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Project
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Proposal
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Coca-Cola Company
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5/11/2015
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Submitted To: Amy Vuong
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Submitted By: Ankita Suri
(4233751)
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1.

A Project Title/Topic Definition

Research report on Supply chain management strategies opted by Coca-Cola

Company
2.

Objectives

Inventory and Warehouses system

A-B-C classification
Studying the demand and finding the best method for forecasting
Studying the inventory problems
Building the dynamic inventory model
3.

Background

The Coca-Cola Company is an American multinational drink enterprise and

producer, retailer and advertiser of nonalcoholic refreshment concentrates and
syrups, which is headquartered in Atlanta, Georgia. The organization is best known
for its lead item Coca-Cola, developed in 1886 by drug specialist John Stith
Pemberton in Columbus, Georgia. The Coca-Cola equation and brand was purchased
in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who joined
The Coca-Cola Company in 1892. The organization works a franchised conveyance
framework dating from 1889 where The Coca-Cola Company just delivers syrup
concentrate which is then sold to different bottlers all through the world who hold a
selective region. The Coca-Cola Company claims its grapple bottler in North
America, Coca-Cola Refreshments. Its stock is recorded on the NYSE and is a piece
of DJIA, S&P 500 record, the Russell 1000 Index and the Russell 1000 Growth Stock
Index. Its current executive and CEO is Muhtar Kent. Coca-Cola right now offers
more than 500 brands in more than 200 nations or domains and serves more than
1.7 billion servings every day.

4.

Over 146,000 employees around the world

More than 1.7 billion servings per day
More than 3500 kinds of beverages
Sponsorship: Olympics, FIFA, EURO etc.
Charity and contributions 1% from the total income
The Coca Cola Foundation, 1984. Financial support for improving society.
2002-2010 more than $690 millions of contribution and charity.
Planned Site Visits relating to logistics and supply chain management

5.

Name of Organization: Coca Cola Beverages

Contact name and position: Mr. Rakesh Sharma(Warehouse Supervisor)
Contact phone number: 6478585246
Contact email address: Not provided
Milestones of key events

Phase 1: Submission of project proposal on 11 th May, 2015

6.

A field visit to the Company on 13th May 2015 for approvals

Visit to the site for gathering all information related to the project
Phase 2: Summary report of the progress on project and difficulties faced
during the project
Start of writing the final document for the submission
Proofreading
Phase3: Submission of project
Phase4: Presentation
Criteria of primary research in the form of questions/survey form

What targets do you have planned for your business this coming year?

Overall
Sales
Revenue
Expansion/Growth

How much did you spend on logistics as a percentage of your total budget in
the past year?

0%
1 - 3%
4 - 7%
8 - 10%
More than 10%

Do you plan to increase your logistics spending in this year's budget?

Yes
No

What is your number one source for attaining new clients/customers?

Referrals / word-of-mouth
Print, radio and/or broadcast advertising
Cold calling or direct marketing
Participation in or attending trade shows
Participation in industry associations
Web site
Online advertising
Online events (such as webinars)
Other, please specify

Which supply chain strategy was most successful for you this past year?

Strategic Effort 1
Strategic Effort 2
Strategic Effort 3

Major stages involved in handling Supply chain and logistics

Difficulties in handling logistics
Strategies involved in building a dynamic inventory handling methods
Is there any logistics handling strategy that your competition is using that
you think warrants exploration?

Competitor 1 Logistics Handling Program

Competitor 2 Logistics Handling Program
Competitor 3 Logistics Handling Program

If any new technologies have emerged that could affect the logistics of your
business, please describe.
7.

Costs (if any, will be borne by the student)

As such there is no major cost involved; there are small expenses such as
commutation cost, cost for paper work and so-on.