Professional Documents
Culture Documents
Strategies
2/7/2013
Session Objectives
Product Positioning
Product Mix Expansion
Alteration of Existing Product
Product Mix Contraction
2/7/2013
Product
Line-2
Product
Line-3
Product
Line-4
Bathing
Shop
Laundry
Products
Beverage
Dove
Lux
Pears
Liril
Rexona
Lifebouy
Breez
Moti
Hamam
Jai
Surf
Rin
Sunlight
Wheel
501
Lipton
Brookebond
Taj Mahal
Bru
Super Dust
X
X
X
X
X
X
X
X
X
Made in USA
Firms promoting their wires as having an
attractive attribute, such as Low Energy
Consumption or Economically Friendly.
Many companies in the food product
categories, are producing sugar free
products.
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Trading Up
Adding a higher price
product to a line in
order to attract a
broader market.
Here the seller intend
that the new products
prestige will help the
sale of its existing low
price products.
Trading Down
Adding a low-priced product to a
companys product line.
The firm expects that people who
cant afford the original higherpriced products or who see it too
expensive, will buy the new lower
priced one.
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New
Product
Present
Product
New
Product
Quality
Price
Present
Product
Price
Price
New
Product
Present
Product
New
Product
Quality
Prof. Suvendu Kr. Pratihari
Quality
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Thank You
Prof. Suvendu Kr. Pratihari
suvendupratihari@gmail.com
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