (for MF-385)]

Internship Report on Agrimall (Private) Limited

[MT-12/2] for MF240 and MF260

[MT-12/3] for MF375E and MF385

Swinging Draw Bar

Post Hole Digger

Maschio Lawn Mower

Diesel and Lubes

Brand Portfolio of the Organization

Internship Report on Agrimall (Private) Limited

Agrimall is also committed to developing new services at agrimall outlets like

Strategies of branding used by the organization Diversification

Organization Future Plans

New local & multinational supply companies for agriculture inputs.

Internship Report on Agrimall (Private) Limited

New businesses to be added as & when necessary to ensure competitiveness

List of Clients (Franchisees)

NAME/ Trade Name

In Business / Completed Sites

Habib Ahmad Dogar

Intkhab Haider Khan/ Khalid

Ch Omer nazir / Ranjha

Haji Abdul Ghafoor