SUPPLY

In its annual global analyst event, Vodafone emphasized its evolution as a global Total
Communications service provider.
Planned new investments, under Project Spring, to enhance the network (NFV, SDN) and
solutions (M2M, Cloud connect, UCaaS) capabilities global

Vodafone Global Enterprise (VGE) is targeting 1,700 global MNCs. Its key value proposition for these
customers is a consistent global SLA across Vodafone and partner networks. Mobile First people and
process initiatives are key themes among VGE customers. Vodafone has also created a business unit
to target SMEs. SME products and solutions are expected to roll out in AMEA by next year.

USP (ULTIMATE SELLING PROPOSITIONS)

First of all Vodafone operates in all 3 segments of market i.e they have targeted low level ,middle
level and high level market which not only make it open to large market but also gives a competitive
advantage over the other major telecom players .
Secondly they have put in large investments on strengthening their network so that their customers
can make more calls more places and there on they can have an advantage over others by winning
costumers confidence over quality and reliability of their services .
Thirdly they have reduced their effective cost by approximately 5 times in last the 3 years so that
they can provide better "value for money" to their customers which in turn gives them a edge over
other telecom giants.
And of lately they have kept a focused on customers services in order to maintain high standards of
customer satisfaction.
In addition to above points Vodafone understands the change in market requirements with time and
have always tried to come up with new innovative idea to attract more and more costumers for
example:-of lately they have understood the need to penetrate in business organizations for which
they have started 3 new plans which are as follows:For small business:- This plan concentrates at those costumers which are sole traders or those who
are running a family firm or those who are working in a growing enterprise because it offers business
phone and accessories at great value price for calls ,e mail and mobile broadband.
For medium sized and large sized business:- This plan concentrates at organization more than 100
to 1000 employees .This aims at providing low call cost and flexible working with in a integrated
network. This plan also aims at transforming the business communication with solutions that makes
communication more agile and more productive than ever before.
For Public Sector:-Vodafone has been working with public sector for more than last 20 years as they
are approved supplier in OGC(Office of Government Commerce) frame work. Vodafone has
transformed the public service delivery by providing more flexibly and efficient working solutions.
Besides targeting the business sector they have also started new services on which none of their
competitor has focus on yet, like disability services .They were quick enough to notice the increasing

complexity in technology and introduced new phone which are easy to use which in turn has opened
a all new market for them ,for those who like their things to be simple or are disabled this offer by
Vodafone is very lucrative.

In order to retain market leadership, Vodafone has established a set of marketing

objectives. These are to:
obtain new customers
keep the customers it already has
continue to develop the Vodafone brand.
Vodafone is achieving these objectives by continually updating the range of phones and
services offered to keep ahead of its competitors. Vodafone also communicates
regularly with its customers to keep them well informed of the benefits of all Vodafone
products.
FUTURE POLICIES
Vodafone is planning to buy T-mobile which would give them sole market share of around 40% after
which they will be the market leaders by far leaving O2 behind(financial times).Table shown below
compares all the network provider on basis of number of connections provided in last 5 years of time
spam .From which we can easily interpret that Vodafone in UK is second largest network at the
moment and as per their plan if the T-mobile take over by Vodafone takes place they are going to the
largest network in UK market leaving other telecom players far behind them.